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NORTH RANDALL, Ohio - The main structure of the new Amazon fulfillment center in North Randall is just about complete and it is ENORMOUS. Clayco Construction company has been working on this project since August 2017. 

Aerial Photo of the NEW Amazon Fulfillment Center in North Randall, Ohio

Below are some photos shot earlier in the planning stages of the project. 

Before the entire Randall Park Mall was Demolished. Taken in July 2017

As the project was getting started. Photo taken in October 2017

Aerial Photo of Randall Park Mall in the 1970's.

This new operation is bringing 2,000 new full-time jobs to the former Randall Park Mall location. 

Amazon currently employs more than 4,500 full-time hourly associates at its two existing Ohio fulfillment centers in Etna and Obetz.

Amazon employees at the more than 855,000-square-foot fulfillment center will pick, pack and ship smaller customer items such as electronics, toys and books.

“Words cannot begin to express what Amazon’s commitment to the development of its fulfillment center means for the Village of North Randall,” Mayor David Smith said. “This is a generational project that not only redefines the future of our community but the future of more than 2,000 Cuyahoga County residents who will be employed at the facility.”

Read full article by: Darcie Loreno of Fox 8: Amazon planning new fulfillment center in North Randall, bringing 2,000 full-time jobs

A 10-story hotel built by mall developer DeBartolo Corp. in North Randall in 1973 on a site next to the former Randall Park Mall has been acquired by an affiliate of Industrial Commerce Properties Corp. of Solon and Industrial Realty Group of California as part of the massive Amazon warehouse project.

Through S.L. North Randall Site One LLC, developers Chris Semarjian and Stuart Lichter, respectively, closed on the purchase of the property at 4600 Northfield Road from the Village of North Randall on Friday, Oct. 6, according to Cuyahoga County land records available online Monday morning, Oct. 9.

Semarjian said in a phone interview the pair plan to raze the hotel and sell sites on the five-acre parcel to food-related and other retailers that might be attracted by the $177 million fulfillment center that the Seattle-based e-commerce firm is having built next door.

The center is expected to employ 2,000 people when it opens, perhaps as early as the second half of next year.

Asked why the redevelopers of former corporate headquarters and industrial plants were willing to undertake such a task, Semarjian said, "Amazon will be a very large neighbor that wanted to see the hotel go away. This made them more comfortable with the site."

Read the full strory about this hotel by Stan Bullard: North Randall hotel sold for Amazon-linked redevelopment

Watch the video below to see our perspective of the Randall Mark Mall demolition. 

Randall Park Mall Demolition | Aerial Footage | Cleveland, Ohio - YouTube
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For most photographers, it is really difficult to get your work noticed because the internet is such a noisy place. There is one platform that will allow your work to stand out and get noticed (for now.) That is Google Maps. This site is intended as a review site for most area business that allows users to rate it from 1 to 5 stars, but it also allows for crowdsourced photos. Most photos on this site are not taken by professional photographers, but rather by amateurs. This format makes for a LOT of unflattering food photos with bad lighting or exterior shots that are just plain poor quality.  

Google Maps has over 1 Billion users and is consistently in the Top 10 most popular apps in the  App Store and Google Play store. Google Maps has even developed a program for their contributors to receive rewards for the contributions. This program is called Local Guides

 

 

1. Bring Value to your clients/attract new clients - So you have just been hired by one of your first clients. A new hospital in your market needs photos of their brand new building and location for their newsletter. You complete the mission, deliver the work, and receive your payment for the job. You may also want to share your work with your own audience via Facebook, Twitter, Instagram, etc. Don't forget about Google Maps! You can add your photos to your new customers listing for them. They will appreciate the added value that your service offers and the extra effort you took to complete the task. You will get the views from all of the people who need directions to the new hospital. All of the other community businesses will contact you and request your services for their new building. All of the architects, landscapers, parking lot pavers, roofers, and construction companies will also be calling you to buy a license to use the photo in their marketing efforts. This exact instance happened over 25 times at Aerial Agents. 

 

2. Improve the quality of the listing for everyone - Let's face it, the street view perspective was cool at first. But now the quality of the camera is so poor that it doesn't do the listing much justice. In some cases, you will get an up close and personal view of a dumpster for a hospital! With the help of drones, you can be the "Street View of the Sky". 

Or even a cover photo of nothing at all...

3. Feature your work at high profile locations - THIS! is very valuable. Here is why...Let's say an older luxury hotel calls a few roofing companies for a quote to repair the roof. The estimator takes down the address and punches it in to google to see how far away it is. The roofing company also wants a view of the condition of the roof via a satellite view. They happen to see your photo as the cover of this hotel's Google Maps listing, an awesome aerial shot that shows the roof perfectly. They WILL call you once their work is complete to get a finished photo of their work. I have earned over 13 roofing clients just from this scenario alone. Sometimes you might just luck out and get the cover photo for Menlo Park, California, the Home of Facebook.

4. Historical Documentation - This ideal is slept on way too much by so many. Historical Documentation is very important to future generations. If you can accurately capture the way a certain property looks today, it will be very valuable 10, 20, 50, 100 years down the road. Think long term for your work.  

5. Notoriety, Rewards, Credibility  - Although Google offers rewards and praise for contributing to their site, the real value is in the credability that you will earn amongst your prospects. You will notice that after a while, you will start to get calls, emails, and DM's from area businesses or marketing managers that need your services. You set your own price. Because after all, you are the only one in your market that is doing this. Think BIG. 

6. Learn the area/Improve your Geography - Once you start learning your entire market from a vertical perspective, you are going to learn your way around a lot better.  You might stumble upon some pretty great photo ops too! ;-)

 

7. Improve your photography - Once you know that your image is going to be seen over 100,000 times, you tend to focus on creating the best work you can. Pretend like your idol is going to see your work and shout you out on Instagram to praise you. 

