Screenprinting or embroidery? After a decision has been made that it’s best to do embroidery on your company’s promotional products, your family’s events t-shirts and polo shirts, that special gift to someone you care or just a simple sentimental keepsake for a loved one, the next question will be, what kind of material or fabric should be used for the perfect embroidery projects?
Commercial companies use embroidery machines to cope with demand as the volume of quantity cannot be achieved using hand embroidery. The essence and results are like hand embroidery, in fact, machine created embroideries are faster and more efficient and perfect looking. Computerized machine embroidery is controlled by computers, the digital design being sent to the embroidery machine using a software.
Whether the embroidery is hand or machine, there are several factors to consider how to pick the right fabric for your embroidery items:
1) Consider the weight of the design. The fabric must have the capacity to handle the overall weight of the design. For example, if the design is a vase with flowers, it would require a stronger fabric as compared to a design of just a few letters.
2) Consider the weight of the thread used like cotton, ribbon, yarn or silk. The fabric must be able to support the kind of thread you are using that it won’t show holes/gaps in the front. The weave of the fabric should have the capacity to withstand the width of the thread that go through it.
3) Consider the stitching you will be using. The kind of stitch will affect the sort of the fabric. The more expand stitching requires heavier fabric backing.
The following natural fabrics are considered best to use on commercial embroidery. They are considered because these are fabrics with tight weave:
1) Cotton – is a natural fiber made from cotton plant. Other names cotton is popularly called are gingham, percale, chambray and broadcloth.
2) Linen – is 30% stronger than cotton but lighter. Linen is derived from the flax plant and is considered the strongest of the natural fibers and can hold for a long time.
3) Silk – is a flimsy fabric and looks very delicate but it has a strong base. It looks luxurious and shiny and always attractive with embroidery design on it.
4) Wool – there are several kinds of wool: pure, felted or synthetic blends. This natural fiber is best suited for embroidery. It is very strong, it does not fray and would show depth of the design.
5) Canvass – made of cotton and best used for heavy embroidery like tote bags
The Final Product:
After all factors are considered, you are ready to see the outcome of the digital design on your product. The beautiful embroidery design on your company’s t-shirts or polo shirts is colorful and eye catching. But behind the beautiful looks, a technique is used to make the embroidery hold, to prevent wrinkles and other problems, the fabrics must be stabilized. It could be stabilized or interfaced where additional materials are added beneath or on top or both on the design.
When you are preparing to order custom San Marcos T Shirts for an upcoming event or other purpose, take a moment to look up some helpful information beforehand. Knowing a few things ahead of time can help make sure that your project turns out exactly how you envision it. Take a look at the tips presented below to get started.
When Do You Need the Custom T-Shirts By?
It’s important to decide exactly what date you need the shirts in hand by, so that you know when to get started on other parts of the project. When to start can change depending on how much you have prepared before you talk to a screen printing service. If you know exactly how you’d like the shirts designed, and have design illustrations available in a transferable format, you’ve already got a head start. If not, don’t worry! Many screen printing shops have designers available to help you make your shirts look exactly how you want.
How Many Custom T-Shirts Do You Need?
Find out exactly how many t-shirts you’ll need in your order. This is essential information to know before making your order. Ending up a few short or having far too many can be frustrating. If you are ordering shirts for a finite number of people, such as members of a team or event staff, simply count how many you need and ask for preferred sizes. If you’re ordering t-shirts as part of a give away with no specific number of people, try to get an estimate of how many people will attend the give away. In this case you can order a variety of sizes, since you won’t know specific needs.
What Style T-Shirts Do You Need?
Many screen printing companies offer a variety of shirt styles, and update what they carry on a regular basis. Updates can be based on current fashion trends, or even seasonal trends. You’ll have plenty of options when it comes to choosing the perfect fit and style of your t-shirts. Styles can usually be viewed in online catalogs, but you can also visit the screen printing company you’ll be working with to see different examples of the actual styles for Austin T Shirts.
What Color T-Shirts Do You Want?
