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The Summer of Rose competition will see the winner, and guest, head to Ibiza in September for a 2 night break at The Paradiso Art Hotel and turn the White Isle pink.

Fentimans are partnering with the famous pink hotel, The Paradiso Art Hotel in Ibiza, to celebrate their bestselling Rose Lemonade. 

Fentimans are looking for bartenders to create a cocktail that captures the spirit of ‘Summer of Rose’. Having spent more than our fair share of time in Ibiza marvelling at the sunsets and party lifestyle BarLifeUK can attest to the fun the winners will have.

To get you and your friend/lover/boss/boss who is your lover/mum/mum who is your boss or mortal enemy on the plane for two nights at The Paradiso Art Hotel, Fentimans are asking you to create a drink with the following criteria:

  • At least 25ml of Fentimans Rose Lemonade
  • Limit of six ingredients including Rose Lemonade but not including garnish
  • Can be alcoholic, Low ABV for alcohol free
  • It needs to be replicable so no homemade ingredients (it will be served at the Paradiso Art Hotel where you’re staying so don’t make all the bartenders hate you with an overly complicated affair)

The drink should not only inspire the judges but also be aimed firmly at capturing the imagination of the guests in Ibiza.

Enter your drink specs and the inspiration behind it in the form below to be in with a shout. From there the entries will be paper judged on name & inspiration behind the drink, Ingredients & desirability and general overall appeal.

The top ten will be invited down to the national final in London at Disrepute bar on 29thJuly where a panel of judges will put you through your paces and pick a deserving winner.

Entries close on 10thJuly and please check out the t&c’s below the entry form.

Terms & Conditions

1.1. The Fentimans Rose Lemonade Ibiza cocktail competition ‘’Competition’’ is promoted by Fentimans Ltd ‘’Fentimans’’ andBarlifeUK Holdings Ltd ‘’BarlifeUK’’

1.2. The competition will start from 11:00 on 13thMay 2019 (“Opening Date”) and run to 17:00 on 10thJuly 2019 (“Closing Date”).

1.3. All competition entries must be received by BarlifeUK via the entry method set out below by no later than 17:00 on the Closing Date. Any incomplete or late entries will not be entered into the competition.

1.4. By submitting an entry to the competition you must be able to attend the finals day in London on 29th July. If your entry is selected for the shortlisted final event and you are unable to attend, your entry will be dismissed and replaced by another entrant.

1.5. Due to availability, the prize (a trip for two to Ibiza) must be redeemed in September 2019 (13th– 15thor 20th-22ndSeptember).No other hotel or alternative dates are available. In the event that you win the competition and are then unavailable to take the prize, the prize will be passed on to the runner up, and so on.

1.6. By submitting a competition entry, you are agreeing to be bound by these terms and conditions (“Fentimans Rose Lemonade Ibiza” – rules) and by BarlifeUK’s promotion Rules which are available at XXXXXXXXXXX(“Promotion Rules”).


2.1. Online round: To enter the first round of the competition, you must submit by the Closing Date via http://www.barlifeuk.com/barlifesite/index.php/category/competitions/ (“Competition Portal”):

  • An original cocktail recipe
  • Answer the entry questions about your submitted cocktail
  • State your full name and contact details
  • Confirm you can make the final event in London on 29thJuly and are able to redeem the prize in September 2019.

2.2. Each entry must:

  • Be an original cocktail recipe created by you;
  • Include Fentimans Rose Lemonade
  • Use a maximum of six ingredients (This includes the base spirit (any permitted) and any syrups or homemade sugar syrups, but excludes any bitters, or garnishes)
  • Be replicable in a working bar, the winning serve will be listed in the Paradiso Art Hotel for two weeks therefore if your drink is complicated to prepare, your chances of progress will be negatively affected.

2.3. The online round of competition entries will be judged by Fentimans & BarlifeUK’s spirits experts based on the criteria set out above. Ten (10) entrants will be selected to take part in the final round of the competition.

2.4. If selected, you will have a maximum of ten minutes to present your competition entry, talk the judges through your recipe, choices and flavours, and prepare, serve and present your chosen cocktail to the judges. It is your responsibility to provide your own ingredients. Glassware, ice and your chosen base spirit and Fentimans Rose Lemonade will be provided.

2.5. The final:

  • The final of the competition will take place at Disrepute Bar in London on 29thJuly 2019.
  • The competition will be judged by a panel of three judges, who will select one overall competition winner.
  • Fentimans reserves the right to change the dates, venue and the number of judges for the grand final if there are circumstances beyond Fentimans control which make it necessary to do so.
  • The decision of the judges will be final.


