Have you ever seen a blog that was abandoned after a week, or a social account that had not posted in months? Or maybe you read a blog and loved it, but could not continue to follow it because it did not have a clear posting schedule. How did seeing that make you feel? Did it inspire you with confidence that the writer was dedicated to and knowledgeable in their field?
The answer, of course, is no. And, yet, many brands do not understand the importance of posting consistently.
Stats show that being consistent improves revenue by 23%. This is because consumers who hear your name often are more likely to remember it, which will make them more likely to seek you out when they are in need of your product or service. But if you are not regularly putting out content, and staying engaged in fresh conversations, audiences will not be able to find you.
Posting regularly on the same day is also important when it comes to building an audience. This will allow people to know when to check your website to find a new blog, video, or social post. Consistently posting will build a base of loyal followers who actively think of you and engage with your content.
And when new audience members see how you have posted consistently, they will see your dedication to both your audience and your industry. This will help to position you early on as a source that can be relied on in their minds. And as they continue to engage with your content and you continue to deliver, this will only grow.
Consistent posting will also ensure that your content gets better as you go. The more you post, the more you will learn what does and does not resonate with your audience. You can take this into account in your content strategy, but if you are not posting regularly, you are more likely to forget or miss patterns when they arise.
Finally, consistency improves your SEO rankings as well. Search engines take into account how often you post, and if you are regularly posting content with keywords, this helps you to rank higher. This also gives the search engine more pages to index, and it gives people more chances to find you.
Yet, still, even when brands know these things, they tend to slow down eventually. This happens due to a mix of poor planning, a misunderstanding of the commitment, and other obligations. So, if you are going to start a content strategy, here are some things to keep in mind:
This is a long-term commitment. A blog that is abandoned after a few months looks worse than no blog at all. Make sure you understand and are prepared to put years into this.
There will be some weeks where you are especially busy and do not have the time to post. Before you start posting, you should build up a backlog of blogs to fall back on. You may also find it helpful to schedule some content in advance, so that things will still post in an emergency.
If you are going to start a blog, make sure that you are genuinely excited about the topic. This will keep you from resenting or giving up on the topic once you get bored of it.
When used correctly, a content strategy can put you above your competitors and position you as a knowledgeable, authoritative voice in your field. But this will not happen if you do not post consistently and intelligently.
Dr. R. Kay Green is the CEO/President of RKG Marketing Solutions Inc. With over 190,000+ Twitter followers, 35,000+ Facebook Likes, and the Top 1% LinkedIn profile designation, Dr. Kay, a self-motivated trailblazer, is the Quintessential “New-Age” Professional Woman, and PhD Marketing Pro. She earned a Doctorate of Business Administration in Marketing, and has completed PhD coursework in Leadership and Organization Change. She also holds a Master of Business Administration in Marketing and Management, a Bachelor of Business Administration in Marketing, and an Associate of Arts in Marketing Management.
She is affiliated with several prestigious universities and has instructed over 350 courses online. A popular speaker on Marketing and Business topics, Dr. Green is currently featured on Huffington Post, Black Enterprise, Black News, The Network Journal, Business Review USA, Digital Journal, College View, Business New Hampshire Magazine, Bay State Banner, Reader’s Circle, North Dallas Gazette, Harlem News, Top News Today, One News Page, NE Informer, Women in Business PR News, Consumer News Today, Women PR News, San Francisco Chronicle, Houston Chronicle, Chicago Daily Herald, The Miami Herald, and Book News Articles.
In the early stages of establishing a business, sometimes women may misinterpret what true entrepreneurship is and, may not understand, the underlying spirit of true entrepreneurship. There is a difference between just having a business and being an entrepreneur. Entrepreneurs “gleam” whilst business owners might well be in need of a “polish”. Standing out and being noticed because you are different is a key element. “Polishing” is about gaining and mastering new success habits, one at a time. If you want to be considered a “real” entrepreneur, then you need to start “polishing” your entire business.
No female, brilliant as they are, is gifted with every skill necessary to create, organise and manage a business from start-up to a thriving, successful business venture. Unless and until you recognise that there are enormous personal and financial risks involved in marketing and growing that business, it might well stagnate. That means that the business owner, the new entrepreneur, needs to be able to recognise limitations and call for help and outsource to others who are specialists in these areas in which they lack skills.
So, how do you “polish” your entrepreneurship for that extra “gleam”?
1. Firstly, by recognizing those gaps in knowledge and skill sets, asking for help, outsourcing and then developing a future plan of where you want to be at some specified time frame.
