The world's premier travel industry trade association promoting tourism to Africa. The Africa Travel Association (ATA) was established as an international travel industry trade association in 1975. ATA's mission is to promote travel, tourism and transport to and within Africa, and to strengthen intra-Africa partnerships.
Exclusive Fares in Both Premium Business & Economy Class for Tourism Conference Delegates
Fort Lauderdale, FL (February 6, 2019) – South African Airways (SAA), the national flag carrier of South Africa is offering special travel trade fares in both Premium Business and Economy Class to our travel partners and industry colleagues that are planning to attend the International Luxury Travel Market (ILTM) April 7-9, the World Travel Market Africa (WTM) April 10-12, We Are Africa May 13 -16 all held in Cape Town and Africa’s premier travel show, Indaba, hosted by South African Tourism, May 7-9 in Durban. These special fares start from $520.00* (restrictions apply) for Economy Class and $4620.00* (restrictions apply) for Business Class travel round-trip from New York-JFK Airport or Washington, DC- Dulles Airport to Johannesburg, Cape Town or Durban. Special low add-on fares are also available to select
destinations on SAA’s extensive route network throughout Southern and Eastern Africa to give delegates an opportunity to travel around the region to explore and experience the beauty, culture and wildlife of Africa on pre and post conference tours. We invite our valued travel partners to attend one or more of these events to learn more about the exciting destinations and developments in Africa’s tourism industry. “We feel that the best way to sell Africa is to experience the destination first hand. As the largest airline in Southern Africa, we play an important role in the development of tourism in the region,” said Marlene Sanau, vice president, sales - North America for South African Airways. Therefore, as part of that mission, it is important that we offer these special fares to our travel partners and industry colleagues to provide an affordable way to travel to these conferences to learn more about selling Africa and the new business opportunities for further developing tourism to the continent.”
These special fares will allow our travel industry partners to experience the rich culture and heritage, warm hospitality and all the natural wonders of the continent and use this knowledge to sell an African vacation of a lifetime to their clients. For reservations and complete details on these exclusive tourism conference fares, attending delegates should download the application form by visiting http://bit.ly/SAA2019INDABAFares and call SAA Reservations at 1-866-359-7227.
About South African Airways South African Airways (SAA), South Africa’s national flag carrier and the continent’s most awarded airline, serves over 75 destinations worldwide in partnership with SA Express, Airlink and its low cost carrier Mango. In North America, SAA operates daily nonstop flights from New York-JFK and direct flights from Washington D.C.-IAD (via Accra, Ghana and Dakar, Senegal) to Johannesburg. SAA has partnerships with United Airlines, Air Canada, JetBlue Airways, Hawaiian Airlines and American Airlines which offer convenient connections from more than 100 cities in the U.S. and Canada to SAA’s flights. SAA is a Star Alliance member and the recipient of the Skytrax 4-Star rating for 16 consecutive years.
Media Contact Todd Neuman Telephone: +1 (954) 769-5001 Email: firstname.lastname@example.org
*Restrictions: Fares are per person and include all government and carrier- imposed taxes and fees. Applicable to selected SAA destinations (flight # range 001-999) for round-trip or open jaw travel only. SAA must be used on the transatlantic sectors to qualify for the domestic/ regional add-on fares within Africa. Travel must originate from JFK or IAD only, between April 5 and May 15, 2019, and return travel completed no later than May 31, 2019. A minimum stay of three days is required and must include at least one of the conference dates. Tickets must be purchased within five days of the reservations being made or 14 days prior to departure, whichever comes first. Cancellations before departure will be assessed a $300.00 service charge and after departure the ticket is non-refundable. Date changes fee: $150+ any applicable fare difference. Child and other discounts do not apply to these fares. Seats are limited at these fares, but other lower fares may also be available. Baggage and optional service fees may apply. Fares available for travel agents with a valid IATAN identification card and other conference delegates with valid registration for ILTM, We Are Africa, WTM and/or Indaba.
The tourism sector’s direct contribution to the African economy in 2017 reached $72.8 billion and is expected to reach $90.6 billion by the end of 2018, according to Egyptian Tourism Minister Rania al-Mashat.
Mashat’s remarks came during the “Think Tourism…Destination Africa” seminar held on Monday during the Africa 2018 Forum, which is organized by the Ministry of Investment and International Cooperation in cooperation with the COMESA Regional Investment Agency in its third edition under the patronage of Egyptian President Abdel Fattah al-Sisi.\
The tourism sector’s direct contribution to job creation reached 9.3 million jobs in 2017 and is expected to reach 9.6 million jobs by the end of 2018, Mashat said.
