In a digital consumer industry, virtually, you will see the growing changes in technology. Fundamentally, consumers alter in ways they engage with brands before, and after purchase. Consumers tend to browse, research, view testimonies, seek feedback, and hit the “buy” button at their own pace via the platform they select.
Digital marketing when chosen wisely based on strategic objectives can be focused on developing a huge marketing capability that allows the marketing strategy to come to life with consistency. A defined strategy can easily track and understand your clientele’s behavior to increase brand awareness.
Marketers just don’t aim for short-term conversions but to establish long-term branding with consistent campaigns. An effective digital marketing strategy can help amplify your product with these and many more.
The first thing you need to clearly grasp about digital marketing is the basic – visibility. Being visible online is everything. People around the globe now go online to research and purchase products and services, and to catch their attention, you need to be visible online first.
The Content Marketing Institute states that marketing approach is focused on sharing relevant and valuable content with consistency to attract and retain existing customers and eventually drive other customers to conversion. Let us simplify it a bit.
Here are the 8 successful way to boost your product marketing strategy in the digital world.
Set clear goals
Starting to establish your product through marketing strategy is not easy. You need to define a clear set of goals. You have to set a specific target, be it in terms of leads, conversions, engagements or downloads. It can be quite challenging to build your strategy with no clear goals. Measuring the success of your product campaign can become more tedious without clear objectives. Having a clear objective can definitely change your strategy based on the outcome of the results.
Find your Target Audience
Identifying your target is one of the most important element as it helps in connecting people who are needed the most – your paying customers. Target audience increases the number of leads you get and improves branding through satisfied customer’s word-of-mouth.
The first thing you need to do is to create a consumer persona to identify your target audiences. Strategies can be identified effectively through demographic and location data. Priorities, hobbies, goals, and some other interests can be targeted through qualitative information gathering.
Social Media Marketing Adaptation
The first thing a client would do is to probably search online for your website. In fact, 80% would agree that websites influence the consumer’s buying decisions than with any other source.
Therefore, it is critical to creating a user-friendly, relevant and informative website that is optimized and visually responsive. A useful tracking data will be a great help in understanding how and where your potential consumers so you can easily refine and optimize your website to give a relevant content, engaging and building solutions that visitors would want.
Retargeting works as targetting people who have interacted with your social media website and pages and it can be done in many ways. This can be very helpful when you retarget a person who has previously seen some interest in your product into conversion.
This is one of the things we love most about product marketing in the digital realm, you can select who frequently visit your website and who sees your ads. This approach is advantageous as it helps you know how you can handle your marketing strategies successfully.
In the modern digital marketing era, people are now brought up on technology and smartphones as part of their essentials, making the mobile an integral part of the digital product strategy. Statistics show that 43% of all worldwide website traffic was generated by mobile devices alone. Proves to show that consumers are now heavily engaged in mobile devices.
You can do a lot to incorporate your mobile into a product marketing strategy. You can create a mobile wallet and ad optimized content for mobile. Make the social media websites engaging as having buy buttons that allow the consumer directly to the product page. This can increase your sales and conversion.
A good grab of customer’s attention drives interest and ease to your branding. The more you put personalized campaign, the more chances there will be for conversions.
An influencer marketing is a powerful tool to personalize your campaign and it has helped businesses to optimize their branding strategies critically. The audience and the engagement from an influencer have shown an increase in product marketing increase between 2016 and 2017. This strategy can go a long way and drive an easy conversion while boosting your product marketing engagement.
Email marketing still works. In fact, B2B businesses use email marketing today because for every dollar spent, email marketing generates $38 on an average income and 34% of people use email globally. It is why email marketing has become competitive than ever as it is one of the effective channels to digital marketing strategy.
But before you create an email campaign, make sure you understand the behavior of your potential customers. The key to this is to make your email stand out.
Products need to make sure it reaches the right audience while influencers collaborate with other strategies as well. This ensures that your digital marketing and its relevant content help boost the customer’s engagement. The bottom line is, if you really want to amplify and reap the benefits of your product through digital marketing, you should provide benefits with generated content while providing a great content delivery.
Well, that’s about it for the pointers on the successful ways on how to boost digital marketing. This is a growing field and has ample knowledge of optimizing digital marketing strategy. It is all about creating valuable relevant content for various parts of the customer’s buyer cycle -from the research phase down to the after-sales.
Is the year 2019 going to be the year when time travel-travel comes to life and advertising will now be in more complex networks? Marketing automation is defined as a software that helps automate dull and boring tasks that happens most of the time in the course of a business and is usually manually operated. An example is a continuing transactional communication delivered to a customer after every purchase. This allows the business to be empowered as it empowers brands to gather and analyse data and run targeted audience with effective communication personalized and highly relevant
Marketing is strongly driven by data and technology and is now more evident in the marketing automation field. Not only is has enabled marketers to do some cool stuff, but it also moved beyond the simplest form of marketing automation by emails and other B2B marketings.
