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Landing Page Optimization: The Perfect Landing Page SEO
“Begin with the end in mind”
– Stephen Covey, Author of The 7 Habits Of Highly Effective People
The landing page is the first webpage that a visitor lands on as a result of your traffic acquisition efforts.
The question is, can you convince every single web visitor to take the desired action on your page? Are you giving it the right kind of attention? What does your landing page look like in your user’s perspective?
Or are you facing a situation like this:
Your website launches, and you log on to your web analytics tool to check how your visitors are reacting. Much to your dismay, the first visitor arrives – and leaves in half a second. The next one lands on your site and is gone in 10 seconds as well. Despite the number of visitors, yet only a tiny percentage will take the action that you want them to take.
On average, a typical landing page converts anywhere between 1 percent and 3 percent. Like everyone else, you probably won’t get it right the first time too (guilty as charged). Only after launching, testing (more testing), learning and optimizing can you improve your landing page conversion rate.
Strictly speaking, it is not merely your landing page that you should be optimizing, but rather the whole path from the landing page often happening somewhere deeper in your website. The famous 80/20 rule applies here. Ideally, with a 20% effort spent on landing page optimization, you’ll produce 80% of the results naturally.
It may seem like an easy process but according to researchers, getting a landing page SEO to truly work is one of the five biggest challenges marketers face today. To overcome such hurdles, I will be setting a stage of 8 steps in understanding the requirements of a perfect landing page.
1. Understand your target market
Find the right leads by targeting the right people
Do you know who your target audience is?
How do they perceive your business?
What’s their pain point they are facing?
What don’t they care about when visiting your landing page?
How has your business benefited their life?
Identifying your target audience and creating a customer-centric landing page is a must in the quality of a good landing page. Instead of making wild guesses, talk to them! You’ll be surprised by how much you can learn about them and how useful it turns out to be.
If your target audience turns out to be “everybody”, then you’re making it hard on yourself. Just like your offers, not every visitor should be directed to a generic “one-size-fits-all” landing page. After all, if you aren’t getting the right people to come to your pages in the first place, all your efforts might as well go down the drain.
Surely, what “appeals” to a 45-year-old mother of 3 who searches online will be vastly different from a 20-year-old user.
One of the biggest problems I see when doing landing page optimization is that the page has no understanding of who the visitor is, what they want and why are they there. Remember, conversions only take place when targeted traffic meets a relevant offer.
Your job as a marketer is to figure out how to make your landing page content relevant to your audience. The more you accept that connecting with you is on their terms, NOT YOURS, the better your landing page SEO will turn out to be.
2. Set up actionable analytics
If you can measure it, you can change it.
Your best friend for this is Google Analytics. It’s one of the most valuable tools for you as a webmaster. Even better, it’s free! GA as we call it tells you where your web visitors are coming from, how long they spend on your site, which pages they visit and so on.
The landing page report in your Google Analytics account gives you important insights into the performance of your website.
If you don’t have actionable analytics, you’ll never get the full story on your landing page activity. Continuously, you’ll end up wasting money and time. For those of you who have yet to implement it on your website, here’s a brief guide on how to do it:
1. Head over to Google Analytics and sign up – http://www.google.com/analytics/
2. Once you sign up, GA will ask you to set up account profiles. Each profile in GA is associated with a specific web property you own. i.e. websites. Fill in the website address, country, time zone and so on.
3. In the next section, you’ll have to install the tracking code. Simply copy the code and put it at a footer part of your website or other areas that lets analytics present in the pages of your site.
A lot of you may find it intimidating because of the vast amount of data that GA presents to you (Yes, I was like that too). Well, in actuality, 90% of the data don’t really matter. The remaining 10% that matters are:
– Are they organic? direct? Referral?
– Percentage of users that comes to a page and leaves immediately without clicking on other pages of your website
– How many users who visited a particular page proceeded to do what they are told to do (Opt-in or purchase)
– Goals are a little different from conversion in the sense that you can measure just about everything (URL destination, visit duration, page visit, event goal)
Take time and learn to interpret your analytics data. Your marketing efforts will thank you, I promise.
3. Evaluate Your Landing Page’s First Impressions
We strive to show our best impressions to everyone we first come across. There’s even a saying that goes like, “You only get one chance to make a first impression”. Landing pages are like that, just harder (Anyone who has been on an interview or first date can relate to how stressful it can be).
You see, it only takes 5 seconds for visitors to form an opinion about your landing page, be it good or bad. Once they’ve subconsciously formed an opinion, it will last for the rest of the time on your page. Even the slightest “off” elements in your landing page will make it an uphill battle for you.
Too many words serves as a distraction!
Having a fresh and up-to-date website is one of the key elements for a landing page.
Learn from these best landing pages instead!
Having ONE yet clear CTA that stands out draws attention to it
Videos are a great way to demonstrate your product, just like RankReveal
In short, your landing page design and copy have to communicate a clear and simple message to make a good impression. That’s enough to get your audience’s attention and to get you on the road to being one of the marketers that can achieve 87% better results than the rest just by using the landing page.
4. Craft a clear and compelling value proposition
Say that you’ve caught your visitor’s attention and a good first impression has been made. Your visitors subconsciously decide if the page is worth reading.
But the thing is, no one will dive into the details on a page if they are not satisfied with what you have to offer from the outset. For higher conversions, you need to make sure that your landing page copy is convincing, genuine and straight to the point.
To give readers a powerful value proposition:
Able to grab the reader’s attention
Tell the readers what you do
Solve a problem
What do your customers get in the end?
LastPass, for example, gives a great example of what is being said.
An online password manager that solves the visitor’s problem
Buffer tells visitors the end benefits of using their product. “Drive traffic” etc.
Besides, eye-tracking researches say that the first thing visitors that come to your landing page looks for one thing in default – the dominant headline (which is also your value proposition). A headline is where everything begins. It’s what compels a visitor to stay and learn more about what you’re offering or not.
Then the next element you need to create for an effective landing page is the subheadline. If the headline makes the visitors look, then the subheadline should make them stay. Together, these copies make up the essence of a landing page’s power (as seen in the examples above).
All in all, your value proposition needs to be clearly stated on your landing page, home page, about page and any entry page on your website.
Including a video is extremely beneficial for your website. Explainer videos are an engaging way of communicating with your audience in a personal way. Believe it or not, 88% of businesses today already owns one. You’re missing out big time if you choose to ignore this important element when doing landing page optimization.
With the sheer information overload that consumers are bombarded with each and every day, it’s no wonder that their attention spans are getting shorter. So, a successful explainer video is the perfect way to connect and hook your audience, boost conversion rates and turn potential customers into actual customers.
Benefits of having explainer videos are:
They clarify even the most complex topics while still holding your viewer’s attention
You have unlimited scope to get as creative as you want
Humanises your brand and build trust with the viewers
It’s affordable! (when compared to creating live-action videos)
Now what makes a good explainer video? They are:
Short in length: Best if it’s between 1 or 2 minutes
Strong call-to-action (CTA): Clearly state what you want action you want them to take after watching the video
Solves a problem: Explaining why you are the solution to their problem
Match brand and audience: Style and tone matches your brand and your target audience
High Quality: Both in production and content to effectively communicate your brand’s value proposition
However, before you hastily create one, ask this question, “What can video do that text and images can’t?” If you can’t answer this, then don’t jump into creating one yet.
For those of you who sell things that are difficult to understand, requires demonstration, or needs an extra push so your target market gets what you’re doing, video is an avenue worth exploring.
6. Social Proof & Testimonials
Don’t forget to include Name, Role, Picture!
When you’re browsing a landing page and see a testimonial from an industry expert you respect, that’s social proof. When you’re going through a pricing page and you see that an industry giant is already using that tool, that’s social proof.
Essentially, it’s borrowing the 3rd party influence to sway potential customers. You see, the more your visitors see “themselves” in the reviews and authority sites, the more receptive they will be to your page. It’s a psychological phenomenon known as implicit egoism, that basically means people gravitate to people, places and things that reflect a favorable self-association.
It also shows a strong trust element when presented with customer testimonials. Testimonial is an online version of word of mouth. Having only a few testimonials per landing page is recommended. You can find more testimonials about your product through tweets on Twitter.
LSIGraph has some notable examples of social proof:
LSIGraph, loved and trusted by marketers and agencies worldwide
Thanks for letting us feature your testimonials https://lsigraph.com/!
Wait, what if you don’t have any testimonials?
First, be okay with not having any. You may consider giving away your product or service for free (ideally to market leaders) and ask for feedback. Besides, you can ask bloggers or your users to review your product or service after they have tried them out. Over time, you can build a long list of testimonials that will help build trust even for a smaller company.
7. Does your CTA communicate clearly?
Most of the time, if you’re getting a high volume of traffic but low conversion rate, the cause could be your Call-To-Action.
Ask if your call-to-action (and its surroundings) clearly says what it does, triggers a response and is designed in a way that contrasts with the rest of the site. It doesn’t matter if the objective of your landing page is increasing sales, generating email leads, or developing customer relationships, we all want higher conversions!
The best CTA’s invoke many quick reactions. It is done by using short, action-oriented words. Here are a few examples of conversion stimulating CTA’s including but not limited to:
CTA buttons can make or post click-through action because if you’ve optimized everything else but your CTA button – then you’re missing out on valuable leads (and sales). Make sure you design your buttons with a suitable position, size and copy if you want to maximize your landing page conversions.
8. Split test your landing page
Testing is a mandatory step in improving your landing page SEO and conversion. Split testing allows you to understand your readers and visitors better. The most basic testing method available is A/B split testing. The name is derived from the fact that two versions of your landing page (“A” and “B”) are tested.
This act is a random assignment of new visitors to the version of the page (A or B) that they see. Usually “A” is defined as your original control page and the other version is the alternative. If B (the challenger) proves to be better than A, then it will replace A after the test and becomes the new champion to beat in any subsequent tests.
There are a few tools for gathering data on your landing page for split testing:
i) Website Analytics
Examples of some metrics found in GA
As mentioned above, website analytics software collects, measures, and analyzes the traffic to your landing page. It gives you accurate information such as page views, average page on time, bounce rate, number of new visitors, where your visitors come from, what devices did they use and so much more. All these give you an idea on whether you are answering to what your site visitors need.
The best tool for this is Google Analytics, hands down! It’s considered a standard tool for any site owner – so being able to access the data directly in your account is extremely convenient.
ii) Heat Maps
The colored area represents the strongest indicators of visitors motivation and desire.
Heat map software is one great creation. It tells you what users see on the page, what they read, what they pause to look at, what they skip over, how far down your landing page they’ll read through, where they click and so on. In case you’re wondering, mouse movements have been proven to be a good approximation of eye movement.
I’d recommend Hotjar for this. It’s really simple and effective in helping you decide what you can test on in your landing page.
iii) On-Site Surveys
You can also have subtle pop-up boxes that appear to the visitors while they’re on your landing page. You can ask questions like “How clear are you on what this page is offering?” or “Is there anything holding you back from signing up?” before they exit your page. Try asking Yes/No questions or give them choices instead of asking them to type. Once you’ve gathered enough information regarding your landing page, you can proceed to change that aspect of your page.
Ultimately, running appropriate tests lets you narrow down faster which copy, design or messaging will generate the best ROI. Occasionally try out new ideas and see if it yields better results.
Most of us “think” we are doing the right thing just by preparing the best copy and design catered to your target audience the first time. Little did we know that your visitor’s landing page experience happens in less than a second and if you focus on the wrong aspects, they’ll brutally quit your site without thinking twice.
In that case, doing landing page optimization is the best way to get about. I hope you’ll get the most out of this landing page optimization guide and go forth in creating many effective landing pages! Feel free to come back to refer the next time you create a new landing page.
Are there any aspects that I’ve missed out on when it comes to landing page optimization? If you have tested with a strategy that is working, don’t hesitate to share in the comments section below!
