Many veterinarians and business owners have a “set it and forget it” mentality when it comes to marketing. You get a website up and running, mail a few postcards and hope for the best. The truth is veterinary practice marketing should be an ongoing effort. You know you are the best veterinarian in town and offer the most compassionate care, but it takes good marketing to let the rest of the world know!
Here are 3 ways to take your veterinary marketing from good to great in 2018:
Use high-quality, unique photos
Many of our customers have come to us looking for a unique brand to stand out from the crowd of veterinary websites in their town. The truth is, while we do offer beautiful custom website designs, your unique photos are really what set you apart!
Instead of stock photos, consider hiring a photographer to come out and take photos of your staff and facility. New clients want to see what your practice has to offer before they make an appointment and photos are the #1 way to invite them in.
High-quality photos are a simple and effective way to differentiate yourself from the crowd.
Keep your site up to date
Nothing turns a potential client away faster then a website that hasn’t been updated in over a year. It can make a practice look out of touch and leave a client feeling uneasy.
Here are a few of the most common updates our team makes to our client sites each and every day:
Staff Changes. Have a new staff member? Make sure you get his / her biography and photo up on the website
Reviews are important for a number of reasons, but also serve as new content to add to your site.
Testimonial Videos. 100% of your staff members have a smartphone – but it to work! A 10-30 second testimonial video from a client as they leave the office can have a powerful impact on your search engine rankings AND can help a potential client choose your office.
Many veterinary practices have every intention of creating new, unique and informative content for their clients. Unfortunately, time often slips away, and blogging is left in the pile of good intentions.
Blogging not only keep your patients informed of the latest and greatest in veterinary medicine, but also helps them to get to know your practice and can increase your search engine rankings.
As a busy veterinarian, the chances are you don’t have time to implement these changes and hiring an employee dedicated to these tasks isn’t always realistic.
Here at VetNetwork, we act as an extension of your practice and can handle almost any marketing need – including those described above! Feel free to give us a call anytime for a free marketing & SEO analysis at (800) 564-4215
Here at VetNetwork, we strive to become an extension of your veterinary practice. Beyond providing our clients with beautiful custom website designs, we also provide our veterinarians with useful information they can share with their pet parents.
Our pets are so loved that if anything were to happen to them we’d be devastated. One of the most traumatic experiences can be if we lose our pet and it can happen so fast that often there is nothing we can do about it. This infographic from GAP takes you through the precautions you need to take to ensure they come home safely if they ever get lost.
Many pet owners forgo getting microchips as they feel they may harm their pet but what people need to realise is that the benefits far outweigh any perceived risks. You may have heard that microchips can cause cancer or that they are painful, but the reality is that this is complete misinformation. The increased chances of being reunited with your pet if they are lost is what you should be focussing on when thinking about microchipping.
Remember that your pet also needs to have a collar and an ID tag as these are often the first thing people use to get in touch with you. The microchip is only used if your lost pet finds their way to an animal shelter or vet. Read the full infographic now for more information.
Amid winter, pet care and ownership vary from client to client due to the dramatic shift in weather. All pets have unique personalities and will have their own responses to the colder months, which is why we believe it’s important to have this discussion with your clients. Having these notes throughout your office, as well as reflecting this information on your website, will help ensure clients that you have your pet’s best interest in heart.
Below, we’ve listed some helpful tips that you can share with your clients to make sure their pets are still healthy and strong during the Winter.
Let Them Know that Dogs Can Get the Flu, Too
While your clients may be dealing with an irritating cough or runny nose, their dog could also be dealing with the same things. It can be hard for a pet owner to decipher if their dog has fallen ill since their responses are hard to point out as on-going or just a one-time occurrence. Tell them about the symptoms that they should be looking out for, if the symptoms are consistent, and what the next best step is.
Outdoor Cats are Vulnerable to the Cold, Wind, Snow and Ice
While outdoor cats are common and may prefer the freedom, they’re not invincible. If any of your clients have outdoor cats, have a discussion regarding ways to protect them during harsh winter days where there may be rain or snow. Giving the cats a safe shelter where they can hide, eat and sleep will make them feel safer and comfortable, as well.
