Loading...

Follow The SEO Platform on Feedspot

Continue with Google
Continue with Facebook
or

Valid

The growth of the internet means that the numbers of websites are increasing at a rapid pace. As a consequence, your brand can face some tough time in attracting target audience. The presence of high-quality content does not amount to much if it cannot reach your audience.

Links

It is important to take the anchor text into account during internal linking of web pages in your website. Texts like “click on this link” or “click” are not much effective. Instead, you can place keywords in their place. When keywords are used in the anchor text, then spiders are able to identify them and assign a good ranking to your website.

Misspellings

For optimisation of SERPs (search engine results pages), one of the most effective, yet underutilised strategy is to misspell keywords in meta details. This is because it is not uncommon for users to type wrong spellings in search engines. Therefore, you can take advantage of these mistakes and improve the ranking of your website.

The Programming Aspect

The programming skill-set is highly beneficial in the SEO universe. For instance, if there is some coding issue in your JavaScript code, then the spiders would be unable to index it.

Go through the web pages of your competitors and assess their front-end coding. By analysing the code of your competitors, you can tap into their SEO reserves along with getting a perspective about their use of keywords. As a result, you can educate yourself with some useful tactics to improve the ranking of your website.

Domain Name

The selection of domain name for your website requires thorough thinking. Your potential client must be able to easily recall your domain name, and it must also reflect the services and products of your business. Such a strategy also helps your brand reach more people on platforms like YouTube as people can easily pronounce and remember your brand.

Flash

The usage of Flash is discouraged by many leading SEO analysts. This is because spiders are unable to work with Flash. Make sure that your content is easily crawl-able, so spiders from search engines do not have any difficulty in indexing it.

Time Spent At Your Website

It may be possible that your website gets a great deal of traffic. However, it is more important to identify if that traffic is actually spending considerable time on your website or else their presence does not hold much weight. Search engines are actively keeping a track of a customer’s activity on a website for ranking purposes. Make sure that your website is unique and original such that any incoming visitors do not instantly turn away from your brand.

In today’s age, you must embrace SEO and abide by it to improve the ranking of your website. If you have any about any aspect related to search engine optimisation, then you can contact us.

The post The Wonderful World of SEO appeared first on The SEO Platform.

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

How do you analyse your website? Businesses compete on a daily basis to rank higher than their competitors. As a business owner, you need an effective analysis model through which you can generate a fair assessment for your brand. For starters, you can use SWOT analysis to evaluate your online performance.

What Is a SWOT Analysis?

SWOT is an amalgamation of four components: Strengths, Weaknesses, Opportunities, and Threats. They are commonly used by companies for the evaluation of their online performance as they allow managers to get valuable insights.

These components are further classified into two sub-categories: internal and external. Strengths and weakness make up the internal components because they can be supervised by the organisation. Conversely, opportunities and threats are the external components because they are not under the business’ control.

The SWOT analysis initiates by defining certain objectives and goals for your online marketing. It is important to note that these goals must be “realistic” and measurable or else they do not contribute much. For example, you can set a goal that your sales should increase by 5% through your social media marketing in the next 12 months. On the other hand, if you propose a 50% increase, then such unrealistic growth impairs the analysis. When you are done with defining your goals and objectives, you can then perform the following steps.

Strengths

As the name suggests, strengths consist of your key advantages and areas where you hold a significant edge over your competitors. For example, your strengths can be your blogs which are received well by your target audience and boast a healthy following. Likewise, if the conversion rate of your landing page is high due to your content marketing and web page design, then it can also fall under the strengths category.

Weaknesses

Weaknesses point to the flaws and drawbacks of your website where you are deemed unfavourable by your users. This is an area where your competitors are ahead of you. Weaknesses are important to identify because they halt your progress and can become a major hindrance to your goals and objectives. For example, a weakness can be a poor mobile optimisation of your website .i.e. your website does not load well on the mobile devices of your target audience.

Opportunities

Opportunities are those metrics through which you can increase the reach and performance of your website. If you are able to identify opportunities as and when they arise, you can achieve your goals and objectives easily. For example, your opportunity can be to improve the payment system of your website and facilitate quick and cheap transactions for your customers.