 

8. Improve Brand Awareness - The better the photo, the better the awareness. Once you add a great photo to a place, the business owner will praise you publicly! I've had world renowned chefs shout me out on their Instagram for providing such an awesome photograph that I wasn't even asked to shoot. It was a pleasant surprise. All of the sudden, Aerial Agents were the cool kids on the block. 

9. Gain more Experience on the Controls - If you want to be the best at what you do, you have to act like it. I mean you have to want it badly. This includes adopting the Black Mamba mentality. First to arrive, last to leave. Fly, Shoot, Edit, Repeat. Become the best version of yourself through lots of hard work. 

10. Build your Portfolio - Even if you shoot places that didn't hire you to shoot for them. Places like landmarks, parks, churches, hospitals, city hall, etc. You will notice that the quality of your portfolio will improve over time. Eventually, you might start to grace the cover of a magazine and other publications.  

Photo by: Aerial Agents

 

BONUS!!

11. Free Advertising - What if your photography could be the cover image to every location in your market?!? What if you (or your work) could be everywhere? You would definitely set yourself apart from the rest of the crowd. This method has garnered Aerial Agents many new clients. Because of this, we have saved money in advertising, and now the time we've invested into this does the rest of the work for us. 

Thanks for reading! Feel free to share this article with someone you think will find it valuable. Tweet at us with your thoughts @aerialagents

Written by: Thomas Wasinski 

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So many updates to the newly renovated Johnson Controls Hall of Fame Village, a world-class and state-of-the-art $700 million development of the Pro Football Hall of Fame’s campus being spearhead by the Hall of Fame and Industrial Realty Group. Johnson Controls Hall of Fame Village is a project that aligns with Hall of Fame’s Mission, Values and Vision and its standing as “The Most Inspiring Place on Earth!” for all those who will play the Game, played the Game and love the Game. The foundation for a wide-ranging array of programming will be the Hall’s five core values – commitment, integrity, courage, respect and excellence – that can be learned from the Game.

The Tom Benson Hall of Fame Stadium

The venue will be a spectacular sports and entertainment complex that will include a permanent stage built into the stands.

AEP Ohio, a unit of American Electric Power and AEP Ohio Transmission Company Inc., installed custom transmission structures designed to resemble football field goal posts as part of a $7 million project to improve reliability for customers and strengthen the power grid in the Canton, Ohio, area.

National Youth Football & Sports Complex

Eight state-of-the-art turf fields that will be multi-purposed, lighted and equipped with the latest technology and video capabilities. The sports complex will include full world-class amenities, a football sized concourse area and a championship field with 3,000 seats. Three fields opened in 2016, will grow to five in 2017 and the complex will be completed in spring of 2018.

ECONOMIC IMPACT

An independent economic feasibility study was completed in May 2015 that indicates Johnson Controls Hall of Fame Village will have a dramatic impact on the region and state for decades. During its peak year, the project will create more than 13,000 new jobs; and over a 25-year period, Johnson Controls Hall of Fame Village will generate $15.3 billion in cumulative net new total economic output within Stark County, home of Johnson Controls Hall of Fame Village.

Watch the drone video below to see the entire Hall of Fame village from all angles. 
The All NEW Tom Benson Hall of Fame Stadium • Canton, Ohio • 4K Drone Video - YouTube
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In our industry – drone photography & video media production – we enjoy being part of futuristic technologies. So when the Cleveland International Film Festival (CIFF 41) asked us to be a part of the Perspectives exhibit, we were excited to join in on all of the displays of emerging technologies utilized in storytelling. Stepping into Tower City's M2-level Perspectives exhibit is like walking into a futuristic movie. It has Virtual Reality, Interactive Media, and Hologram technology. Setting the stage, or in essence “framing”  this high-tech storytelling exhibition, are two giant 40' screens, that feature Aerial Agents' footage of Cleveland, from our drones' perspectives. Tom Wasinski, Founder/CEO of Aerial Agents, said that he is “honored to have my content shared in such an interactive way.” In the center of the room is a podium where you can select which footage you want to see on those giant screens: there's a sweep of many areas of Cleveland, and there are images around Terminal Tower. This controller also gives you options to watch other videos... including one about Microsoft's HoloLens.

At the RazorEdge booth, you can put on the Microsoft HoloLens augmented reality headset that has live 3D holograms in 3D sound; these are programmed to respond to voice or motion gestures.

After strapping on the headset, I went through a training session that taught me how to convey commands to the computer. Inside the hologram, I selected a ballerina and placed her in the “holo-air” around me; once placed, the ballerina began doing beautiful pirouettes. As I walked all around her, I got close enough to her to see her muscles flex as she spun around in circles. I saw her from the front, side, and back, as I moved around in the space. It was quite an experience getting to walk around “inside” an image!

“How does a film festival transform burying your face in a computer screen, at the mall, into [a] deeply social and empathetic experience?” Ross Bochnek, a volunteer at HoloLens, asked rhetorically. He went on to say, “The Perspectives exhibition is full of interactive multimedia stations, immersive narratives, New Media experiences and demonstrations. As a volunteer, I have witnessed for hours, how, despite the very solitary experience of people filling their senses with often nothing but the screens and headphones strapped exclusively to their own heads, the Perspectives exhibition creates an intimate, while permissive, space for feeling and sharing a wide range of emotions.”

Sarah Kurland, a volunteer at the Perspectives Virtual Reality/Interactive Media area, concurred: “This is a [place] to interact with film in a different way... [and] we have such a range of films, so some people walk away feeling really touched and moved by some documentary they saw; and then there's the horror films and [viewers] sometimes scream; we've had some people who can't hold it in... they're really expressive.”