When you polish cutlery or the silver goblets or the tea-set, the strategy is to take one item at a time, apply the primer/polish, and then at the appropriate time, after allowing the polish/primer to dry, you then pick up each individual item, one at a time, and “polish” to satisfaction, that one, individual, item. And then you move onto the next item.
When you want to “polish” your entrepreneurship it’s exactly the same process. Rather than throw everything into one sink and try to do the lot at once, you instil one new success habit, one at a time.
As Tony Robbins has said:
Most people have no idea of the great capacity we can immediately command when we focus all of our resources on mastering a single area of our lives.”
So, if you stopped to address where you want to be and where you are now, and, have engendered outside support and advice (someone not close to the business), identified the strengths and weaknesses within the entity, then group together those wanted improvements into categories such as: skills set, marketing, business relationships, mindset, external collaborative opportunities, personal health and wellness, business goals and so on, whatever you feel appropriate.
2. The next step is to ask yourself what is the one new success habit I could instigate within each of these areas you have identified? This one new habit in that area that might be the key habit in that category that could well change the course of your particular entity?
Female entrepreneurs are always learning, growing and evolving and are generally willing to undertake new innovative business ideas.
For some women the category identified might be their personal health and wellbeing, particularly their mental health. For others it may be identifying external collaboration via joint venture opportunities that might be the new habit that will propel them to greatness and to a much larger audience. Or, for example, one of the skills that many people identify is their ability to communicate their message, not only in the written word, but also verbally, in small, or group settings.
Many women, who intuitively know that superior communication kills is what sets them apart from others, would choose presentation skills first because everybody admires people who seem to be easily able to express themselves succinctly and with passion, engendering interest from their audience. This aids authority and credibility and makes the female entrepreneur appear to have great clarity of ideas, sound articulate and very knowledgeable.
So, you need to do that for each of your categories identified.
3. Your next task is to intuitively identify out of ALL of those categories that ONE key habit that will have a domino effect on some of the other habits you might have identified. This initial KEY habit that could well propel you into a new level of excellence because it saves you time and effort and gives you the edge, sooner, rather than later.
As Tony Robbins has said that ‘mastering’ a single area ‘expands our capacity to command’.
What have you identified as the ONE, over-arching, master key success habit, that will help you expand your entrepreneurial capacity?
You see, entrepreneurship is not merely starting up a business and taking risks.
There is a certain “flare” that comes with it, of being really good at what you do. And this “flare” is characterized by innovation together with risk-taking, but also, being able to apply that ‘in an ever-changing and increasingly competitive global market place’. (Businessdictionary.com)
For women, the “flare” of entrepreneurship gives you the “gleam”, the edge.
But the “gleam” comes from polishing your skills or specific areas of need, instigating and mastering, new success habits, one at a time.
Just keep polishing!
Celine Healy is an Author, Speaker and Coach/Trainer and her latest book: Boost Success in All Areas of Your Life tackles her favourite topic: how to move from stress to success, one step at-a-time. She now consults to corporations on mental health and well-being, helping with productivity and efficiency and reducing staff turnover. Celine uses scientifically researched, tested and proven stress resolution methodologies and software to measure stress. Celine’s website and blog have been voted in the Top 50 Websites and Blogs in the world by Blog.Feedspot.com for Managing and Reducing Stress.
About a month ago, I had the pleasure of working with a best-selling real estate author who wanted to start using social media to promote his business online.
He was the old school type so getting clients was through word of mouth and personal referrals.
As a digital marketing strategist, my objective was to help him find a presence online. His dilemma however, was that he was struggling to get leads for his business after spending nearly $600 in advertising.
When I did an audit of his sales process, I came to know that he was not using a sales funnel.
I have seen many businesses try to sell a product or service online but fail to have a sales funnel system in place.
In short, a sales funnel is a guided path that you take your prospect through that leads them to take a desired action, which may be to book a consultation or to make a purchase.
What happens however when you do not use a sales funnel, is that you leave a lot of money on the table.
If you are trying to promote your business online and you are not getting the results you want, here are five reasons why you should start using a sales funnel.
1. For the potential consumer or client, visiting a website is like a distraction. There are too many options available and you do not have the control over their navigation.
However, when you send your visitor through a sales funnel, they only see the information that you want them to see. So if your aim is to generate more sales, a sales funnel can be used strategically, to deliver a message in a clear and definitive way.