Ethiopian Airlines has announced that it is collaborating with the European Union to establish an international business school under the Airline’s Aviation Academy which will be delivering an MBA programme.
“We are very pleased to sign this letter of intent with the European Union Delegation to Ethiopia to establish an international business school under our Aviation Academy, which will be delivering a worldclass MBA program. Once established, the school will be a significant addition to the leadership courses we are delivering at our Aviation Academy, an ICAO designated Regional Training Center of Excellence.
SAA recognized as “Best Airline in Africa” & “Best Business Class to Africa”
Fort Lauderdale, FL (December 4, 2018) – South African Airways (SAA), a Skytrax 4-Star rated airline for 16 consecutive years, has been honored by Business Traveler magazine’s readers as “Best Business Class to Africa” and “Best Airline in Africa” in the magazine’s annual survey. This year marks the 10th consecutive year that SAA has been selected as “Best Airline in Africa” and the 9th consecutive year as “Best Business Class to Africa” by the publication’s readers. Business Traveler is one of the leading publications for the frequent global business travelers.
“We recognize that Business Traveler magazine’s readers are sophisticated jetsetters who expect only the finest products and services when they fly, so we are honored that they’ve named us best in the Africa for the past decade,” said Todd Neuman executive vice president for South African Airways in North America. “This is also tremendous tribute the employees of SAA that provide world-class service to these important travelers and a validation of our efforts to continually enhance and improve our service offering to the African continent.”
The readers’ selection of SAA as Africa’s best is a reflection of the consistently high-quality service that retains the airline’s long-standing position as the preferred carrier for business travel to the continent.
“For business travelers, the quality of their trips are measured from end-to-end,” said Dan Booth, editorial director of Business Traveler. “South African Airways stands out in their service both to and within Africa thanks to their long history and cultural connections with the continent. Our readers recognize SAA for consistently providing the best air travel experience in this important and growing area of the world.”
As the leading carrier from the U.S. to South Africa, South African Airways offers the most flights with nonstop service from New York–JFK Airport to Johannesburg, and daily nonstop service from Washington, DC-Dulles to Dakar, Senegal, or Accra, Ghana, with continued service to Johannesburg. From its hub in Johannesburg, SAA together with its regional partners SA Express, Airlink and Mango, offers easy and convenient connections to more than 75 destinations throughout Africa. SAA’s awarding – winning Premium Business Class offers 180 fully lie-flat seating with duvet and full-size pillows, gourmet cuisine designed by renowned South African celebrity chefs, a wine cellar featuring some of South Africa’s finest vintages and extensive programming of on-demand audio and visual entertainment.
For further information on South African Airways product and services, please visit www.flysaa.com, call SAA Reservations at 1-(800) 722-9675 or contact your professional travel consultant.
About South African Airways South African Airways (SSAA)),, South Africa’s national flag carrier and the continent’s most awarded airline,, serves over 75 destinations worldwide in partnership with SA Express,, Airlink and its low cost carrier Mango.. In North America,, SAA operates daily nonstop flights from New York - JFK and direct flights from Washington D..CC.. - IAD (vvia Accra,, Ghana and Dakar,, Senegal)) to Johannesburg.. SAA has partnerships with United Airlines,, Air Canada , JetBlue Airways,, Hawaiian Airlines and American Airlines,, which offer conve nient connections from more than 100 cities in the U..SS.. and Canada to SAA’s flights.. SAA is a Star Alliance member and the recipient of the Skytrax 4 - Star rating for 16 consecutive years..
- The New Facility to Become Primary Training Location for Academy Prospects -
DAKAR, Nov. 26, 2018 – The National Basketball Association (NBA) today announced the opening of a new elite basketball training center in Saly, Senegal. The new facility, which features two indoor basketball courts, a multidimensional activity center, a weight room, conference rooms as well as dormitories and educational facilities, will be the primary training location for NBA Academy Africa prospects from across the continent.
The new basketball facility features an eco-friendly structure that utilizes safe, durable and repurposed shipping containers as well as large-span steel trusses and fabric roofing.
Today’s opening ceremony was attended by Senegalese Minister of Sport, Matar Ba; Mayor of Saly, Ousmane Gueye; NBA Deputy Commissioner, Mark Tatum; NBA Vice President and Managing Director for Africa, Amadou Gallo Fall; FIBA Africa President, Hamane Niang; Diambars President, Saer Seck, and former NBA and WNBA players, Astou Ndiaye (Senegal), Cheikh Samb (Senegal), Shareef-Abdur Rahim (U.S.), DeSagana Diop (Senegal) and Olumide Oyedeji (Nigeria).
