Evidence now shows that accurate personas can significantly help companies to drive measurably better marketing conversions and increase customer centricity and profits. Here are a few stats you may not have seen before:
Unlike their b2c counterparts, b2b marketers don’t have tremendous freedom to experiment and present things in more abstract ways — invariably needing to present their pitches to the managerial level, they’re required to stick closely to the language of business.
There are three skills that are absolutely essential to b2b marketing success. They’re not lessons you learn at uni and you won’t find them in textbooks. But failure in any of these three areas will most likely result in the failure of your strategy, campaign or tactic.