3.1. The shortlisted entrants for the final in London will be announced by Fentimans no later than 15thJuly 2019. Each finalist will be contacted personally via the details provided to confirm representation at the final in London on 29thJuly 2019.

3.2. Fentimans will make all reasonable efforts to contact each finalist. If you cannot be contacted or are unable to confirm your participation by 17thJuly 2019, Fentimans reserves the right to disqualify you from the competition and to invite an alternative eligible participant to final. The new finalist must confirm his/her participation no later than 19thJuly 2019.

3.3. For finalists who live outside of a commutable distance (more than 2 hours) from the final venue, Fentimans will organise travel costs and overnight stay if required.

3.4. The competition winner will be announced in person at the final. Fentimans reserves the right to offer the prize to an alternative eligible finalist, if you and/or your guest are unable to accept the prize or confirm your ability to travel.

3.5. You will be disqualified from the competition if you do not attend the final on the date, time, and location specified by Fentimans.

3.6. Fentimans does not accept any responsibility if you are not able to attend the final or if you are unable to take up the prize.


4.1.  The competition is open to all Bartenders whose residence is within the UK or Republic of Ireland.  Employees or family members of Fentimans are not permitted to enter the competition.

4.2. There is no limit on the number of bar tenders who enter from one venue.

4.3. If you enter the competition must:

  • Be aged 18 or over;
  • Be available to participate (if successful) in the final on the date and at the location set out above; and
  • Hold a valid passport and be able to travel to Ibiza in September 2019 on the date and at the time specified by Fentimans.

4.4. You are responsible for travel arrangements to and from the regional heat and the final. Fentimans will reimburse costs provided they fall within the guideline as outlined above.

4.5. Fentimans reserves the right to refuse any participant entry into the competition. Fentimans reserves all rights to disqualify you if your conduct is contrary to the spirit or intention of the prize competition.


5.1. The prize includes return economy flights from London airports to Ibiza, 2 nights accommodation in the Paradiso Art Hotel, including daily breakfast (double or twin room) and comprehensive travel insurance.

5.2. The prize must be redeemed in September2019 (13th – 15th or 20th -22nd September). No other hotel or alternative dates are available. Please consider this before entering the competition.

5.3. The prize does not include food and drinks (other than the pre-arranged meals set out above), spending money, tax or personal expenses. No alcohol or food consumed at the hotel will be the liability of Fentimans or BarlifeUK. Any other costs incurred in addition to those set out above and that are incidental to the fulfilment of the prize are the responsibility of the winner and their guest.

5.4. The dates and times of travel and of pre-arranged tours will be as specified by Fentimans and are subject to change if there are circumstances beyond Fentimans control which make it necessary to do so.

5.5. All travel arrangements, accommodation, meals, pre-arranged tours and tickets shall be arranged and selected Fentimans in its sole discretion and are subject to change if there are circumstances beyond Fentimans control which make it necessary to do so.

5.6. The winner will be responsible for ensuring that he/she and any person travelling with him/her are available to travel and hold valid passports, any necessary visas and travel documents for the trip on the travel dates which Fentimans specifies.

5.7. You are recommended to check the up to date position on visa, passport and health requirements with the Passport Office, appropriate embassy or consulate or your doctor as applicable in good time before departure.

5.8. Fentimans reserves the right to replace the prize with an alternative prize of equal or higher value if circumstances beyond Fentimans control makes it necessary to do so. No cash or other alternative is available. The prize is not negotiable. The prize must be taken by the winner and his/her guest and may not be transferred to or taken by any third party.

5.9. Insofar as is permitted by law, Fentimans, its agents, suppliers or distributors will not in any circumstances be responsible or liable to compensate the winner or accept any liability for any loss, damage, personal injury or death occurring as a result of taking up the prize except where it is caused by the negligence of Fentimans, its agents, suppliers or distributors or that of their employees. Your statutory rights are not affected.


6.1. All competition entries, including all recipes and any accompanying material, submitted to Fentimans will become the property of Fentimans on receipt and will not be returned.

6.2. By submitting your competition entry, you agree to:

  1. Assign to Fentimans all your intellectual property rights with full title guarantee; and
  2. Waive all moral rights, in and to your competition entry and otherwise arising in connection with your entry to which you may now or at any time in the future be entitled under the Copyright, Designs and Patents Act 1988 as amended from time to time and under all similar legislation from time to time in force anywhere in the world.

6.3. If you are a finalist or the winner of the competition, you agree that Fentimans may use your name, image and town or county of residence to announce you as a finalist and/or the winner of this competition and for any other reasonable and related promotional purposes.