How To Write For SEO In 2019 – A Step By Step Guide
The reason you want to write for SEO is that you want to be more visible in the Google search ranking and get more readers to your work. While search engines are constantly looking for what people want to read in order to rank them higher.
So writing for SEO is getting that nuance, striking that perfect balance of being easily understandable for search engines and still maintaining good content that people would want to read.
So how do you do that?
Keyword research: looking for a topic that people actually want to read.
Use the Find new keywords function. The other one is only useful if you really wanna start an ad campaign with Google.
You’ll get your basic set of data, that’s the average monthly search and competition for your keywords.
In the long list of keywords generated, you’ll want to pick out those that has a high average monthly search, low competition and most importantly can fit naturally and nicely into your niche.
You’ll also get a bunch of other suggestions that are closely related to your keywords.
Do keep in mind that the data is actually tailored for advertising, so use it as a rough guide, not something definite.
Now, for search trends, we have another free Google service called Google trends.
It’s a very useful tool to get an idea of how popular a certain search term is.
The can get more details on the data by selecting different filters such as country, duration, categories, and search category.
You can also search for and compare similar keywords by adding a comparison.
Obviously, what you’re looking for is something with a consistent or growing interest from the public.
2. Look for a topic that people actually want to read using Google search.
How can you know what topics people actually want to read?
Well, by checking what is already ranking for your keyword!
Google rank your web pages based on what they think people want to read, and you stay on your rank when people DO read it.
Always search for your keyword and analyze what is already ranking.
Also create a list of variations of your keywords example: ice cream, popsicles, deserts… and repeat step 1
Take note of the related searches suggested by Google
Also click through the People Also Ask box and see what people are looking for
Make sure that it’s easy to read, for both machines and human
Now, take a look at these 2 examples below.
The first one,
And the second one,
Which one do you prefer? The second one right?
These are actually the same text, presented in a different styling. The first one is just a slab of words all squished together while the second one made some visible effort to make it easy on the eye and much more readable.
Now, which one do you think the search engine prefer?
Just like human readers, the search engine actually prefers a text that is easy to read, which is the second one.
3. Making your content easy to read for human readers.
Make good use of a headline, subtitles, headings, lists, bolds, and italics.
Write in short paragraphs. And get your points across in a swift and clear way.
Admit it, we’re living in a generation of fast food esque information overbloom and attention is the scarce currency.
It is not enough that you have good content, you need good content that is highly readable.
Try to start each point of your content with a heading, give them subheadings if necessary.
Use a list when applicable, because not only your reader, Google loves list too.
4. Making your content easily extractable by Google.
Like human readers, Google love lists.
As evident as the many lists they feature for the many queries.
One thing we can tell for sure is that Google likes it when they can fit a small part of your content that perfectly answers the search inquiry right on top of the search result.
That is prime real estate on the Google search page.
Pages such as these are usually short and provide no value to the reader, which in turn will not be ranked high by Google.
That is why in order to write for SEO you need to avoid super short content.
7. Craft valuable content for your readers.
You want to make sure to create meaty content that will be providing value to your readers.
Providing original content
Make sure the points are well researched
Offers personal opinion or experience that is unique
Go either in depth or covers the many aspects of a topic
Provide actionable advice
At the end of the day, you’ll only stay up in the search ranking if readers actually want to read your content. So provide them with what they want and you’ll stand a better chance of getting a better ranking.
Keep your content updated
Google tends to like rank fresher contents better.
Imagine reading a magazine from the year 2007 and the year 2017, which will be more relevant? Must be the latter right?
This is the same with contents on the web.
8. Create up-to-date and relevant content for your readers.
Up-to-date content should not be confused with topical, one-off viral topics or evergreen topics.
One-off topics are those that enjoy an explosive amount of attention for a short period of time and no more.
While up-to-date content can be applied for any topics.
You just need to make sure that the information or instructions you provided for a certain topic are the latest and most accurate ones.
If you’re recommending a diagnosis that is no longer usable, you are not providing any value for your readers.
9. Revisit and update your old content.
If you have a piece of content that is doing pretty well, it may not continue to do so one year later.
Since there will be newer contents discussing the same topic being published by someone else. And you may very well lose your ranking and visitors because they took yours.
In order to stay up to the game, revisit and update your published content yearly or every six months.
Examine any info or instructions that are outdated and doesn’t apply another then edit or replace them.
This is a better strategy than creating a new post with the same topic but with updated content.
If you do that, you risk creating too many pages talking about almost the same thing. On the other hand, you’re also competing with yourself over the same keywords.
So try to do a content spring cleaning.
Identify contents needing an update
Year stamped content such as
Contents that are seeing a decline in visitors
Content with a topic that sees much changes
Conduct a keyword research on the topic and note down the content gap
Update your content with the latest and most relevant ideas
Remember to put a note stating the original publishing date and when it’s last updated
Writing for SEO in the 2019 is more about planning on how to make the most use out of all the available tools to create the best content for your readers instead of sprinkling technical tricks to game the system.
With the search results getting more and more dynamic and personalized day by day, your best bet lies in pleasing your readers.
So keep in mind that writing for SEO, is really just writing for your readers while making it easily understandable by Google.
8 Destructive On-Page SEO Mistakes To Stop Doing (+ Ways To Avoid)
Search engine optimization (SEO) is a good, long-term investment that needs care and precision. Those of you who have been in this field for a long time would know that SEO can be complicated and very technical.
Despite all the do’s and don’ts in the SEO industry, one thing you should know is this: If your website is NOT search engine optimized and does NOT have a good SEO basis – putting a huge amount of effort to get it to rank is pretty much useless.
When doing SEO, there are 2 major areas that play a big role: on-page SEO and off page SEO. To get started, “on page” refers to anything happening on your website, under your direct control. “Off page”, on the other hand, covers actions that are carried outside of your own website which may be out of your control.
Though both types of SEO are equally important in search engine optimization, I will be focusing mainly on on-page SEO as of today. That is because you can’t get off-page SEO without having on-page SEO first. So, let’s look in detail the 8 destructive on-page SEO mistakes that you should stop doing immediately.
8 Destructive On-Page SEO Mistakes
1. Ignoring your website’s SEO upon creation
“When was the last time you made an appointment to a check-up at the dentist?”
Chances are it’s been more than a year (Kudos to those of you who get them checked regularly). Now, let’s apply that same concept to another thing you should also take great care of: your website’s on-page SEO.
“When was the last time you performed a full SEO check on your website or blog?”
You aren’t the only one to answer “never” or “only once”. After all, it isn’t easy to keep up with Google’s ever-changing demands and algorithms, right? Well, that shouldn’t be an excuse to not keep up with SEO.
One of the biggest mistakes webmasters make would be creating a website, not updating the website or ignoring it completely. If you’re ignoring even the most basic SEO, you are going to lose out on; leads, traffic, sales, and ranks. All of it determines the success of your website.
A research from Borrell Associates stated that SEO-related spending will be worth $80 billion by 2020. Many businesses these days seems to have realized the huge benefit that SEO can bring. Still, you’d be surprised even the smartest, most creative, technical minds tend to overlook the basics of on-page SEO and end up shooting themselves in their foot because of it.
Avoid This By:
Start checking on your website’s SEO and optimize places that need extra care. Remember to do it as often as you can and get yourself equipped with the latest Google updates. As you do it right, you will see yourself reap the benefits of your hard work.
2. Avoiding LSI Keywords
I’m sure you’re now familiar with the term keyword research as you will have seen them appearing everywhere in SEO related blogs. In fact, a big part of whether or not your content will rank and drive traffic depends on the keywords you select.
Gone are the days where you could spam your website with the same keywords repeatedly to get ranked. The search engine has evolved in ways that now prioritizes the human being. This is where Latent Semantic Indexing (LSI) comes into play.
Think of it as a list of related keywords under the main keyword’s umbrella. And no they are not synonyms, to clear things up. By adding LSI Keywords, you are also helping Google to make sense of what your content is about and therefore directing searchers to it efficiently.
It’s best to be as specific as possible when targeting your main keyword which can be achieved with long-tail keywords. Take this blog post for instance, the primary target keyword phrase is obviously “on-page SEO”, but I am also targeting many other long-tail variations.
Let’s look at another example. A digital marketing agency would not want to go for the keywords “digital marketing agency” in the beginning. It would be easier to rank for “digital marketing agency for Santa Barbara realtors” – keywords that would give you instant results.
As you progress, you can optimize for more competitive keywords after your website grows and gains authority.
Avoid This By:
Using LSIGraph. It is an easy-to-use tool that gives you hundreds of LSI keywords within a second that you can sprinkle in your content. LSIGraph is designed to help you solve your keyword research problems that results in this tool being the best choice. As a digital marketer, having a tool like this gives me access to the secret vault of valuable keywords. It is also a great tool to rank and rank high when done right.
3. Holding back on tracking your website’s performance
Basically, by having any analytics present on the website tracking the data, you’re taking a big step forward in refraining from the on-page SEO mistakes people are making. If you don’t do regular website performance trackings to know what is working and not, you won’t be able to provide your visitors with the best interests or understanding user intent.
Through all these years as a digital marketer, I am an advocate of Google Analytics (GA). It is one of the best free software tracking packages. By using this powerful statistics program, I am able to track the number of visitors to my site, page views, the search keywords they use to find my site, the time spent on my site, goal conversion and so much more.
Having this important information in hand allows me to take certain, specific, steps on my website so that it answers to the visitors’ needs.
Let’s take time on site as an example; if the time spent on my blog is only 21 seconds, that means the blog has failed to give what the visitors are there for. There can be various reasons as to why the bounce rate is high (UX, load speed, etc) but with this piece of information, I am able to understand what’s driving my success or holding me back.
Avoid This By:
Setting up your Google Analytics account today. I understand that GA can be overwhelming if you are new to it but it’s actually pretty simple once you know which data to focus on. You can read more on how you can install GA properly here.
4. Not properly optimizing your title tags and meta descriptions
Whenever someone enters a query in Google, the results that are returned have a title and meta description. They may often time be perceived as not so important when it comes to website ranking but think about it this way:
“Are you going to click on the title that does not contain your targeted keyword you entered in the search bar?” or “What about a description that does not briefly answer your search intent?”
You probably won’t.
It’s pretty simple, people are going to click on titles and meta descriptions that are closely related to what they are searching for. It is your only last resort to convince the user to click on your article instead of others.
Title tags should be unique for every page. In search results, search engines will highlight your keyword phrases if a user has searched for those terms. Meta descriptions should also include keywords wisely but more importantly, they should include an attractive paragraph of not more than 160 words which users would want to click on. Optimizing them improves click-through rate and indirectly improves your ranking.
Avoid This By:
Including your target keywords and LSI keywords, preferably upfront in both title tags and meta descriptions. Always have the mindset of crafting human-focused, catchy titles and descriptions rather than “technically correct” ones. To ease your job, set up META Settings with SEOPressor Connect and gain maximum on-page SEO control.
5. Missing out on internal linking opportunities
One of the main driving factors behind search rankings is links. While people believe that backlinks are the recipe for search success, I’m here to tell you that you should not ignore linking internally on your own sites too.
When you miss out on doing internal links, you miss out on all these benefits which your website will NOT thank you for.
Internal linking of a website is like the foundation in a construction. The stronger the base you build, the greater the on-page SEO your website will have. Building internal link has to begin from the start; the earlier the better. This is because when you have more pages and content piled up as time goes by, it becomes even more difficult to do internal linking.
Say you are running your online business in the fifth year now, can you possibly remember all the hundreds or thousands of pages you created previously? Very unlikely, right?
Well, this very issue is exactly what one tool will be solving. And it is by…
Avoid This By:
Using LinkVector. Link Vector is able to tell you how well your internal link profile is, and it will guide you through a step by step optimization process to build a solid internal link foundation for on-page SEO. You can now ensure that all your pages are linked from somewhere relevant in your site, that can be reached within a few clicks.
