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Atlanta Real Estate Blog by Editor, Real Estate Redefined Serie.. - 1w ago

Welcome to episode #104 in the Real Estate Redefined Video Series. In this episode, Dan Forsman shares a classic riddle. See if you get the answer right. Many people know what they need to do – but fail to the actions needed to create the habits of success. Watch the video to learn the the Four Habits of Success for Real Estate!

The post Real Estate Redefined – Ep 104 – Mindset appeared first on Atlanta Real Estate Blog.

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Welcome to episode #103 in the Real Estate Redefined Video Series. Last week, Dan Forsman attended the invitation-only Swanepoel Mastermind Summit in San Diego. Watch the video to hear Dan’s thoughts on the business models of these new players and the 4 fundamentals required for a sustainable company.

— Transcript —

What happens when the most powerful leaders in real estate get together for a masterminding event?  Watch the rest of this video to find out!

(Roll intro)

Last week, I had the opportunity to attend the Swanepoel Summit in beautiful San Diego.  This is an invitation-only event for the top leaders in the real estate industry.  Some of the players there included Ron Peltier, Chairman of HomeServices; Gino Blefari, CEO of HomeServices; Chris Stuart, CEO of HSF Affiliates – our franchise organization; Rich Barton, CEO of Zillow; Glenn Kelman, CEO of Redfin; Gary Keller, CEO of Keller Williams; Ryan Schneider, CEO of Realogy, Robert Reffkin,CEO of Compass; Eric Wu, CEO of Opendoor and many more.

It was fascinating to hear so many different perspectives.  In my 33 years of real estate, I have seen many new trends and new players enter the industry.  Some make it – but most do not.  There are 4 basic fundamentals that you need to be a successful business.

First, you must deliver clear and compelling value to the consumer.  That is why we spend so much time and energy to constantly improve our value and service.  iBuyers are selling convenience because the net proceeds to the seller are lower.

Second, you must have the capital to fund and grow the business.  In the iBuyer space, Opendoor and Zillow have more funding so they are able to spend more money on advertising.  Many of the new players are spending a disproportionate amount of money advertising through industry public relations and media outlets – even though their value propositions and valuations are unproven.  PurpleBricks is a good example of a new player who launched with a huge advertising campaign in the U.S. and Australia.  They are now leaving Australia and some analysts are predicting they may leave the US market after a series of leadership defections.

Third, you must be able to make a profit and provide a return to the investors and shareholders.  This is the hardest part.  Right now, it is very unclear how some of the new business models on the industry will be able to be profitable.  There are big questions about the iBuyer business models.  Zillow and Redfin are not profitable yet. There are also big questions about Compass.  They are spending a tremendous amount of money to build what looks like a traditional brokerage.  That will not justify their current valuation and will not produce the expected returns for their investors and shareholders.  Robert Reffkin continues to advocate for a single industry platform which was their original strategy.  They tried licensing their technology platform to other companies but their agents revolted.  Their current valuation is based on being a technology platform – not a brokerage.  If they had similar valuations to Brokerages like Realogy or RE/MAX – which are public companies, that would be a disaster for their investors and shareholders – which are many of their agents and employees.

Fourth, you must have the people, systems, processes and technology to operate and grow the business.  This is an area we focus on every day.  We work hard to get the right people on the bus and get people in the right seats.  We have made major investments in building a new sales success system – powered by Salesforce.  The first release will launch in July and will give our associates and clients many advantages.  We are also building a new enterprise-wide back office system for accounting, HR, transaction management and a powerful new agent and client portal.  We have the resources to redefine real estate with a new level of quality and innovation.

Successful companies must do all 4 of these things to build sustainable businesses. Remember the Dot Com craze of the late 90’s and then the Dot Bomb reality of the early 2000’s?  Knowing this, I have never more proud and confident about the future of our organization.  I am so thankful to be part of Berkshire Hathaway family of companies, led by Chairman and CEO Warren Buffett.

Thank you for watching this video.  The spring and summer market is here and 2019 is going to be another record-setting year for our company.  Remember, every day, in every way, YOU can get better and better!

The post Real Estate Redefined – Ep 103 – 4 Fundamentals of Business appeared first on Atlanta Real Estate Blog.