6.4. By submitting your competition entry, you agree to participate in any reasonable publicity required by Fentimans and that any personal information provided by you with the competition entry may be held and used only by Fentimans or its agents and suppliers to administer the competition.


7.1. If there is any reason to believe that there has been a breach of these terms and conditions, Fentimans may, at its sole discretion, reserve the right to exclude you from participating in the competition.

7.2. Fentimans reserves the right to hold void, suspend, cancel, or amend the prize competition where it becomes necessary to do so.

7.3. These terms and conditions shall be governed by English law, and the parties submit to the non-exclusive jurisdiction of the courts of England and Wales.


By entering this competition, you agree to the items set out below.

8.1. Terms & conditions of use

  • I am aware that by accepting these Terms and Conditions….
  • I have read, understood these Terms & Conditions
  • I confirm that I am at least 18 years old and that I understand that my submission will become public.
  • I also confirm that I own the rights to the content I upload and that I am not using any content which infringes anybody else’s rights or that uses or depicts anybody else’s name, picture, video or brand name.

8.2. I allow Fentimans Ltd and our partners and agencies to re-use the content I submit, in accordance with the Terms and Conditions herewith, without further compensation.

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WhistlePig, the No. 1 distiller in the fast growing, ultra-premium and luxury rye whiskey category, is currently seeking a Sales & Brand Ambassador to represent the brand in the UK.

Founded in 2008, WhistlePig is the premier aged rye whiskey, featuring the bold and often untapped flavor of rye. WhistlePig is leading a surge of innovation in the emerging field of North American whiskey. As the most decorated rye whiskey – having received the coveted ‘Best in Show Whiskey’ title from the 2017 San Francisco World Spirits Competition, WhistlePig is widely viewed as the world’s finest Rye. With the opening of its distillery on its 500-acre Vermont farm in the fall of 2015, WhistlePig has also become one of the leading farm-to-bottle rye whiskeys in the world.

Position Summary:

The main responsibility is to build brand engagement with trade and consumers in both on and off premise channels. This will be accomplished by activating key accounts within the local on/off premise universe, driving consumer engagement, trade and distributor education, and being responsible for the results in the UK. A cross between traditional brand ambassador and regional business manager, a WhistlePig Steward is expected to think strategically and creatively to achieve specific sales and brand goals week to week, month to month, and year to year.

Principal Duties and Responsibilities:

  • Call on key on and off premise accounts in market based on specific target lists established by VP executing against company quarterly KPIs.
  • Conduct staff trainings and be able to present the brand’s features and benefits
  • Activate consumer and trade events to generate brand awareness, engagement and trial
  • Be fiscally responsible and accountable for given budgets on a monthly basis

Knowledge, Skills, and Abilities Required:

  • Must possess an entrepreneurial spirit; exhibiting passion, ambition, hard work and leadership to drive commercial success
  • Strong interpersonal skills. Ability to motivate and inspire others
  • Must be results oriented and able to work both independently and in a team environment
  • Self-disciplined and flexible self-starter, with confidence and drive to work independently and meet all project deadlines, including frequently working outside normal business hours
  • Minimum 3 years of industry experience.
  • Knowledge of spirits, craft production, and/or the food and beverage industry are desirable
  • Full UK driving license


Full-time salaried position with performance-based bonuses (quarterly KPI goals). Travel and expenses covered. 24 days holiday + 8 bank holidays.

To apply:

To apply, send your CV and supporting message to: info@axiom-brands.com

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That Boutique-y Gin Company to increase bottle size from 50cl to 70cl yet retain existing price

That Boutique-y Gin Company (TBGC) is celebrating a successful first two years in business by increasing the bottle size of its ten core brands from 50cl to 70cl, with no increase in price.

The bottle resize covers TBGC’s most popular varieties, and includes: Moonshot, Cherry, Spit-Roasted Pineapple, Yuzu, Rhubarb Triangle, Strawberry Balsamico, Cucamelon, Neroli, Finger Lime, and Chocolate Orange.

No changes have been made to the gin recipes, other than an increase in ABV for some of the brands to bring them in line with the rest of the range, at 46%*

The increase in bottle size and associated hike in value to customers has been made possible by growth in TBGC sales, which has improved production economies of scale. Atom Brands MD Ben Ellefsen explains:

“We’re now at the stage where we’re able to pass these efficiencies on to our customers by moving to a larger pack size across our core range with no increase in price and no change in the award-winning liquid other than creating consistency across the range by standardising the ABVs.”

The new larger bottles, which represent a 40% increase in volume, are available across Europe, and can be purchased in the UK via Maverick Drinks.

