Google’s products and tools are invaluable in the marketing world, and Google Adscan be a powerful strategy for reaching your target audience. However, this tool can be challenging to work with if you’re not a seasoned professional in the field. Here, we share the top signs that indicate you could benefit from professional help with this marketing and analytics tool.
You’re Just Getting Started
If you’ve heard about the magic of Google Ads and are interested in seeing what it’s all about, you may be disappointed or intimidated to discover the complexity of this tool. Google Ads can be highly effective at generating more interest in your business, but this is only the case if you understand how to unlock its potential. To avoid time wastage and start getting results quickly, consider reaching out to a marketing professional for assistance.
You’re Interested in Different Types of Campaigns
If you’ve mastered the basics of Google Ads but would like to explore campaigns such as Video and Display, a Google Ads guru will be an asset to your campaign. Most individuals are exposed to dozens of text-based ads per day, and may be inclined to scroll right by. Video consistently draws more clicks, and video-based ads can take your marketing strategy to the next level. A qualified professional will have the skills to help you design a compelling video and determine the audience that’s most likely to tune in.
Your Company is Growing
Google Ads are often so effective that users experience rapid growth after discovering the perfect settings.If your company is growing so quickly that you can’t keep up with managing campaigns, reach out to a Google Ads expert for assistance. When you have someone on your side to manage a growing marketing campaign, you can focus on other vital aspects of your business and expand your company in conjunction with your marketing team.
When it comes to understanding your target audience and gaining further insight into their demographics and habits, it’s hard to beat the results from Google Ads. Its finely-tuned algorithms can work wonders for startups, small businesses, and enterprises alike. While Google Ads are designed to be an effective and affordable choice for any size and type of company, great results won’t occur on their own. To maximize your ads’ potential, consider working with a team of professionals. We can revolutionize your experience with Google Ads, and we’ll create a customized approach to fit your budget and business goals. To learn more about our services, please reach out to our team.
We’ve spoken before about the importance of running a blog, and we can’t say enough about the impact it can have on your online presence. In the era of information and instant gratification, your customers want more than basic interactions with the businesses and products they use. Building relationships with your customers means truly engaging them, and you can do so by blogging.
It’s not so simple, though. Maintaining a blog for your business requires a careful marketing strategy. A great place to start is researching your target audience. Once you determine who your customers are and what they enjoy, the process becomes easier. In this infographic from Red Website Design, learn the steps you can take to create engaging, share-worthy content for your blog.
The social media landscape is ever-changing, and each year brings a new set of trends to watch for. To keep your content fresh and engaging, you must be aware of emerging social media shifts. If you’re curious about upcoming changes this year, consider the insight we share here:
Quality Over Quantity
Consumers are often inundated with ads and daily posts that crowd their social media feeds. Instead of adding to the digital clutter and encouraging folks to unfollow your pages, consider improving the quality of your content over quantity. Many brands know that it’s important to update their website and profiles on a regular basis, but this awareness can lead to publishing sub-par content. In 2019 (and beyond), follow the simple guideline of quality over quantity. Carefully consider your target audience and make an effort to tell meaningful stories or offer out-of-the-box entertainment or insight, and reap the benefits of building trust and rapport.
Utilize Video Marketing
Studies consistently show that video content is increasingly capturing consumers’ interest. It used to be a challenge to create engaging videos, but the prevalence of live streaming on platforms like Facebook and Instagram has made it easier than ever to connect with viewers. Customers are increasingly wary of traditional marketing techniques, and live videos offer a convenient (and authentic) way for brands to showcase their products or services in action in a casual setting. If you’re interested in getting started with video content creation, try tuning in for a live Q&A session or unveil exciting new products.
Partnering With Micro-Influencers
Macro influencers have made a huge impact on social media marketing, and as a result, it’s often incredibly expensive to partner with them. However, savvy brands are taking note of micro-influencers. These individuals tend to have moderate followings (usually in the neighborhood of 10,000 subscribers), but they’re still able to offer an engaging experience for viewers. If you’re looking to expose your brand to interested parties within your industry but lack the budget for a big-name influencer, partnering with a micro-influencer could be an excellent choice. These individuals are often seen as more authentic than influencers with millions of followers and may produce impressive results for reasonable prices.
2019 is sure to bring interesting changes to the world of social media marketing. The trends we share here are already beginning to make their mark, so be sure to keep them in mind for current and future campaigns. If you’re struggling to juggle the demands of a dynamic marketing strategy, you may prefer to seek professional help. Our team can handle the needs of businesses of all sizes, and we’ll work with you to create a completely customized plan. When you’re ready to learn more about our services, please reach out to us.