You’ll also need to decide on a color for your shirts. This choice partially depends on the color of the design you’d like to have printed on the shirts. The color you choose should help your design stand out. To find out what looks best, make sure you know which colors you’d like to use in your design as well.
What Is Your Budget?
It’s important to have a budget determined before finalizing what you’d like to order. The price of your order can vary based on more than just the number of t-shirts in the order. Many screen printing services have bulk discounts for orders containing over a certain number of items. The type of shirt you choose can also affect the order cost. In addition, the number of colors used in the design you’re having printed can affect the price. Talk to a representative of the screen printing service you’d like to use to find out specific details.
Need more information about what details to work out before order custom T Shirts in Austin? Contact RiverCity Screenprinting & Embroidery, a screen printing service in San Marcos, TX, to speak to a professional screen printer.
Promotional giveaways are a fun way to get your brand’s name out there, and keep people seeing it again and again. In fact, brand recognition is one of the most important methods of marketing. When deciding what items to give away, there are a few obvious ideas that come to mind – and they are staples of the industry for a reason. For your next giveaway, consider putting your own fun twist on one of these promotional products in Austin.
It’s possible that the tradition of companies putting their names on pens will never go away; however, in this digital world, we need to keep moving forward. As always, make sure that it is a nice pen that folks will want to use, but today, maybe a pen/stylus combination will be more memorable. Remember, even something as small as a pen represents your company if it carries the name on it. Giving away cheap pens that break or run out ink immediately will only add negative value to your brand.
Notebooks and Journals
The key to these, and many other promotional items, is customization. There are literally endless ways that paper can be bound together to be functional! Think about what your customers would use, and what your employees would be excited to give away. If you operate a design firm, small notebooks that are actually graph paper would be most useful; or, for companies that offer personalized services of self-help, consider a journal. Any company that works with marketing or planning could consider a fun pocket calendar that has important event planning dates built in, which could help people manage their campaigns and keep them aware of important observances each month.
When considering desk toys as your promotional items, make sure that they are both fun and functional. Nobody wants something that only functions as a paperweight; in fact, this could actually have a negative impact on your company’s brand. Instead, consider something a little bit more unique and stylish. People will keep something on their desk if it has value, or is fun to play with during a boring conference call.
People love tote bags, it’s not a secret! These have been one of the most common giveaway items for brand recognition since they began being used; however, this means people already have many of them. Still, folks love them as they are multipurpose and practical. Tote bags are still a great promotional item, but gone are the days when you could slap your brand logo on any old canvas bag. Customize them to your audience using color and materials at our screen printing Austin Tx store, and be sure to have a great design that people will want to sport.
Promotional drinkware has been around for decades – just think of those old McDonald’s glasses your grandparents had! Today, you want promotional items to be functional so that people will consider them valuable enough to reuse, keeping your brand name in sight. Invest in quality water bottles or travel coffee mugs that not only look stylish, but protect your drink’s temperature and are easy to use.
There are, of course, many San Marcos promotional products that aren’t even on this list! It’s great to think outside of the box, but always remember to keep functionality at the top of your list of priorities.
Those special events in our lives that mean so much to us, birthdays, weddings, even funerals al give us a moment in time that we want to highlight with a keepsake. Embroidery has long been one of the most beloved ways to add a special touch to things that you want to keep for yourself or pass on to others. From monogrammed handkerchiefs as a thoughtful gift to a father, husband, or brother, to a date and location embroidered on a wedding ring bearer’s pillow, embroidery can be great for adding sentimentality to an item for any special and memorable occasion. Let’s take a moment to look at some ways that embroidery can be used for sentimentality.
Give a Special Honeymoon Memory
Embroidered pillows and linens are popular items to give to a happy couple to commemorate their wedding. You don’t have to just denote the date of the wedding, however, or its location. One popular way to use embroidery is to inscribe the dates and location of the honeymoon on a small throw pillow. This reminds the couple not only of the day that they wed, but also of the wonderful memories they experienced as they started their lives together.
