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Public relations, by it’s most basic and simplistic definition, is using media contacts and exposure to make a person or business famous. It’s an important facet of any marketing strategy, and is, unfortunately, also one of the least practiced and understood. So, what is public relations? Well, it’s basically an effort to influence the public […]
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Brands have evolved to become both the identity of the product that you wish to sell and the essence of what your customers want to buy. A brand is not simply a product offering; in fact, it signifies quality, service, and reliability. A solid brand has a story to tell of its own, one that […]
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When you are asked “what is a business strategy,” you should know that it is a plan, decision, choice, or even a guide which is used to benefit a company. This benefit is commonly measured in terms of success, profits, popularity, and/or growth. However, business strategies are tricky to formulate and execute well. In order […]
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Like a personal trainer who assesses your willingness to make changes physically by identifying your core strength, a business coach helps you find your strengths and weaknesses and pinpoints your gaps and fear zones. The purpose of this is to propel you to move forward and break free of the things holding you back and […]
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It is the dream of most entrepreneurs to hear that their business has become the “next big thing” in the eyes of its customers. For most business owners, this is the single driving force behind everything that they do. All of the long work weeks, sleepless nights, stress-filled days, and agonizing decision-making are to make […]
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