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Welcome to the Real Estate Redefined Video Series.  In episode #102, Dan Forsman highlights 4 Exciting New Announcements that can help provide more value to our clients and supercharge your business in 2019!  Watch the video to learn more!

The post Real Estate Redefined – Ep 102 – MEGA Open House Marketing appeared first on Atlanta Real Estate Blog.

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Atlanta Real Estate Blog by Editor, Real Estate Redefined Serie.. - 1M ago

Welcome to the Real Estate Redefined Video Series. In episode #101, Dan Forsman highlights the new 5G cellular wireless technology that will dramatically change our world. Watch the video to learn the risks and opportunities for real estate!

— Transcript —

Did you know that 5G cellular wireless technology is coming with blazing speeds that will dramatically change the way we do business?  Watch the rest of this video to learn more about 5G and what this means to your real estate business!

Roll RER Intro

Welcome to Real Estate Redefined.  I am Dan Forsman.

5G is the 5th generation of cellular wireless technology that will bring lightning speeds of 10 to 20 “Gigabytes Per Second” to your phone, tablet or other devices.  That is more than 100 to 200 times the current speeds of 4th generation cellular wireless.  5G technology has lower latency which means applications like video, virtual reality and smart home solutions will work better.  5G also allows these new networks to connect many more devices.  The combination of these 3 things are a game-changer.

So when will 5G be here?  First, let’s look at carriers first and then the devices that will be compatible.  Verizon just launched an initial trial in parts of Chicago and Minneapolis.  AT&T has rolled out hotspots in 19 cities so far.  They also announced 5G Evolution which is not 5G.  5G Evolution is an enhanced version of 4G.  Sprint will launch 4 cities in May and T-Mobile is expected to start later in 2019.  These tests will help the carriers better understand the opportunities and challenges.  Most analysts expect a broader rollout in late 2019 and 2020.

Samsung released the first true 5G phone with the Galaxy S10 5G.  The Moto Z3 with an attachable 5G module is being used in the Verizon test.  Apple is expected to introduce a new 5G iPhone in 2020.  Assuming they keep their normal release schedule, that would be September 2020.  This is important to watch as Apple has such a large share of the smartphone market.

5G technology will create new competitive environments that will benefit consumers.  For example, Verizon is expected to target home internet services to compete with the cable companies.  They see the opportunity to connect many new devices as smart homes continue to evolve.  5G is truly another disruptive innovation.  As we look back in time, there are many examples of market leaders who lost their position.  Remember the Blackberry?  Blackberry had 37% market share in 2010.  Then came the Apple iPhone and Samsung Galaxy devices.  Blackberry no longer makes hardware devices today.  5G brings a new level of opportunity and risk for participants in this space.

Now, let’s look at how 5G may impact real estate.

With 5G, video will explode.  You will be able to video conference with clients, customers and colleagues anytime, any where and with many devices.  Expect larger screens on devices and video walls in our homes and businesses.  Getting comfortable with video will be more important than ever before.

The way that we market properties will also evolve.  All our property images can now be very high resolution.  Our MLS services, websites and data feeds will need to evolve to handle bigger images.  Expect more 3D Tours such as our Zillow 3D Homes.  Augmented Reality and Virtual Reality will emerge to allow potential buyer to experience the home in a new way.  The 5G MEGA open house may be more virtual where you are the online host providing a video tour of the home and answering live questions.

Smart Homes will become much smarter.  There will be more security devices to monitor and stream video.  There will be more and more sensors on everything in the home.  The healthcare applications have tremendous potential to deliver home healthcare and reduce healthcare costs.  Video games and virtual environments will evolve to the next level.  The experience of living in a digital home will change.

5G will allow smarter cars and self-driving cars to emerge faster.  5G will allow self-driving cars the connectivity to make decisions faster.  Passengers will have more access to perform work or entertain themselves.  Self-driving cars will also impact residential and commercial real estate.  More on this in a future episode.

