Nearly all of the professional speakers I’ve worked with have been adamant about recording their speeches, no matter how big or small the audience. You never know when something brilliant is going to pop outta your mouth and you’ll be more than grateful to have it on tape. Some speakers use video — others, audio — but the bottom line is… if you aren’t doing it, it’d be wise to start. Here’s why…
Let’s assume you’ve just given a speech to your favorite business organization… you were AMAZING! Everything went perfectly, and the attendees loved the content you shared! The audience connection was deep, and you even received a standing ovation! And, the best part? You remembered to hit the ‘record’ button!
OH! The things you can do . . . just keep reading!
Use Clips for Your Demo Video
You never know when you’re going to be giving the best presentation of your life. And, if you record every speech, you’re sure to end up with some amazing video clips for your next demo video! Choose clips that demonstrate your ability to provide solid content and connect with the audience.
Create an Online Course
Hire somebody on Fiverr.com to transcribe your video. Then create a workbook and use a site like Udemy, Teachable, Kajabi, or Thinkific to set up an online course. Many of these services offer special pricing for new customers. Every time you present a new topic, create another online course. Eventually, you’ll have a whole ‘university’ of content to sell!
Write a Chapter for Your Next Book
Yet another use for your transcribed recording… turn it into a chapter (or chapters) in your next book! Of course, you’ll probably need to do some editing beforehand, but what a great way to ‘write’ a lot of book content!
Give the Audio Recording as a Bonus Gift to Attendees
People love freebies! Encourage attendees to sign up for your newsletter list (or give you their business card), and you’ll send them the audio recording of today’s presentation. Make it clear whether you’re adding them to a list OR if it’s just a one-time sending — and make absolute sure you have permission to do it.
Use it As a Module in Your Next Home Study Course
Remember that online course I mentioned earlier? Consider taking it offline. Create a DVD or thumb-drive product that includes your workbook and the audio or video recordings. Not everybody has a speedy internet connection that’ll allow them to learn online. This is a great alternative for those who still want to learn from you, but don’t want to deal with an online class.
Break It Down Into a Series of YouTube Videos
If you’d rather not create a formal online course or home-study program, you might consider using your recordings to publish weekly video tips on your YouTube channel. Keep the tips bite-sized — 3-4 minutes at most. And, of course, be sure to post each one on your blog and share via social media.
These are just six ways you can re-use your speech content — and it all begins with RECORDING it in the first place. No matter the size of the audience, always make a recording. You might even consider investing in some high-quality video and audio recording equipment. You’ll be thankful you did.
The most successful bloggers have learned that if a blog post title doesn’t capture attention, then you’re dead in the water before you even start. That’s why you need a catchy title that grabs your readers by the shirt collar and stops ‘em in their tracks.
According to research by online marketing experts at HubSpot, headlines between 8 – 12 words in length get the most Twitter shares on average. On Facebook, headlines with either 12 or 14 words receive more likes. We already know that well-optimized titles can help you get found in search engines. So, it’s to your benefit to spend some time crafting attention-getting, optimized titles for each of your posts.
To help you out, below is a list of 101 catchy headline templates that you can use over and over again. Just replace the words in [brackets] with niche-focused terms that fit with the topics of your blog posts. Bookmark this post for future use!
1. The 10 Smartest Things You Can Do To [Get a Result]
Example: The 10 Smartest Things You Can Do to Improve Employee Communication
2. What I Wish I Knew About [Topic] When I First [Started Trying to Get a Result]
Example: What I Wish I Knew About Hiring Employees When I First Started Trying to Build my Team
3. [Number] Things You Never Knew About [Getting a Result]
Example: 7 Things You Never Knew About Communicating with Your Supervisor
4. The #1 Reason [Type of Person] [Gets Some Bad Result] (And How You Can Avoid It)
Example: The #1 Reason IT Teams Fall Apart in the First Three Months (…and How You Can Avoid It)
5. [Number] Secrets Your [Type of Person] Won’t Tell You About [Getting a Result]
Example: 7 Secrets Your Employees Won’t Tell You About What Motivates Them
6. The #1 Way to [Get a Good Result] (…That Almost No One Knows About)
Example: The #1 Way to Creating a Successful Team (…That Almost No One Knows About)
7. [Number] Surprising Reasons [Why You Get Or Do Not Get a Result] – [#X] Is Going To Blow Your Mind
Example: Six Surprising Reasons Why You Got Fired — #3 is Going To Blow Your Mind!