The second NBA Academy Africa Women’s camp, which brought together 24 female prospects ages 17 and under from nine African countries, was held at the new facility from Oct. 25-28. 1996 Olympic Gold Medalist and Women’s Basketball Hall of Fame member Jennifer Azzi and former college coach Blair Hardiek – the global technical directors for women’s programming across the league’s seven academies – oversaw the camp.
“We are thrilled to open this world class new venue in Saly for NBA Academy Africa prospects,” said Fall. “This facility will provide aspiring players from across the continent with state-of-the-art courts and training equipment, under the tutelage of our NBA coaches, and our world class academic staff. This facility, and the enabling environment around it, will help uphold our commitment to a holistic approach to player development and providing our elite African student athletes with the tools to succeed on and off the court.”
The NBA Academy Africa is operated in partnership with the SEED Project (Sports for Education and Economic Development), a non-profit organization that uses basketball as a platform to engage youth in academic, athletic and leadership programs. NBA Academies, which employ a holistic, 360-degree approach to player development with focuses on education, leadership, health and wellness, character development and life skills, include educational development for top male and female prospects from outside the U.S. and mark a signature elite player development initiative for the NBA. The initiative exposes elite prospects to NBA-level coaching and facilities, while providing a global framework for them to maximize their success. As part of the program, the prospects compete against top competition throughout the year and have an opportunity to be selected for travel teams that play in international tournaments and exhibition games.
Since October 2016, NBA Academies have been launched in Canberra, Australia; Jinan, Urumqi and Zhuji, China; Delhi National Capital Region (NCR), India; Mexico City, Mexico; and Saly, Senegal.
Since The NBA Academy Africa opened in May 2017, 24 elite male prospects ages 14-20 have received scholarships and training after scouting programs conducted with local federations across the continent. The NBA Academy Africa has participated in international tournaments and exhibition games in Australia, Europe and the United States. The first NBA Academy Africa Women’s camp was held in May in Dakar. Three NBA Academy Africa graduates have gone on to commit to NCAA Division 1 schools.
The NBA Academy Africa builds on the NBA’s existing basketball and youth development initiatives in Africa, including Jr. NBA programs for boys and girls ages 16 and under in Angola, Cameroon, Congo, Kenya, Morocco, Mozambique, Nigeria, Ivory Coast, Rwanda, Tanzania, Uganda, Senegal and South Africa. Basketball Without Borders, the NBA and FIBA’s global basketball development and community outreach program, has been held in Africa 16 times, with 10 former BWB Africa campers drafted into the NBA.
About the NBA The NBA is a global sports and media business built around four professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, the NBA G League and the NBA 2K League. The NBA has established a major international presence with games and programming in 215 countries and territories in 50 languages, and merchandise for sale in more than 100,000 stores in 100 countries on six continents. NBA rosters at the start of the 2018-19 season featured 108 international players from 42 countries and territories. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 1.5 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.
About SEED Project The SEED (Sport for Education and Economic Development) Project is an international non-governmental organization that uses sport, specifically basketball, as a mechanism to identify, cultivate and educate leaders. SEED works to maximize student potential in educational activities, while emphasizing leadership and social responsibility. SEED is based in Senegal and serves 2,000 youth per year, ages 6 to 19, with boarding and after school athletic, academic and leadership programs in accordance with the principles of education, life skills & responsible citizenship.
Fair Trade Tourism has signed a significant partnership agreement with Travelife, Europe’s biggest sustainability certification scheme for tour operators. The agreement sees the two organisations combine forces to offer sustainability training and certification for tour operators throughout southern Africa and will enable tour operators to become part of the globe’s biggest network of sustainability accredited tour operators.
The Travelife system for tour operators is managed by ECEAT (the European Centre for Eco and Agro Tourism), a not-for-profit organisation based in the Netherlands, which offers sustainability training and certification to help tour operators implement positive change in their businesses and supply chains. The partnership agreement will see Fair Trade Tourism become the exclusive implementing partner for Travelife in southern Africa, with all FTT Approved tour operators offered free Travelife membership until 2020.
In terms of the agreement, Fair Trade Tourism and Travelife will offer southern African tour operators sustainability training around all aspects of their businesses, from office operations, to product development, working with suppliers, educating clients and promoting sustainable destinations. FTT Approved Tour Operators will be given free Travelife membership and have the opportunity to progress to Travelife Partner, which demonstrates progress along the sustainability path, or Travelife Certified, which demonstrates global best-practice in sustainability. They will also be incorporated into the Travelife online platform, which is accessed by major global outbound operators interested in promoting sustainability in their supply chains.
