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Hop farms in Yakima, Washington – picture courtesy YCH Hops

Craft brewers are increasingly embracing advanced hop products such as lupulin powder, as more efficient use of ingredients becomes a necessity for their businesses, according to YCH Hops chief operating officer Steve Carpenter.

Carpenter told Radio Brews News that many craft brewers have begun to reconsider their views that using hop resin and lupulin powder puts them on a par with big brewers’ widespread use of tetra hops in industrial lagers.

“There’s kind of a stigma that goes with that – you know a lot of them say, ‘oh that’s corporate beer’,” he said.

“I think we’re seeing less of that, as some of the smaller craft brewers get larger and get focused on efficiency and how they can make the same hop forward beer only using less material or using them more effectively.

“There’s still some small craft brewers that just flat won’t even try something like that because they want to use the traditional Type 90 pellets, and that’s fine too.

“I think everyone deserves the right to make the decisions that are going to benefit them and their beer drinkers the best.”

YCH last year launched its proprietary product Cryo Hops, which consists of the concentrated lupulin of whole-leaf hops containing resins and aromatic oils.

Carpenter said brewers that have embraced the product are reporting improvements in efficiency, and also yield, due to the reduction of beer lost along with hop debris.

“The brewery will typically use half as much because it has twice as much resin in it, and they’re getting in essence free beer when they produce a mass batch of beer because they don’t have to throw as much away,” he said.

Carpenter said some brewers are making beers using purely Cryo Hops, while others are combining it with traditional hopping methods.

“It just depends on what they’re trying to create. The folks that are making the hop forward beers are the ones that are most interested in our lupulin product,” he said.

Avoiding vegetal hop flavour
Feral Brewing had motivations other than improving yield and efficiency when it trialled the Cryo Hops lupulin powder on its Finn Diesel beer, according to co-founder Brendan Varis.

“We have to fight hard in Hop Hog to make sure we don’t get that vegetal, over-extracted… woody, stemmy-type flavour,” he told Radio Brews News in July 2017.

“We really walk a fine line with the amount of hops that go in and the contact time and the temperatures that we’re using, so if there was something that would allow us to do that with more consistency and to get a cleaner hop flavour then we thought we would trial it.

“I think that’s an important distinction when it comes to using adjuncts. Is your motivation to improve the quality or make the beer taste better, or reach a different taste profile that you couldn’t otherwise? Or is it just simply so you could bank another couple of dollars?”

Look out for the full interview with Steve Carpenter tomorrow on Radio Brews News.

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The measurement regulations apply to all non-standard vessels including growlers, squealers and mason jars

The National Measurement Institute has provided updated guidance on the sale of beer in a growler, squealer or other non-standard vessel, with higher fines introduced for brewers who fail to comply.

Brewers using these vessels must provide a written statement of the volume at the time of purchase, the Fact Sheet says.

“This includes beer sold for consumption on the premises in ‘mason jars’ and beer sold in takeaway containers, such as ‘growlers’ and ‘squealers’,” the NMI says.

The institute says all pre-packed beer must be sold by volume and marked with a statement of the volume on the principal display panel.

“Volume statements should be printed, either on labels attached to the container or directly on the container itself. When the beer is pre-filled and sold on the same premises, the statement can be hand-written,” the NMI says.

Brewers that do not comply with measurement regulations now face possible fines of up to $210,000, up from the maximum $180,000 in 2016-17.

Further information is available here.

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Navigating the minefield of trade marks and craft beer

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The first Limited Release from Modus Operandi Brewing Company in 2018 is Majestic Leopard, a session beer liberally hopped with four different varieties.

Majestic Leopard gives off all the qualities of a bigger beer with its robust hop bill consisting of Mosaic, Eukanot, El Dorado and Vic Secret, according to Modus.

“This cat looks unassuming but it’s a Majestic Leopard. Don’t be fooled by its appearance; this cat is fierce,” the brewer says.

Weighing in at five per cent ABV, Majestic Leopard offers pungent peach mandarin and bubblegum aroma and flavour, according to Modus.

The beer follows a successful series of limited edition beers for Modus in 2017, with its Future Factory DIPA reaching number 18 in the GABS Hottest 100 Aussie Craft Beers of 2017 even though it was only available for a matter of weeks.

Majestic Leopard will be released on tap at Modus Operandi Brewing in Sydney as well as one venue in each state on March 2, with cans hitting stockists the same day.

Read more:
Beer judge debates session IPAs

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Young Henrys’ Stayer Mid-Lager

Young Henrys has announced the release of their first mid-strength, the Young Henrys Stayer Mid-Lager which will be available on tap for the first time at Cockatoo Island’s Contained from mid-February.

As Summer continues to heat up, the Newtown locals known for their gutsy full-hearted Australian beers and cider have released the refreshing mid strength-lager as the perfect festival and Summer session beverage.

Young Henrys CEO Oscar McMahon said, “We saw a need in the market for the perfect summer festival beer. Stayer’s our answer to long afternoons with mates – it’s a gentle lager with a super refreshing taste and a slightly bitter finish, the perfect mid-strength.”