Threats

Threats are those external components which can hamper your path to achieve your goals and objectives. For example, a threat can be the ever-changing consumer requirements, thereby making your products or services out-dated. New websites in your industry can also be considered as a threat.

The post What Is a SWOT Analysis? appeared first on The SEO Platform.

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

Taking strategic SEO decisions involves increasing your online visibility by considering a wide variety of aspects, such as your web design and quality of content. Before investing in professional web designing, consider the following aspects of web development.

The HTTPS Factor

A few years back, Google announced that it would begin ranking HTTPS websites higher than the HTTP ones. The “S” in HTTPS refers to security, an extremely important feature for websites. Therefore, it is important to purchase an SSL certificate. Most importantly, if your website processes sensitive information such as credit card details, then you must embrace HTTPS for your own sake.

Speed of Your Website

The web development staff members are often provided with unrealistic deadlines to produce and deploy the codes. This strategy usually backfires, especially if the task at hand has a high priority like the development of your website.

When developers are forced to code quicker, then they are more focused to write a “workable” code rather than aiming for quality and perfection. Therefore, take your development team into confidence and give them sufficient time for designing your website. However, you must remember that the user experience of your website is a highly necessary requirement. Convey them to apply optimisation such that your target audience does not get annoyed by the loading speed of your website.

The Geographical and Linguistic Aspect

Do you plan to create a website which would serve users from multiple countries? If you do, then you must think about whether it is going to be multiregional or multilingual. Your keyword research must be “localised.”

If you intend to appeal to all the countries and language with a single website, then you can make use of the subfolders strategy, i.e. for France your website could be www.abc.com/fr while for Australia your website could be www.abc.com/aus. Such a strategy may not generate the best SEO result, but it is usually cheaper.

It is difficult to target all of your countries at once. To get a bigger advantage, you should attempt to get the domains of each of your countries so you can construct a SEO strategy for each of them according to their locations and languages. This strategy is more rewarding for SEO, though; such a strategy requires considerable resources to work.

Addressing the Crawler Issue

Nowadays, the front-end of websites are developed through several technologies. Historically, HTML, CSS, and JavaScript were enough to design websites. However, today websites are more visually pleasing and have become more powerful thanks to newer technologies such as the gazillion amount of JS frameworks.

Sometimes, crawlers find it tough to go through such technologies. While your use of modern web frameworks is not wrong, however, you must keep in mind that these technologies may affect your SEO. Therefore, become more aware of your front-end tools and use structured data to mark up your pages.

If you have any plans to create a website in near future then by just taking these strategic SEO decisions can make a huge difference to your online visibility. For more details, you can always contact us.

The post Strategic SEO Decisions to Make Before Web Design appeared first on The SEO Platform.

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

Do you want to learn SEO?

SEO is a set of techniques which is used to rank a website on search engines like Google. To learn SEO, you have to grasp the following concepts.

White Hat and Black Hat

There are two major types of SEO: white hat and black hat. In white hat SEO, marketers use only those SEO tactics which have been defined and announced by search engines. Search engines like Google have published numerous factors which they use to generate page results like the use of HTTPS websites.

On the other hand, black hat SEO is one which does not adhere to the guidelines of search engines. This tactic is focused on finding loopholes of search engines to gain a better ranking.

Research and Analysis

Research and analysis is composed of several factors. One of them is keyword research where tools are used to identify and accumulate keywords. These keywords are associated with the type and nature of the business. For instance, for a coffee shop, a keyword would be “best coffee flavours. The correct placement of the appropriate keywords on the website greatly maximises its ranking.

Another component of research and analysis includes competitor analysis. In this strategy, the website of a competitor is analysed deeply to see how they are ranking better. Their keywords and other SEO strategies are studied in order to learn from their strengths.

On-page SEO

On-page SEO is a technique in which efforts are done on the contents and resources of a website for enhancing the online presence of websites. This content includes factors like optimising HTML code which includes meta titles, descriptions, headings, tags, canonical tags, and several other factors.

