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Here’s a question…
What’s the ONE content marketing tactic that drives the majority of your revenue?
Is it blogging?
Webinars?
Teaching small classes?
Or, is your answer, “Hmm, I’m not quite sure, but does it really matter? After all, shouldn’t all my content efforts help?”
Well yes…and no.
Because, without knowing your one content marketing thing, you’re putting your revenue at risk.
Here’s [...]

The post What’s Your ONE Content Marketing Thing? appeared first on SuccessWorks.

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SEO Copywriting Blog by Heather Lloyd-martin - 2w ago

I thought about making this the shortest blog post ever by answering the subject line question with a single sentence.

“No, SEO writing is NOT dead — despite what you may have read.”

</end blog post>

But instead, let’s break down how this zombie myth happened.

At least once a year, somebody comes out with an article proclaiming the “death [...]

The post Is SEO Writing a Dying Art? appeared first on SuccessWorks.

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Have you ever clicked a link that took you to a big “404 Page Not Found” or “Error 404” page?

Isn’t that annoying?

What the error means is exactly what it sounds like — the page is no longer there. Maybe because a link changed. Or, the page was deleted because the site owner thought it was “thin [...]

The post Why 404 Pages Are a Clever Content Opportunity appeared first on SuccessWorks.

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One of my father’s favorite things to say was, “Just because everyone else is doing it, doesn’t mean you have to do it too.”

As you may imagine, his wise words had zero impact when I was a teenager. I probably rolled my eyes and replied with something snarky. After all, doing what the cool kids did [...]

The post Does Your E-Commerce Page Make This Big SEO Mistake? appeared first on SuccessWorks.

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So, did you hear the news?

Google is shutting down the consumer version of Google+. Just like they did with Google’s other social network, Orkut.

Remember Orkut? I didn’t think so. :)

I can’t say that I’m surprised to hear the Google+ news. Neither is anyone else. Here’s some more information about the shutdown and the security breach. Joy.

Google+ went from [...]

The post What the Death of Google+ Teaches Content Creators appeared first on SuccessWorks.

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SEO Copywriting Blog by Heather Lloyd-martin - 2M ago

Have you heard of the KonMari method?

In a nutshell, the idea is to go through all your belongings and to ask yourself, “Does this spark joy?” If the answer is yes, you keep it. If not, you thank the item and get rid of it.

I’m asking you to KonMari your content — with a twist [...]

The post Does Your Content Spark Profits? appeared first on SuccessWorks.

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Do you know what drives me nuts?

Reading about outdated or incorrect SEO tactics.

Like a virus, these bad tactics get passed around from person to person. One company I worked with had an old “SEO copywriting 101” Powerpoint that hadn’t been updated in seven years. Another company read a “hot tip” in a forum and didn’t know that it was [...]

The post 7 Outdated SEO Writing Myths That Will Not Die appeared first on SuccessWorks.

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Right now, a lot of people are afraid.

Maybe even you.

They look at the news and at past economic cycles and say, “See, a recession will happen any day now. What will happen to my job/business/livelihood when it does?”

Scary stuff.

I get it. I do. For many people (including me,) the last recession was devastating. Sure, many [...]

The post How Freelance Writers Can Survive the Upcoming Recession appeared first on SuccessWorks.

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You know those days when you work your butt off, but it feels like you have nothing to show for it? 

This week was one of those weeks.

Sure, I can blame feeling under the weather. I can even blame the actual weather (it’s cold and grey and dreary.) I can blame a lazy weekend hangover.

Here’s what [...]

The post Are You Sabotaging Your SEO Writing Success? appeared first on SuccessWorks.

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Do you ever wonder about the “right words” you should use in your sales copy?
Do you have just a general idea of your clients’ pain points, and creating reader-specific benefit statements is hard?
We’ve all been there. It’s hard to write good copy when you don’t have all the information you need.
The solution?
Start a conversation with your target [...]

The post Do This Before You Write Sales Copy appeared first on SuccessWorks.

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