Soft stone fruit and lychee hop aroma, bright golden body, super refreshing with as lightly bitter finish. It’s a gentle beer for gentle people who care about having a good time whilst ensuring that their good time doesn’t ruin the good time of others. Drink with good friends when thirsty.

With an ABV of 3.5%, Stayer will be rolled out at selected venues nationwide from
February, and is slated for retail release later in 2018.

Style: Mid-strength Aussie Lager
Strength: 3.5%
Available:  On tap, growlers (NSW)

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Furphy Refreshing Ale is a strong performer for Lion

Lion has reported a fall in sales and earnings due to the conclusion of its AB InBev beer distribution agreement, but there were some positives for the brewer to take from 2017, including the continued growth of Furphy.

The Kirin subsidiary reported an 8.2 per cent decline in overall net sales revenue to $4.04 billion for the financial year ended December 31, 2017, due mainly to the ending of the AB InBev deal and the sale of Fine Wine Partners.

“While the underlying performance of the group remained solid, the portfolio changes contributed to a 3.5 per cent decline in operating earnings to $629.6 million,” the brewer said.

But James Squire 150 Lashes continued to deliver growth in the craft segment and Furphy – launched as a Victorian exclusive in 2015 – also boosted volumes by almost 300 per cent, according to Lion.

“New contemporary beer brand, Iron Jack, was launched in the second half of the year and delivered strong sales in the lead in to summer,” it said.

Lion will receive up to $300 million from AB InBev as compensation for the early termination of its distribution deal for Corona and other brands, the brewer announced in June 2016.

NZ craft brands strong: Lion
Mac’s and Panhead both posted double digit sales growth for Lion New Zealand, up 17 per cent and 26 per cent respectively, the brewer revealed.

“Emerson’s recorded the strongest growth figures of the top 10 craft beer brands, up 101 per cent in a record-breaking year,” it said.

Lion said the opening of Little Creatures venues in Hong Kong, Shanghai and Beijing will provide an important launchpad for the Little Creatures brand into mainland China.

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Little Creatures’ Extra Pale Ale

We all aspire to be a little ‘extra’ in life and Little Creatures’ latest Single Batch release delivers on this desire with a cranked up version of its signature Pale Ale, Extra Pale Ale.

The first Single Batch beer to come out of the Little Creatures brewery in 2018, Extra Pale Ale is the result of the Little Creatures brewers upping the ante on their signature Pale Ale.

Despite what people may think, the recipe has remained unchanged since the Fremantle brewery opened its doors back in 2000. All the components of the traditional Pale Ale have been dialed up to deliver extra flavour and aroma, resulting in a little extra kick as well.

“We thought it would be good to take the path of evolving our much beloved Pale Ale by adding in a little extra of everything. This beer is about delivering the extras on a beer style we know and love,” said Russ Gosling, Head Brewer at Little Creatures Fremantle.

“There are liberal additions of Cascade and Willamette and Chinooks hops, as well as a dose of dry hops. As it hits your taste buds, citrus, grapefruit and pine hoppy goodness fill your mouth,” added Gosling.

The latest in a line-up of limited release beers recently produced by Little Creatures, Extra Pale Ale continues the brand’s commitment to deliver innovation in brewing for their customers.

“Our limited release beers started out as a fun way for the Little Creatures brewers to experiment and evolve through experimenting with different ingredients, styles and flavours based on seasons and trends and give our customers something a little bit different,” said Gosling.

“For seasoned Creatures Hop Heads, the Extra Pale Ale might take them back to the days before IPAs became a staple in the fridge and back to a time when they were first discovering the magic of hops,” said Gosling.

On sale from 12 February 2018, Extra Pale Ale Single Batch is available from the Little Creatures Fremantle and Geelong breweries and for purchase in all leading beer loving stores.

Hops: Cascade, Willamette and Chinook
Malt: Pale malt
IBU: 55
EBC: 25
Alc/Vol: 6.5%

Read More:
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Sydney’s Lord Nelson Brewery Hotel has completed its first ever rebrand, which owners the Hayden family have dubbed “a new coat for an old Lord”.

Founder Blair Hayden told Brews News it had taken nearly seven months for the Lord Nelson – which celebrated 30 years of brewing in 2016 – to complete the rebranding process with creative agency Brady & Co.

Before and after: Lord Nelson Brewery has unveiled its new branding

“The reason for the change was that we felt we weren’t really ‘jumping out’ enough. When our logo was alongside other peoples’, theirs was clearer to read than ours,” he said.

“The brief was to make it ‘pop’ a bit more when you were looking at it, so we simplified it. We’re very happy with the result, they just took a bit of the detail out.”

Hayden said the new aesthetics will only be used for promotional purposes at this stage, with no immediate plans to roll it out on packaging.

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Ballymore Stadium

The Queensland Rugby Union has announced Brisbane’s Newstead Brewing Co as its ‘Official Craft Beer Partner’ for the 2018 Rugby season.

The deal includes exclusive pourage rights at Ballymore Stadium bars, including at all Queensland Premier Rugby finals matches for 2018, with possible continuation into next year.