*Changes to TBGC band ABVs
Spit-Roasted Pineapple Gin: Previous ABV 40.1% / New ABV 46%
Cherry Gin: Previous ABV 42.6% / New ABV 46%
Strawberry Balsamico: Previous ABV 40.1% / New ABV 46%
Moonshot Gin: Previous ABV 46.6% / New ABV 46%

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£1,000 & an all-expenses paid trip for two to Vienna among the prizes for the winner of the new Crystal Head Creative Spirit Competition.

We’ve always had a soft spot for Crystal Head Vodka. In part to our love of the Blues Brothers and therefore the founder of the brand Dan Aykroyd. However it is more than that, the liquid inside lives up to the hype of the bottle it’s housed in and the people who work for the brand have always been fantastic to hang out with.

Now they are encouraging bartenders across the UK to get creative.

They want your drink to be inspired by the Creative Spirit and are encouraging you to be as creative as you want and create a cocktail which showcases why Crystal Head is the perfect canvas for top quality creative drinks. Unsurprisingly you still need to ensure Crystal Head Vodka or Crystal Head Aurora is the main spirit in your recipe (a minimum of 35ml).

Apart from that they are taking the shackles off – homemade ingredients are allowed, no limit on number of ingredients and any style of serve is encouraged.

One thing they would like you to take into account is the zero-additive nature of Crystal Head, only the highest quality ingredients are used and not masked with oils, glycerols or other additives plus of course the purest and cleanest water from Newfoundland.  Having met Dan on several occasions now we can tell you he is very keen on this point so it’s worth bearing in mind.

Once you have entered your drink using the form below the European Team from Crystal Head will review all the entries and pick the finalists for the UK.

After the final the winner will be getting themselves £1,000 cash, the UK’s newest Startender crown, a personalised, one-of-a-kind Jeroboam of Crystal Head Vodka, all expenses paid trip to Vienna for 2: flights, a stay in a luxury hotel, dinner with some of the best views of the city, and drinks and cocktails in some of the best bars in the city.

The full terms and conditions are below the entry form.

Entries close on May 10th.

Terms & conditions:

