Malouf has expanded its program with Nationwide Marketing Group to offer even more support to their retail partners. The Nationwide program will now include Woven sheets, Sleep Tite mattress protectors, Z pillows, Isolus toppers, and Structures adjustable bases.
“Malouf has been a valued partner in their pillow and top-of-bed division for many years,” said Jeff Rose, director of furniture and bedding for Nationwide Marketing Group. “We are excited by their most recent portfolio enhancements and are happy to now offer the complete line of Malouf products to our membership.”
Through this program with Nationwide, Malouf hopes smaller retail partners can offer more adjustable bases, the category they expect to see the most growth in 2019. The Malouf line of Structures adjustable bases combine ease and technology for optimized user experience and can be paired with the Malouf Base app—the highest-rated app in the industry. For those who work with Nationwide, Malouf wants to offer a bigger rebate and no minimum order quantities, so every store can include an adjustable base in their lineup.
“Adjustable bases create a huge potential for growing revenue and increasing the average order value,” said Mike Douglas, vice president of sales. He went on to explain why Malouf built on their program with Nationwide.
“We want to provide the best possible support to our retail partners. That’s why we already offer easy ordering, marketing assets, and product training, plus two-day shipping and an expansive drop-ship program. Expanding our partnership with Nationwide is a natural next step for us,” said Douglas.
About Malouf: A leader in the furniture and bedding industry, Malouf offers a wide range of innovative products including pillows, sheets, mattress protectors, bed frames, mattress toppers, furniture, and adjustable bed bases. Malouf products are available in over 12,000 retail partner locations in the U.S. and its growing international team now serves over 20 countries. Known for its commitment to quality, pricing, and service, Malouf continues to expand its vertical integration capabilities to better serve its customers. Malouf was founded in 2003 by Sam and Kacie Malouf and is headquartered in Logan, Utah.
HSM is targeting the upper-end upholstery market with a new domestically produced all-inclusive sofa-sleeper mechanism. Suitable for residential and hospitality furniture, The Resorter, will debut at the Home Furnishings Manufacturing Solutions Expo, July 17-18 at the Metro Convention Center in Hickory. This new mechanism is designed for long-term daily use and comes complete with an affixed mattress that can fit into the standard sleeper sofa frame used by virtually all furniture manufacturers.
Manufactured by HSM in Hickory, North Carolina, the units are produced by expert assemblers and are exempt from tariffs. With domestic assembly, Hickory Springs promises quick lead-times and more flexible order quantity requirements than full container orders often required for import purchases.
“We are thrilled to offer our customers a premium U.S.-made sleeper unit with domestically sourced raw materials,” said Jason Porter, vice president of sales for furniture with HSM’s Hickory Springs division. “This is a game-changer. Not only does it offer our customers a high-quality, low-cost alternative to the imported units available in the industry today, it also allows for a more comfortable night’s sleep than other mechanisms in the marketplace.
“We’ve eliminated the ubiquitous metal bar – and the discomfort that goes along with it – and have engineered a product that also prevents the sleeper mattresses from sagging,” he continued. “Designed without the helical springs that can give the mattress a ‘bouncy’ feel, mattress sag is drastically reduced, resulting in a more comfortable, relaxing night’s sleep that is more suitable for long-term use.”
The mechanism is available with three mattress options: a premium version with high-density foam core and a top latex comfort layer, a deluxe version with gel-infused memory foam on top of foam core and a value-oriented model with high-density foam.
The unit will be on display in HSM’s booth at the Home Furnishings Manufacturing Solutions Expo, in space 1315.
About HSM: HSM is a privately held company based in Hickory, North Carolina, with more than 30 manufacturing plants in 14 states. In addition to its core furniture and bedding markets, HSM also serves a growing range of customers in the transportation, packaging, healthcare, apparel and other industries.
As part of a larger strategy to meet the increasing demand for its products, Brooklyn Bedding has unveiled five new sleep boutiques in its hometown of Phoenix over the past quarter. The new sleep boutique concepts are designed to provide an elevated—and curated—in-store experience for those who highly value “see, touch and feel” before making a major purchase decision.