These are only a few examples of the potential impact to real estate.  The good news is that we are thinking about these things now – so we can be prepared when 5G becomes more common.  This is one of the reasons we have been so aggressive in promoting video with our associates.  Our offices have video areas, equipment and resources available to assist.  We have numerous options available for hosting and delivery such as our Marketing REsource.  We adopted Zoom Video Conferencing for virtual and video meetings.  We want our teams to be very comfortable with video and video meetings as they become more common.  Our 3D Home early adopter program with Zillow is giving us a lot of experience in 3D and augmented reality applications.  We have also been an early adopter for smart home technology such as our Alexa and Google Home skills.  We want our teams to understand how these voice-powered devices with new bigger screens connect to everything in the home and change the living experience.  As we look into the future, we will continue to test new innovations so YOU will be ready.  This is one of the reasons we moved Tony Floyd into the role of Chief Innovation Officer to lead these efforts and work with Chris Stuart, the CEO of our franchise organization.

Today was the slowest pace of change you will ever experience.  Change will come faster in the next few years – and change presents opportunity!  5G will not replace the real estate agent.  However, the real estate agent who learns to leverage 5G will replace those who do not.

Thank you for watching this episode of Real Estate Redefined.  And Remember … every day… in every way … YOU can get better and better!

The post Real Estate Redefined – Episode 101 – 5G Wireless appeared first on Atlanta Real Estate Blog.

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Atlanta Real Estate Blog by Editor, Real Estate Redefined Serie.. - 2M ago

We are excited to bring you the Special 100th Episode of the Real Estate Redefined Video Series. Click the video to watch Dan Forsman as he shares insights, information and inspiration for real estate professionals. Contact us to learn more!

— Transcript —

Welcome to Real Estate Redefined.  I am Dan Forsman.

This is the 100th Episode of the Real Estate Redefined Video Series.  I want to thank everyone for their feedback since we began this series in the fall of 2016.  Your words of encouragement and gratitude have been uplifting to our entire team.  Your recommendations for topics and ways to improve our content have been extremely helpful.

Video is a powerful medium and we have been very aggressive leveraging video to deliver training, coaching and communicate updates in the company or industry.  In addition to Real Estate Redefined, we provide from The Field Friday with real life success stories of our amazing associates.   Kathy Connelly hosts the Qualify Broker Corner with helpful tips on legal, compliance and real estate law.  Megan Harbin hosts our popular Good To Know video training series on social media and our company tools.  Tony Floyd hosts Innovation Station with the latest in technology, marketing and process improvements.  In the last year, we had over 5 million video views.

As I look at our company today, there are so many things to celebrate and be thankful.  Here are a few highlights:

  • In 2018, our company achieved over $4 Billion in revenue. That is an incredible accomplishment from our humble beginings over 55 years ago.
  • Last month, our parent company HomeServices of America was ranked the #1 real estate brokerage company in the RealTrends 500. Another incredible milestone.  I am so honored to work with leaders like Gino Blefari, the new CEO of HomeServices and Chairman and industry icon, Ron Peltier.
  • At our Berkshire Hathaway HomeServices Sales Convention, our company was recognized as the #5 Elite Broker in the entire global network. We were also #5 in Sunshine Kids donations with over $1.25 million dollars raised to date for kids with cancer.  Our challenge this year is to raise $5000 per office in addition to the other programs we will implement.  In fact, the Sunshine Kids will be holding a national event right her in Atlanta this summer.
  • Several of our top associates received special recognition at the sales convention. Tonya Jones was the #9 individual associate in the entire global network.  Petersen Partners was #68 for teams and the Butler Swayne Team was #95.  We are so proud of all our award winners.
  • Gino Blefari introduced the Forever Brand with comments from Berkshire Hathaway Chairman, Warren Buffett. Chris Stuart, the CEO of Berkshire Hathaway HomeServices introduced the new Forever Cloud platform – powered by Salesforce – the leading CRM in the world.  We moved Tony Floyd into the role of Chief Innovation Officer to work with the franchise teams and help drive these new programs so we can be an early adopter.  The new platforms will deliver many new advantages to our associates that will roll out over the course of 2019 and 2020.  This is the beginning of an exciting new journey that will take our performance to a higher level.
  • I had the pleasure of celebrating our Berkshire Hathaway HomeServices Award Winners at our Kickoff event in January. Chris Stuart had just been announced as the new CEO of the franchise and we were the first event he attended.  Then we had the Elite Associate Event for our top performers at historic Ansley Country Club.  Over 80% of our award winners last year had a better year than the prior year.  This group also had an average increase of 35% in volume versus the prior year.   That is amazing in a market that only grew a fee percentage points.  To celebrate these outstanding achievements, we are highlighting the award winners on digital billboards, extensive boosted social media ads and print ads in local papers.  Look for our winners as you drive around the metro!

