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Here’s another opportunity to learn a skill, trust me multiple skills is ‘king’. This training focuses on learning how to create publications using Adobe Indesign.

As part of the Mbari Uno Workshop Series aimed at deepening design knowledge and driving innovation, Mbari Uno presents Digital Publishing Essential Training with Laolu Obende. Laolu Obende is a hybrid creative, entrepreneur, art tutor, painter and creative director. He is the founder of Levitate Creative Studio. He thrives on excellence and is driven by the belief that there is always a “better way” of doing anything.

This program will focus on bridging knowledge gap for designers aspiring to take up a career in publishing design. It will be well structured and simplified for enhanced learning.

Would you not join this class? Come learn how to create stunning publications using ADOBE INDESIGN. Enrol and secure your place on the program starting from April 4th- 5th, 2019.

Limited Seats are available.

Tel: +234 802 5946 996

Date: April 4th – 5th, 2019, see flyer for other details.

The post Digital Publishing Essential Training appeared first on A Graphic Design Blog.

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So the Oscar’s was just a few days ago, and honestly I didn’t watch it. This year the ‘buzz’ was just not ‘buzzy’. However some creative graphic designers created their own poster versions of the 2019’s best picture nominees. I’ve see three of the movies, well actually 2 and a half, I haven’t finished watching Roma but I’ve seen A Star is Born and Black Panther, good movies! See more on Shutterstock and get inspired. I’d share here the movies I’ve seen here.

Roma

Poster by JC Moreno

“Set in 1970s Mexico City, Roma follows Cleodegaria “Cleo” Gutiérrez, an indigenous housekeeper working for a middle-class family. I wanted to portray Cleo as a heroine persevering against all odds; and what better artist to depict a hero than Jack (King) Kirby, one of the most influential comic book artists of all time.


I went for a 1970’s Jack Kirby cover and kept the elements in black and white – both like the film and the sketches Kirby would make before illustrating his characters in color. In the poster, Cleo is steadfast despite the impending riot and crashing waves that threaten to overtake her.”

A Star is Born

Poster by Thanh Nguyen

“A Star is Born is a tragic love story between seasoned musician Jackson Maine and Ally, a struggling artist.

My inspiration for this poster came from the iconic collage ‘Just what is it that makes today’s homes so different, so appealing?’ by British artist Richard Hamilton who laid the groundwork for the pop art movement, along with a touch of modern zine culture.”

Black Panther

Poster by Jac Castillo

“Based on a comic book, Black Panther follows T’Challa as he takes the throne of Wakanda after the death of his father.

My poster was inspired by illustrator Daniel Danger whose work is known for its atmospheric lighting, monochromatic palette, and detailed line work. With that style in mind, I chose to depict the cave where the heart-shaped herbs that give the Black Panther his powers grow.”

Also check out the Oscar Pop! 2019 collection to see all of the Shutterstock photos, vectors, and illustrations used to make these posters.

Stock photo from MidoSemsem/Shutterstock

The post 2019’s Best Picture Nominees Poster Designs- From Graphic Designers perspective appeared first on A Graphic Design Blog.

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Graphic design involves so much more than just visual themes and aesthetics. It encompasses nearly everything about the user experience, from discovery to exploration. Artists and professionals often get credit for creating “beautiful” or “stunning” designs, but sadly, those phrases speak only to the visual elements. There’s another layer hidden beneath what you see in a design that influences functionality and navigation.

Where you place the nav menu on a site, for instance, can alter the experience. If it’s difficult to find or understand, visitors are going to have a tough time moving about the site. Like the menu, there are hundreds of nuanced details and components of a design that can cause trouble when mismanaged. It’s up to graphic designers to ensure aesthetics mesh properly with functionality and form.

Why Graphic Design Matters

If a picture is worth a thousand words, then surely an optimized design is worth 10 times that, especially when you consider just how much a poor design can affect a business. The influence is so much more significant than online businesses and e-commerce, too — graphic design is essential in every industry, from manufacturing to health care.