8. One Amazing Secret to Never [Getting a Bad Result Again]
Example: One Amazing Secret To Never Losing Your Best Employees Again
9. For People Who Want [To Get a Result], But [Don’t Know Where to Start or Keep Getting Some Bad Result]
Example: For People Who Want to Build a Successful Speaking Business, But Don’t Know Where to Begin
10. A Simple [Number] Step Formula for [Getting a Specific Result]
Example: A Simple Five-Step Formula For Hiring Awesome Employees
11. Here’s What a [Success Result] Looks Like
Example: Here’s What Team-Building Success Looks Like
12. The [Number] Simple Steps You Can Take Right Now to [Start Getting a Good Result]
Example: The Three Simple Steps You Can Take Right Now to Eliminate Employee Turnover
13. Here’s How to [Engage in Some Activity] Like [Some Expert]
Example: Here’s How to Write Like a Bestselling Author
14. [Number] Astonishing Secrets of [Getting Some Great Result]
Example: 10 Astonishing Secrets of Hiring the Best Employees
15. [Number] Little-Known Ways to [Get a Great Result]
Example: 3 Little-Known Ways To Get Classic-Car Parts At a Big Discount
16. Here’s a Surprisingly Quick and Easy Way to [Get Some Result]
Example: Here’s a Surprisingly Quick and Easy Way to Recruit Amazing New Employees
17. How to [Get Some Result], Even If [You Don’t Possess Some Skill, Experience, Etc]
Example: How To Get Hired, Even If You Totally Bombed Your Job Interview
18. Here’s How To [Create a Type of Thing] You Can Be Chest-Puffingly Proud Of
Example: Here’s How To Build an IT Team That You Can Be Chest-Puffingly Proud Of
19. [Number] [Amazing/Surprising] [Type Of] Lessons I Learned From [Some Activity or Person]
Example: 3 Surprising Supervisory Lessons I Learned From a Buffet Chef In Las Vegas
20. What [Some Activity, Event, Etc] Taught Me About [Some Topic or Result That’s Very Different From the Activity/Event]
Example: What The 24/7 Cable News Channels Taught Me About Training New Employees
21. The Essential Guide to [Getting Some Result]
Example: The Essential Guide to Launching Your First Successful Business
22. The Secrets of Mastering [Something] To [Get Some Great Result]
Example: The Secrets of Mastering Public Speaking to Get Your Ideal Job
23. An Astonishing Secret That Will Completely Change the Way You [Think About or Do Something]
Example: An Astonishing Secret That Will Completely Change The Way You Deal with Difficult Employees
24. [Number] [Type of] Trends That Will [Describe What These Trends Will Do] This Year
Example: 5 Human Resources Trends That Will Significantly Boost Your Income in the Next Year
25. The [Number] Absolute Best [Tools/Resources] For [Getting a Result]
Example: The 7 Absolute Best Tools for Coaching Troubled Employees
26. The Shockingly Simple [Type of Tip/Trick/Secret] [Delivers Great Results/Gets People Excited
Example: The Shockingly Simple Supervisory Tip That’s Making Employees Very Happy
27. [Number] [Type Of People] Are Getting [Some Type of Awesome Results] With this Simple Trick
Example: 2,873 IT Experts Are Getting Hired Immediately Using this Simple Trick
28. What/How [Some Niche Expert] [Does That’s Niche Relevant]
Example: What Corporate CEOs Do When Their Employees Become Unmotivated
29. Uncover [Some Benefit] That Lay Hidden [In Some Place]
Example: Uncover the Savings That Lay Hidden in the Break Room of Your Retail Business
30. Warning: Don’t Even Think About [Taking Some Action] Until You Read This Eye-Opening Article
Example: Warning: Don’t Even Think About Hiring a New Employee Until You Read This Eye-Opening Article
31. Is Your [Product, Home, Etc] [Doing Some Awful Thing To You]?
Example: Is Your Favorite Employee Talking Behind Your Back?
32. Who Else Wants [Some Benefit] In Just [Short Time Period]?
Example: Who Else Wants to Double Their Sales Income in Just 48 Hours?
33. The #1 Way to [Get a Result]—This One is Backed By Science!
Example: The #1 Way to Increase Sales —This One Is Backed By Science!
34. What Do [Type of People] Know About [Topic or Getting a Result] That You Don’t?
Example: What Do Professional Opera Stars Know About Building an IT Team that You Don’t?
35. The Big List of [Some Type of Tools, Resources, Etc]
Example: The Big List Team-Building Games
36. Everything You Ever Wanted to Know About [Topic] (But Were Afraid To Ask]
Example: Everything You Ever Wanted To Know About Hiring New Employees (But Were Afraid To Ask)
37. To Anyone Who’s Ever Been [Embarrassed/Afraid/Other Negative Emotion] [About Some Issue]
Example: To Anyone Who’s Ever Been Embarrassed About their Crappy Performance Reviews
38. [Number] Super Quick And Easy Ways to [Get a Better Result]
Example: 3 Super Quick-and-Easy Ways to Become a Better Public Speaker
39. If You Can Do [Some Very Simple Thing], Then You [Can Get Some Benefit]
Example: If You Can Click a Mouse, then You, too, Can Write a Great Job Description
40. They Told Me I’d Never [Get Some Result]—But Just Look At Me Now!
Example: They Told Me I’d Never Get a High-Paying Sales Job —But Just Look At Me Now!
41. Would [Some Great Result] [Create Some Improvement In Your Life]?
Example: Would Doubling Your Sales Income Help You Sleep Better At Night?