Similar to the 18 Brooklyn Bedding valley locations, the sleep boutiques will continue to offer an affordable luxury product assortment, along with sleep experts on-site to tailor personalized sleep solutions to each customer. The new concepts will also continue to support an “order your mattress by 3 pm, get it delivered today free” guarantee to local residents.
“Our family-owned business began nearly 25 years ago in stores located throughout the Phoenix valley,” said John Merwin, Owner and Chief Executive Officer of Brooklyn Bedding. “While we’re known for being among the first to sell mattresses online with bed-in-a-box delivery, we’ve never lost sight of the ‘high touch’ factor when it comes to making a decision about something as personal as the sleep experience. Our goal is to continue to launch new sleep boutiques in high traffic areas in addition to updating more of our current locations.”
Brooklyn Bedding posted record same store sales in 2018. The continued success of brick and mortar, explosive growth online, and new product development all fueled the recent company decision to open a second factory to double production capacity in January. According to Merwin, local stores play a key role in not only driving traffic and sales but that third major contributor to growth: innovation.
“There are several advantages for customers who visit the new concept stores,” said Merwin. “Obviously, they get to try each mattress firsthand and speak directly with a sleep expert in finding the perfect fit. Beyond that personalized attention, customers who shop at our brick and mortar locations have access to mattresses and adjustable power bases not available anywhere else. Importantly, because we own the factory and manufacture our own products, we’re able to drive innovation of new products and solutions based on real time customer feedback that originates in our stores. Our showrooms are, in a sense, a sleep lab.”
The new and updated Phoenix Valley sleep boutiques now open to the public seven days a week are located in Scottsdale, Tempe, Gilbert, Glendale and the Brooklyn Bedding headquarters and factory location in Phoenix.
About Brooklyn Bedding: Brooklyn Bedding is an American made manufacturer of mattresses, differentiated by master craftsmanship, a wholly owned state-of-the art manufacturing facility and exceptional customer service. Family owned since 1995, the company originated with two brothers delivering mattress products direct to customers’ homes. Known as the “mobile mattress guys,” John and Rob Merwin evolved their business by learning every aspect of the mattress making process. They tenaciously used every material in their inventory to pass savings on to customers, purchasing high grade manufacturing equipment and pioneering bed-in-a-box online delivery in 2008.
Today, the company owns world class expertise in mattress engineering, achieved through meticulous attention to detail, cutting edge equipment and patented materials created with advanced technology. Brooklyn Bedding designs and creates its entire line of high quality bedding, on demand, in its manufacturing facility in Arizona. Remaining true to its roots, the company still goes the extra mile to ensure customer satisfaction, offering its expertly crafted mattresses, sheets and pillows at an affordable price with free online shipping, a generous 120-day trial period, and a 10-year hassle free warranty period on mattresses.
On the heels of its successful rollout of a refreshed product line, mattress manufacturer King Koil has completed a rebranding effort that projects a more contemporary look and feel for the brand. The rebranding includes a new logo, a new tagline and messaging that emphasizes rest and renewal in the comfort of your home.
The principal tagline, “We Bring Sleep Home,” is one of four that will appear in the company’s brand-building promotions, all of which feature a sophisticated, yet understated color palette of gold, black and gray while highlighting the attention to detail that’s a part of the manufacturing process.
“The mattress should be a key part of a person’s day-to-day wellness, not just a simple piece of furniture, and our new brand messaging calls attention to the craftsmanship that goes into each mattress,” said David Binke, chief executive officer of King Koil. “It also presents our products in an inviting ‘lived-in’ authentic look that will resonate with our target audience of consumers seeking an upgrade to their sleep and wellness.”
The alternate taglines that will be used – “Come Home to Comfort,” and “Comfort of Home” – all reinforce the connection between home and rest that is made possible by a comfortable mattress, Binke said, noting that they are short and crisp enough to be used as social media hashtags.
“I think many mattress manufacturers over the years have spent an enormous amount of time focusing exclusively on marketing componentry in their products. This spring or this foam density. While that is a part of the story, there is a bigger role the mattress plays in the home and we wanted to highlight that,” said David Long, King Koil’s executive vice president of innovation and marketing. “Your mattress is where you snuggle with your partner, where your kids climb in for comfort when they have a bad dream, and where your pet jumps in for some affection. We wanted to draw some those emotions into the King Koil story.”