The Interactive Media area has desktop computers where you can click a mouse and immediately begin interacting with a story. There are 8 different projects to choose from. In some, you tell the story where to go next; in others, you select what the character should do next; some even ask you to answer a question about what you're watching, and then you get to see how your beliefs and feelings match up with others who've watched the same story. Thus, the viewer becomes part of the experience. 

 

Before moving on to the Virtual Reality section of the exhibit, you glance toward the giant screens to catch dramatic aerial video shot by drones flying over Cleveland. As you walk by, you see amazing birds-eye views of Terminal Tower, Public Square, the Cuyahoga River, and more. We even take you on a quick flight right through the “C” in the giant “Cleveland” script sign.

“Patrick Shepherd, the Associate Director of the Film Festival, thought that [the drone footage] would be a great complement to the... new creative storytelling [exhibit]; he thought [these images] would be a great fit, and I agreed.” stated Tom Wasinski. The spectacular aerial views surrounding you really do frame, and set the stage for this futuristic space with innovative collaboration of storytelling and tech.

As you enter the Virtual Reality section of Perspectives, you see many people sitting in “eggs.” These are seats that surround you and allow you to spin all the way around as you look up, and down, and all around your VR film. The people in the eggs, with the help of a volunteer, strap on the HTC Vive wearable headsets, and experience fully immersive, virtual reality films. In all but one, the viewer is seated. One story has the viewer stand up to watch, which presents a very different virtual experience.

Colleen Reid, Volunteer at Clevr Community's booth that features, “Out of Exile: Daniel's Story,” the “standing” VR film, said, “This is Virtual Reality, so you have a headset and ear phones that get you totally immersed in the [film's] world... [you get] 360 degree viewpoints to the story. The special thing about “Daniel's Story”, is that you can walk around in it, so you can approach the [characters] that are talking... and when [a viewer comes] out of the VR experience...they feel like they experienced [it] themselves, as well. Not just something that they watched on a screen, it was something that they were inside of, and next to, and around... you don't remember it like you were watching a movie, you remember it like it happened to you.”

Two viewers, Brad and Christie, talked about their experience. “I loved the technology – it was very cool to experience the technology and feel like you're somewhere else,” Christie said. “I'm excited to see a few more [films].”

Seated in the eggs, viewers watch any one of a dozen short films done in VR. They select one, and a volunteer guides them to an egg, for their very own immersive experience. Volunteer Sara Kurland said, “This is my first year doing anything like this and I've thoroughly enjoyed every moment. It's really fun to watch people come in and they have no idea what to expect. You give them a taste with a couple of [film] descriptions – it's not something you can understand until you do it. It's fun to see that experience unfold, and watch the jaws drop as you're taking the headset off of them.”

Next to “Daniel's Story,” is the Games Done Legit booth featuring the Oscar-nominated VR film, “Pearl.” In this short, the viewer is actually sitting in the car in the story. From this vantage point, you can look forward through the windshield, or back at “your” daughter in the backseat, or you can watch the scenery slide past your passenger side window, just as you do when you ride in a car. 

Chris Hatala, owner of Games Done Legit said, “We use video games and virtual reality for corporate team building, special events, and education, and at Perspectives last year, [it] was the first time that I realized Virtual Reality's capacity for empathy... its ability to convey empathy for social causes, or just to get you more invested in the story, [it does so] in a way that no other medium can.”

Cory Boyle, an attendee who owns Deep Field VR, said, “I just tried out 'Pearl,' on [the] HTC Vive [headset]... you can look all around you; you have stereoscopic 3D so you can see things pop out at you; you're driving down the road in a car so you get the sense of adventure... [The film is] very charming, [it's] about life, and growing up... I can see why people are drawn to [it]; it's a powerful experience. The technology is so cool... Experiences like 'Pearl' do a great job of selling what VR can do... allowing people to experience a story in an empathetic way. More so than just watching something on a flat screen; you're surrounded by the story, you can reach out and touch it, you can look around, you are the camera so you can choose where to look... you can direct your own film in a way. It's really a powerful experience when you have good storytelling mixed with that technology.”

Chris Hatala added, “'Pearl ' is the first Oscar-nominated film done in Virtual Reality; so it's a huge showcase for the technology. VR is just a tool, the content is what matters... having this piece of content that shows people the impact it can have as an art form, is really a privilege for us to be able to showcase [this] for the festival.”

 

You can catch Perspectives now through Sunday, April 9th in Tower City, downtown Cleveland. In Tower City Center, go to Level M2 (near the top of the Grand Staircase), from 11am to 7pm on Friday and Saturday, and 11am to 5pm on Sunday. Perspectives is Free and open to the public; you don't need a CIFF film ticket to enter; curated interactive media & virtual reality is available on a first-come, first-served basis. No one under the age of 13 will be admitted. There is also a Perspectives Panel which will be held in the Chat Room just across from the Perspectives exhibit. This will be a panel discussion about this new world of interactive media and virtual reality, featuring artists, creators, and industry professionals, on Friday, April 7, at 5:50pm.

 

You'll want to see this exhibit, if you can... and not just because of our giant, 40' aerial images...

Colleen Reid concluded that this is “definitely something to not miss – we all are familiar with the experience of watching something on a screen...here, you are with the movie – you've gone into the film. That's something that is an experience you can't get anywhere else. You can't say, 'Well, I'll just see that at home,' you have to come here to experience this.” And, Ross Bochnek, astutely added, “Although the esoteric appeal of Perspectives has been opportunities for the public to experience emerging technologies, the ability to get behind the content-creators eyes and walk a mile in their shoes, all within a simultaneously intimate and interpersonal installation space, suggest Perspectives' higher contributions to Cleveland and this truly world-class media and culture festival.”

