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For The Biome (Vermont) and Om Mushroom Superfood (California) have teamed up. Medicinal mushrooms have been used in Traditional Chinese Medicine (TCM) for thousands of years, and this new partnership will make them available for the first time as an advanced, nutrient-rich topical solution for beauty, skincare, and mind-body wellness. For The Biome is a new wellness company launched by Paul Schulick, founder of the nutritional supplement company New Chapter, which was acquired by Procter & Gamble in 2012. His new company’s focus is on nourishing the skin, the body’s “third brain,” topically, using the most advanced methodologies available. Om Mushroom Superfood specializes in functional mushroom superfood formulations that are certified organic and vegan. “For decades, I’ve respected the wisdom of mushrooms for their therapeutic value as potent, health-promoting superfoods,” said Schulick. “For this reason, I expressly chose Om to be our partner. They’re known for developing the purest, most efficacious products—certified organic, and grown in the United States. “Our dual-stage fermentation process is on the cutting edge of skin care formulations,” Schulick added. “It not only generates valuable nutrient-rich compounds but supercharges existing compounds to deliver mushroom topicals with unrivaled bioavailability and effectiveness. Applying fermented mushrooms directly to skin tissue provides [...]

The post For The Biome Selects Om Organic Mushroom Nutrition as Skin Benefit Partner appeared first on Vitamin Retailer Magazine.

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During the month of May, The Vitamin Shoppe will host a nationwide campaign across 770 stores in the United States to raise funds on behalf of Vitamin Angels, its long-time charity partner. Vitamin Angels is a global public health organization working to end global malnutrition by distributing vitamins and minerals to at-risk mothers and children in the U.S. and around the world. The Vitamin Shoppe began its partnership with Vitamin Angels in 2007, and has since improved the lives of over 48 million mothers and children. This month’s campaign goal is to raise over $500,000 and reach another 2 million recipients. “Our partnership with The Vitamin Shoppe and their Health Enthusiasts has been instrumental in our efforts to end global malnutrition,” said Howard Schiffer, president & founder of Vitamin Angels. “Whether they are with us in the field or within their stores, The Vitamin Shoppe embodies a strong commitment to improving women’s health.” The Vitamin Shoppe May campaign will span across in-store and digital channels to maximize customer awareness and engagement. In-store, customers will have the opportunity to make a donation to Vitamin Angels at checkout. For donations of $5 or greater, customers will receive a traditional Guatemalan bracelet hand-made by mothers [...]

The post The Vitamin Shoppe Launches May Campaign to Benefit Vitamin Angels appeared first on Vitamin Retailer Magazine.

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The Council for Responsible Nutrition (CRN) reported the news that John Hathcock, PhD, passed away on Monday evening, April 29. Hathcock retired from his position at CRN as its senior vice president, scientific & international affairs, in 2012, but his imprint on the association and the global industry remain.  Hathcock was a great force at CRN during his 17-year tenure from 1995–2012, bringing a level of credibility that has elevated the dietary supplement industry, said CRN President & CEO Steve Mister. “John was the embodiment of CRN’s ‘science behind the supplements’ tagline, with his steadfast dedication to the use of risk assessment to establish science-based maximums for nutrients. But John was also the quintessential ‘southern gentleman,’ and his warmth, quick wit and humor touched those fortunate enough to know him personally.” Hathcock’s concept of “Observed Safe Levels” was revolutionary and preceded any formal recognition by many years. He first came up with the term when authoring CRN’s first edition of the Vitamin & Mineral Safety Book in 1997 (now in its third iteration, as of 2014). Governments all over the world now use this approach to set science-based maximum safe levels for nutrients in lieu of politically sourced or randomly derived [...]

The post CRN Mourns Passing of Dr. John Hathcock appeared first on Vitamin Retailer Magazine.