2. A sales funnel helps to capture your ideal audience. Not everyone who visits your website is your perfect client.
A sales funnel allows you to connect with people who are genuinely interested in what you have to offer so you do not waste time speaking to those that do not matter.
If you think about the shape of an actual funnel, it is bigger at the top and gets smaller at the bottom. In your own business, when you use a sales funnel, you make it easy to communicate with the people that are likely to take action.
As the funnel gets smaller, the chance of speaking to your perfect client gets bigger and you have a better opportunity at closing that precious sale that you are after.
3. More and more people are looking for ways that they can step away from their business and have it run without much effort.
With a sales funnel in place, you are able to automate the lead generation and sales conversion phase to a degree.
It may take some human interaction, such as talking directly to your prospects to educate and nurture them.
What if you could have a constant flow of leads coming into your business and your sales funnel is working for you to help narrow your audience to the ones that matter.
Would that help you to focus on other important things to grow your business?
An automated sales funnel is ideal for most businesses that want to lessen the workload. The best way to create an automated sales funnel is to ensure that you convey your message clearly with a video.
A typical automated sales funnel looks like this:
Lead capture page or opt in page where your prospect provides their name and contact details in exchange for your freebie, otherwise known as a lead magnet.
Bridge page, which is the second page after the lead capture page. Here you will provide a short video of ten to fifteen minutes where you deliver the message that you want your prospect to hear. This might include telling them why they are watching the video, calling out their problems, teaching them something of value related to your niche, outlining a solution and recommending your product or service as the solution.
Sales page where you invite the lead to make the purchase of your product or service to alleviate their problem.
4. The nurturing process is easier. As a business, the closer the relationship you have with your prospect, the more likely they are to become your customer.
A sales funnel ensures that you are building the relationship from day one.
From the time your prospect enters the funnel, they get to meet the owner behind the brand. If you have a great back-end follow up system and they are hearing from you consistently, nine times out of ten the trust is built and strengthened to encourage a sale.
5. Finally, a sales funnel ensures that your sales are consistent. If you know how many leads it takes to generate a sale, you will know how much effort you should place on your lead generation.
The good thing about this is that you can increase your efforts and technically engineer your monthly income when you know the metrics of your sales funnel.
Sales funnels are an absolute necessity if you want your business to consistently build relationships with your prospects and close more sales. Any business can use a sales funnel and if you are not using one, I highly recommend that you get one set up today.
Dawn-Marie Nesbitt is a blogger and digital marketing strategist. As a blogger she provides useful tips and advice to help people create a successful online enterprise.
As a digital marketing strategist she helps business owners grow their business online using up to date online and social media strategies.
The good, the bad and the bits you’d rather forget…
So, why not choose to become a conscious creator and have a conscious say in your reality?
What is conscious creation?
Conscious creation means creating an awareness that your thoughts, feelings, the intentions you set and the vibrations you create all play a role in the life you’re living…
Your current reality is a manifestation of your previous thoughts and feelings…
And these are generated from your deep-seated beliefs…
Most of which, aren’t your own…
They were instilled within you as a child by your parents and the society you were born into with most of them being self-limiting and only serving to hold you back…
Be honest with yourself about what you TRULY believe
Do you ever question your beliefs?
Do you have beliefs that clash with what you feel deep down inside?
It can be difficult if what you feel inside is different to what you were raised to believe, but it’s when you get to the bottom of what YOU truly believe that you can start to consciously create the life you want…
I grew up with my mum saying to me, ‘You can’t say that!’…
I was told I had a ‘Scorpio tongue’ because I’d just speak my mind…
It definitely wasn’t my intention to hurt anyone, but my mum’s belief was that ‘being blunt’ wasn’t the right thing to do…
The last thing I wanted to do was upset my mum or hurt anyone else so I withdrew from speaking up…
It made me believe that it wasn’t ok to be me until recently when a mentor said to me, ‘What if you always say the right thing at the right time?’
Her belief was that it was a divine download and that if I’ve been called to say it, then I must say it…
That changed everything for me…
That new belief completely resonated with what I truly felt and it reaffirmed that it was ok for me to just be me…
Just because my mum had one belief didn’t mean it was what I truly believed…
Her belief only served to hold me back because it wasn’t the belief I have at a deep soul level…
To consciously create the life you want, live your life according to what YOU truly believe.
