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You won't find the real Tuscany by the Leaning Tower.  The true Tuscany thrives away from the tourist track. In this Tuscany, your travelers won't just see the sights–they'll savor the soul of Italy:

Tempted by Tuscany yet?  Just click the photo below to unlock Tuscany's less crowded side.

Experience the undiscovered Tuscany for yourself with us next spring. Apply today to join our 2019 Agent Trip to Tuscany (3/23/19 – 3/30/19):

Ciao, ciao!


Christopher Atwood

P.S. Below you'll find 3 trattorias in Tuscany that your travelers will love:

Fabulous Florentine Fare

Tucked on a side street in Florence, Gilda Bistrot is a haven from the crowds. Gilda, the owner, will welcome you with a kiss on each cheek — serving up rustic and yet refined classics.

Savoring Siena

Siena's side streets are home to the city's tastiest eateries. La Chiacchiera is your textbook Tuscan trattoria — boasting hand-written menus, liters of local wine, and fresh pasta.

Unforgettable Aperitivo

Located in Florence's quieter Oltrarno district, Fuori Porta is a favorite happy-hour haunt of locals. From the terrace, you can glimpse the vine-dotted hills of Chianti.

The post Tempt Your Travelers with Tuscany’s Quieter Side appeared first on See Italy Travel.

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See Italy by Laura Massoni Travel by Daniel Collinsworth - 9M ago

It is pretty much a fact that when people think of traveling to Italy for the first time they think of three main cities; Rome, Florence and Venice. Those who travel during the right time of the year might also consider making their way to the Amalfi Coast during their introductory trip. No matter what, Rome is almost always at the top of everyone’s list.

I’m sure you’ve heard the saying that starts, “When in Rome…” Most people think that means that when they don’t know how to act they should mimic the actions of the people around them. I have a different take on that saying.

I have a long-held theory that for whatever reason when people visit Italy they begin to feel like they are Italian themselves. Maybe it’s the warmth of people they’ve met or the rich history everywhere they turn, but for whatever reason people begin to feel like they are part of the Italian family, especially when they are in Rome. Although I am not from Rome I have a special affection for that city and its people.

If you are a regular newsletter reader then you know that we moved to Sicily last September and we are spending this summer in San Diego. I have to admit I have been a little homesick since we left. Wouldn’t you know it though that just when I was starting to really miss my Italian family, the cosmos sent me an unexpected, but very much appreciated gift in the form of the first friendly match of the International Champions Cup soccer tournament.

The first game was held in San Diego on Wednesday and the part that made it an extra special gift was that it featured the A.S. Roma team taking on the Tottenham Hotspur F.C.

Let me tell you, nothing brings Italians together quicker and with more passion than soccer. Thanks to the timing and the team I’ve coined a new phrase, “When in San Diego…cheer for Roma!!!”

I even found a San Diego based fan club for the Roma team!

So, when do Italians really reunite? When the Italian soccer team plays and that’s it! OK, maybe when there is good food and wine on the table some reuniting will begin, but ultimately soccer makes us all stand up and cheer!

So, this week having the A.S. Roma team in San Diego I felt closer to Italy, closer to the aperitivos and closer to what makes me happy, the Italian warmth and way of life. Even though they lost, having them here lifted my spirits immensely.

Ciao,

2018 continues to be an amazing year and I have enjoyed numerous discoveries and gained new perspective and insight that has enhanced my expertise immeasurably for Sicily as well as the rest of Italy. If you have considered, even just a mid-summer daydream of a thought, of building your Italian travel expertise then you might want to join us on a path of discovery and understanding of why your clients will love you EVEN MORE because of us.

If so then come to Sicily with us next April and soon after you could receive email from your clients like Janine does – see our Italy Praises and Love section below.

Inquire here…!

***

By the way, if you want to know more about our next educational/FAM trip to the south of Italy please let me know, it is happening next year, April 1 – April 10th, 2019, and it will be EPIC!

***

We ONLY have 1 spot remaining on the 10/29 – 11/05 Tuscany educational trip. Don't MISS it because it will be SPECTACULAR!!!

This is an amazing opportunity and there is only ONE spot left. If you haven't seen the itinerary yet you can download it here.

