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Welcome to your Extra Extra Members area. This is the central hub. Uses the buttons below to navigate to your area of interest.

NEW CONTENT! Extra Extra Uncut Exclusives - You Can't Get These Anywhere Else!

I'm excited to add this content to my Extra Extra Membership. I want you to know that I'm committed to making sure fresh content is added to this feature so you get your money's worth from subscribing. In fact, I putting content here that doesn't appear anywhere else. You can get the raw, uncut, FULL videos. Sometimes unpolished content has hidden gems.

So first up, I'll be adding THIRTEEN interviews, one per week over the next 13 weeks every Friday. Watch at your convenience. These interviews are with self-publishers and people in the self publishing industry who are in the thick of it just like us! Meet your tribe exclusively with Dale L. Roberts' Extra Extra Membership!

On This Page:

You can see a miscellaneous smattering of content that didn't really fit in other areas of Extra Extra. I hope you enjoy all the content. This is the only place you can get this specific content!

Self Publishing with Dale L. Roberts

Self Publishing with Dale L. Roberts - YouTube

NOTE: This was my second ever channel trailer and it didn't last long. Funny story - Though the video was less than 1 minute, it took me nearly 12 hours to produce. This was my breaking point and I took a hiatus from YouTube to re-evaluate what I was doing with YouTube. Was I producing content to entertain myself? Or, did I want to help people in self publishing books? I think you know the answer. After that, I cleaned up my content, made it family-friendly and start producing daily content. The video was supposed to be a spoof on old '80s commercials by the National Enquirer and I meant to make the footage grainy. By the time 12 hours rolled around on production, I just threw in the towel. Never. Again. That was way too much time for so little a payoff.

Self Publishing Success Formula: How to Make More Money Publishing Books on Amazon

Self Publishing Success Formula: How to Make More Money Publishing Books on Amazon - YouTube

Do you want to make more money with self publishing on Amazon? Wouldn't you like to experience more than simply Kindle publishing success in 2017? Then, you may want to consider diversifying your self-publishing business beyond Kindle Direct Publishing. With the Self-Publishing Success Formula, there's no telling what kind of paychecks you'll get every month. I’ll discuss that and more in today's video about self publishing success in 2017. Relevant links discussed in the video: -Self Publishing Success Stories with Jason Bracht https://youtu.be/no8ymnPTgBg -eBook Stats https://www.statista.com/topics/1474/e-books/ -How to Publish an Audiobook on ACX Playlist (unlisted) https://www.youtube.com/playlist?list=PLXCkkWHluK4A00ZmrIxVQsQWlI1H9Sjlz

Kindle Publishing Books 2017: Is Kindle Publishing Worth It?

Kindle Publishing Books 2017: Is Kindle Publishing Worth It? - YouTube

NOTE: This video ended up being one of my most viewed videos up until more recently when my Grammarly Review video overtook it. Now that it's 2017, the big question remains... Is Kindle Publishing worth it? Can you make money with Amazon Kindle Direct Publishing? Well, I have good news for most and bad news for a few. I'll share the bad news first and make it easy on you. The good news...SPOILER ALERT...is I'm going to share with you 4 (technically 5) crazy profitable categories and niches for Amazon Kindle e books in 2017. Kindle Publishing is not just alive, but thriving. Get yours by watching this episode today!

Kindle Publishing Alternatives: 3 Steps to Publish on Draft2Digital

Kindle Publishing Alternatives: 3 Steps to Publish on Draft2Digital - YouTube

NOTE: I love Draft2Digital these days and even prefer using them for their autoformatting software. WARNING: (NSFW) This video does provide information about self-publishing yet is meant to elicit laughter, too. Don't take yourself too seriously and have fun with it. I share some facts and pepper them with opinions and personal insights. Draft2Digital has been a great alternative for many self-publishers and is certainly worth pursuing if you want more exposure outside of Amazon. Enjoy! Draft2Digital: https://www.draft2digital.com/

Kindle Publishing Alternatives: Seven Simple Steps to Smashwords Premium Distribution

Kindle Publishing Alternatives: Seven Simple Steps to Smashwords Premium Distribution - YouTube

WARNING: (NSFW) This video does provide information about self-publishing yet is meant to elicit laughter, too. Don't take yourself too seriously and have fun with it. I share some facts and pepper them with opinions and personal insights. Smashwords has been a great alternative for many self-publishers and is certainly worth pursuing if you want more exposure outside of Amazon. Enjoy! Smashwords (non-affiliate link): https://www.smashwords.com/

Kindle Publishing & Beyond: Crappy Book Titles

Kindle Publishing & Beyond: Crappy Book Titles - YouTube

WARNING: (NSFW) This video does provide information about self-publishing yet is meant to elicit laughter, too. Don't take yourself too seriously and have fun with it. These are my opinions about some crappy books on the market right now; however, none of the comments are meant to be malicious, or create any harm whatsoever to the publishers. In fact, you can grab a copy of each book at the affiliate links below: *How Not to Be a Dick: An Everyday Etiquette Guide - http://amzn.to/2chIGVZ *Images You Should Not Masturbate To - http://amzn.to/2bXKSjv *Castration: The Advantages and the Disadvantages  - http://amzn.to/2c7lK9B *How to Succeed in Business without a Penis - http://amzn.to/2cfuFVK *Games You Can Play with Your Pussy: And Lots of Other Stuff Cat *Owners Should Know - http://amzn.to/2bXJM7z *Make Your Own Custom Sex Toys For Boys - http://amzn.to/2cfw1zQ *Cooking With Pooh - http://amzn.to/2bL1xEj *Helping the Retarded to Know God - https://amzn.com/0570063507 *Dancing with Jesus - http://amzn.to/2bW4JCi *The Missionary Position: Mother Teresa in Theory and Practice - http://amzn.to/2bW4Ldo *Birth Control is Sinful in the Christian Marriages and also Robbing God of Priesthood Children!! - http://amzn.to/2cfvDl5 *Still Stripping After 25 Years - http://amzn.to/2cfvu0M *How to Make Money in Your Spare Time - http://amzn.to/2bW4gQe *How to be a Drug Dealer - http://amzn.to/2bENqVE *My Best Friend's Smelly Surprise - http://amzn.to/2chJtGp I have no affiliation with any of the publishers or authors. None of my statements, jokes or any content in the video represents their thoughts about their own books. Special thanks go to Bionic Vapour. Check out Bionic Vapour at https://www.twitch.tv/bionicvapour. Show some love, donate to his channel.

How to Learn Faster: The Productivity Hack to Speed Up YouTube Videos

How to Learn Faster: The Productivity Hack to Speed Up YouTube Videos - YouTube

WARNING: (NSFW) This video does provide information about self-publishing yet is meant to elicit laughter, too. Don't take yourself too seriously and have fun with it. This method of speeding up YouTube videos works primarily on desktop and laptop devices.

