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If the shock of political events and trends over the past 18 months has taught us anything, it’s that there is a strong desire for change in the status quo. Old ways of doing things are being smashed. The growth in popular movements has shown that just because something used to be valued and proven, ...
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What does ‘Made in Britain’ suggest to you? For many consumers, it suggests craft, style and quality, with perhaps a modest sprinkling of good humour, too. For many British companies, having a Made in Britain label is a key part of their brand identity, helping them sell more products and export into established, new and ...
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Companies have long relied on location, product innovation and pricing to gain a competitive advantage. However, customers can now find nearly any product or service at the lowest possible price, right at their fingertips. In other words, the key differentiator between companies is the customer experience. This means having the right strategies in place. The ...
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Before the dot-com boom, most business executives associated the word “creativity” with high-gloss ad campaigns and nothing more. The world’s most creative companies were the ones that paid agencies to make consumers laugh, cry, and buy. Today, with technology on the rise and TV commercials on the decline, the word “creativity” has evolved into a completely ...
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Questions about artificial intelligence, automation, neuroscience, and technology enhancements dominate the conversations in boardrooms and team meetings across the world. How do we incorporate Alexa? What’s our Siri strategy? Is there a way to use Google Home in our business? Analog, personal touches are being forgotten when they are actually more effective today than at ...
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Everybody loves a good story. And while we may say that we want brands to focus on value and features, those commercials which are most memorable – and which reinforce the brand the most – are those which tell a story as opposed to merely providing a list of features and value propositions. Those stories ...
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It’s no secret that a good (or bad) website has the power to significantly impact on a brand’s reputation, sales and profits. There have been enough studies on online shopping, the ‘browsing journey’ and the importance of good design for even the most traditional organisation to know that the formula is simple: an engaging and ...
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If you walk into a McDonalds anywhere in the world and order a Happy Meal, the cardboard box it comes in will probably be the same. But open it up, and you’ll start to see some differences. The toy it comes with will likely reference the latest film or cartoon popular in that region, while ...
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It is tempting to think of the dominance of online giants such as Amazon as evidence that local businesses are being squeezed out, and is widely recognised, but the growth of small business seems to contradict this assessment entirely. Research released by LinkedIn suggested that the number of entrepreneurs in the UK has increased by ...
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In late 2016, I started an independent book publishing company. The motivation behind starting it was centred around creating a platform for unpublished authors and poets to showcase their works. For a while, I had been trying to get a co-authored anthology published but hadn’t found a home for this work to be brought to ...
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