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Crafting effective ads can be a challenge, as there’s so little room for error. Regardless of which device your target audience is using, most potential customers are unwilling to spend more than just mere seconds evaluating ads. If you’re not experiencing the success you’d hoped for after creating a digital ad campaign, improving the landing page(s) may help your company boost clicks and sales. Here, we share tips that an online marketing firm will use to generate more interest in PPC or digital ads.
Improve the User
have shown that consumers are likely to leave a page if it hasn’t fully loaded
after three seconds. The average mobile landing page takes approximately 22
seconds to load, which is far too long to keep the attention of viewers. When
you’re on the search for ways to improve your ads’ landing pages, be sure to
focus on the user experience. A landing page that loads quickly has the best
chance of capturing viewers’ attention, and you can reinforce a pleasant
experience by making navigation simple for both mobile and desktop users. When
designing your website and landing pages, make it easy for customers to locate
your contact information and place an order online. Avoiding pop-ups is also advisable,
as this often deters customers from sticking around to explore the site.
Information at the Top of the Page
ensured that the ad’s keyword matches the information available on the landing
page, keep customers interested by making it simple to find the most important
information. While it’s crucial to provide contact info and a bit of background
about what your company offers, potential clients are first and foremost
interested in finding information that’s highlighted in the ad. They won’t want
to scroll to the bottom of the page to find these details, so make sure they’re
visible at the top of the page.
Attention to the Details
PPC ads can be
challenging to master, and you’ll need to hone in on what your customers are
looking for. Don’t overlook the details when
designing these ads and their landing pages. For example, when someone
makes a query about womens’ designer shoes, your landing page shouldn’t send
them to a page that has numerous clothing and accessory options. On the other
hand, if a customer is looking for a general term such as smartphones, you’ll
want your landing page to offer plenty of options, as opposed to one specific
type of phone.
The success of your digital ads campaign is dependent on the quality of your landing page(s). Becoming proficient in this type of advertising can be challenging, so hire an online marketing firm to expedite results. We offer a broad spectrum of digital marketing and consulting services, and we’re happy to create a customized plan that’s tailored to your company’s unique goals. If you’re ready to learn more about how we can help, please reach out to our team.
When you’re creating a landing page for a marketing campaign or new product, it’s important to keep clear goals in mind. You’ll want to collect high quality leads and maintain a good ROI, so your priority should be designing an easy to navigate, concise, and attractive landing page. Poor landing page design can lead to users leaving before taking action, which will in turn limit your conversions, leads, and overall results.
Among the most detrimental mistakes you can make when creating a landing page is adding too many calls to action. If there isn’t a clear objective or “reward” in mind for the user, they will be unlikely to convert. For more landing page design crimes, check out this infographic, courtesy of Red Website Design.
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Pay per click (PPC) ads have the potential to be an influential tool for your business. They can be targeted to social media platforms or tailored to appear in Google. PPC strategies continue to evolve, and recent studies have shown that consumers’ attention spans are shortening. When you only have a split second to capture the attention of your target audience before they continue scrolling, you’ll need to master the art of crafting effective PPC ads, or have your digital marketing company do so. Here, we share current best practices to help you achieve the results you seek.
Most PPC ads are accessed via mobile search. While it may be important to tailor a portion of your ads to tablets or computers, mobile devices are probably the most crucial to pour effort into. If you’re not sure which devices you’re getting most of your clicks from, consider using Google Ads’ new analytics interface to gain further insight into performance.
Google and Bing are among the most popular search engines for PPC advertising. However, it’s wise to explore additional avenues, such as social media platforms. Facebook, Twitter, and Instagram have a large number of active daily users, so they’re usually great options to try. Be sure to consider your target audience when choosing social media platforms to experiment with. For example, Instagram usage is most prevalent among individuals aged 25-34, so this photo-sharing platform may be most effective for this particular age group.
to Improve Your Campaign
campaigns require quite a bit of trial and error, even if you choose to work
with a digital marketing company. Keeping close tabs on what works and what
doesn’t is crucial, so be sure to map conversion actions whenever possible.
Delving deeper into conversion actions may be tedious at first, but this
practice will help you gain valuable insight into what you should improve or
Google Ads’ new features make it possible to create a highly refined PPC campaign. In addition to optimizing for your desired device(s), it’s now possible to capture the eye of viewers with Promotion extensions. Showing off your company’s latest deals will appeal to bargain hunters, and may result in a boost in sales.