Brand Recognition

One of the first things any business owner will do is come up with a logo, and perhaps even a mission statement to match. Right away, it’s about building a brand and establishing something customers and clients will recognize. The same is true of everything related to a business, from print ads and promotional flyers to online profiles and websites.

The tone and theme of a design should remain consistent across all mediums and platforms. It must also convey what your brand stands for, be it a professional image, or a quirky, more whimsical nature.

Excellent graphic design is what bridges the gap between all the disparate mediums and platforms, and it’s only with a coherent theme that your customers will know your brand as soon as their eyes land on a page — physical or digital.

User Experience and Customer Experience

Ever visit a poorly designed webpage? What about using an ugly mobile app? Poor design equals a negative experience—end of story.

It’s not just about interactive elements, either — it’s about everything the design exudes. Unoptimized images and visual content can mean poor performance and slower loading times. Ugly colors and background styles can make text difficult to read or buttons tough to interact with. Badly placed page elements can obscure important content or visuals. There are a lot of mistakes you can make if you’re not following best practices in graphic design and staying abreast of the most popular trends. But the worst part about a poor design is that it doesn’t just affect your customers — it bogs down everyone who needs to access a portal or application, including employees and partners.

Credibility

If you’re doing the math, it means design can affect employee productivity and performance, revenue, customer experiences, partner relations and much more. That massive amount of influence probably explains why there are over 200,000 graphic designers in the United States alone. They are certainly in demand.

Many people judge a book by its cover, despite being told not to do so. Poor design directly influences the trust and credibility a business has with consumers. If your website is shoddy or amateurish, it will reflect badly on your brand. Imagine how powerful other elements of your business are, too, from online and print ads to public documentation.

Graphic Design Across Industries

To better understand what roles graphic design plays in the modern world, it makes sense to explore how various industries use it.

1. Manufacturing

Sometimes, graphic artists help design products and goods. But it’s more common to see design play a role in packaging, presentation and marketing. Designers will often develop conceptual packaging to protect and ship goods. It might seem inconsequential, but product packaging means a lot these days with online and locally shipped products.

Designers may also be involved in creating additional assets, including concept art, photography and product images, illustrations, documentation and branding.

2. Publishing

Many publications — long-form especially — require the touch of a graphic artist. Common forms include print media like magazines, newspapers, catalogs and compilations. However, digital publishing is another aspect that has picked up steam in recent years.

Either way, graphic artists and professionals can create compelling, user-friendly publications that flaunt their aesthetic appeal.

3. Advertising

Graphic design dominates the marketing and advertising field, as companies rely on artists to create successful content that is both functional and stylish. Marketing designers tend to work closely with company owners or directors, or other marketing professionals. They use their skills to create print ads and media, digital marketing assets and more.

4. Computer Systems Design

A UI, or user interface, is the visual component of various applications and software. It directly influences how users interact with a system, device or platform. It also happens to be the primary focus of computer systems design, and it’s the designer’s job to balance UI form and function.

5. Food and Beverage

You might not think so, but every time you walk into a restaurant — even fast-food joints — you encounter a wide variety of elements graphic artists and designers created. Skilled designers chose the digital signage, murals and wall art, the overall theme and colors and sometimes even the physical layout of the restaurant.

6. Health Care and Medical

Barring a select few hospitals, you can walk into any medical facility and instantly see examples of design and visual style. Minimalistic art and visuals meant to evoke positive emotions are common in health care centers.

Also, the general design of any hospital centers on improving and optimizing patient engagement, particularly in physical spaces. Branding and marketing play a role, but efficiency is the most significant factor, as many hospitals are constructed in a way that streamlines delivery and care.

7. Retail

Retail is one of the most apparent industries making use of graphic design. Almost everyone has encountered some element or form of graphic design in retail, including e-commerce.

The usual suspects include signage, print ads, promotions, digital platforms like websites and mobile apps and even the interior layout or design of a physical store. Skilled graphic designers get involved in nearly every element of business, from designing the company logo or brand themes all the way to the development of a unique interior layout.