The new messaging will be used in all advertising and collateral material, including retail store signage.
The rebranding is taking place about six months after three of King Koil’s top-selling collections were upgraded and redesigned with a cleaner presentation of their own. The new products were launched in January at the Las Vegas Market and have gotten a strong reception with retailers.
About King Koil: A leading global mattress manufacturer, King Koil supports more than 30 licensees in more than 90 countries where King Koil mattresses are manufactured and sold. Headquartered in the Chicago suburb of Willowbrook, Illinois, with a manufacturing facility in Avondale, Arizona, the company has a long, rich history that reaches back to 1898 when Samuel Bronstein founded United States Bedding in St. Paul, Minnesota. What started out as six employees in a small factory has continued to grow. During the 1930s, U.S. Bedding improved the bedspring and was looking for a new name for its product. From there, the King Koil name was born.
The luxurious Pure Talalay Bliss line is getting a fresh new look by mattress manufacturer Eclipse International, which will unveil cotton-rich covers for the seven-bed lineup at the upcoming Las Vegas Market. Enriching the brand’s natural components story, the new covers further support the lineup’s success following its fall 2018 re-launch—a part of Eclipse’s partnership with Talalay Global.
Featuring cotton and rayon, the upgraded fabrics are soft to the touch and give the mattresses a more “pure” feel that is consistent with the layers of all-natural Talalay latex used in the mattress.
“The Pure Talalay Bliss brand continues to grow as consumers look for a more luxurious, supportive sleep surface, and adding the element of natural components will make it even more desirable,” said Stuart Carlitz, president and CEO of Eclipse. “From a cotton-enriched cover to the all-natural Talalay latex core, Pure Talalay Bliss defines luxury and speaks to consumer demand for natural products.”
The line, which retails for $2,999 to $4,999 in queen and features all-latex designs, will be on display in Eclipse’s Las Vegas showroom.
“As we approach the one-year anniversary of our partnership with Talalay Global, the only U.S. producer of Talalay Latex, we felt it was important to re-emphasize natural components,” Carlitz said. “The use of these types of components is steadily becoming a more important part of the consumer’s purchase decision.”
Under terms of the partnership, Eclipse is the sole producer of the Pure Talalay Bliss line worldwide.
About Eclipse International: North Brunswick, New Jersey-based Eclipse International has been making mattresses since 1866. Known for its design innovation in creating advanced sleep products, the company has an extensive global licensing network that distributes mattresses under seven brands – Eclipse, Eastman House, Van Vorst, Ernest Hemingway, Pure Talalay Bliss, Velika and BIA. A well-established leader in the bedding industry, Eclipse designs products crafted with high quality components, including latex, memory foam, gel and eco-friendly materials. The company holds a number of patents that deliver superb support throughout the product line. Today, the company has 77 licensees worldwide.
NCFI will introduce a mattress that features copper in every component at the upcoming summer Las Vegas Market. Designed with layers of copper-infused foams, copper micro coils and a cotton cover with copper, NCFI’s The CUre is the first to deliver the antimicrobial element throughout every layer.
NCFI, a vertical manufacturer that formulates and pours its own foam, engineered and developed the various layers of proprietary foam used in the mattress’ build.
“Consumer demand for copper-infused products continues to grow, and we’re convinced that The CUre delivers more copper than others currently in the marketplace,” said Chris Bradley, executive vice president of the company’s Consumer Products Division. “All of our proprietary components have been formulated and tested to confirm more than trace amounts of copper. We aren’t rolling out a product with minimal copper to use it as a marketing claim. Instead, we’re committed to a product that is designed with the correct materials to deliver the full benefits of copper.”
Copper is hypo-allergenic, helps maintain a cool sleep environment and has antimicrobial properties. It also offers a number of proven health benefits, including anti-inflammatory properties that help rid the body of free radicals, increased blood flow and decreased recovery time.