Be honest with yourself as to what YOU truly want
Just for a moment, don’t think about anyone else…
Don’t consider your parents, your partner or your kids…
Only think about what YOU truly want…
The sheer thought of doing that brings a major wave of discomfort for many women because we’re taught that it’s wrong to put yourself first…
But the truth is that when you make every decision based upon everyone else’s needs before your own, you’ll be forever living your life on everyone else’s terms…
And that creates unhappiness…
When you get to the honest truth about what it is that you want, you create a different energetic wave pattern and set the wheels in motion for the Universe to bring what you want to you…
After all, why should everyone else get what they want but you don’t?
Hardly seems fair…
It’s ok to have your needs met, too…
To consciously create the life you want, you need to be honest about what you want and not constantly putting your needs on the backburner behind everyone else’s…
Take responsibility for everything that’s happening in your life
This can be quite confronting when there’s a resistance to accepting responsibility for certain things…
But when you do accept responsibility, you’re taking back your power to create the life you want instead of creating the things you don’t want…
Taking responsibility for everything – your surroundings, your interaction with others and the events in your life means being in control of your life instead of allowing it to manifest on auto pilot…
Using your encounters to discover the areas within you that need healing is empowering…
Those clients and customers you could really to do without…
They’re only reflecting back to you an area that needs a little love within you…
If someone says something negative…
They’re reflecting back to you how you truly feel inside…
When you use your current reality as a huge mirror and you take responsibility for what it’s reflecting back to you, you will increase your conscious creating powers.
Be guided by your soul
Think about those moments when you’ve been asked to make a decision…
You have that flash of a feeling about what you’d like to do and then your head chimes in with, ‘Yeah, but…’
The voice in your head is your ego and the only information it has to work with are the beliefs you’ve been taught and past experiences…
Its main aim is to keep you safe and playing small…
But the flash of a feeling that you had without even thinking is your soul…
Your soul only knows YOUR truth…
That initial reaction is who you TRULY are…
Say someone asks you to drive them to a doctor’s appointment but it was at the same time you’d set aside to sit down and read a book…
Your initial reaction from your soul is NO, because you were really looking forward to having that time to yourself…
But when your head chimes in, it gives you all the reasons under the sun why you should give up your time to help someone in need…
It brings up everything you’ve been taught to believe about putting everyone else’s needs before your own…
Your time with yourself is just as important…
The fact is that if you say no, that person will find another way…
Being a conscious creator means tuning in, listening to your soul and going with your initial reaction regardless of the reaction of the other person…
If you say no and the other person gets upset, that’s simply because they’re not getting their way…
That is something they need to deal with…
If you’re saying yes to someone else, make sure it’s a hell yes for you, too.
Face your fears!
When it comes to facing your fears, what you decide will change the course of your life…
Back in the mid-nineties, when I first started singing, I went in a talent quest where I had to sing with a band…
I organised music charts. I rehearsed dancers…
And half way through my performance, in front of a packed house, I forgot the words…
My worst nightmare had become a reality!
I had two choices that night…
Crawl under a rock, never to be seen again or learn from the experience…
I chose the latter and came up with a way to remember the lyrics to songs…
I’m now celebrating 25 years in the entertainment industry with a career that has taken me around the world, performing at World Expos, throughout Europe and South East Asia…
Facing your fears will always create a new normal and will forever change your life.
Become a conscious creator and take back the power to create the reality that YOU want.
Many people begin growing an email list (link: http://sheownsit.com/4-proven-ways-grow-email-list-fast-beautywithbrain/ Text for link: “growing an email list”) because it’s something that everyone says you should be doing. But what exactly are you supposed to do with an email list? How can you monetize from one?
If you have an email list, no matter what the size is, you should be thinking of ways to monetize it!
Those subscribers signed up because they loved your message and wanted to hear from you. The easiest way to try and make money with your email list is to send out promotions, however, there are other strategies you can use as well.
Turn Your Thank You Page into a Sales Page
There are tons of various opt-ins that will help grow your list (Link: https://www.dananicoledesigns.com/opt-in-ideas-grow-your-email-list/, text for link: “opt-ins that will help grow your list), but what happens after those subscribers opt-in? Are they sent to a generic “thank you” page? Are they directed back to your homepage?
When someone gives up their email address to download free content for you, consider directing them to a customized thank you page that contains a product or service they might be interested.
For example, if you had a free SEO checklist as your opt-in, you could feature an SEO ebook you wrote on the sales page.
In this example, your new email list subscriber has expressed interest in SEO, so why not show them a product you know they are already interested in?
Segment Your List and Develop a Product or Service
Segmented emails get 60% more clicks (link: https://blog.kissmetrics.com/email-marketing-segmentation-strategies/, text for link: “Segmented emails get 60% more clicks”). These higher conversion rates should tell you something: segmenting your list is powerful.