If you’re hoping to optimize your content marketing strategy, one of the key pieces of information you should start with is who your audience is. Where do they live? What are their hobbies? Perhaps the most important question of all is, “How old is my audience?” If you aren’t sure what the answer is, there are a few ways to find out: look at your current customer base, check out your competition, and analyze your product. Once you have this information, it’s time to begin tailoring your content to appeal to that generation!
Whether your audience is primarily baby boomers, gen x, millennials, or gen z can make a huge impact on your results by platform and content type. Based on recent data, you will find that baby boomers prefer Facebook, gen x and millennials prefer Instagram and Facebook, and gen z prefers Instagram and Snapchat. The likes and needs of each generations varies greatly, so it’s important to pay attention! In this infographic below, learn more about tailoring your content for your audience’s age.
YouTube isn’t just for entertainment–in fact, many viewers flock to the video sharing platform to find inspiration for morning routines, products to buy, and more. Product reviews are becoming more prevalent on YouTube, and these videos tend to be incredibly popular. Consumers continue to raise their standards for products and services, and their favorite YouTubers often serve as a trustworthy source of insight. If you’d like to showcase your brand or offer creative ways to use your product, starting a YouTube channel or teaming up with an influencer are excellent ways to do this.
Desire For a Simpler Life
Minimalistic lifestyles are becoming more mainstream, which is evident in the tiny house trend and newfound tendency of YouTube viewers to watch “back to nature” videos. Primitive Technology is one of the most popular channels on the site, and how-to videos on simplifying the home are also gaining favor. If you’d like to appeal to viewers looking for a simpler life, be sure to avoid simply selling a product. Instead, shift toward a focus on lifestyle.
Connection to Others
Social media is all about connection, and YouTube is no different. Videos that feel like a personal conversation are more likely to rack up the views, and this trend offers an excellent opportunity for brands to build relationships with clients. For example, makeup brand Glossier features a host of “get ready with me” videos, in which employees and consumers demonstrate and narrate their morning routine using Glossier products. This interactive style adds a personal touch to the channel, and is a great way to encourage viewer participation to keep them coming back for each new video.
When strategizing a robust marketing campaign, it’s essential to consider the trends of prominent social media platforms so you can utilize each option to its full potential. YouTube is an excellent avenue for showcasing what’s unique about your brand and connecting with customers, and may be a good option for your business. If you’d like assistance in developing and analyzing your YouTube channel, or general marketing strategy, our team can help. To learn more about our customized approach, please reach out to us.
In case you missed it, we are in the era of visuals! With Stories taking over the digital scene and Instagram more popular than ever, 2019 is proving to be the year brands must focus on a tailored visual strategy. If you think about the timeline a user moves along when viewing your profile, it makes sense; the first thing they see is your logo or profile photo, then the overarching visual aesthetic of your profile. If they find your account visually appealing, a person is likely to stick around and see what you have to offer. The quality of your visual content is highly influential of how your brand is perceived.
However, there is no one-size-fits-all plan, and there are no shortcuts. A personalized approach to your visual marketing strategy is the only way to ensure success. In 2019, don’t be afraid to think outside the box and try new things. Your audience will thank you!
Social media marketing platforms and strategies are constantly changing. It’s time consuming to keep up with the most efficient way to reach your target audience, especially when your target audience is widespread and varied. LinkedIn offers a way to personalize advertisements for each user – increasing your odds that your ad will stand out amongst the rest. To ensure your ad is seen, utilize LinkedIn Dynamic Ads to make your marketing strategy user specific. Here’s what you need to know.
LinkedIn Dynamic Ads are Convenient and Cost Effective
Instead of creating multiple advertising strategies for various audience groups, advertisers need only write one version of an ad and LinkedIn will do the rest. LinkedIn Dynamic Ads will reconstruct your original ad each time to specifically incorporate the personal information for each member of your target audience; it will include your company logo and the user’s profile picture, amongst other publicly available information. It’s a plug and play style of advertising that gets the attention of your target audience quickly and saves you time and money.
Personalized Marketing Created through LinkedIn Dynamic Ads Performs Better
To avoid getting lost in the shuffle, LinkedIn Dynamic Ads create an individual ad geared toward each specific member. When compared to traditional display ads, a personalized dynamic ad is more likely to stand out amongst a user’s feed. Many users who have implemented LinkedIn Dynamic Ads report a growth in leads, conversations, and an increase in overall brand awareness. This marketing strategy provides a safe bet for advertisers looking to diversify their creative strategy.