How to Outsource Your Kindle Publishing Business

How to Outsource Your Kindle Publishing Business - YouTube

WARNING: (NSFW) This video does provide information about self-publishing yet is meant to elicit laughter, too. Don't take yourself too seriously and have fun with it. Outsourcing or hiring ghost writers is more intricate than a four-minute video will allow for thorough explanation. The message sent to ghostwriter was fake. But, the message from the potential ghostwriter is real; however, the image is blurry to protect his identity.

How to Become an Erotica Publisher On Kindle

How to Become an Erotica Publisher On Kindle - YouTube

NOTE: Wow! I went there. I guess there's no undoing that. The funny part is my wife was all too eager to help make this comedy bit. I believe this video gave me a bump in subscribers oddly enough. haha WARNING: (NSFW) This video does provide information about self-publishing yet is meant to elicit laughter, too. Don't take yourself too seriously and have fun with it. This method is clearly fictional and in the makers of this channel do not guarantee any results with this fictional method. Watch the video, have fun, and laugh a little. Grab a copy of "The Six-Figure Erotica Author: How I Make Six Figures Self-Publishing Erotica" by Jade K. Scott at this affiliate link: http://amzn.to/2b3n4NX

Self-Publishing with Dale L. Roberts Channel Trailer

Self-Publishing with Dale L. Roberts - YouTube

Here's my old channel trailer that represented the comedy-style brand. I've long since pulled it. Fun fact: The instrumental song is from a recording I did back in 2005.

The Future of Kindle Publishing

The Future of Kindle Publishing - YouTube
WARNING: (NSFW) This video does provide information about self-publishing yet is meant to elicit laughter, too. Don't take yourself too seriously and have fun with it. Some of the concepts are REAL; however, I highly recommend you do NOT employ them if you wish to have a sustainable long-term self-publishing business.
Kindle Publishing Q&A: Can You Still Make Money in Self-Publishing?

Kindle Publishing Q&A: Can You Still Make Money in Self-Publishing? - YouTube

WARNING: (NSFW) This video does provide information about self-publishing yet is meant to elicit laughter, too. Don't take yourself too seriously and have fun with it. The questions in the video are REAL, but the names have been changed to protect the guilty.

Kindle Publishing 2016: Why it's Better than EVER!

Kindle Publishing 2016: Why it's Better than EVER! - YouTube

WARNING: (NSFW) This video does provide information yet is meant to elicit laughter, too. Don't take yourself too seriously and have fun with it. In this video, I talk about how now is the best time to use Kindle Direct Publishing. Furthermore, I clarify niche selection; how to get off the fence and get into the game.

WATCH ME BEFORE YOU WATCH THE NEXT VIDEOS

Watch the video for full details. I explain the upcoming video releases, so there is no misunderstanding. Thanks in advance.

How to Get a YouTube Thumbnail Image

How to Get a YouTube Thumbnail Image - YouTube

This is a little off the beaten path, but I thought you'd enjoy it nonetheless. I needed an easier way for my assistant to get my video thumbnails without me having to upload it to a cloud drive. This saved a LOT of time! Enjoy! I show how to get a YouTube thumbnail image in case you want to use pictures for videos, blogs or websites.

How to Publish Paperback on Babelcube

How to Publish Paperback on Babelcube - YouTube

This was a video I originally made for my close friend, Kevin S. Allen. So, disregard the "turkey" at the beginning. I'd also recommend you at least putting a back cover on your book too. The reason I whipped this video together was Kevin had been avoiding the paperbacks on Babelcube for the longest time, so I wanted him to take action. Hence why I just skipped the back cover. ---- Success! You somehow cracked the code and/or received an exclusive invite. Never mind the sassy comment at the beginning; I was feeling weird so I just decided to address the viewer as "turkey." Enjoy the video and leave a comment if you have a question. -Dale

The Amazing Business Opportunity in Babelcube

The Amazing Business Opportunity in Babelcube - YouTube

NOTE: It's crazy to see this video over a year later. Make sure you check my full review of Babelcube in my YouTube channel at https://youtu.be/Ne65gcvPbVQ https://youtu.be/0oGeCs1eY-Y May 25, 2016 In this video, I share a recent discovery for opening up more opportunities in self-publishing without having to invest a ton of money or time. I discuss: http://www.babelcube.com (Non-affiliate link above - My thoughts, opinions, and words do NOT represent Babelcube, and I do NOT get any commissions or affiliate sales) Cheap plug - The Stretch Workout Plan - http://amzn.to/1saXyZX If you have any questions, then please leave them in the comment section below, and I'll get back to you as soon as possible. Remember, if you like the video, then click the thumbs up. Show some love and share this video with someone. And, of course, subscribe to my channel and set up your notifications to let you know when I have a new post. Thanks for tuning in!

A Simple Hack for Getting Valuable Information Now

A Simple Hack for Getting Valuable Information Now - YouTube

May 25, 2016 In this video, I show a simple trick I use when watching information videos on YouTube. It cuts your viewing time in half and increases your time working on your new found skill. If you have any questions, then please leave them in the comment section below, and I'll get back to you as soon as possible. Remember, if you like the video, then click the thumbs up. Show some love and share this video with someone. And, of course, subscribe to my channel and set up your notifications to let you know when I have a new post. Thanks for tuning in!

BEWARE: You're Only One Blocked Book Away from Being Banned

BEWARE: You're Only One Blocked Book Away from Being Banned - YouTube

May 28, 2016 In this video, I talk about getting your books blocked, and the potential of getting your Amazon Kindle Direct Publishing account suspended or worse yet, banned. Relevant links mentioned: https://kdp.amazon.com/help?topicId=A2TOZW0SV7IR1U https://kdp.amazon.com/community/message.jspa?messageID=827763 https://kdp.amazon.com/community/message.jspa?messageID=576468 https://www.quora.com/What-legal-issues-should-I-be-aware-of-when-self-publishing-a-book-to-Amazon-Kindle-KDP If you have any questions, then please leave them in the comment section below, and I'll get back to you as soon as possible. Remember, if you like the video, then click the thumbs up. Show some love and share this video with someone. And, of course, subscribe to my channel and set up your notifications to let you know when I have a new post. Thanks for tuning in!

The Unique Wealth Opportunities of the Amazon Associates Program

The Unique Wealth Opportunities of the Amazon Associates Program - YouTube

May 28, 2016 In this video, I talk about the simple command of: CTRL + F = find a word within a document If you have any questions, then please leave them in the comment section below, and I'll get back to you as soon as possible. Remember, if you like the video, then click the thumbs up. Show some love and share this video with someone. And, of course, subscribe to my channel and set up your notifications to let you know when I have a new post. Thanks for tuning in!

