The BRAND New You Show - A Personal Branding and Digital Branding Podcast
The BRAND New You show is dedicated to helping you establish and elevate your personal brand online so you can grow their influence, amplify your online reputation and ultimately impact your career. Each week I explore how to use your expertise, skills, and knowledge to build your digital brand online in order to impact your career and stay ahead of the competition in this digital-first age.
Sarah Johnston, also known as the Briefcase Coach, is a top-rated job search strategist and interview coach for higher achievers.
She specializes in executive resumes, LinkedIn branding, interview coaching, and hidden job market job search strategies.
While the majority of her clients are at the senior executive level, Sarah works with a range of people from early career to senior level and loves working with people who know where they want to go and just need help getting there.
Today’s guest is Kraig Kleeman from kraigkleeman.com. Kraig is the author of two books. His first book, The Must-React System: A User's Guide to Prospecting C-Suite Executives, earned him the taglines of the “inventor of the must-react system” and “world’s greatest cold caller”.
Not everyone listening to this podcast wants to become an entrepreneur in the truest sense of the word. I get that but here’s the thing, many people who eventually become entrepreneurs didn’t set out to obtain that moniker. It happened naturally over time.
You may think that Doire’s book, Entrepreneurial You, is espousing this route. Go be an entrepreneur and if you think that after listening to the podcast, I’m afraid you’ve missed the point.
Entrepreneurial You is really more about kick-starting your journey. Getting you to take small steps, to dip your toes into the water, to fiddle around with different things so you can find something that sticks.
And when you do find that something, whatever it may be, use her book as a guide to see if you can turn it into something you can get paid for.
While I loved all of Dorie's actionable tips scattered throughout the book, To me, the most important aspect of entrepreneurial you is this notion of preparation. Preparing for things in life you don’t expect because you never know what the future may hold.
What seems secure to you today may not be so secure tomorrow and that salary you hold so dear, the salary that frankly stops you from moving forward and pursuing something you’re passionate about, well, here’s a reality check for you.
It can disappear literally overnight.
Think about that for a minute. What would you do if tomorrow you were called into your bosses office and the HR manager is there to let you know your position has been eliminated?
In today’s age of corporate consolidation and the coming age of AI and blockchain, this is a very real scenario. Some of you listening may have already experienced this.
So I ask you, what would you do if tomorrow your salary went to zero? What is your backup plan and keep in mind, get another job, isn’t really a backup plan when the mortgage is still due.
As Dorie mentioned, pursuing something on the side is a great way to mitigate risk, provide you with skills, additional income and can ultimately make you less dependant on the day job.
On the flip side, A side hustle may also make you more valuable in the day job, assuming of course if your company values the new skills you've acquired.
So I’ll close out today’s show by asking the question Dorie asks at the end of her book.
What are you working for?
If your answer is the next paycheck, then it might be time for you to consider alternatives, to pursue a passion, to take small steps towards discovering your Entrepreneurial You.
Taking those first steps is not easy, but I promise with each step you take, you will learn and move forward as long as your willing to give up the ghost of what you imagined your career would be, so can finally grasp what your career could be.
Don’t forget to pick up a copy of Dorie’s book, Entrepreneurial You and while you’re clicking things on the screen I’d appreciate it if you added in a copy of my book, CareerKred into your cart as well.
That’s wraps us up for today. Until next time. I’ve been Ryan and I’m out.
On today’s episode of the BRAND New You Show, I speak with Dave Chesson the founder of Kindlepreneur. At Kindlepreneur, Dave helps authors and aspiring authors sell more books and make more money.
Dave started his career as a nuclear engineer. After spending so much time away from his family Dave decided to take a step back and take a look at his life and how he defined success. In other words, he took the time to become self-aware. To define his brand.
He assessed his skills, his traits and most importantly for him, his values and realized that he valued being close to family vs. the direction of his current career path.
Dave realized he had an affinity for internet marketing and decided to re-arrange things his life in order to fit this new direction in. He decided to cut out things in his life that did not move him in his desired direction such as movie time every night and decided he would get up earlier in the morning. This quiet morning time allowed Dave to practice and grow in his new chosen direction.
It took him 3-½ years but Dave was able to build his side business in the margins of his life and now his side business is his only business. Listen in as we discuss where he started, the pivots he made along the way and how he eventually become the Kindlepreneur.
In addition to being a mom, writer, and explorer, Elizabeth is also an attorney who works with small businesses. She helps entrepreneurs, artists, coaches, and consultants find simplicity in the law, so they can get back to spending time helping their clients and changing the world.
Need to boost your CareerKred?
Pick up the book CareerKred (affiliate link) and learn the 4-simple steps you can take to build your digital brand and boost credibility in your career.
Do you know what your online profile says about you?
Find out by taking my Digital Brand Assessment. Discover your score and the ways you can start to improve your score today!
Hello and Welcome to the BRAND New You Show. THE podcast dedicated to helping you build your brand and boost the credibility in your career.
Today’s guest is Marc Miller founder of CareerPivot.com. CareerPivot has been included in the Forbes list of top 100 Career websites, and Marc is the author of three career related books including the one we’ll discuss today, Repurpose your Career - A practical guide for the second half of life.