 

We hope that you'll get to experience Perspectives... and check out how immersive storytelling continues to evolve.

About Aerial Agents

Aerial Agents is a Cleveland, Ohio-based, FAA Approved, commercial drone aerial photography & videography media production company. In the birthplace of aviation, Aerial Agents is established as the foremost experienced, professional, and licensed expert in UAS (unmanned aerial systems) or "drone" piloting. Drone aerial imagery has multiple applications in a wide variety of areas including sales, marketing, education, entertainment, real estate, travel, hospitality, building, development, architecture, information, instruction, insurance, news, TV/Film and even court cases.

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“Drones for Good.”“What does that mean?” asked Tom Wasinski, Founder/CEO of Aerial Agents, when he opened up his presentation at the NEO STREAM Educators Day Conference. Northeast Ohio teachers and educators gathered to learn about topics having to do with science, technology, and more. These forward-thinking individuals were interested in emerging trends - trends that might spark the imaginations of our youth - their students. Trends that could create future positions and work opportunities, including some that have yet to be conceived! NEO STREAM Conference 2017,  March 16-18

Hosted by Congresswoman Marcia L. Fudge, in collaboration with Cuyahoga Community College (Tri-C), the Northeast Ohio Science, Technology, Recreation, Engineering, Arts, and Mathematics Conference (NEO STREAM) consisted of three information-filled days with the following goal:  to increase awareness, education, and utilization of STREAM fields in Ohio.

Aerial Agents was a part of DAY ONE: Educators Day, which was a day where “teachers and administrators participate in dynamic professional development workshops, and hands-on STREAM activities, led by the nation’s foremost corporations, federal agencies, and educational organizations in STREAM.”

As a workshop leader, Aerial Agents, a pioneer and leader in drone photography/video services, provided attendees with an introduction to the many benefits of drone usage. Our program presented numerous examples of current areas where drones are already employed. We gave the educators resources for further instruction, and information they could use to introduce their students to the idea of working with drones. With the idea of positioning our region "as a leader in STREAM by increasing awareness to these fields," this inaugural program served to expose STREAM subjects to students, while building partnerships "to expand opportunity in Northeast Ohio," wrote Congresswoman Fudge.

This conference was the perfect opportunity for teachers and other participants throughout our region to explore emerging technologies and other new ideas, that they can now present to members of our future workforce. Alex Johnson, President of Cuyahoga Community College, stated that this conference will help “to develop the next generation of scholars for careers as scientists, mathematicians, recording arts engineering technicians, computer scientists, welders, and nurses.”

DRONES FOR GOOD

Aerial Agents was extremely pleased to be invited to present, "Drones for Good," to help our educators understand what the future may hold for drone usage. Our program included a brief overview of some basics – (a) a definition of what drones are (an aircraft without an onboard human pilot, controlled either autonomously or by remote control); (b) what grades they come in (Toy, Hobby and Professional); and (c) some key terms for drones (Unmanned Aerial Vehicle or UAV, Unmanned Aircraft System or UAS and others). We brought in a few examples (Quadcopter, Hexacopter and more); and introduced some fundamental flying terms. A detailed glossary was distributed, and Tom told the Aerial Agents story, how we got started, where we've worked, and some of the projects we've flown over.

DRONES - Multiple Applications

The list of applications is long; drones can be used so much "good," including thermal imaging, search & rescue, disaster recovery/emergency services, surveying, mapping, planning, architecture, insurance purposes, engineering, security, media & communications, agriculture, aquaculture, business, commerce, marketing, bidding for jobs, environmental management, entertainment, and much, much more.

DRONES – Multiple Industries

Aerial Agents has worked in ALL of these industries and more:  Real Estate, Commercial Property, Architecture, Development, Home Building, Construction, Demolition, Scrap/Recycling, Golf, Hospitality, Live Events, Sports, Cities/Towns/Government, Farms, Legal/Insurance, DOT, News, TV/Film, Transportation (Bridges, Tunnels, Roadways, Railways)... the list goes on and on!

DRONES – Following the Rules - About FAA Regulations

We also shared with the educators some of the FAA Regulations commercial drone pilots must abide by. First, pilots must have passed their FAA exam and earned their part 107 approval for flying commercially. Each pilot must strictly adhere to many rules, including: (a) Line of Sight (craft must be in line of sight by pilot or crew); (b) must fly below 400'; (c) must fly in Class G airspace; (d) must fly during daylight; (e) speed must be below 100 mph; (f) UAV must yield right of way to aircraft; (g) drone can not be flown over people; and (h) drone may not be flown from a moving vehicle.

There are special waivers that you can apply for to get approval to fly in conditions described above under certain circumstances; for example, you can apply for a waiver to fly at night, as long as you indicate on your application that you'll provide proper notification, that you'll add a beacon to the drone for maximum visibility, and that you'll take other measures to mitigate risk. Most waiver requests are granted, provided the plan is well thought out and covers all bases.

We finished the "classroom" segment of our program by showing some of our images and video productions, and then... we were ready to fly!

Let's FLY a Drone!

The highlight of our workshop was going outside for a drone flying demonstration.

In addition to our fleet, the library provided Hobby-grade drones that our participants could try out.

“Let's face it, these things are cool.” Tom Wasinski stated.

Watching lift off was cool!

We brought out the white, DJI Quadcopter for our demonstration, and Tom talked about proper flying technique, control, and how to maneuver in varying conditions, including weather.