What’s even more powerful?
Segmenting your list will allow you to see what specific groups of your email list are after.
You can segment your list based upon:
Once you are able to divide your email list up into different segments, start to develop a product or a service that you can offer to each segment.
Offer Coaching to Your Subscribers
If you are knowledgeable in a particular area, consider advertising coaching sessions to members of your email list.
As your subscribers have already developed a trust with you, they will be more willing to hire you for coaching services as opposed to someone who has never heard about your brand before!
If you are stuck on what you could possibly offer in terms of coaching, reach out to existing members of your list and see what areas they are struggling with and how you can help!
Dana Nicole Fiddler is a designer and SEO strategist at Dana Nicole Designs. She enjoys helping creative business owners and bloggers stand out online through branding and online marketing. When Dana isn’t working, she is most likely spending the day watching re-runs of The Office with her husband and their pup.
You see other women killing it on Instagram and other social media platforms. They make it look effortless. But somehow you never quite achieve their success.
It’s time to up your Instagram game and find an influencer.
In mid 2015, Madewell, a women’s clothing company partnered with lifestyle vlogger Stephanie Sterjovski and fashion blogger Bethany Marie to spread the word about their signature tote. Bethany posted this short blurb on her Instagram feed:
Stephanie and Bethany’s followers include lots of young women passionate about the latest fashion trends. Their posts got viral with thousands of likes and comments. In all, Madewell was able to reach over one million targeted users through this influencer marketing campaign.
Influencer marketing is emerging to be one of the most effective ways to build visibility and following for your business. Like celebrity endorsements, this strategy makes use of social media influencers to market to your customers. The difference is that influencer marketing does not have to be expensive and can be customized to fit your budget.
How to Find an Influencer
The right influencer needs to align with the brand on the following three factors:
Their followers are prospective buyers of your product
The influencer’s brand values align with your own
The influencer’s social media feed should see active engagement from their followers
In Bethany’s case, her followers were of the exact demographic that Madewell was after. A significant chunk of her submissions are related to the latest fashion gear and this is the sort of brand value that the business was after. Lastly, each of her posts receives thousands of likes and comments which indicate high engagement rate.
Finding the right influencer is perhaps the most challenging aspect of influencer marketing. There are a number of third-party tools like Ninja Outreach and Snapfluence that can help you discover influencers who cater to your demographic.
Negotiating a Deal
It is fair to say that unless an influencer is a complete fan of your products, they may expect to be monetarily compensated for helping you with promotions. According to some estimates, it can cost anywhere between $500 to $50,000 for an Instagram post depending on the audience size. This makes influencer marketing attractive to businesses of all sizes. As a small business entrepreneur, it is easy to find influencers who fit your specific budget range.
Influencer marketing does not always have to involve money changing hands. Barters are an extremely common and equally effective alternative. If you are a woman selling fashion handbags, you could tie up with a company that sells dresses for women to cross-promote your products. This is of course only possible if you enjoy a great following for your brand on Instagram.
Establishing a Successful Strategy
There are two ways to execute an influencer marketing campaign. You may either choose to execute dozens of influencer marketing campaigns at the same time. The idea behind this is to make sure that your target group is exposed to your marketing message multiple times within a short duration of time. This is an extremely effective strategy for promotional offers.
The alternate strategy is to space out your campaigns over the duration of a month or two. This is handy for brand building since your target group is exposed to your brand several times over a month.
Upping Your Instagram Game
Both these strategies have their own pros and cons. One distinct advantage of spacing out your campaign is it allows your business to measure campaign performance after every round. This way, you could tweak future campaigns based on the lessons learned. Also, executing dozens of campaigns at once does not help with brand recall and usually invites an audience who are more interested in the promotional offer rather than the brand value.
Instagram is among the top three social networks in the United States and many other countries in the world. Tying up with influencers on this platform is one of the most effective strategies to build a brand and reach your target users.
Liesha’s a freelancer by day and Kyokushin Black Belt by night. Liesha’s the author of Killing Rapunzel: Learning How to Save Yourself Through Determination, Grit, and Self-Employment (her mother hates the title – but it’s a metaphor mom!). She talks freelancing adventures at Microbusiness Essentials and grassroots movements at Kat Tales.
Have you ever been in that moment listening to the grinding replay of what was said or done, looping over and over in your head? Mastering the art of letting go comes from years of practice. One of the greatest tragedies of human behavior is seeing grown men and women who can’t stop playing the mind tape from an event that happened days, weeks, sometimes years ago.
