The rise of social networks such as Facebook (FB) and Twitter have created a new type of marketing job: social media manager. These professionals help run social media marketing campaigns, respond to customers on social media platforms and manage posts and other content on social media.
Some social media managers have helped their businesses stand out, such as Merriam-Webster's irreverent Twitter account. (The dictionary tweeted the definition of "volunteer" to United Airlines [UAL] after the airline claimed it had looked for a volunteer before dragging a doctor off a plane.)
The company told LitHub that its social media manager is "someone who almost completed a PhD, taught college English, and has a passion for and deep understanding of the English language in general and Merriam-Webster in particular."
Social media managers earn an average salary of $48,000 a year, according to PayScale.
42. TENNESSEE > Most expensive college: Belmont University > Annual net price: $34,678 > Statewide 4-yr public university tuition: $8,925 > Belmont University admission rate: 81.0% > Total state student aid spending per student: $1,138.29 (6th highest)
On his first day back at school, 55-year-old University of Georgia senior Kevin Butler remembered his backpack, the AC/DC lunch box his wife, Cathy, bought for him and the advice his daughter, Katie, provided free.
“I asked her what I should take to class, a book? And she said, ‘Dad, you’ll be the only one with a book — take a computer,’” said Butler, the former Bears kicker who returned to his alma mater in the fall to finally fulfill graduation requirements.
Butler took five academic courses and was the oldest student in each classroom. One professor remembered Butler as the classmate who kicked a 60-yard field goal with 11 seconds left to upset No. 2 Clemson — in 1984. The guy whose kicking career included making clutch field goals in full stadiums never had noticed everybody watching him quite like this.
“The first time I went to class, I felt like everyone looked at me and said, ‘Who’s the creepy guy in the back?’ or ‘Why is the janitor back there?’” Butler said. “But I enjoyed the classes. My three kids all got their degrees and were out of college, and this was something they always encouraged me to do. I go into a lot of business meetings, and the one thing I always lacked from other people was that diploma. It means something — or it does to me.”
In addition to coaching Georgia kickers and punters at the invitation of coach Kirby Smart for the team playing for a national championship Monday in Atlanta against Alabama, Butler completed his last science lab on campus Thursday and will graduate with a degree in business economics. The assimilation process went smoothly enough that one faculty member enlisted Butler’s help in getting Georgia football players involved in a holiday community service project in Athens, Ga.
“He was a mature student and great example,” said Robert Miles, the director of life skills for the Georgia athletic department and a starting defensive end on the Bulldogs’ last national champions in 1980. “Kevin took this challenge very seriously.”