42. The [Number] Uber-Effective Habits of [Some Type of Successful People]
Example: The 4 Uber-Effective Habits of Great Communicators
43. Give Me Just [Some Short of Amount Of Time], and I’ll [Give You/Show You Some Great Tool, Resource, etc]
Example: Give Me Just Five Minutes, And I’ll Show You How Increase Your Sales Income by Thousands
44. How a Simple [Type of Thing] Can [Deliver Great Results]
Example: How a Simple Notebook Can Help You Take Your Team to the Next Level
45. [Some Percent] [People] Will Fail [When They Try To Get Some Result] – Unless They Use This Simple Trick
Example: Nearly 88% of Managers Will Fail When They Hire New Employees – Unless They Use This Simple Trick
46. Here Are [Number] Great Reasons Why It’s Time to [Break Up With Something/Kiss Something Goodbye
Example: Here Are Six Great Reasons Why it’s Time to Kiss Your Loser Supervisor Goodbye
47. [Some Specific Thing] is Dead – Here’s What Smart [Types of People] Are [Using/Doing] Instead
Example: Real Estate Sales as We Know It is Dead — Here’s What Smart Agents Are Doing Instead
48. How to Make [Some Boring Thing] [Fun/Sexy/etc]
Example: How to Make Employee Reviews Fun
49. Do You Have [Type of] Worries? Here’s How to Fix Them!
Example: Do You Have Job Worries? Here’s How to Fix Them!
50. The Incredible [Type of] [Secret/Strategy/Etc] That Almost No One Knows About
Example: The Incredible Team-Building Secret that Almost No One Knows About
51. [Number] [Facts/Stats/Resources/Etc] That Explain Why [Topic]
Example: Three Facts that Explain Why You Can’t Fire Employees Who are Always Late
52. How to Use [Some Resource or Strategy] To [Get Some Good Result]
Example: How To Use Social Media Marketing To Establish Yourself As An Expert In Your Niche
53. The Incredible True Story [Of How a Person Got Results]
Example: The Incredible True Story of a Sales Manager Who Quadrupled Her Sales in Just 12 Months
54. The Ultimate [List/Checklist/Resource] For [Getting Some Great Result]
Example: The Ultimate Supervisor’s Checklist For Finding & Hiring the Employees of Your Dreams
55. What If You Could [Get Some Result] Without [Doing Something Hard]?
Example: What If You Could Increase Sales Without Spending Any More Time at Work?
56. The [Number] [Types of Things] No [Type Of Person] Should Ever [Do]
Example: The Three Pieces of Clothing No Supervisor Should Ever Wear to the Office
57. The [Number] Most Important [Type Of] Questions You Need To Answer [Before You Do Something]
Example: The Five Most Important Technical Questions You Need to Answer Before You Get a New Job
58. [Number] Clever [Type Of] Ideas That Really Work
Example: Three Clever Credibility-Building Ideas That Really Work
59. Here’s How to Make Your [Item A] Work Beautifully With [Item B]
Example: Here’s How To Make Your Worst Employee Work Beautifully With Your Best Employee
60. Compare Your [Type of] [Strategy/Products/Etc] To What the Pros Use To Get Great Results
Example: Compare Your Sales Funnel Strategy to What the Pros Use to Get Great Results
61. Your Big [Type Of] Breakthrough Is Just One Click Away
Example: Your Big Real Estate Sales Breakthrough is Just One Click Away!
62. The Most Innovative Way You’ve Ever Seen To [Get Some Result]
Example: The Most Innovative Way You’ve Ever Seen To Build a Team of Great Employees
63. [Number] Amazingly Effective Ideas for [Turning Something Mediocre Into Something Better]
Example: Two Amazingly Effective Ideas For Transforming Lazy Employees Into Stellar RockStars
64. Your Search For The Perfect [Type of Strategy or Product or Idea] is Over
Example: Your Search For the Perfect Employee Evaluation Form is Over
65. [Some Type of Secret Or Trick] Exposed!
Example: The High-Producing Sales Team’s Tricks… Exposed!
66. This Is The [Last/Only] [Type of][Strategy/Product] You’ll Ever Need
Example: This is the Only Sales Management Book You’ll Ever Need
67. The [Type Of] Quiz: What Is Your Score?
Example: The Successful Supervisor Quiz: What Is Your Score?