One of the components of on-page SEO is optimizing images. Sometimes, websites are unable to display images. In such cases, the end user is unable to decipher the content of images. To facilitate them, the “alt-text” property in HTML’s source code is modified. For instance,

<!DOCTYPE>

<html>

<body>

<img src=”rain.png” alt=”rain on a crowded street”/>

</body>

</html>

Another important strategy of on-page SEO is internal link building. In this technique, the web pages of a website are hyperlinked in such a way that they point to each other.

Off-Page SEO

As the name suggests, in this SEO technique, efforts are made outside of the website to boost its ranking on SERPs. Mainly, this strategy focuses on the acquisition of backlinks from various sources. Backlinks are incoming links of a webpage. When a credible website, social media channel, or an established authority website in an industry quotes the backlink of a brand, then it not only increases the image of that brand but also improves the ranking of their website.

To learn SEO, it is necessary to go through all of the above-mentioned topics in detail and practice these strategies. If you need any guidance, then contact us.

The post SEO Tutorial for Beginners appeared first on The SEO Platform.

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

In recent years, the SEO space has gained huge momentum as business owners and marketers are becoming more and more engaged in implementing SEO to improve the online presence of their brands. Following are some search engine statistics which consist of some interesting insights.

1.    Which Search Engine to Appeal to?

A 2017 study illustrates the fact that Google is the leader of search engines as it covered around 79% international traffic. Microsoft’s Bing came at second with 7% while Baidu was the third. For SEO,  the results of this study is simple: focus your SEO strategy for Google.

2.    User Queries per Day on Google

According to research, on average, Google has to deal with about 63,000 searches for every passing second. Therefore, you have a huge opportunity to cater to different demographics.

3.    Contents of Search Queries

Hubspot highlighted the fact that around 50% of user queries take more than four words. This fact is crucial for keyword research because it means that an average user is not searching for a single or double word, but they are using long phrases to get the most out of their results. Therefore, you should not use a single keyword but instead, make use of long-tail keywords.

4.    The Mobile Surge

Research indicates that the number of user searches on Google is higher than the number of computers in about 10 countries (Japan, U.S. included). As the world is going more and more “mobile”, make sure that your SEO strategy prioritises mobile friendliness for better rankings. Additionally, do not forget the responsiveness feature as the rising differences in screen sizes is also one of the newer trends.

5.    First Page Results

Backlinko claims that whenever a user types a query, the result of the first page boasts around 1,890 words on Google. What this effectively implies is that the more detailed the content is, the better your ranking is likely to be. Obviously, if users type more than four words on average, they are looking for a detailed piece of information.

6.    Shares and Links

In the past, Moz and BuzzSumo collaborated to process almost 1 million articles. Their findings included the fact that content which has more 1,000 words has an advantage over the shorter content because it gets more links and shares.

7.    Effectiveness

Marketers have begun to view SEO more useful and valuable with the passage of time. MarketDive’s study stated that 82% of marketers found SEO to become more prominent while 42% believed that the usefulness of SEO is also experiencing a rise.

8.    Focus on SEO

Marketers have begun focusing on SEO more in comparison to other strategies. Around 61% marketers divulged that their leading inbound marketing strategy is to enhance search engine optimisation and boost the organic and online presence of their brands.

If you have any questions for digital marketing and SEO then feel free to contact us so we can dispel your doubts.

The post Search Engine Statistics appeared first on The SEO Platform.

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

Do you use Rightmove to manage your real estate agency? Are you struggling to attract your target audience? Do you want a permanent solution to revitalise your real estate business? If your answer is yes to all these questions, then having your own website can do wonders for your business.

It is 2019. If you’re running a business, you will need a fully functioning website to promote your business among your target audience. This rule also applies to realtors. If you are managing an estate agency, then a website can improve your business in the following ways.

First Platform for Research

Suppose that a client hears about your agency through someone who spoke highly about your business. Generally, the first course of action for clients is to research the services and products of a business. This is usually done through “Googling,” where the first results carry utmost significance. If you do not have a website, then your target audience will go through other websites where your brand might not be marketed in the best possible way.