If you are interested then please don't wait to reserve your seat. Start the process by clicking here.

The post When in Rome… appeared first on See Italy Travel.

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7 Ways to Skip the Tourist Traps

You’re in a foreign country and don't know where to eat. You spot a sign advertising a  Tourist Menu! So, you think to yourself: ‘Why the heck not?'  Flash forward an hour and your belly is not smiling.

Your service was sloppy.

You drank watered down wine.

Your pizza tasted like burnt cardboard.

All you wanted was a marvelous meal. But, lunch left you feeling duped. We've all been there.  Check out our recent blog — 7 Ways to Skip the Tourist Traps in Italy — and never settle for sup-bar supper again.

Whenever your travelers discover Italy with us, we book meals only in 100% Italian-approved eateries — the neighborhood trattoria in Tuscany or the rooftop ristorante in Rome.

No one goes to Italy to complain about the food, right?! Our on-site connections help you access the Italy beyond the tacky crowds.

Click the orange button below for your own custom Italy itinerary.

Ciao, ciao!

Christopher Atwood

Marketing Director

www.seeitalytravel.com

inquires@seeitalytravel.com

(858) 201-6424

P.S. You're invited to discover Italy with us! Apply here to join our 2019 Educational Trips. We'll uncover togetherTUSCANY (3/23-3/30)SICILY (4/01-4/10) and ROME, VENICE, FLORENCE (fall 2019).

The post How can you recognize a tourist trap? appeared first on See Italy Travel.

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Tan under the Tuscan sun or soak up Sicily’s shores. Summer is the ideal time to experience Italy. Not sure where to go? Explore 6 of our must-see summer escapes.

Charming Lake Como

Como is Italy's third largest lake — framed by lush green hills and snow-capped Alp peeks. Quaint towns teem like fish around the blue-green lake. Visitors might slumber like royalty in a sublime Grand Hotel. PRO TIP: Explore stunning noble villas along the lake, like the glorious Villa Melzi.

Otranto's Secret Shores

Otranto boasts a wopping 10 kilometers of sapphire-blue beaches. The city's old town features waterfront trattorias and a stroll-worthy seaside promenade. PRO TIP: Puglia's pristine beaches are best reached by boat! Discover Otranto’s secret coves on a private boat excursion.

Glorious Lake Garda

Lago di Garda is the Italy’s largest lake — encircled by fishing villages and luxe resorts. Garda is ideal for travelers seeking natural beauty (the water is really that blue!) paired with jaw-dropping accommodations. PRO TIP: Visitors can boat to the Island del Garda to drink in an epic 360-degree view.

Sicily's Scala dei Turchi

Sicily's Scala dei Turchi is unlike any beach in Italy — boasting wind-carved cliffs, baked white in the Sicilian sun. Beach lovers can bask here on the soft rocks before taking a cooling dip in calm, sky-blue coves. PRO TIP: Slumber in style in Agrigento, overlooking 2,500-year-old Greek temples.

Marvelous Marina di Camerota

Marina di Camerota wins awards each year for its peerless beaches — considered the most stunning in Italy. Visitors might cruise along the rocky coast or make wood-fired pizza with a local nonna (grandma). PRO TIP: The region's 700 square-miles of protected land ensure it will stay unspoiled.

Lovely Lake Orta

Lake Orta is less crowded than its nearby sibling Lake Como. Stay in the adorable town of Orta San Giulio, located on the lake. Visitors might boat to the San Giulio Island – home to a 12th-century church. PRO TIP: Ideal for travelers looking for a get-away-from-it-all escape.

The post Summer Bucket List, Italian-Style appeared first on See Italy Travel.

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Let's face it — fancy brochures just don't cut it for the most discerning travelers.  They want you to PERSONALLY vouch f0r the quality of their trip. They need reassurances that disappointment won't follow departure.

But, it's hard to inspire confidence when all you can say is “I've heard great things about this tour company.”  Have you slumbered in their  hotels? Have you experienced their guides? Have you vetted their on-the-ground staff?

If your answer's no, you're missing potential bookings.  First-hand expertise nurtures trust in clients.  And, trust is why clients turn to  travel advisors in the first place. It's the difference between reading a restaurant menu and hearing a foodie friend rave about a meal there. Which would inspire you more to act?

