Our clients are always asking for new and interesting content to share with their clients. Here are 3 #LifeHacks you can use and share on your practice’s social media pages today! Looking for more? VetNetwork is available to post for you weekly on social media as well.
As the number of veterinary practices competing for market share rises, you’ll need to find new and creative ways to differentiate your practice online. One of the ways to do so is to increase the quality of the content you post on your practice’s social media account. Almost all veterinary practices have a social media presence but very few are using it to have real, meaningful conversations with their clientele.
Facebook changes their algorithms constantly and one change that has impacted small businesses the most is the change to a post’s visibility. It used to be you would write and share a post and ALL of your clients would see it. In 2018, you write and share a post and only a small number of your followers are served the post. There are only two ways to get your posts seen by more users:
pay Facebook to promote your post
increase engagement on your posts. The most people like, comment and share your post, the more visible it will become
In this post, we’ll cover a few new and unique ways to increase your visibility on social media as well as the quality of the interactions you are having with your clients on Facebook.
How many times have you logged onto Facebook and seen a conversation or even a news story about a GoFundMe for a pet or person in need? These types of posts gain hundreds of likes in a short amount of time.
As a team, come up with a cause that you are passionate about. A pet-related charity is always a good choice, but giving back to the community you work in is also an option. Raise awareness of your chosen charity on social media and ask your followers to help you give back.
A social media post that promotes a charitable cause will be shared. Running contests or asking your followers to participate in helping you raise funds for an animal charity will generate likes and conversations.
Discounts & Offers
If you sell pet food or products in your office, consider discounting some of your inventory at the end of each season. A social media promotion will attract your current clients and deal seekers. Your clients will begin to anticipate your end of season sale & hopefully share it to their friends as well!
Videos, by far, are the most shared content on Facebook. Using your cell phone, you can quickly shoot a video of a dog getting groomed or a staff member being silly in under 90 seconds. The pet parent will undoubtedly share your video with their friends and your clients will “like” the video too!
While social media is a great source of promotion, it can also be used to alert your community to potential hazards to their pets. If you see that a pet food has been recalled, you can alert your followers. Not only is this a great public service, it will be talked about and shared on social media as well. Using your social media platforms to communicate with your community is, at the heart of it, what it is all about!
Everyone loves a good “lifehack” and after years of being a veterinarian, we are sure you’ve picked up a few! From freezing chicken broth to use as a treat to creating DIY pill pockets, your pet parents trust your sage wisdom – so share it!
These days, most companies do not market themselves. That may sound surprising but even the top Fortune 500 companies no longer rely solely on employees for their marketing – they outsource heavily to marketing firms. Top companies are allocating more and more of their marketing budget away from their own staff and to third party companies who specialize in marketing.
Just like you wouldn’t trust a patient to operate on their own pet, you don’t want to trust your practice’s entire marketing strategy to an internal employee. While employees have the best of intentions, they may lack the expertise to create, manage and track successful marketing campaigns.
Marketing a veterinary practice is much harder than posting on social media a few times per week – you must create a brand, cultivate an audience and fine-tune your message to that audience. From print materials to paid ads, you need someone to help you manage it all.
As small business owners, veterinarians can understand the amount of work that goes into marketing & building a business. VetNetwork can help you to grow and expand that business through digital and print marketing.
Digital marketing encompasses social media marketing, search engine optimization, email marketing, web design, social media ads & search engine ads, which may be just a piece of the puzzle. Many practices also use postcards and other direct mail pieces to find and attract new clients.
While many veterinarians would prefer to manage their own marketing, here are just a few reasons to consider enlisting our help:
While your marketing can be handled in-house, it can get expensive quickly! The cost of hiring an employee solely dedicated to marketing ranges nationally from $35,000 – $50,000 per year, not including interviewing and training.
Hiring an experienced marketing team can help you to save money on this salary as well as the software purchases that come along with effective digital marketing management.
Since 2002, we’ve based our business on one simple goal: passionately providing veterinary hospitals with a reliable, trusted marketing partner. In everything we do, the VetNetwork team seeks to dedicate ourselves to building long-term relationships that help veterinarians like you achieve your business goals.
While many agencies can boast marketing expertise, not all agencies can boast 16 years of experience marketing to and for veterinarians.
Time is the number one enemy of DIY marketing. All business – large and small – have the best intentions when it comes to handling their marketing. Unfortunately, marketing and interacting with your audience often is the first to fall into the pile of good intentions.
