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There are many benefits of social media marketing. A small business can reap those benefits very easily. Leveraging social media marketing as part of your business marketing efforts is relatively inexpensive, effective and simple. In this article, we’ll go over some of the benefits of social media marketing so that you can see what can work for your business. It’s all about customizing the tools so you can use them for your best benefit. In fact, it may make you feel better to know that small business often have the advantage when it comes to social media marketing over the big brands. Social media success does not depend upon how many followers you have like some people think. Rather, it depends on customer engagement. A small business is poised to provide more engagement for their customers than a bigger brand. How? Why? We’ll tell you. Customer Engagement Small businesses generally tend to focus on their customers more than big brands do. When you see a comment on your social media, you will respond to it. If you don’t, you should. You’re missing an opportunity for customer engagement. Many customers appreciate being heard, by responding to them personally, you let them […]

The post How Can A Small Business Reap All Benefits Of Social Media Marketing? appeared first on SoloSEO.

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Facebook vs. Twitter – it’s a common question that marketers have. People have good reasons on both sides of the aisle. That truth is that the Facebook vs. Twitter debate isn’t really about which social networking site is better. No, rather it’s about which one is best for your business goals. Facebook and Twitter are the premier social networks, they have withstood the test of time while other older social networks have gone by the wayside or have declined. We know you want to know though, which social site marketers should focus their attention on. Facebook has, by far, the most users in their social media network. It’s not really possible for any other site to come close to Facebook in sheer numbers of users. Of course, that doesn’t mean you should completely keep Twitter out of your social media campaigns. Facebook has over a billion users worldwide. Many of them are active on the site. A wide majority of Facebook users access the application on mobile phones and a good number of Facebook users are outside the US and Canada. Twitter, on the hand, has less than half the number of active users that Facebook has. The vast majority […]

The post Facebook VS Twitter: Which Is Better For Businesses? appeared first on SoloSEO.

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You have put forth the effort and resources to create a business website you are employing SEO strategies, however, these SEO strategies seem to not be having the effect that you had anticipated. You don’t see your website ranking higher in search engines for certain keywords or are not getting the organic traffic you desire. Your analytics show no growth. What should you do? We understand that not ranking well on search engines can discourage you from continuing your SEO strategies. You may lose the desire of continuing to have your website optimized for search engines.  Don’t abandon search engine optimization because SEO doesn’t give you immediate results you desire. Ask yourself what could be going wrong with my SEO plan? There are many things that can make your SEO strategies ineffective. For example, your timeframe might not be realistic. Remember that SEO is a long-game strategy, not a short game strategy. Results are often measured in months not days. Did you know that generally the amount of time for a new site to rank well on search engines is six months? Another problem you could have is that you are competing in a very competitive niche. For example, if […]

The post Your SEO Strategies Are Not Effective Unless… appeared first on SoloSEO.

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SEO for business is an important endeavor. However, you must undertake your SEO efforts properly for them to succeed. Sometimes SEO for business is not effective. When that happens, you need to figure out what’s going wrong and make adjustments. In this blog post, we’ll give you some reasons why your SEO might be failing. You may be surprised by these reasons. Your SEO for business is out of date. Even big corporations that handle high-volume online sales can work with people who learned SEO more than 10 years ago and stopped updating their knowledge base. The truth is that SEO tactics and strategies change all the time. You need to work with people who keep updating their knowledge so you’re SEO endeavors stay fresh and relevant. SEO strategies that are implemented without up-to-date knowledge are problematic on many levels. First, there is the obvious issue that you may not be able to outperform competitors who use more cutting-edge tactics. There is also a risk inherent in using out of date practices. Many practices that were once considered valid SEO tactics are now ‘black hat’, or bad practices. They will get you penalties from search engines and can harm your […]

The post 5 Shocking Reasons Why SEO Is Not Effective For Your Business appeared first on SoloSEO.

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SEO metrics like domain authority may not be vital when you are first starting out. It’s hard to start out with a good domain authority. You may be wondering what domain authority it is? Domain Authority is a search engine ranking score that predicts how well a website will rank on search engine result pages (SERPs). A domain authority score ranges from 1 to 100 the higher the score the higher the probability of a top tier ranking. What is a good domain authority? Generally speaking, sites with a large number of high-quality external links are at the top end of the domain authority scale so it’s important that you build high-quality external links on your site from the very beginning. Small businesses and websites with fewer inbound links tend to have a lower domain authority score. Brand new websites always start with a domain authority score of 1. That gives you room to grow, but it shows that you can’t count on a good domain authority score right out the gate. What should you use domain authority for? Domain authority is an SEO metric that you should consider more of as an indicator of SEO health than an end-goal. […]

The post Are SEO Metrics Like Domain Authority Important When You Are Starting Out? appeared first on SoloSEO.