A hybrid, The CUre features a layer of Memory Lux copper-infused memory foam, a layer of copper-infused micro coils, a layer of copper-infused adaptive transition foam and copper-infused Sure Align supportive base foam. The mattress is dressed in a CottonX cover woven of natural cotton infused with copper.
The CUre will be showcased in NCFI’s new, freestanding showroom during the Las Vegas Market, July 28-Aug. 1.
Bed, Bath and Beyond (BB&B) has been receiving regular attention in the press lately, and not for the best reasons. So we decided to dig into what has been happening with BB&B, exploring what's next for the home products retailer—and what other retailers might learn from its challenges.
With the BB&B’s annual meeting around the corner on July 25th, news updates and stock predictions have multiplied this month. But the company’s woes began way back in 2017 and continued to escalate through the fall of 2018—and the headlines about the business continue to be bleak. It all started with an extreme earnings miss, which was attributed to competition from Amazon—but it doesn’t seem to be so simple.
Long known for its lenient coupon policies, the company also offers laid-back return policies. And while the stores are typically neat and tidy, there might simply be too much going on.
Last spring, credit ratings agency Standard & Poor's cut its rating on Bed Bath & Beyond (BBBY) to a BBB- level, the very lowest that S&P considers investment grade. Warning that the company’s bonds could be downgraded to junk if "the company cannot stabilize operating performance in the face of continued intense competition from online retailers."
Fast forward to this spring, activist investors—individual or groups of investors that buy up shares of public company or try to snag board seats to effect change in the company—have been all over the retailer, which had attempted to update its board to get back on track. But a board update was not looking like enough. Activist investors advocated for the company to streamline its product offerings and strengthen the in-store experience to drive more traffic.
Around this same time, the retailer announced that, as part of a turnaround plan, it would close 40 stores. Additionally the company used experimental “lab” locations to try new strategies—those stores outperformed regular locations by 2.2% in sales.
According to former BB&B CEO Steven Temares, the lab stores had "a greater emphasis on home decor, food and beverage, and health and beauty care.” By shaking up the store layouts, these locations aimed to give shoppers better access to merchandise.
In May 2019, Temares stepped down as CEO making way for Mary Winston, an experienced public company executive and board member to take on the role of Interim Chief Executive Officer. At the urging of the activist investors, which bought a modest share in the company and now occupy board seats, the company’s founders Warren Eisenberg and Len Feinstein have also departed.
So what’s next?
The company’s annual meeting is set for July 25th, the proxy statement and annual report is available here. Equipped with new leadership and a shift in strategy, there’s still a chance the retailer could make a comeback. But the general consensus is that it has a long road ahead of it—and it wasn’t just the coupons that were to blame for the decline.
The first step in the four step turnaround plan is a comprehensive brand review. According to this report from Bloomberg, “the company’s CEO Mary Winston also said the company would shore up its flagging sales, cut costs and change its organizational structure.”
While the company has already made efforts to revamp its brick-and-mortar stores and create a meatier online presence to be more competitive with Amazon, it’s still behind.
Unfortunately its same-store sales fell 6.6% in the quarter that ended June 1, a larger decline than the predicted 5.6%, according to Consensus Metrix.
For retailers looking to learn from BB&B, here are a few pitfalls to avoid and ways to keep your store relevant:
Steer clear of unprofitable promotional activities: Whether it be excessive coupons or sales cycles that devalue your inventory, promotions can send mixed messages to consumers—even if they sometimes do drive traffic.
Have a digital presence: In today’s world you have to be online but as a brick-and-mortar retailer, it shouldn’t just be for kicks. Your digital presence should help support what you do in stores and complement it, making shopping with you more convenient for your customers.
Streamline your inventory and store layout: Bed, Bath and Beyond could be an overwhelming place to shop—and, as such, part of its brand evaluation will focus on cleaning up offerings and store layouts. Instead of trying to stock everything and cover all your bases, a better strategy may be to corner a niche. Pick several categories and nail them with premium products shoppers can’t find elsewhere.
This article includes some additional insightful lessons to be learned from Bed, Bath and Beyond.