The Marketing Automation Evolution
Businesses are now slowly unfolding with the basic fact that consumers are also evolving with their easy access to channels and online information through network communication.
Product advertising are now rampant and continuously expecting to emerge and win loyal and existing customers.
Marketing technology helps you save money and save time as it scales your business and raises your ROI more effectively. According to recent research, there are 44% of marketing professionals who will incorporate automation marketing skill in 2020 and new staff will be reskilled in hiring in 2019.
This year, B2B marketers have gone and beyond the simplest form of marketing automation. It helps in sending welcome emails and autoresponders even when you are at rest. Email marketing automation shows evident success in the business field.
Marketing professionals utilize marketing automation as it brings more efficiency, cost reduction and enhanced customer experience. In this year 2019, embarking on automation journey for small and large business may seem challenging, but with the right amount of strategy, it is much easier than you think!
56% of marketer’s population think that the digital marketing industry is growing faster than other companies’ marketing technology
In this article, we will discuss everything that you need to know about marketing automation and its importance in 2019.
Chatbots and Artificial Intelligence
You can’t just ignore that Artifical Intelligence (AI) is the next big thing in the marketing automation and it has taken our world by storm. Almost 51% of marketing experts are already using AI, with more advancement in the next two years. AIs are the marketers that understand the great need of working smart and technology optimization, and it has come a long way to explore more stuff on their plate. AIs has indeed, become the artificial brain in marketing automation.
Chatbots are content creators. It’s an AI-powered PPC advertising, used for personalized website experience, advanced push notifications enhancing customer engagements determined to identify customer’s behavior through automated image recognition applied through the use of the artificial brain.
Automated Social Media Outreach
Did you notice that when you search for clothes on an e-commerce site and there will be ads relating to your searches when you log in to your Facebook account or even when you are just surfing the net? Social media has shown evident engagement with customers thru powerful channels marketing their product exploring the great opportunity.
Tools that allow you to schedule, manage and generate reports for social media engagements like Hubspot and Hootsuite allows auto publishing on Instagram. Optimizing the outreach of products and services is now made easy through filtering targeted audience with SocialDrift.
Content works is a content marketing tool that works like an agency built to understand your brand, tell a story and achieve your goals. It analyzes existing content marketing strategies through managing content marketing plans that won’t compromise your existing resources.
Voice searching is now becoming the next new messaging channel for messages thru marketing automation. Almost 32% of B2B marketers are already applying optimized voice-activated personal assistants. This trend is about to accelerate in 2019, and will likely to get a good effect in marketing automation.
Have you tried and listened to how your automated emails? The launching of Siri, Google and Alexa have seen its momentum swiftly. These interactive devices have risen this 2019. Voice search helps in multitasking and handling several other high-priority things that assist in organizing your resources. According to Gartner, by 2020 30% of web browsing will be screen-less. This trend will continue to unravel when we see better voice search technology.
Personalization is outdated and no longer special anymore. Customers ignore emails if the first name is used. With hyper-personalization, it gives up-to-date customer databased with obtained attributes. Hyper-personalization uses real-time data with relevance to the customer via contextual communication. There are nearly 9 out of 10 (88%) claims that their customers expect a more personalized experience. An approach where it enables you to connect with the ideal customer and prospect their connection with your brand. In 2019, these strategies would concentrate more on understanding what communication the customer wants to receive instead of what the business what to build.
Content is the center of the online world. Through marketing automation, you will have the ability to show more personalized content to your website visitors through automation tools. It lets you distribute relevant content on the basis of the IP address to the website visitors. This trend continues to emerge in 2019 because marketing automation platforms continue to create a distribution of platforms and personalized content in an effortless and efficient manner.
In the marketing automation world, 2019 seems brighter and bring about new and advanced strategies. The perfect time to put solid marketing techniques in action is happening now. Marketing tool thus helps build in executing campaigns that engage target customers effectively and efficiently. Today, Marketing automation keeps more customers engaged and delivers an increase in ROI. The year 2019 is a year to focus on marketing automation trends as we can expect to see more in the marketing realm.
Digital marketing for chiropractors may seem challenging, but it doesn’t have to be that way. There are now new strategies that are effective and easy to understand. This article will show you some facts on how chiropractors work, and the more you grasp the idea of the digital marketing world, the less chance you will have difficulties setting it up.
A web is a great tool that empowers you to connect to new clients in ways that used to be impossible a few years ago. Practising online can be a challenge if you have less knowledge and experience with online marketing.
The goal of having an ultimate marketing guide is to direct you to all the process you need to understand and take to get your business online and lead you to your success. There must be a strong belief that every marketing strategy is tied to a goal. And when it comes to chiropractic marketing goals, ensure every progress it makes and if you are succeeding.