Commemorate a Special Achievement as a Team
Retire your team’s bowling shirts by having them embroidered with the date and location of when you won your championship. You can also have embroidered all team members names on the back for an added special touch of unity. Take this idea further by doing it for any team that you are a part of that marks a milestone or accomplishments. You can always get new jerseys or shirts, but these are special, and as such should be embellished and cherished.
Get Creative & Make Something Unique
Many people don’t understand the level of detail that can go into an embroidery task and as such think that mere names and dates are all that can be done. This is not the case. Why not mark a family reunion with embroidered mini tapestries that bear the family name, crest, date, location, and motto. Keychains, hats, and more can be done to match these tapestries. Infant colors, and other embellishments can be used to add depth and style in order to create a truly unique work of art. When it comes to embroidery there is really no limit as to what can be accomplished so get creative and don’t be afraid to be bold.
As you can see from just these three ideas, the idea of embroidery for sentimentality is still alive and well even today. While granny sitting in her rocker lovingly embroidering a pillowcase or a wall plague may be a rare thing today, using an embroidery service to add a special touch to your items is as easy as walking into a screen printing and embroidery shop and talking with one of the talented and helpful staff members. Marking special events, occurrences, dates, or life moments with embroidery is as timeless and enduring as the memories that are attached to the items embellished with it.
Most people think screen printing is easy, but it is one of those skills in the embroidery industry that take years to perfect. Several decades ago, screen printing was left to the chosen few who had the money and the tools, and most of the times only simple logos were used. As days go by, the apparel industry is getting complex by the day; henceforth, you need a professional service to get you close to an excellent product. The benefits of having a professional do your screen printing outweigh the cons. Below are some other reasons why you need to consider hiring a screen printing professional.
Though you might need to dig deeper into your pocket, hiring a professional will guarantee you top-notch quality. As a client, you want your logo and information to be printed clearly. Most professionals have specialized equipment that can guarantee you an excellent result. If you do it by yourself, then you need to know how to mix the hardener and the resin. Most of the times if you mix incorrectly, then you will have yourself to blame for the damage caused.
Art is a talent, and you don’t learn it in a day. It will take years of failure and success to handle complex artwork. One significant advantage of hiring a professional is the enormous amount of experience that he or she brings to the table. Most people have an idea that they think will look cool on a t-shirt or a sweat pant but the reality might be different from the theoretical point of view. Professional screen printing companies always visualize the result even before it has begun. Sometimes a professional printer may add some components to bring your art to life.
If you are looking to start a business, then hiring a professional printer will be a plus to you. Being a jack of all trades is tough. In most cases, you will fail at one task, and it will derail you from succeeding in your business. You need to concentrate on your brand. By hiring a professional screen printing company, you will end up saving time which you can use in advertising and marketing your product to the masses.
Though you will be worried at the extra cost involved in paying for screen printing services, the result will benefit you financially. If you decide to print it yourself, you will need to cater for the costs of equipment and storage rooms. All these costs could be avoided if you choose to hire a professional printer.
Screen printing is not an easy job; it requires time and experience to perfect it. As a client, you might have an artwork that you would want it printed on your apparel, but only a professional can visualize the result. If you’re going to push your brand to the next level, then you need a great team. By hiring a professional printer, you will end up cutting costs, saving time and having quality artwork embroidered in your t-shirts or sweatpants.
You may be wondering if promotional items would be a benefit to your business. There are several reasons why promotional items can be beneficial for your business, no matter what size it is or market it’s in. Below are some of the top reasons companies take advantage of promotional items:
Promotional products provide an opportunity for effective marketing. Many options are cost efficient, especially for items purchased in bulk. Manufacturers are designers are happy to work with large orders and often offer special purchase offers on order made in bulk. Once you have your order of mugs, custom t-shirts, or other promotional item, you can start marketing with it and fostering brand recognition.
Another reason to work with promotional products is that they help people recognize your brand. Once you’ve started a campaign using your promotional products, recipients of the items will not only have contact with your brand, they’ll also see your logo or advertising on the promotional items you’ve given out. If the items you’ve chosen to promote your brand with are ones customers can wear or carry with them, this also creates the possibility that your items will reach the eyes of far more people than received them.
