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How can you find out what your audience actually wants from you? When you’re not sure what your audience wants or needs from you, it can cause a lot of confusion and potentially waste a lot of time, money and effort.  

Maybe you’re playing with an idea for a new product or service, but you’re not sure if there’s even a market for it? Or, maybe you’re in the process of building a social media following but struggling with engagement? 

Whatever the issue, the top tips I share on this solo episode of Youpreneur FM are designed to help you get clarity and figure out what it is that your customers truly need from you.   

So, if you want to learn where you should be spending your money and time to better serve your tribe, tune in! 

Essential Learning Points From This Episode:  

  • The numbers never lie. Don’t neglect your analytics and learn how to use it to your advantage 
  • Create an inventory of your findings and look for positive patterns to emulate  
  • Use Google Console to find the specific keywords your customers type in to search for you and start fine-tuning your SEO strategy accordingly 
  • Search social networks to see what people are talking about that relates to your industry or niche 
  • You need to approach people directly to really find out what they need & want from you 
  • Use direct questions in your social media posts to help create engagement 
  • Make sure your audience knows that by taking part in your survey, they’re helping you to tailor your content to meet their needs in the future 
  • Much, much more! 

Important Links & Mentions From this Episode:  

Thank You for Tuning In! 

There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please  share  it  by using the social media buttons you see at the top and bottom of this page

For more information and to explore further episodes please click here.

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I’ve decided it’s time to go back to basics. Over the next month, I’m deep diving into basic business training so that you can regain clarity on the goals you set yourself for 2019. This will mean you can focus on making the second half of the year even stronger than the first. 

So, I’m starting at the beginning when you’re about to launch a website for your personal brand business. Chances are, like the rest of us, you’ll face the daunting challenge of choosing the perfect domain name. Your domain name says a lot about you and your business.  

You’ve got to make sure that your domain name fits your personal brand and conveys the message you want to deliver to the people you want to serve. However, there are a few common misconceptions that can lead to confusion about selecting the right domain for your personal brand business.  

Thankfully, I’ve condensed everything you need to know about choosing the perfect domain in this episode of Youpreneur FM. Tune in to discover how you can come up with a domain that resonates with your tribe and is powerful enough to grow with you as your business develops. 

Essential Learning Points From This Episode: 

  • Despite what many people think, using your personal name as a domain has plenty of growth potential  
  • Being memorable comes from the quality behind what you do as the brand, not your catchy brand name 
  • Your personal brand name is internet real estate and you should absolutely buy it 
  • When you’re building your brand the right way and for the right reasons, pivoting is built directly into your personal brand business  
  • If you build loyalty and rapport through your online presence, your audience will want to stick around 
  • When buying a domain name, you should consider the relationship you have with your clients  
  • Much, much more! 

Important Links & Mentions From this Episode: 

Thank You for Tuning In! 

There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page

For more information and to explore more episodes click here.

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When you first decided to launch your business, did you obsess over what you should build or sell? Or, did you consider who you should serve? For your sake, I hope you chose the latter! 

Choosing the right business model is the topic of this episode of Youpreneur FM, where I talk to the CEO of The ASK Method Company and national best-selling author, Ryan Levesque. The ASK Method is a system built to help internet marketers and online business owners serve their audience better and with more relevancy.  

Ryan is the author of the number one best-selling book, “ASK” and his new addition, “Choose.” Tune in to hear our conversation about his new book and how it can help you minimize your risk of failure and give you the confidence you need to choose the right direction for your business. 

I suggest grabbing your nearest notebook for this one!  

Essential Learning Points From This Episode: 

  • You’ve got to ask the right questions to understand your market at a deeper level 
  • The single biggest mistake people make is choosing the wrong market to go into 
  • The most important decision you’ll make before starting your business is what niche you’re going to serve 
  • The keyword volume of successful businesses all fit within a narrow and specific keyword band 
  • When deciding your ideal marketplace, you need to look for competitors who are succeeding in spite of themselves 
  • Finding your niche doorway into a market comes from being YOU 
  • Much, much more! 

Important Links & Mentions From this Episode: 

Thank You for Tuning In! 

There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please  share it  by using the social media buttons you see at the top and bottom of this page. 

For more information and to explore other episodes please click here.

 

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As youpreneurs, we can become so immersed in our businesses that we lose focus on other important aspects of our lives. Our health, personal relationships and time to rejuvenate are usually the first things to take a back seat.  

But, with so many things demanding our attention, how can you continue to build your business without sacrificing your health or personal relationships?  