When we talk about the connection between sound and sleep, more often than not we’re talking about the negative impact. While it’s true that loud city hustle and bustle, noisy neighbors and even a snoring partner can be major impediments to sleep — there are some sounds that can actually be beneficial for rest. Not only can some soothing sounds help you fall asleep, but certain ones can even help you get deeper more quality shut-eye.
For some people, noise can be a major impediment for their sleep health—whether by preventing you from falling asleep or rousing you in the middle of the night. In some cases, a noisy environment may not be enough to fully wake you up but can still impede sleep quality and prevent you from moving into deeper REM sleep.
But not all nighttime sounds are the same. Whether you’re looking to drown out disruptive noises or trying to quiet an overactive mind, there are a number of ways to harness music and audio sounds to improve your sleep hygiene.
Relaxing Music & Lullabies
Listening to relaxing music is one of the most popular nighttime habits. More than simply creating a more soothing bedtime experience, music has been scientifically proven to have a direct impact on brain function. Studies show that listening to certain kinds of music can help slow your heart rate, lower your blood pressure and potentially even trigger your muscles to relax.
It’s why parents of newborns often sing to their babies to help coax them back to sleep. According to a study conducted by a doctoral student from the Université de Montréal, lullabies are an effective way to encourage sleep - in part because music can help regulate and stimulate certain emotions by triggering specific neural connections.
It has the same effect on adults as well. Different kinds of music can promote different reactions in people (think of an athlete listening to their favorite pump-up song before a race). Slow, relaxing music has been shown to quiet the nervous system, reduce stress and anxiety and promote the release of feel-good hormones such as serotonin and oxytocin. Because of these soothing effects, studies have shown that “relaxing classical music is an effective intervention in reducing sleeping problems.”
But is classical music the only type of sound therapy that will help you sleep? Not necessarily. Research suggests that the best kind of music to listen to before bed is one that has about 60 beats per minute, as this can trigger your brain to slow your heart rate down to that more relaxed rhythm. Any type of music that matches that beat—preferably one that has no defined melody and minimal volume changes—will work.
And while there are plenty of studies that show a connection between music and improved sleep, new research has pointed to other ways to generate those same effects. "Distracting your mind from whatever you would normally be thinking about and focusing on something specific and benign to relaxing (as one often does in meditation) can help set the stage for sleep," explained Professor Sean Drummond, director of the sleep and circadian rhythms theme at the Turner Institute for Brain and Mental Health within Monash University. "Nature sounds are used as 'white noise' machines and can help people block out the world and relax. [But] I do not know of any data evaluating whether they are any better or worse than any other kind of sound.”
Bed Time Stories
Another hold-over from childhood, the classic bedtime story is having a revival among sleep-deprived adults. Studies have shown that listening to a certain kind of audio story can similarly serve as a distraction for struggling sleepers. The key is finding the right one: the story should be long and quiet, full of sensory descriptions and devoid of much plot or narrative intrigue. These boring tales work by giving your brain just enough to focus on that it is distracted from the day-to-day worries that can wreak havoc on sleep—but not enough that it gets reenergized by following an exciting story.
White Noise: By combining a variety of sound waves across a wide frequency range, white noise works by masking other more jarring or inconsistent noise during the night. White noise machines can help you fall asleep and stay asleep longer.
Pink Noise: Similar to white noise, pink noise combines a wide range of frequencies—but does so in a way that grants each octave equal power. This creates more evenly distributed sound waves, which sound more natural to the human ear. Though the research is still in the early stages, scientists have found that pink noise may significantly increase periods of deep slow wave sleep—which can have a positive impact on memory retention.
Binaural Beats: Like with pink noise, binaural beats utilize a process called entrainment - through which brainwave patterns are altered by exposure to certain sound wave frequencies. This kind of sound therapy requires headphones: the user hears sounds at slightly different frequencies in either ear. Science has shown that exposure to this type of variance in sound waves will prompt the brain to process and absorb a lower-frequency tone. That, in turn, slows down brainwave activity in a way that may help lower anxiety, fall asleep faster and achieve more quality rest.