  1. Competition period:
Closing date for entries: 10thMay Announcements: May/June Secret Finalist Activity (tbc): June Country Final: Start of July
  1. Eligibility:
  • Sorry but you can’t enter if:
  • You work for us.
  • You’re related to anyone that works for us.
  • You’re one of our Startenders.
  • You work for one of our distributors.
  • You work for one of our distributors or you’re related to someone who works for one of our distributors.
    • If you are selected for the final then you will be required to participate in the Country Final. If you can’t make it for any reason then you will be disqualified and forfeit your entry; the entrant with the next highest score may be selected to replace you.
    • In the event that you win the competition then you may be required to take part in some promotional events and other fun stuff.
    • By participating, each entrant accepts that his/her actions do not violate his/her employer’s company policies and procedures (if applicable).
    • Each entrant accepts that they enter at their own risk, Globefill Inc. cannot be held responsible for any injury or death resulting from competing in this magnificent competition.
    • Your bar must stock either Crystal Head Original or Crystal Head Aurora.
    • Finalists will be judged on the social media and sales of their cocktail in their bar.
  1. Entry Stage:
3.1. How to Enter. To enter the competition go to www.crystalheadvodka.com/ukcompetition during the Entry Stage and enter your cocktail, along with your personal details.  You must place your entry before the 10thof May 2019. You should receive a confirmation email confirming that your submission has been uploaded and received successfully.
  • Your Recipe.
Crystal Head Vodka was designed for the Creative Spirit, which should be the inspiration behind your drink. Be as creative as you like, just make sure that Crystal Head Vodka or Crystal Head Aurora is the main spirit in your recipe and please take into account that Crystal Head Vodka is a zero-additive Vodka, that means that we use the highest quality ingredients in our Vodka and do not mask them with oils, glycerols or other additives; only the purest and cleanest water from St John’s, Newfoundland is added once it has been distilled.
  • Your drink must use a minimum of 35mls of Crystal Head Vodka or Crystal Head Aurora
  • Homemade ingredients are allowed.
  • Any style of serve is encouraged.
  • There is no limit on the number of ingredients.
  • One entry per person.
  • By entering you acknowledge the following: (i) you have read, understood and agree to our competition rules; (ii) you are of the legal age to drink in your country of entry; (iii) your recipe is your own and is of your own creation; (iv) your entry must not violate the rights of any other parties, including without limitation any intellectual property, trade secret or other proprietary rights of any third parties.
  1. Selection Stage.
4.1. Judging Criteria: Recipes submitted will be evaluated by one or more of the European Team of Crystal Head Vodka.  Their decision is final. 4.2. Recipe Guidelines: Entries will be evaluated based on the following: (i) Visual Appeal, (ii) Taste/balance of flavour, (iii) Creativity & Originality,  (iv) Brand Synergy and suitability, (v)  Name. 4.3. Final notification: Country finalists will be notified in person around the end of May.
5.1. First Prize: €1,000 cash, the U.K.’s newest Startender crown, a personalized, one-of-a-kind Jeroboam of Crystal Head Vodka, all expenses paid trip to Vienna for 2: flights, a stay in a luxury hotel, dinner with some of the best views of the City, and drinks and cocktails in some of the best bars in the City.  5.2There will be prizes for runners-up. 
  1. Intellectual property rights.
7.1. By entering this Competition, each entrant: (a) grants us a worldwide, royalty free, perpetual and unlimited non-exclusive license to edit, adapt, copyright, publish, use, reproduce or distribute the Recipe and/or Video in any form or manner or media, whether now known or hereafter devised including, without limitation, on the Internet, for any purpose in connection with this Competition without further notice or compensation to any entrant; (b) consents to the publication and/or use of the entrant’s name, city/province of residence, photograph, image and/or likeness in any form or manner or media, whether now known or hereafter devised including, without limitation, on the Internet, for any purpose in connection with this Competition without further notice or compensation to any entrant; (c) represents and warrants that the Recipe and any pictures submitted by the entrant is the original work of the entrant exclusively, and entrant waives any and all moral rights that he/she may have in the Recipe with respect to the uses contemplated herein;  (d) represents and warrants that each Recipe and Video submitted by the entrant will not infringe any rights (including without limitation copyright, trade-mark, privacy, personality or other property, civil rights or intellectual property rights) of any person; and (e) agrees, before being named as a Regional Finalist, to sign any and all documents required by Sponsor confirming the foregoing. 
  1. Personal Info.
8.1. We will collect, use, and disclose the personal information you provide when you enter the Competition for the purposes of administering the Competition and Prize fulfilment.  By entering this Competition, you consent to such collection, use and disclosure of your personal information.   By entering this Competition, you consent to the collection, use, disclosure and management of your personal information for these purposes.
  1. Limitations of Liability and Releases.
  • Without limiting the foregoing, the Competition Entities shall not be responsible for: (a) any of the equipment or programming associated with or utilized in the Competition, or by any technical or human error which may occur in the processing of submissions in the Competition; (b) lost, interrupted, or unavailable network, server, service provider, on-line systems, telephone networks or telephone lines, or any other connections; (c) the theft, destruction, loss or unauthorized access to, or alteration of, Entries; (d) any problems with, or malfunctions or failures of, telephone networks or lines, computers or computer on-line systems, servers or providers, computer equipment, software, viruses or bugs; (e) garbled transmissions or miscommunications; (f) failure of any e-mail to be received by or from any independent Competition judging organization or Sponsor for any reason, including but not limited to traffic congestion on the Internet or at any website or combination thereof or technical incompatibility; (g) damage to a user’s computer equipment (software or hardware) occasioned by participation or downloading of materials related to this Competition; (h) printing, distribution, programming or production errors, and any other errors or malfunctions of any kind, whether human, mechanical, electronic or otherwise; or (i) technical, pictorial, typographical or editorial errors or omissions contained herein. 
  • By entering, entrants agree to be bound by these Official Competition Rules and the decisions of the Sponsor, which shall be final and binding in all matters pertaining to this Competition. The Finalists and the Grand Competition Prize winner will be required to follow all directions and instructions of the Sponsor or their receipt of the Finalist Prizes or the Global Competition Prize (as applicable) may be forfeited. This Competition is subject to all applicable federal, provincial and municipal laws and is void where prohibited.  All Entries become the property of Globefill Inc and none will be returned or acknowledged. All Entries are subject to verification at any time. We are not responsible for late, lost, incomplete or illegible Entries. ANY ATTEMPT BY AN ENTRANT TO DELIBERATELY DAMAGE OR UNDERMINE THE LEGITIMATE OPERATION OF THE COMPETITION IS IN VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK REMEDIES AND DAMAGES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW, INCLUDING CRIMINAL PROSECUTION. We reserve the right, at our sole discretion, to disqualify any individual we find, in our sole discretion, to be tampering with the entry process or the operation of this Competition; to be acting in violation of these Official Competition Rules; or to be acting in a non-sportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person or persons. 
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Edrington-Beam Suntory UK today announced that Birmingham’s James Bowker is to become House of Suntory’s first UK brand ambassador James Bowker

Fans of Japanese distilling will be interested to learn that House of Suntory have appointed their first UK brand ambassador, in the form of James Bowker.