Simply put, your clients deserve for you to know firsthand the places you sell. So, we're inviting you to discover the authentic Italy with us in 2019:

Our Educational Trips will transform how you sell Italy. Instead of pitching a product, you'll learn to sell by sharing your soul-touching memories — memories you can then recreate for your clients!

Will we see you in Italy in 2019, Sunni? Details and dates down below:


Christopher Atwood

Marketing Director
Phone: (858) 201-6424
Site: www.seeitalytravel.com
E-mail: info@seeitalytravel.com

The post Revealing Our 2019 Educational Trips to Italy! appeared first on See Italy Travel.

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At some point every summer I get to the point when I just give in, I just give my kids what they want, pasta for lunch and dinner, gelato for their afternoon snack and then candy after dinner. Sometimes it takes more energy than I have to do the right thing. Of course I will pay the price later on because this diet will undoubtedly lead to a sugar-fueled, carb-loaded crescendo followed by a crash later that night.

Obviously this can’t be the norm, it has to be an every once in a blue-moon, or more topically, a once in a total-eclipse-of-the-sun thing, because if this were done every day it would hinder the way I want them to be raised and educated. They might come to think that they are entitled to everything just because they “want” it. Then when the real world comes calling, in the form of adulthood, they will be bitterly disappointed. Not only that, they will blame me for their disfigured body, cloudy, sugar addled brain and needy mind-set.

This is exactly the point, our mind-set has everything to do with how successful we are operating our business. It’s the difference between being able to provide our professional expertise to our client and simply taking their order.

Order taking is easy, easier than we think but when done year after year, it can drain the creative energy right out of us, making us listless and unhappy. Continuing along this path we’d end up losing our identity while wondering, “Why am I in this business anyway?”

As my husband said recently… “The next time you feel the need to ask yourself… ‘Why am I here?’ … Answer yourself, ‘I am here because I am the only person capable of doing what needs to be done, in this moment in time, with these circumstances, to create the best outcome!’”

To cede that responsibility to anyone else, is to hand the job off to someone completely inadequate and unqualified to do the job.

What am I saying? Simply, that YOU are the expert and as the expert you know what is best for your clients. Don’t always give them just what they ask for, but give them what they need because USING your travel intelligence and experience to craft a solution will give your clients the best experience possible every time! And THIS will be the reason why your clients book with you time and time again!

If they decide to book on the internet or compare you to another operator it is because they are asking you to take their order while ignoring the value that you have to give them.

The most important key to remember… always LISTEN and then DELIVER.

Ciao,

2018 continues to be an amazing year and I have enjoyed numerous discoveries and gained new perspective and insight that has enhanced my expertise immeasurably for Sicily as well as the rest of Italy. If you have considered, even just a mid-summer daydream of a thought, of building your Italian travel expertise then you might want to join us on a path of discovery and understanding of why your clients will love you EVEN MORE because of us.

If so then come to Sicily with us next April and soon after you could receive email from your clients like Janine does – see our Italy Praises and Love section below.

Inquire here…!

***

By the way, if you want to know more about our next educational/FAM trip to the south of Italy please let me know, it is happening next year, April 1 – April 10th, 2019, and it will be EPIC!

***

We ONLY have 1 spot remaining on the 10/29 – 11/05 Tuscany educational trip. Don't MISS it because it will be SPECTACULAR!!!

This is an amazing opportunity and there is only ONE spot left. If you haven't seen the itinerary yet you can download it here.

If you are interested then please don't wait to reserve your seat. Start the process by clicking here.

The post A Mid-Summer Daydream… appeared first on See Italy Travel.

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In this age of internet bookings, you have to work extra hard to prove your worth to clients. It’s not enough to book flights any more. You’ve got to show travelers that you possess tools they just can't access on their own.

One amazing tool that more and more travel advisors rely on is the AXUS TRAVEL APP. This nifty app. helps you to easily share phone-friendly itineraries – including your own logo, up-to-the-second tour details, and mobile maps. Updates to the itinerary are automatically sent to your travelers' phone in real time — no matter where.