68. Avoid This [Type Of] Mistake To [Get Some Better Results]
Example: Avoid This Hiring Mistake to Save Your Company at Least $10,000
69. [Number] Simple [Tips/Tricks/Strategies] That Will Immediately [Get You Better Results]
Example: Five Simple Sales Team Ideas That Will Immediately Motivate Your New Employees
70. Take The Guesswork Out Of [Topic] With This [Resource]
Example: Take The Guesswork Out of Managing a Successful Department With This Amazing eBook
71. One Simple Piece of [Type Of] Advice That Could [Rock Your World]
Example: One Simple Piece of Sales Advice That Could Earn You Another $10,000
72. The Surprising Truth About [Getting Some Result]
Example: The Surprising Truth About Managing an IT Department
73. [Number] Absolutely Insane Ways to [Get a Result]
Example: Three Absolutely Insane Ways To Find Your Next Sales Job
74. The [Number] Lies Your [Type Of Person] Tells You
Example: The Six Lies Your Sales Manager Tells You
75. Here’s a [Type of] [Trick/Strategy/Etc] That Works Like Magic
Example: Here’s an Employee Hiring Secret That Works Like Magic
76. [Getting Some Result] Just Got a Whole Lot Easier
Example: Hiring New Employees Just Got a Whole Lot Easier
77. Now You Too Can Take Advantage Of [Some Specific Thing]
Example: Now You Too Can Take Advantage of this New Employee Hiring Strategy
78. [Number] Good Reasons To [Take Some Specific Action]
Example: Seven Good Reasons To Write Your Own Kindle Book
79. Jump Start Your [Specific Thing] With [These Strategies, Secrets, etc]
Example: Jump Start Your Blog With These Three Writing Tricks
80. The Complete A to Z Guide For [Getting Some Result]
Example: The Complete A to Z Guide For Hiring Part-Time Employees and Contractors
81. The Quick And Dirty Way to [Get Some Result]
Example: The Quick And Dirty Way To Increase Your Sales Numbers Fast
82. The Art and Science of [Getting Some Result]
Example: The Art and Science of Getting Respect from Your Employees
83. How [Some Bad Thing] [Destroys/Damages/Etc] [Some Good Thing]
Example: How Negativity Absolutely Destroys Your Sales Team
84. Just When You Thought You’d Never [You’d Get Some Result], This [Secret/Product/Strategy] Came Along
Example: Just When You Thought You’d Never Find that Ideal Employee, This Hiring Secret Came Along
85. Everyone Focuses On [Strategy]—But [This Strategy] Is the One That Gets Results
Example: Everyone Focuses on Relationship Selling – But Is The One Technique That Gets Great Results
86. Get Rid Of [Some Bad Thing] Once and For All
Example: Get Rid Of Your Job-Related Anxiety Once And For All
87. Here’s An Amazingly Simple System For [Getting Some Good Result]
Example: Here’s An Amazingly Simple System For Hiring High-Quality Employees
88. Is It [Bad/Cheating/Etc] To [Do Some Thing]?
Example: Is It Bad to Hold Employee Meetings at the Local Bar?
89. You Won’t Know You’re Making This [Type Of] Mistake Until [Something Happens]—And By Then It Will Be Too Late Example: You Won’t Know You’re Making This Hiring Mistake Until Your Sales Team is Totally Trashed – and, By Then, It Will Be Too Late
90. The Astonishing Confessions Of [Type Of Person]
Example: The Astonishing Confessions of a Sales Manager Who Made Millions
91. Here’s The Perfect Way to [Get a Result] If You [Don’t Have Some Requirement or Possession]
Example: Here’s The Perfect Way To Create a Bestselling Novel if You Didn’t Pass Your English Classes in High School
92. Here Are [Number] Weird But Totally Effective Ways to [Get a Result]
Example: Here Are Four Weird But Totally Effective Ways To Train Your New Employees
93. Are You Still [Using Some Outdated Method or Product] [To Get Some Result]?
Example: Are You Still Using Joomla to Manage Your Website?
94. Imagine [Doing Something Awesome]
Example: Imagine Working with the Best Sales Team EVER
95. Here Are [Number] [Tricks/Strategies] [That Some Experts] Swear By
Example: Here Are Six Hiring Tricks That HR Specialists Swear By
96. [Getting Some Specific Result] Just Got a Whole Lot Easier
Example: Firing Your Terrible Employee Just Got a Whole Lot Easier
97. I Used To Laugh At People Who [Tried To Accomplish Some Goal]—And Then The Most Amazing Thing Happened…
Example: I Used To Laugh At People Who Tried To Make a Living Online By Selling Stuff Online — and Then The Most Amazing Thing Happened…
98. [Specific Or Generalized Number Of People] Have [Gotten a Great Result] With This [Strategy/Product/Etc]
Example: Thousands of Employees Have Saved Their Jobs With This Amazing Relationship Strategy
99. [Number] Brilliant [Ways] To [Get Some Type of Results Faster or Easier]
Example: Six Brilliant Ways To Generate All the Real Estate Sales You’ll Ever Need
100. Do You Remember [When Things Were Easier, When You Could Do Something and Still Get Great Results]?
Example: Do You Remember When All You Had To Do Was Have a Fancy Resume to get a Good Job?
101. I Dare You To Find a Better Way to [Get Some Result]
Example: I Dare You To Find a Better Way To Build an Amazing Sales Team!
— — — —
Bottom line… make your headlines intriguing, clever, and niche-focused. Be sure to include keywords or phrases that coincide with the topic of the blog post, but write for humans and not just the search engines. Follow these guidelines and you’ll be on your way to increasing the readership of your blog!
There’s much more to hosting a webinar than simply talking to a bunch of people via your computer. It’s important to make sure it’s a fun, informative, and useful experience for all. Nowadays, people attending a webinar know they’ll get a sales pitch eventually. But they won’t buy — and they definitely won’t come back next time — unless the content you’re providing is top-notch. It’s critical that whatever you’re selling is fabulous, as well. The complete experience from beginning to end must be high-quality.
