Hello Everyone, and thanks for stopping by! My name is Giulia, and I am a thirty something online marketer born and bred in Rome. Moving to London a few years ago has been the motivational kick to start doing what I really love in life and here I am.... starting this adventure called blogging :) I'm a food lover, travel addict and with an interest for fashion.
Did you know that 1 in 3 millennials are coffee snobs?
A research conducted by Lyons Coffee Bags has shown that almost a third (30%) of 18-34 year olds say they would refuse to drink a coffee offered to them unless it was made using fresh beans, capsules or bags.
The national research, which looked into the nation’s coffee drinking habits, found that 39% of millennials are consuming three or more cups of fresh coffee every day. With the majority claiming it was their favourite drink of choice.
And despite spending £2,015* a year on coffee, over half (54%) believe fresh coffee is worth the extra expense because of its superior quality.
According to the young, savvy, coffee connoisseurs, it appears instant granules are becoming a thing of the past in favour of fresh coffee beans, capsules and bags, with a third claiming they simply taste better. But for one in ten, it’s simply about image, with fresh coffee appearing trendier than its freeze-dried counterpart. Less than 10% of those polled admit that they’ve bought instant coffee compared to 61% who regularly buy freshly ground coffee. Three quarters of young people are now enjoying fresh coffee at home, not just in fancy coffee shops, with a quarter investing in their own coffee machine to get their coffee fix whenever they need it.
Young men appear to be the biggest coffee lovers, with 15% revealing that they would never buy instant coffee, compared to 10% of women. Furthermore, two thirds of men drink over two cups of fresh coffee per day, compared to half of women.
Nicole Hartnell, brand manager at Lyons Coffee said: “As a nation we love our coffee but instant definitely appears to be going out of fashion.Millennials are continuing to change coffee consumption patterns and behaviours and are most definitely driving the move towards gourmet, sophisticated coffee.Luckily there are plenty of convenient options for enjoying fresh coffee on the go, such as Lyons coffee bags, which contain 100% fresh ground coffee, but in a bag. Just as fresh, but a fraction of the price of high-street takeaway coffee, and much more environmentally friendly than coffee pods.”
This is a video of the research conducted on the streets of Manchester where were put different types of coffee to a taste test to answer the question: Can millennials really tell the difference between fresh and instant?