8. Conventional Design

Of course, traditional graphic design responsibilities belong on this list too. Environmental or location-based design, for example, plays a huge role in today’s hyper-visual world. It’s about making spaces and places more memorable. It includes elements such as branding and signage, decor or even public navigation.

Essentially, anything that alters the visual experience or layout of a space requires a thorough understanding of graphic design.

Graphic Design Is a Requirement in Today’s World

Whether you’re talking about digital, online experiences or physical experiences that happen in the real world — like something you might encounter in a brick-and-mortar store — graphic design plays a huge role. It is paramount to success in every industry, from manufacturing and aerospace to health care.

Lexie Lu is a UX strategist and web designer. She enjoys covering topics related to UX design, web design, social media and branding. Check out her design blog, Design Roast, or follow her on Twitter @lexieludesigner.

Stock photo from Rawpixel/Shutterstock

Stock photo from Georgejmclittle / Shutterstock

The post Why Graphic Design Is Essential to Every Industry appeared first on A Graphic Design Blog.

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Overhyped Festival Video - Be on Fyre | Shutterstock - YouTube

Yes you read the caption right, on a budget, without the need to hire models, Videographer’s and others involved in making professional videos. The video above was created with a collection of stock videos, no need to hire professional models, a private island and a full camera crew just to produce. I’m such a DIY designer so things like this excite me. All you need is some breathtaking videos to stand out and Shutterstock has got more than 13,000,000 of the best stock video with 4K resolution and HD. Now that’s content for any project!

Here’s a sample video, just imagine the visual you can create with this, just add text, some other elements and voila! Check out Shutterstock for more and thank me later.

Have a great weekend!

Stock video from Railway FX/Shutterstock

Stock photo from Gorodenkoff / Shutterstock

The post Create your own professional videos on a budget appeared first on A Graphic Design Blog.

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Hi designers! Compliments of the season, it’s been quite a while. I’ve been busy with work – designing, crafting and caring for my family (my family grew, I now have another daughter, she’s 4 months old now) so please pardon my absence here :). That aside, I’d like to share this article from Shutterstock (we all know Shutterstock right), it’s about the 2019 colour trends and incidentally the brand colour for my craft business (Crafted by Neneh) is one of the most popular colors and I kinda like the colours. And it’s not just graphic design, it’s also the trend in paper craft, baking and decor. Read more below:


Fastest Growing Colors Shutterstock’s 2019 Color Trends Identifies Fastest Growing Colors in Popularity Around the World

By analyzing pixel data together with image download data, Shutterstock identifies Proton Purple, Plastic Pink and UFO Green as top three colors on the rise globally

NEW YORK, NY November 29, 2018Shutterstock, Inc. (NYSE: SSTK), a leading global technology company offering high-quality assets, tools and services through its creative platform, today launched its 2019 Color Trends report. By matching pixel data with image download data, Shutterstock has identified the top three colors surging in popularity year-over-year in 2018 as well as local favorites from around the world.

The neon trio of turbo-charged colors that have grown most in popularity in 2018 include: -Proton Purple- #8a2be2: this vivid purple represents the palpable positive charge of our daily lives. -UFO Green- #7fff00: a bright green that evokes lush countrysides alongside whirling rows of binary code. It’s both natural and supernatural. -Plastic Pink- #ff1493: a sizzling pink with lots of depth, that captures the electric glow of cities at night.

“Whether it’s conscious or not, the colors we choose to represent any given occasion reflect more than just current trends in fashion or design – they have a larger cultural significance,” said Lou Weiss, CMO of Shutterstock. “If we look to the ideas influencing culture today, technology stands at the forefront. There’s tons of energy driving this movement, so it’s no surprise that the top trending colors pack a real digital punch.”

In addition to the top three fastest-growing colors in popularity globally, the report also highlights the top trending color for 20 countries around the world. From lavender blush in Japan to plum in the U.K., these hues show us local favorites in different regions around the globe. The identified colors capturing our attention in various countries are based on fastest growing year-over-year change in 2018.

To learn more about the top trending colors around the world, click here.

The post 2019 Color Trends: Discover the World’s Most Popular Colors appeared first on A Graphic Design Blog.