On the other hand, if you have your own website, then a visitor can instantly find your website on the top of the search results. With control over your website, you can advertise your skills and experience properly.

Reviews

People always look for user reviews. To do this, they search on Google and select the top-most result to analyse your brand. This is where you can use your website to display your testimonials.

Simply put, testimonials help realtors reflect their worth in the form of success stories from happy clients. Therefore, they assist in building credibility of a brand and can tell your story to your clients about how you were able to change the lives of your tensed clients through your exceptional results.

Listings

While navigating through your website, one of the biggest interests for a client is to see your listing. Listings are a vital aspect of your business that can show all your properties for sale and rent. Now the question is that if your target audience uses Rightmove to view listings, then how can your website provide an edge?

If you choose to design your own website, then you can unlock a whole new level of customisation for your leads. Renting or purchasing a property is not a straightforward decision—each person evaluates through their own preferences. Search criteria filters do exist, but they are severely limited and can only offer a fixed number of options.

On the other hand, you can use your website to create unprecedented levels of personalisation for your target audience. For example, some people are looking for a home which is “weatherised” .i.e. it is modified to tackle extreme weathers. You can add this feature in the search criteria of your listings to attract specific demographics. By adopting such a strategy, you can make your brand stand out through your website.

Do you want to design a website for your real estate agency? Contact us so we can guide you through the whole process.

The post My Real Estate Agency Is On Rightmove – Why Do I Need a Website? appeared first on The SEO Platform.

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

When search engines find more than a single version of a page to be indexed, such a phenomenon is referred to as duplicate content. In such scenarios, search engines are perplexed and are unable to process the right page to show for a query. To generate a high-quality user experience, it is important for websites to avoid duplicating content. 

What Causes Duplicate Content? 

There are three main reasons behind the duplication of content.

1- Printer Friendly 

In many occurrences, a website is prone to have a duplicate content problem where its web-page has a page for printing. For instance, there can be two URLs. 

http://www.abccompany.com/casestudy2 

http://www.abccompany.com/printer/casestudy2 

2- Session IDs 

To deliver a better user experience, a website usually keeps a track of the sessions of a user. This is done to generate optimal personalisation so users are able to get recommendations according to their interactions with the website. For instance, an-ecommerce website can recognise that a user likes to shop for sports equipment and may offer recommendations for their favourite sports gear.  

Sometimes, a session ID can get attached to the URL of a website. As a consequence, duplicate version of a web-page may exist.  

http://www.abccompany.com/casestudy2 

http://www.abccompany.com /casestudy2?sessionid=45625 

3- Parameters in URL 

Sometimes, a URL has multiple parameters for tracking various segments, like IDs for analytics or campaigns. At other times, it is possible that a website’s Content Management System is modifying and incorporating any custom parameters. For instance, 

http://www.abccompany.com/casestudy2 

http://www.abccompany.com /casestudy2?source=organic 

http://www.abccompany.com/casestudy2?campaignid=4124 

Identify Duplicate Content 

To identify duplicate content, we recommend two tools: Screaming Frog and Google Webmaster. 

Screaming Frog 

Go to http://www.screamingfrog.co.uk/seo-spider/ and download the screaming frog web crawler. It provides an easy way for crawling up to 500 pages. This software comes with various features and facilitates the search of duplicate content. 

Page Titles 

To identify a duplicate page title, go to the tab “Page Titles” and initiate the search by clicking on “Duplicate”. Similarly, you can also do the same by clicking on “Meta Description”.  

URLs 

Go to the URL tab and click “Duplicate” it to see if there is more than a single instance of a URL version.  

Remedy Duplicate Content 

Bear in mind that the Search Engine Optimisation (SEO) of your website can be severely affected with the presence of duplicate content.

1- Canonical Tag

In your website code, you can incorporate a canonical tag. This tag informs search engine the page version which “you” desire to return for a search query. The tag is placed in the header of a web-page. It is one of the best techniques to use when you have more than a single version of a web-page.