Four elements needed for an ultimate chiropractic marketing strategy involves:
A catchy chiropractic website
A great chiropractic website is the lifeline of all your online and online marketing, so you need to ensure that you are doing it right. Having a great site, help you form a concrete foundation that allows your business to grow and add new and exciting features as they evolve on the online marketing world.
Consider the first requirement. Your target clients. There are many different audiences you may attract -exercise enthusiasts, athletes, seniors, teenagers, pregnant women and more. However, focus only on one audience at a time and build a striking offer exclusively to them. Like offering your type of clientele 30-minutes massage for free.
These are the pointers you need to consider when building a site:
Choosing a domain is important in your branding and search optimization, so make sure that you get it right. Your domain makes it easy for potential clients to find your website. Google.com, Apple.com, and CNN.com are domain names that are commonly used to find websites.
When selecting for a host, consider if you are trying to host your own site, if you wanted it to be customized, should you use WordPress, or opt for ChiroHosting?
Keep your sites secure with SSL or HTTPS. It is a new standard step to get your site on a secure platform.
Almost half of the web traffic takes place on a mobile device. Choose a responsive design and be equipped with your mobile sites.
Your chiropractic digital marketing plan needs to execute professionalism, quality and competence to new clients who might need your help and service. Relevant images play such an important role in stimulating perceptions and good impressions, and using good photos on your website to boost your social media marketing is a great action.
Applying chiropractic videos can boost your clients’ engagement. People love to play short videos, so make sure your site has those. It helps to educate the patient about chiropractic and involves them to read the content on your site and stay longer.
When clients have a lot of doubts, they look for reviews and testimonial to ease their uncertainties. Testimonials are a perfect way to attest certainty and show how clients are helped to improve health and how it helps other people with similar concerns.
Local Search Optimization
As an online chiropractic clinic, outrank the local and even national competitors by focusing attention to your local SEO. Local SEO matches your site with the geographic location of your potential clients searching in your area. The more you put effort and time in building your SEO strategy, the greater the increase in search rankings, the more clients will find you.
Google Search Optimization
Prospective clients may search for a new chiropractor in the city or lookup for the best local physician for a specific problem such as sciatica, cervical spine pain and etc. Your website must show strikingly and professionally online. Your immediate response and care are what keep patients from returning, however, a strong and distinct online visibility is often what gets patients into becoming regular clients.
Social Media Management
Social media gives a lot of reasons for benefits by actively posting on your various platforms such as Facebook, Google Plus, YouTube, Instagram, Twitter, etc. You can push for more brand awareness and connects a bridge to your clients on these social platforms regularly. If you seem to be uncertain where to start, think of all the advice and benefits you can offer. You can consider tutorials and webinars for healthy stretches or proper posture to practice at work. Apply images of before and after of a patient’s recovery to add more credibility to the site.
Blogging is fun and an easy way to add useful and relevant content to your site to increase your SEO. It gives you a greater chance to showcase your branding and your personality by sharing the best practices, testimonies and proven health tips. This is the easiest way to reach out to friends and influencers for blog ideas and some feedback by creating helpful blogs.
Best Strategies Get Real Results
The digital marketing field is evolving. A tool may be useful and popular today and then dead the next week. The fact is, digital marketing is more on marketing and less about digital. The fundamentals have already been conclusively proven.
Chiropractors understand that digital marketing is more on marketing and these marketing strategies apply to market tactics online. There are various elements that need to be learned, and when they all drafter together, it creates an established foundation for your chiropractic business, attracting more prospects, nurturing the client-owner relationship and offers that converts success.
Picture a scenario in which an audience blindly purchased a product or instantly subscribed to your services just a glance. Quite impossible, right? When it comes to spending, no one makes buying decisions without being rational.
The process is more complex with B2B online marketing, with stakeholder’s trust that you aim to win. This is where B2B marketing strategy can help improve your online branding’s authority. However, sometimes the problem is some B2B marketers do not have enough knowledge on how to approach content marketing in ways that it will increase its brand awareness and boost new leads and potential customers.
In B2B marketing, one of the most effective ways to keep and increase brand awareness is thru content marketing. The Demand Gen Report says that there are 96% B2B buyers who still seek more content from the industry itself and 46% from the other pieces of content before the audience decide to engage in purchasing decision.
So where and how do you start?
An incredible product or service starts with brainstorming. Acknowledging the authority of a grand idea can help build a great content market strategy that can drive massive returning visitors and referral traffic. Some B2B companies aim at generating leads and improve brand awareness, while some take the initiative to improve their products overall branding.
How to brainstorm great ideas for B2B content marketing?
Don’t forget that a successful B2B online marketing strategy is based on the sound foundation of content relevance, credibility on all social media platforms, reliability and trustworthiness. These strategies can help attract and engage a new audience, get on top with competitors, drive more deals and more conversions.