So what is happening in our company to allow so many associates to achieve these higher levels of performance?  Here are a few things we have done.

  • Our MEGA Open House Marketing & Events have been a very successful approach to generating more buyers for our sellers and helping our associates grow their business. We provide a massive advertising campaign including Zillow Ads, Extensive social & digital ads, digital billboards, print ads and lots of local neighborhood marketing.  Our associates have all the tools and systems to become known in the local neighborhoods.  Our Spacio Paperless Open House Registration system provides a safe and effective way to collect buyer information and ensure follow up – so we have no missed opportunities!  We will be rolling out the new Salesforce CRM which will take this to another level!  We have 15 events scheduled this year with 2 per month to supercharge our spring market.  The last event had 447 open houses with over 3000 visitors.  Nobody does open houses like we do MEGA open house events!
  • We have a strategic partnership with the Tom Ferry organization continue to pay major dividends – for YOU our agents – with world-class coaching & training. We host a series of exclusive events including Sales Edge with Bill Pipes, Marketing Edge with Jason Pantana, Neuro-Linguistic Programming and Team Strategies with Debbie Holloway and Business Planning & Sales Strategy with Jeff Mays.  Tom Ferry will be here live this September to host a powerful session on his latest business strategies and ideas.  We host a Quarterly Video Conference with Tom for our Masters Associates and a Quarterly Video Conference with Bill Pipes for our Honor Society Associates.  We are on a mission to increase your per person productivity.  I am obsessed with seeing you achieve more and deliver better service!
  • We kickoff off a new Performance Coaching program for newer associates to get their business started. We have 134 participants that are participating in daily activities and Zoom Video coaching calls and regional mastermind sessions.
  • We have a strategic partnership with Zillow. Our listings are highly prioritized on the leading real estate website with our Zillow Videos and Zillow 3D Home tours.  We achieved 40% of all listings with Zillow Videos – the best in the nation.  Now we are transition to the newest offers – Zillow 3D Homes.  Our sellers can quickly see the difference.
  • Our industry-leading BOOST social and digital listing ads generated over 22 million listing ad impressions and 750,000 clicks back to our listings. We just added SOLD properties in addition to new listings and MEGA open house listings.  No other brokerage provide such an extensive listing advertising program and it is free to our associates.
  • Our advanced property marketing and listing syndication is the best in the industry. We develop the unique story of your home and expose our listings to over 40,000 websites across the globe – including Zillow, the wall street journal network, luxury real estate, financial times of London and the international MLS.  Our unique partnership with Juwai and Tencent exposes our listings to 900 million people in China behind the internet firewall.
  • Our award-winning luxury marketing program has fueled the highest growth in luxury sales between $500,000 to $1 million – thanks to your great efforts. We recently added the prestigious “Home of the Day” program on the Atlanta Business Chronicle which provides the highest level of exposure to their affluent audience of over 100,000 subscribers.  Look for our newest luxury campaign to launch next month!
  • Companies are moving here and expanding in Metro Atlanta. Our corporate relocation team is the leader in helping with these group moves and exposing those buyers to our sellers.  Atlanta has been recognized by Site Selection Magazine as the #1 destination for business for 6 years in a row!
  • Our new homes division is the largest for any brokerage representing some of the most successful builders and developers in our area. Our new homes division and marketing partner – Marketing Results – has been awarded over 100 OBIE Awards from the Greater Atlanta Home Builders Association for excellence in sales & marketing.
  • We kicked off a new TeamBuilder promotion to provide financial incentives for our associates to help us build our team with productive agents. …
  • Our family of services partners including Prosperity Home Mortgage, Weissman Law, H.S.A. Home Warranty and HomeServices Insurance are having record years. In March, Prosperity logged over $40 million in loan apps.  A testimony to your great support of our Mortgage Consultants.  We plan to expand our “Home Services” offerings over time with special services and discounts that benefit our clients and associates.  Look for an exciting announcement very soon with Bed, Bath & Beyond to provide unique discounts and a luxury partnership with NetJets – another Berkshire Hathaway company.  And more to come…

I want to thank you for watching the 100th episode of Real Estate Redefined.  Before I end, I want to say a special thank you to our production team who makes this happen – Reuben our videographer, Don who creates incredible graphics, Tony Floyd who writes the scripts and is the executive producer, John Henager, Jacquie Rice and Megan Harbin who post the videos to all the delivery mediums.  It takes a great team to pull this off.