Think about webinars you’ve attended in the past. What did you like or dislike? What was the registration process? Did they follow up afterwards? Did they make amazing promises… and live up to them? We can learn a lot by what we see others doing correctly (and incorrectly).
Here are four tips for making your webinar audience happy:
Choose the Right Day, Time, and Length
If you know your audience, you’ll already know the perfect day and time to host your webinar. Do they prefer evenings? Mid-day? Weekends? If you’re not sure, consider doing a quick survey on social media to get feedback from your followers.
Webinars should only be 60 – 75 minutes in length. Some webinars are actually shorter than an hour, which can be a good thing if you’re just starting out.
Make Your Webinar Educational
Every webinar should offer a message that educates the audience on something they need (and want) to know and can put into action immediately. Instantly-actionable content is in high demand and it gives participants just a “hint” of the value they’ll get when they invest in your products and services. So, take time to be organized and make it great!
Keep the Message Clear
As with live presentations, it’s critical to make sure the webinar audience can easily understand the info you’re trying to convey. If your message isn’t crystal-clear, or if there’s too much information packed into a way-too-short amount of time, you’ll lose them. They’ll get overwhelmed, confused, or both — and they certainly won’t buy whatever you’re hoping to sell.
Plan out your content minute-by-minute. (Don’t write out the whole script — just create an outline.) And, have extra content on tap in case you need it. If you don’t use it, you can always save it for a future webinar!
Just because you’re speaking via the computer, doesn’t mean you have to be stoic and boring! Be lively and entertaining using gestures and facial expressions. Share stories and interesting facts. Most importantly, look at the camera!
Consider also using the webinar chat room to interact with your audience. Encourage people to ask questions, then be sure to review the list and provide answers verbally every 10 – 12 minutes. Your viewers will be much happier if they can interact with you and the other participants, so allow them to do that via the chat function.
Stay tuned for part 2 of this blog post with even more ideas to help you make your webinar audience happy! In the meantime, check out last week’s post and get 6 more secrets for hosting a successful webinar.
Seems like nearly everyone’s hosting webinars these days. Have you been holding out? Waiting for the weather to be ‘just’ right, or for your mailing list to hit 5,000 subscribers? Wait no more! Just put a date on the calendar and move forward. Here are some tips to help you get started…
Create a Short Informative Sign-Up Page
The sign-up page should be very clean and simple. A big, attention-getting headline that invites the visitor to participate is critical. Make it interesting and intriguing. Consider adding a short video describing what you’ll discuss during the webinar, and then make the ‘next step’ very clear… you want them to sign up for it.
As you write the script (and/or the content) for the sign-up page, always include the WIIFMs. What will they get when they attend? (5 Tips for…, 3 Secrets to…, etc.)
After a person signs up, send them a confirmation email with all the details for the webinar. Then, on the day of the webinar, send them a reminder email. (All this can be done with auto-responders, but that’s a topic for another day.)
Plan Your Webinar Format Ahead of Time
Your personal story should be first. If you tell a story that shows how you overcame an obstacle, it will humanize you for your audience and open their hearts to your message. This section should be no more than 5 or 10 minutes. Anything beyond that will bore your participants and make them lose interest.
Deliver useful, relevant, and actionable content for the next 40 minutes, teasing your participants about the offer you’ll be making to them later.
Not sure what to offer? How about using the webinar to promote an upcoming event? Or, a ‘next step’ coaching call to see if they’d be a good fit for your coaching program? Or, perhaps you can promote the new membership site or video lesson series that you’ve just launched? The options are endless!
Be sure to continue offering solid content all the way through the webinar — otherwise, you’re likely to start losing people as soon as you begin talking about your offer. Don’t sound like a used car salesman. DO be humble and genuine. Your wisdom can be hugely helpful to your attendees, and they deserve to know how to continue learning from you.
Give Them a Tight Deadline & Offer Bonuses
You don’t want to make the offer too open-ended, or people will sit on it and wait, and possibly never act. Give them a strict time limit… buy before the end of this webinar… buy before 12 midnight tonight… offer ends Monday at 12 noon, etc.
Be sure to include tons of extra value in the fact-action offer — a PDF download, a separate bonus Q&A session, a freebie coaching call, a bonus recording, and/or a bigger discount. Those extra benefits are what will trigger your participants to buy immediately, so make ’em good!
Describe the Product Simply and Clearly
Clearly explain what they’ll get when they make their purchase — including all the benefits available to them and the fast-action bonuses. This is your ‘sales pitch’ and you want to provide all the juicy details and overcome any objections they might have to buying.
If your offer is fairly detailed, it’d be wise to have a special web page (or a page in their webinar handout) with the specifics that people can review as you discuss it.
Again, I mention the importance of continuing to include solid content throughout the whole webinar. (Can you tell this is an important point to remember? It’s critical!)
Make It as Easy as Possible to Buy
“A confused mind doesn’t buy.” This quote has been attributed to a half-dozen different people. I don’t know who originally said it — but, it’s brilliant! (And, so so true!) You want to have one specific goal for your webinar. Nothing else. Not three different packages, not two different products. Simple. Specific. A no-brainer. One specific goal.