Discover the answer on this incredible episode of Youpreneur FM, where I’m joined by New York Times best-selling author, Michael Hyatt. After experiencing a 330% growth in just three years, Michael’s business made it onto the Inc. 5000 list of America’s fastest-growing companies. Thankfully, Michael is a generous soul and has kindly shared how you can do the same and potentially reach the same level of growth and success in your business. 

Tune in to hear all about Michael’s new book, “Free to Focus” and discover how he managed to grow his business by a further 60% over the last 12 months while taking almost half of the year off! (yes, it’s possible!) 

Essential Learning Points From This Episode: 

  • If you want to do better, you’ve got to surround yourself with people who are doing better than you 
  • Your first accountability as a CEO should be to take care of your team. If your team takes care of your customers, your customers will take care of you 
  • The number one reason why people don’t achieve their goals is that they lose visibility 
  • By focusing on the right things, you can achieve more by doing less 
  • Anything outside of your “desire zone” is a candidate to either eliminate, automate or delegate 
  • You’re best thinking happens when you’re relaxed, so don’t be afraid to take time off work 
  • Much, much more! 

Important Links & Mentions From this Episode: 

Thank You for Tuning In! 

There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page. 

For more information and to explore other episodes, click here.

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Building a 7-figure personal brand business from the ground up is no easy feat. But, it is possible. It takes a lot of hard work, dedication and an invincible passion for your business that drives you to keep going no matter how tough it gets. 

When the end goal seems almost impossible to reach, it helps to hear from someone who’s “been there and done it.” That someone is the inspirational JJ Virgin, who is a nutrition and fitness expert who helps people lose weight and get healthy. Oh, and she’s the CEO of an 8-figure personal brand powerhouse. 

Tune into this episode of the podcast to hear from JJ Virgin and uncover how she built her incredible personal brand business and how you can do the same.  

It’s a fantastic episode and one that will help you on your journey to building the personal brand business based around you, your ethos and the people you wish to serve. So, grab a pen and notebook, and let’s jump right in!  

Essential Learning Points From This Episode: 

  • Collaboration is one of the key success principles, but you’ve got to be a member of the right group 
  • The biggest difference between those who kill it is how they show up when things get hard 
  • Whether you’re an entrepreneur or an employee, you need to build your personal brand  
  • To work on your unique ability, only do the things that you love to do and do them consistently 
  • Time is your most valuable commodity as an entrepreneur, so use your time wisely 
  • Only say “yes” to something if it’ll help get you to where you want to be 
  • Much, much more! 

Important Links & Mentions From this Episode: 

Thank You for Tuning In! 

There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please  share  it  by using the social media buttons you see at the top and bottom of this page

For more information and to explore other episodes please click here.

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As entrepreneurs, something that we all need to be inherently good at (to some degree) is communicating with our customers and potential prospects. Entrepreneurs are innovative leaders bursting with ideas, creativity and passion. Yet, the one thing I continue to see entrepreneurs struggle with is selling. 

So, what’s the problem? What has all of these entrepreneurs biting their lips, reluctant to sell their products or services? Well, the most common reason is because they’re afraid of rejection within their own entrepreneurial ecosystem. However, what a lot of entrepreneurs don’t realize is that you don’t always have to directly ask for the sale. If you’re willing to put the hard work into it, you can close a sale without ever having to ask the customer to part with their cash.

To help you understand this concept further, I’ve invited Phil Jones onto the show, who is an expert in this area. Listen in to discover how tiny tweaks and changes in the way you say certain things can lead to massive differences when it comes to your sales projection.

Essential Learning Points From This Episode:

  • Knowledge doesn’t always lead to power, sometimes it leads to you making the decision to not do it 
  • If you’re not convinced what you’re selling is worth the price, you won’t convince anyone else either 
  • Every entrepreneur is in the business of influencing change through other people’s minds 
  • The ability to repurpose after you’ve shot and missed is often where the value is 
  • You will not get paid more money than you ask for 
  • Actively choose the people you want to be around and learn from them 
  • Much, much more! 

Build a support network and you’ll have someone or something to fall back on in your time of need. #Youpreneur

Important Links & Mentions From this Episode: 

Thank You for Tuning In!

There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page. 

For more information and to explore other episodes, click here.

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Is it time for leaders to ditch the rulebook in favor of a fresh take on conventional leadership approaches? My guest and good friend, Kevin Kruse, certainly thinks so. In fact, his latest book, “Great Leaders Have No Rules,” teaches you how to become the leader everyone aspires to work for – without the hefty rulebook.

We dive into an insightful conversation on what we really need to do as leaders going forward in today’s very busy and ever-changing world. Kevin’s concept of a life without rules applies beyond the office and will inspire you to focus on what matters the most in other areas of your life too.