Pay Attention to
tailoring PPC ads, pay close attention to the details. The best ads will appeal
to viewers’ emotions and immediately capture their attention. The
call-to-action should be clear and entice viewers to take specific action once
they reach the landing page. In addition to including a compelling CTA, the
landing page should match the verbiage outlined in the CTA. Consistency is key,
so it’s vital to tie these elemets together to create a successful ad.
PPC ads have the potential to garner results quickly, and they’re easily trackable and quantifiable. However, it may take some time to gain a solid understanding of what makes an effective PPC campaign. If you’re more interested in channeling your energy into other aspects of your business, our team can help with a wide array of marketing needs. If you’d like to learn more about our creative, consulting, and technical services, please reach out to us.
There are so many reasons business owners and web designers choose WordPress over other CMS options. It’s free, easy to use and customize, SEO-friendly, and secure. WordPress consistently dominates the internet world, and it’s easy to see why. Thanks to its vast collection of plugins and its thriving community, we’re always seeing exciting innovations from the platform.
Whether you’re planning to start a personal blog, run your brand’s website, or anything in between, WordPress might be the solution you’re looking for. If you’re still on the fence about using WordPress, check out this infographic from Vizion Online–these stats may surprise you!
just getting started with Instagram or hoping to improve your account’s performance,
identifying your goals is an essential first step. For example, if you’re in
the midst of building a brand, you’ll need to include a link to your website in
the bio section. For companies using Instagram in order to sell products, be
sure to post shoppable links with your photos so it’s easy for customers to
browse your site. Once you’ve outlined your goals and taken the basic
actionable steps on your Instagram profile, it’s time to move on to SEO
How to Make Your
Instagram Account SEO-Friendly
Instagram and SEO
can go hand-in-hand to achieve excellent results for your brand. Interested in
giving SEO on Instagram a shot? Consider these tips to maximize the
effectiveness of your photo-sharing account:
Choose your handle wisely. Instagram usernames are searchable, and optimizing your handle will make it easier for your target audience to connect with your page. Including a keyword related to your profession in your username will allow your account to rank within the search engine when users browse for related words. For example, if you’re a fitness instructor, including the word “fit” in your handle will help draw users who’re interested in fitness to your page.
Craft your bio with care. Keywords can be incorporated into all aspects of Instagram, including your bio, handle, and individual posts. The bio section is particularly important: you’ll want to include a keyword associated with your field, as well as your geographic location. For help generating keywords, use a keyword generator such as AnswerThePublic or Google’s Keyword Planner.
Utilizing SEO best practices in conjunction with beautiful photos makes it possible to unlock the full potential of this large and ever-growing platform. SEO guidelines and Instagram trends are constantly evolving, so it can be a challenge to stay current and modify your marketing strategy. If you’d prefer to focus your energy on other aspects of your business, our team is here to help you formulate and execute a robust marketing campaign. Whether you’re just looking for help with Instagram and SEO or you’re hoping for a more comprehensive strategy, we’ll work with you to create a customized plan for your unique needs. To learn more about our services, please reach out to our team.
We’ve spoken before about how important LinkedIn is as a professional social media platform, and that sentiment remains true in 2019. As one of the largest social media networks, LinkedIn is an excellent tool for growing your personal brand. Whether your goal is to find a new job, build rapport in your industry, or simply stay in-the-know, LinkedIn can give you the boost you need.
The first step in harnessing the power of LinkedIn is to create a complete and eye-catching profile. From there, you can begin to engage, share content, and become a voice in your professional community. This infographic, courtesy of our friends at Liesure Jobs, is an excellent guide for getting started.
If you’re planning to advertise to an audience of professionals, LinkedIn may be the best platform to pursue. This channel has surpassed 575 million members and continues to grow. LinkedIn has recently launched the ability to advertise with video, which could be an excellent strategy for your brand. If you’d like to explore the possibility of creating video ads on this network, here’s what you need to know about best practices.
Marketing is Effective
Not convinced that video marketing is a worthwhile avenue for your company? You may be surprised to discover that nearly 60 percent of executives would prefer to gain information from watching a video than reading an article, memo, or blog post. Additionally, marketing with video is more likely to help viewers remember your brand. Studies consistently show that videos are the most memorable type of content, and well-made videos have the potential to make a permanent impact on your target audience.
