We’ve been travelling around spreading the word about Social Media for business and now we’re headed back to Bundaberg for our latest FREE workshop. Join us on Wednesday 27th June from 12-1: 30 pm at The Generator Bundaberg for The Digital Marketing Update with Wide Reach Social Media. Here’s some of what we’ll cover:
Digital and social trends (what’s working and what’s not)
The rise of Instagram and social networks other than Facebook, if it’s relevant to your business and your industry and how to take advantage of it
Advanced Facebook advertising including website re-marketing and custom audiences
How to tailor your strategy so it’s relevant to your industry and target market
Integrating your email, website and social altogether
How to track ROI (return on investment)
Tools and strategies to maximise results, spend and effort – including what to do yourself, what to get your staff to do (and how), and what to outsource
KPIs – what to measure and what numbers you should be getting
There are limited slots so register here if you’d like to join us in Bundaberg.
If you’re looking for something a little sooner, you can also check out and sign up for any of these upcoming events:
So… in the aftermath of the Cambridge Analytica fiasco, there was some fear surrounding the future of Facebook. Would users ever trust them again? Could the platform’s reputation actually recover? Turns out the answer is a resounding YES!
As of April 28, Facebook generated $11.97 billion for the first quarter of 2018. That’s almost 50% higher than the same period last year. Some of this can be attributed to mobile advertising revenue.
Interestingly enough, despite calls for boycotts and even the well-meaning #deleteFacebook movement, there has still been growth in the user base. Either the public is more forgiving than they appear or Facebook still offers too many benefits to make leaving make sense for most of us.
While the users may have gone on with their lives, regulators could still impact Facebook over the next few years. The kind of political interference that (allegedly) took place on their watch won’t be forgotten by government agencies worldwide any time soon either. You can get some more details in this article.
You may have heard the acronym GDPR lately in relation to your social media. If you’re still not quite sure what it’s about, no worries. We’re here to explain the most important parts so you’ll know how it can affect you and your business (or if it will at all):
⦁ GDPR stands for General Data Protection Regulation.
⦁ It’s a set of rules that covers all personal data collected from European citizens no matter where in the world the collection takes place.
⦁ It goes into effect from May 25, 2018.
⦁ It’s meant to be stricter than existing EU rules.
⦁ Failure to comply can lead to hefty fines.
That last bullet point is pretty relevant. If, for instance, one of your customers resides in the EU and you’ve collected personal information from them, you need to handle that info in accordance with GDPR. If you don’t, you could be fined up to 4% of your global annual revenue depending on your violation.
If you’re ready to find out all of the details of what’s expected of you and how to comply, visit https://www.facebook.com/business/gdpr. And if you need help digesting any of that, we’re always here for you.