How to Craft Beautiful Signatures for More Exposure

How to Craft Beautiful Signatures for More Exposure - YouTube

May 27, 2016 In this video, I share a simple tip to help drive brand awareness in every blog post or email sent. Don't overthink this process; just do it to grow your brand in the smallest of ways. Mentioned link: https://newoldstamp.com/ Look into other email signature services by doing a general search. Remember, if you aren't paying money for a service, then chances are likely you'll have to pimp their services with a link in your signature. If you have any questions, then please leave them in the comment section below, and I'll get back to you as soon as possible. Remember, if you like the video, then click the thumbs up. Show some love and share this video with someone. And, of course, subscribe to my channel and set up your notifications to let you know when I have a new post. Thanks for tuning in!

The Ugly Truth Behind This Useful Promotional Tool

The Ugly Truth Behind This Useful Promotional Tool - YouTube

May 23, 2016 In this video, I share the other side of the Kindle Countdown Deal. Though I had great results with one deal, I only had fair results with another and no results on two others. If you have any questions, then please leave them in the comment section below, and I'll get back to you as soon as possible. Remember, if you like the video, then click the thumbs up. Show some love and share this video with someone. And, of course, subscribe to my channel and set up your notifications to let you know when I..

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Big news came out over the past week coming directly from the Amazon Kindle Direct Publishing headquarters and if you’re a nonfiction writer, this could take your self-publishing business to the next level. 

We’re going to be talking about the new Kindle Publishing Program in 2018, so stick around! 

Great on Kindle Feature: The New Kindle Publishing Program in 2018 - YouTube

Welcome to Self-Publishing with Dale.  

If you want to learn how to publish your message, build your brand, and fulfill your ambition, then subscribe to this channel and turn on the notifications to get all the latest releases. 

Around the early part of 2018, Kindle Direct Publishing had a temporary flaw in the pricing structure and it had many in the Kindle publishing community speculating its purpose. 

For one day only, a few KDP dashboards displayed three royalty structures in the pricing menu as opposed to the two were accustomed to.  

As you may know, Kindle ebook royalty structure is either 70% for pricing between $2.99 and $9.99. And, a 35% royalty for pricing between 99 cents and $2.98 and any price above $10. 

The confusion came when a grayed out 50% option appeared in a choice few accounts. What was it? Would this be any indication of the direction of KDP? Or, was it a mistake on their end altogether? 

Well, the mystery is now over as Amazon Kindle Direct Publishing introduced the Great on Kindle, an Amazon program that spotlights high-quality nonfiction eBooks.  

The benefits of being on the Great on Kindle program include: 

  • A detail page message that identifies it as a high-quality book
  • Promotional credit offers for customers and Amazon assures this won’t affect your royalty
  • Nominations for potential merchandising opportunities, though they don’t necessarily expand on this item
  • A 50% royalty plan if the book’s list price meets their requirements

Now, the 50% royalty may seem like a raw deal for some nonfiction authors out there pulling in 70% royalty. But, you should hear about the requirements before you pass on this unique program. 

The Great on Kindle eligibility requirements include: 

1. Make sure all images are high resolution 

As a nonfiction author with files that are image heavy, you lose out on a large chunk of the profits due to delivery fees.  

The standard delivery rate for eBooks is about a penny for smaller files. But, once you break into the megabytes, it can cost 15 cents per megabyte. 

This doesn’t seem like much to the average self-publisher, but it certainly adds up if you have a 10-megabyte file that sells at a $2.99.  

Between the 30% take from Amazon and the delivery fees, most nonfiction authors with large interior files are left with royalty scraps. 

So, now the 50% royalty is much more enticing, because you WON’T be charged for the delivery fee. 

2. Make sure Enhanced Typesetting is enabled 

Enhanced typesetting is a special layout that allows for faster reading with less eye strain, beautiful page layouts, and large fonts. 

3. Enter unique, accurate book details 

Bad news for you hack artists out there keyword stuffing your metadata. Amazon KDP does NOT want your content.  

They’re looking for clean book descriptions and keywords, as well as, accurate category choices.  

KDP even went onto say: 

Be accurate. Make sure your book details match what’s on your cover and in your manuscript to avoid reader disappointment.  

Be consistent. Use the same title, author, and series name across editions and formats.  

We also recommend entering unique book details. Commonly used terms or phrases in your title, subtitle, or series name can make it harder for customers to find your book.  

Further, as a best practice, don’t be redundant when choosing a subcategory.  

Choosing even a single category will display your book in a variety of searches, so don’t list your book in both a category and one of its sub-categories. 

4. Enable X-Ray 

X-Ray enables you to add your own running commentary that shows up when the reader uses the X-Ray feature. The x-ray feature is kind of like adding Easter eggs to your content. 

5. Correct any typos or formatting errors 

Editing and proofreading are paramount if you expect to be taken seriously in the self-publishing business and Amazon wants to go on to further reward those with exceptional work. 

6. Set up an Author Page 

This one is pretty darned simple and anyone who’s published a book on Amazon should take advantage of Amazon Author Central. 

In fact, I have an entire YouTube video series about the Amazon Author Central Profile Set Up. For a peek at the videos, head over to selfpublishingwithdale.com/authorpage

Even though you may meet all the above, the Great on Kindle program is currently invite-only and on a book-by-book basis.  

This means there’s not much you can do to get into the program outside of meet their eligibility requirements and hope for the best. 

For the full rundown about the Great on Kindle program, head over to Selfpublishingwithdale.com/great. So, what do you think about the news?  

Is this something you’re excited to hear? And, do you see an opportunity for your self-publishing business?  

Hey, if you enjoyed hearing about this info, make sure you share it with someone else who’d appreciate it too. Till later, this has been Self-Publishing with Dale and I’ll catch you soon.

The post Great on Kindle Feature: The New Kindle Publishing Program in 2018 appeared first on Self-Publishing with Dale.

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Have you ever noticed your new CreateSpace book for sale on Amazon as used despite no sales on your end?  

Are you starting to wonder if someone is pirating your book or Amazon is pulling a fast one on you? 

Well, I’ve got your answers and more today, so stick around. 

Unsold Createspace Books Sold as Used on Amazon - YouTube

Welcome to Self Publishing with Dale where you’ll learn tips and strategies for publishing your own books. 

And speaking of strategies, have you picked up a copy of my rock-solid action plan to a stellar book release?  

If not, then you’ll want to get your hands on the Best Seller Book Launch Checklist by go over to SelfPublishingWithDale.com/Checklist

Not too long ago, a concerned self-publisher reached out to me about recent issue he discovered. 

Being a newly published author, he followed all the right steps to launching his CreateSpace paperback book.  

He uploaded, proofed, and published his paperback and within a few days, his book was live on the Amazon marketplace.  

Yet, he was horrified to discover his book was available for sale as used. This wasn’t so much a hit on his ego as it was on logic. 