LinkedIn Dynamic Ads are Simple to Create
Over the past year, LinkedIn has stepped up their advertising game to compete with the likes of Facebook and Twitter. This competition works to benefit you, the advertiser. Through LinkedIn Campaign Manager, you can select the Dynamic Ad campaign option and begin tailoring it to fit your intended audience. This marketing tool allows you to tailor the language, format, and even select the option to show the user’s profile photo in your custom ad.
LinkedIn Dynamic Ads Target the Largest Business Audience on the Web
LinkedIn Dynamic Ads generate clickable and individually tailored creative content that efficientlycapture the attention of influential members. LinkedIn is geared toward the business professional who doesn’t want to waste time filtering through irrelevant ads during their daily check in. Through dynamic advertising, you can directly reach out to influential people on a very crowded platform.
Variety helps LinkedIn Dynamic Ads Cater to Advertisers’ Needs
You won’t be pigeon holed into one form of dynamic advertising when utilizing this platform. Instead, LinkedIn recognizes the needs of its users and offers three different dynamic advertisement options. Depending on your overall goal, each of these ad platforms can be manipulated to showcase your intended message efficiently and effectively. Between Spotlight Ads, Content Ads, and Follower Ads, you’ll find it simple to select a style that is most appropriate for your business.
LinkedIn Dynamic Ads can encourage connections, generate leads, and open new conversations. Through this personalized advertising platform, users are more likely to engage with your ad. For more information and assistance in getting started with this ad platform, please contact us today.
The world of social media is ever-changing, with rules and guidelines constantly evolving. Social media in 2018 was shaped by Messenger, Stories, new advertising tools and restrictions, and so much more. There was never a dull moment in the last year, and the growth has kept us excited and on our toes.
Looking forward to 2019, social media experts are expecting more storytelling, the re-shaping of brand narratives, and more video. Only time can tell what the year will bring us, but one thing we can say for certain is that image size requirements have changed. When you’re sharing content from platform to platform, it’s important to note that graphics and videos will often need to be trimmed or resized. This year, use this infographic from Make a Website Hub as your social media image size cheat sheet.
Google’s search algorithms change continuously, and the search engine giant has recently released a broad core algorithm update. Several prominent sites that were previously performing well have experienced a dip in rankings due to recent updates, while other sites are rocketing up the list. To ensure that your site maintains its rank or climbs up the search results, consider the tips we share here.
Tailor Content to Your Audience
Google has always placed a high priority on readable content, but now, it’s even more important to write directly for your audience. Google’s indexing technology continues to improve, making it possible to separate high-quality content from material that’s geared toward search engines. Before making updates to your site, be sure to ask yourself what value your readership will gain from the content you’re about to post. Pages lacking in engaging content won’t be rewarded, especially with Google’s most recent algorithm updates. To optimize performance, strive to create in-depth content that draws readers in and keeps them coming back for more tips, industry insight, or stories.
Differentiate Your Brand
To connect with customers and improve your Google rankings, differentiate your brand from competitors. Google takes originality into account when indexing sites, so take some time to determine what sets your brand apart so you can communicate the difference to site visitors. Your website is the face of your business, so use this space to demonstrate why your products or services are the superior choice. It’s okay to seek inspiration from competitors or other brands you admire, but steer clear of emulating others too closely.
Optimize For Mobile Devices
Google has recognized the increasing number of mobile users and in turn has responded with new mobile targeting updates. If your site isn’t currently optimized for mobile devices, make it a priority to make your content mobile-friendly. To do this, focus on creating a dynamic, responsive site that transitions seamlessly from desktop to a smaller mobile screen. For best results, avoid using Flash and be sure to test its user-friendliness to ensure simple mobile navigation.
When someone mentions using social media as a tool for marketing your small business, the first things that come to mind are probably Facebook, Instagram, and Twitter, but YouTube should definitely be on your radar. Because it’s a video platform and is known for huge names and influencers, smaller brands often underestimate its usefulness for their marketing efforts.
YouTube is one of the biggest, most popular websites in the world, which makes it one of the most powerful marketing tools. However, you can’t simply upload mediocre content and expect it to explode. There are many steps involved in growing a channel, and knowing how to invest your time and resources is key. In this infographic from Headway Capital, learn how you can start and maintain a successful YouTube channel.