Tips for Video
interested in using video ads on LinkedIn, it’s a must to get creative and
experiment with different formatting styles. Short videos of 15 seconds or less
can be effective for piquing interest and encouraging viewers to visit your
site for more information, while media of about 30-40 seconds is ideal for establishing
and reinforcing a point. Long format videos are at least a minute long, and
offer the perfect opportunity to provide informative content or appeal to the
Whichever format you choose, be sure to focus on storytelling and analyze the results with LinkedIn’s conversion tracking tool. LinkedIn’s sponsored videos automatically play on mute, so you’ll want to ensure that the content is visually appealing right from the beginning. Keep in mind that you have mere seconds to capture the attention of viewers, so aim to include a compelling hook in the first two to three seconds. To make your videos inclusive, be sure to include subtitles. As LinkedIn’s popularity and influence grow, more companies are choosing to advertise on this platform. Video ads and other forms of sponsored content on this network could be a valuable addition to the marketing strategy for businesses looking to appeal to a professional target audience. Like other forms of content, videos may require a short period of trial and error before you notice improved completion rates and conversions. If you’re short on time to experiment and determine what works, consider working with a marketing team. To learn more about our services, please reach out to our team; we’ll work with you to create a plan tailored to your needs.
When it comes to social media, Twitter is one platform that continues to baffle some business owners and marketers. With a unique posting format and a (yet another) confusing newsfeed algorithm, some may find the website difficult to navigate and master, from a marketing standpoint. Standing out among the thousands of tweets per second that are going out can be a challenge, but there are strategies you can use to make sure your content gets seen.
While crafting a thoughtful and effective marketing strategy is a major step in reaching your highest potential, it’s important to first understand the algorithm Twitter uses to organize your newsfeed. Social media sites are constantly evolving and changing their algorithms, but Twitter is one of the few that focuses on keeping users’ feeds as “real-time” as possible. With this in mind, we invite you to check out this helpful infographic, courtesy of Digital Information World, to get a clear understanding of how it works.
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A well-designed and optimized landing page has the potential to capture the attention of viewers and convert visitors into clients. If you provide links to landing pages in your company’s content but you’re not satisfied with the results, your site could benefit from landing page optimization. To learn more about page optimization and start experimenting with your strategies, take a look at the tips we share below:
When linking to a page from an ad or listing, be sure to match the ad’s information to the material on the landing page. For example, if an individual clicks on an ad to find out more about a free 30-day trial, ensure that the landing page includes information about this offering. If the landing page only includes full pricing with no mention of the trial period, you’ll probably miss out on the potential for conversions.
Once you’ve simplified the design of the landing page and ensured that ads’ headlines correlate to what’s on the page, it’s time to focus on content optimization. Effective copywriting is a must for landing pages, as the text can have a powerful impact on visitors’ next steps. In addition to improving the copywriting on your site, video content may be a worthwhile investment. Videos on the landing page can result in a noticeable boost in conversions, and there are several steps you can take to improve video content. Begin by sizing the video appropriately: it shouldn’t take up the entire page, but should certainly be noticeable enough to grab the attention of site visitors. Landing pages serve an important purpose and can have an impressive effect on the conversion rate of ads. It can be frustrating to navigate the process of site and content optimization, so if you’re short on time, consider reaching out for professional assistance. Whether you’re in need of a little help with copywriting or you’re looking for help creating a dynamic marketing campaign, our team will provide results. We’re dedicated to building custom plans for each of our clients, so please reach out to us when you’re ready to learn more about our services.
Whether you own a small business or a large corporation, or manage your own personal online reputation, starting a blog can have lasting benefits. Once you have a blog platform in mind and a website in place, it’s time to learn the quick facts. You don’t want to just start dumping content onto your site; every blog post you create should be SEO-friendly, on brand, and user-friendly.
Among the most important beginner blogging tips include (1) learn SEO basics, (2) build your credibility, and (3) prepare to use varied content types, like images, videos and long-form text. Whether you’re managing your blog by yourself or have a professional taking the reins, it’s important to be mindful of every upload. In this infographic, courtesy of Start Blogging Online, learn about the ten blogging commandments for beginners.