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Want to create a lip-smacking lead magnet that prospects will come from far and wide to sample? You'll need the right mix to do it, including these 3 essential ingredients. Read the full article at MarketingProfs
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It happens at the start of every year:Local businesses are eager to activate their marketing plans; but, after a busy holiday season, even the most experienced marketers can be overwhelmed. Here are some simple steps to get going and stay on track in 2019. Read the full article at MarketingProfs
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We've all heard the old chestnut: "The customer is always right." But what about when the customer isn't right? There are in fact times you should not listen to your customers. Here are some scenarios of when you should and shouldn't ignore customers. Read the full article at MarketingProfs
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How many times should salespeople contact prospects? How long should outreach last? What is the optimal spacing between contact attempts? How quickly should sales reps respond to prospects? Read the full article at MarketingProfs
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Push notifications, email, and SMS can reach consumers in highly personalized ways, and all three behave and perform similarly to meet the goals of marketing campaigns. Perhaps for that reason, those three channels are sometimes thought of as interchangeable. But that's not the case. Read the full article at MarketingProfs
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The Internet has become a competitive place: Every day, it becomes harder to stand out and attract the website visitors you need for your business. Here are some ideas to hack your way to some extra website traffic. Give them a try. Read the full article at MarketingProfs
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How can we marketers map our messages and voice to ensure our audiences are comfortable with both, and create a neat fit between message, product, and medium? Watch the video to find out. Read the full article at MarketingProfs
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Marketing technology is continually evolving to solve day-to-day problems for companies across industries in efficient, effective and innovative ways. Here are some predictions for 2019 from six martech leaders. They cover a variety of topics--from ABM to Facebook marketing to meeting automation and more. See what these leaders think awaits ... Read the full article at MarketingProfs
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B2B vendors that create thought-leadership content tend to underestimate the impact of these pieces and overestimate their quality, according to recent research from Edelman and LinkedIn. Read the full article at MarketingProfs
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Best-selling author, consultant, and speaker Mark Schaefer returns to Marketing Smarts to share surprising research and insights from his new book, 'Marketing Rebellion: The Most Human Company Wins.' Read the full article at MarketingProfs
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