FTT MD Jane Edge said the Travelife agreement represented a major move forward for FTT in achieving global impact. “According to a recent survey we conducted, 72% of FTT Approved tour operators are seeing a growing demand for responsible tourism. We needed to take FTT to the next level and Travelife was a natural partner to engage with. Travelife offers superb sustainability training and a certification scheme that is recognised by the Global Sustainable Tourism Council. We are privileged to be partnering with them to implement this in southern Africa.”
ECEAT MD Naut Kusters said partnering with FTT, as Africa’s leading responsible tourism organisation, would enable Travelife to gain significant traction on the continent. “Together with the Green Tour programme that we are currently implementing in Kenya, we see the FTT partnership as an opportunity to help Africa’s businesses significantly enhance their sustainability practices and to increase the number of sustainable travellers to the continent.”
East meets Africa in a thrilling fashion and cultural fusion at African Fashion International (AFI) Joburg Fashion Week 2018. This #AfroAsia themed event runs from 4 to 6 October 2018 at Melrose Arch, before closing with two spectacular final shows at iconic Johannesburg landmarks on 7 October.
AFI Joburg Fashion Week 2018 will showcase the best of African fashion with a sprinkle of Asian flavour. Slated to show alongside fashion design stars from across our continent, including Nigeria’s Deola Sagoe and Clan, are ranges from renowned South African designers such as David Tlale, Laduma and Gavin Rajah who will create a glorious fashion melting-pot with Asian designers from Japan, Cambodia and China. To enhance designers’ exposure on international fashion platforms and industries, AFI has forged a partnership with Tokyo Fashion Week. Through this, a designer showing at AFI Joburg Fashion Week 2018 will receive an opportunity and potentially career-changing prize. One selected designer will be assisted to show at the next Tokyo Fashion Week in Japan.
“We believe this is the best way to give our local talent opportunities to spread their wings, and showcase internationally the incredible skills and exciting creativity that drives African fashion,” says Dr Moloi-Motsepe. South Africa was recently named Africa’s most innovative country and Japan takes the lead in Asia, particularly in technology terms, Dr Moloi-Motsepe notes. Africa and Asia are both celebrated for promoting local authenticity while achieving covetable global style. This could lead to inspiring fashion and business partnerships.
“AFI Joburg Fashion Week 2018 is a platform for our best and most adventurous designers to showcase their work. It is also an opportunity to collaborate, and to exchange ideas and knowledge with their peers, intersecting Africa with Asia,” Dr Moloi-Motsepe adds. “We are particularly excited at the prospect of different takes on street style, for example. This is one of the hottest fashion trends globally and African fashionistas love to bring their own flair into how they wear their brands and celebrate Africa’s design heritage, especially its fabrics. We are sure this will offer an inspiring new ingredient that will bring a fresh edge to African fashion, and can prompt a thrilling Afro-Asian fashion fusion.”
During AFI Joburg Fashion Week some of the top designers in our line-up will be leading the industry-oriented AFI Masterclass, aimed at capacity building, skills and knowledge transfer as well as enabling the development of commercially sustainable African luxury fashion. Fashion Week attendees will have an opportunity to shop the ramp at the Designer Boutique and be the first to own the latest designer collections. “For more than a decade AFI has facilitated exposure for African design talents on world-class platforms, assisting them to attract and conquer local markets and receive international exposure by focusing on the business of fashion,” says founder and CEO Dr Precious Moloi-Motsepe. To catch all the developments and the build up towards Joburg Fashion Week, follow our social media platforms and our website https://africanfashioninternational.com
ABOUT AFRICAN FASHION INTERNATIONAL (AFI) In just over a decade, AFRICAN FASHION INTERNATIONAL (AFI) has built a thriving fashion marketing, retail and development platform that celebrates the creativity and craftsmanship of our continent, shining a light on African luxury fashion aesthetics, in all their originality, heritage and style. AFI owns, produces and plays host to Africa’s premier luxury fashion week in Joburg and Cape Town which are AFI Joburg Fashion Week and AFI Cape Town FashionWeek. Within its development strategy, AFI's Fastrack™ initiative identifies and invests in the best of the continent's young designers, by providing them with direct access to: mentorships, media exposure and business acumen, through yearlong programmes that prepare them for navigating the fashion landscape. The programme, to date, has assisted in developing the careers of 75 new talents. AFI Privé is AFI’s contemporary fashion and clothing brand rooted in Africa. It is affordable luxury that focuses on fit, finish and quality. For all media enquiries and more information about AFI Joburg Fashion Week please contact; Roshnee Pillay Marketing Manager email@example.com Mobile: 082 654 1531 Telephone: +27 011 324 1500
Fort Lauderdale, FL (July 18, 2018) – South African Airways (SAA), the leading airline from the U.S. to South Africa with the most daily flights, was honored with the “Best Airline Staff in Africa” award at the 2018 World Airline Awards hosted by world renowned aviation experts SkytraxTM. The award presented at a special ceremony held at the Farnborough International Airshow attributed South African Airways’ success to the efforts of all the ground and inflight staff in excelling to achieve high product quality and standards across all categories.