When you hire a marketing partner, you are quite literally paying for their time! A marketing partner will dedicate time and energy to your marketing efforts each month.
Overall, hiring an in-house marketing staff member can often be pennywise and pound foolish. Between marketing software, tracking tools, and a salary, expenses can quickly add up! For many veterinarians, partnering with a digital marketing agency who specializes in veterinary marketing is the preferred choice.
Many veterinarians and business owners have a “set it and forget it” mentality when it comes to marketing. You get a website up and running, mail a few postcards and hope for the best. The truth is veterinary practice marketing should be an ongoing effort. You know you are the best veterinarian in town and offer the most compassionate care, but it takes good marketing to let the rest of the world know!
Here are 3 ways to take your veterinary marketing from good to great in 2018:
Use high-quality, unique photos
Many of our customers have come to us looking for a unique brand to stand out from the crowd of veterinary websites in their town. The truth is, while we do offer beautiful custom website designs, your unique photos are really what set you apart!
Instead of stock photos, consider hiring a photographer to come out and take photos of your staff and facility. New clients want to see what your practice has to offer before they make an appointment and photos are the #1 way to invite them in.
High-quality photos are a simple and effective way to differentiate yourself from the crowd.
Keep your site up to date
Nothing turns a potential client away faster then a website that hasn’t been updated in over a year. It can make a practice look out of touch and leave a client feeling uneasy.
Here are a few of the most common updates our team makes to our client sites each and every day:
Staff Changes. Have a new staff member? Make sure you get his / her biography and photo up on the website
Reviews are important for a number of reasons, but also serve as new content to add to your site.
Testimonial Videos. 100% of your staff members have a smartphone – but it to work! A 10-30 second testimonial video from a client as they leave the office can have a powerful impact on your search engine rankings AND can help a potential client choose your office.
Many veterinary practices have every intention of creating new, unique and informative content for their clients. Unfortunately, time often slips away, and blogging is left in the pile of good intentions.
Blogging not only keep your patients informed of the latest and greatest in veterinary medicine, but also helps them to get to know your practice and can increase your search engine rankings.
As a busy veterinarian, the chances are you don’t have time to implement these changes and hiring an employee dedicated to these tasks isn’t always realistic.
Here at VetNetwork, we act as an extension of your practice and can handle almost any marketing need – including those described above! Feel free to give us a call anytime for a free marketing & SEO analysis at (800) 564-4215
Here at VetNetwork, we strive to become an extension of your veterinary practice. Beyond providing our clients with beautiful custom website designs, we also provide our veterinarians with useful information they can share with their pet parents.
Our pets are so loved that if anything were to happen to them we’d be devastated. One of the most traumatic experiences can be if we lose our pet and it can happen so fast that often there is nothing we can do about it. This infographic from GAP takes you through the precautions you need to take to ensure they come home safely if they ever get lost.
Many pet owners forgo getting microchips as they feel they may harm their pet but what people need to realise is that the benefits far outweigh any perceived risks. You may have heard that microchips can cause cancer or that they are painful, but the reality is that this is complete misinformation. The increased chances of being reunited with your pet if they are lost is what you should be focussing on when thinking about microchipping.
Remember that your pet also needs to have a collar and an ID tag as these are often the first thing people use to get in touch with you. The microchip is only used if your lost pet finds their way to an animal shelter or vet. Read the full infographic now for more information.
Amid winter, pet care and ownership vary from client to client due to the dramatic shift in weather. All pets have unique personalities and will have their own responses to the colder months, which is why we believe it’s important to have this discussion with your clients. Having these notes throughout your office, as well as reflecting this information on your website, will help ensure clients that you have your pet’s best interest in heart.
Below, we’ve listed some helpful tips that you can share with your clients to make sure their pets are still healthy and strong during the Winter.
Let Them Know that Dogs Can Get the Flu, Too
While your clients may be dealing with an irritating cough or runny nose, their dog could also be dealing with the same things. It can be hard for a pet owner to decipher if their dog has fallen ill since their responses are hard to point out as on-going or just a one-time occurrence. Tell them about the symptoms that they should be looking out for, if the symptoms are consistent, and what the next best step is.
Outdoor Cats are Vulnerable to the Cold, Wind, Snow and Ice
While outdoor cats are common and may prefer the freedom, they’re not invincible. If any of your clients have outdoor cats, have a discussion regarding ways to protect them during harsh winter days where there may be rain or snow. Giving the cats a safe shelter where they can hide, eat and sleep will make them feel safer and comfortable, as well.