I’m also a huge fan of using PayPal. (Before you grumble at me, keep reading…) PayPal is perfect for what we experience at the local grocery store as “impulse buying.” Think about it. Millions of people all over the world already have PayPal accounts. They can buy a product almost instantly!
If you’re using a regular ‘ol shopping cart (or a service like Stripe), I’ve got to hunt down my purse, choose a credit card, enter the number & expiration date, type out my mailing address, phone number, email, blah blah blah blah blah blah. I’d much rather click on a couple of buttons and be on my merry way.
Impulse buying. Convenient buying. Make it easy as possible.
You’d be shocked at how many people host webinars and don’t follow up with their audience after it’s over. Most of your sales are likely to happen in the days after the webinar. You may have a few who take advantage of the fast-action bonuses, but you’ll have even more purchases after the event if you follow up. Send a recording of the event; write a blog post using the questions received during the webinar. Find ways to follow-up and continue the conversation.
Webinars are one of the best forms of marketing that your business has ever seen. But, they only work if you learn how to do them correctly — by not being afraid to make your offer in an honest, genuine way to the audience. If you’ve given them a lot of great free content and whetted their appetite for more, it’ll be a no-brainer for them to buy!
You’re a speaker. If we did a search online about you, what would we find? If we did a search on your message, would your information come up?
Pick a conference you’re thinking of attending and do a Google search on the list of speakers that will be presenting. What did you find?
Would you like to have your message stand out when people search you? Would you like to come up when people search for the message you share?
One of the tools that has helped me build a speaking business is having tons of information about my message online. The greatest thing to help me do that was having a blog and posting regularly. Here are some ways for speakers to use a blog to build a brand and message online:
1. A blog is a great place to discover what your audience wants to hear from you.
Ask questions of your subscribers; ask questions on your social media page; ask questions of your audience when you speak. Then use the responses to write about the information they asked for.
Take a chance and write about things that matter to you, then watch your traffic and see which ideas get more readers and engagement. The subjects and articles people engage with most are what they want to hear from you.
2. Use a blog to get their attention by sharing a solution to their problem.
Talk about the problems they have that you have solved. Relate to where they are now in the problem using your own experience.
Share practical steps to solve the problems they have with your personal stories of success.
Leave them wanting more from you. The best place to use a call to action is placing you in the solution to their problem.
3. Use your blog to educate, not to sell.
When asking event planners what they like to see about a speaker online, one answer they all have in common is they hate to see a speaker who is pushy in their blog with their products. They want to see you help not sell.
I know we all need to make sales to be successful in business, but in a blog the more you push sales, the less you sell. The more you educate, the more you sell. Here are some suggestions to make your blog more of an educational path to getting more speaking gigs and making more sales.
Write your blog in your own authentic voice. It makes a strong point as a speaker, letting people know you stand apart from anyone else who may have a similar message.
Narrow your niche; learn 5 keywords or phrases that both the event planners and your clients would search on to find your solution to their problems.
Share your story and make it personal to them. Let them see that you solved the same problem.
Include a call to action with suggested next steps like asking for comments, referring them to a newsletter, offering a free guide to download, etc.
4. Use videos and pictures to make your blog stand out.
Pictures and videos were the biggest attraction tools to help build my brand. Some suggestions that will attract both event planners and event hosts are using pictures and videos of your audience interaction from when you speak.
Make a video of a meaningful blog post you did. The use of your own voice and dramatic effect will give them a view of how you are on stage.
Repurpose your live stream videos and interviews to a blog post. It’s a great way to use what you have done already and attract more.
5. Use your blog to write your book.
If you want to write a book about your message but the task of writing seems to be overwhelming, you could break it down into smaller parts and write it one blog post at a time. Make the outline of your book and just write it a point at a time. Keep your work in a Word document; then, when you’re done, combine all your work and get it published.
6. Use your blog as a stepping point from social media.
Social media may seem like a great attraction tool to find people who want or need your message. But placing all your faith in one site or one tool to build your list and business has been the downfall of many people when that site or tool was gone.
There are two sites where I have had a great deal of content and following and they are now gone. When they were up, they were the hottest trend to use to build your following. Using a blog to show them examples of how you can help is a great list-building tool online because your blog will always be up and running. It won’t be shut down arbitrarily.
7. Use your blog to share your story
And, the last way to use your blog would be to use it to tell your stories. As mentioned above about the step-by-step way to write your book, imagine using your blog to tell your story. In the process, you find out what parts of your story they want to hear. Sharing parts of my story on blogs, interviews, and videos is where I learned what story to tell.
Telling my story about sitting across a table from Zig Ziglar and having him tell me to become a speaker was something that impacted many people. In the beginning, I left that part out because I didn’t think it had relevance to my message. Turns out it was one of the biggest parts of helping others see themselves in my story.
I hope these ideas help you with your online presence. The more you have online about how you can help others, the better!
I’ve been compiling this list for awhile. There are sooooo many free image sites out there — seems like every time I think I’ve got a complete list, another 2 or 3 pop up! This is a GREAT thing for those of us who are constantly looking for new & fresh images to accompany our blog posts.