Kevin also shares his controversial views on artificial intelligence and explores the very real possibility that robots could swarm the earth very soon in a quest to take our jobs. But, is this something to worry about from a Youpreneur ecosystem perspective? You’ll find out on this episode of Youpreneur FM, which drops tons of great value bombs and fresh insights on leadership, so tune in and enjoy!

Essential Learning Points From This Episode:
  • The first thing you need to do to become a successful entrepreneur is write a book
  • It’s easier to brand a person than it is to brand a company
  • Replace your open-door policy with a consistent calendar schedule
  • Push decision making down to your team members
  • In five years, 67% of all managers will be replaced by AI
  • Leadership is not a choice, so it’s critical you lead with intent
  • Much, much more!
Important Links & Mentions From this Episode: Thank You for Tuning In!

There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page.

For more information and to explore other episodes go to youpreneur.com/337

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Break-ups are tough. Most of us know what the sting of a break-up feels like, but what about a business break-up? What does it entail? And, is there any way to come out on the other side unscathed? Let’s find out! 

In this unique episode of Youpreneur FM, Jordan Harbinger joins me to share his story of how his personal brand survived a business partnership that went horrifically wrong.  

It’s not the usual type of episode we have here on the show, but it’s a cautionary tale with a very important lesson that I know you’ll appreciate. Listen in to discover how he kept his personal brand alive despite the difficulties he faced and learn how he was able to build a stronger business because of it. 

Essential Learning Points From This Episode: 

  • If your gut tells you something’s not quite right with a business partnership, don’t be so quick to overlook it 
  • No matter how much money you’re making, it doesn’t solve everything 
  • Build a support network and you’ll have someone or something to fall back on in your time of need 
  • When you inject your personal brand into what you’re doing, people will follow you 
  • Your network and personal brand are the only insurance you get in business 
  • Much, much more! 

 Important Links & Mentions From this Episode: 

Thank You for Tuning In! 

There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page.

For more information and to explore other episodes, click here.

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Whenever we mention ‘email marketing funnels’ on the podcast, we’re swamped with questions and queries about them. What is an email marketing funnel? And, what should or shouldn’t go into one?

An effective email marketing funnel turns prospects into paying customers using a series of emails crafted to sell a service or product. But, it’s not about sending one sales pitch after the other. Your emails must provide value through educational content that also helps nurture a budding relationship between you and your subscriber.

On this solo episode of Youpreneur FM, I dive into how an email marketing funnel works and share the perfect recipe to cook up your first really simple, but effective, email marketing funnel.

So, if you want to learn how your emails can turn subscribers into paying customers, this episode is for you!

Essential Learning Points From This Episode:

  • You need a marketing automation process that nurtures your audience, eventually turning them into paying customers
  • Almost half of leads will never be ready to buy from you
  • A welcome email should tell your audience what they can expect from you
  • Your lead magnet should be relevant to the intent your audience will have to ultimately end up buying your product
  • Remember to use emails to connect with subscribers after they’ve become paying customers
  • Engage with non-buyers and ask them why they didn’t buy from you
  • Much, much more!

Important Links & Mentions From this Episode:

Thank You for Tuning In!

There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page.

For more information and to explore other episodes go to youpreneur.com/335

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Sometimes in life, you’re fortunate enough to meet a few wonderful people who are making a real difference in the world. One such individual is my special guest on this episode of Youpreneur FM, Jon Vroman. Jon is a dad, speaker, author and founder of Front Row Foundation and Front Row Dads.

Front Row Foundation and its volunteers strongly believe in the healing powers of the mind and its ability to nourish the human spirit. They help to provide life-changing moments for people facing critical health issues by giving them a front-row experience they’ll never forget. Helping people in need create lifelong memories with those closest to them is priceless.

Jon has also founded Front Row Dads, which is a growth centered brotherhood that brings dads together and focuses on vibrant health, emotional mastery, thriving relationships and intentional parenting. He strives to align dads with the concept of being a family man with a business, and not a businessman with a family.

In this episode of the podcast, Jon and I talk about his charities and business, exploring how he has managed to mix profit and purpose to create a well-rounded life and business that empowers others to give back to people that deserve it the most.

Essential Learning Points From This Episode:
  • Mixing profit and purpose can have a powerful impact on an entrepreneur’s life
  • You don’t need to know all the answers, you just have to be curious
  • People go to events and join communities because they want to learn with people
  • You have to believe that your work is critical enough to change the world
  • People support what they help to create, which can lead to lots of great referrals
  • Much, much more!
Important Links & Mentions From this Episode: Thank You for Tuning In!

There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page.

For more information and to explore other episodes go to: youpreneur.com/334

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