Newstead CEO Dr Mark Howes said the company has set out to grow its brand awareness through various strategic alignments.

“I’m ecstatic about this partnership. To have my two life passions – great beer and great rugby – forming a relationship that will get the public excited and engaged about home grown talent is a privilege beyond expectations,” he said.

Howes told Brews News the deal is a unique opportunity not only for Newstead but for independent beer in general.

“There hasn’t been a lot of inroads into sport for independent beer, so we’re excited to align with a company that encapsulates the same things we stand for like local partnerships and community,” he said.

“To draw craft beer into stadiums it’s really got to come from a high level of demand from clubs and supporting companies like QRU.”

Newstead Brewing Co CEO Dr Mark Howes and Queensland Rugby Union CEO Richard Barker

Newstead will create a special mid-strength lager in unique packaging to christen the QRU partnership. It will be available at Ballymore Stadium alongside Newstead’s golden ale, pale ale and other beers from its range. 

QRU CEO Richard Barker said the competition is delighted to welcome Newstead to its array of commercial partners.

“The opportunity to create an ‘Official Craft Beer Partner’ was too good to pass up and we are excited that Newstead will create a new beer to celebrate this unique partnership,” he said.

Traditionally Lion has been the major partner at QRU stadiums. It will still continue to supply the home games at Suncorp Stadium with Newstead specifically partnered to Ballymore.

Read more: 
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Guinness Hop House 13 Lager

Ireland’s most iconic beer, Guinness, has released Hop House 13 Lager in Australia, the latest beer to come out of The Brewers Project at its legendary St. James’s Gate brewery.

Named after an early 1900’s hop store building at St. James’s Gate, where hops are still stored to this day, Hop House 13 is a double-hopped lager made with Irish barley and aromatic hops continuing the 256 years of heritage and brewing excellence at St. James’s Gate.

Distinctively golden in colour, Hop House 13 is brewed with Guinness yeast and the best hops from both Australia and the US – Galaxy, Topaz (AUS) and Mosaic (US).

The beer’s a lively sip, imparting a sweet fruity aroma thanks to hints of apricot and peach, with subltle malt notes bursting through. On the palate, Hop House 13 is full-flavored while still being crisp and hoppy without the bitterness, leading to a clean, refreshing finish.

Guinness brewer, Peter Simpson, who led the development of the brew, explains why Hop House 13 is a lager made with so much more – more hops, more character and more taste.

“I personally enjoy more flavoursome beers, so I wanted to make a lager with lots of character and flavour. After some months of exploring different recipes and collaborating with other brewers at St. James’s Gate, we created Hop House 13,” Peter said.

Hop House 13 Lager continues the journey that started in 2015 when Guinness celebrated the quality and craft of brewing and its pursuit of more at St. James’s Gate, with the launch of The Brewers Project.

The Brewers Project is about a group of enterprising brewers who are on a quest to explore new recipes, reinterpret
old ones and collaborate freely to bring exciting beers to life.

Head of Innovation at Guinness, Nick Curtis-Davis, believes there is a huge curiosity, interest and demand for new
beers amongst drinkers nowadays and describes how Guinness brewers are excited to be playing their part in this
beer renaissance.

“We believe Hop House 13 will appeal to mainstream lager drinkers who are looking for beer with more taste and
more character but without compromising on the refreshing taste that lager offers. Hop House 13 embodies our passion for brewing, quality and innovation; values that have been at the heart of the Guinness story for more than
250 years.

“We have a lot more beer to make. We are only 256 years into a 9000 year lease at St. James’s Gate Brewery and
drinkers worldwide can look forward to the introduction of more new and interesting beers from The Brewers
Project at St. James’s Gate in the future,” Nick said.

Hop House 13 Lager is available from 12th February 2018 in bottle format at Dan Murphy’s, Liquor Land, Vintage
Cellars and selected IBA stores.

Slàinte!

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Yenda has become the official beer of the Wallabies and Super Rugby

It’s official! Yenda beer and Rugby Australia have today sealed the deal on a new long-term official beer partnership for the Wallabies and Super Rugby competition (Australian conference).

The three-year relationship will see the local brew, which is brewed by Australian Beer Company, commit to the 2018, 2019 and 2020 seasons.

“We’re excited about this new partnership and to be able to share our locally-brewed Yenda beers with the Australian rugby community,” said Aus Beer Co’s Stuart Boag.

“Like most Aussie rugby fans, we can’t wait to get stuck into the Super Rugby season. There’s nothing we’d love more than to toast an Australian champion this season, whether its Super Rugby or the Rugby Championship – or both!’’

Established in 2013, Yenda beer was named after its own home town located in the heart of the NSW Riverina which is also home to Wallaby legends Arthur Tonkin, Beresford Ellwood, Jim Lenehan, Ken McMullen and John Langford.

Rugby Australia’s General Manager, Commercial Partnerships Peter Sciberras said, “Rural talent has always played a big part in Australian rugby’s success. Hard work, passion and teamwork are the cornerstone of country rugby and it’s great to welcome Yenda beer that shares those same core values.’’

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