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2018 will end soon. Was it an “Echo” of 2017 or 2016 ?
Trust, It has been a great year so far
 
Hope, you made the best of new opportunities that came your way?
 
You may have expanded your business
 
Maybe by adding more space in the same store.
or 
opening new stores in another place in the same city or even other cities. 
 
Even an established brand like Tanishq has opened 15 stores already in 2018 and plan to open another 25 in the next few months. Before FY 18-19. 
 
And they are expanding to smaller towns too.
 
So, if there was one thing, to do in 2019, what could that be?
 
If I were you, I will one resolution.
 
You might have heard of an “Echo Chamber”?
 
“Echo chamber” is a term widely used in today’s lexicon, that describes a situation where certain ideas, beliefs or data points are reinforced through repetition of a closed system that does not allow for the free movement of alternative or competing ideas or concepts.

From our experience of supporting over 300+ businesses in the past 6 years, many businesses are very much in an echo chamber. 
 
The family is keen on maintaining a status quo, the youngsters have yet to get the full responsibility of taking decisions which go against the “status quo”. 
 
Thus the “Echo chamber” continues. 
 
We are seeing many retailing businesses beginning to “die”. 
 
Some are ready to sell out, some are losing money and some owe so much money to the trade. 
 
While right in front, the market, the customer, the staff expectations and the competition is changing all the time.
 
So, my resolution for the year could be to get out of the echo chamber, find a person who can share my challenges and aspirations. 
 
Listen to their views.
 
Take what suits you.  Drop what does not.
 
Let me know if you have any echo chamber challenges.

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2018 will end soon. Was it an “Echo” of 2017 or 2016 ?
Trust, It has been a great year so far
 
Hope, you made the best of new opportunities that came your way?
 
You may have expanded your business
 
Maybe by adding more space in the same store.
or 
opening new stores in another place in the same city or even other cities. 
 
Even an established brand like Tanishq has opened 15 stores already in 2018 and plan to open another 25 in the next few months. Before FY 18-19. 
 
And they are expanding to smaller towns too.
 
So, if there was one thing, to do in 2019, what could that be?
 
If I were you, I will one resolution.
 
You might have heard of an “Echo Chamber”?
 
“Echo chamber” is a term widely used in today’s lexicon, that describes a situation where certain ideas, beliefs or data points are reinforced through repetition of a closed system that does not allow for the free movement of alternative or competing ideas or concepts.

From our experience of supporting over 300+ businesses in the past 6 years, many businesses are very much in an echo chamber. 
 
The family is keen on maintaining a status quo, the youngsters have yet to get the full responsibility of taking decisions which go against the “status quo”. 
 
Thus the “Echo chamber” continues. 
 
We are seeing many retailing businesses beginning to “die”. 
 
Some are ready to sell out, some are losing money and some owe so much money to the trade. 
 
While right in front, the market, the customer, the staff expectations and the competition is changing all the time.
 
So, my resolution for the year could be to get out of the echo chamber, find a person who can share my challenges and aspirations. 
 
Listen to their views.
 
Take what suits you.  Drop what does not.
 
Let me know if you have any echo chamber challenges.

The post Were you in an “echo chamber” in 2018? appeared first on .

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2018 will end soon. Was it an “Echo” of 2017 or 2016 ?
Trust, It has been a great year so far
 
Hope, you made the best of new opportunities that came your way?
 
You may have expanded your business
 
Maybe by adding more space in the same store.
or 
opening new stores in another place in the same city or even other cities. 
 
Even an established brand like Tanishq has opened 15 stores already in 2018 and plan to open another 25 in the next few months. Before FY 18-19. 
 
And they are expanding to smaller towns too.
 
So, if there was one thing, to do in 2019, what could that be?
 
If I were you, I will one resolution.
 
You might have heard of an “Echo Chamber”?
 
“Echo chamber” is a term widely used in today’s lexicon, that describes a situation where certain ideas, beliefs or data points are reinforced through repetition of a closed system that does not allow for the free movement of alternative or competing ideas or concepts.
 
From our experience of supporting over 300+ businesses in the past 6 years, many businesses are very much in an echo chamber. 
 
The family is keen on maintaining a status quo, the youngsters have yet to get the full responsibility of taking decisions which go against the “status quo”. 
 
Thus the “Echo chamber” continues. 
 
We are seeing many retailing businesses beginning to “die”. 
 
Some are ready to sell out, some are losing money and some owe so much money to the trade. 
 