Here are the key pointers to consider to help your brand improve its authority on B2B online marketing:
Align Your B2B Marketing goals
You must outline your B2B online marketing with your company’s mission and goals. These objectives require measurable and specifics to ensure that they are achievable.
Consider Your Buyer Persona
For online marketing, this basically means focusing on the specific audience in a business who makes a buying decision. When thinking about your buyer persona, consider these:
Who is your target persona?
Target persona or customer persona is known as a representation of the key traits of a huge
a chunk of your audience based on the data collected from each web analytics and user research.
Why are buyer personas important?
Customer personas or buyer personas can be a tremendous value and insight to your company, It can develop an in-depth understanding of customer needs and provide a solution. Customer personas can also guide the product’s progress through developing new features that can help achieve desired results.
Set Concrete Action Plan and Decide KPIs
Designing an action plan should be a blueprint for each of your B2B online marketing goals. This roadmap defines as a summary of the strategies or methods you will use to arrive at a positive achievement and objective.
The primary step is to identify your target buyers. To get an in-depth understanding of their buying decision, you must first understand their buying personas. Make sure to choose the right social platform for marketing when you target your audiences.
Decide on KPIs to monitor the performance of your action plan. Your list of KPIs or key performance indicators should be based on your defined action plan. When these are regularly and consistently monitored, it will help you get on the right track and understand your business more.
Establish a United Campaign
A marketing campaign is no longer a want but rather a necessity. Marketing should be great offline or online. However, you have to be critical in choosing the best social media platform for your B2B online marketing strategies.
Consider the following guidelines when choosing the best social platforms:
Where do your customers usually go online? The preferred social platforms of your customers will help you expand and explore your campaign.
List down the advantage and disadvantage of all the social media platforms. Find out how they will be perfect for your marketing campaign.
Find out more ways of incorporating all your business social media profiles.
Maintain consistency in running your multiple channels while ensuring that the relevant contents and the visuals are defined in both online and offline channels.
Straighten your Marketing Sales Plans
There are circumstances where B2B plans fail in their sales goals. When this failure arises, your business may end up generating leads that may not be helpful to your sales team.
When creating a successful B2B online marketing strategy, ensure that your sales and marketing plans are aligned with the same goals and direction.
Manage Marketing Automation and CRM
B2B business knows that it is quite complex to manage both offline and online B2B marketing routines at the same time. A centralized system or CRM can be a great tool in managing the routine task efficiently. A CRM tool has been proven handy for marketing both offline and online sales.
Create a centralized CRM system that stores lead information, data and details of all sales. This method will help the team access customers’ purchase histories and other important information that can also be used for the improvement of marketing plans and tracking the journey of every customer.
Marketing automation software improves and simplifies the tedious task of every B2B online marketing campaign. Email campaigns and personalization of the website content can be done easily thru CRM’s ability to calculate ROI and track results.
B2B companies find ways to build trust and credibility online. It is important for every B2B companies to establish a brand authority that people can trust. These strategies can only improve in sales when investors, clients and even own employees trust and value your brand. It is obvious that you cannot treat B2B sales and branding authority separately. These two should come hand in hand. Your B2B sales are mostly dependent on your brand’s value. Time, money and effort are needed in identifying the right audience, win their trust and develop a long-term buyer-company relationship.
Webinars are not anything new in businesses and it has been going on for years. With years of being applied in businesses, there are now many ways on how to create webinars successfully. But just because you created a webinar does not necessarily guarantee its success.
It takes a lot of practice to get an effective “how to create webinars” that can close more business. Expect that there are tools you need to invest in, strategies for success and adjustments to be made based on prospective clients that attend your webinar.
Here are some shared best practices on how to create webinars that close more business.
1. A clear plan
When planning a webinar, it is important that you give a direct approach to what is it that you want to achieve out of your webinar. You may adapt these few tips:
Find your audience’ main points.
Use the power of your own experience thru storytelling
Lay out a solution to your audience
Reveal possible gains to your audience
Insert sales pitch in between which will not be overly promotional yet boosts audience interest in your business.
2. Draft your actual webinar
When you are done brainstorming, you need to create a good concept to entice your audience or possible clients. Take advantage of technology as it generates results afterwards.
Keynotes, when applied to the slide presentation, can focus on making things simpler as possible, while it delivers the right amount of content. Applying keynotes can be a great tool so that your attendees won’t miss anything without making your presentation text-heavy. Be careful that it won’t make your slides too shortened that audience might feel they are wasting their time. Create a perfect balance.
3. Choose the best platform
After preparing your outline and slide presentation, pick a webinar hosting platform. There are plenty of platforms to choose from, such as ClickMeeting, EasyWebinar, GotoWebinar and many more. All of them comes with their own feature and price points.