The fact was he hadn’t sold a single copy of his CreateSpace book. He kept waiting to see a sale pop up in his dashboard yet nothing ever came. 

So, what exactly happened? Was his Createspace book pirated? Had Amazon pulled a fast one on him and distributed used copies without his consent? 

Well, not exactly. In fact, the fault was right under his nose and if you’re like him, then you probably breezed right past the option that makes this possible. 

Quite some time ago, I briefly addressed this issue in my YouTube videos of How Does Expanded Distribution Work on Createspace? and Is Expanded Distribution on Createspace Worth It? 

But, it bears worth in revisiting today since quite a few people have missed the option. 

When you upload your manuscript to Createspace for approval, distribution is your next option. Naturally, you’ll want to utilize the Amazon US and European marketplaces. 

Right below the Amazon distribution selections are the three expanded distribution options of: 

Bookstores and Online Retailers 

Most industry standard sizes are acceptable through this option and you can even expect to see your book through online retailers like Barnes and Noble, Walmart.com or any number of platforms Ingram services. 

But, this isn’t quite the issue since that’s not where the used copies appear. 

Libraries & Academic Institutions 

Though it’s highly unlikely to break into these markets unless there’s enough demand for your book or niche in the community libraries or schools. 

Once again, this isn’t quite the issue since these two avenues don’t correlate with Amazon. 

Createspace Direct 

BINGO! Here’s the deal, this option is available to authorized Createspace resellers. They get to buy your book at a wholesale price and resell it where they see fit. 

In Createspace’s words: 

By enabling this channel, you can make your books available to certified resellers such as independent bookstores and book resellers.  

The CreateSpace Direct program allows eligible resellers to buy books at wholesale prices directly from CreateSpace. 

Though I’m sure there are more service terms for them than I care to research, Createspace resellers are the ones posting your book as used at either a deeply discounted cost or an astronomical figure. 

Now, I’m sure there are a select few who aren’t Createspace resellers and are merely posting books that don’t have permission to sell.  

That’s okay, because you’ll still collect earnings when they make a sale. After all, where will they get the book? It’s only available through Createspace and they have to fulfill the order through them. 

Now, why WOULD they mark it as used? Does it serve any real purpose, or do they see greater sales doing that?  

I’m not sure since I don’t know anyone who is in the Createspace Direct program or resells books. What do you think? 

Why would resellers mark a book as used despite having to buy a brand-new book when fulfilling their sales? Drop me your thoughts, I’d love to hear from you. 

Till later, if you enjoyed today’s content, make sure you share it with someone else who’ll like it too. This has been Self-Publishing with Dale and I’ll catch you soon! 

The post Unsold Createspace Books Sold Used on Amazon appeared first on Self-Publishing with Dale.

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Are you looking for a way to advertise your print book? Would you like to know how you can officially run ads to your print books on Amazon?  

Then, you’ll want to hear how Amazon quietly rolled out a new feature to the Kindle publishing community and how you can push forward massively in your book advertising. Stay tuned! 

AMS Ads for Authors: Advertise Your KDP Print Books - YouTube

Welcome to Self-Publishing with Dale where you’ll learn tips and strategies for publishing your own books. 

If you’re tuning into this channel, then chances are likely you’ll be releasing a book sometime soon. Why not go into your next book launch with a sensible and practical action plan? 

To get my go-to list in the Best Seller Book Launch Checklist, head over to SelfPublishingWithDale.com/Checklist to get your copy today. 

In my YouTube video series on How to Use Amazon Marketing Services in Under 15 Minutes, I discussed how you can advertise your Kindle ebooks for very little money and an excellent ROI. 

At the time I released the video, Amazon Marketing Services, also known as AMS, allowed Kindle Direct Publishing account holders to advertise their Kindle ebooks. 

The big hang up at the time was that was all Kindle Publishers could count on. Some people had to blindly hope sales made to their print books were an indirect result of the AMS ads for Kindle. 

Even more recently, Amazon began to include all relevant sales derived from the AMS ads.  

So, if a customer clicks on your AMS for Kindle ad and purchase your print book, then it’ll show in the estimated total sales in your AMS dashboard. 

That’s still a bit of an issue since ads are based on relevancy.  

After all, if AMS serves your ad to a Kindle buying audience and get a few buys of your print, then what would happen if they offer up an ad relevant to the print edition? 

Well, good news! KDP is officially offering the option to run AMS ads to your KDP print book. 

A good friend and long-time supporter of the channel, Darrin shared a recent Facebook ad post that said… 

Get your books in front of the right customers. You can now promote your KDP paperback books with Amazon Marketing Services. Learn more here… 

I’ll summarize what they shared in as a few words as possible. You can advertise your KDP print book just like you do your Kindle book.  

All the features you’ve come to expect in the AMS for Kindle ads work the same for KDP print. 

Now, you’ll notice I didn’t say AMS for CREATESPACE print books. Sadly, it doesn’t look like they have that feature available.  

And, outside of opening an Amazon sellers account and then an AMS account there, you won’t be able to run ads to your Createspace book through AMS for Kindle. 

I took the liberty of tracking down the URL with all the information about running ads for your KDP print book. You’ll get a brief explainer video and a few helpful hints. 

Outside of that, you can really start running ads to your KDP print books right away. And, starting out at a about a buck a day, you can get more traffic in front of your publication. 

Head over to selfpublishingwithdale.com/AMSPrint to access the information by Amazon Kindle Direct Publishing and Amazon Marketing Service Ads. 

Till later, if you enjoyed today’s content, be sure to spread the love and share it with another Kindle print publisher too. This has been Self-Publishing with Dale and I’ll catch you soon! 

The post AMS Ads for Authors: Advertise Your KDP Print Books appeared first on Self-Publishing with Dale.

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Over the past week, the indie publishing community has taken center stage over the cocky trademark controversy involving steamy romance author, Faleena Hopkins.

As the story grows older, newer developments crop up leaving many indie authors and readers with more questions than they have answers.

That’s why I was fortunate to get the answers from a qualified expert and retired lawyer, Kevin Kneupper.

The Cocky Trademark Controversy Continued

A few days ago, I launched the post entitled #Cockygate: The Cocky Trademark Controversy and immediately found out, this situation was much larger than I thought.

To summarize the situation, successful indie author Faleena Hopkins registered two trademarks for the word “cocky.”

She sent cease and desist letters to an undisclosed number of authors using her trademarked word in their titling.

In her letter, she expressed extending “professional respect” to the authors using her trademarked word and allowed them to simply change the titling while maintaining rank and reviews.

Word quickly spread among the indie publishing community and a large majority expressed outrage over the audacity and calculated move to push authors away from cocky.

From Lawyer to Author to Lawyer Again

One calm voice came to the forefront on Twitter by way of Kevin Kneupper, a bestselling author of the fiction fantasy series They Who Fell.

And, it just so happens that Kevin is a retired lawyer with a specialty in intellectual property and patents.