Clean Pets When They Come Back Inside
It’s fine to let dogs run and frolic in the snow, but be sure to inform clients to clean off their furry friend when they come back inside. Make a note that owners should check their pets’ paws for any cracked skin or bleeding, as well as their skin. Pets experience dry and irritated skin, as well, so provide them with ways to keep their pets comfortable and warm after taking them outside.
By promoting, sharing and encouraging these helpful tips to your clients throughout your office and on your veterinary website, you’re letting clients know that you’re dedicated to their pet’s wellbeing. Looking for more ways to promote your veterinary principles? Contact VetNetwork so we can help find the clients who are looking for a vet just like you.
When creating a website for your business, there are a lot of particular aspects that you want to integrate to make your veterinary hospital appealing, professional, and friendly on the Internet. These qualities may not seem like they go together initially, but when potential clients visit your website, they’re looking for this and much more.
Check out this list of important things that should be displayed on your brand-new website so new clients can see why they should choose you:
Display Your Office: Show clients what you have to offer for their furry family member. Visiting your website gives clients the ability to be familiar with your office before stepping foot inside and gives them the opportunity to feel comfortable with everything from the waiting area to the patient rooms.
Share Photos of Your Staff and their Pets: Bring another level of comfort by introducing your staff. Let your potential clients meet them by reading their biography and seeing why they chose to help beloved pets on a daily basis.
Show Everything They Want to Know at First Glance: This includes office hours, address, phone number, available services, patient forms, and the like. Convenience is key and clients want to ensure that everything they need is right there in front of them.
Use Soft, Inviting Colors that Bring Calmness: Try to avoid harsh colors that can be overwhelming at first glance. Clients want the very best for their pets and if they think your website isn’t aesthetically pleasing, they may also reflect that on your practice.
Display Reviews: Nothing is more comforting than an honest review from current clients. People will delve into these to know what your current clients really think of your business because they want honesty. Don’t be afraid to prompt client interaction since it can feel more inviting.
Stay Active on Your Site with Updates: Whether it’s blogs or office updates, nothing is more unappealing than a deserted website. If you don’t take care of your website, then they may also think your office will also be bare and out-of-date.
Your website is your very first impression, so be sure to make it count!
Getting cat owners into the office can sometimes be tricky. It is important to get cats into your office at every stage of a cat’s life. DVM 360 conducted a survey to see what kinds of tactics veterinary practices use to help gain and retain cats in their practice.
Here are just a few ways to get cat owners to come to your office:
Ask Dog Owners if They Own a Cat
Your new cat clients may already be right in front of you! This is the easiest way to see if your current client could bring you more revenue by providing care to your pet. Reminding your current clients that their feline friends need regular checkups, vaccinations or flea and tick medication application can influence their decision to bring their pet in more regularly.
Offer Special Discounts
If a pet parent already is taking their dog, barn animal or pocket pet to you, offer a discount when they bring their cat. This is a great incentive to help make your client’s life easier and bring you more business.
Provide Cat Wellness Report Cards
This can apply to any pet, but highlighting your client’s pet health in a creative one-page report makes clients feel appreciated and grateful that they are receiving custom care for their cat. On the report, be sure to include a timeline for wellness visits, vaccinations and spaying/neutering if applicable.
Offer Cat-Only Appointment Hours & Exam Rooms
This allows the client to feel comfortable and cuts back on sounds and smells that may agitate a cat patient from dogs and other pets. When a waiting room is chaotic, it can cause a lot of stress to the pet and pet owner. Avoid this by letting cats have their own specified appointment hours.
Provide Sections for Cat Owners in the Reception Area
If cat-only hours or exam rooms are not a good fit for your practice, offering a safe space in the waiting room can be very beneficial. This can prevent potential encounters between cats and dogs in the waiting room, which can be upsetting for the patients and their owners. When both clients and their pets are happy and calm, they will associate visits to the vet as a positive one.
At VetNetwork, we can help you reach the types of pet patients you want to see. Call our office today to learn more about marketing, reputation management and more!