Most of as human beings know what you need to let go of but like a sinking ship, you can’t. More like you won’t. The things that are heavying you are dead weights. As your ship keeps sinking and with all that weight on board, there is no way it’s moving any closer to land.
When you decide to hold on to the past, this prevents you from creating a strong sense of self. Some people struggle to let go of their pain or unpleasant emotions because they think those feelings are part of their identity. When their pain is intertwined with their identity, they may not know who they are without their pain.
People often hold on to pain far beyond its ability to serve them. Mistakes are replayed over and over again, allowing feelings of shame and regret to shape actions in the present. You cling to frustration and worry about the future as if the act of fixation somehow ignites a superpower. Stress is stored in your body, your cells, resulting in health issues and an acceptance that this state of tension is part of the norm.
You hold on to things, situations and circumstances as in some weird way it’s fulfilling. There is comfort in familiarity and justification. Holding on to the past holds you back from achieving your true potential. At times you use the past to justify your actions and your current decision making. When you are immersed in justifying everything, that becomes part of your story and holds you back from the very thing you want.
When the facts are terrible or heartbreaking, it is human nature to blame someone else, not ourselves. You blame others for your misfortune however the energy invested in maintaining the fire of blame is on your own back. You keep the blaze going at your own emotional expense. By moving the story, you have constructed, allows you to move toward a path you want.
Let me share with you how every moment is a chance to let go and here are some ways to get started.
When you are indecisive about letting go of something that has been there for a while, it may feel risky and may be even a little selfish. It’s not any of those things. It’s brave. When you hang on to something that doesn’t feel right any more or that’s hurting you, one of the bravest things you can do is to listen to that. Most often the justifications are habits and stories that you tell yourself. Isn’t time to choose you over the habit?
Stay in your own lane
Leaders often engage in discussion as if they have control over other’s action. When you hear people discuss employee engagement, assumptions are made that the responsibility sits with the leader. Engagement is a choice, not something a leader can do for others. Engagement without accountability creates entitlement. Happiness is a choice and last l checked, everyone is responsible for their own happiness. By cultivating personal accountability, you determine how you live your life.
Owning your decision
Letting go can be empowering and free you of challenges where nothing else has worked. The Sedona Method, a simple method for letting go of any uncomfortable or unwanted feeling, thought or belief, by asking four questions. Allow yourself with an open mind and heart to ask yourself these questions to release unwanted thoughts and feelings out of your mind. Try them on: “Could l welcome what l’m feeling? Could l let it go? Would l let it go? When?” These questions guide your awareness into the experience of letting go.
Change your thinking, change your life.
Most of us carry powerful emotional narratives – the stories we tell ourselves about our undigested pain. People are used to living life as a series of reactions to what’s going on around them, living with tension in their body that is wreaking havoc on health and most don’t know how to be kind and compassionate with ourselves. You need to make space to choose a different response.
Quality questions to step closer to freedom
Eckhart Tolle shares in his book, A New Earth a story of two Zen monks:
Tanzan and Ekido…were walking along a country road that had become extremely muddy after heavy rains. Near a village, they came upon a young woman who was trying to cross the road, but the mud was so deep, it would have ruined the silk kimono she was wearing. Tanzan at once picked her up and carried her to the other side. The monks walked on in silence. Five hours later, as they were approaching the lodging temple, Ekido couldn’t restrain himself any longer. “Why did you carry that girl across the road?” he asked. “We monks are not supposed to do things like that.” “I put the girl down hours ago,” said Tanzan. “Are you still carrying her?”
Precious time and energy is lost as you become the prisoner from burdens of the past. Holding on to what happened or what you think should have happened. One of the greatest quality questions to ask yourself is “For what purpose?” Exploring what underlines your need to feel right, justified or validated. Oprah Winfrey acknowledges that she needed to do some conscious work to change her need of proving she was right. Change was initiated by a single question that put her on the path to freedom – “Do you want to be right or do you want peace?”
Letting go of rules you create
The most precious resources we have as human beings is time and your attention. When you hold on to resentments, you subscribe to lost time. Time you can never get back or make up. Mel Robbins, TEDx speaker, describes one of her favorite ways to protect her most valuable assets is to protect her first hour of the day at all costs. Letting go of the “rules” to respond to emails, log on to computers or look at her phone, as she diverts her attention to the things that most to her, exercising and her children.