It was a bit of a cold, windy day, and Tom was able to show his expertise in handling the drone in these challenging conditions. The results... the perspective of our group from the drone was impressive:

 

Each participant was then invited to try flying one of the hobby drones. The hobby drones did not have cameras and were lightweight and small. Even so, they were a challenge to fly for our first-time pilot-participants. A couple of participants gave it a go and were able to get them off the ground and in flight.

One landed in some snow and there it stayed, and had to be retrieved by foot.

Knowing some important basics will help anyone when they're exploring drone usage. Battery life, maximum allowable height, maximum airspeed, and having a firm grip on the current weather conditions, are key points to know before you attempt flight.

QUESTIONS

Back inside, we prepared for our second session with more educators. When we opened up our session for questions we got some thoughtful inquiries, including...

 

Who is the current leading manufacturer of drones?

DJI, headquartered in China, has about a 70% share of the market for commercial and consumer drones. Their Phantom drones are currently the most popular drones in the world. Tom sees a big opportunity for others to join the playing field.

 

Which are some of the drones that Aerial Agents flies?

We fly a few, one of which, the DJI Phantom Quadcopter – has 4 propellers and can fly for 30 minutes with a fully charged battery; this UAV can fly up to 4 miles away (although the FAA requires that the drone must remain within line of site of the operator, so it's not advisable to utilize the 4 mile distance feature.) Cost is approximately $1000. At NEO STREAM, we also showcased our Hexacopter. This multi-rotor drone is much larger; it has 6 rotors and if you lose a single motor, you can still maintain enough control to land it. This drone has a flight time of up to 15 minutes, the flight range is 6 miles, and the approximate cost is $6000.

 

Tell us about other types of drones.

The Octocopter, which has 8 propellers, can fly for about 8 minutes, and is used primarily for the film industry because it can lift up to 30 lbs. (heavier film-grade cameras.) Its approximate cost is $9000. Another type of craft is the Fixed Wing – most have a pilot on board, but some are designed to be remotely or computer-controlled. They have 100 minutes of flight time and can fly up to 13,000 feet. The cost for those is approximately $3000.

 

How does one get FAA Certification, and what are the costs associated with getting a license?

The current cost for certification is $150, and classes are offered at 3rd party learning centers. The exam covers safety, regulations, battery life, weather, airspace and requirements, operations, and other items. If you fail the exam, you are permitted to retake the test within 2 weeks.

 

Are there drone repair companies, or does the manufacturer do repairs, and is there a warranty?

At this point, you'd have to contact the manufacturer for drone parts and mostly try to fix it yourself. Tom speculated that the drone repair industry was in its infancy stage... and mentioned that some drones come with a warranty.

 

Do they have drone insurance similar to automobile insurance?

"Not yet." Tom replied.

 

 DRONES in Our Future... Drones for Good

We see more and more uses for drones, and a future with increased quantities of drones in our skies. Many of our students, as members of tomorrow's workforce, may utilize drones in their jobs.

As one teacher put it, "We're teaching them skills for jobs that aren't even there yet."

"Yes!" exclaimed another educator, "We can teach them skills for any type of job that might come along in the 21st Century!"

 

So true.

About Aerial Agents

Aerial Agents is a Cleveland, Ohio-based, FAA Approved, commercial drone aerial photography & videography media production company. In the birthplace of aviation, Aerial Agents is established as the foremost experienced, professional, and licensed expert in UAS (unmanned aerial systems) or "drone" piloting. Drone aerial imagery has multiple applications in a wide variety of areas including sales, marketing, education, entertainment, real estate, travel, hospitality, building, development, architecture, information, instruction, insurance, news, TV/Film and even court cases.

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“Sharing & Winning” Using Aerial Photography and Video

I was on a photo shoot recently at an area school. Our team shot photos and video of a recently finished building which was designed by an impressive architectural firm and completed by an established construction company. We were hired to capture exterior and interior images of some of the more unique features that comprise what has become a state-of-the-art, top-to-bottom, all-new, high school in both design and concept.

The designers were tasked with creating not just a functional school with classrooms and offices, but a progressive center for today's youth to become tomorrow's experts in a wide range of areas. This new school building comes complete with an impressive performing arts center, a restaurant, and career tech labs where students can learn everything from CAD (computer-aided design and drafting software) to welding, to automotive technology.

From a photography standpoint, the building itself was exciting to shoot. The many lines, decorative waves, and unique features made for some impressive footage.

Shooting the gym, the media center, the courtyards, the student dining room, and other areas really showcased the design; and because we had the drone, we were privy to views not otherwise enjoyed by the students, faculty, staff, and the surrounding community – until, of course, we edited and shared the footage with them.

These “birds-eye” views are what the design firm and the construction company paid us to capture. Spending money on aerial images is actually a smart investment – from both a marketing perspective and a budgeting standpoint. Not sure it's in your budget? Try a marketing co-operation. 

Marketing Co-Operations – Smart Marketing

Marketing co-operations allow companies to share in the cost of innovative promotional methods which may be otherwise outside of their budget. In this case, the architectural firm that designed the building will be able to use this collection of images in all of its marketing, on its website, in social media, etc. It will also be able to present these impressive shots to prospective clients. Although the interior and exterior images captured are beautiful representations of the firm's talent, the aerial images truly showcase the capabilities and creativity of this firm's designers.

Likewise, the construction company will be able to use the aerial images for its own marketing, to showcase its capabilities in producing a state-of-the-art structure to spec. The images could help to position it “on top of” the competition when under consideration for future projects.

Working together and sharing in the fees when hiring drones means these marketing co-operations allow the users (in this case the architectural firm and the construction company) to not only stretch their marketing dollars, but to also specify the use of the images and negotiate the appropriate licensing for them.

