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The purpose of writing a business book has changed over the years.  While the focus might have been on units sold, it has shifted to being a tool to increase your reach, brand recognition, and cache.

Our guest Lori Ames, Founder and CEO of PR Freelancer Agency sits down with Peter to share her expertise in publicity, public relations, and marketing for non-fiction authors.

Lori gives advice on how to approach a PR firm, what the long term and sustainable purpose of your book should look like, and why books no longer have a shelf life.  In addition to book publishing, Peter and Lori discuss the effects of having out dated materials on your website or blog and the benefits of hiring a PR firm directly.

Writing a book can be a daunting task. During the process you have to make sure the other parts of your business continue to work. Peter shares advice for making sure the book writing process doesn’t control you.


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The post Leveraging Thought Leadership With Peter Winick – Episode 102 – Lori Ames appeared first on Thought Leadership Leverage.

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When writing a book on your content, it is easy to feel handcuffed by a fear of saying too much. But there is value in having to write down what you do in a way that others can understand and implement it.

Our guest is David Benjamin. He is the Co-Founder and Chief Architect of Syntegrity Group, which specializes in advising Fortune 500 and Government leaders on how to organize for complexity. Also, David is the co-author of the upcoming book “Cracking Complexity” available on May 7th, 2019.

David sits down with Peter to discuss the process he took writing the book with a co-author, who found a 3rd partner in a ghost writer. They discuss taking a proven method and making a market for it, where their target audience might not have been aware they needed the solution.

It takes a solid strategy to forge your own marketplace for your product and methods. Make sure you have one in place by working with Thought Leadership Leverage.


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The post Leveraging Thought Leadership With Peter Winick – Episode 101 – David Benjamin appeared first on Thought Leadership Leverage.

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We are celebrating our 100th episode of Leveraging Thought Leadership with Peter Winick. Over the last year, we have had the honor of having some of the biggest and brightest thought leaders, authors, publishers, marketers, and content creators from a wide variety of industries.

In a retrospective, we look back at a few of our favorite guests along with some of the best advice they provide to our listeners.

Chester Elton highlights the need to build relationships and build content. Juliet Funt shares her expertise in Keynote speaking. Stephen MR Covey talks about various modalities and how to align your profit with your mission. Allison Shapira tackles price vs value and the various audiences you might work for. Chip Conely dives into marketing and refining your client avatar. And last but not least, Daniel Pink discusses his experience with publishers and agents and how they have been a big part of his success in the book industry.

We thank all of our listeners and ask you to continue tuning in, sharing our content, and helping us make the next 100 episodes even more successful.

With so many facets to being a Thought Leader there are lots of places we might be able to help. Take our quiz to see if you could use our expertise.


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The post Leveraging Thought Leadership With Peter Winick – Episode 100 appeared first on Thought Leadership Leverage.

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Are you looking for creative and interesting way to scale your content? Are you a Thought Leader with content based on teaching some important information? Do you spend too much time focused on speaking engagements and not enough time developing the business? Are you willing to eat your own dog food? Because to succeed you need to!

Our guest Kate Vitasek, a teacher at the University of Tennessee, Founder of Vested, author of “Vested”, “The Vested Outsourcing Manual”, “Getting to We”, monthly contributor to Forbes and Keynote speaker brings a wealth of knowledge on building a business off following the very principles she teaches.

Kate shares how to make a win-win licensing model and why the standard agreement might not be what you need. Along with Peter they share interesting ways to scale your content, how to make sure your spend time on all aspects of your business from content creation to speaking and how you can change the world one deal at a time.

If you have trouble managing your time and are struggling to scale your content, Peter has some advice.


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The post Leveraging Thought Leadership With Peter Winick – Episode 99 – Kate Vitasek appeared first on Thought Leadership Leverage.

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Writing a book is hard, but selling a book is even harder.  You can make that task easier by hiring a good PR person. But how will you know if the fit is right?  What questions should you ask?  What is the publishing house going to do for you?  These are all important questions but what do the right answers look like?

Our guest, Tess Woods is an entrepreneurial leader with 20+ years of experience in strategy, branding, thought leadership, and hands-on campaign development who has been featured in The New York Times, Bloomberg Business Week, and Forbes.

Peter and Tess discuss why you need to set your expectations for sales, have a marketing plan in place, and be building your followership well in advance.  Along with those topics, Tess gives expertise on finding a PR person that will fit your needs, understand your genre, and have success in the market your book will be in.

