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Arun O Gupta has been on both sides of the marketing fence. He’s been both a CIO and the co-Founder of two companies that works with enterprises. He believes there’s plenty B2B marketing companies can do to improve. What do… Read more

The post Arun Gupta on B2B Tech Marketing: Marketers Have to Stop Selling appeared first on B2B Technology Marketing Journal - B2Bento.

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So, as a good marketer, you have left no stones unturned to hire the perfect hands to ensure your business delivers great content for your clients. Your content team’s passion for the English language and their willingness to “give up… Read more

The post Mastering The Art of Brevity: TipsTo Write Subject Lines For A Goldfish appeared first on B2B Technology Marketing Journal - B2Bento.

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Tamal Chakravorty, Director IT &Test at Ericsson Global Services, says B2B tech marketers have to bring back real storytelling.” As B2B technology marketers, many of us spend much of our working lives trying to understand IT decision-makers. What makes them… Read more

The post What’s Wrong With B2B Tech Marketing Today : From the CIO’s Desk appeared first on B2B Technology Marketing Journal - B2Bento.

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Tamal Chakravorty, Director IT &Test at Ericsson Global Services, says B2B tech marketers have to bring back real storytelling.” As B2B technology marketers, many of us spend much of our working lives trying to understand IT decision-makers. What makes them… Read more

The post From the CIO’s Desk Part 1: What’s Wrong With B2B Tech Marketing Today appeared first on B2B Technology Marketing Journal - B2Bento.

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