4. Focusing on the details.
Even if you have a top-notch content, when you have small details such as audio, it can still make or break your webinar. It is one of the major reason as to why you need to invest in a high-quality microphone. A recommended microphone that delivers great sound is Rode Podcaster plugs directly into your computer with a USB and it is very easy to set up.
5. Practice your webinar
One of the best practices on how to create webinars is always plan your webinar. Do not just hope that you will get the best out of your presentation, and expect your attendees not to notice your lack of preparation.
Indeed, webinars have become a serious way to produce money for people around the world. It is not easier to generate cash through this powerful forum.
Since the launching of this new medium, it provided a wide array of channels for building and generating an income leveraged as an entrepreneur’s primary source of income.
Creating a webinar converts attendees as long as you take ample planning and organizing your thoughts and invest in some high-quality technologies. Also, have a concrete plan of action that aims to solve the targeted audience’ most pressing concerns.
How to create Webinars to Create a Revenue Stream
1. Promote Product Demo
People sometimes don’t know what they need or what they are looking for until they have seen a demo. Demos provide a brand to choose from and many sources that can influence their buying needs and decision making.
Today’s customer seeks on products thru demo webinars that provide applied experience where the prospective clients can see what they could possibly gain by asking questions, and garner more insights than they would from a marketing slogan or brochures.
There is an abundance of competition regardless of any niches you are in. Promoting product demo allow potential clients to choose by comparing and contrasting the advantages and disadvantage of each product offer and reach and educate customers into decision making.
2. Coaching Calls
In the marketing field, many are struggling to get by or see their expected outcome. When knowledgeable in making and hosting webinars, use a forum as a platform to sell coaching calls that have minimum 30-60 minutes.
This method has proven to generate a significant income, and helps builds trust from your audience. Leveraging this technique allows turning your customers into brand advocates who can then help increase in spreading the word of your awesome products and services.
3. Sell Your Online Course or Website
Don’t give away your knowledge and expertise for free. Improve the skillsets of others and cultivate their experiences through online courses.
This method might give the people the opportunity to pay in exchange for a valuable knowledge that can possibly help them build a business, become a better entrepreneur or whatever other skill they can learn more about,
You could also use the same approach to selling membership programs where people can access premium content and can have interaction from you, or even interact with others who have the same insights and goals and can learn tons of mo0re valuable lesson along the way.
The best part of these tactics is that experts can vest more interest in promoting your products and services. This helps introduce your personal brand to a whole new audience that can obtain subscriptions which can then expand your sales quota.
Webinars are a powerful format known to generate significant income. Apply and leverage the expertise you have learned and worked hard to obtain through the various methods mentioned. In this way, you just found a very reliable stream of knowledge for your business.
Coaching aims to help a
business improve sales and has a large dependence on personal connections. It
is either thru forming personal relationships during the sales process and is
highly required to invite potential clients.
Technology is now a medium
to form meaningful connections that generate leads and close more prospective
A webinar is a great example
of this tool. Webinar works as having a face time in front of prospective
coaching clients no matter their location is. It is a great way to achieve a
closer connection even when you are not on a one-on-one meeting.
Webinars are not new and have been ongoing for years. Today, there are many effective ways how to do webinars. However, launching a webinar does not always guarantee success.
Webinars take a lot of
practice and trial and errors to get just right. There are now tools you can
invest in and find strategies for success and developments to be based on your
prospective clients that attend your webinars.
It is quite a fact that not all who attends webinars is a prospective client – and that’s okay. In some cases, your webinar attendees will include those clients that already use your coaching services and there are more to offer to these individuals.
Here are the 5 simple ways how
to do webinars to close more prospective coaching clients:
1. Create a good concept for
Brainstorm for a creative
concept for your webinar to attract audience members. Again, technology plays a
major role in your webinar’s success and the business you achieve afterwards.
Planning is crucial at this point.
Focus on making minimal
slides, if possible. You can use keynote while focusing on delivering the right
amount of your webinar content.
Use keynote to make all your
slide presentation. You can add on focusing on small details while focusing on
delivering the right amount of content. Presentation Zen has helped develop
visually creative slides that can be related to the audience without
overwhelming them with too much information.
Having perfect balance is
the key. You don’t want your audience to miss anything because of your slides
being too text-heavy, or you also do not want them to feel like they are
wasting their time because of your content being short.
2. Select the best platform
After creating a webinar
outline, preparing your slide presentation, pick your webinar hosting platform.
Choose from these various platforms such as GotoWebinar, Clickmeeting and
EasyWebinar. These platforms come with their own unique set of features and
Zoom Webinar is often used for its reliability and ease of use with features such as “hand raising,” polls, a whiteboard for on-screen annotations. You can even have multiple hosts or even invite others to speak up or face-timing.