6. Not keeping your load speed in check
Waiting 45 minutes for your food to arrive,
Waiting 1.5 hours for your friends to arrive,
Waiting for a 4-hour flight delay,
Waiting 3 minutes for a site to load…
Having to face all these doesn’t feel good, right?
If you feel annoyed about having to wait for your food to arrive, then it is the same when it comes to a slow site load speed. Being in a digitally-equipped era, people expect things to be fast and immediate. Half of us don’t even wait 8 seconds for a page to load!
Google even confessed it’s love for speed. They’re on a mission to make sure the Internet is speedy, easily accessible and useful. That is to say, sites that are slow will be penalized by not letting them rank high no matter how good the content is.
As soon as users choose to click on a site, the first impression you give them is the website speed. Your visitors make an instant judgement about you and your business; if it loads fast we relate it to efficiency, trust, and confidence. On the other hand, a slow website makes us think it’s unsafe and insecure.
And it’s really difficult to turn around that negative first impression. What’s worse is, you don’t get a second chance when it comes to user experience as nearly 80% of your potential audience will not be coming back. This is one on-page SEO mistake you wished you’ll never be doing.
Avoid This By:
Measuring your server speed using Google’s Page Speed Insights tool. This tool analyzes your page and gives you some optimization suggestions. I would also suggest aiming for a site load speed of 2 seconds or under as a general rule.
7. Far from understanding user intent
User intent SEO has been the talk of the town ever since search engines began providing users with results that are relevant to the search query. Under Google’s stewardship, understanding user intent became the single most important attribute for the evolution of the search engine.
If you want your business to be discovered by users on the web, then your content needs to be optimized for user intent so that their needs are met. As you might know, there are different types of search queries:
Navigational searchers – searchers looking for a specific brand/person/entity
Informational searchers – searchers where the user’s intent is to find more information on a topic
Transactional searchers – searchers with purchase intent
The basic idea is that everyone who performs an online search has a specific intent. They want something.
When you pay attention to the type of search queries, understanding user intent, and their buying cycle – you wind up with an amazing landing page experience that speaks to no one. And without understanding search intent, you can never structure an ad or landing page experience that will speak to a potential customer’s needs.
The bottom line is, if you don’t optimize for user intent, you’ll end up losing out to competitors who do. This is not only true from an on-page SEO perspective but certainly from a financial and business perspective too.
Avoid This By:
Understanding user intent with buyer personas and their search behavior. To achieve these, you’ll want to collect important information from website analytics, surveys, and form that fills in your website. The more information, the better. By taking the time to invest in buyer persona research and understanding the different types of search behavior, you’ll be able to enhance the relevancy of your website.
8. Unable to provide a great mobile experience
Since 2015, Google officially started rewarding the search rank of mobile-friendly sites and penalizing sites that were not mobile-friendly.
A study by Blue Corona found that sites that did not switch to mobile-friendly platforms were hit with a 50% traffic reduction penalty. Due to this penalty, it resulted in fewer people seeing and clicking on the affected site because Google dropped its SEO rankings.
All these are done because Google vows to protect its users from having a bad browsing experience on websites. And in order to protect your position within Google’s search result rankings, many businesses will need to make SEO adjustments.
So what happens when your site is not mobile-friendly?
The answer is simple: It won’t pass Google’s test. Then again, making a site mobile-friendly is not just about passing the test or making it responsive. Even with a good mobile design, if the site is slow, the browsing experience will still be bad and users will eventually leave your site (we talked about this in #6).
Start today. When you are considering your next development or design change, base majority of your discussions around the mobile experience. Remember, a bad mobile experience will soon impact your rankings in mobile search.
Avoid This By:
In order to stand the chance to compete on page one of Google, you need to shift your focus to your mobile compatibility and experience – now. Check if your site meets Google’s mobile-friendly criteria with the Mobile-Friendly Test. Even better, you can find mobile usability issues across your entire site with the recently launched mobile usability reports in Google Webmaster Tools.
We all know that SEO is not a one-time effort, but it is an evergreen practice every online marketer and business owners shall do consistently, and strategically. In addition to that, all on-page SEO mistakes should stop now.
By avoiding these deadly mistakes, Google will reward you in the best way possible. Implement the tips I have provided in this blog, and you will surely notice some level of improvement in your SERPs.
Let’s have a quick rundown on the 8 destructive on-page SEO mistakes that you should avoid doing:
Ignoring your website’s SEO upon creation
Avoiding LSI Keywords
Holding back on tracking your website’s performance
Not properly optimizing your title tags and meta descriptions
Missing out on internal linking opportunities
Not keeping your load speed in check
Far from understanding user intent
Unable to provide a great mobile experience
Do you have other on-page SEO mistakes you’ve encountered and like to share with our fellow marketers here? Feel free to comment down below!
Google Docs Add-ons Recommendations For Content Writers
If you’re a content creator or a blogger, most of the time you’re probably using the increasingly popular Google Docs to draft your writings.
Now, do you know that just like a browser add-on, there are also Google Docs add ons?
Check out the task bar on your Google Docs page, the one right under your document title. That’s where the Add-ons button’s at.
Now click on that and you’ll see a drop-down menu saying get add-ons…
And you’ll be brought to the main page of Google Docs add-ons where you can browse the list of available add-ons or search for the add-on you want.
There are actually a bunch of Google Docs add ons that can help make your writing process easier. And I have a list to recommend!
1. GDoc SEO Assistant
Once you’ve installed an add-on and you’re led back to a blank Google Docs page, you might feel a little bit lost.
But don’t worry, just go to the Add-ons tab on the toolbar to access the add-ons that you have added.
The first recommendation on our list is the GDoc SEO Assistant.
If you’re not familiar with SEO, it actually stands for Search Engine Optimization.
Now let’s imagine this situation. You’re chatting with your friends over lunch and suddenly they say hey can you recommend me a digital camera? But you actually don’t know much about digital cameras, so your open up Google search, type in digital camera recommendations and click on the first web page on the list.
Now, have you ever thought about how a certain web page can be right there when you Google something? That’s SEO working.
As a content writer or a blogger on the internet, Google search plays a very important role in getting people to your works!
That’s why SEO is important, because it’s helping you to optimize your writings and make them easier to be discovered by potential readers who are looking for a page that has all their information.
Now that we’re over why SEO is important, let’s have a look at how this add-on works.
Like most Google Docs add-ons, they are displayed as a bar on the right side of your document page.
To start, just type in a target keyword for the piece that you’re working on. That’s the main topic you’re talking about.
If it’s a review on digital cameras, then use digital camera as a target keyword.
In this example, I’m gonna use the word “market” as a target keyword.
So I just typed in the word market, it runs for analysis for a little while and then I got my data!
There’s some basic stuff like search volume, competition and Google search trend on the keyword for the past 12 months on there.
Which I personally think is great.
I’ve tried some other keyword tools like keywordtools.io, but all of them need me to either sign up for their paid version or there are some other restrictions somehow. So far, the GDoc SEO Assistant didn’t asked for any donations or sign ups.
All of the SEO suggestions are really straightforward, like increase the length of your title, which is easily do-able. And if it gets me some extra boost on Google search, I’m more than happy to follow their advice.
The keywords in the related keywords tab are not always that accurate but they’re good to have.
And hey, they’re free! So all in all, pretty good for a free tool.
Add GDoc SEO Assistant for Google Docs here: https://chrome.google.com/webstore/detail/gdoc-seo-assistant/pnlfgkekkehmnnfodabkneomchkfpdoo?utm_source=permalink
2. OneLook Thesaurus
When you’re a writer, and you write, and you write, and you write every day. It’s hard not to be trapped in using the same words over and over again and risk sounding boring. Which is well, bad.
So one of the add-ons that I’m using is the OneLook Thesaurus.
This is much more straightforward compared to the first add-on on the list, the GDoc SEO Assistant.
Like the name thesaurus suggested, the OneLook Thesaurus add-on provides you with a handy list of words that are similar in meaning. That helps you to be really clear and specific in writing.
The add-on offers several functions, namely Synonyms, Triggers, Rhymes, Complete, Adjectives and Nouns.
Here’s what the add-on says about each function.
I found myself using the Synonyms function the most, followed by the Triggers and the Adjectives function.
The Synonyms function is the basic function of a thesaurus, looking for similar words to pick out the one most accurate for a situation.
I use the synonyms function to write more accurately…
While I use the Triggers function to get an idea of what’s associated with my main keyword and how I can expand on the topic. Sometimes it doesn’t make much sense, but I have it supplemented with the data from GDoc SEO Assistant so that works for me.
I use the trigger function to supplement my keyword research efforts…
To get started, just type your chosen word into the bar and click on the function that you want. While pressing enter will automatically show you the synonyms.
But the add-on can be buggy at times. Sometimes when I’m trying to type in the search box of the add-on malfunctions and I find the words appearing the doc file itself instead.
When that happens I just restart the add-on and it will be working fine again.
I personally prefer it over opening up a new tab to make a search on Google. Having everything done in the Google Docs page itself helps me to stay focused and not strayed off too far by trivial information.
Blogs can be boring and difficult to read through if it’s just blocks and blocks of texts. So I always try to add some funny gifs in there. Where do I find my gifs? I use Goophy!
Spice up your blog posts with some goofy gifs from Goophy!
This add-ons draws its gifs from the tenor library of gifs. So far I’ve been able to find related gifs for my blog posts without ever leaving the Google Doc page itself, so I’d say that’s plenty of gifs.
I also like to just pull it up and search for silly gifs to entertain myself when I’m stuck on the same sentence for 10 minutes.
There’s a couple of ways to trigger a search. One of the ways is to highlight the word in your doc first, then only open up the add-on.
That way, when you have the Goophy screen up on your right, it’ll already be showing you the gifs you want.
But I usually just pull up the add-on and type in what I’m looking for straight into the search box.
All the gifs are easily draggable. So you can place them wherever you like in the Google doc.
I mostly just leave it where it is since I tend to do all the formatting after I moved my draft into the CMS. Just wanna let you know that if you need to adjust them in your doc, it can be easily done.
According to Goophy’s homepage on the add-on store, you can select the words you want and click update to look for a gif, but I’ve never actually succeeded in doing that. Not sure if I got a bug or I’m just doing it wrong.
All in all, an entertaining add-on to add more color into your writing. Suitable if you’re not writing terribly serious topics on a formal website.
sOMETIMES I’M TYPING SO FAST WITH SUCH A RAPID FLOW OF INSPIRATIONS FROM MY MIND I DIDN’T REALISE I’M ACTUALLY TYPING LIKE THIS.
Have that happened to you too?
Pausing your writing, deleting it and typing it out again in the correct case can be quite damaging to your flow of thought. And unlike other offline word processors like Open Office, Google Docs doesn’t offer the option to edit the sentence case for you.
So I got the add-on called Change Case.
As the name suggests, you can easily change the whole sentences into all uppercase, all lowercase, first letter capitals, invert case, sentence case or title case.
Which can be helpful when a situation like the one mentioned happens.
To use the add-on, start by highlighting the sentences you want to edit. Then, click on the add-ons tab, navigate to the Change Case add-on and click on the option you want. Wait for the add-on to load for about one second, and… it’s done!
It’s really just a simple and straightforward tool for covering up a basic function that is not provided by Google Docs.
Until they make a function like this officially available, I’ll be keeping my Change Case add-on.
5. Magic Rainbow Unicorns
You know that feeling when you’re reading what you’ve written for the tenth, twelfth, twentieth time? Well, I know.
Proofreading is a must for everyone who writes, but when you’ve been reading the same thing over and over again, it makes it difficult to spot things out. By that time you usually need a pair of fresh eyes to check out your work for you, which is why there are editors.
But if you do not have access to an editor or there are no innocent souls around you who can be roped into proofreading your writing, you can use Magic Rainbow Unicorns!