Having spent time in Japan working as an apprentice at Bar High Five in Tokyo, along with a stint as head bartender at The Edgebaston Hotel in Birmingham (which has a collection of over 60 Japanese whiskies), Bowker would seem an idea choice for the gig. His remit will included the usual ambassadorial duties across the House of Suntory trilogy: Roku (Japanese Craft Gin), Toki (Japanese Whisky) and Haku (Japanese Vodka).

Bowker says of his new job: “I’ve always had a passion for spirits and grew very fond of The House of Suntory whisky portfolio during my early days behind the bar. I can’t wait to become the face of The House of Suntory in the UK, building strong partnerships with bartenders and venues across the country to broaden the appeal for Japanese spirits, serves and the brands’ founding principles for continued perfection.”

Nick Temperley, General Manager, London, Edrington-Beam Suntory, added: “With his broad knowledge of the Japanese whisky and spirits category, his growing passion for The House of Suntory and strong recognition within the UK trade, James has all of the qualities, skills and experience necessary to further drive brand advocacy and inspire customer loyalty amongst the UK industry…”

For more information on House of Suntory, visit their website.

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Hernö Gin Cocktail Awards Entry Deadline: 7th June, 2019 Foraging action shot

Prior to writing this story I hadn’t heard of Sweden’s High Coast, so I did a little research and within a few clicks became convinced this might be the most beautiful location I’ve ever seen for a cocktail competition. If you like unspoiled forests, red granite cliffs, and dramatic seascapes, the Hernö Gin trip is probably for you.

Hernö Gin was founded in 2011, and is made in two copper stills (named Kierstin and Marit) on an 18th Century farm in the village of Dala, situated in the UNESCO World Heritage region known as the High Coast. Hernö has won a host of awards since its launch, and the Cocktail Awards competition is now in its seventh year.

The theme for this year’s challenge is ‘Show Your Backyard’, which refers to the places and things that have made you, you (as opposed to your actual back garden). Think of it as exploring your personal terroir, as it were.

Entering the Hernö Gin Cocktail Awards Chunky woollen jumpers are mandatory

The UK leg of Cocktail Awards takes the form of two regional heats, one in London and one in Liverpool. The winner of each heat will then progress to the grand final in Sweden, which takes place outdoors, and involves creating a cocktail with foraged ingredients. Competitors will be guided through an ingredient-collection session in the local forest, and later take to the stage under (hopefully) aurora-filled night skies to present their drinks.

Hernö are keen to point out that the two days competitors spend with them in the High Coast are all about making friends and sharing a unique experience in a beautiful place. It all sounds rather magical.

To enter the competition, you need to create a signature cocktail that expresses your ‘DNA’. Think about personally significant places, experiences, and flavours as you devise your spec, and be prepared to explain why the ingredients you have chosen are important to you.

The competition brief states that “simplicity is key”, so bear this in mind too. Submissions will be judged on drink name, taste and balance of ingredients, explanation, and link to the ‘Show Your Backyard’ brief.

  • Your drink should include a minimum 35ml of Hernö London Dry or Old Tom gin
  • Have a maximum of 5 ingredients

You should be available on the date of your closest heat, and the grand final:

  • 24th June (Liverpool heat)
  • 26th June (London heat)
  • 23-24th August (for the final in Sweden)

Once you have created your cocktail spec, submit it via the form below before Midnight on June 7th, 2019. And be sure to share your drink and connect with other competitors by posting on Instagram with the hashtag: #hernobackyard. The UK finalists will be contacted by 14th June.

For more information on Hernö Gin, including interviews with previous competition winners, visit their website.

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Camille has announced she is leaving St~Germain to start her own wellness agency.

These days it seems very trendy to be jumping on the bandwagon that has words like Mindful, Wellness and Healthy henna tattooed on its side. However, The Artist Formerly Known As Madame St~Germain has been firmly entrenched in this (regular) movement for quite some time.

Camille has been involved with Tim Ethrington-Judge’s Healthy Hospo since the beginning as a qualified yoga and meditation teacher, and been posting pictures of yoga poses on rocks in front of the ocean before leggings were renamed yoga pants and doubled in price.

This has been done whilst travelling the world spreading the word of St~Germain, a role she has held for more years than BarLifeUK can count, earning herself awards and, more importantly, the recognition and respect of bartenders across the world.

The new adventure, La Maison Wellness, is a wellness agency specialising in Mindful Drinking with low & no ABV cocktails and Healthy Hedonist Lifestyles. The company will focus on cocktail creation, brand consulting, event organisation, creative workshops and more. La Maison Wellness is on a mission to Inspire, Educate and Create.