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Drake’s Organic Spirits (Minnesota) announced that it will provide financial and material support to Long Lake Animal Rescue. The non-profit foundation located on 40 acres in Long Lake, MN provides a safe and loving environment for a variety of animals including horses, donkeys, dogs, cats, deer, goats and virtually any animal that needs a second chance. Drake’s Organic Spirits produces premium organic vodka, white rum, spiced rum, Spiked Ice ice pops and organic mixes. The company’s founders, Mark and Kristen Anderson, have long had a passion for causes that support animals. It’s a passion that has been passed down to their three daughters. “Long Lake Animal Rescue provides a life-saving home for animals who have been given up on, abused or abandoned. All they need is a second chance and unconditional love. Drake’s Organic Spirits is committed to supporting our four-legged family members who bring so much joy to our lives every day,” said Mark Anderson. One such example is Spud, a horse at the end of his racing career. Instead of being shipped off to be slaughtered for food, he was brought to Long Lake Animal Rescue. Over the next year, Spud will unwind by spending time in grass filled [...]

The post Drake’s Organic Spirits Gives Animals in Need a Second Chance appeared first on Vitamin Retailer Magazine.

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Trade organizations representing the dietary supplement industry are joining forces for this year’s 2019 Dietary Supplement Day on the Hill, taking place June 12, in Washington D.C. The collaborative effort will honor the 25th anniversary of the law that regulates dietary supplements, the Dietary Supplement Health and Education Act (DSHEA), and the critical mass of support that led to the law’s enactment. All members of the four trade organizations, the American Herbal Products Association (AHPA), the Consumer Healthcare Products Association (CHPA), the Council for Responsible Nutrition (CRN), and the United Natural Products Alliance (UNPA), are invited, and encouraged, to participate in the opportunity to educate Congressional offices about the benefits of dietary supplements, and to advocate for reasonable regulation that, similar to DSHEA, strikes a balance between safety and access.   For more information on the 2019 Dietary Supplement Day on the Hill and to register for the event, visit here. 

The post Industry Trade Organizations Establish Unified Front for Dietary Supplement Lobby Day appeared first on Vitamin Retailer Magazine.

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California-based ChromaDex Corp. announced a milestone in its global expansion strategy for TRU NIAGEN, with a strategic deal with specialty retailer Showcase in Toronto, Canada. Tru Niagen is now available in 36 Showcase stores in the greater Toronto area as well as Showcase’s online store. Showcase operates 118 wholly owned stores throughout Canada and the Northeast United States.  “Tru Niagen appeals to health-conscious and high-performing consumers seeking products for a better life—this makes it a natural fit for Showcase, which attracts discerning customers seeking innovative products and emerging brands,” said ChromaDex CEO Rob Fried. “Showcase prides itself on being the home for the world’s most innovative products. We’re especially excited about the future of health and wellness, and we are delighted to have a partnership with ChromaDex and Tru Niagen,” said Showcase Founder Amin Jivraj. Tru Niagen is a supplement clinically proven to increase NAD (nicotinamide adenine dinucleotide) levels, which stimulate cellular energy production and support cellular repair. Decreased NAD levels have been associated with many age-related declines in overall health. Since September of 2017, ChromaDex has expanded retail distribution of TRU NIAGEN into four new international markets and is pursuing regulatory approval in priority markets to drive further expansion with [...]

The post ChromaDex Announces TRU NIAGEN Retail Launch in Canada appeared first on Vitamin Retailer Magazine.

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Pioneering, paradigm shifting entrepreneur, master herbalist and formulator, Paul Schulick’s passion for natural healing began as a child while accompanying his pediatrician dad on house calls. In the early 1970s, Schulick embarked on a formal study of alternative health and formalized his master herbalist training at The School for Natural Healing. In 1986, he formulated the products known as New Chapter dietary supplements, the first line of whole food probiotic nutrients integrated with holistic herbal extracts. In 2012, Procter and Gamble acquired New Chapter and Schulick remained as a founder for six years under its ownership. His new venture is For The Biome. Question: Please discuss your latest venture, For The Biome. Answer: For The Biome is a vision born from 40 years in the natural products industry. Having worked personally with tens of thousands of health minded people as well as thousands of professionals in the trade, I feel inspired to apply my many learnings and enter the next chapter of serving hopefully an even larger community or what is called a “biome.” I am joined again in this journey with my partner and wife Barbi and trusted colleague from my New Chapter years, Kelli Rooney. My historic focus, [...]