In an interview yesterday with booksandquillsmag.com, Kevin shared how he found out about the cocky trademark controversy.

Immediately, Kevin knew the kind of problems this could create for authors.

Rather than have authors acquiesce or pay exorbitant lawyer fees, Kevin decided to put his lawyer hat back on.

His first order was to file a petition of cancellation with the US Patent and Trademark Office.

Watch the video interview below with Kevin Kneupper. Or, select one of the questions below this video to skip forward in the interview.

The Cocky Trademark: Petition for Cancellation with Kevin Kneupper - YouTube
Cocky Trademark Interview Questions

Click the timestamp to jump directly to a question you want to hear the answer to. Or, use each time stamp as a guide to skip forward in the video above.

3:20 How did you Kevin go from lawyer to author?

4:02 Did Kevin know of Faleena Hopkins or the Cocker Brother Series books?

5:20 What were the two types of trademarks Faleena registered? How do they function? How were the misused?

7:23 Have any authors affected by the cocky trademark switched back to their original titling?

8:30 When Kevin came across the story on his Twitter feed, what was his first thought? And, what did he do next?

9:56 Could Kevin have foreseen this trademark issue becoming a problem for the indie publishing community?

12:30 Since filing the petition for cancellation with the US Patent & Trademark Office, what has happened? And, what can the indie author community expect?

14:42 What if Faleena Hopkins gives up her trademark, how soon could this problem finish?

15:42 What is the ideal first step when authors receive a cease and desist letter due to trademark issues?

16:46 Is there a way to find a lawyer willing to work pro bono for indie authors?

18:42 Should authors trademark their brands or book titles? Or, is a copyright sufficient?

21:35 What is the best way to handle a case where you believe another writer is lifting your work?

Viewer Questions about Trademark Issues & the Cocky Trademark Controversy

24:34 Why would an attorney advise their client to trademark a common word like cocky?

25:41 Has anyone seen Entangled Publishing has trademarked embrace?

26:45 If a writer previously had cocky in their title, do they have a copyright on that word or title?

28:18 Could we include a word pending trademark registration in a book title?

31:31 What happens when an author uses a US trademarked term in outside regions?

32:40 Can authors sue for damages and lost revenue while their affected books were down?

33:40 How did the US Patent and Trademark Office allow registration for such a broad word in cocky?

35:27 What advice does Kevin have for indie authors to process the controversy and move forward?

How to Reach Kevin Kneupper

A big thank to Kevin for stopping by and taking time out of his busy schedule to answer questions and concerns over the cocky trademarking controversy.

This can be a frustrating experience, but it’s great to see other authors stepping up and being the voice of reason in all the confusion and craziness.

To reach out to Kevin, you can find him on Twitter @KneupperWriter or at Facebook.com/KevinKneupperWriter.

If you enjoyed today’s interview, then share it with someone who’ll find it useful too. In the meantime, this has been Self-Publishing with Dale and I’ll catch you again soon.

The post The Cocky Trademark Controversy Continues appeared first on Self-Publishing with Dale.

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Recently, I released the post about 4 Reasons to Use KDP Print over CreateSpace Publishing, but how do you move your CreateSpace paperback to Kindle Direct Publishing Print?

Today, we’ll learn how to transfer your CreateSpace books to KDP Print. Stay tuned!

KDP Paperback Tutorial: How to Move CreateSpace Books to KDP Print - YouTube

Welcome to Self-Publishing with Dale.

If you want to learn how to publish your message, build your brand, and fulfill your ambition, then subscribe to this channel and turn on the notifications to get all the latest releases.

Now that you caught my post on 4 Reasons to Use KDP Print over CreateSpace Publishing, you may STILL have reservations on moving your paperback books.

And, this could be largely based on how difficult you perceive the process. If that’s the case, I want to assure you it’s dead simple.

Let’s take a look.

1. Set up a new paperback on your KDP Bookshelf.

2. On the Paperback Details page, fill out all the same details as your CreateSpace paperback book.

3. Select “Yes” when asked whether this book was previously published on CreateSpace. Keep in mind, once you migrate your book from CreateSpace, all the metadata will be gone permanently from Createspace.

4. Click “Save and Continue” and you’ll move to the Paperback Content page.

5. Under the ISBN header, enter the same 13-digit ISBN used to publish your book on CreateSpace.

6. Click “Continue” to sign in to your CreateSpace account to validate you own the title.

7. Once redirected to KDP, your book’s files and details should update automatically. Scroll through to see your files and metadata transferred properly. Launch the Previewer and review your book before publishing.

Sadly, you can’t skip this step and, in the event,, your images or layout have errors, KDP print requires you fix these issues before progressing forward.

CreateSpace is more lenient on interior issues whereas KDP print doesn’t allow much room for mistakes.

8. Scroll to the bottom of the Paperback Content page and click “Save and Continue.”

9. In the Paperback Rights & Pricing tab, enter your preferred pricing. KDP recommends you “enter the same price you used on CreateSpace.”

10. Now submit your book for publishing and wait for the notification from KDP that your book is live in the Amazon book store.

I’d highly recommend you order a proof copy or wholesale copy once it goes live to make sure it still measures up to your original CreateSpace.

Bear in mind, proof copies have a watermark on the cover while wholesale copies are exactly like you’d see in the store.

I prefer to order wholesale that way I can gift out the book or sell it as an autographed copy through my email list or site.

One last thing to note is KDP Print is still in beta, so you MAY run into some issues along the way. Drop me a comment should you run into a problem, so I can report it on this channel.

But, remember, if you have a deeper question, it’s best you reach directly out to KDP through your dashboard. I can only problem solve whereas KDP can give you the answers you’re looking for.

Till later, if you enjoyed today’s content, then make sure to check out my other posts about KDP print and Createspace too. This has been Self-Publishing with Dale and I’ll catch you soon!

The post KDP Print Tutorial: How to Transfer Your CreateSpace Books to KDP Print appeared first on Self-Publishing with Dale.

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Recently, an indie author registered a couple trademarks positioning her as the sole owner and monopoly of an irreverent yet everyday term in the word “cocky.” Now that she owns the trademark on this word, this author sent out cease and desist letters to other publishers using her trademarked term cocky. What exactly happened? What can we expect? And, will the success of her trademark registration indicate the direction of the entire publishing industry? Find out more in today’s post about #Cockygate: The Cocky Trademark Outrage. Read on!

#Cockygate: The Cocky Trademark Controversy - YouTube

Welcome to Self Publishing with Dale. If you want to publish your message, build your brand and fulfill your ambition, then subscribe to my YouTube channel. Don’t forget to turn your notifications on to get all the latest content.

Why’s the Deal with #ByeFaleena?

In case you missed it, this past weekend the entire indie author community is all lit up over one author’s recent actions and positioning.