In Camille’s own words “Mindful Drinking is about having options for you to decide, it’s about inclusivity and empowering people to make the decisions that work for them, to help and support them to live their best life in a Healthy Hedonistic way”

She will continue her relationship with St~Germain and Bacardi as a creative consultant and work with existing clients such Seedlip and recently launched Æcorn Aperitif, London Essence Co, Everleaf, Three Spirits, Avallen and OTO, as well as new projects.

It all sounds exciting and we certainly can’t wait to see what Camille gets up to in the coming months and years. For more info head to www.lamaisonwellness.comor you can follow the adventures on @lamaisonwellness_

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London Wine Week: 13th – 19th May, 2019. Hub: Flat Iron Square, London Bridge

Now in its sixth year, London Wine Week (LWW) will return this month, and thanks to sister-festival London Cocktail Week celebrating its 10th birthday, passes are free for anyone who downloads the Drinkup.London app.

LWW’s hub is located at Flat Iron Square in London Bridge, and will be open from midday to 11pm from Wednesday to Sunday. At the hub, visitors will find a selection of al-fresco wine bars. Beyond the hub, over 75 venues are offering £6 wine trios and hosting a variety of LWW events, including wine and food pairing options, and self-guided wine tours (isn’t that just drinking?)

For a full programme of festival events, visit the Drinkup.London website. Event highlights include:

  • Humble Grape’s “Meet Our Hero Producers” will be serving a wine flight featuring a selection of wines from all over the world – Crémant d’Alsace Rosé from France (produced by Nicolas Laugner), a German Riesling produced by Stephan Attmann and a Syrah, Carignan, Grenache blend from South Africa produced by Francois Haasbroek

  • Salon’s Wine Store in Brixton will be introducing visitors to unfiltered Chenin from South Africa, skin-contact Grecanico from Sicily and a funky Cabernet Franc from Italy with their “Cloudy, Skinny, Funky!” flight, again for only £6.

  • Percy & Founders have chosen three French wines showcasing female biodynamic wine producers. The women running each of these domains have clear visions of exactly what “natural” means to them and have built themselves a reputation for producing wines that are expressive of their unique terroir.

  • Parisian-style wine bar Noble Rot in Holborn, will be offering classic Spanish pairing of Jamon Croquettes and Fino Sherry for just £10.

  • Other wine bars involved include Bedales, all six Hawksmoor sites and the newly-opened Angelina.

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Hayman’s True Taste Competition Entry Deadline: April 30th, 2019 Jordan and his winning drink

From a bottle of booze and a slap on the back in the old days, to trips abroad and ambassador gigs now, cocktail competition prizes have changed a great deal over the last ten years or so. At the very forefront of the trend for properly rewarding bartenders for the time and effort they put into a competition is Hayman’s True Taste, which offers its winner a five-day distilling apprenticeship, and the chance to distil a signature gin. It’s a big prize, and one that not only looks great on a bartending CV, but also offers learning and development of skills that can’t really be found elsewhere.

With the True Taste entry deadline looming, it seemed pertinent to have a chat with Hayman’s master distiller, Christopher Hayman, to find out what last year’s winner Jordan Sweeney experienced at Hayman’s Balham-based distillery. We then asked Jordan Sweeney for his view on the apprenticeship, and if he had any advice for bartenders entering the competition this year.

CH = Christopher Hayman
JS = Jordan Sweeney

BLUK: Could you tell us how Jordan’s time at the distillery was spent, and what he learned during the apprenticeship.

CH: The first day he spent with our distiller, Sam (Pembridge), and he learned how we make gin in our two-day process. Our main botanical supplier came in and talked to him about the botanicals. Jordan then measured out the botanicals and put them in the still, and he went through the whole distillation process. The first day is steeping and the second is the actual distillation… So the first day was very much a familiarisation with how we approach distillation as a family, and getting him to think about the gin he wanted to produce… Jordan had a very enquiring mind and he asked lots of questions, which was very good.

Day two we started talking to him about what he wanted to do, and he had the idea of making a hopped gin, so quite a lot of tastings went on, looking at hops and beer, trying to get an idea of the flavours that would work, and then beginning to understand the impact different hops would have, because as you start adding hops or any new botanical into a gin you have to make sure it doesn’t upset the balance. So selecting the hops had to be chosen looking at the whole, so after many mini-distillations we came down to Fuggle hops which are English and went well with our juniper prominence and didn’t upset the balance. It was a huge amount of work in one day… Jordan was very enthusiastic about finding a way to make it work.