Well, no. It’s not a unicorn that would just appear with a poof and tell you “I think you need an Oxford comma here,”
It’s really just a simple tool to switch up your texts into rainbow colors.
I personally find it easier to spot grammatical mistakes for the fifth time when my texts are in MAGICAL RAINBOW UNICORN COLORS!
Well, I personally find that when I switch up the colors and the font size or the fonts, it helps me to see my writing in a new light.
I’m much more aware of each punctuation, the words I choose to use, and that extra e there that Google Doc somehow didn’t squiggly lined it for me, how dare they!
When you’re new to the SEO field, things can be a little daunting for a start.
You probably rely on Google a lot to get answers for random questions, can’t be sure of where to get a guide for beginners and where to look after that.
I’ve tried my best to compile a list of blogs, that I personally find useful, to help you get on your feet in terms of SEO knowledge.
If you’re not a total greenhorn, worry not, this is a categorized list of SEO blogs based on their specialties such as general knowledge base, local SEO etc. So feel free to scroll down to your preferred category to check out which blogs to follow.
Ready? Now let’s dive straight in.
General knowledge base
News updates, introductory guides, detailed technical guides, local SEO, international SEO, they have it all. Regardless of your level of knowledge in SEO, these are a few websites that will always be relevant.
They feature a wide variety of content from either guest writers to in-home writers and editors. So these blogs can also serve as your stepping stone to discover other SEOs and their informational blogs.
Me myself started learning about SEO by reading “The Beginner’s Guide to SEO” on the Moz blog. That post is THE entry guide for every SEO newbie. It also doesn’t hurt that it just got a 2019 update.
So if you’re new or you’re a beginner starting to learn about SEO, go give that guide a try.
Other than the beginner’s guide, Moz also have regular blog post updates from in-house and guest writers. They all kind of specialize in different subjects about SEO, so you can get a good mix of content there.
Oh, and also lookout for their whiteboard Friday where one of their writers will be presenting a SEO topic in a video format. All decked out with the relevant information drawn on a whiteboard. That’s usually not that long, and really easy to understand due to the visual aspects.
Now I’m grouping these 3 websites together not just because their names are similar, but they are also offering contents in a similar way. They are the jack of all trades websites that have blog post on most of the major compartments of the SEO industry.
These blogs are all frequently updated with blog posts that have a decent quality, and is generally easy to follow with actionable advice.
Search Engine Land has more news update than the other 2 websites, and it’s also launched by Barry Schwartz, a well-known figure in the industry who is usually quick on updating the latest SEO news, so it’s definitely worth checking in once a while to keep yourself updated.
Founded by Barry Schwartz, who is also the founder of Search Engine Land, Search Engine Round Table is the go-to site for any Google related updates.
This site offers daily updates and Barry is always keeping an eye on the outspoken Googlers like John Mueller or Garry Ilyes. So you won’t miss any new confirmations or updates from Google.
He is also quick on detecting any noises or complain from webmasters that may be implying that Google is up to something, be it another algorithm update, or just them testing something new on the search result page.
Check out the amount of updates we got in just one single day
If you need a site for a quick follow up on the SEO industry over your cup of morning coffee, Search Engine Round Table can be a perfect fit.
I absolutely love Marie Haynes’ weekly newsletter, aptly named Search News You Can Use
You got a wide coverage on everything Google and SEO on that newsletter. They do have a paid version which includes even more content, but I personally think the free “light” version is nicely packed with the important news and I can always picked up other news from other sources.
The straight up no bullshit format is refreshing and easy on the eye. Just facts no fluff.
Oh, and like DeepCrawl, the Marie Haynes website also offers a roundup note from Google Webmasters Hangouts here
Nick Leroy calls his weekly newsletter SEOForLunch because it “keeps you up to date with SEO industry updates over your lunch break once a week.”
Nick’s newsletter is shorter than Mary’s but packed in more personality. One major issue or news of the week will be highlighted in the newsletter accompanied by Nick’s Take where he chimes in with some industry wisdom.
Nick will also point you to a few articles spread throughout the web from different agencies and SEOs that he thinks is worth reading over your lunch sandwich or salad, whichever you prefer.
The techbound newsletter from Kevin Indig gives you a nice view into the SEO industry as a whole. He places focus on identifying and picking up future trends that could very well be a game changer if you become an early adopter.
Like the other two newsletters, Kevin also dedicated a part of his newsletter for suggestions on blog posts and articles that he finds intriguing and are worth a read. He calls it 5 pieces of the week
Kevin also has guest editor for his newsletter once in a while. This week, he had Britney Muller from Moz sharing something a little different, a podcast and a couple of books that challenge you to think differently.
Which I personally think is refreshing and brings a nice twist from your usual news updates.
Now, back to blogs. If you’re a local business owner and you’re looking at SEO to market your establishment, local SEO is what you’re looking for.
Mike Blumenthals is your straight up local SEO guy. No bullshit, no fillers, no fluff.
Mike will not back off from calling out bullshit when he sees one.
Mike often explores uncharted topics and is kind of a pioneer in local SEO techniques. Tune in to his blog for the latest news will never be wrong.
His blogs are easy on the eye with clear subheadings, and nice screenshots to show you more clarity when necessary. Every sentence is there for a reason and he makes sure everything is clear by adding in a small footnote session under each blog post.
BrightLocal is kind of like the three Search Engine XXX sites. A good mix of informational pieces, latest news updates and guides, but laser focused on local SEO.
The team at BrightLocal has a tab called resources, it’s a dragon’s cave of local SEO statistics. From Niche Review Sites by Business Category to Top 50 Local Citation Sites for USA, UK, Canada, and Australia, they can come in handy for anyone looking for some juicy ways to amp up their local SEO effort.
BrightLocal’s resource tab can be immensely useful for anyone looking for useful local SEO data.
They also frequently run surveys where the results are then posted on their research page. Want to have a peek on what others are doing to up their local SEO? That’s a great place to start.
The team publishes around 3 blog posts a week, that can be plenty enough to feed any local SEO curious souls.
SEO, checked. SEM, checked. PPC, checked. Content Marketing, checked. The SEMrush blog Is. Packed.
They have an industry news section where they give readers a weekly wrap-up of the big news in the industry. They also have a weekly wisdom series where they invite professional SEOs and marketers to share some brain juice with us viewers, and I say viewers because they have this series in a video format but no videos are complete without a transcript right? They have that too, right under the videos complete with screenshots and subheadings.
Mikhail Alfon sharing some micro influencer strategy to boost your business on the latest Weekly Wisdom show.
I’m sounding a little bit excited here, but hear me out, they are also featuring contents in 6 languages. SIX. That’s English, French, Spanish, Italian, Portugese and Dutch.
All in all, an impressive blog with content focusing on the technical part of SEO that can be useful for you.
Looking for some blogs that quotes Google patents and have snippets of raw codes accompanying their content? Go Fish Digital is what you’re looking for.
These guys really know their stuff.
Most of the posts on their blog is compact and went off with impact. They offer insights on SEO issues from a technical perspective while pointing you to the necessary tools to handle the problems with a nudge towards the right direction.
They also provide a professional perspective on some legal issues like “What Does Article 11 or “The Link Tax” Mean for SEO in the EU”. That some advice that you can’t easily get , and these guys are giving it out for free. Gotta respect that.
Distilled’s blog offers a variety of wonderful blog posts on different aspects of technical SEO. From how to check your site speed to choosing the correct metric for reporting your link building efforts.
Their contents are not terribly long, but considering the technical aspect of their topics, having a shorter and more focused content definitely fits better.
They also have a glossary page which offers short explanation on SEO terms, which is perfect for SEO beginners.
Distilled’s glossary page, where you can find the explanations for most of the SEO terms.
If you’re up for some paid-content, check out their Distilled-U where they have classes on different SEO topics to explore, albeit behind a paywall.
Bill Slawski runs the unique blog called SEO by the sea. He specialises in analyzing Google patents.
Now, Google regularly patent some unique technology that they may or may not employ for their most popular tool, Google search.
By delving into their patented technologies, you’re given a glimpse into what kind of technique the search giant is using or plans to use in the future. A lot of these patented technologies are inter-connected, so you can get a pretty good guess on the inner workings of search by nitpicking on the pages and pages long patents.
Mr. Slawski makes that easier for folks like us. He scrutinize and analyse the patents, and pick out stuff that are important and lay it out in an easy to digest manner.
If you’re curious about the behind the scenes of Google search, and also want to have a better understanding on why Google search runs the way it is, check out SEO by the sea for some eye-opening lessons.
Thanks for reaching the end of the post and I hope you’ve found some blogs that are your cup of tea and have them bookmarked for a casual scroll.
And since you’re already here, don’t forget to check out our blog too. Our team works really hard to pump out content every week.
Here’s a few of our best blog posts to get you started.
Power Of Interactive Quiz: All You Need To Know To Boost Engagement
Everyone wants to get ahead of the marketing game. It’s totally understandable. You strive to be the best among the rest.
Over the years, marketers have realized the potential of interactive content that’ll help them achieve their marketing goals; lead generation, organic traffic, conversion. Ever since then, it has taken the digital marketing world by storm.
In a world where static copies are no longer attractive enough, interactive content gives off an intimidating feel to those who have yet to implement it. Yes, most of us are guilty of that.
Executing interactivity like that involves using content to engage your audience. That goes to say, interactive content creates a two-way dialogue between two parties. It’s no longer on passive mode as it drives users to engage on a website, participate, achieve results and share.
But, the problem many of us are facing now is figuring out which type of content is worth investing our time and money in that is guaranteed to bring us success. Well, why are we looking so far away? The solution lies right in front of our eyes, interactive quiz.
In this blog post, I’ll be giving you more insights into the important elements of fun interactive quizzes in your marketing strategy to boost your lead generation and other goals you have in mind.
Interactive Quiz Is Your Secret Weapon
Can you answer this?
If you’ve spent any length of time on the Internet, you’ve probably come across a quiz or two. After all, who doesn’t know which is your spirit animal or which is your lucky color in life? By taking the quiz, some brands seem to know more about you than your closest mates.
Say you’re ever in a dull state, you might succumb to an odd online quiz or two – content which also serves as an effective data intelligence tool for brands. I guess I’m not wrong to say that most of us are attracted by quizzes like a magnet. I know I am.
But, have you ever wondered why are quizzes so successful and attractive?
For starters, quizzes help to answer the fundamental question of: “Who am I?”
They appeal to some of our primitive desires: upholding the pride of how good we are and the curiosity to find out more about our skills and capabilities, that’s why.
Before you start jumping into creating quizzes blindly, you should ask yourself one question, “What is my number one goal for this interactive quiz”? In some cases, your top goal may be to drive a bunch of traffic to your site. In other situations, your goal should be to convert your existing visitors on your website to your lead. You know you best, so give it a thought!
When designing an interactive quiz, here are the ingredients of a successful interactive quiz that you can take note on:
Ask The Right Questions
For interactive quizzes, the questions and their possible answers or options are the main content and they should live up to the promise of the headline. When developing your questions, try to put yourself in the participant’s shoes. Participants will leave the quiz when questions are too difficult to answer or if they are not answering the main question.
Show, not tell. Provide your participants with striking images relating to the quiz they’re taking. Visuals matter when it comes to creating your quiz. Also, design questions that catch their eye with words and images prompting the need to respond. The right image will resonate with them and they’ll feel on the same wavelength as you. Nobody is going to complete your quiz if they find it bland and boring.
*Tip: Share rate increases 3x more with a custom image, compared to a generic alternative.
User & Mobile-Friendly
Make sure your quiz looks good on the small screen as well as the big screen. The likelihood of people using their mobile devices to access any interactive quiz is getting higher. Not forgetting making it user-friendly too. Prepare answers so participants can see their performance and/or the right answer as they progress. This can keep them motivated to get the quiz completed.