Clean Pets When They Come Back Inside
It’s fine to let dogs run and frolic in the snow, but be sure to inform clients to clean off their furry friend when they come back inside. Make a note that owners should check their pets’ paws for any cracked skin or bleeding, as well as their skin. Pets experience dry and irritated skin, as well, so provide them with ways to keep their pets comfortable and warm after taking them outside.
By promoting, sharing and encouraging these helpful tips to your clients throughout your office and on your veterinary website, you’re letting clients know that you’re dedicated to their pet’s wellbeing. Looking for more ways to promote your veterinary principles? Contact VetNetwork so we can help find the clients who are looking for a vet just like you.
When creating a website for your business, there are a lot of particular aspects that you want to integrate to make your veterinary hospital appealing, professional, and friendly on the Internet. These qualities may not seem like they go together initially, but when potential clients visit your website, they’re looking for this and much more.
Check out this list of important things that should be displayed on your brand-new website so new clients can see why they should choose you:
Display Your Office: Show clients what you have to offer for their furry family member. Visiting your website gives clients the ability to be familiar with your office before stepping foot inside and gives them the opportunity to feel comfortable with everything from the waiting area to the patient rooms.
Share Photos of Your Staff and their Pets: Bring another level of comfort by introducing your staff. Let your potential clients meet them by reading their biography and seeing why they chose to help beloved pets on a daily basis.
Show Everything They Want to Know at First Glance: This includes office hours, address, phone number, available services, patient forms, and the like. Convenience is key and clients want to ensure that everything they need is right there in front of them.
Use Soft, Inviting Colors that Bring Calmness: Try to avoid harsh colors that can be overwhelming at first glance. Clients want the very best for their pets and if they think your website isn’t aesthetically pleasing, they may also reflect that on your practice.
Display Reviews: Nothing is more comforting than an honest review from current clients. People will delve into these to know what your current clients really think of your business because they want honesty. Don’t be afraid to prompt client interaction since it can feel more inviting.
Stay Active on Your Site with Updates: Whether it’s blogs or office updates, nothing is more unappealing than a deserted website. If you don’t take care of your website, then they may also think your office will also be bare and out-of-date.
Your website is your very first impression, so be sure to make it count!
Getting cat owners into the office can sometimes be tricky. It is important to get cats into your office at every stage of a cat’s life. DVM 360 conducted a survey to see what kinds of tactics veterinary practices use to help gain and retain cats in their practice.
Here are just a few ways to get cat owners to come to your office:
Ask Dog Owners if They Own a Cat
Your new cat clients may already be right in front of you! This is the easiest way to see if your current client could bring you more revenue by providing care to your pet. Reminding your current clients that their feline friends need regular checkups, vaccinations or flea and tick medication application can influence their decision to bring their pet in more regularly.
Offer Special Discounts
If a pet parent already is taking their dog, barn animal or pocket pet to you, offer a discount when they bring their cat. This is a great incentive to help make your client’s life easier and bring you more business.
Provide Cat Wellness Report Cards
This can apply to any pet, but highlighting your client’s pet health in a creative one-page report makes clients feel appreciated and grateful that they are receiving custom care for their cat. On the report, be sure to include a timeline for wellness visits, vaccinations and spaying/neutering if applicable.
Offer Cat-Only Appointment Hours & Exam Rooms
This allows the client to feel comfortable and cuts back on sounds and smells that may agitate a cat patient from dogs and other pets. When a waiting room is chaotic, it can cause a lot of stress to the pet and pet owner. Avoid this by letting cats have their own specified appointment hours.
Provide Sections for Cat Owners in the Reception Area
If cat-only hours or exam rooms are not a good fit for your practice, offering a safe space in the waiting room can be very beneficial. This can prevent potential encounters between cats and dogs in the waiting room, which can be upsetting for the patients and their owners. When both clients and their pets are happy and calm, they will associate visits to the vet as a positive one.
At VetNetwork, we can help you reach the types of pet patients you want to see. Call our office today to learn more about marketing, reputation management and more!
Have you considered expanding your practice by offering doggie daycare or boarding? It is becoming quite common for veterinary hospitals, and can be an additional stream of revenue and makes your facility the go-to place for overall pet wellness. Offering daycare, boarding, grooming, and training is linked to increased spending per client for these services, as well as an increase in spending for medical services! Click to learn more and see why offering boarding services is a great option for your practice.