Her name is Faleena Hopkins, author of the successful Cocker Brothers Series, a collection of humorous, steamy romance novels.

A quick glance over Faleena’s deep catalog will uncover solid branding and two registered trademarks in the Cocker Brothers and Cocky series names.

The controversy revolves around the registration of the latter trademark of cocky.

The Uproar over #Cockygate

Fairly innocuous at first, it would seem this author is positioning herself as the only relevant author in “Cocker Brothers” and “Cocky” branded books.

However, Faleena personally contacted every author with her trademarked word in their title and requested a full cease and desist.

I tracked down a screenshot of a supposed message to one of the authors.

Faleena shared how she owns the trademark, and how she was “writing out of professional respect.”

Her expectations are all authors can keep their hard-earned rankings and reviews by simply altering the title of all iterations in ebook, print and audio.

The Threat of Legal Consequences over the Cocky Trademark

The alleged message further stated:

My attorney at Morris Yorn Entertainment Law has advised me that if I sue you, I will win all the monies you have earned on this title plus lawyer fees will be paid by you as well.

Wow! Apparently, her attorney is not only well-versed in law, but he is also a psychic fortune teller (sarcasm intended).

She further reassures all authors have to do is to adjust, rename and republish their book. And, they can do so without losing reviews.

Though she acknowledges hard work put into the respective books, Faleena clearly sweeps the real problem under the rug.

The Cost of Changing over the Cocky Trademark

It costs publishers time, energy and money to create new covers, format interior content, adjust marketing plans, and educate the current reading audience on the change.

In one statement on her Twitter account, Faleena stated her trademark was in fact to protect her readership and avoid audience confusion.

And, she even tweeted,

Books published prior to my series I didn’t send letters to.

-Faleena Hopkins via Twitter

Granted, the Cocker Brothers series is highly successful. Quite a few of the titles have been among the Kindle All Stars program.

Are her readers so uneducated they can’t tell the difference between a book published under her name and some other random author?

I doubt it.

And, are her readers unaware of Amazon’s liberal return policy?

This is possible.

She could’ve saved money and heartache if she sent out an email, posted a video, or inserted a blurb in her books about this discrepancy.

The Cocky Trademark

What do we know about the trademarks filed?

Faleena Hopkins published her first Cocky book on June 16, 2016, and has a registered trademark with the United States Patent and Trademark office for:

1 A Stylized Form Word Mark

For the record, I am not qualified to decipher the legalese, but I can tell you exactly what the word mark entails according to what it says on the USPTO.gov site.

The registration date for this trademark is Tuesday, May 1, 2018. So, this date further validates recent communication by Faleena with other authors using her trademarked word.

The work mark covers a series of downloadable e-books and books in the field of romance.

And, a Mark Drawing Code of (5) WORDS, LETTERS, AND/OR NUMBERS IN STYLIZED FORM. To see the trademark registration, click here.

The reference to the “stylized form” has some speculating Faleena filed a trademark using a specific font with no prior consent from the creator.

I’m uncertain if this bears any relevance in the trademark issue. But, an alleged original creator of her stylized font made it abundantly clear on Twitter, he did NOT give permission to trademark his work.

2 A Standard Character Mark

Much like the previous trademark, the registration covers a series of downloadable e-books and books in the field of romance.

Unlike the last registration mentioned, this is a broader registration covering any use of the word cocky in branding or titling. See the second trademark here.

The registration for the standard character mark is April 17, 2018. Faleena originally filed both trademarks on September 12, 2017.

Faleena shares on her Twitter profile how she seems to be enjoying the limelight by stating:

I am #byeFaleena. Blushing smiley face emoji. Let the public stoning commence. I’ll be over here eating ice cream. Mmmm. Mint Chocolate Chip. So good.

She isn’t budging on her stance. Will enough indie authors or the publishing community work together to repeal this trademark registration?

A Sign of What’s to Come?

What exactly does this mean for the publishing industry as a whole?

Will we have to file a trademark for all our titles just to publish a book?

Though I’m one to make a few jokes and laugh, we do need to take this seriously.

Faleena is not the first nor the last to file a trademark on a common word.

Now other shrewd authors are aware of this business tactic. Can we expect to see the end of all creative book titling in the foreseeable future?

Will we have to resort to publishing books with numerical titles if all useable words carry a trademark?

What Do You Think About #CockyGate?

If you are in favor of Faleena Hopkins, then feel free to drop her words of encouragement at her YouTube channel Faleena Hopkins Official or her Twitter profile @FaleenaHopkins.

Or, if you want your voice to be heard, then join the petition on MoveOn.org at the quick link of SelfPublishingWithDale.com/Petition where they plan to file a letter of protest with the US Patent and Trademark Office.

Or, if you want to go it alone and file your own letter of protest with the US Patent and Trademark Office, simply head to the quick link of SelfPublishingWithDale.com/protest.

Bestselling author and retired lawyer, Kevin Kneupper shared on Twitter he filed a letter of protest and made a copy available through a Dropbox link on his Twitter profile @kneupperwriter.

In the meantime, if you found this post useful, then share it with other’s who’ll would find it insightful too. Till later, this has been Self Publishing with Dale, and I’ll catch you soon.

Under the Fair Use doctrine, a trademark may be used without permission for commentary or criticism as long as the purpose of the use is not the same purpose of the trademark. This doctrine includes informational, editorial, and comparative purposes.

The post #Cockygate: The Cocky Trademark Controversy appeared first on Self-Publishing with Dale.

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Have you been thinking about moving your paperback book from CreateSpace to KDP Print? Do you want to know the benefits of publishing your print book on KDP print versus CreateSpace?  

Then, you’ll want to tune in today as I give you four reasons to move your CreateSpace book to KDP Print. Read on.

4 Reasons to Use KDP Print over CreateSpace Publishing - YouTube

Welcome to Self-Publishing with Dale.  If you want to learn how to publish your message, build your brand, and fulfill your ambition, then subscribe to my YouTube channel and turn on the notifications to get all the latest releases. 

Have you published a paperback book on the Amazon-owned CreateSpace Publishing platform? Are you beginning to wonder if CreateSpace is shutting its doors?  Drop me your thoughts, I’d love to hear from you. 

KDP Print: The New CreateSpace?

Not too long ago, we published a video on YouTube about the potential Death of CreateSpace. Many industry insiders worry over the potential closing of the Amazon subsidiary of CreateSpace. 

Understandably so, considering the recent addition of print to the Kindle Direct Publishing platform. Sure, people were sweating the demise of CreateSpace out the gate. 

But, now that KDP Print is slowly implementing changes and benefits CreateSpace doesn’t offer, it has many indie authors wondering, should I move my CreateSpace book to KDP print? 

 That’s why I thought I’d kick you a handful of reasons to move your CreateSpace book to KDP Print. 