Keep it short and simple (KISS)
People of the modern world don’t have the longest attention spans, so you’d want to keep things simple and sweet. Aim to have less than 20 questions for your interactive quiz, probably requiring them to finish in less than 5 minutes. All that’s needed for them is to answer a couple of basic questions and direct them to your designated page next.
Make the quiz interesting and fun to complete. This is the best way to get it viral and garner more sales and shares. Satisfy your participant’s curiosity by letting them learn something new as this will get them to engage in more of your content. Once you successfully hooked them into finding out more about you, you’ve just gained yourself a prospect.
Appear In The Right Place
Having your interactive quiz appearing in the right place is vital for this whole thing to work. If it appears at places where not even a fly passes by, chances are, it won’t succeed, right? Placing the quiz in a high traffic channel is the number one step towards getting your desired result. This may mean your homepage, your social media channels or even your blog to direct traffic to the quiz.
To make sure you end on the right note, prepare a lead capture form so that users can enter their email address. That way, you have new subscribers experiencing your entire funnel in the back end now!
Types of Interactive Quiz
Once you have a good feel for the objective of your campaign and kind of content you want to bring to the table, it’s time to incorporate them in the form of a quiz. There are several types of quiz out there, but I will be focusing on only two in this blog.
Some other questions::
Who were you in your past life
What kind of blogger are you
What is your spirit animal
What’s your true personality color
Your Subway order will determine where you should live
Personality quizzes are the most common type of interactive quizzes, holding nearly 70% of the market share for all quizzes created. This is the kind of quiz often found on social media networks. The personality quiz categorizes the audience into personality types based on their answers. If your brand focuses on selling products, this is the perfect way to match personalized product recommendation to each personality type.
Some other questions::
How much do you know about your zodiac sign
How much do you know about your birth month
How much do you know about coffee
How good is your general knowledge
What does your birthdate represent
This is another popular type of quiz that is commonly found online. It gauges the knowledge of the audience on a topic and delivers results based on accuracy. Your marketing strategy could involve testing your audience on how much they know about your brand or for fun, a trending topic.
4 Keys On Why You Should Incorporate Interactive Quiz
Interactive quizzes and other forms of content are rapidly growing in popularity, and businesses are taking advantage of that in big ways. But don’t let your business get lost in all the internet noise with boring content and disengaged audience.
Here are the key reasons why quizzes can help your websites reach new audiences, new heights, and increase conversion rates.
1. Quizzes attract strong engagement
Quizzes help engage participants and attract traffic to your site. To engage them, obviously, your quizzes should be fun to play and entertaining. It should be the key to cutting through the noise and grabbing users by the proverbial eyeballs.
Boosting the engagement rate using the power of interactive quiz is explained by the fact that quizzes deliver personalized content in real-time. Doing a quiz, users have to think, dig deep, and ultimately become an active participant.
After having interacted with your quiz and obtained a satisfying result, the participant is more likely to convert. Engagement is good, conversions are gold!
2. Quizzes can be shared easily
An interactive content as a whole is inherently more shareable than static content in the first place. One of the biggest drawcards of an interactive quiz is its built-in social media virality. A recent BuzzSumo study reported that the average quiz is shared more than 1,900 times.
By rewarding participants for sharing your interactive quiz, you can increase the number of people who see your experiences, generate more leads and bolster your ROI.
Part of the reason why BuzzFeed keeps creating quizzes is that they get tremendous social referrals due to quiz result sharing. This same virality translates into B2B quizzes too.
3. Quizzes are able to cultivate trust
Trust is critical for keeping prospects engaged and open to receive additional information. Developing an engaged audience that reads your blog to bottom or downloads is next to impossible if they don’t think you are a worthy source.
Enter the quiz. By asking a series of relevant, topical questions, you position your company as an expert in the subject matter. This not only guides your audience down a path toward your solution – it also builds trust.
Once you have their attention, it is easier to keep it by following up with more relevant and quality content.
4. Quizzes build your email list
According to IBM in a study, email marketing has an ROI of 43x (That means, for every $1 spent, you’ll earn $43 back). That goes to say, quizzes are one of the best way to generate new subscribers.
By adding an email capture form after participants have completed their quiz, you’ll get an average conversion rate of 50%, meaning that half of the people who take your quiz will eventually opt-in to become your subscribers. (It works better if there’s an offer for them!)
Be straightforward on how you intend to use their emails, and plan out a short email marketing campaign to make sure you’re top-of-mind and prove that your site can provide value for potential customers.
4 Must-Know Interactive Quiz Platforms
We’ve seen quizzes in nearly every place we have browsed through. Ones we spend too much time taking and care way too much about which result we will be getting.
Taking your tests online also allows participants to take quizzes from virtually anywhere. Even better, many digital quiz programs will grade the quizzes and record the results instantly, saving your valuable time.
Of course, there are plenty of quiz platforms, each serving their own niche. If you don’t know where to begin, check out my top 4 picks.
Built by the team from SEOPressor, SEOQuiz allows participants to show what you know about SEO. The interactive quiz has 20 action-packed questions and takes about 5 minutes to complete.
Some key points about the quiz are:
1. There are a mix of true/false and multiple choice questions
2. You will not be able to skip sections, so make sure you answer the questions accordingly
3 The quiz is NOT timed
4. Unlimited number of quiz retakes is possible
It basically challenges and measures your basic understanding of a number of different aspects in SEO. By the end of the quiz, you’ll get an indication that you’re either the Grandmaster of SEO, SEO Guru, a seasoned SEO, or a Newbie that needs more working on.
You’ll also be directed to resources that can help you improve your understanding of issues at hand. (Surprise at the end of the quiz!)
Interested to see how well you do?
Go forth and attempt the quiz today! You have nothing to lose and a lot of prestige to gain. Let the quiz begin!
Seeing this tool reminds me of my university days. Kahoot is branded as a game-based classroom response system – both for education and business. It is best played in a group setting and it certainly adds a fun element to a boring lesson.
This is an interactive quiz game that can be used by participants without the hassle of creating accounts, so long someone fills in their role and starts an account. Multiple choice questions are projected on screens and participants can answer the questions with their smart devices. What’s more, in between questions, it shows the ranking of participants and this starts an immediate race.
By the end of every question, it creates a “campfire moment” encouraging players to look up and celebrate their answers together. Nonetheless, you can either create your own Kahoot or search among millions of existing games that are available.
As one of the leading social media news companies out there, BuzzFeed thrives on redefining the social media scene they produce. And you can’t get away from the popular quizzes they have command. Rather a “fun” platform than a serious one, it’s not surprising that they managed to hook millions of people around the world.
Buzzfeed is certainly not the first to rely on the interactive nature of quizzes to boost engagement, but they have perfected the art.
I don’t think there’s a need for me to tell you how addictive their quizzes can be, but you can try them out here. If you don’t know yet, you have the option to make your own interactive quiz too! That’s right, anyone can make quizzes in the Buzzfeed Community.
Whether you’re interested in making a classic personality quiz, trivia or a poll, the options are endless!
Now Over To You To Harness The Power of Interactive Quiz
Interactive content is a trend in the digital marketing world that’s been gaining traction for years now. If you think your current marketing strategy isn’t going anywhere, try offering a quiz to your prospects. The internet is fascinated with quizzes, so much so that virtually the exact same quiz can be popular even ten years apart.
Just like Apple products, interactive quizzes just keep coming back to boost engagement in new forms. They will never fail to engage and convert participants as they currently are. Gone are the days of one-sided conversations, where brands talk to people from billboards and TV screens.
Now, businesses and websites focus on how they can start a conversation with consumers and draw them in over a lifetime. Think about this cycle: more shares lead to more traffic, and more traffic comes with increased brand awareness and, eventually, more sales.
Interactive quizzes can help you:
Educate new participants
Create brand awareness
Build an email list
If you’re looking for ways to generate more engagement and enhance your entire marketing funnel, I highly recommend you to try placing one on your website! As long as you recognize its value, you’re in the right place. Remember, interactive content doesn’t have to be flashy or feature-rich to help you stand out from the noise of a crowded landscape. Having simple interactive formats like the quiz is enough to capture their attention.
Hopefully by now, you understand the power of interactive quiz. Has any of you here today tried boosting engagements with your prospects using quizzes? If yes, how? And if think there are better types of interactive content, don’t hesitate to leave your comments below!
Understanding Entities For SEO – Optimising Content To Rank
Now, Google is getting better and better with understanding natural languages. That is the way us humans use and interpret language without even thinking about it.
Before, that was not the case for search engines such as Google, they can only understand language in a very rigid way, word by word, meaning by meaning.
Whereas, us the human users, can process the meaning behind each word or each sentence fluidly based on our own prior knowledge and the context presented.
Google making leaps in natural language processing
Entities is how Google try to train the search engine to understand language like how human does.
According to Google, an entity is “A thing or concept that is singular, unique, well-defined and distinguishable.”.
What they do is they are graphing and transferring the meanings usually associated by a word, in a way that can be digested and understood by machines.
And no, it’s not just the dictionary meaning of a word, but also like how we have a prior knowledge that we subconsciously associate with a word to help us understand it better.
Let’s take the entity Barack Obama as an example.
Barack Obama [entity] is male [relationship]
Barack Obama [entity] is the 44th president of the United States [relationship]
Barack Obama [entity] has spouse [relationship] Michelle Obama [entity]
First Lady of the United States [entity] is female [entity]
What Google can achieve by having this level of processing and understanding of entities is amazing.
Based on those 3 information that we got, now Google can tell you that.
Michelle Obama = First Lady of the United States because she is female, has spouse Barack Obama, and Barack Obama is the 44th president of the United States.
A simpler example that was used by Kevin Indig is this.
King – a man + a woman = a Queen.
Logical and simple for computers to understand.
Examples of entities search at work that you may not have noticed
To showcase the example I used before, that is Michelle Obama as an entity, I made two different queries that make no direct mention of her name.
The first one proves that Google understand that Michelle Obama has a relationship, that is wife of, Barack Obama.
Curiously, when I typed in the query “first lady of united states” the result I got is this.
Instead of Melanie Trump the current First Lady of the United States, the result highlighted and shown in focus is Martha Washington.
I figured that is probably due to me searching repeatedly for “first lady of the united states” and other names of several first ladies, and now the search engine is interpreting my behaviour as I’m looking for who is the “First” First Lady of the United States.
Not exactly the result I wanted, but you can see that Google is really taking your queries in a non-literal way.
BTW, if any of you have a different result for this query “first lady of united states” please feel free to share it in the comments below.
I typed in “united nations secretary general” in the search bar and this is what I get.
If this is a mere keyword search and not an entity search, I’d imagine that the search result would be filled with definitions of “united nations secretary general”, or the websites of the united nations.
But with entities, Google understands that António Guterres is the current Secretary General for the United Nations.
Now look at the list of officials listed in the People also search for bar, there are more people who
1. Are somehow associated with the United Nations
2. Was the Secretary General for the United Nations.
Entities search is Google filling in the gaps of what we typed into the search box and giving us the exact answer we want.
Now that we know Google search is working differently in a fundamental way, we need a way to game it. And that is by entity research.
Build relevant context to your targeted keyword that fits into Google’s understanding of it as an entity
We are all creating content to rank, and one of the best ways to build a content to rank, is by basing it off what are already ranking.
Now, Google uses a technique called context association to build an entity based on the relationships that define it. So it is very important to build the same association that Google recognizes if you want to rank.
That is saying you want to leverage whatever it is that Google already know about your keyword to make sure Google will understand your content.
The better Google can understand you, the better chance you get to rank high.
How do we do that? How do we know what is the web of content that Google relies on to understand a keyword?
We do that by extracting the common topics present in the top 10 ranked pages for your keyword.
Extract common topics in the top 10 ranked pages to build your own rank-able contents
Using wordgraph, start off by typing in your targeted keywords into the search bar, then type in your location too to get a more geographically concerned result, if you don’t care about that, just leave it blank.
You will be presented with the basic stats of your chosen keywords, including search volume from the past 12 months to competition rate on top right.