3. Creative details
Audios can either make or
break your webinar. Even when putting small details on your content, make sure
that you invest in applying a high-quality microphone such as the Rode
Podcaster plugs directly
into your computer via USB for easier setup. This audio device delivers an
excellent sound which is vital if your audience is only relying on your slide
presentation and listening to your voice.
4. Practice webinar
Have a concrete plan for
your webinar. Don’t expect success right away, and expect your audience to not
to notice your flaws in your lack of preparation.
Other company’s how to do webinars
has few recommendations for people going live for the first time:
Have a list of help co-host
to manage the live chat feature if you have any. In this way, the audience’
comments are addressed but the focus on the webinar is there.
Practice with your team
before the actual webinar. This mock webinar can ensure all the technicalities
works, you can rehearse, and all the key points are practised especially if you
are conscious of the length of time designated for the webinar. This allows you
to have the chance to receive feedback when you are decided you are confident
enough to go live.
Practice makes perfect
Remember that anyone can
commit mistakes, no one is perfect. It is fine if you want your webinar to flow
seamlessly. Know that you are human and live events can have few imperfections
no matter how much you practice. In this way, your audience knows you are human
and they understand this. There is a big difference in being unprepared and
having technical difficulties.
5. Concrete Plan
Webinars can make or break
your presentation. So it is important you brainstorm what you want to get out
of your webinar.
Use the following guidelines
on how to do webinars:
Know your audience’ crucial point
Use the power of storytelling or share your experience
Show your audience the solution
Reveal the benefit of your presentation
Direct a sales pitch somewhere in between without overdoing it
The goal of your webinar
should show your audience the value of what it offers and entice them to buy
To get your people excited
about attending your webinars, have them sign up a form that they can fill out
with complete details of your webinar so they can immediately see the benefits
of attending your presentation.
One thing you need to know
about how to do webinars is you need to make it short and simple. Let your
presentation do the rest.
Creating a webinar that converts the audience into prospective coaching clients is not that hard as long you take the time to plan ahead, organize your thoughts and invest in some high-quality equipment. Have a plan of action that solves your target audience’ pressing issues.
Your learning curve will be
difficult at first, but with careful planning and tons of practice, your target
coaching clients can gain value and benefit from your company.
Content marketing is still one of the hottest marketing trends around but may not always be a sustainable strategy for some businesses and it has hit marketing like a tornado. Marketers, indeed are no longer impressed in reaching audiences in any medium. They claim that there is no guarantee of using social media, not Facebook, not Instagram, LinkedIn, Twitter or YouTube.
Some key takeaways include:
Public relations faces difficulties with traditional media’s current challenges, as there are now other news outlets close up shop.
Organic social media content continues to decline.
There are paid advertisement and click-through rates to broad audiences that are far-out.
These highlights reached large, broad audiences that require more funding and effort that are affordable only to the large scale companies. So what should we do?
Even when you put a simple advertisement on Facebook, the initial question Facebook would ask is, “Who is your target audience? Your ad may not know your audience and is unlikely to reach your potential customer, but it is going to cost you more in extravagant media ads.
The truth of the matter is, without an audience-first marketing strategy, every angle of marketing will get you to cost more of your time and money
Audience-First Marketing is Your Best Marketing Strategy
Honestly speaking, audience-first marketing strategy structures every aspect of the social, digital, content and other media spend to the audience’ needs and business goals. Before you do anything else, invest in audience-first marketing strategy in terms of researching, understanding, linking and targeting your audience.
On the brighter side, social media networks and other social ecosystem gives astounding ways to further connect deep not only the demographics and geographics but also the psycho-social needs of their existing audience and potential audience.
Marketers learn how to use digital advertising solutions using refined audience data that allows dealerships to target potential shoppers with relevant content.
Although marketers would claim they already know their audience, the fact is many are still not exhausting efforts more than throwing social content and media splattered at the wall and hoping it would stay there.
Any company or organization that wants to be in longterm business needs to spend the time to research and know their targeted audience so that segmenting, targeting and implementing an audience-first marketing approach is done properly.
Here are some pointers you need to consider:
Understand how you can segment your traffic or CRM data to come up with relevant audiences, then cater to different messages thru segments.
Learn how to re-market with all your channels, so that your identical audiences can be more active.
Learn how to provide agencies with dealer CRM data that can help them create relevant audience strategies.
Also, marketers need to learn the following
The what, why and how of audience marketing basics
Why audience-first marketing is important
How the target audience is defined
How does audience targeting work
Similarities and differences of an audience and market segmentation
Segmenting markets and audiences using demographics, geographics and psychographics
Knowing the important role of a buyer in marketing and targeting
There are numerous guides on “how to” and “best practices” marketers can adapt and follow. But the truth is, if your audience does not feel any connections with it, your company or brand will not make that success.
To develop a successful marketing campaign, understanding your customer on a primitive base is the only thing that you need to consider first.