If you want to understand what having a best-selling book means and why hitting that benchmark might not be that important for your goals, you’ll need to listen to this episode!

If you are going to publish a book but are struggling to find a smart strategy to accomplish your marketing goals, reach out to us for advice.


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The post Leveraging Thought Leadership With Peter Winick – Episode 98 – Tess Woods appeared first on Thought Leadership Leverage.

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When building your Avatar you need to discover what motivates them, what inspires them, what are they worried about, and what is the biggest problem in their environment.

Our guest Anton Gunn, is a keynote speaker, the number one authority on presidential leadership in the healthcare environment, and author of “The Presidential Principles” and “The Audacity of Leadership”.

Anton and Peter discuss how your keynote can be the commercial for what you actually do and how you need to point out the individual problem your avatar is having and how you are the unique solution to it as well as how to add value after a keynote for further business.

If you are starting to write a book or take your content to market this episode has great advice for finding your audience, getting more out of keynote speaking, how the riches are in the niches.

Once you have your avatar tuned in and your content rolled out, you might want to consider ways to scale it without having to spend 200 days a year on the road.


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The post Leveraging Thought Leadership With Peter Winick – Episode 97 – Anton Gunn appeared first on Thought Leadership Leverage.

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When you start thinking about your book, before you put pen to paper, you should already be thinking about target market and publishing pathways.

Naren Aryal, CEO of Mascot Books and Amplify Publishing and author of “How to Sell a Crapload of Books” sits down with Peter to share his expertise in the fastest growing publishing method: Hybrid! Today, Naren explains a bit about hybrid publishing and how it is different from traditional style of publishing. If you are interested in a high quality book, if distribution is important to you, getting the book to reach your target audience, and marketing then you should consider the hybrid approach.

In the course of conversation, they share what potential authors should be thinking about before they start writing to increase the chances of a successful book.  They give details on the advantages of hybrid publishing, and reasons to write a book, beyond sales.  Also, you will learn why the cultivation of an author’s platform is very important and should be started long before the book is published.

If you have an idea for a book and think “This is something everyone can use!” Peter has some advice for you.


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The post Leveraging Thought Leadership With Peter Winick – Episode 96 – Naren Aryal appeared first on Thought Leadership Leverage.

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When it comes to marketing, you can’t just copy what others are doing. You need to put it through the filter of “what would my tribe think?”

Our guest Heather Dominick, founder and leader of the Highly Sensitive Entrepreneur at A Course In Business Miracles tells us how she transitioned from being a High School drama teacher to leading a movement for an under-served group of entrepreneurs.

Heather shares her experience with finding her niche, making marketing trends work for her, and finding ways to best serve her audience.

If you are searching for the right way to market to your tribe, let Thought Leadership Leverage help.


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The post Leveraging Thought Leadership With Peter Winick – Episode 95 – Heather Dominick appeared first on Thought Leadership Leverage.

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In an era when everyone can be their own publisher, how to get your get message above the noise? Are you articulating what you are passionate about in a way that your audience can understand and relate?

Kevin W. McCarthy, Chief Leadership Officer of On Purpose Partners and author of “On Purpose Person”, “On Purpose Business Person”, and “Chief Leadership Officer” joins Peter to discuss finding your purpose, delivering your message, and what you will have to have in order to make the sales of both your product and yourself.

Kevin can help you discover your purpose in just two words!

Once your know your purpose and your message Thought Leadership Leverage can help you develop that into various products.


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The post Leveraging Thought Leadership With Peter Winick – Episode 94 – Kevin W McCarthy appeared first on Thought Leadership Leverage.

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Have you ever wondered how to fund your startup? Finding the funds can be a serious challenge, but the secret is there is no shortage of money or people looking to invest. You just have to know where to look and what they are looking for.

Judy Robinett, author of “Crack the Funding Code” and “How to be a Power Connector” introduces us to the world of crowd funding and angel investors, who might be the solution to your money troubles.

In addition, Judy and Peter discuss doing due diligence and how you can make yourself an attractive guest for podcasts and other interviews to help get your message out.

If you think you would make a great guest for our podcast, please let us know!


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The post Leveraging Thought Leadership With Peter Winick – Episode 93 – Judy Robinett appeared first on Thought Leadership Leverage.

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