This is the week of the venerable Masters Golf Tournament and millions of eyeballs will be on Georgia.  Spring is here and the market is hot!  2019 is going to be an exciting year and the best is yet to come!  And Remember … every day… in every way … YOU can get better and better!

The post Real Estate Redefined – Special 100th Episode appeared first on Atlanta Real Estate Blog.

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How would you feel if you sold your house and the buyer turned around and sold it for a profit of $30,000 or more?  This is happening to hundreds of sellers in Metro Atlanta right now.  Watch the rest of this video to find out how you can avoid losing money on your home sale!

–Transcript–

Welcome to Real Estate Redefined.  I am Dan Forsman.

Last month, we reported on a new group of companies making offers to buy homes called iBuyers.  Companies like Opendoor, OfferPad, Knock and now Zillow are advertising heavily that they will pay cash for your property.  Another local company revised their former “If I can’t sell your house, I will buy it with cash” promotion and is now heavily advertising a “Guaranteed Offer.”  More on that in a moment.

iBuyers make their money based on their high commissions and fees plus any profit on the buying and selling of the homes purchased.  Their motivation is to get the seller to pay for improvements and repairs so the property is most attractive when they put it back on the market.

The market segment that iBuyers are targeting are homes in the $100,000 to $500,000 price range.  Trendgraphix reports that in 2018, homes in this price segments closed for 98.5% of list price in 39 days.  This is a hot market segment with sellers often receiving multiple offers and closing at or above list price.

When evaluating iBuyers, you need to consider the offer price, all commissions and fees plus repair or improvement costs.  None of the iBuyers are promoting that they will pay top dollar or even market price for homes.  iBuyers are motivated to get the seller to pay for repairs and improvements so they can turn the property and put it back on the market in the best condition.  Some consumers have agreed to an offer price and moved forward on another purchase – only to be surprised with significant costs for repairs.   The most common repair requests relate to foundations, flooring, roofing, plumbing, and HVAC systems.  Read the fine print and be aware!

Today, let’s look at 2 real examples.

Example #1 is a property in Norcross Georgia that was purchased by an iBuyer for $129,800.  The iBuyer fees are estimated to be $9,086 plus repair fees estimated at $5000.  The net for the seller would be $115,714.  That same property was listed by the iBuyer for $152,000.  It was under contract in 12 days for $153,000 – above the list price.  If the seller had listed the property originally with one of our professional REALTORS, they would have paid $9180 in fees plus the same $5000 in repairs.  The net would have been $138,820 – a difference of $23,106 versus selling to the iBuyer.

Now, let’s look at example #2 – the Guaranteed Offer.

A client recently shared their “Guaranteed Offer” and here is what we found.  First, the buyer was Opendoor – not the real estate company promoting the guaranteed offer. To begin with, the offer was 88% of estimated market value.  This company was charging a 4% listing commission plus a $495 transaction fee.  Opendoor was charging a 7% fee.  The estimated repair costs were $4952.  The net to seller would be $214,917.  11% commissions and fees plus a $495 transaction fee plus repair costs?  That is a terrible deal for the seller!  The market value was estimated to be $280,000.  Assuming normal fees at 6% and the estimated $4952 in repairs, the net to seller would be $258,248.  That is a $43,331 difference!

This seller did the math.  They were so offended by the Guaranteed Offer that they declined to do business with this company and listed with our agent.

This real estate company used to say in their advertisements that they never had to buy a house.  The truth is that the old deal was so bad that nobody would ever take it.  This new Guaranteed Offer appears to be just a new advertising gimmick to try to win a traditional listings.

Clearly, there is a market segment for iBuyers.  Some people need to sell a property fast and are less concerned about their net proceeds.  For those sellers, we are happy to help them get iBuyer quotes and provide them professional guidance during the process.

The moral of this story is simple – DO THE MATH.  There are hundreds of consumers getting iBuyer offers and not doing the math.  Our professional REALTORS can help.