You could postpone investing in the rights to use the images until after they've been produced and you've had a chance to see them... but you'll pay more – at least 25% more, and there may be limitations placed on how you can use them. This is because once the images have been produced, you are now looking to purchase commercial rights, or permission to use the images in a certain way for a specific period of time; and the price and use available to you may vary greatly, depending on the original agreement made between the drone company and the business that contracted it.

How Can I Form a Marketing Co-Operation?

Well, let's use the example described above. What else was involved in the creation of this school and its grounds? Which businesses could have shared in the cost of the drone and benefited from these aerial images?

The images could also be used by the landscapers to sell their services; by the company that created the parking lot; by the lighting company that provided the spotlights around the building and parking areas; by the HVAC company, or the roofing company... you see where I'm going – the list goes on and on.

The point is, going over the top (pun intended) presents some creative and great cost-sharing opportunities for marketing co-operations. A company can go from asking, “Can we afford a drone?” – to saying, “Aerial images will be a big part of our marketing strategy, but only a small part of our marketing budget.”

And getting the maximum from your marketing budget is always a good thing.

We thought we'd wrap up this article with some of the impressive images that we captured on our shoot:

The building is made up of three structures that sit on a 30-acre site – there are enclosed walkways that protect the students from the elements as they travel to their destinations.

Courtyards feature walkways and benches for study or socializing.

One building houses the cafeteria, gym and media center; the center building is used for academics; and the third building holds career, technical and performing arts areas.

A number of the school's facilities - such as the restaurant, a community college, a sports hall of fame, the performing arts center, the gym, and a community learning center - are open to the public.

Schools and other new developments are just a few of the areas where aerial photography enhances marketing. Ready to include your own aerial images? Drones can heighten your marketing message, help you to better convey your story, and set you apart from your competition. By thinking “top down,” and perhaps creating your own marketing co-operation, you won't have to break your budget to include them.

 

About the author

Barbara Barclay is the marketing strategist at Aerial Agents, a Cleveland, Ohio-based FAA Approved, commercial drone aerial photography & videography media production company. In the birthplace of aviation, Aerial Agents is established as the foremost experienced, professional and licensed expert in UAS (unmanned aerial systems) or "drone" piloting. Drone aerial imagery has multiple applications in a wide variety of areas including sales, marketing, education, entertainment, real estate, travel, hospitality, information, instruction, insurance, news and even court cases.

 

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A Look at the DJI Mavic Pro

If you've looked up in the sky lately, or watched a video online, chances are, you've seen some amazing “birds-eye views” from above. These beautiful images are captured by drones – otherwise known as UAV's – unmanned aerial vehicles.

Drones are remotely-controlled cameras that fly and capture still or video images. There are 3 classes of drones: toy, hobby and pro. Today, we're going to examine a pro-class UAV that is so economical and so convenient to carry, that our “hobbyists” are going to be tempted to pick up this powerful, practically fits-in-your-pocket drone.

Lets Have a Look at Who Makes this Power-House:

DJI, located in Shenzhen , the “Silicon Valley” of China, was founded in 2006, and has since become a leader in the drone industry. With the release of this “cross-over” drone – the Mavic Pro – DJI has kicked its offerings up a notch. The Mavic Pro can be considered a “cross-over” drone because even though it is classified as a “professional” piece of equipment, its size, price, weight, and convenience factor gives it mass appeal, and we wouldn't be surprised to see hobbyists picking this one up, too.

The DJI Mavic has all of the professional qualities of larger drones: image stabilization, sensors that give you obstacle avoidance, subject tracking, and autonomous landing. It shoots 4K video at 30 fps (frames per second), and 1080p High Definition (HD) at 96 fps. It uses a 12-megapixel camera with support for Adobe DNG RAW.

And it's about the size of your small water bottle.

Here Are Some Unique Features of this Drone:

 

  • It can fly for about 27 minutes – a distinct advantage over larger, heavier drones that have far shorter flight times

  • It can stream live video up to 4.3 miles away

  • It can fly at up to 40 mph

  • You can fly it with your smartphone

And:

  • It has vision positioning paired with GPS (a visual navigation system)

  • You can fly it outdoors as well as indoors

  • It has precision hovering

  • It uses “Flight Autonomy” technology to sense obstacles up to 49 ft. away

DJI's CEO/Founder, Frank Wang, said, "DJI has spent a decade making it easier for anyone to fly, and by rethinking everything about how a drone looks, we have created an entirely new type of aerial platform for anyone to explore their creativity. Mavic Pro is a technological triumph filled with features that once again show how DJI leads the industry."

So How Small Is It?

Pros and hobbyists alike are interested in this new “pocket” drone. How can it be so small and still get the results of a larger professional drone? The 4 arms and propellers holding the rotors fold in over the streamlined body, so while you can't quite get it in your jeans pocket, you can carry it in your backpack, purse or tote bag quite easily. It's designed to be ultra-portable and quick to launch.

It can be operated by either a long-range remote controller or by your smartphone at a shorter range. Smartphone users also get the advantage of being able to be set up and airborne in under a minute.

OK, We Get It, It's Small... But How About Performance?

The Mavic Pro is remarkably steady, even without the controller in your hand. Set up is easy: arms out, power up, calibrate, and it's ready to fly. The dual display controller allows your smartphone to act as a monitor. And, when the images it captures are reviewed, it's nothing short of remarkable – the color, the clarity, and the steadiness of the footage are all what you'd expect from professional technology.