ASMR: A newly discovered phenomenon, ASMR stands for “autonomous sensory meridian response.” This sensory reaction can include an intensely pleasurable and relaxing tingling sensation in response to specific sounds or images, most commonly whispering, tapping or hand movements. While not everyone experiences ASMR, those that do have found it to be beneficial in treating insomnia and other sleep issues. According to a 2018 study among people who have ASMR, users experienced notable reductions in psychological and physical signs of stress after watching an ASMR video—including heart rate reduction. These calming effects can contribute to a better night sleep.
Bone Conduction Sound Technology: This one has less to do with the qualities of the audio itself, and more to do with how it is communicated to the brain. When we hear any type of external noise, we are most often hearing it through “air conduction”—meaning the sound waves travel through the air and enter our outer ear. With “bone conduction,” the sound is transferred to your brain through vibrations within your skull and inner ear tissues. A good example of this technology being used for sleep purposes is from Dreampad Sleep. Studies have shown that this tech-savvy pillow can help activate the parasympathetic nervous system via the vagus nerve, which in turn helps regulate stress, minimize anxiety and promote relaxation.
Even though science has proven that sound can have a direct impact on your mood and sleep, it’s not a one-size-fits-all solution. People have different reactions to different types of audio, based on their history and specific brain alchemy. As such, researchers suggest giving the various options a test run for a couple of days to see which one is most effective for you.
According to a recent Bloomberg article, which cited Centers for Disease Control data on body metrics, the average American is heavier now than at the start of the 21st Century…and edging ever closer to being obese. Despite the statistics—and the sheer number of sleepers who consider themselves to be plus-size—larger size customers have great difficulty finding the right mattress.
Finding the best mattress can be a challenge for many plus-size sleepers, especially as the trend towards one-size-fits-all models have become more popular in the market. Traditionally, larger-size consumers have been told to simply opt for firmer models—but that does not necessarily address many of the unique issues and pain points they experience with traditional beds.
When it comes to providing the best mattress solution for plus-size customers, there are a few things to consider. Here are the top seven issues these consumers reportedly experience.
More Middle Sag In The Mattress
Sag in the middle of any mattress is a common sign that the sleep surface is past its prime. The center of the mattress will naturally begin to dip where a sleeper’s body weight is most concentrated. The heavier the body weight, the quicker this aging progression occurs. Faster than normal deterioration in a mattress can often be linked to poor layer quality and low-density foams.
Solution:A more durable mattress design, whether through multiple layers of high-quality foams, a high-density base foam and/or industrial strength encased coils.
More Softening Of The Entire Sleep Surface
Mattresses that are constructed with lower quality materials will break down more quickly over time. This gradual corrosion has not only a negative effect on the alignment of the spine, hips and neck, but also impacts the overall quality of your sleep.
Solution: Comfort layers that are made from high quality, responsive foams that ensure superior support and longevity.
Decreased Edge Support
Edge support is an industry term that describes the amount of resistance around the perimeter of a mattress. A higher support level delivers a sturdier encasement with a stronger edge, while a lower support level will cause the border of the mattress to sag and fall. This issue becomes more noticeable throughout time, and is exaggerated by a heavier body weight.
Solution: An edge-to-edge support system that combines durable foams and/or high-gauge industrial coils.
Uneven Distribution Of Support Across The Surface
Traditional mattresses are designed to have extra firmness in zoned areas or just around the perimeter for edge support. This is problematic for someone who doesn’t fit the intended body composition for a particular mattress design: most general market mattresses lack the necessary pressure point relief or support for essential joints that plus-size sleepers need.
Solution:A sleep surface that evenly distributes pressure and support across the entire mattress.
Decreased Comfort And Support Over Time
As stated earlier, there is a natural progression of aging that occurs with all mattresses over time—the speed of that deterioration process depends mostly on the quality of mattress materials, frequency of use, and the weight of the sleeper. Telling customers to rotate the mattress to prolong its life merely circumvents the real issues in quality construction and the unique challenges faced by plus-size customers.
Solution: Foams that have been tested for strength and durability, including tear, tension and elongation strength over time.