2- Meta Tags 

By using metatags, you can always direct search engines to avoid indexing a specific web-page. 

<html> 

<head> 

<title>Use Metatags</title> 

<Meta Name=”Robots” Content=”noindex, nofollow”> 

</head> 

Meta tags are useful when a website admin intends to make a page public, but does not want it to be indexed. For example, the terms and conditions web-page is usually not indexed. 

The post How to Identify and Remedy Duplicate Content Issues on Your Website appeared first on The SEO Platform.

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

In recent years, the SEO space has gained huge momentum as business owners and marketers are becoming more and more engaged in implementing SEO to improve the online presence of their brands. Following are some search engine statistics which consist of some interesting insights.

1.    Which Search Engine to Appeal to?

A 2017 study illustrates the fact that Google is the leader of search engines as it covered around 79% international traffic. Microsoft’s Bing came at second with 7% while Baidu was the third. For SEO,  the results of this study is simple: focus your SEO strategy for Google.

2.    User Queries per Day on Google

According to research, on average, Google has to deal with about 63,000 searches for every passing second. Therefore, you have a huge opportunity to cater to different demographics.

3.    Contents of Search Queries

Hubspot highlighted the fact that around 50% of user queries take more than four words. This fact is crucial for keyword research because it means that an average user is not searching for a single or double word, but they are using long phrases to get the most out of their results. Therefore, you should not use a single keyword but instead, make use of long-tail keywords.

4.    The Mobile Surge

Research indicates that the number of user searches on Google is higher than the number of computers in about 10 countries (Japan, U.S. included). As the world is going more and more “mobile”, make sure that your SEO strategy prioritises mobile friendliness for better rankings. Additionally, do not forget the responsiveness feature as the rising differences in screen sizes is also one of the newer trends.

5.    First Page Results

Backlinko claims that whenever a user types a query, the result of the first page boasts around 1,890 words on Google. What this effectively implies is that the more detailed the content is, the better your ranking is likely to be. Obviously, if users type more than four words on average, they are looking for a detailed piece of information.

6.    Shares and Links

In the past, Moz and BuzzSumo collaborated to process almost 1 million articles. Their findings included the fact that content which has more 1,000 words has an advantage over the shorter content because it gets more links and shares.

7.    Effectiveness

Marketers have begun to view SEO more useful and valuable with the passage of time. MarketDive’s study stated that 82% of marketers found SEO to become more prominent while 42% believed that the usefulness of SEO is also experiencing a rise.

8.    Focus on SEO

Marketers have begun focusing on SEO more in comparison to other strategies. Around 61% marketers divulged that their leading inbound marketing strategy is to enhance search engine optimisation and boost the organic and online presence of their brands.

If you have any questions for digital marketing and SEO then feel free to contact us so we can dispel your doubts.

The post Search Engine Statistics appeared first on The SEO Platform.

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

Do you use Rightmove to manage your real estate agency? Are you struggling to attract your target audience? Do you want a permanent solution to revitalise your real estate business? If your answer is yes to all these questions, then having your own website can do wonders for your business.

It is 2019. If you’re running a business, you will need a fully functioning website to promote your business among your target audience. This rule also applies to realtors. If you are managing an estate agency, then a website can improve your business in the following ways.

First Platform for Research

Suppose that a client hears about your agency through someone who spoke highly about your business. Generally, the first course of action for clients is to research the services and products of a business. This is usually done through “Googling,” where the first results carry utmost significance. If you do not have a website, then your target audience will go through other websites where your brand might not be marketed in the best possible way.

On the other hand, if you have your own website, then a visitor can instantly find your website on the top of the search results. With control over your website, you can advertise your skills and experience properly.

Reviews

People always look for user reviews. To do this, they search on Google and select the top-most result to analyse your brand. This is where you can use your website to display your testimonials.

Simply put, testimonials help realtors reflect their worth in the form of success stories from happy clients. Therefore, they assist in building credibility of a brand and can tell your story to your clients about how you were able to change the lives of your tensed clients through your exceptional results.

