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You probably know that feeling of accomplishment right after setting up an email campaign–that moment when you’re ready to hit “send.” You’ve crafted the perfect subject line to maximize your open rate, identified a compelling call to action, and segmented your list for maximum engagement. But when should you actually send it? Pinpointing the best […]
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“It’s no one department’s responsibility to own the relationships. It’s everyone’s.” Your customer relationship management system (CRM system) holds everything you need to know about your customers. It’s the central hub that your teams turn to for all of their customer information needs. Your CRM will be updated with information from different departments. A bunch […]
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This post was contributed by Rachel Klaver, an ActiveCampaign Certified Consultant. If you want to… Build a community of people who know you Get referrals Build an effective email list… You are going to have to give some stuff away for free. Giving free information builds trust in you and helps people to make the […]
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CRM pipeline report. Profitability report. Sales cycle report. Sales performance report. Sales forecast report. Sales conversion report. Goal progress report. A CRM report goes by many names, and there are a variety of report types you can use for your business. Just one thing… Do you know how to make a CRM report? By the […]
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This post was contributed by Luke Tilsley, an ActiveCampaign Certified Consultant. Writing an email can seem like an easy task but often you can find yourself getting stuck on even the most basic of things. This guide to writing the ultimate email will explain exactly what any good email should contain as a minimum. Obviously, […]
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Listen to Dawn Manske’s appearance on the ActiveCampaign podcast. “If there is any way I can help girls like this by selling pants, I will sell pants.” At a seminar in St. Louis, Dawn Manske watched a video of an undercover reporter in Cambodia. The reporter asked traffickers for the youngest girls they could find. […]
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Do any of these sound familiar? : Your info is in too many places – business cards? Excel? Google Sheets? PEN AND PAPER?! – and it takes forever to find what you need Your business is growing fast, but you can’t hire someone just to organize things You don’t have a clear sales process, so […]
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How do you know you’re ready for CRM? When you feel like this: You’re growing so fast that your brain has run out of storage room. You can’t be expected to keep an entire business downloaded to your brain and still be able to run it all smoothly. To keep your customers, you need help. […]
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Personalization. It is well understood that personalization matters. But what people currently accept as personalized sales & marketing isn’t all that personal. We are changing that and by doing so changing the fundamentals of marketing automation. Marketing automation still treats people as groups, rather than individuals. You can use customer data to group people together […]
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If you’re ready for customer relationship management software (CRM), picking one can seem overwhelming. After all, you have hundreds to choose from. You won’t find a one-size-fits-all solution. Different CRMs meet different business needs. Your business has unique obstacles, goals, and needs. You need a CRM that fits. To give you a head start, we’re […]

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