4 Reasons to Publish on KDP Print versus CreateSpace Reason #1: No Expanded Distribution Sales 

In my previous posts about How Does Expanded Distribution Work on Createspace? and Is Expanded Distribution on Createspace Worth It?, I covered the pros and cons of using this option on CreateSpace. 

Currently, KDP Print doesn’t offer expanded distribution. According to the feature comparison checklist of KDP Print to CreateSpace, they plan to eventually add this feature to the KDP platform. 

Let’s face the facts, expanded distribution has two factors working against it:

  1. Loss of profits due to the middle man collecting their cut
  2. No control in advertising – you’re left to either driving traffic to the various expanded distribution platforms or hope marketing

Sadly, relying on hope for marketing or organic traffic doesn’t quite get the book sales for most indie publishers.  So, if you aren’t drawing a dime on expanded distribution or even use that option, why not consider moving your book from CreateSpace to KDP? 

Reason #2: Advertising through KDP Print

Outside of opening an Amazon seller account like Amazon Advantage, there’s really no way to internally drive traffic to your CreateSpace book. 

Technically, Amazon reps state Amazon Advantage is not for advertising your print books. At least, they informed me and others time and again.

Recently, in my post about AMS Ads for Authors: Advertise Your KDP Print Books, I shared how KDP is officially allowing you to advertise your book through your AMS for Kindle dashboard. 

I’ve covered how AMS ads are dead simple in my YouTube video series How to Use Amazon Marketing Services in Under 15 Minutes

Now take the knowledge on driving traffic to your eBooks and apply it to advertising your KDP paperbacks today. 

Reason #3: One Less Item 

Ling-chi, also known as, death by a thousand cuts. Every time you have to open a different dashboard or check the latest report, you slowly remove tiny chunks out of your day.  

And, that’s time that’d be better spent on producing more high-quality work or marketing your latest book. 

Having your ebooks and print books in one spot, for the lack of better words, cuts down on the number of distractions.  

Is Publishing on KDP Print Safe?

I understand how some indie authors feel about putting all their eggs into one basket when publishing ebooks and paperback books in one account. 

The truth is, you shouldn’t hedge your bets on any one avenue. That’s why you should diversify your self-publishing portfolio and build a business that reaches beyond just the Amazon marketplace. 

You have the choice of building a brand through video, audio or even your own website. Relying solely on Amazon KDP or CreateSpace for your income is a disaster waiting to happen.  

If you’re balking at moving to KDP Print because of worry over losing it all at one false step, then you haven’t taken the proper steps to protect your business anyway. 

Focus on how to protect your business first. Then, look at how you can optimize your workflow by only having to open one dashboard instead of two. 

Reason #4: KDP Print Future Expectations 

Though KDP print is still in beta, they’ve already publicly stated their intent to acquire the same features and perks you’ve come to expect in publishing books on CreateSpace. 

In August 2017, I published the YouTube video about KDP Paperback vs Createspace Book Publishing. At the time, CreateSpace had only one factor working against them – distribution to Amazon Japan. 

KDP print didn’t have much working in their favor including no proof or wholesale copies, no distribution to Amazon Mexico and Canada, and no expanded distribution. 

Numerous changes happened at KDP Print. And though they haven’t picked up distribution to the previously mentioned regions, they had opened proof and wholesale copies. 

Admittedly, their idea of ordering proof copies is kind of wonky at the time of this release. You can order a proof but only after it’s live in the Amazon Book store.  

If enough of us complain about that misguided option, I’m sure KDP will fix it to where we can order proofs before our book goes live. 

Essentially, KDP states in their article Move Your CreateSpace Paperback to KDP (Beta) they have intent to get expanded distribution and distribution to Mexico and Canada. 

And, if I were a betting man, then I’d say it’ll be sooner than later. 

What Do You Think about KDP Print?

With more reasons stacking in favor of KDP print, you’ll eventually have to wonder when it’s finally time to take the dive. 

I know it can be scary especially if you’re used to the comforts of the familiar CreateSpace platform. I can assure you, I share the same reservations.  

I’ll remain cautiously optimistic and will share with you soon how simple it is to migrate your Createspace paperback book to KDP print.  

Till then, if you enjoyed today’s content, then help a friend out and share it with them too. This has been Self-Publishing with Dale, and I’ll catch you soon! 

For other articles about KDP and Createspace

KDP Paperback vs. Createspace Publishing

Startup Costs of Kindle Publishing

Expanded Distribution Through CreateSpace

Createspace ISBN vs. Buying Your Own

The post KDP Print: 4 Reasons to Use KDP Paperback appeared first on Self-Publishing with Dale.

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How do you sell your books? Amazon? Barnes & Noble’s online store? By hand from a box in the backseat of your car?

How do you feel about your sales? Making some decent money? Making some indecent money? Not making money at all?

Does it seem like something is just not quite clicking in your marketing plan?

Alright, no more questions.

Look, selling your book on retail sites like Amazon is a good idea. I’m not going to try to tell you not to list your book on Amazon. I mean, the chances of someone coming to Amazon to buy your book and leaving with an Ambient Narwhal Nightlight instead is slim, but still…do you really want to rely on the world’s biggest and most diverse retailer as your primary outlet for sales?

Wait..Sorry. I guess there are more questions.

What I’m getting at is this: you shouldn’t expect a behemoth retailer like Amazon to do anything more than list your book and take a slice (a big slice) of your profits if you make a sale. They don’t actually care all that much about your individual book. Amazon is selling products and yours is just one among many.

The Times They Are Changing

The modern web is a diverse communications tool. Thanks to a huge range of open source technology and design, along with the growth in Semantic Web practices, brings us to a place where anyone can easily maintain a strong web presence. The need to lean on retailers as a sales medium is shrinking. Fast.

Savvy creators use social media and online communities to build a following. Your readers can come from all over the world because the world is all connected!

If you’re putting all this effort into courting and capturing followers on social media, on forums, and through your own website or blog, it would be crazy to then drive them away from your platform to buy your book.

Imagine going to see your favorite band at a local venue. You’re pumped to see them perform live. You want to contribute and support them, to enjoy the experience with a memento—so you go in search of the merch booth. What you find instead is instructions to go to a store somewhere else and buy a t-shirt or CD. So, you do. You really want to buy that memento.

When you get to that store—it’s not far, just a few steps from the venue even—you grab that t-shirt you wanted and throw it in the cart. Oh look! They have the dog food your pooch loves. And at a great price. Might as well get some of that too. Oh and there! A crazy lamp that looks like a woman’s leg! From “A Christmas Story!” You didn’t even know you wanted that. This store is full of cool stuff!

By the time you finish browsing and shopping, adding to your cart, removing some things, deciding that no, that leg lamp probably isn’t a good idea, you’ve completely forgotten about the concert you were so excited about!