SkytraxTM is known worldwide as the leading, independent research authority on airline quality and service. The awards are based on a consumer satisfaction survey conducted each year by SkytraxTM, giving travelers an opportunity to rate their experiences in the air and on the ground with over 200 airlines worldwide and ultimately serve as a global benchmark of airline excellence.
“We are thrilled to, once again, be the proud recipient of the Best Airline Staff in Africa award from Skytrax” said Todd Neuman, executive vice president - North America for South African Airways. “This award is a reflection of the hard work and dedication of SAA employees globally as we showcase the very best in African hospitality. We will continue to strive to provide our customers with sterling service in our effort to maintain our standing as Africa’s most awarded airline.”
SAA’slow cost carrier, Mango Airlines also secured the top spot for the “Best Low-Cost Carrier in Africa” for the third time at this year’s prestigious awards. SAA was also noted for “Best Business Class Lounge in Africa”, “Best Cabin Crew in Africa”, and “Best Airline Cabin Cleanliness in Africa”.
Earlier this year, SkytraxTM, also awarded SAA with the 4-Star rating for the 16th year consecutive year, following detailed service audits of SAA Premium Business and Economy Class product and service across all customer-facing categories.
For reservations and information, customers should visit www.flysaa.com or contact South African Airways at 1-(800) 722-9675.
About South African Airways South African Airways (SAA), South Africa’s national flag carrier and the continent’s most awarded airline, serves over 75 destinations worldwide in partnership with SA Express, Airlink and its low cost carrier Mango. In North America, SAA operates daily nonstop flights from New York-JFK and direct flights from Washington D.C.-IAD (via Accra, Ghana and Dakar, Senegal) to Johannesburg. SAA has partnerships with United Airlines, Air Canada JetBlue Airways, American Airlines and Hawaiian Airlines, which offer convenient connections from more than 100 cities in the U.S. and Canada to SAA’s flights. SAA is a Star Alliance member and the recipient of the Skytrax 4-star rating for 16 consecutive years.
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Media Contact Todd Neuman Telephone: +1 (954) 769-5001 Email: firstname.lastname@example.org
Accra, 23 June 2018 – The Ghana Tourism Authority (GTA) has signed a Memorandum of Understanding (MoU) with Evolvin’ Women, a talent sourcing platform for women in hospitality based in the United Arab Emirates.
Evolvin’ Women is a social enterprise that connects hospitality businesses to women from developing countries who lack access to quality hospitality training and employment opportunities due to personal, political or cultural circumstances. Women join the Evolvin’ Women Pop Up Academy and, together with educational partners, prepare to secure international entry-level employment with a view of returning to a job in their home country where they become a contributor to their family, community and national economic growth.
The Pop Up Academy is a 15 month programme that includes three months of interviews, face-to-face and online training, and 12 months’ work experience in the United Arab Emirates. Participants will be able to learn and apply skills through on job training and will return to a job in Ghana at the end of the programme.
Assia Riccio, Founder of Evolvin' Women, said: “This memorandum is a testament of the commitment GTA has to advance women in tourism and hospitality. It is an important step forward because we now have a voice in Ghana to further promote equality of opportunity and achieve our common goals through joint effort and the United Nations Sustainable Development Goals (SDGs) #4, #5 and #8 at a higher level.”
The MoU was signed following the Women in Tourism Ghana Summit on June 21st, organised by GTA, The Ministry of Tourism, Art and Culture, and Africa Tourism Partners. The Summit brought together over 400 delegates from both the private and public sector to address challenges woman face in the industry and opportunities for development. The MoU is the first tangible action put in place as a result of the discussions that emerged during the Summit.
Akwasi Agyeman, CEO of Ghana Tourism Authority, said: “Capacity building and training in Ghana's hospitality Industry is critical. We therefore see this programme targeting women as an important step in providing a learning and training platform for our women. We are excited with this partnership.”
As well as advocating for the advancement of women in the hospitality industry in Ghana, both organisations will collaborate on capacity building and training by bringing Evolvin’ Women to the Ghana market.