The post Paul Schulick appeared first on Vitamin Retailer Magazine.

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Organic Marketplace (Gastonia, NC) Organic Marketplace (OMP) has been a retailer for 25 years, and during that time, the size of the store has adapted and grown, along with its business strategies. “We started in 800 square feet doing supplements only, [and] over the years people needed food to support their health programs—the grocery stores at that time were not stocking organics,” explained Renee Southard, the store’s owner. “We slowly moved into a food market. We also started carrying personal care products, as people realized the problems with the ingredients they were putting on their bodies. Soon, we grew out of the space and moved a few blocks to our current location of 5,000 square feet. We opened a restaurant (Sprouts Cafe), catering to special needs diets and organics. We put raised beds in the back and grew many of the herbs and vegetables we served in the cafe. We have always been strong in education in the store and our community as well, as we are very active in our community which has just become a Bee City!” Bee City USA supports raising awareness of the role that pollinators play in communities and works toward creating sustainable habitats for [...]

The post A Quarter Century of Retail Success appeared first on Vitamin Retailer Magazine.

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Found in hundreds of proteins and enzymes, iron is an essential mineral for human beings and other species.1,2 The major contribution of this mineral to human health is its use in the formation of heme, an iron-containing compound found in two proteins: hemoglobin and myoglobin. Both are involved in the transport and storage of oxygen. Hemoglobin, found in red blood cells, transports oxygen from the lungs to the rest of the body for use in energy metabolism. Myoglobin transports and stores (short-term) oxygen in muscle cells to supply the demand of working muscles.3,4 Additional heme-containing compounds include cytochromes, which play important roles in cellular energy production via mitochondrial electron transport. The antioxidant enzymes catalase and peroxidases are also heme-containing compounds. They protect cells against hydrogen peroxide accumulation, a potentially damaging reactive oxygen species (ROS).5,6 Iron Deficiency Given the importance of this mineral, a deficiency would clearly be detrimental to human health. Unfortunately, iron deficiency is the most common nutrient deficiency in the U.S. and the world.7 Most of the symptoms of iron deficiency are a result of the associated anemia (i.e. insufficient number of red blood cells), and may include fatigue, rapid heart rate, palpitations and rapid breathing on exertion. [...]

The post Iron Protein Succinylate: Gentle Iron for Anemia, Athletic Women and Clinical Intervention appeared first on Vitamin Retailer Magazine.

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Many of you have had chicken pox, also called herpes zoster. I had it (unfortunately) in the sixth grade, two days before our Christmas choir concert. I had a solo of one entire verse of Good King Wenceslas! I had a new dress, and shoes . . . and then this awful, itchy rash. It follows that the show went on without me. I was very self-conscious, and though I was cleared to go back to school after a few days, I stayed home until all the blisters and lesions completely healed. My mother lectured me constantly not to pick and scratch. That is what I remember most—embarrassment for how I looked and the awful itching. The virus that causes chicken pox, varicella-zoster, never goes away. This is frightening. But the good news is for most of us, this hidden virus stays asleep and never gives us any more trouble. The bad news is that if it wakes up, it causes a disease called shingles, which can be incredibly uncomfortable and even debilitating. It is estimated that one out of three people who have had chicken pox will one day have a bout (or two) with shingles. The most common [...]

The post How to Deal With Shingles (Herpes Zoster) appeared first on Vitamin Retailer Magazine.

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