The best site for help and support on vintage fashion, with online resources, articles, forums and membership. the Vintage Fashion Guild (VFG) is an international non-profit organization dedicated to the education, promotion and preservation of vintage fashion.
In art, the term “trompe l’oeil” is defined as to deceive or trick the eye into perceiving a painted detail as a three-dimensional object. In fashion, many designer tricksters utilize optical illusion to bring humor, create perspective, add dimension, or make elements virtually disappear!
This week show us all the tricks up your sleeve: figure flattering cuts, shelf bust designs, hourglass shaping, illusion necklines, sheer fabrics, faux patterns, and of course true trompe l’oeil pieces.
The Lovable Company was founded in 1926 by Gussie and Frank Garson.
Originally specializing in brassieres, the company went on to produce bustiers, corsets, slips, pajamas, and other lingerie items, becoming one of the largest manufacturers of women’s intimate apparel in the country.
Despite being in Atlanta, where segregation was the norm, Frank and Gussie had an integrated workforce, even in the 1930s.
The Garsons were friends with Dr. Martin Luther King Jr., with whom they spent many evenings discussing the civil rights movement. Firm believers in the power of education to change lives, they were major supporters of the United Negro College Fund.
If you haven't watched the new series The Marvelous Mrs. Maisel, you should! It is in fact...MARVELOUS! Midge Maisel is a late 1950s, upper west side, walking fashion plate. This week the members of the VFG show us all the vintage pieces that inspired the wardrobe of the show. You'll see dresses, swing coats, and essential matching accessories, in bright magenta, royal blue, kelly green, mustard yellow, electric teal, and stunning cherry-red. If you prefer the casual side of Midge, watch for mock neck turtlenecks, high waist shorts, and slim capri pants!
Members of the Vintage Fashion Guild are listing new items all the time. Look HERE to see “fresh vintage” for this week. A sample of every member participating in the “Fresh Vintage” thread on the public forums is shown below. Click on the photo for more details.
The Red Cross Shoe Company began originally as U.S Shoes started in Cincinatti, OH in the 1870s when all shoes were made the same way – no difference in width size or specifics of that nature as well as no specific brand names for shoes. Their descendants were the founders of the Krohn-Fechheimer Shoe Company (began 1896) which produced Red Cross shoes. Irwin Krohn was a believer in brand names, with which customers could identify and that were easy to advertise. By the mid-1890s the name Red Cross was a well-known brand. It originated with a red-haired merchant named Cross, who christened his tomato ketchup Red Cross. This name caught on rapidly and was soon used on other products.
Red Cross women’s shoes, advertised as the “noiseless” shoe, caught on as quickly as had Red Cross ketchup and brought the firm of Krohn-Fechheimer much prosperity. However, the modest but growing companies of Stern-Auer and Krohn-Fechheimer suffered setbacks in the aftermath of World War I. The boom years of the war quickly gave way to economic recession and inflation, and high-topped women’s shoes, in vogue for generations, had gone out of style. This brought a need for serious adjustments, which were stymied by a six-month strike in the Cincinnati shoe industry in 1921. A local industrialist, Lewis S. Rosenthal, initiated a proposal to merge eight Cincinnati-area shoe firms, including Krohn-Fechheimer, into the United States Shoe Company. The future looked good, as the Red Cross shoe brand was still popular, and the economy had begun to recover. By 1939 the Red Cross shoe had become the most popular brand in the United States.
U.S. Shoe began diversifying by the mid 1950s and started making different lines of shoes, including COBBIES, Joyce, Socialite, and also acquired Selby shoes. Between the 50s and the 1980s it expanded into global markets and the clothing and shoe division of U.S. Shoe by 1989 was the second-largest group of women’s apparel stores in the United States, almost all of them located in shopping malls.
In February of 1989, The Associated Press reported that U.S. Shoe Company was offering its entire footwear division for sale for over $4 million. By the 1990s, most of the US Shoes was operating “solely” by its largest division, not footwear but optical namely LensCrafters.
Susan “Susie” Kosovic opened her first boutique on Yonge Street in Toronto in 1964 and was featured on the cover of McLean's magazine in 1966, the first Canadian designer to be featured on the cover of McLean's. She was referred to in the magazine article as "Canada's Mary Quant, but with her own thing" by Vidal Sassoon. Within a few years, she had three stores in Toronto, including one in Yorkville, one in the Le Cartier apartment building in downtown Montreal, and a boutique in the Hudson Bay Co. store in Winnipeg. In 1969, Kosovic began to design a Unisex line for the Fairweather department store chain and during the mid 70s opened a store called "John Alexander", at this point using Susie Hayward as her name. She went on to have a long lasting career in the fashion industry.