Exposing your property to the full market – especially in such an active market segment should always provide the highest net proceeds to the seller.   And nobody does that better than our associates!  Contact one of our local experts to learn about our Advanced Property Marketing to over 40,000 websites including the Wall Street Journal global network and top priority on Zillow Searches.  Ask about our extensive social and digital advertising for our listings and MEGA Open House Events that generate more local buyers.  Ask about the many companies moving to Atlanta and how our leadership in corporate relocation can attract those buyers.  There is a reason that Trendgraphix ranks our company #1 in homes sold.  It would be our honor to be your guide to the next amazing journey in your life.  And by achieving the highest net proceeds on your home sale, you will have more money in your bank account!

Thank you for watching this episode of Real Estate Redefined.  2019 is going to be an exciting year!  And Remember … every day… in every way … YOU can get better and better!

The post Real Estate Redefined – Ep 99 – Do The Math on iBuyers appeared first on Atlanta Real Estate Blog.

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Atlanta Real Estate Blog by Editor, Real Estate Redefined Serie.. - 3M ago

Technology will not replace real estate agents – BUT agents who learn to leverage technology will replace those that do not.  Watch Dan Forsman in episode #98 of ourReal Estate Redefined Series to find out what technology was announced at this year’s BHHS Convention in Las Vegas! Contact us to learn more!

–Transcript–

Technology will not replace real estate agents – BUT agents who learn to leverage technology will replace those that do not.  We just returned from our amazing Sales Convention and have some exciting new technology-enabled solutions that will provide more value to your clients and help take your business to the next level.  Watch the rest of this video to learn more!

Roll RER Intro

Welcome to Real Estate Redefined.  I am Dan Forsman.

Our Berkshire Hathaway HomeServices sales convention in Las Vegas was the best franchise event I have attended in my 33-year career.  The energy level was incredible and everyone left inspired to implement new ideas and make 2019 the best year ever.  Our company was recognized as the #5 Elite Broker in the entire Berkshire Hathaway HomeServices global network.  We were also #5 in Sunshine Kids Donations with over $1.25 million to date.  The 2020 Sales Convention is in Nashville next year so start making your plans now as the event will sell out quickly when registration opens in a couple of weeks.

Here is an overview of 4 of the new announcements from the Sales Convention.  There were a lot of exciting announcements so we are breaking these down into digestible segments that we will communicate in our Real Estate Redefined Video Series.

Number 1 – Chris Stuart, CEO of Berkshire Hathaway HomeServices announced the new Forever Cloud –  a powerful Sales Success System.  The heart of the platform is built on Salesforce – the leading CRM provider in the world.  Our version of Salesforce is being customized specifically for real estate and will be unique to our network.  The new Agent CRM has Engagement Plans that will help you stay connected to clients – so you do not miss opportunities.  Your Dashboard will show you the actions you need to focus on every day and you will be able to see your ongoing performance against your goals.  Our Inbox App will allow you to easily add contacts right from your email and sync important emails and documents directly to the contact records of clients.  Salesforce Einstein will give you new insights for Analytics and Artificial Intelligence to help you work smarter and see more opportunities.  Look for more details on the Innovation Station video series hosted by Tony Floyd.

Number 2 – Our new 2019 Advertising Campaign builds on our 4 personas – First Time Buyers, Expanding Families, Downsizers and Luxury Buyers.  For 2019, we are introducing a new collection of videos plus print and digital content.  The campaigns will highlight the theme of “That’s Home Services” to focus on the entire client lifestyle experience for making a house into their home.  We also introduced the cool new “Cabernet Frame” design for ads.  Look for more details about the Cabernet Frame on the Good to Know video series hosted by Megan Harbin.

Number 3 – We announced an extensive new Social and Digital Advertising Program with Adwerx.  All our new advertising content will be loaded to the Adwerx platform to make it easy for agents to run their own campaigns.  Now Agent websites can be armed with retargeting ads to follow visitors with Ads highlighting YOU on Facebook, Instagram and Google.  And better yet, we have a whole new digital TV ad program designed for agents to cost effectively advertise in specific zip codes.  The new program also makes it easy to target prospects by geo-fencing areas, using email lists or defining behavioral characteristics.