Which is really important when choosing a targeted keyword. But let’s put our focus on something else.
What we want to focus on instead, is the top 10 results presented on the lower right and the word graph generated on the bottom left.
The list of words on the bottom left are what we call the words that has the highest co-concurrence with your targeted keywords in the top 10 ranked pages.
These words are a part of Google’s understanding of your targeted keyword as an entity.
By including this list of words in your content, you are creating higher relevancy and easier understanding for the search engine to analyse your content, and subsequently rank it.
To further help your content planning, click on the drop down button for each ranking page to see their individual word graph.
And simply click on the page title if you want to further inspect the way how each content is presented.
Enhance your existing content using the comparing function to check the relevance of your content and those ranking in the top 10
Notice that there is a second bar asking for your URL?
If you already have an existing content for your targeted keyword but it was not performing, you can use the compare function to check out what exactly are you missing.
You can see from this example that the content used in the analyze is actually performing pretty good, ranking at second.
What more can I add to push it further to the number 1 spot?
WordGraph let me know just that.
Take note of the missing topics that I’m not including but are there in the post ranked number 1.
Those are the final puzzle piece that can help boost my content ranking.
Using structured markup to help Google better understand your content
Schema markup or structured markup is one of the implementations that Google was pushing to help them better process the data presented on the web.
By putting a label on everything, you’re explicitly telling the computers what each word means.
You’re helping Google to build their library of entities.
There’s schema markups for everything, or at least almost everything.
From product, organization, reviews to breadcrumbs, service, address and so on and so far.
By using schema markup, us, those creating content need to labour in effort of painstakingly looking through the dense database for hundreds and thousands of correct schema label to use and also updating them accordingly whenever new rules are added.
That’s some pretty intensive hard work.
But that’s what you need to do if you want some extra edge in the cut throat SEO world.
Google helpfully offered a free tool called Structured Data Markup Helper, but you’ll still need some basic understanding of coding to implement them correctly.
Choose from one of the provided 12 data types. Then you have the option to put in your HTML code or URL. I chose URL.
On the next step, you’ll be shown your website on the left side of the page, where you can then proceed to click and choose to fill in the related fields to build a correct markup.
Or just fill them in manually by clicking on the Add missing tags box.
If there are any inapplicable fields, just leaving it blank is fine.
And it’s done! The tool will show you the generated markup codes and you can choose to have them in either JSON-LD or Microdata.
Now adding them is really another task that would involve having your programmer getting the files from the server and doing it for you, if you are not programming savvy.
However, If you’re using our wordpress plugin, you can get your content automatically markedup, without ever touching your HTML codes or any programming stuff.
Just go to the schema tab, then choose the enable the schema.org markup or dublin core markup, or you can enable them both, that’s alright too.
Then just choose a pre-defined data type from the dropdown menu, and fill in the required fields.
As simple as that.
In the age of entity search, you need to understand your keyword like how Google understand them as an entity
Try to be more analytic on the top 10 results presented on the search result page. That’s your best guess at how far Google’s understanding of a query goes and what the searchers want.
Or you can always make good use of a tool like wordgraph to get it done for you.
Also make sure to implement structured data on your pages, those can make a big difference on both how Google can understand your content and how it appears on the search result page.
Having more markup data and entity related keyword is always better, both for your SEO and your readers.
Check out our related posts on entities, and leave a comment below, we’d love to hear what you think!
5 Best Interactive Content To Boost Marketing in 2019
Times are changing, and our marketing strategy has to evolve as well. In a world where people are constantly overwhelmed with information every second of the day, marketers are trying their level best to differentiate themselves from the rest.
Today, the online marketplace is an overly crowded landscape. With billions of websites online – you want to be better than your competitors, attract more attention, and sell more products and services.
So, if you own a business, what are you currently doing to attract customers to your product or services? Just putting your content out there hoping that customers would visit your website wouldn’t work. In fact, many marketing materials offer only a one-way conversion. To keep up with the needs of modern online users, you certainly need to provide them with eye-catching content to progress that journey.
People in search of information rarely goes through each and every website in detail. As humans are known for their short attention span, they would leave if the site does not manage to catch their attention.
Have you ever wondered then, what kind of websites compels them to stay and read on?
Websites with interactive content.
According to a research done by Content Marketing Institute in 2016, 81% of marketers say that interactive content is more effective when it comes to grabbing consumers’ attention. Going into 2019, you can safely assume that the percentage has risen.
To many of you, it may seem like a relatively new content type. But if you were to look closely, these interactive content are starting to gain more traction. Being in the marketing field for some time now, I have noticed that companies tend to overlook the importance of interactive content in their strategies.
In this blog, I will be walking you through several types of interactive content to boost your marketing in 2019. Let’s dive right in!
What is an Interactive Content?
First and foremost, interactive content is visual based. A well-written blog post on its own performs well enough. A blog post with an interactive quiz that makes you feel like something bigger? It has the potential to go viral.
Simply say, interactive content are content that drives users to engage, participate, achieve results and share. Unlike conventional content (which is just reading and watching), users can have a say and are able to interact with your brand.
Nobody likes to be forcefully sold to – they want to feel engaged and entertained. If you want someone’s attention, you have to earn it. And the only way to get earn someone’s attention is to give them something they want first.
No matter how strong your SEO skills are, it’s not enough to have your content sitting out there waiting to be found. In most cases these days, passive content forms like ebooks. webinar or white papers are not sufficient to keep your readers for long. You need a differentiator.
To better illustrate this explanation, here are seven content types that give you a better idea of the kinds of interactive content elements that you can start introducing into your own marketing strategies.
The New World: 6 Best Interactive Content
The basic idea of this is to identify what is really important to your target consumers and to create experiences that will allow them to relate to your brand on a personal level.
We’re living in a world where customer’s expectations are getting higher than ever. The traditional one direction marketing flow has been replaced by audiences that demand highly personalized content and valuable experiences.
To answer this demand, marketers around the world have now begin to create interactive content to bring out a better content strategy. If you’re still not convinced that interactive content is an essential component of any marketing campaign. Let’s look at the 6 different types of interactivity that will bring you massive results.
1. Online Quizzes
Online quizzes are the most popular forms of interactive content. This is because, people love to get real-time feedback of a score, a grade or a personalized outcome based on the responses they give to the questions.
They clearly prompt interaction and two-way communication with your audience. If done right, fun interactive quizzes are attention-grabbing, interactive and engaging. They can even serve as a great way to drive traffic to websites due to their highly shareable ability, to reach either the broad or niche audience.
Instead of leaving without reading half a sentence, readers are more prone to stick around to complete the quiz or even reload the page to achieve the best marks that they can. Who would have thought that the one thing many of us dread about in college is something that we willingly do in our spare time?
Many of you now must be thinking that I’m talking about the Buzzfeed quiz style. I know, we’ve all spent time figuring out “where should you have actually studied abroad” or “which 90’s pop idol are you”, a typical time-waster. But when it comes to marketing in 2019, relevant quizzes can actually be a wonderful way to learn more about your audience and bring them closer to you.
Quizzes are actually pretty similar to surveys – they both ask the users a series of questions. But why are interactive quizzes better received? The answer is pretty simple: traditional survey begs for people to respond but interactive quizzes naturally drive users to attempt them.
Allow me to give you a quick breakdown of the benefits:
i) Highly shareable
ii) Help segment your audience
iii) Drives conversion
To see an example of a quiz in action, look no further than the interactive quiz by SEOPressor that taps into the power of search engine optimization (SEO).
Go ahead and try them out!
By the end of the quiz, you’ll see a special offer that you can make use of! Go forth and try it out! It only takes less than 5 minutes, trust me.
These quizzes are quick, fun and typically pretty easy
Audiences love them because they’re a good diversion without being too challenging
From there, you can introduce them to other pieces of content that’ll keep them on your site for longer
Generally, the final answer will be analyzed, and the results are sent to your emails. It’s clearly a win-win situation.
Polls are another smart way to collect data about your audience. Typically, this style of content is used to facilitate feedback and capture new user data.
Much like quizzes, they engage users by providing immediate feedback in the form of results. One huge benefit of having interactive polls compared to quiz or a contest is that it is usually much quicker to complete. The thing is, users, don’t need to navigate through several steps to get their results.
Through a poll, users can gauge their opinion against other audience members, offering a cohesive picture of your community – and make them feel like they have a place in it.
Polls can be really relevant, fun to do and definitely shareable too, BUT they are best for quick responses from your target audience, rather than lead generation. For example, you may be using polls to make important marketing decisions such as changing of your logo, slogans or the next thing to write about:
The poll above clearly states that our SEOPressor readers would love to read more on SEO related topics. By getting this crucial piece of information, we know what our readers want and will do everything to cater to them. Simple as that!
If the same questions were presented in the standard web form, you would be certain to see lower engagement rates. Integrating a poll or even a quiz takes minimal effort and can yield big results – and it doesn’t require that you whip up content from scratch.
Today, finding creative and interactive ways to engage with your audiences will spell the difference between a successful thriving business – and a failed one. Get on board and create a quiz today!
What’s a better way to hold people’s attention on a massive scale? Games.
Remember those countless hours we spent playing Pacman on the arcades, or Tetris on Gameboy? For sure you do.
We all love to play as it is a source of entertainment for all of us. The motivation of playing games are closely linked to our general human motivations; playing and winning a game makes us feel good.
When you apply games in your marketing, you interact with your users and generate leads. Everyone deserves a bit of indulgence now and then, so why not offer some to your users in the form of entertaining content!
See how Financial Times managed to create The Uber Game, from reporting to prototyping to letting users drive.
According to the creators of the game, The Uber game is an interactive news game that puts you in the shoes of a full-time Uber driver. It also equips users to ask the right questions and start important conversations.
And more than 70% of the players who began the game, finished the game – a number significantly higher than a typical interactive.
While the example shown above is a more extensive game that takes a lot of time to produce, you might consider using this form of gamification that is less time-consuming. It is known as the “spin-to-win” wheel.
This wheel turns lead generation into a fun game that visitors are sure to try them out. That’s because it gives them a chance to earn rewards as soon as they choose to opt-in. Moreover, this method stands out compared to the usual popups that are mostly ignored. This wheel works best with discounts and promotional items.
A Spin To Win widget is possibly the most simple and easy way to implement a gamification marketing strategy. Go try it out today!
A prize-driven interactive contest is a tactic used by a lot of marketers worldwide. That’s because psychologically, everybody wants to win.
While they have been around for quite some time, they have taken on a new life with the growth of the internet. Contests are certainly not the answer to all your marketing strategies, but they should be part of the marketer’s toolkit, wherever relevant.
Now, cool contests are proven to lure customers and inspire engagement. Firstly, you need to decide which type of contest will help you reach your target audience, as each type of contest appeals to a different set of audience.
Some well-known contests or giveaways are in the form of videos, refer a friend contest, vote to win contest and
The trick to making your contests a success is to make sure your “prize” something that only your best customers would value. Besides that, remember to have specific rules and conditions for your contest as it will protect you in the long run and weed out contestants who don’t match your demographics.
5. Interactive Ebooks
Ebooks are so easy to create, basically everyone is doing it.
They pretty much look the same- boring, static assets that end up in your folder 5 seconds after you open it. Despite this, ebooks are surprisingly still one of the top preferred content marketing mediums by marketers.
The popularity of these ebooks is going to get more saturated as time goes and readers will become numb to them. That is why modern marketers need to find a better way to use these assets to engage and educate readers.
Enter interactive ebooks.
Interactive ebooks allow you to step away from a passive one-way viewing experience, and into a two-way monologue that engages a reader and allows publishers to generate leads and conversions. They tend to emphasize visuals over text and remember that education is your primary goal here.
As you can see in the video above, it allows the readers to be in control of what they want to see. Readers can click to skim through the book, with questions that pop up on every other page for them to answer. When communicating more complicated or dry content, an interactive ebook helps the reader get through it.