DJI calls it the “most intelligent drone ever.” It offers features like an updated “ActiveTrack,” which gives you the ability to follow a moving subject; “Gesture Mode,” which allows you to have the drone locate you, center you in the frame, and snap a photo with a specific motion; “Tripod Mode,” which gives you precise, slow control over where the drone flies; “TapFly,” which is great for beginner pilots who may have difficulty with the joysticks of the controller – it allows you to just tap where you want the drone to go and it will fly smoothly in that direction; and “Terrain Follow,” which allows you to keep the drone at the same height off the ground, great for flying in uneven terrain; the Mavic Pro also has two sets of sensors where one acts as a backup so that system will always be reliable.

And it's easy to share what you capture, too... You can live stream to Facebook Live, Periscope and YouTube by using the DJI GO app, and editing your footage is done using DJI GO Editor.

What Do The Pros Have To Say?

The reports from the pros thus far have been favorable. Most users are impressed with the size, price, quality and portability of the Mavic Pro. When asked what his take was, Tom Wasinski, owner of Aerial Agents, said, "I like the 4-mile range and the convenience of the Mavic Pro; I can see this being in every film-makers' toolbox. This drone will have a great impact on our industry."

What is the Price, and When is It Available?

The Mavic Pro is $999 including the remote controller. You can purchase it without the remote for $749. Additional batteries are $89 each, and DJI is also offering a Mavic Pro package – two extra batteries, extra propellers, a charging hub, adapter, car charger, and shoulder bag – for $1,299.

This drone began shipping October 15th and is being sold at the DJI flagship stores in Shenzhen, Seoul and Hong Kong. It will be available in Apple Stores in early November.

Are you thinking you might be interested in getting a DJI Mavic Pro, too? You can check it out by clicking here.

We're looking forward to flying our own “pocket drone,” the DJI Mavic Pro, very soon – see you in the skies.

About the author

Barbara Barclay is the marketing arm of Aerial Agents, a Cleveland, Ohio-based FAA Approved, commercial drone aerial photography & videography media production company. In the birthplace of aviation, Aerial Agents is established as the foremost experienced, professional and licensed expert in UAS (unmanned aerial systems) or "drone" piloting. Drone aerial imagery has multiple applications in a wide variety of areas including sales, marketing, entertainment, travel, real estate, hospitality, construction, development, instruction, information, insurance, news, and even court cases.

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Whether you're listing commercial or residential real estate, or even just listing vacant lots, you're going to be at a disadvantage if you're not including aerial photography in your marketing of the property.

At a recent real estate convention in Cleveland, OH, OAR (held by the Ohio Association of Realtors®), the excitement around an aerial photography booth was palpable. The question asked most frequently by real estate agents was, “How does this work?”

How Does Aerial Photography Work for Real Estate?

Well, if you've grown up around technology, you know that it's really a rather simple process – as long as you go with a pro. Basically, you consult with the aerial photographer on what you would like captured, give the address, and select your package. Don't get us wrong – capturing the images from the sky is not simple, but the process for the real estate agent should be. A reputable professional will be able to provide you with a reasonably priced package, so shop around; be comfortable with whom you choose, so that you'll be happy with the shots you get and the overall experience.

If you have a few reservations, be assured that the drone and the pilot are unobtrusive; they'll do the shoot on site, parking their vehicle away from the listing home, never in the driveway; the mobile command center (the drone-flying equipment) is confined to the listing property, and the images take just a short amount of time to capture. The pilot will consult with you in advance, making sure that your property will be shot in the best light, at the angle you want, capturing just the perspective that you have in mind. And... don't worry if you're not sure how best to capture the location; your aerial photography pro will be able to give you guidance on that during your consultation.

What Can I Expect to Pay for Aerial Images of My Listing?

Most aerial photography companies will have several options for you. You can expect packages in the Midwest to start as low as $125 for standard quality photographs. Expect to pay a bit more on the East and West coasts. As your needs increase (higher quality photographs, special shooting situations, extra quantities of photographs, etc.), your cost will increase incrementally. Video packages can start as low as $225, and both packages should include branded and unbranded versions of your photography.

What Type of “Finished Product” do I Get from an Aerial Photographer?

Your final format will be digital, so in addition to using it for print, you'll also be able to use it for email, web posting and social media. A branded video image will include an agent's contact information (email, phone) and head shot, as well as the broker's name and company logo. A professional real estate aerial photography company should include unbranded versions as part of the package they offer (typically 10 images in a standard package), so you'll have those for use in your MLS listings. For non-MLS use, you may also add branding to your still images – most providers can offer you this option, as well. 

What Price Range Property Is Best Suited for Aerial Photography?

You may think that aerial photography should be reserved for multi-million dollar properties. Actually, the price of the property is rarely the determining factor for when it is best to employ a drone for aerial images of your listing. Think about the specifics of the real estate you're trying to show. Aerial images are perfect for vacant land. They're great to show water-front properties. Properties with sprawl, those that extend into wooded areas, or those that abut water, are great ones to capture from the sky. If the property has unusual lines, special back yards, built-in pools, or multi-level decks – unique features like these may be best captured from above, as well.

What about Licenses or Permits? Do I have to Worry about That?

The short answer is no. As long as you go with a professional aerial photography company, they'll most likely have either their Section 333 Federal Aviation Administration (FAA) authorization for the commercial use of drones, or they'll have their part 107 Unmanned Aircraft Rule authorization. The Section 333 is still good (it's a 2-year authorization), and it will be replaced by the part 107 in the coming years. With either authorization, FAA requirements – the operational limitations, pilot certification and responsibilities, as well as aircraft requirements – must be followed strictly. The professional aerial photography company you select should willingly share with you exactly what authorizations it has been granted. Don't be shy about asking for it.

Your aerial photography pro can give you good ideas and guidance on how best to photograph your listing. All this can be covered in your consult prior to the shoot. There are many qualified, licensed, professional aerial photography companies for you to discover. Speak with one today to learn how this emerging trend can put you on top with your customers.

