Facebook tests a "dislike" button (sort of); Twitter makes money (finally); why your Facebook Page may see less organic reach; are the youth are leaving Facebook?; Snapchat finally offers detailed analytics; more. Read the full article at MarketingProfs
With a mobile device in nearly every consumers' pocket, many marketers have found success with SMS campaigns. As you explore this channel, keep these three key tips in mind. Read the full article at MarketingProfs
As Google shutters its Site Search, these three key questions will help you avoid a scramble to find a replacement. They'll also help you determine which technology will work best for both you and your website visitors. Read the full article at MarketingProfs
Typography can be a fun and functional way to showcase your brand. Check out this graphic for 10 inspiring font and typeface ideas and trends you can explore this year. Read the full article at MarketingProfs
Gamification allows you to capture data, increase brand loyalty, and provide memorable and exciting customer experiences. These five tips will help you integrate gamification into your experiential marketing campaigns. Read the full article at MarketingProfs
SAP Chief Digital Marketing Officer Mika Yamamoto discusses the importance of a human touch in digital transformation, and how to set the tone at the top to create a truly customer-centric organization. Read the full article at MarketingProfs
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