Please note that some of these companies also offer paid membership options and/or links to fee-based photo websites. Just be aware of this as you’re clicking around their sites. That’s how they make money and are able to offer royalty-free images, so it’s perfectly understandable.
Click… click… click… have fun looking for new photos!
Presentations are given for all kinds of reasons. The type of presentation and presenters that I work with the most are technical in nature. In working with technical presenters from different fields, I see some common problems that presenters have when they present a technical topic. Here are 3 of the most common mistakes I see.
1. “Let me tell you everything I know about this…”
Many times in a technical situation, the presenter is an expert in the subject that is being discussed. The presenter is so knowledgeable that he/she wants to share everything they know. There is no detail that does not need to be explained. The problem with this is that the audience probably doesn’t really care about the details. Many times, just the high level facts will be enough.
Acronyms are used constantly in our speech. Texting today can be done almost exclusively in TLAs (Three Letter Acronyms) or FLAs (Four Letter Acronyms). Depending on the audience sometimes the use of acronyms is appropriate but many times there are those in the audience who are unsure of what they mean. I remember attending an internal conference the first week I joined one high tech company. In the first 15 minutes of the first speaker on the first day, I had written down 17 acronyms that I did not know! Fortunately an employee sitting next to me saw the problem and helped translate for me.
If you are asked to make a technical presentation, if you avoid these 3 common mistakes your presentation will shine in the darkness that sometimes is a VERY technical presentation.
You’ve been selected as a breakout speaker. Great! You are on the program with 4 or 5 other speakers with different topics of interest. The conference planner asks you for your bio and a blurb about your session.
How do you stand out from the herd of other breakout session speakers to get people to your room — especially if you’re not a well-known speaker to that group?
Here are 3 tips that will ensure your session is well-populated and successful for both you and the event planner.
1. Create a Catchy Title and Good Description
Make it something that will spark some interest! My main topic is “Think Like A Negotiator,” and that may pique some interest, but when I add a customized subtitle, it really lets the audience know that the session will be focused on them.
For example: At a recent women’s conference, I called my session, “Think Like A Negotiator: Everyday Negotiation for Women to Build More Confidence.” Not only did this pique the interest of conference attendees, but it also included the event’s theme, “confidence.”
Another event I spoke at was an HR conference and the theme was ’employee engagement.’ My session title was, “Think Like A Negotiator in Employee Engagement.”
Having session titles that were aligned with the conference themes made it much easier to get selected to speak in the first place. In addition to the titles, it’s important that the session descriptions were also aligned with the themes. Be sure to include specific takeaways, so the meeting planner and the potential attendees know what to expect.
Reflecting a conference’s overall theme with your session titles, short descriptions, and list of takeaways demonstrate that you understand their purpose and will help your audience deepen their conference experience. It makes meeting planners want to schedule you and attendees want to grab a seat in your session.
2. Look the Part
Look the part for your audience. Look like your headshot. If you don’t, that will cause confusion. A confused mind says “no,” and you will lose credibility.
What you wear is equally important. Dress to impress and stand out from the crowd. If it’s a more conservative audience, keep that in mind, but differentiate yourself from all the other speakers by perhaps wearing a colored suit, rather than the traditional black. Be sure that your clothes are flattering, well-fitting, and congruent with your style and brand. If you’ll be speaking on a stage with curtains behind you, DO NOT wear clothing that’s the same color as the curtains. You will disappear.
As professional speakers, it’s important to remember that we are on display for all the world to see. We are a visual society and we can’t help ourselves by looking at what someone is wearing. The audience is judging us — good and bad — before we utter even a single word.
3. Show Up Early
This cannot be a show-up-to-speak-and-leave session. Speakers who do that don’t make a good impression or connection with the audience. We have to show up early to connect with people, introduce ourselves and get a buzz going about our breakout session. Otherwise, we’re just a name in the program.
This is hugely important if you’re not yet well-known or if you’re going up against “more interesting” speakers. Connection builds trust. The small blurb in the program — while very important — is not enough to get people to your room and fill it to capacity. There’s much more to be done!
So, what does all this do for you as a speaker? Having a filled-to-capacity breakout session exposes you to more people who can benefit from your message. It makes you look like a RockStar to the event planner, and it increases your chances of getting invited back!
Would you like to guarantee that your room will be overflowing or filled to capacity every time you do a breakout session? I asked Eldonna to write this article because she is amazingly-great at doing just that. She has created a resource that I know you’ll LOVE, called “Breakout Session Success for Speakers.”
You know the feeling, don’t you? Your speech is brilliant… packed full of instantly-usable content… you know without a doubt that you will ROCK your audience today.
And then it happens.
Just before you’re introduced, you look out over the audience… and realize… at least half of those people are messing around on their freakin’ phones ! Argghhhhh.
Nowadays, our success (or failure) at being effective presenters can be hugely impacted by how well we use social media as a tool to engage those distracted people in the audience. My hope with this and future posts is to give you some helpful ways to do that.
Technique #1 ~ Share Your Tweetables!