Acceptance is the key
No one should settle. We all have a reality we must accept. No matter as much as we want to hold on to a sunset, we can’t retain everything and still lead meaningful lives. Life is fulfilling when you allow yourself to let go, to be in the moment and feel you in the moment. That is only life’s true reality.
Facebook is ever-changing, as is how people engage and utilize the social media platform. From simply keeping up with family and friends, to making connections and getting thousands of followers, it is not always clear what someone’s intentions are. Facebook groups have greatly expanded as a way to make connections, get more information, and spread awareness. It seems there is a Facebook group for everything under the sun. Thus, there are a number of ways to use Facebook groups to grow your business and make your group stand out among the crowd.
Review Your Profile
First, it is always a good idea to review your own profile before trying to grow your business through groups. If you are seeking to make connections, spread information on your skills or a product you have to offer, you must realize you are representing that brand or product. Facebook allows us to show as much, or as little, as we want with privacy settings.
Before seeking groups or creating one, review your profile and figure out how you want to represent yourself. You can even employ an objection friend to review it for anything that may be offensive or prevent your success. This may require additional privacy settings, removing photos or tags that may deter a potential client or consumer if they don’t know your intentions.
On the flip side, you also don’t want to have your profile where people can’t see anything about you or present yourself as uninvolved on Facebook. If you count yourself an expert in something, you may want to strategically share informative articles or videos to your friends and followers.
Finding Groups to Join
Growing your business with Facebook groups can be fairly simple when you explore the public groups that relate to your business, and are open to join. Public Facebook groups are a great way to add to a conversation or thread, or create one yourself. It is important to review the page and especially the rules. Most groups have guidelines or expectations, and it is frowned upon to solicit business or spam the group. Be selective and intentional in what you post.
Additionally, reviewing the page and recent comments will prevent you from posting the same questions or ideas that someone else may have already shared. One item to be aware of in larger groups, is there may be an onslaught of people with similar skills or products, and it may not be as profitable to get lost of the shuffle.
On the flip side, smaller or closed groups may offer the clientele or sharing platform that you are looking to reach. With private groups, it is also important to follow the guidelines and expectations. Closed Facebook groups are private, and have requirements set by the administrator for joining. It is important to meet the criteria to be authentic and trustworthy.
For instance, they may have a group for a certain geographical location. Even if you are trying to branch out, you should be up front if you don’t meet their criteria. In the end, you could leave a bad taste in someone’s mouth if you are dishonest to get into an exclusive Facebook group.
Engage the Right Way
Regardless of the type of Facebook group you join, you want to engage with people the right way. Try to be warm and friendly, engaging with others in an authentic way in the group. Do not send unwanted messages or spam the group with products or unwanted information.
The best way to grow your business is to share useful information and build on the knowledge, skills, or products you can provide. Set yourself apart, and even invite connections to join a group you’ve started to learn more and gain more insight.
Start Your Own Facebook Group
After you’ve made connections and seen what other groups have to offer, you can look to start your own Facebook group to grow your business. This way to grow your business needs to be the most thought out and intentional use of a Facebook group. Starting your own group should come after some time spent in other groups, adding to the conversations and also seeing how you can set your group apart.
Depending on your goal and product, decide what you like and don’t like about other groups you’re involved in. This should be the template for how you want your group to be structured, and will determine if you start a public or closed group. You don’t want to start a group that is going to flop or have no one interested, so take the time to plan out the content and what your group has to offer. This can be the best way to use Facebook groups to grow your business.
What do you look for in a Facebook group? Do you have your own business-related Facebook group? Please share how starting your own Facebook group has grown your business in the comments below.
Guest posting is a common strategy for businesses hoping to boost their website’s authority. The backlinks you gain from other websites lend authority to your own, and help it to rise to the top of Google’s search results page, which, of course, leads to more traffic and more leads.
Seems like a pretty simple process, right? Get a few links, and you’ll get to the top of Google.
Unfortunately, SEO is a fickle discipline and one which is constantly evolving. Worse still is that lots of businesses try to beat the system with sneaky shortcuts and low quality or duplicated content, leaving themselves open for a hit from digital karma: a Google penalty.
If you want to do your guest posting right, it can take time and effort, but is ultimately worthwhile. Check out the top do’s and don’ts to consider when putting together your strategy:
DO provide quality content
Web editors are looking for interesting stories to tell and new information to share. Offer them that and you’ll find your strategy is much more successful than if you try to spin them the same top 10 tips articles.
