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Sustainability is more than table stakes and marketing campaigns. While improving your environmental footprint is good for the planet it also makes good business sense. Brands like Walmart, Heineken  and Unilever are saving millions of dollars annually through sustainability initiatives. By altering material inputs, energy sources, transportation, water use and packaging practices, eco leaders are […]

The post Apparel Industry Sustainability Spotlight: How to Implement Corporate Sustainability appeared first on We First Branding.

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In the run up to launch of We First Works – our digital training platform – let’s take a look at five key ways investing in purpose unlocks value for your business and your life. Bottom Line Growth Identifying and bringing your brand purpose life is proven to be directly tied to increasing your bottom […]

The post 5 Ways Brands are Driving Growth Through Purpose appeared first on We First Branding.

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We First by Simon Mainwaring - 2w ago

Our New Training Platform for Defining and Activating Purpose Have you recently taken a step back from your company to understand its broader purpose and role in the world? Have you found yourself seeking fulfillment or redefining what fulfillment means and looks like in life? Today, companies and individuals are increasingly seeking higher order meaning […]

The post Why We First Works? appeared first on We First Branding.

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The wave of purpose-driven branding is in full swing. Fortune 500 companies like Walmart, FedEx, Salesforce and others are working to build their reputation as upstanding corporate citizens actively making the world a better place. While the intention is good, many companies fall short when it comes to connecting their brand purpose and their physical […]

The post How to Align Brand and Product Marketing Through Purpose appeared first on We First Branding.

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We First by Simon Mainwaring - 2w ago

We live in extraordinary times. Culture is being shaped by popular movements fueled by social media and smart phones. Marketing is increasingly taking the form of advocacy and activism. Employees, consumers and citizens are leading movements to defend the values they care about and to champion changes they want to see in their lifetimes. Together, […]

The post Exciting Announcement from We First appeared first on We First Branding.

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We First by Simon Mainwaring - 2w ago

In response to the recent tragedies at Marjory Stoneman Douglas High School in Parkland, Florida, Dick’s Sporting Goods is taking a purposeful stand for gun safety.  The decision reflects both sound moral judgment, but also a keen understanding of what today’s citizens and consumers are looking for in the brands they support. In a statement, […]

The post Gun Control and Dick’s Sporting Goods appeared first on We First Branding.

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How Race4Good Gamifies Innovation To Accelerate Employee Engagement and Impact Today’s workforce, especially millennials and Gen Z, are looking for fulfillment and purpose, as well as financial stability. Brands that empower employees to actively participate in building a better world have a better chance of attracting and retaining top talent and increased productivity. In addition […]

The post How Race4Good To Accelerate Employee Engagement appeared first on We First Branding.

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How Legacy Brands Respond to New Market Drivers Today’s digitally connected consumers are increasingly aware of crises that impact communities and the environment around the globe. Governments, NGOs and philanthropists, although helpful, aren’t delivering impact at the scale and pace that the world needs. As a result, consumers are looking to the private sector to make change […]

The post How Leading Brands Respond to New Market Drivers appeared first on We First Branding.

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When the biggest asset manager in the world insists that “companies, both public and private, serve a social purpose,” it’s ample time to consider how your brand is building a better world.  That’s exactly what happened earlier this year, when Larry Fink, Chairman and CEO of BlackRock, published his annual letter to CEOs discussing ‘A […]

The post How to Execute Off BlackRock CEO’s Letter for Purposeful Leadership appeared first on We First Branding.

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As David Ogilvy once claimed, “What you say in advertising is more important than how you say it.” In a recent H&M ad, featuring an African American child wearing a sweatshirt that read ‘coolest monkey in the jungle.’ Many people considered this product shot as insensitive, tone deaf, and racist. Not only did the ad […]

The post When Advertising Backfires: A Cautionary Lesson From H&M’s Misstep appeared first on We First Branding.

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