At See Italywe always strive to enhance our collaboration with agents. So, we’re thrilled to announce that See Italy trips can be automatically imported into Axus! No more annoying copying-and-pasting.

We’d love to hear your input. Do you want to share mobile-friendly itineraries with your clients? Click below to tell us if you use (or plan to use) this cutting-edge tool:

Submit Answers

One itinerary. One app. One seamless experience.

The future of travel is already here and we think your clients are going to be wowed! Don't forget to submit your answer here — it'll just take 1 min.

Ciao, ciao

Christopher Atwood

info@seeitalytravel.com

www.seeitalytravel.com/about-us

direct: 858.201.4179 / hours 9:00am – 6:30pm EST

P.S. Apply to join our special agent trips to Italy. You're invited to see Italy with us in 2019! We'll explore TUSCANY (3/23-3/30)SICILY (4/01-4/10) and ROME/VENICE/FLORENCE (Oct./Nov.)

The post The Future of Travel is Here appeared first on See Italy Travel.

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As a business owner you find yourself always looking forward, planning for the challenges that face you today as well as determining your path into the future. With this in mind I thought that it would be interesting to take a look back at what I was thinking this time last year by republishing my article from July 6, 2017.

I'm interested to know what you think so if the mood strikes you please send me an email.

Originally published July 6, 2017.

I love planning FAMILY holidays for our travelers even though it’s not easy to satisfy the tastes of kids from 6 to 26. Just think of your own family and the strife that can surface when trying to decide which movie to see or where to go for dinner and you’ll have an idea of how hard this can be. But I LOVE the challenge of ensuring that everybody has a great time traveling while providing a variety of activities to keep everyone entertained.

The task of planning family holidays is infinitely easier when you don’t have to cater to one person in particular. In my family, for instance, because no one is selfish and they all understand that time together means doing things that makes everybody happy, the planning phase is joyful. The beauty of an extended family is enjoying every moment no matter what “the moment” is.

My family is very much what most people imagine the typical Italian family to be. So, when I decided to focus only on Italian travel, I started with an office in Italy first, adding our United States headquarters later. During the nine months it took to open the Italian office I learned how to make everyday life feel like a supreme, fun and engaging Italian family vacation!

When planning for my own family I had to keep in mind that my husband loves history, my two older daughters love action, my son likes to create and build all day long and my littlest one loves laughter and parties. Her “old” 6 year old soul is happy by just being in the moment and trying anything new. She is, like all the rest, as curious as a cat too.

During our last Italian family vacation we took a bicycle tour of Florence together which satisfied everyone. We mixed in some history, food and sparkling drinks they all remembered having tried before. Then we enjoyed strolling through a colorful market and ended up visiting the Leonardo museum. All in all, everyone had a blast with memories that will stay with them forever, and we, as parents, were blessed to feel our hearts swell with joy by seeing everybody enjoying each other’s company under the Tuscan sun.

I can tell you that without my Italian office’s support that trip would not have been as successful and some of those cherished memories would not have been formed.That’s right. Even I, the expert in Italian travel, would have not been able to do it all by myself!.

Scouting the perfect fit for myself or for customers that come through See Italy is not always easy but this is why the support staff we have IN Italy is the most important piece to the puzzle we provide. Their knowledge, experience, passion and dedication to our clients is not equaled anywhere. They are the critical ingredient to our success which we measure by how often 1st time clients return to become your clients for life while providing you referral after referral.

Without our Italian staff, we would just be selling a commodity, not providing experiences and memories that last a lifetime!

This September my family will be putting a foot on Italian soil, or more precisely on Sicilian soil, where we will be joined by the nonni (grandparents) for this one year journey that will help us become even greater experts in family travel and travel to Italy in general. I have been living in the United States for 25 years this September, having resided more years here than in Italy! I have lived in both cultures extensively which gives me unique insight into what it truly takes to create and customize a wonderful Italian experience for individuals as well as families.

Even with all my experience, I cannot wait to learn more, deepen my knowledge of the boot and especially build and strengthen my relationships with our suppliers. The best part is that I will be doing all of it with the help and support of both the US and Italian offices and together we will gain invaluable knowledge and experience.