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Hi Guys,

A client based in Lagos, is looking for a full time graphic designer, please see details below and if you are interested send your resume in PDF with a link to your online portfolio to mydesignsfouryou [at] gmail.com, the subject of the email should be GRAPHIC DESIGNER/AG11 otherwise your email will not be attended to.

Requirements

  • Managing client/Marketers’ proposals from typesetting through to design, print and production
  •  Working with clients, briefing and advising them with regard to design style, format, print production and timescales
  • Developing concepts, graphics and layouts for product illustrations, company logos, and websites
  • Determining size and arrangement of illustrative material and copy, and font style and size
  • Preparing rough drafts of material based on an agreed brief
  • Reviewing final layouts and suggesting improvements if required
  • Liaising with external printers on a regular basis to ensure deadlines are met and material is printed to the highest quality
  • Liaising with Marketers and Production to determine client’s requirements

 

Qualifications:

  • A degree in graphic design is advantageous although other art and design subjects will be accepted.
  • With at least 5yrs work experience

 

Key skills for Graphic designer

  • Excellent IT skills, especially with corel draw, design and photo-editing software
  • Exceptional creativity and innovation
  • Excellent time management and organizational skills
  •  Accuracy and attention to details
  • Good understanding of the latest trends and their roles within a commercial environment.
  •  Professional approach to time, costs and deadlines

Photo Credit

Female graphic designer working on computer by wavebreakmedia/Shutterstock

The post Graphic Design Job Opening in Lagos appeared first on A Graphic Design Blog.

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Whether it is your first foray into the digital world or not, getting a new website design can be the single best business decision you can make. But if you are still on the fence about this move, let us help enlighten and guide you in making the most informed choice possible.

In this article, we will share the top seven reasons why it makes sense to invest in a new website design. We provide practical reasons and their real-world applications so that you can clearly see how they can be useful for your business. Read on…

To Be Competitive

According to the latest Statista.com research findings, there will be approximately 4.6 billion mobile phone users in the world. With this statistic, internet access penetration is also expected to rise as the year progresses.

As an entrepreneur, there is no better time to stay at the lead of the pack than today. By getting a new website design for your business or personal brand, you are setting yourself apart from your competition. At a time when your competitions have not yet established their online presence, you should begin creating your own.

A new web design will allow you to enter the online for your niche or industry early. Your website will become the go-to site for customer searching for services or products that you offer. And since your competitors do not yet have their online presence established, all the associated customer leads and subsequent sales will be yours to capture. Isn’t that great?

Business Rebranding

Another reason why it is a good move to invest in a new website design is that a new website can be an effective tool in spreading the word about your business rebranding. This is particularly useful for businesses who have not yet seen success with their current list of products and services and wants to reformat their own company.

Business rebranding can be done by simply changing your business goals and objectives. Or, you may still have the more or less the same goals but you just want to present new packaging and branding identity designs for your products.

Getting a new website design to match the reformatted products and services that you are offering will create a sense of coherence between your marketing campaigns. This will be more effective if you also use the same branding elements in all your web properties as well as your print and on-site marketing collaterals.

New Products or Services

Earlier, we talked about business reformatting or rebranding and this mainly happens whether or not new products and services are created. The next reason why it pays to invest in a new website design is entirely different from the previous reason we have just discussed.

If your business or company intends to launch new products or offer an exciting new business, having a new website design to complement the product launch can work wonders for your brand.

For instance, if you are the manufacturer of wooden furniture and you want to launch a new furniture line that is all made from responsibly sourced wood made by local furniture makers, a revamped website design will work wonders to help increase traction to your new furniture line. This same approach can then be applied across different industries as long as you take the necessary steps to make the new website design match what you are selling.

Increase Average Visit Duration

Another more practical reason why it makes sense to get a new website design is its effect on your customer engagement. Customers who visit your website are more likely to stay on the page to read and find out more about your services or products when these pieces of information are presented well.

And when the average visit duration to your site has increased, search engines are more likely inclined to rank your website site. This then brings your website (and, in extension, your business) at the top of the search engine results page and can mean more chances of being visited by more potential customers.