More Frequent Night Sweats
Plus-size or not, a common nighttime issue involves overheating. Certain types of memory foam or latex can exacerbate the issue by trapping body heat within the mattress. Other factors that influence your body temperature while you sleep include the fabric of your sheets, the number of blankets on your bed and ambient temperature settings. That said, your body mass is one of the most critical factors in determining how hot you sleep—typically, the higher your body mass index, the more heat you produce.
Solution:A mattress designed to promote greater airflow and minimize heat capture, through open cell technology, individually encased coils, phase change molecule technology and cooling gel materials.
Increased Motion Transfer Between Sleep Partners
Motion transfer occurs when one sleep partner moves, and the other person can feel that movement, regardless of proximity. Motion transfer is one of the main causes of sleep disturbance—the heavier you are, the more obvious the problem becomes for you and your partner.
Solution:Individually wrapped encased coils to isolate motion transfer and high-density foam layers to minimize any potential “bounce” effects that can transmit motion.
Brooklyn Bedding took these issues to heart when it set out to develop a new mattress that would better accommodate customers of size. The Titan by Brooklyn Bedding was engineered to provide plus-size consumers with the personalized attention they need when it comes to shopping for a mattress. The company first focused on offering substantial support, delivering extra lift and durability through a two-inch layer of TitanFlex foam. This exclusive foam material adjusts to movement more quickly than traditional memory foam while also providing contouring comfort. The core of the mattress is made with up to 1,024 industrial strength, individually pocketed TitanCaliber springs to deliver targeted pressure point relief and decrease motion transfer. A thicker-than-standard two-inch layer of high density foam is added to the base to enhance the durability of the mattress and reinforce the springs as they compress. To maintain a cooler sleep environment, the Titan also features TitaniumGel and CopperGel infusions and a one-inch top layer of quilted gel memory foam.
Addressing the demands of a niche market can be challenging. As Brooklyn Bedding’s owner and CEO John Merwin is quick to point out, the plus-size market—like the mattress industry—continues to evolve: “Customers of size are impacted daily, by the engineering and design choices of manufacturers and retailers alike. Because we own the factory, we get to own the solution.”
The Malouf Foundation will hold its fourth bi-annual Forging Freedom Event on Monday, July 29 from 4:45 to 5:45 p.m. at Las Vegas Market in Suite C1312. Guests will hear from former detective and co-founder of the Demand Project, Jason Weis.
Weis is an expert in the online paths sexual predators tread to target children. He’ll expose the grooming techniques predators use to isolate victims and the apps (including Facebook, Instagram, Kik, Whisper, TikTok) that threaten children's safety. Attendees will leave with a toolkit of information and feel ready to protect their families and community.
Weis frequently leads large community workshops where he demonstrates live on an app how quickly predators will contact victims. When he visited Logan, Utah to train the Malouf staff, he went undercover as a young, teenage girl and was targeted in seconds.
“Within an hour a predator told Jason, who was pretending to be a 14-year-old girl, that he loved her, that they should run away together, and that she should send him nude photos. We received explicit photos in under an hour. It was truly upsetting,” said Sam Malouf, co-founder of the Malouf Foundation and CEO of Malouf. “People think their hometowns are safe, but Jason showed us how quickly things can turn dangerous.”
During the Forging Freedom event, Weis will show a similar demonstration and detail how and when parents should discuss these issues with children. Weis said, “This stuff can make parents want to take their kid’s phones away, but it’s all about balance. It’s so important to keep an open and honest conversation with kids, so they feel comfortable coming to talk to you when this happens. Because it’s not if it happens to your kids—it’s when.”
Las Vegas Market guests are encouraged to stop by the Forging Freedom event in Suite C1312 at the World Market Center. For those who can’t attend, a full recording will be available a day after the event on the Malouf Foundation YouTube channel.
About the Malouf Foundation: Founded in 2016 and based out of Logan, Utah, the Malouf Foundation is a registered nonprofit 501(c)3 organization dedicated to bringing comfort to community members by helping them fulfill basic needs during difficult times. The foundation works closely with local charities to provide comfort and care for abuse victims as well as support children and families in need. The foundation’s banner cause is to fight child sex trafficking and exploitation. Through key partners and its parent company, Malouf, the foundation gives 100 percent of its resources to the people it serves.