The third day we started distillation which meant loading up the stills and allow the botanicals to steep, then the fourth and fifth days were actual distillation. When we got samples we were able to start thinking about serves, and designing labels. So the last few days were a mix of distillation and operations, dipping the bottles in the wax… turning it from Jordan’s idea into a gin.

BLUK: Having such intimate knowledge of Hayman’s gin and how it tastes, is there an ingredient or flavour it surprises you that no-one used it last year?

CH: I always admire bartenders because their knowledge of flavour and how you can combine them is much greater than mine… I wouldn’t like to advocate a particular flavour because people need freedom to be creative. It’s a personal thing, it takes a few attempts to get it right and be creative, and that’s half the fun.

BLUK: If you were entering the competition, who would you choose as your hero?

CH: I think one of the most important things is that the hero can be someone in your family, or it can be someone historically. I’m very keen for people to have the freedom to choose and be imaginative. Whoever they choose, as long as they have a personal reason or connection to it. It doesn’t matter who it is, having a personal connection is the important thing. It doesn’t have to be a famous person. It’s a personal celebration of someone with hero status, not necessarily celebrity status.

We asked Jordan Sweeney what he thought of the competition, having won last year and experienced the prize of a distilling apprenticeship and creating his own gin.

BLUK: How was your time at the Hayman’s distillery?

JS: Unbelievable. It says it is a distiller’s apprenticeship, but it is so much more than that. You work a lot with the Hayman’s brand ambassador, so you also learn about that role which gives you a great understanding of the drinks industry works. It’s a masterclass in product development, so you get to work with different departments in the business. From numerous recipe tests and fine tuning to quality control and marketing. They include you in everything so it’s certainly more than just a distillery apprenticeship.

BLUK: What was your favourite part?

JS: Learning how the team at Hayman’s develop a product, and fine tune it from the first try to the final product. You pick a flavour and stretch it, evaluating it until its fine tuned. I think we did 8 or 10 distillations, and 30 different blends.

BLUK: What advice would you give to anyone entering the True Taste competition this year?

JS: Don’t do a formulaic, boring presentation. For example, I based my final drink on hops, which is why I did hopped gin. The two hops we used are called Fuggle and Goldings and they are 150-200 years old. They are both from Kent, and from these two hops every other hop we now know and love are bred. So, I think of them as the Grandfather and Grandmother of hops, and for my presentation I created an alternate universe where they were the Royal family with little hops as faces! It was memorable, and if you don’t do that people won’t remember you or your idea.

It’s important to be yourself and dare I say break conventional ‘cocktail competition etiquette’. Take a few risks with your presentation. Do something different. You only get one shot after all.

Entries for the 2019 True Taste competition are currently open, with a submission deadline of Midnight on April 30th. You can find the entry details and submission form here.

Jordan Sweeney’s signature gin was released for sale last week. You can read about the release here.

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Hayman’s True English Hopped Gin was created in collaboration with 2018 True Taste Competition winner Jordan Sweeney

Hayman’s of London today unveiled their first limited edition ‘Bartender Release’ gin – Hayman’s True English Hopped.

The new liquid was created in collaboration with bartender Jordan Sweeney, winner of Hayman’s True Taste competition in 2018. Sweeney’s prize consisted of a five day distilling apprenticeship under master distiller Christopher Hayman, along with the chance to create his own signature gin, and it is this ‘Bartender Release’ that becomes available today.

Along with Hayman’s signature blend of ten botanicals, Sweeney chose to add fresh grapefruit and both English Fuggle and Goldings hops to his gin. English Fuggle was introduced to the UK at around the same time Christopher Hayman’s great grandfather entered the gin business, making it a tasty and historically apt addition. Bright citrus from the grapefruit, and grassy notes from the hops, combine to create a “wonderfully balanced serve.”

Distiller Sam Pembridge describes the process of making Hayman’s True English Hopped: “Exploring an unusual and complex flavour profile such as the English Fuggle hop, whilst maintaining the Hayman’s True English distillation process was an interesting challenge. Being able to create a gin so unique to the category is really exciting.”

The Hayman’s True Taste competition is running again in 2019, with entries open until April 30th. When asked about the experience of winning the competition and working with the Hayman family, Jordan Sweeney said: “The knowledge you gain during the apprenticeship is the prize. I’ve had the chance to get hands on experience in a working distillery with true professionals. It is incredible that one of the most respected gin companies will be selling my very own gin. I cannot wait to see the reaction to it, especially from fellow bartenders and others I respect in the industry.”

To enter the True Taste competition, and potentially follow in Jordan Sweeney’s footsteps and create your own Bartender Release Gin, click here.

Hayman’s True English Hopped is now available to buy from the Hayman’s Distillers website.

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