Paying attention to your customer’s needs can help improve relationships with the audience and they have proven to retain customers. Why? It gives customers the feeling that they are given special treatment.
Studies say that there are 90% of consumers that found personalized ads appealing, while there are 80% that they are more inclined to do business with a company that offers a personalized approach.
With the customer-centered marketing approach, companies stop trying to tell the audience what they should need.
The imminent advantage of an audience-first marketing approach is obvious: it is about quality audience over quantity. An audience-first grasps the idea that a tailored marketing strategy is a more effective choice.
One sperm cryobank used an audience-first strategy and result showed that there is a massive 14,285.71% ROI. It was done thru a mix of audience-first techniques. The resources include targeting a very specific demographic, keyword mining, geo-targeting, and social media campaigns. The audience was addressed in the right way and it worked.
Content marketing s considered one of the best strategies for business growth. When it is done well, it has the power to slay multiple marketing birds with one proverbial stone. This can be done from building an audience, relaying a brand’s message, establishing expertise, and converting these modes into paying customers or a loyal user base. But how to set-up a great content marketing for your business?
The latest statistics claimed that there are only 30% of B2B business who believe that their content marketing is effective. There is, however, an increasing disappointment because content marketing gradually becomes less effective. The problem usually just lies at the door or lack of content marketing strategy. Companies seek involvement in content marketing but were not informed exactly how to take advantage of it.
Here is how you set-up a content marketing strategy: Create a list of goals and bright ideas for the variety of content that may have an effective outcome to achieve those goals, such as:
A land page that can help sell an e-book or other products
A campaign influencer on social media to build an audience among demographic
A blog program to target for specific keywords or publish new content to build a user base, or re-purpose old or under-performing content.
Create a Mission Statement
Know your business. Spend more time working on a message that relates to the world and to the people you aim to target. Who you are, your stand, what you can offer and why should they care. Treat this as something you need to spread to help your message grow among the internet and wherever the customers can find you.
Create a User Persona
Know your customer.
You may have vague ideas of who your target audience is, but the trick is to design an effective and tailor fit target content strategy to figure out how an audience can be reached. How does one do that? By creating user personas.
Its impossible to guess what everyone wants and to be available to all people. The easiest way to go about developing targeted campaign is to simply design your ideal customer or user, find out who they are, what they might need and want, where they could possibly hang out, spend time on and offline, and most importantly, how they want to be reached out and marketed to. Good user personas are basically founded on real research and demographics.
So how to create a content strategy?
Similar to products and services, the best content begins with a targeted set of questions with the goal to solve specific problems. These problems may consist of factors such as:
Increase traffic to your blog or website
How to get costumer to subscribe to the newsletter
How to get people to download your e-book or app
How to get people to pay for a subscription service
How to get people to buy your course, product or service
Sign up for conference
The Power of Deep Research
When conceptualizing with your own content strategy, you may consider your creativity and do things that will show what makes you great apart from the competitors. You may want to use examples of effective successful content to inspire and motivate you, but it is not really necessary to reinvent someone else’s work. Start with the basics and study both you and your competitor brands and know what has worked in the past, and what is currently working, what failed, and what you would like to explore and own it.
Target audience and user base will be based on the specifics of your market. Add some mysterious ways of modern technology, social media, and strategic content marketing. With all these, your marketing will likely evolve and grow on a regular basis. Make it a point to stay on top and research on today’s trend and best practices.
Data can be overwhelming as most organizations collect more on their users and customers. The key to making the most of the data is to link in to perform what you may need to tweak but not letting it dictate your whole strategy. Here is what to look for in analytics data:
Know where your traffic is coming from. It may be from browsers, search engines, mobile, desktop and demographic data. It may also come from a specific piece of content from what social media brought to your website.
The length your visitor stayed
The action they took once they got into your site
Traffic patterns and changes in user activity
There are no absolutes. Keep an eye on your targeted audience and their activity. Your user behavior may refine and improve your content strategy as you go. Then, look at the numbers in context and figure out how they can affect your short and long term goals.
Tools to help increase your content strategy
Content marketing’s most powerful medium is the marketing world. Now, there are many tools available that can help in performing research, designing or downloading templates for content plans, formats and even calendars. There are helpful tools for keyword research for starters:
A content management system and website builder with personal, enterprise, and self-hosting option at WordPress.org
Provide detailed status on website traffic, user demographics and behavior.
Brand analyzing content performance tool that performs competitor research and other tools for influencer marketing
It has all in options for distributing social media content and other tracking performance along with other multiple platforms
Personalizes and designs custom newsfeed and connect with social networks
Creates detailed keyword research and analytics on Search Engine Optimization performance and other competitors.