Brand exposure can expand your customer base over time, and promotional items help encourage this. Providing promotional items to potential customers, such as those who interact with your business on social media, puts your brand directly in front of individuals who have shown interest. Since many promotional items could be seen or used every day, this increases the likelihood that potential customers will be converted to paying customers. In addition, the more they use your promotional item, the more people are likely to also be interested in your brand.
Some promotional products can also function as business cards for your company. Specifically, the item will introduce your company and your products or services to potential customers. Instead of just a card with information, be prepared with several promotional items you can give to potential customers. Items related to your business industry are a great way to introduce your business and keep your brand in the minds of potential customers. Many people are more likely to remember a company name if it appears on an item they use often.
A final, important reason to include promotional products in your business marketing campaigns is that they help foster loyalty for your customers. Promote with items that are useful and that will last. Potential customers may judge the quality of your business by the quality of items you use in your advertising. Providing quality promotional products reminds customers that your company cares. It also gives them a sense of loyalty to your brand that will keep them coming back for more of your products or services.
Want to learn more about promotional products and how they can boost your brand? Contact RiverCity Screenprinting & Embroidery in San Marcos, a promotional product and custom clothing provider, for more information.
You often hear that happy employees lead to happy customers, which lead to repeat customers and successful business. The key? Happy employees. It is important that you not only pay your workers, but that you acknowledge and reward their hard work and dedication. When you recognize an employee’s excellent workplace performance with customized incentives, it builds workers’ self esteem and motivates them to keep up the good work and strive to be better. The hard part is finding just the right gift to give your employee that represents their hard work and the company in some way.
A gift that is widely appreciated and accepted by everyone is extremely hard to come by today. It is even more difficult to get an appropriate gift for all the different employees at your company. You want to give something that represents your company and has your logo on it but want to give something that has purpose, meaning, or use. You might be stuck on what to get them, or how to apply the company logo to the gift. However making any product personalized with an engraver or printer by adding a company logo, name or number on it enhances value to an ordinary product. Many screenprinting companies allow you to customize any product to include a company’s logo or name which is perfect for marketing and employee gifts.
Customizing Technology Gifts
With the growing demand for technology and a rise in the sale of Amazon Echos and similar products, many design companies allow you to create your own personalized touch to items like the Echo by customizing it. Depending on the reason for the gift you could include a thank you, promotion, or holiday greeting that includes the company’s logo. This is a gift people will be happy to receive and will use. This type of product that is used every day provides a constant advertisement. This present a favorable situation for employees and the company. The employee gets a useful gift and the company gets unlimited advertisement out of a gift.
When an employee works hard for a company by dedicating time and energy to the success of the business, it is always nice when that work gets noticed. No matter what the occasion, a personalized gift from the company acknowledging an employee’s hard work and dedication is always a nice sentiment. RiverCity offers a wide variety of products that can be customized for a gift from the company that adds a personal touch to show you care about your employees. Depending on the reason for the gift, some popular examples include a personalized water bottle or coffee mug, journal or calendar, or personalized electronics. People love things that are theirs, so making a gift customized with the name of the employee will make the gift even better. A gift that is personal and sincere goes a long way and shows you know and value your employees.
Need more information about customizing products to use as employee incentives? Contact RiverCity Screenprinting & Embroidery, a San Marcos company that designs and customizes clothing and promotional products.
Working with clients who were referred by people you know and get along with can often be more enjoyable than with people who you do not know. These people tend to be easier to get along with, and working with people you get along with and enjoy helping, increases your quality of life considerably. One way to increase this instance is by rewarding your referral sources, and keeping you and your services in their minds. This can be accomplished by giving out referral gifts, such as items that correlate with the most recent holiday, or events like the Super Bowl. In addition, anything that ties in with your industry is always helpful. There are hundreds of possible promotional items you can use, and it is great if you can get away from generic gifts like pens or pizza.