You can typically judge how good your content is by how unique it is. For example, new research or survey results can be very attractive to both web editors and their readers. If you don’t have the resources to pull together however, don’t worry. Unique perspectives of contemporary or evergreen topics can be desirable, too.
Google will reward your quality content, too.
DO NOT send duplicates
Duplicating is likely to pass little value when it comes to your SEO, so if you’re planning on sending identical guest posts to ten different publishers, think again. Not only that, but if your business is caught flooding the web with identical articles, you’re unlikely to land future placements with the same ticked off editors.
Make your content as unique as possible, which should come naturally if you are considering the individual audiences and tones of different websites. Even similarly themed websites can have completely different vibes once you read them. Just have a look at this music website compared to this one.
Another thing you should approach with as much authenticity as possible is your anchor text. There are plenty of articles around the web which will inform you of the best ways to manipulate this for your SEO gain, but more recently, Google has been trying to clamp down on this kind of activity. If you really want to get this right, just be natural.
DO make sure the website is relevant to your business
Macaroni and cheese, tea and biscuits, pancakes and syrup: some things just go together.
Your pet collar business and a recycling treatment plant’s blog? Not so much.
You might be under the impression that a link is a link and that’s enough to boost your authority, but the truth is that if you are gaining links from websites that have nothing to do with your business, you risk appearing spammy to Google. And if you look spammy to Google, don’t count on your authority improving any time soon.
Don’t force your content into places it simply does not fit, and instead seek out quality, relevant blogs which will benefit from it. These relationships are a much more natural fit, and as Google continues to crack down on its user experience and weeding out the irrelevant, your hard work will have paid off.
DO NOT keyword dump
If you are going to put keywords in your article, do not put so many keywords in it that people start to notice the keywords, because if you have too many keywords, it can be distracting. Keywords.
This kind of writing is entirely off-putting for an actual human reader, so when it comes to guest posting, the most important thing is to be natural. After all, if you’re trying to rank for a keyword like breakfast recipes or car insurance, you’re likely to use those words or some variation of them in the body of your blog anyway. You don’t have to stuff them in.
Ultimately, guest posting shouldn’t be about attempting to trick Google. It should be about good content and natural relationships, which better connects your business to potential customers, already searching for your products and services.
Google itself states in its quality guidelines “Make pages primarily for users, not for search engines”. If you align your strategy with that instruction, you should start to see steady lift in your page rankings without damaging your reputation or risking penalties – and people might actually like your content, too.
“To act as your own registered agent or to work with a third party? That is the question.” We might have paraphrased this famous quote from William Shakespeare to fit into the present day, but we have a feeling the Bard might have shared similar musings if he had been an entrepreneur.
For those that don’t know what a registered agent (commonly referred to as an RA) does, this is an individual or a company that is designated by an LLC or corporation to accept official documents on behalf of a small business. While many small business owners choose to work alongside a third party, some decide to act as their own registered agent. This is still legally acceptable, so long as you thoroughly understand what is expected of you in this role. Here’s a look at some of the responsibilities that come with acting as your own RA.
A physical address is required.
As a registered agent, you must have a physical street address. A P.O. Box is not considered to be an acceptable address. Furthermore, the street address must be in the same state you do business and the RA must also be a resident of the state. If your LLC or corporation has been formed outside of your home state, you may need to work with an outside registered agent service until (and if) you decide to move the business to that state and work from a physical address within that location.
You must be available during general business hours.
Corporations and LLCs that are formed on a state level must have a designated registered agent in order to accept correspondence on behalf of a business and remain complaint with the state law. Correspondence tends to arrive during general business hours and registered agents must be available at that time to accept service of process. This can prove to be difficult for ‘treps on the go, who may not be available or physically present at their designated address during normal operating hours.
Are you ready to receive this much paperwork?
Registered agents accept quite a few legal documents on behalf of a small business which may include franchise tax forms, annual reports, renewal reminders, and lawsuit paperwork. They also accept official documents from the state. If you don’t mind staying organized with all of this paperwork, then you may be able to be your own RA. However, if you’re concerned that some of the documents might get lost along the way or disorganized you may find it’s a better idea to work with a registered agent service.
I don’t think I have the bandwidth to be my own RA! What should I do?
Reach out to a third party registered agents and work alongside them! You’ll find that it provides peace of mind to work with knowledgeable and reliable professionals that know exactly what they’re doing and are often more affordable than hiring a CPA or attorney. If you need help finding one, visit your state’s Secretary of State website for a list of active registered agents.