You can put some infographics, even animation depending on the topic, images, and possibly some videos also to engage the users.
The possibilities here are endless when it comes to these interactive ebooks.
6. Interactive Videos
With an increase in video usage and better technology, it is only rational for the product to evolve and interactive videos are a part of that development. Seeing how effective a video is these days, it will be hard not to adopt them into a marketing strategy in the years ahead. This is because:
Audiences stay on websites longer when there’s a video content to enjoy
Many potential customers prefer to get information from a video instead of texts
Interactive videos are different for the fact that they are given a choice of interacting with the video instead of simply just watching it.
Have you experienced them before? These videos usually involve questions that determine how the video ends, giving you full control over the outcome that you choose.
The video is by Allianz Global Investors. Their goal of this interactive video was to increase the number of quality recruits and raise brand awareness. The team created an interactive video that gives players the ability to experience a day in the life of a portfolio manager.
The video pauses at predetermined spots and asks the viewer a question with 2-3 possible outcomes. According to the choices made, players can lose points for making rushed, uninformed decisions.
According to a recent article by Matrix Blog, “making the learners interact with the video – even through a simple click or drag and drop – increases emotional engagement with the learning material and grows their chances of making the best decisions when confronted with the real world”.
As you are exploring the world of interactive video, consider starting on Youtube; the platform makes it easy to add features without complex, expensive software. Goodluck!
In a world where we want everything immediately, interact interactive content does the job, whether you want to simply connect with your audience on a deeper level or drive more conversions to your product or service.
While it may seem time-consuming or expensive, interactive content doesn’t have to break the bank. Don’t implement all of the above for the sake of doing something interactive. Your content marketing efforts should still be focused on achieving specific, measurable objectives which can then be bolstered with interactive content.
In other words, don’t do it to be cool. Do it because it will convert more effectively. Then you—and your audience—won’t be disappointed. Interactive content marketing is the way you should be doing it this year.
That’s all for today, I’ll be back for more on this topic so stay tuned! Which interactive content speaks the best to you? Have you had any experience in any of them? If you do, which would you prefer? Let’s discuss in the comments section below!
Google’s Featured Snippets: 5 Types of Content To Rank For Position 0
In a semantic search world, the search engine begins with user intent and tries to understand a query inserted as best well as it can. That goes to say, the search engine has been improving itself to understand the query’s intent, just as the human would.
And in the world of SEO, if you don’t keep up you’ll quickly fall behind. To thrive – to survive even, you must constantly adapt to its ever-changing space.
Enter the new holy grail of SEO: The Google featured snippets.
As of January 2014, Google uses semantically marked up content to create what it calls “featured snippet” in its search result. You probably have seen them on Google if it is your search engine of choice.
Many of you may be wondering, “What’s a featured snippet”?
Featured snippets are short direct, answers shown by Google that are placed higher than the #1 rank in the SERP. For the chosen ones, these snippets appear right below the Google Ads (if there are any running for your query) and directly ABOVE all other organic results. It is a distinctive way in which Google extracts short blocks of information and shows off these results that are most valuable and relevant to the searchers.
Here’s an example of what it looks like, for those of you who are not aware of it:
Have you ever did a search and seen this appearing?
At first glance, you will be able to see the title of the featured content, an image or a video attached to it, and the URL linked to the domain.
Featured snippets are the best possible position for a site to be in. These snippets enable customers to get a brief view of what your page is about just by looking at the search results. Clearly, Google has always wanted their users to be happier with the search results and find their answers promptly.
According to Google, this is what they have to say:
“We believe this format will help people to easily discover what they’re seeking, both from the description and when they click on the link to read the page. It’s especially helpful for those on mobile or searching by voice”.
After announcing this, slowly but surely, it became clear that featured snippets do indeed drive traffic. Upon getting clarification, marketers have since begun their journey to snatch these snippets or position 0. Over the years, you can see many blogs and articles teaching the SEO community on ways to increase the chances of getting one.
I’ve seen some of SEOPressor’s blog posts yield featured snippets and I can tell you it’s a strange experience. As featured snippets become more prominent, I’ve received many questions about how to find them and today I’m here once again to talk about it.
In today’s blog, I will not be focusing on how to rank for them but I’ll dive into details by showing you the types of content that you can create to get Google’s featured snippets.
5 Types of Content To Create And Rank For Featured Snippets
When it comes to producing high-quality content for your online endeavors, there are a lot of different ways you can approach this process. One thing is for sure, you want to make sure that you’re putting the best possible content you could on your websites.
This goes for just about any potential project, whether you are running an e-commerce site or s simple blog page. As a content writer myself, I’m well aware of what it takes to write the “perfect piece”.
Now, unless you are Wikipedia, these are the types of content that you should focus on to get yourself ranking at the very top.
The million dollar question, of course, is “what content should I create to get Google’s featured snippet” just as those top websites do? There are no guaranteed methods to do so, but by targeting the list of content types you want, it’s actually possible!
Before we get into the main area of discussion today, I think you should first know about the types of featured snippets that are available on the web today.
If you’ve done thorough research on this, you will find out that there are 5 types of snippets namely;
i) Paragraph Snippets
Google pulls a piece of content and presents it in a paragraph form
ii) List Snippets (Numbered List & Bulleted List)
Lists of items or steps that a user is searching for
iii) Table Snippets
Table-formatted answers to queries that require comparison
iv) Video Snippets
Instead of the usual image or picture, a suggested video clip is shown instead
v) Two-in-one Snippets
Shows two sources of answers (image and content are of different URL) in the box
For a better description on this, you may head over to this blog post.
Now, back to the main subject matter today, that is the types of content you can create to rank for featured snippets. Allow me to bring you through them part by part.
Featured snippets for comparisons in my experience can be in the form of a table, paragraph or even lists. Search queries for comparisons are endless in the search world.
We as humans constantly compare ourselves to others, subconsciously or not. It is as automatic as any other human emotions. We determine our own social and personal worth based on how we stack up against others.
And since Google is trying to understand human needs better, they too came up with queries that answer the questions of comparisons. You can be comparing between two handphone specifications, travel destinations, dog breeds, or even two or more types of food.
Here’s a featured snippet of the search query for“Coke vs Pepsi”:
This is another featured snippet in a table form, comparing two Apple phones.
Let’s look at another snippet that compares two travel destinations, shall we? Say I’m interested in traveling to Korea and Japan, but I don’t know which to pick between the two amazing countries.
So I head to Google and type in “Japan Korea Comparison Travel”. Unsurprisingly, there is a featured snippet telling me the verdict, right away!
When writing a content that compares, you may not know if Google will feature yours in a table, paragraph or even list format. Just so you know, paragraph snippets take up 80% of the search and table snippets make up 29% of all the featured snippets. Topics on comparisons are definitely endless.
Most content we have on the web today exists solely to answer questions. They may come in the form of (What, Why, How, Where, or When). These type of questions makes up every other content type on the list. So it is wise that you decide what questions you can tackle in your niche and create content answering these questions.
A search for “Why Is The Sun So Hot” gave me a clear-cut answer. But as you can see, the article’s headline is captivating as well and any user who stumbled upon this is highly likely to click through for more information.
Besides that, content that can answer the searcher’s curiosity and make them satisfied with their search, wins. Always remember to answer the questions directly, but make users long for more by clicking through your site. That can be done by having a compelling title that attracts these potential visitors.
We all know that if we are unable to create a catchy headline, then it is almost impossible to attract a large following. This free title generator helps you generate endless catchy titles from which you can take your pick, to match your content.
In Blog Title Generator, you can find out more relevant results by describing your keyword or the topic you have chosen.
To get better results, just describe your keyword whether it’s a generic term, brand, product, industry, event, location, or names. These incredible options will generate some great results for you.
On your left, you will see a list of titles that you can make use of. Keep generating more titles to kick start your creativity. Go try it out today!
3. Step by step
The best content fills a need and helps searches solve a problem they are facing. Google loves numbers, steps and lists. We’ve seen this over and over again.
Instead of writing chunks of words all over your 5,000-word article, wouldn’t it be better if you could write down each solution clearly in steps? The sad reality is, most of us practice skim reading. They don’t really want to be looking at the whole multi-paragraph-learn-about-how-our-product-can-help-you type of content.
Hence, making important points obvious and ensuring readers get what you’re trying to convey is seemingly important when it comes to web content. What you can do when writing step by step content is use section headings that draw interest but are also quick to read at a glance. This breaks up the monotony of the content when new points are being brought up. Many skimmers look at the first line of each paragraph, so make it count.
Featured snippets in the form of “How-Tos” are easily followed as they come in the form of numbers or bullet points. These snippets improve the time on page for your site, especially the detailed ones. More often than not, featured snippets will list the actual ingredients, number of steps etc.
All the tips in your fingertips in one go!
However, not all results are presented in the form of steps but there are some results which are returned in the form of videos. For example, look closely at the result for “How To Change A Car Tyre”
You’ll discover that Google recommends getting your answer from a suggested 96-second video clip from Youtube. So to play it safe and secure both sides, create videos for your instructional content too. To win in the Youtube market, it’s best if you have some knowledge on Youtube SEO too!
You want an answer, not billions of webpages, so Google ranking systems sort through the hundreds of billions of webpages in their search index to give you relevant results in a fraction of a second.
Over the years, Google has evolved Search to make it more useful and refined their algorithms to assess our searches and results in finer detail. Its algorithm is smart enough to detect definitions of complex terms in its featured snippets. You don’t even need to start off your query with “how” or “what” questions, that’s how genius it is.
By entering “social media” gives you a dictionary definition of the term. You’ll see the same when you search for “brand management”. Don’t believe me? Try it yourself!
Now here’s a complex term where there’s a featured snippet. The screenshot below is the search result for “conversion rate formula”.
In just a millisecond, you’re shown the definition of conversion rate and the calculation method. A lot of times, you should maintain the snippets at an optimal length of 58 words or less.
Here’s another definition style search result plugged by Google’s featured snippets. We have “Return on investment” this time around.
The level of difficulty to rank for definitions featured snippets are in no way easy. But it’s not impossible to grab one for yourself. What you can do if you want to be seen here is to think of a complex term in your niche, preferably terms that are a combination of two or more words and create a content around it.
Do research on those terms yourself to see if a dictionary definition is the first result you’ll find. If it isn’t, then you may stand a chance to do so!
Keep in mind that featured snippets fluctuate every now and then. It doesn’t mean that they stay at the same spot forever, so if you’re lucky enough to get a spot there, always monitor and avoid letting your competitors snatch away your golden spot!
5. Best / Top
As general as it can be, these type of content features the author’s pick of the best or top choices in a particular niche. More often than not, you will stumble across the “best” and “top” content appearing in a numbered or bulleted list.
You should aim to answer these types of question immediately with a list of “things” and clear subheadings (h1, h2, h3, h4) that tells the search engine it is a new step with clear content hierarchy.
Here are some examples of the “best” and “top” queries as found in the search results.
If you’re aiming for this type of content, then think up potential ideas for this type of list in your niche. This is a classic content type where everyone is sure to have come across, so go forth and rank for it!
In summary, the top five types of content to rank for position 0 are:
Step by step
Best / Top
Furthermore, according to a study by Getstat, search queries that get featured results are most often related to:
However, that doesn’t meant that if you’re not in the niches above, you don’t stand a chance.
Skip The Line And Win Google’s Featured Snippets
These featured snippets which you don’t pay much attention to in your day to day basis, are here to stay, so to speak. With each passing day, more search queries will have snippets. Earning a snippet means that you rank for position 0, which is the highest ranking spot possible without advertising.
In today’s packed digital environment, your website can brand itself as a go-to authority by providing ready to consume and in-depth content through featured snippets.
By understanding the core practices that help qualify content for featured snippets, you increase traffic, augment your online engagement, and improve content quality. You also make it much easier for users to find answers to their questions and interact with your site.