We will continue our industry-leading social and digital advertising program with company-paid ads for all new listings and MEGA Open House listings. In the last year, we generated over 16 million impressions and 500,000 clicks back to our listing pages.  Then our retargeting ads on Facebook and Google generated another 6 million impressions and 250,000 clicks back to those listings.  I am pleased to announce that – starting last Friday, we just added SOLD Properties to our social and digital advertising program.  This is another powerful advertising solution to make our agents more visible in your local markets.

Number 4 – At the sales convention, Allan Dalton – an icon in our industry and Senior Vice President of Research & Development for the Berkshire Hathaway HomeServices franchise organization, introduced the New Real Estate & Lifestyle Planning Guide.  This new guide is a tool to help clients think through their real estate decisions and lifestyle journeys… with our agents as the trusted guide.  The goal is to bond YOU – our agents with your clients for life… as their professional real estate advisor.

Wow!  This is truly an exciting time to be in our company!  The real estate world is changing and that presents a great opportunity.  Over the coming months, we will be introducing more and more advantages to help you  – our agents – deliver more value and a better experience for your clients.

Thank you for watching this episode of Real Estate Redefined.  We will be back soon with more insights, information and inspiration for real estate professionals.  And Remember … every day… in every way … YOU can get better and better!

The post Real Estate Redefined – Ep 98 – Convention 2019 appeared first on Atlanta Real Estate Blog.

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Want to know the Geo-Farming Strategy that your seller clients will love and will supercharge your business this spring? Watch Dan Forsman in episode #97 of our Real Estate Redefined Series to learn the secret! Contact us to learn more!

TRANSCRIPT:

What if I could show you a geographic farming strategy that your listings clients would love and would supercharge your real estate business as we move into the spring market? Interested? Watch the rest of this video to find out – the rest of the story!

Roll RER Intro

Welcome to Real Estate Redefined. I am Dan Forsman. MEGA Open House marketing is the best geographic farming approach I have seen in my 33-year career. Over the last 3 years, we have been working hard to perfect this approach and it just gets better and better. For example, our most recent MEGA Open House event featured 423 beautiful open houses. We had 3150 visitors on a rainy Sunday afternoon and generated 655 buyer prospects for our open house listings. We also identified 215 seller prospects. That means 870 new opportunities for our associates! And this does not include even more opportunities from the pre-event and post-event marketing in the local community.

MEGA events are very different from standard open houses. Let me explain.

First, we begin by selecting the open house location 2-3 weeks ahead of the event. Then, we implement an extensive pre-event marketing campaign – in the local neighborhood. This may include postcards, door hangers, videos, pop-bys to meet the neighbors or our exclusive Buyer Marketing Analysis reports showing home values and the number of real-time buyers searching for homes in that neighborhood. After all, neighbors are often the best sources of finding their new neighbors.

The week before the event, we kick off a massive advertising campaign. Open houses are highlighted on our industry-leading network of over 40,000 websites – including paid open house ads on Zillow – the leading real estate website. We promote the MEGA event on our digital billboard network plus social media campaigns and print advertising.

Four days prior to the event, we launch extensive social and digital listing ads campaigns on Facebook, Instagram, Google and WAZE. These paid ads are geo-targeted to the local community and create a lot of attention. Last year, we generated 16 million ad impressions and 500,000 clicks to our listing pages from those ads. Then, we place cookies on the devices of the buyer prospects and follow them with more ads – which generated another 6 million ad impressions and 250,000 clicks back to our listings. Our associates also get their seller clients involved to help promote to the neighbors on social media. No other brokerage provides such an extensive program to help generate more buyers for their open house listings.

On Friday, we place lots of directional signs, open house flags, balloons and more to create attention. Many of our associates also hold a special “neighbor preview” before the main event. At the MEGA open house event itself, we use our Spacio paperless registration app to collect contact information and ensure lead follow-up. We use those same registrations to select our sweepstakes winner of a cool Alexa Prize Pack.

After the event, we host a MEGA Monday follow-up day in our offices to contact potential prospects from the event. These are fun sessions where we practice our talking points and get the teams into the right mindset for calling prospects. Then, our teams are back in the neighborhood to continue marketing to the neighbors and getting ready for the next MEGA event.

MEGA open house marketing is the most effective approach to generate the most potential buyers for our listing clients. It is also a very successful geo-farming strategy for our associates to become known for superior open house marketing in their local communities. Everybody wins!