Choose an Industry Item
Choosing items that go along with the industry of your business helps establish a brand presence. A realtor might want to give out welcome mats to put at your front door, or a welcome home present. Or for the tech industry, a branded Amazon Echo, a thumb drive, or headphones can be something that is used a lot, and ties in with the services you provide. Or even better, a webcam cover, to show that you can provide security, and privacy is something you value. A plumber could provide a plunger, a dental professional could provide a toothbrush with a logo, and so on. There are a lot of different things you can do, but relevant items can help. Distill what the majority of your services are, and find a way to break it down to a gift that is used regularly and ties in with your products or services. An A/C repair man could provide handheld fans for hot days. A sporting goods store could provide a baseball with their logo on it. It will be up to you, but it doubles the power of the reminder.
Choose a Holiday Item
For Super Bowl Sunday, a drink mixer would be great. Or coasters, or some snacks, but anything that shows you are thinking about them is helpful. For a holiday, like say 4th of July, some beverage koozies and sunglasses are great (but they are great anytime of the year, of course). Christmas is a huge time for referral sources, since gifts are already expected. Stockings, ornaments, or lights, and of course mugs, but also blankets for the cold. Anything that can make winter days better for gift receivers are the best items.
Small Gifts for Businesses
Additionally, remember that these gifts aren’t just used by the business, but sometimes by the businesses clients. In these situations, things like pens come in handy, especially if they’re customized, like wooden pens for example. But keep in mind if the business gives them away, it will likely not be for the purpose of a referral, but for the purpose of brand exposure. Different purpose, and something that has to be considered. So whether it will make their day better, or make their office more enjoyable, if you can give them something that reminds them of you, you are using your referral gifts wisely.
Not sure where to pick up customized promotional products? Contact RiverCity Screenprinting & Embroidery in San Marcos or Austin, TX for more information about customized clothing and products.
When it comes to your clients, especially the ones who send you more business, building trust and keeping your service fresh in their thoughts is an important business strategy. You need to be as memorable as Georgia was to Ray Charles when he sang “Georgia On My Mind.”
Importance of ROI
Little gifts and promotional merchandise here and there provide a serious Return on Investment (ROI). Depending on your business, a new client can normally bring in far more than the cost of the marketing items. If a $5-$10 item brings in a new client that will make $200 or more for your organization, that’s an unprecedented Return on Investment.
What Referral Gifts to Give
Deciding which items are best to represent you and your brand can be difficult. There are some items that can work in the majority of situations, regardless of what person or brand they represent. Other items might be industry-specific and vary greatly depending on what your field is. Below are some great ideas for referral gifts:
Food items are always a good go-to. When deciding what type of food gift to use, aim for something low in fat content. This will cater to any recipients trying to maintain a healthy diet. In addition, eating healthy foods tends to make people feel better after eating it than after eating fatty foods.
Seasonal gifts can be a great way to give a gift that will be used immediately.
Summer: Promotional products that can be used for summertime gifts might include items such as sunglasses, beach towels, or wine totes. These items can be customized with your business logo. Every time they are used, these items will spread your business name.
Autumn: Hats, coffee mugs, and foam drink holders make great gifts and give-aways during the lull before the winter holidays begin.
Winter: Winter items can vary depending on your location. For regions that experience very low temperatures and snow, items such as customized sweaters or scarves will likely be used often. In regions with warmer winters like Central Texas customized t-shirts will likely get more use.
Spring: Some summer items can be utilized in spring as well. Tubes, beach balls and portable speakers are great items for those returning to the pool. Frisbees and sports bags are good ideas as well, as these can be used during upcoming sports seasons.
Gifts for Everyday
In addition to taking advantage of the seasons to ensure that referral gifts are well received, giving items that can be used everyday can be appreciated as well. Items such as cups, mugs, and keychains are ones that often receive plenty of use without having to wait for a certain time of year. Wearable items such as customized t-shirts and lanyards are also gifts that most recipients will be able to use often, regardless of the business industry or current season.
In our next article we’ll take a look at holiday related gifts, industry-specific items, and higher ticket rewards. If you would like more information about getting customized gifts for your business referral sources, contact RiverCity Screenprinting & Embroidery in San Marcos, TX.