I feel lucky and I feel fortunate to be able to embark on this extended adventure. But even without all of the excitement about the journey ahead I consider myself blessed beyond reason because in serving you and your clients we already get to do what we love and have passion for, namely talking about, thinking of and creating amazing itineraries of authentic Italian travel.

Our multi-generational family is what gives us support in business and our personal lives daily…

…and remember that even if WE are not related by blood, our home in Italy will be open to greet you, if only for a hot meal. I won’t be cooking if you decide to come, so that’s a plus for you. Trust me. Be comforted though to know that my mom, nonna, will be cooking so please remember to ring the bell so that we can add a plate with your name on it. COUNT on it!!! Our door will be open.

It HAS been an amazing year and I have enjoyed numerous discoveries and gained new perspective and insight that has enhanced my expertise immeasurably for Sicily as well as the rest of Italy. If you think you might want to join us on a path of discovery and understanding of why your clients love us, come to Sicily with us next April because at the very least we'll have a place set aside for you at our dinner table.

Inquire here…!

Ciao,

***

By the way, if you want to know more about our next educational/FAM trip to the south of Italy please let me know, it is happening next year, April 1 – April 10th, 2019, and it will be EPIC!

***

We ONLY have 1 spot remaining on the 10/29 – 11/05 Tuscany educational trip. Don't MISS it because it will be SPECTACULAR!!!

This is an amazing opportunity and there is only ONE spot left. If you haven't seen the itinerary yet you can download it here.

If you are interested then please don't wait to reserve your seat. Start the process by clicking here.

         

For more valuable insights into travel through Italy follow us through your favorite social platform.

SEE ITALY PRAISES AND LOVE

The post A Look Back at Looking Forward from a Year Ago appeared first on See Italy Travel.

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Reread the subject line but change the voice in your head to sound like the booming and foreboding narrator in a blockbuster movie trailer, “Summer is coming for you and summer is coming for us too!” Kind of ominous don’t you think?

It makes sense though because summer can be adventurous, dramatic and action packed. Those of you with children can probably relate to my description, especially if I add that it is all wrapped up in the mystery and thrill of how to find time to take care of all of their free-time needs, which is 24/7, while working.

By the time this newsletter is published on Friday, I will be in transit, with our kids, to meet up with Michael in San Diego for the summer. My children are ecstatic for the adventure but they are also sad to leave their friends in Italy behind. Even though my wise- beyond-her-years, almost 7-year-old was crying about missing her friends, I reminded her that she was just as sad 10 months ago when we moved to Sicily, leaving the friends we will be seeing this week behind.

I explained to her that if she focused on the fact that she was going to be seeing these friends for the first time in almost a year, then she could ALSO look forward to returning to Sicily in the fall because she would be reunited with her Italian friends. I told her it was a matter of perspective, instead of focusing on something negative, it is much more uplifting to focus on the fact that no matter where she is going, her destination will bring her to friends she loves!

Being free and being a nomad sometimes is hard but at the same time it opens up our hearts to receive new people into our lives while still cherishing those who are already part of us. Talking about new people, we have lots of news to share with you soon. Stay tuned!!!

All of this is fun and exciting! Summer travel gives us opportunities to make new connections in the world, while we open doors to new adventures and even more experiences.

We are so strong in Italy because we have so many people spread around the country that we can say (in the booming movie narrator voice) See Italy Travel is like a giant, friendly and helpful octopus in the Mediterranean Sea. Although this imagery isn’t going to compel us to change our logo anytime soon, it does provide a visual to the fact that we have lots of connections throughout Italy that can make anything happen for our travelers. Even more importantly everyone on the team works together with the one common goal to provide the most amazing experience possible for every See Italy client.

Until next week when the adventure continues…

Ciao,

***

By the way, if you want to know more about our next educational/FAM trip to the south of Italy please let me know, it is happening next year, April 1 – April 10th, 2019, and it will be EPIC!

***

We ONLY have 1 spot remaining on the 10/29 – 11/05 Tuscany educational trip. Don't MISS it because it will be SPECTACULAR!!!

This is an amazing opportunity and there is only ONE spot left. If you haven't seen the itinerary yet you can download it here.

If you are interested then please don't wait to reserve your seat. Start the process by clicking here.

The post Summer is Coming For Us, Too appeared first on See Italy Travel.

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