Our next MEGA Open House event is March 10th. We have 15 MEGA events scheduled this year with 2 per month coming up over the next 4 months. For our associates, we have Jason Pantana from the Tom Ferry organization here for a private Marketing Edge on March 5th and 6th. One of his specific training topics is MEGA open house marketing. Register on our PROPEL learning management system to attend. If you are an agent considering our company, we would love to have you attend this event to learn more. If you are considering listing your property this spring, contact us to learn how MEGA Open House marketing can help you expose your property to most potential buyers!

Thank you for watching this episode of Real Estate Redefined. We will be back soon with more insights, information and inspiration for real estate professionals. And Remember … every day… in every way … YOU can get better and better!

The post Real Estate Redefined – Ep 97 – Mega Open House Marketing appeared first on Atlanta Real Estate Blog.

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We will buy your house with cash! Sounds too good to be true? It may be! Watch episode #96 of our Real Estate Redefined Series to learn “the rest of the story” on new companies called iBuyers. Our associates can help you achieve the highest “net to seller” by exposing your property to the largest audience of buyers and negotiating the best terms. Contact us to learn more!

The post Real Estate Redefined – Ep 96 – The Real Scoop on iBuyers appeared first on Atlanta Real Estate Blog.

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Atlanta Real Estate Blog by Editor, Real Estate Redefined Serie.. - 5M ago

Great news! We have found the Killer App for Real Estate! Watch episode #95 of the Real Estate Redefined Video Series to get all the details. This will transform your real estate business and give you new options in life that you would not have otherwise. Contact us for more details!!

— TRANSCRIPT —

Today, I would like to introduce you to the Killer App for real estate!  This App has the power to transform your business and life.  Watch the rest of this video to find out – the rest of the story!

Roll RER Intro

Welcome to Real Estate Redefined.  I am Dan Forsman.  Wall street has come to real estate and real estate technology is emerging fast.  Everyone the industry is looking for the Killer App.  We are happy to announce… that you already have it.  The Killer App for real estate is – YOU!  We love technology and will continue to innovate with new solutions that benefit our clients and associates.  However, no technology innovation can make as much difference in your business and life as YOU.

Today, I would like to remind you how you can be the Killer App for your business and life as we move into the new year.  This is my 33rd year in the business.  Over my career, I have studied the habits of success and had the privilege to learn from the best coaches, trainers and leaders of our time.  Here are 4 specific activities that can make YOU the Killer App in 2019.

Number 1 – Write Down Your Goals and Review Them Regularly.  Did you know that over 80 percent of Americans say they don’t have goals?  16 percent do have goals but don’t write them down.  Less than 4 percent write down their goals and fewer than 1% review them on an ongoing basis.  The 1% who write their goals down and revisit them on an ongoing basis earn 9 times more over their life time than those that don’t!  We recommend breaking down your goals and metrics into daily or weekly activities.  This consistency over time will pay off.

 

Number 2 – Manage Your Mindset.  Miracle mornings can change your life.  Get up early and start every day by reading, praying, exercising and eating right. Say out loud what you are grateful for and review your daily activities.  What you put into your mind will impact your attitude, performance, relationships and happiness.

Number 3 – Block Time Daily for Prospecting.  The key to sales performance is consistency in prospecting.  Top performers block 1-2 hours every day to connect with past clients and develop new relationships.  Top performers practice their scripts or talking points – often with a partner.  When the moment of truth comes with a client prospect, they are ready and confident.  Consistent prospecting will positively impact your business and allow you to make life choices that you would not have otherwise.

Number 4 – Calendar Everything.  If you manage your time wisely by using a calendar, you will accomplish the most important activities instead of letting the chaos fill your day.  Put your personal priorities on your calendar as well.  As my friend Tom Ferry says, “If it is not on your calendar, it does not exist!”

Thank you for letting us have a little fun with the Killer App theme.  The truth is that YOU can make the most difference in your business and your life.  YOU have the power!  And there is no better time than TODAY to get started.

We wish all our Associates, Employees, Clients and Customers – A Happy New Year.  2019 is going to be an exciting year!  And Remember … every day… in every way … YOU can get better and better!

The post Real Estate Redefined – Ep 95 – The Killer App appeared first on Atlanta Real Estate Blog.

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