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Landing that first book deal or seeing your writing come to life is an exciting moment worth celebrating. Every author dreams of seeing their work published. But how can a first-time author avoid being ripped off of by unethical people […]


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In today’s book publishing climate authors are grasping at ways to promote their books. To the average author, this task can become overwhelming and in some cases daunting. The options are not that obvious and digital marketing strategies for authors […]


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Part of an authors responsibility is to promote their book any way they can. Building local awareness for your book is a strategy that you can easily overlook if you are too focused on social media, blogging and other online […]


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As a book marketing professional, I am amazed at how many authors have skipped the critical step of having their book professionally edited. When I first speak to a prospective client, I ask how their book was edited and if […]


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With thousands of titles published every month, authors should consider using YouTube to get more followers and sell more books. YouTube is the second largest search engine and an excellent vehicle for promoting yourself and your writing. YouTube, which is […]


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An author’s press release has been part of the marketing strategy of publishing a new book for many years. However, with thousands of books being published every day the release of a book alone is not newsworthy. So, with the […]


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Soliciting reviews for your book can be a daunting task so it’s important for authors to always be thinking about ways to get more book reviews. Reviews immediately add credibility to your book, communicating to potential customers that it is […]


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During the last 15 years, the book industry has gone through a lot of change. First-time authors are self-publishing in record numbers. Print on demand has been a shot in the arm for indie authors. The big chain bookstores have […]


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With 330 million active monthly users on Twitter, 800 million active monthly users on Instagram and 2.13 billion active monthly users on Facebook,1 there is no doubt that social media is a great way to get people interested in an […]


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One of the best ways to grow your following and get more customers is to start an email list. This list is used to communicate with those interested in your message, products or service. In fact, your email list is […]


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