Yes, I know, this is quite hyperbolic. But I hope you take my point. Why spend all the effort to attract an audience and get them to connect to you online, only to sell your merchandise elsewhere?

I don’t even feel bad about that question. It’s a good one.

Lulu + Shopify is the Solution

Here’s a solution: sell direct to your readers!

What we’ve done is rebuild the Lulu book publishing tools we’ve offered free for years at Lulu.com and make it into an application easily integrated with all kinds of other web tools. This is the power of web 3.0. Because so many various sites use API infrastructure to build their platform, plugging in other tools is a breeze.

So now, an author can create a store on Shopify to sell their books, then add our Lulu xPress app to sell those books on-demand.

I’ll come back to this. Let’s dispel a couple of possible misconceptions you may have right now:

1. Selling direct is not a poor alternative to other distribution options (like Amazon).

You would not believe how many people hear about Lulu’s eCommerce integrations and react by saying something like “that’s silly, why wouldn’t I just sell on Amazon?”

Better question might be, “why wouldn’t you sell on Amazon and your own website?” Because that’s what smart authors do. They make their book available on a variety of retail sites in a variety of formats.

2. Fewer people buy direct—everyone uses Amazon!

Yup it’s true. Amazon is what it is today because they offer ease and convenience. What they don’t offer is a lot of revenue to authors selling print-on-demand books. You might sell ten times as many books on Amazon, but you’ll likely make the around the same amount of revenue selling direct.

The real benefit of selling direct is the captive audience. A reader coming to your site to buy sees all the content you’ve created and sees the other material you have for sale – like a back list.

How are Lulu and Shopify the Solution?

Your turn to ask questions! And I would imagine your questions start off like this “How are Lulu and Shopify the solution?”

Great question! Lulu has the best self-publishing tools in the industry. What makes Lulu so awesome is that our publishing tools are free to use and can be accessed open-source through our API.

Now you can plug that publishing tool into Shopify, the hottest eCommerce solution on the market. Bam! Now you have an automated storefront for your books and a print-on-demand fulfillment engine. This is the power of a plug and play Internet.

Best of all, these tools come alongside all existing options for distribution. Amazon, Ingram, Barnes & Noble, and iBookstore aren’t going anywhere. I can’t stress this enough. Using an eCommerce solution doesn’t mean you’re giving up your existing distribution plans.

What it does mean is that you can take even more control over your work. That’s kind of the point of self-publishing, isn’t it? Your work, done your way. If you’re not sure, I encourage you to think more on it, and maybe even give eCommerce a chance. If you have a web presence and plan to grow it, there’s really no reason not to be selling direct.

And now you can provide those direct sale options with the convenience you need, the quality you demand, and the revenue share (all of it, by the way) you deserve.

Learn more here: https://xpress.lulu.com/integrations

Don’t miss this interview with Chelsea Bennett from Lulu.com…a podcast exclusive! If you like what you hear, get more exclusive UNCUT interviews by subscribing for the Extra Extra blog content you can’t get anywhere else for just $4.99 per month!

Self Publishing A Book On Lulu Press With Chelsea Bennett - Podcast Exclusive! - SoundCloud
(1666 secs long, 28 plays)Play in SoundCloud

The post Self-Publishing + eCommerce = A Better Way to Sell Your Books appeared first on Self-Publishing with Dale.

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Have you started an email list for your self-published book? Do you have a way to communicate with your reading audience beyond the publication world? If not, then you may want to hear why email marketing for authors is your solution. Read on!

Email Marketing for Authors - YouTube

Welcome to Self Publishing with Dale, and if you want practical strategies and solutions for do-it-yourself publishing mastery, then subscribe and hit the bell icon next to it to get notifications on all my latest videos.

Do you have an email list for your author platform? If not, why? Also, what is your preferred email marketing service provider? Do me a solid and drop your honest thoughts in the comments below.

What is Email Marketing for Authors?

You may have heard this many times before or you’re an established self-publishing veteran: the power is in the list. Well, what exactly IS an email list? And, what kind of sorcery or witchcraft does it possess that it wields some kind of power over you audience?

An email list is insider terminology for a directory of your valued readers. You simply collect the names and email addresses of readers who want notifications on your latest publications, deals and author info.

I’ll cover how you collect in a future video, so for now, let’s talk about why the power is in the list.

How the Power is in the Email List

Here’s the short answer of it. Regardless of the online retailer you use to publish your work, your reader is not your customer. They are the online retailer’s customer.

If business were to ever go south for the online retailer or the business relationship you have with them, then you are sent up the creek without a paddle. As an example, if Amazon were to ever sever their business relationship with you, then YOU are at a loss, not them.

Because they’ll still have their customers, but then you are left without your readers.

Reason #4: Keep Your Customers

What’s the best way for you to take your readers with you wherever you go. One excellent way to keep your readers as lifelong customers is an email list.

Of course, I already shared one primary reason to have an email list in that you retain your reading audience and loyal buyers. I’m going to share four additional reasons to start an email list TODAY.

Reason #3: Build Relationships

Readers don’t care what you know, till they know that you care. Sure, this old quote serves the nonfiction audience better than fiction, but at the end of the day, readers want to connect with a real person.

Reason #2: Build Value

The fact is your email list isn’t solely based on sales, that’s just a by-product. Yes, you should sell something to your list. No, selling shouldn’t be the only thing you should be communicating to your audience.

Think of your email list as communicating with a friend. Sure, friends love to support you and help you out through product purchases.

However, it’s much like being in a direct sales company. If you continually hound your friend and family about your MLM’s latest designer energy drink, then they will probably stop answering your calls or reaching out to you for fear of you badgering them for more buys.

A great resource for understanding the balance of building value and sales, check out Gary Vaynerchuck’s book “Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World.”

Reason #1: Build a Team

And lastly, the number one reason to start an email list is to build a team.

I know this seems rather contrary to what most experts would have you believe, but the fact is if you are new to email marketing and self publishing, then building a team is FAR greater than making sales. Here’s why.

Once you set up an email list, you can then get a better gauge on who your most valued readers are. It’s not enough your readers subscribe to your email list, they need to engage for this relationship to work.

After you fire off a few emails, look at your analytics to see who opens your emails and clicks on any relevant links. Once you can identify who opens, clicks AND buys suggested products, you’ve then found your loyal fanbase.

Contact that small segment of subscribers and offer them unique opportunities in advanced copies, beta reading teams and the biggie, a book review team.

Find out why having a book review team is so important and why reviews are so powerful in my video about how to get more reviews.

Final Word on Email Marketing for Authors

There is no perfect action when it comes to email marketing for self-published authors. Just get started. That’s it! No magic. No filler. Just real stuff!

That’s all the time we have for today. Hey, if you enjoyed this, then share it with someone you know who may like it too. Till later, this has been Self-Publishing with Dale and I’ll see you guys soon.

The post appeared first on Self-Publishing with Dale.

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