Marketers. For starters can create audiovisual content to better introduce and get products. There are many tools and references available. However, there are no difficult and quick rules as what you have to use, especially when you are just getting started, creating your message and crafting your own user personas. With content marketing strategy, you most likely engage in a bit of trial and error to find the tool that is best suitable for your needs and can help your message relay to your target audience.
Marketers are always looking for various ways to automate, innovate, optimize, and simplify so that running programs, producing content, achieving high ROI and so on can be a breeze. Today, less than half of consumers say that branding can have a great effect on engaging them. An engaging personalized experience is now becoming a trend in boosting engagement with customers. However, creating engaging and personalized experiences for new clients can be difficult and sometimes very risky. You have to think about how to effectively boost their engagement with a deep understanding of what they are up to and connect with clients on a personal level at the exact and right timing.
In today’s digital-filled world, collecting of data is difficult, and using the data to create those personalized experiences across channels are insurmountable.
Marketers from all over the world shared aspects of technology marketers for effective client engagement. Surprisingly, most of the ways to boost a client’s engagement can be achieved with a marketing automation platform.
What is marketing automation?
Most people know this term only related to email marketing or automated social media. However, marketing automation relates to the technology and software platforms designed to boost marketing efforts and automate the repetitive task for overall improvement and marketing efficiency. Here’s how to acquire new clients and boosting engagement with marketing automation:
The email marketing platform in marketing automation allows marketers to send simple and complex sets of emails which are based on pre-defined triggers, behaviors, demographic data, and other criteria which are built on sequences of emails and are sent to customers automatically. Email can be used for
Sending discounts or special promotions on birthdays, anniversaries or any special occasion.
Sending Email surveys collecting their experiences after making a purchase
Sending Email when customers leave their shopping cart without purchasing any item.
One of the most effective capabilities of marketing automation is its ability to boost marketers in engaging new clients by delivering the exact right content before the stage of their journeys to nudge toward the next conversion, whether its a sale or a download.
2. Mobile Marketing
You can acquire new clients thru creating a consistent experience across devices. Picture this, your buyers are on different channels, so you also have to be in place, too. Adapting with mobile can be easy, but it is ensuring that you have a unified and consistent response from across all channels is essentials. Marketers can boost engagement with mobile marketing thru:
Engaging customers in a mobile app with push notification feature, in-app messaging capability and or sales or customer service chatbots.
Delivering exact message at the right time by push notification for a customer who has already downloaded the app and happens to be in a near retail location especially during sale seasons.
Creating a unified platform roll mobile engagement metrics
Creating a seamless brand experience no matter what device the customer is using
Marketing automation thru mobile has proven to engage customers by helping the brand speak to a client as an individual. A mobile “conversation” boosts mobile engagement and it affects personalized email and more.
Integrating social media creates the most engaging programs that don’t happen overnight. It is integrated with all other marketing campaigns and channels using marketing automation that help simplify social media marketing by relating it with your website, blog, mobile app, and more.
Marketers can boosts engagement with social marketing automation thru:
Creating types of post that customers that can engage customer’s interest like polls and contest based on their preference and interest.
Putting personalized web pages on social media channels and track new clients’ engagement.
Creating a sharing button to all social sites that allow clients to share brand content with friends and families effortlessly.
Marketing automation social platforms capture necessary data about people who engage with a brand. Additional demographic and behavior information indicates as what content they should download, how frequent the content is clicked and the types of content followers are most engaged in social media.
4.Analytic and Report
Analyzing and measuring results can help boost audience engagement. To acquire new clients, engagement strategy is a primary step. If effectiveness is not measured, a strategy can work less and more of just a hypothesis.
Strategies consist of best engagement plans that are proven. It has to be tested, measured and validates before the full implementation. The strategic plans can only be possible if you track the right engagement metrics and evaluate the effectiveness of various campaigns and narrow it down to focus exclusively on those strategies that work.
By knowing what work and what did not work can direct you to make decisions that can help increase customer engagement and focus more on the channels, contents, updates, promotion and messages that boosts the highest engagement that can give a remarkable ROI.
5.Website visitor and Tracking ID
It is ideal that customer engages with a brand for the very first time on one channel or another, use the brand, and proceed through arriving at a buying decision then convert on the same day in an instant.
But that’s not the reality and that is not how the audience behaves. Instead, new clients and existing customers might see a post on a social media and post it to a friend, share or follow it to read a blog post on a site. A few months later, they might view a few sales pages and subscribe to your newsletter or download a gated content.
Personalizing using a website and tracking ID tool of marketing automation tool, can learn more about anonymous visitors before providing their information and enables their personalized experiences.
These five ways on how to acquire new clients with marketing automation can help marketers take engagement to the whole new level and can even get ahead of competitors. Marketers deliver retargeting ad campaigns and boost clients’ engagement at the beginning of the journey. Useful information in building and engaging customers can help future leads by delivering the right information at the right time and based on proven sources.