Just by simply getting a  new well-designed website, your business’ earning potential can dramatically increase. What’s more exciting is that you can track and see the increase in average page visit duration in real-time and then compare its effect to your daily or weekly sales.

If you want to see this kind of result for your business with just a simple shift in website design, then what are you waiting for?

Sleeker User Experience

As more people have access to the internet, more people begin to ask for improvements to the websites they visit. People want to access sites at fast speeds without having to wait. And if they are told to wait, they want to be accurately informed of the page’s status.

As the website owner, you can help improve your website visitors’ browsing experiencing by making sure you get a new website design that is optimized for a smooth user experience.

User experience is a buzzword in the online world today because it can be used as an indicator of a site’s relevance and helpfulness. When search engines and even real people find that they can use all the features of your website without too much loading times or if a site uses helpful and creative page loaders, they will be reminded of the enjoyable time they spend on your site.

That is why if you wish to evoke a positive user experience from your brand’s official website, you should better invest in a UX-optimized new website design. Getting this as a non-negotiable feature for your website will definitely help you and your business in the long run as more and more people appreciate the ease to which they can navigate through your website.

Better User Interface

Another reason why it is practical to get a new website design may be due to the fact that a new web design means the customer also gets a new user interface. In most cases, a better user interface will work hand in hand with having a better user experience.

But before you can achieve a problem-free website user experience, you need to make sure that your website only has the best functionalities and physical features. To provide a better user interface, you may have to choose a new website design that revamps your current menu navigation, your site widgets, and even the kind of logo design you use.

All these things may seem easy to change at first glance. But if you want your website to have a more put together look, choose a new website design that follows a theme. You can even go through some design sites like Canva.com and Template.net to get some design inspiration. These sites contain thousands of design elements and pre-made templates that can be incorporated into your website to make have a better-looking user interface.

Optimize SEO and mobile readiness

An important reason on why you should invest in a new website design to get your webpage ready for SEO and for a new mobile format. As we have mentioned earlier, mobile phone use is predicted to reach 4.6 billion users within the next year.

This means that more and more people will have direct access to the internet using their mobile phones. And as an entrepreneur, you need to get yourself and your business ready to meet the needs of this new tech-savvy market.

Getting your website optimized for search engines also means that your site is more likely to show up in search engine results page than ever before. Remember, the money is on the first page of the search results as these are the sites that people will trust more and click on more.

By getting a new SEO and mobile-ready website design, you are making your business more adaptable to the changes in the market. And when you do so, your business is more inclined to reap all the benefits from this transition.

Are You Ready to Get a New Website Design?

Of course, getting a new website design is half the battle when it comes to online marketing and getting the necessary traction for your business online. But still, this is one great step that any business owner and entrepreneur can do without having to spend too much.

If you truly want your online business to succeed, leverage your new website design with an effective email and social media marketing strategy. It may take a little while for you to learn everything you can about these kinds of marketing strategies. But once you get the hang out of it, the steps will fall into place and it will all be very easy to implement.

We hope that the seven reasons we have enumerated in this article have indeed helped convince you into taking that first step. You may just be investing on a new website design but when you look at that decision from a different perspective, you will see it as the start of a new stage in being a more knowledgeable and more competent business owner. So, take that first step now.

Photo Credit

Website Design for Business by Redpixel.Pl/Shutterstock

Online Business by Tashatuvango/Shutterstock

Lisa is a Designer by Profession & Writer By Choice. Her Work has been Seen in Top Blogs like Forbes, Entrepreneur, Huffington, Lifehack.

The post Investing in website design and how it can be useful for your business appeared first on A Graphic Design Blog.

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Are you a design novice or enthusiast? Are you interested in learning the profession of Graphics Design? Are you a beginner or amateur in this profession? Are you are eager to get better at designing professionally?


Wait no further.

Be a part of the 5-day Intensive Training in July.

For more information, please shoot us a mail to business@creohubdesigns.com or call +234 803 3600 272.

The post 5-day Intensive Graphic Design Training appeared first on A Graphic Design Blog.

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