Listings

While navigating through your website, one of the biggest interests for a client is to see your listing. Listings are a vital aspect of your business that can show all your properties for sale and rent. Now the question is that if your target audience uses Rightmove to view listings, then how can your website provide an edge?

If you choose to design your own website, then you can unlock a whole new level of customisation for your leads. Renting or purchasing a property is not a straightforward decision—each person evaluates through their own preferences. Search criteria filters do exist, but they are severely limited and can only offer a fixed number of options.

On the other hand, you can use your website to create unprecedented levels of personalisation for your target audience. For example, some people are looking for a home which is “weatherised” .i.e. it is modified to tackle extreme weathers. You can add this feature in the search criteria of your listings to attract specific demographics. By adopting such a strategy, you can make your brand stand out through your website.

Do you want to design a website for your real estate agency? Contact us so we can guide you through the whole process.

The post My Real Estate Agency Is On Rightmove – Why Do I Need a Website? appeared first on The SEO Platform.

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

When search engines find more than a single version of a page to be indexed, such a phenomenon is referred to as duplicate content. In such scenarios, search engines are perplexed and are unable to process the right page to show for a query. To generate a high-quality user experience, it is important for websites to avoid duplicating content. 

What Causes Duplicate Content? 

There are three main reasons behind the duplication of content.

1- Printer Friendly 

In many occurrences, a website is prone to have a duplicate content problem where its web-page has a page for printing. For instance, there can be two URLs. 

http://www.abccompany.com/casestudy2 

http://www.abccompany.com/printer/casestudy2 

2- Session IDs 

To deliver a better user experience, a website usually keeps a track of the sessions of a user. This is done to generate optimal personalisation so users are able to get recommendations according to their interactions with the website. For instance, an-ecommerce website can recognise that a user likes to shop for sports equipment and may offer recommendations for their favourite sports gear.  

Sometimes, a session ID can get attached to the URL of a website. As a consequence, duplicate version of a web-page may exist.  

http://www.abccompany.com/casestudy2 

http://www.abccompany.com /casestudy2?sessionid=45625 

3- Parameters in URL 

Sometimes, a URL has multiple parameters for tracking various segments, like IDs for analytics or campaigns. At other times, it is possible that a website’s Content Management System is modifying and incorporating any custom parameters. For instance, 

http://www.abccompany.com/casestudy2 

http://www.abccompany.com /casestudy2?source=organic 

http://www.abccompany.com/casestudy2?campaignid=4124 

Identify Duplicate Content 

To identify duplicate content, we recommend two tools: Screaming Frog and Google Webmaster. 

Screaming Frog 

Go to http://www.screamingfrog.co.uk/seo-spider/ and download the screaming frog web crawler. It provides an easy way for crawling up to 500 pages. This software comes with various features and facilitates the search of duplicate content. 

Page Titles 

To identify a duplicate page title, go to the tab “Page Titles” and initiate the search by clicking on “Duplicate”. Similarly, you can also do the same by clicking on “Meta Description”.  

URLs 

Go to the URL tab and click “Duplicate” it to see if there is more than a single instance of a URL version.  

Remedy Duplicate Content 

Bear in mind that the Search Engine Optimisation (SEO) of your website can be severely affected with the presence of duplicate content.

1- Canonical Tag

In your website code, you can incorporate a canonical tag. This tag informs search engine the page version which “you” desire to return for a search query. The tag is placed in the header of a web-page. It is one of the best techniques to use when you have more than a single version of a web-page.

2- Meta Tags 

By using metatags, you can always direct search engines to avoid indexing a specific web-page. 

<html> 

<head> 

<title>Use Metatags</title> 

<Meta Name=”Robots” Content=”noindex, nofollow”> 

</head> 

Meta tags are useful when a website admin intends to make a page public, but does not want it to be indexed. For example, the terms and conditions web-page is usually not indexed. 

The post How to Identify and Remedy Duplicate Content Issues on Your Website appeared first on The SEO Platform.

Read Full Article

Read for later

Articles marked as Favorite are saved for later viewing.
close
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

Separate tags by commas
To access this feature, please upgrade your account.
Start your free month
Free Preview