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Data from National Association of Realtors

Executive Summary

Buyers’ Agent Perspective:

—Forty-nine percent of buyers’ agents cited that homes staging had an effect on most buyer’s view of the home.

—Seventy-seven percent of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home.

—Staging the living room for buyers was found to be most important (55 percent), followed by staging the master bedroom (51 percent), and staging the kitchen (41 percent).

—About one-third of buyer’s agents said that staging a home increased the dollar value offered between one and five percent compared to other similar homes on the market that are not staged.

Sellers’ Agent Perspective:

—Thirty-eight percent of sellers’ agents said they stage all sellers’ homes prior to listing them for sale. Fourteen percent noted that they only stage homes that are difficult to sell.

—The most common rooms that are staged include the living room (83 percent), kitchen (76 percent), master bedroom (69 percent), and the dining room (66 percent).

—The costs of staging a home were typically paid by the seller before the home is listed (25 percent).

—When staging a home, 29 percent of sellers’ agents reported an increase of one percent to five percent of the dollar value offered by buyers, in comparison to similar homes. Twenty-one percent of respondents stated that staging a home increased the dollar value of the home between six and 10 percent.

Thirty-nine percent of sellers’ agents stated that staging a home greatly decreases the amount of time the home is on the market.

—The most common home improvement items agents recommended to sellers were decluttering the home (93 percent), entire home cleaning (89 percent), carpet cleaning (81 percent), and removing pets during showings (80 percent).

Home Staging Effect on Buyer’s View of Home

Impacts of Buyer Viewing a Staged Home

  • Easier to visualize property as future home – 77%
  • More willing to walk through home seen online – 40%
  • Will positively impact home value when decorated – 38%
  • Willing to overlook property faults – 27%
  • Will negatively impact home value if no decorated to buyer’s taste – 9%
  • More suspect of home features – 4%

Importance of Staged Rooms

Staging the living room for buyers was found to be most important (55 percent), followed by staging the master bedroom (51 percent), and staging the kitchen (41 percent).

Buyers’ agents cited staging the guest bedroom as the least important room, with just nine percent saying that it was very important to stage.

Very IMPORTANT:

Living room – 55%

Master bedroom – 51%

Kitchen – 41%

Yard/outside space – 30%

Dining room – 29%

Bathroom – 22%

Child’s bedroom – 12%

Percentage Change in Dollar Value When Home is Staged

About one-third of buyer’s agents said that staging a home increased the dollar value offered between one and five percent compared to other similar homes on the market that are not staged.

Twenty-five percent of buyers’ agents indicated staging a home had no impact on the dollar value that was offered.

No impact on dollar value –25%

Increase 1% to 5% – 31%

Increase 6% to 10% – 13%

Increase 11% to 15% – 3%

Increase of 16% to 20% – 2%

Not sure of effect – 26%

 

Impact of Time on Market

Thirty-nine percent of sellers’ agents stated that staging a home greatly decreases the amount of time on the market

Twenty-three percent reported slight decreases in the time on the market

Eight percent stated that staging a home did not affect the time on the market.

Home Improvement

The most common home improvement items agents recommended to sellers were:

  • Decluttering the home – 93%
  • Entire home cleaning – 89%
  • Carpet cleaning – 81%
  • Removal 0f pets during showings – 80%
  • Make minor repairs – 75%
  • Depersonalize – 72%
  • Landscape – 68%
  • Paint walls – 68%

The post Home Staging In 2017 appeared first on Truckee Home Staging & Redesign.

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1. You Will Make More Money
According to a 2014 Zillow Survey of Real Estate Agents, hiring a professional home stager is the second BEST investment a home seller can make in the process of selling their home.

2. Your House Will Sell Faster which = More Money and Less Headache and Stress
A National Association of Realtors survey found that the longer a home stays on the market, the further below list price it drops. Homes that sold in the first 4 weeks averaged 1% more than the list price; 4 to 12 weeks averaged 5% less; 13 to 24 weeks averaged 6.4% less; than list price; and 24 weeks averaged more than 10% less than list price.

3. The Cost of Staging Doesn’t Cost A Dime – see #2 above

4. Most Home Sellers Cannot View Their House Objectively
If you can’t see objectively, you can’t “package” effectively. Have an HSR staging professional get your home into its most advantageous condition for showing.

5. Your online photos will stand-out amongst the competition
According to a NAR profile of buyers, over 95% of buyers are searching for homes online first before deciding to visit. Give buyers a reason to drive to your home by having multiple photos of beautifully staged rooms that will stand out among the competition!

6. Only 10% of Homebuyers Can Visualize the Potential of a Home
That’s why staging a home is critical! You don’t want the advantages of your home overlooked and left up to the buyer’s imagination.

7. The Longer Your Home is on the Market, the Lower the Price Will Be, so STAGE FIRST!
According to a National Association of Realtors survey, homes that sold after 4 weeks on the market sold for 6% less then ones within the first 4 weeks! Don’t be in a position where you have to lower your price…have your house staged!

8. The Money You Make On the Sale of Your Home May Be TAX FREE and the Money You Spend on Staging is Deductible!
Take advantage of a possible tax-free capital gain by getting every dollar possible while getting a possible tax deduction for spending on staging services to improve and sell your home! (*States may vary, so please consult your accountant)

9. Leaving Your House in “AS IS” Condition Will Only Help Sell the Competition
Competition can be stiff and buyers have very high expectations, as well as choices. Successful agents know that the key to competing is professional staging because it creates compelling online presentations, drives buyer traffic to the home, and turns prospects into buyers.

10. You Can Relax
You will have the satisfaction of knowing you have done absolutely everything possible to affect a quick sale of your most valuable commodity and for top dollar! Don’t leave money on the table

Copyright Home Staging Resource, LLC

The post Top Ten Reasons You Should Professionally Stage Your Home appeared first on Truckee Home Staging & Redesign.

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Available in Truckee, North Lake Tahoe, and now Reno

These properties were new construction or empty properties:

The post Vacant Home Staging appeared first on Truckee Home Staging & Redesign.

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