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We believe that SEO and blogging will not change too much in 2018. We expect to see a continuation of Google’s prioritizing mobile search results. SEO and blogging 2018 should be geared more towards mobile consumption. So, what are the hottest SEO and blogging 2018 trends? Let’s take a look. Accelerated Mobile Pages – More individuals connect with the internet with mobile devises than by any other method.  Search engines now take that fact into consideration when ranking websites. Google resolves accelerated mobile pages, or AMPs, around the mobile user experience. It’s a framework that’s designed to facilitate the web load faster on your mobile device. AMP is considered as a ranking factor and has a large impact on organic web visibility. It depends largely on the HTML files which load faster than other web pages. Faster loading pages assure customer retention and boosts traffic significantly. Quality Content – SEO and blogging 2018 will not ignore content. Good, quality content is necessary to get organic web traffic and high search engine rankings. If you have a business blog, you should continue to use it. Post consistently and make sure the content is of high quality. Use bullet lists and subheadings […]

The post What’s In 2018 For SEO and Blogging? appeared first on SoloSEO.

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Do you view your website as a living, breathing entity on the internet? If not, why not? Every update you make to your website once it’s live on the internet plays a part in the interaction with customers and search engines. A static website with no updates might be viewed by search engines as a ‘dead’ entity. The search engines generally will not rank it well. Fresh content can improve search engine rankings and therefore the traffic that your website receives. A frequently updated website offers search engines fresh content and sources of new information for their search requests. If you update your website regularly with fresh content, you will improve your search engine traffic. Why? Fresh content = frequent indexing. Generally speaking, the more frequently you update your website with articles, downloads, and new web pages the more frequently a search engine will index your website. When search engines look at your site more frequently, you have the opportunity to rank higher based on fresh content. Search engines use web crawlers, which are high-tech programs that scan the internet for websites. How often web crawlers index a particular website is based on a number of factors that are determined […]

The post Fresh Content Is the Key to Improve Traffic, Here Are the Reasons Why appeared first on SoloSEO.

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You have a business blog. That’s good. Blogs are trusted sources of information and can help your site have more indexed pages which will help it rank higher in search engines. However, managing blog content can be difficult. Some people think that the more blog content you have, the better. That might not necessarily be true. You want to have high quality blog content. What is high quality blog content? High quality blog content will help educate and entertain your readers. It’s well-written and generally focuses on one keyword phrase per post. Keywords are used sparingly but successfully. You have an image to go along with your blog. Use headings and bullet points to make sure that your content is easy to skim. A vast majority of users admit to skimming content so they like subheadings and bulleted lists. What high quality content is not? When you’re managing blog content, you need to make sure that all of your posts are of high quality. You want to avoid posts that have no images, use too many keywords and content that is poorly written. Blog posts should be at least 500 words in length, preferably longer. However, you don’t want a […]

The post Managing Blog Content – Why Less is Better appeared first on SoloSEO.

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Social signals refer to a website’s collective shares, likes and overall social media visibility as perceived by search engines. Many experts, including Google’s own Matt Cutts, have gone on record as saying that social signals have no effect on a website’s ranking. However, we beg to differ. We believe that the more mentions of your brand online the more it will ultimately improve your website ranking. Social signals and website ranking are interrelated even if not directly. Search engines like Google don’t rank social media posts like they do web pages. Social signals, however, do matter. On your social media pages, you link to your blog posts and content pages. You also link to products and services. You get organic traffic from your social media profiles. Social signals include mentions and traffic. Social signals and website ranking are therefore indirectly related. You will improve your website ranking by being active on social media but not in the same way as you are by writing a blog post using keywords. Search engines largely ignore social signals themselves. However, they do not ignore the traffic they generate. A search engine’s primary aim is to provide high-quality, relevant content to users. Search engines […]

The post What Are Social Signals and How to Use Them for Website Ranking? appeared first on SoloSEO.

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