About the author

Barbara Barclay is the marketing arm of Aerial Agents, a Cleveland, Ohio-based FAA Approved, commercial drone aerial photography & videography media production company. In the birthplace of aviation, Aerial Agents is established as the foremost experienced, professional and licensed expert in UAS (unmanned aerial systems) or "drone" piloting. Drone aerial imagery has multiple applications in a wide variety of areas including sales, marketing, real estate, education, travel, entertainment, hospitality, information, instruction, insurance, news, court cases and more.

 

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You've seen them around – these strange, small, flying apparatuses – and you know what they are... “drones” to us lay people, UAS (unmanned aerial systems) to the pros. And maybe you've thought to yourself, “Cool, I'd like an aerial photo of ____.” So how do you go about hiring a drone photography company, and what do you need to look out for before you do?

To ensure a safe flight, we've put together the top 3 things to avoid when hiring a drone photography company:

#1. Hiring an Unlicensed Company

Be sure that the company you're considering to hire to capture your aerial images has its Federal Aviation Administration (FAA) authorization in place; recently the granting of the FAA Section 333 authorization for the commercial use of drones has been replaced with the part 107 Unmanned Aircraft Rule. The Section 333 is still good (it's a 2 year authorization) but soon it will be completely replaced by the part 107. With either authorization, FAA requirements must be followed strictly – there are operational limitations, pilot certification and responsibilities, as well as aircraft requirements. Just one example is flight height: experienced professionals understand the risk of irresponsible operation and would not fly a drone higher than the FAA recommended maximum height. You want to make sure that the company you're using practices safe flying and has all of its credentials in place. A professional, reputable aerial imaging company will willingly share with you exactly what authorizations it has been granted. If you don't see this information, ask for it.  

#2. Not Researching the Drone Photography Company

Make sure you do your homework when seeking aerial imagining companies. Look at their previous work and check out whom they've worked with; learn what you can about them – who they are and what their reputation is. Look them up on Google, Facebook, and read their reviews, not just the testimonials on their website; many sites such as Yelp, for example, may have reviews of the company you're considering. Get references. Your research phase is as important as your subsequent collaboration with the company – you want to trust your creativity to experienced professionals, not the cheapest guy with a drone!

… which brings us to perhaps the most important thing to avoid ...

#3 Not Hiring An Experience Professional

Drone photography might be a hobby for some; however, your best bet will be to go with the most experienced professional your research yields. Whether you are making a marketing investment in your business with aerial images, or looking to capture a birds-eye view for your event, hire a company that utilizes only trained and experienced UAS pilots who follow strict safety and regulatory guidelines. A bonus: hiring experienced professionals should get you the most current technology, too. Have them tell you what equipment they fly, what they use to capture the images, when the equipment was released, and how long they've used it. Technology is ever-changing, and you'll want your “partner” in your creative process to have the very best at your disposal – from drones, to cameras, to editing software. Experienced professionals will also have any necessary permissions or permits for what you want to capture. They'll give you realistic expectations as to when you'll receive your final product. Finally, and perhaps most importantly, the best ones will listen to your ideas, collaborate with you, and offer guidance to bring your ideas to life. Whether you're capturing images of real estate, construction, events, or special locations, how it's captured and then how it's edited is crucial to your outcome – an experienced professional will keep you covered on all fronts.

In the ever-changing technological world we live in today, the use of innovative UAS photography and video aerial perspectives has become invaluable for the marketing of real estate, golf courses, live events, hospitality services, construction projects, and more; it's also now a trending technique in pop culture.

 

Have some fun with your ideas and explore the possibilities with aerial images. And, by following these things to avoid, you'll come out on top!

About the author

Barbara Barclay is the marketing arm of Aerial Agents, a Cleveland, Ohio-based FAA Approved, commercial drone aerial photography & videography media production company. In the birthplace of aviation, Aerial Agents is established as the foremost experienced, professional and licensed expert in UAS (unmanned aerial systems) or "drone" piloting. Drone aerial imagery has multiple applications in a wide variety of areas including sales, marketing, education, entertainment, real estate, travel, hospitality, information, instruction, insurance, news and even court cases.

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"It's gonna probably be one of the biggest — no, I'm sorry — it's going to be the biggest party that Cleveland has ever seen." -LeBron James

Opening of the 2016 Cavs Championship Parade

YOU SHOULD HAVE BEEN THERE! 

Cavs Parade celebrations

Lake Erie Monsters are the Calder Cup Champions! 

This girl wanted to get down. 

People just trying to get the best view of the Cavs Parade

Cavs Cheerleaders representing

MGK performring CLE til I die riding down E.9th Street in Cleveland

Machine Gun Kelly getting wild at the Cavs Parade.

Jim Brown riding in the Cavs Championship Parade

Ty Lue finding time to relax after the brutal NBA Finals schedule. 

Absolute bedlam at the Cavs Championship Parade

JR Smith still with no shirt on...

Kyrie and the crew strolling down E.9th Street, Cleveland

Kyrie Irving feeling the Love from the fans as he strolls down E.9th. 

Everyone is just trying capture history of this Cavs Championship parade

Epic celebration for Cavs fans. The Parade brought everyone together

Richard Jefferson probably with Snapchat open

Iman Shumpert showing out for Cavs fans on e.9th St. during the Championship Parade

Kevin Love at the Cavs Championship Parade 

Matthew Dellavedova showing love to the fans. 

E.9th St in Downtown Cleveland Jam Packed

E.9th St in Downtown Cleveland Jam Packed

E.9th St in Downtown Cleveland Jam Packed

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