Hall of Fame Speaker Patricia Fripp is well-known for her “Frippicisms” — short, pithy nuggets of public speaking & sales wisdom that she shares with the audience.
During her presentations, Patricia encourages attendees to post on social media using the hashtag #FrippVT, which is the name of her virtual training community.
Here’s an important point… she doesn’t just mention it at the beginning of her speech. She reminds participants throughout the presentation. Every once in a while, you’ll hear her tell the audience, “Tweet this!” and the wording and hashtag are visible on her PPT slide up on the screen for people to copy.
I love this because Fripp is making it super-easy for people in the audience to participate. It allows them a quick way to take notes that they can go back and review later. She even gets an extra boost in visibility as attendees — and non-attendees — retweet & share her Frippicisms and post ‘thank-you’ messages afterwards. Add all this to the additional visibility her online community gets via the #FrippVT hashtag, and we’ve got a fantastic example of how to get distracted participants involved! (To see a few of Fripp’s hundreds of Frippicisms, click here.)
Technique #2 ~ Pull Out That Selfie-Stick!
First… if you don’t have a selfie-stick, go buy one. Seriously. You can find one on Amazon for around $10.
Accredited Speaker, Eldonna Lewis Fernandez, is the best selfie-stick-wielding-speaker I know! She takes it everywhere, and her workshop attendees benefit greatly from it.
Taking photos is not just a fabulous way to develop rapport and have fun with your audience — you can use the activity as a teaching tool, as well. Figure out a way to incorporate the activity into your presentation or group work. Perhaps use it as a metaphor or analogy in a story. Be creative!
Sometimes, at the end of a presentation, Eldonna will broadcast live via Facebook. Her attendees get to act goofy while she talks about how great they are or shares tips about her niche topic, negotiation skills. As with Fripp, Eldonna uses a unique hashtag (#iNegotiate) whenever she posts. The FB viewers get to see what kind of trainer she is (umm… SUPER-FUN!) and the visibility she brings to the event is always much-appreciated by the meeting planners.
Bottom line . . .
What it really comes down to is grabbing — and keeping — the attention of our audience, right? Whether it’s incorporating social media, games, stories, or activities, it’s our responsibility as speakers to make it happen. The fun part is coming up with new & unique ways to do it!
What techniques have you used to engage your audience members when they’re too busy tweeting to pay attention? Share your thoughts below!
An exciting option for speakers and authors is lending your voice to commercials, cartoons, and other ‘announcer-type’ vocal opportunities. But just buying a $75 microphone and plugging it into your computer does not a pro announcer make.
When I first started doing professional voiceovers, you had to find a studio. Radio stations and commercial studios where about the only options, and you couldn’t just email the script and attach a file. Even if you’ve been told, “You should be in radio – or doing audio books” because of your deep or professional delivery, you need to know the facts.
With the ability to own their own professional audio software and equipment that was once locked in studios, more and more people with broadcasting and acting backgrounds have decided to put themselves in business on the internet. Competition is fierce with so many in my own broadcasting industry looking to make extra money. Websites like Fiverr, Voice 123, and others allow people to post samples and offer their services at a huge discount.
If you’re going to accept money to do professional voice work, you need to have the ‘thing’ that sets you apart from others. I stopped chasing voiceover work because of the very low rates being paid when trying to compete with thousands and thousands at the end of a computer around the world. I still encourage you to explore the experience, but be realistic about what the market pays. Most major voice over work is done by actors because it’s so easy to complete the work and it pays well at that level. Most authors will record their own works for audio books. Just a handful of working voice professionals are set up to do the sheer amount of work necessary from home studios to make a successful living at it.
That said, if your dream still burns brightly and you want to jump into the voice-over arena, here’s what you need to get started:
1. Send demo files of your previous work to send to prospective clients. This demo needs to highlight your abilities in less than two minutes, with a sample of styles of what you can do (or have done) with your voice.
2. Unless you’ve been a professional announcer before, don’t use a ‘radio’ or put on amplified voice. Today, very few people want a ‘Game Show’ type announcer delivery. Be you – and amplify who you really are.
3. Being a professional speaker doesn’t automatically translate into being a voice artist. Many of the same rules about vocal variety still apply, but no one can see you. Acting is more in line with what you will need to do to paint the picture or convey the emotions from the copy you read.
4. Put your samples on various websites that showcase talent for hire (google search it) and your own site.
5. Send your samples to local production houses and studios. Radio and television groups seldom use outside talent and can share staff from many locations, it isn’t a priority to reach out to them.
And if you’ve already done some voice-over and want to do more:
1. Update your demo to include areas of expertise. Character voices, accents, vocal quality, and age range. Often my demo will get a follow-up to include more of what the client is looking for as in high energy, smooth, upbeat, and youth or adult delivery.
2. Offer to lend your voice to other collaborators in the speaking industry to let it be known you’re interested and able to do voice-over and narration as a service.
3. Look for an agent who will add you to their stable of voice demos. I sent out hundreds of demos and sure enough, one landed on the desk of a casting agent. I ended up working with Barney, the dinosaur, because of it!