Generally, ranking on position 0 and getting a featured snippet means you should:
Think about the potential questions
Be able to provide answers immediately
Know your audience beforehand
Target long-tail keywords
Include details like pictures, tables, charts, and other supporting information
Decide on the type of your snippet
Rank in the first PAGE of SERP
Now that you know exactly what featured snippets are, there’s no excuse not to try and rank for them. Just stop waiting and start ranking for them.
All right everyone, looking forward to hearing what are your tips to rank for Google’s featured snippets? If you have great examples you’d like to share, I’d certainly love to see them. Feel free to comment below!
Featuring blog posts in your website can be a huge magnet to generating readers. This is especially true for the B2B niche, where marketers see 67% more leads while comparing to their non blogging competitors.
But mainly blogging is not enough, you need to know how to write a blog post with SEO in mind.
SEO stands for Search Engine Optimization, it’s a set of skills that help your content to be easily understood by the various search engines, namely Google, Bing and Yahoo. When your blog posts are well understood, they can appear higher in the search result page.
Take an example, if you’re selling handmade soaps, and you’re using all these SEO skills on your blog posts for marketing. Your prospective clients will be able to see your website listed on the search result page when they search for handmade soaps.
There’s a lot of ways to do SEO, and we have some basic stuff listed down, so you can start optimizing your blog posts, and get more leads for your business.
1. Always Write for the Reader
Always keep your reader in mind when writing.
Before anything, write good content.
Good content doesn’t speak down to the reader. It’s easy to digest and provides the reader with value. You can provide value by entertaining your reader or by telling them something they didn’t already know.
Providing unique content that is interesting and usable for your readers is really important. That’s why you need to build a profile, or we call it a persona.
Your reader persona, those who will read your posts, should overlap with your buyer persona, those who have a need to buy your products or services.
So before you start stretching out your fingers to type out blog post after blog post, start researching about who you are writing for.
A simple list that can help you better determine and therefore write better content for your readers are
Which age range does your readers fall into?
What’s their profession?
What kind of problems/situations are they facing and how can you help them?
What’s their interest?
You can definitely have a more comprehensive list to build a more fleshed out version of your reader persona. The more details you have, the easier it is to really speak to them by creating really good content that they actually need.
If you write good content, there is a better chance people will share, like, or link to that content. This can help you increase your domain authority and rank higher in search engine rankings.
2. Use Relevant Keywords
Keywords are very important for SEO. Keep a list of different types of keywords that are a mix of short, high-value keywords and less competitive long-tail keywords.
Short tail keywords tend to have a higher search volume, but it’s also harder to rank and harder to pinpoint what exactly a reader want.
With longer and more specific keywords, you can easily gauge the search intent and provide spot on content for your readers, albeit there’s less of them (at least in Google Keyword Planner anyways).
Since Google released its Hummingbird update in 2013, the search engine has become smarter than ever. It understands context, synonyms, idioms, and turns of phrase.
So instead of reusing the exact keyword again and again, you can also use LSI-keywords to help you build a richer content that stays just as relevant.
I use LSIGraph to quickly get a list of closely related LSI Keywords for my posts, the accompanying data can come in handy too.
When choosing a LSI keyword there’s a few key points to consider
Is the search volume big enough to attract readers?
Is the keywords related to the content you’re building?
Will it be better to be a standalone keyword for another piece of content or it’s only worth to be an accompanying keyword?
Is it something that will be relevant for the readers and to the main keyword in the long run?
3. Use a Clear Structure
This is not the reaction you want from someone’s who’s trying to read your blog post.
Not only for the sake of SEO but also for your human readers, make use of clear structures in a way that’s easy to understand each blog post. Basic writing principles.
Always start with an introduction and a hook for the reader.
Keep it short though, in the era of scroll, scroll, exit, you want to get to the meat of your post before your readers click on that X.
Break up your major points into separate sections using headers and sub-headers.
Also make sure the headers stand out, so your readers can easily scan and stop to read the information that they’re actually looking for.
Keywords, never forget keywords, I know I sound like a broken record but you need keyword for SEO. Use your keyword in at least one of your headers, some people swear it doesn’t matter anymore since Google is so advanced in understanding languages as human do, but I digress, if there’s nothing wrong with it, AND it helps to deliver your points in a more impactful way without making the whole sentence looks weird, then why not.
Keep your sections short. Most bloggers say that a 300-word limit is a good target to shoot for. Short but packed, that’s what’s you need to aim for.
Finally, write a conclusion for your blog post. Include a conversion opportunity, like a link to your contact page, in your conclusion. Or recommend them more similar posts to read, you know, keep them hooked like wikipedia.
4. Write Short Paragraphs
If you want your blog post to be easy to read, you need to write short paragraphs.
This is true even if you’re writing about a highly technical subject matter. It’s your job as a blogger to break down complex ideas so they are easy for anyone to understand.
Short paragraphs make each point clear and easy to understand. Nobody wants to read a term paper.
You must also consider the device your readers are using. If they’re accessing your blog post on a mobile phone, a wall of text will turn them away.
That said, just because you write short paragraphs doesn’t mean you should write short blog posts.
5. Write Long Blog Posts
This is a subject that has been debated over and over among marketers. Some argue that short blog posts are a better match for people’s short attention spans. Others argue that long blog posts are more SEO friendly.
Instead of worrying about word count, focus on quality. Blog posts about broad topics can be relatively short. But others need to be longer … much longer.
You should write a mix of short, topical blog posts and long, “evergreen” blog posts.
Evergreen blog posts retain their value over time. These are the posts that are most likely to get high in search rankings.
Your evergreen content should be over 2000 words. It should cover a narrow topic extensively, providing a lot of value to the reader. Niche and long-tail searches will prioritize this content, but it can also be a magnet for backlinks and shares as well.
Take your time with your blog content. Excellent content is not something you can typically pump out on your lunch break. You’ll want to embed images, graphics, videos, and even interactive elements to break up the text in long blog posts.
You can also create a table of contents at the top of your long blog posts to make it easier for readers to navigate. This may also help search engines navigate your page.
The average blog post is now 1142 words long and over 85% of online content is less than 1,000 words long. Writing long blog posts gives you an opportunity to stand out.
6. Link Internally and Externally
A link (or hyperlink) is an object on a webpage that takes the user from one page to another. They can also be calibrated to open pages in a new browser window.
When considering a blog post, there are three types of links: internal, external, and inbound. Inbound links (sometimes called “backlinks”) are links on other people’s websites that go to your own.
You don’t have much control over these, but there do exist some backlinking strategies that can help. Often, writing quality content is the best way to obtain backlinks. This should be one of your top priorities.
Internal and external links are two types of links you can control. Here’s how to use them:
These are links from your blog post to your other blog posts, or to other pages on your website.
Wikipedia is a master of internal linking, if you’re like me, I’m sure you have spent more hours than you would like to admit clicking from one page to another and… another on Wikipedia.
That kind of unstoppable itch to continue clicking and reading is what you want to replicate in your own internal linking efforts.
Having a good internal linking structure can also help search engines to navigate your website easier on top of distributing page authority and ranking power evenly throughout your website.
The SEOPressor plugin offers smart linking function that greatly eases your internal linking strategies, you can know more about it here
External links are hyperlinks that lead to another domain (that is, another website).
They are important for several reasons:
You may (or may not) get a link back from the website that you’re linking to, if that’s the case; yes more backlink!
You’re providing more value to your readers by providing them with more valuable resource
The industry generally believes search engines reward the practice
External links are necessary for citing third-parties, which actually makes your content seems more credible
Some suitable spot to throw in an external link includes when you’re using a statistic, you should link back to them, at least to show respect to their effort.
You can have a list of credits at the end of your blog post, but the more natural way is to just hyperlink them with a suitable anchor text when it’s mentioned.
7. Pay Attention to These SEO Attributes
Every page on your website has attributes that must be filled.
If you’re using a CMS like WordPress, sometimes, they will fill it for you. But it is much much better for your SEO if you can fill in all those attributes by yourself, to make sure that is what you really want, and for maximum SEO of course.
Some of these attributes are technical so you may need the help of a web developer if you’re not intimately familiar with your content management system. Or you can always use the help of some CMS addons.
Your SEO title is the title that will appear in search engine results. It is separate from your blog title, although they are often identical.
In the case that you have a different blog title and SEO title, search engines will always read and display your SEO title in the search result page.
Your primary keyword should always be a part of your SEO title, some say that it should be located at the front of your headline, and we think there’s no harm doing that at all.
Try to keep it relatively short, sometimes lengthy titles get cut off in the search result page. Which is kinda bad, and sad…
However, if you’re using our WordPress plugin, we automatically shows you how optimal your title is. Is it too short or too long? Is the placing of the keyword alright? We’ll always keep an eye out for you.
If you’re asking yourself, “What’s a URL?” just look up to where it says “https” in your web browser. That’ a URL.
While using the SEOPressor plugin, keep an eye on the suggested optimization for tips on improving your SEO attributes, including SEO title, URL, canonical link and more.
URL stands for “Uniform Resource Locator,” which is really just a fancy way of saying the address of a specific page on the internet.
Most content management systems will generate your blog post URL automatically. Typically, it will match your SEO title, another reason why your SEO title shouldn’t be too long.
Your URL should include your primary keyword. If your SEO title includes your keyword, you likely won’t need to change your URL.
However, you may need to adjust your URL depending on your website. If you post several new pieces of content every day, like a news site, it may make more sense to categorize your URLs differently.
For example, you can organize URLs by topic or category, or by the date they were posted.
Some news sites simply generate strings of random numbers.
Whatever that fits your needs the most, really.
One rule though, it’s always better to have a URL that clearly shows what’s the page about in a glance.
Having your targeted keyword in your URL is always a plus, search engines will have a better understanding of what your web page is about if it is clearly stated, just like human visitors do.
When they understand your web page better, they will rank them better.
Your meta description is a short synopsis of your blog post, or easier identified as that short description appearing below your SEO title and URL in the search result page.
Meta description can play a big part in attracting someone into checking out your post. So you want to keep that in mind when writing your meta description.
When someone is searching for the keyword you’re targeting, what do they need?
That should be your content, and the juicy bits to show off on your meta description to get those click rates high.
Again, keep it short and make sure your keyword is in there.
Canonical tags tell the search engines to treat that page or blog post as a “master copy.”
In other words, if there is a duplicate of the page on your site, search engines won’t penalize you for it.
Most bloggers won’t copy and paste something they wrote to another page. But Google still recommends you generate a canonical tag for each page and blog post, just in case.
And if you’re doing guest posting or syndicating your blog post on content curation sites like Medium, you absolutely needs to set up the canonical tags to make it clear that all link juice or page authority should be directed to your original work.
Your H1 tag is one of the most, if not the most important SEO attribute on your blog post.
Search engines will crawl this tag to determine what your post is about. This directly influences how your blog posts show up in a search engine.
Your H1 tag will typically be the title of your blog post. Like your SEO title, make sure to include your targeted keyword, and keep it catchy to get those clicks.
Alt Tags (also known as “alt attributes”)
Alt tags are hidden pieces of text that are accompanies every image. Think of it as a short description of your image.
What they do is, they help visitors with screen-reading technology understand images on your site. Typically, people using this technology are visually impaired or have another disability. So the only way they can understand an image, is by machines that read the alt tags.
That’s what I mean when I said the tag needs to describe what’s in the image. This tag is an important tool to make your blog post accessible.
Search engines will penalize you if your images are missing alt tags. You can add them through your content management system (CMS).
As all things SEO, you can include a keyword in your tag too, but it is not really recommended.
But getting to the top of search results can mean real revenue for your business. Sites listed on the first Google search results page receive 91.5% of all organic traffic through the search engine.
If you need help creating SEO friendly blog posts, SEOPressor can give you a full analysis of all your pages and your blog. SEOPressor uses an algorithm that emulates Google to help you identify and manage every SEO opportunity on your site.