Changing the conversation around recruiting, employer brand and hiring. The Talent Cast podcast will show you how employer branding and recruitment marketing can help even your company hire better talent.
A great brand position, brand promise or even strategy that sits in a deck without being used is 100% worthless. So while thinking strategically is a great start, you need to activate the brand in order to see your employer brand’s value.
While we’ve talked about specific channels and media before, we’ve never thought through activation as a concept. In this episode, we’ll reveal the secret to activating your employer brand across any channel in any company. Enjoy!
While I’m a big believer and proponent of opening the doors to let everyone find frustration and satisfaction at work, as a middle-ages white guy, I always feel out of my depth. Luckily, I know a guy who lives and breathes diversity. We have yet another rambling conversation on what its going to take to change minds and the world.
I’m a huge fan of Torin Ellis, but I’m also his friend, so I’m tickled purple to bring him onto the podcast. And for real: if you get the chance to hear him speak, do it. The man’s got the mojo.
Haven’t we been doing this recruiting thing for a LONG time already? Does it feel like we’re not really getting any better at it, that we’re all throwing up our hands and giving up that things can be better.
And if we look at recruiters and sourcers and HRBPs and hiring managers as independent actors instead of an integrated system, that might be true. But pilots and surgeons face similar problems with far higher stakes and have found ways to achieving much better outcomes. What can they teach us about improving hiring systems?
Today, we try a little experiment and talk to my friend and recruitment marketing genius Tracey Parsons. Topics covered along the way: why doesn’t the business work well with recruiting, creating surprise and delight in candidates and just how low the bar is t0 making most candidates thrilled to apply.
If you enjoyed this “experiment,” let me know! I’ve got a few more on deck and want to make sure its delivering value to you!
How do you define “strategy?” Go ahead. I’ll wait. It’s a lot harder than you might expect. Now take the definition and see how it fits as your employer brand strategy. A little awkward? Here’s the deal: it’s very rare that any of us are taught “strategy” as a concept, and yet our jobs depend on our ability to develop and execute one. In this episode we go hard into what a strategy is and how you should go about developing one.
It’s so much easier to work on and with the things we control. But… that’s pretty limiting, isn’t it? Especially in our jobs where we control almost nothing at all. If you want to succeed as an employer brand or recruitment marketing pro, the smart move is to ignore the things we control and focus on what we don’t.
How much time do you think you spend on the tools you and your team use to source and recruit? Add in vendor demos and evaluation trials and internal conversations (not to mention budget conversations) and it adds up. But how often have those tools worked out? How often have they delivered the promised results? When it’s all over, was spending that time and money worth it?
What if there was a way to ensure that your new tools work out? In this podcast, you’ll get ten questions to ask before you buy anything to eliminate buying regrets.
I’ve been interviewing people and a theme is emerging: even when the company has something unique to offer, even if it has a lot of positives to talk about, candidates simply don’t believe it until they are hired and see it for themselves. There are a couple of reasons for this, but a core one has to do with understanding content marketing strategy.
If your employer brand is the perception someone has about what it must be like to work there. where does that perception come from? More to the point, what can we do to influence and shape that perception? The answer isn’t a campaign or a project, tool or seminar. The answer is in building great habits.
Freshly back from Talent Brand Summit an 100+ employer brand pros, I was struck by how much we talk of tactics, strategies, optimizations, tools and metrics, but very very very little about emotions. But people won’t do anything until they feel something. So let’s start talking about eliciting and sparking emotions in candidates.