Have you considered expanding your practice by offering doggie daycare or boarding? It is becoming quite common for veterinary hospitals, and can be an additional stream of revenue and makes your facility the go-to place for overall pet wellness. Offering daycare, boarding, grooming, and training is linked to increased spending per client for these services, as well as an increase in spending for medical services! Click to learn more and see why offering boarding services is a great option for your practice.
As a vet, your career hinges on you. And while that can seem like a lot of pressure, it’s the absolute truth. Unlike in other industries, you can’t afford to fly under the radar. If people don’t know about you and your practice, you simply will not get enough patients to be sustainable. Veterinarians, like all other professionals, need to get their names out there. Here are 5 ways you can get your name out and market yourself:
Publish something – It doesn’t have to be something major. It could be as simple as a post on LinkedIn. What would be best is if you could have something that you wrote get published in a periodical or newspaper (particularly if they publish online). This will make you seem more professional, but more importantly will make you more searchable.
Get Quoted – You’re a professional, and an expert in your field. This makes you a perfect source for writers and journalists to use in their articles. If you become somebody’s go-to source on a particular subject, not only will they help improve your exposure, but also, they might recommend you to other journalists etc.
Use e-mail properly – Use email to share what you have been doing. If you’ve written an article recently, include it in your email signature. Let people know what’s new with you, without coming across as pestering.
Leverage social media – Social media is an incredibly powerful tool when used correctly. Sharing your accomplishments and publications on social media affords the opportunity to reach a much larger and broader audience than email. Use these platforms to share your thoughts on news relevant to your field. Make sure people know that you care about your field while still maintaining your professionalism.
Speak publicly – As a professional in your industry, you have something to offer that people in most industries don’t. You have expertise. Public speaking doesn’t necessarily mean getting up in front of a ball room full of people. It could be as simple as recording a YouTube video or being a guest on somebody’s webinar. That’s not to say that speaking at events isn’t a great opportunity. If you have the chance to be a speaker for a reputable organization in the dental industry, you absolutely should.
These avenues for self-promotion are cost-effective and easy for the most part. Unfortunately, it might require some time and effort to be able to book bigger speaking gigs. However, you will have better ethos if you can say to patients that you were asked to speak at a big veterinary conference. Even at the smallest levels, self-marketing can contribute to increases in the number of patients your practice sees. Market yourself, and your practice will be better for it.
Over half of veterinarians want more of their clients to purchase pet insurance. If you are unsure how to increase the number of clients who have pet insurance your office, there is an easy way to help boost these numbers! By providing pet insurance as an employee benefit, it helps to boost your practice’s finances and creates passionate advocates in your office to persuade clients to get pet insurance. Find out more below.
Running a successful veterinary clinic or hospital can be overwhelming at times. At VetNetwork, we understand the day-to-day dedication of delivering optimal patient care. One way to ensure that pet owners are getting the correct information on your site and your office is to remember to incorporate these three “A” words below. These tips will help increase the odds of them booking an appointment with you and staying with your clinic.
Highlighting your experience, education and other credentials in a well-written, succinct and professional way online is very important when it comes to informing pet parents. What are your credentials? Are you properly highlighting them on your website and in your office? Does the parent feel reassured that their oral health is in the hands of a capable, compassionate professional?
Depending on where your clinic is located, pet parents may be inundated with doctor websites and social media pages. Sometimes all it takes is a few in-house photos and a smiling headshot of a dentist to sway a patient’s decision. By showing the real human beings that are in your clinic every day, pet parents get great insight as to what the office experience will be like. Be sure to have photos of the staff in candid moments, a comfortable waiting room that looks clean and organized, and a front desk photo on your website.
Does your clinic offer promotions often? Are these promotions or discounts easily visible on your site? Are the insurances you accept up to date on your website? These are all vital factors that pet owners consider when finding a vet clinic. If your pricing is too high or you don’t offer many promotions or perks, this could be an issue. By making sure owners have financial information easily accessible you can make sure you’re getting more business than the clinic down the road.
By incorporating the three A’s you can help your clinic keep a steady road to success. For further help with your website and SEO, contact VetNetwork today!
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