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Marketing controversial products or services--such as cannabis and cosmetic surgery--involves more than following rules and regulations. The legal and ethical landscape in those markets is dynamic, continually creating hurdles and challenges for marketers. Here are five marketing strategies to help educate consumers and build trust in controversial markets. Read the full article at MarketingProfs
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Analyst and speaker Jeremiah Owyang, founding partner of research and advisory firm Kaleido Insights, explains the six digital eras and how future trends will affect marketers. Read the full article at MarketingProfs
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The average tenure of chief marketing officers at top consumer brands dipped slightly last year, according to recent research from Spencer Stuart. Read the full article at MarketingProfs
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Marketers have long sought to encourage brand loyalty, but their tactics are falling short. Marketers still make two big errors when using traditional loyalty tactics: trying to develop a relationship built on transactions; and not listening to consumers. Here's what to do instead, in three steps. Read the full article at MarketingProfs
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Consumer behavior is continually evolving, both adapting to and influencing our permanently connected world. How can marketers--and, more broadly, businesses--keep up with the pace of change and evolving consumer behavior? Read the full article at MarketingProfs
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A thought-leadership program drives value and builds trust. But many marketers struggle to identify their unique industry perspective, and then to integrate it into their messaging, positioning, and content. These five steps will help you kick off (or elevate) your thought-leadership program. Read the full article at MarketingProfs
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Millennials are expected to outnumber members of any other generation in the USA this year. How can savvy marketers make the most of this opportunity? What's the best way to reach out to the Millennial market? What kind of message is most likely to resonate? Read the full article at MarketingProfs
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Marketers' day-to-day responsibilities, together with what's expected of marketing departments and marketers, continue to shift. So do marketing skill sets and marketing team structures--and marketing salaries. Read the full article at MarketingProfs
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The average length of brand videos in 2018 dropped significantly--that's the second year in a row--according to recent research from Vidyard. Read the full article at MarketingProfs
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Mark Smith of Kitewheel shares research findings from the 2019 State of the Customer Journey report, and explains how the data reveal B2B as the biggest growth sector in customer journey management. Read the full article at MarketingProfs
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