While right in front, the market, the customer, the staff expectations and the competition is changing all the time.
 
So, my resolution for the year could be to get out of the echo chamber, find a person who can share my challenges and aspirations. 
 
Listen to their views.
 
Take what suits you.  Drop what does not.
 
Let me know if you have any echo chamber challenges.

The post Were you in an “echo chamber” in 2018? appeared first on .

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The India International Jewellery Show, Mumbai, popularly called IIJS is  being held again, at Mumbai from 10th Feb to 13th Feb 2019, from 10 Am to 7 pm. It is by far the biggest and the most popular jewellery show in the country. IIJS-Signature

IIJS Buying Tips

How big is the exhibition?

More than 1200 exhibitors, 2000+ booths make the exhibition both an opportunity and a challenge to a retailer wanting to purchase the best at the lowest price. Traditionally, retailers have visited the gold section on the first day and the diamond jewellery section the next day.

With the IIJS becoming more and more popular, more suppliers want to set up stalls and more retailers want to visit the fair. So, the organisers have done well to expand both the number of days and the number of booth. Yet, the sections are overcrowded with multiple retailers from all across the India and 80 + other countries, visiting the booth from around morning till night and feeling tired by the end of the day with all the shopping and talking.

5 tips for retailers to maximize your time and effort at the fair.

  1. Dress: Wear comfortable clothes and shoes. IIJS can be quite stuffy due to the humidity, rains and the crowds.  Comfortable cotton clothes are the best for Feb in Mumbai. Similarly, most retailers are not used to standing and walking throughout the day, it can be quite tiring to be walking from booth to booth for two full days! So, rather than wearing your regular foot wear, wear comfortable “walking shoes”.
  2. Plan to get in early: While many retailers are used to getting into the store in their city by 11 or even 12 noon, Mumbai traffic and the location itself are unpredictable, especially if you are not from Mumbai. Map to IIJS Exhibition. Even a Uber or an Ola can take considerable time to reach you at the hotel. The queues start early to get into the exhibition, and hence it is better to be at the queue by 9. so that you can get the maximum time inside
  3. Appointments: Identify which of the booths you want to visit in advance, especially those who are your regular vendors. Fix an appointment and visit them. The Vendors too will be expecting you, so you do not end up waiting for a “table” to be free or your regular sales staff to become free from servicing another retailer.
  4. Time Table: Create a time table and a route plan to move from booth to booth, so that you don’t lose time in moving from one corner of the fair to another corner.
  5. New Products: Keep some specific time for identifying new products that you want to add to your store, and a plan on how many products in each category would you want to add to store
  6. Bonus Attend a Seminar: A number of seminars are organized by IIJS in the Seminar Hall on the first floor, where leading retailers and experts share their views. Take time to identify and attend at-least one such seminar during your visit.
  7. Participate in 1 Day workshop of Mr. Shivaram: Oh yes, Mr. Shivaram, our Director of RetailGurukul.com is also doing a one-day workshop after IIJS-Signature 2019 on 13th Feb 2019 Wednesday. More details about workshop you can found Click here. please contact 9916463884 for any help or details about the workshop.

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Are you looking for the latest market trends, designs, styles for your jewellery business? Only at IIJS Signature show – to be held at Mumbai from 10-13 February 2019.

What is special about the IIJS Signature Show?

The IIJS Signature Show showcases the finest display of jewellery collections from India’s topmost manufacturers. With the widest range of jewels displayed by nearly 580+ exhibitors, the IIJS Signature Show is THE ONLY place for retailers like you to come for the perusal and purchase of the finest jewels.

Jewellery in every form and style is exhibited here with the utmost precision, perfection and pride. The designs displayed have been carefully chosen to reflect the finest craftsmanship in the country. Not just an ordinary Jewellery Expo, the IIJS Signature Show is a premier event of interaction between prestigious jewellery manufacturers, wholesalers and retailers from all over the country and abroad.

10 reasons to attend IIJS Signature Show

How is it different from other Jewellery Expos? Let us see.

  1. Exclusive

The IIJS Signature Show is an exclusive event of the finest jewellery display at an All India level, unlike regional shows which are very specific to the region. The focus here is on a carefully-picked collection of jewellery of the finest style, craftsmanship and value. Every exhibitor showcases not just their new collections but their perennial classic designs as well.

  1. Extensive

To claim that the IIJS Signature Show is the most exclusive Jewellery Show in India would not be overrating it.

Yes, with 1000+ booths spaced out on a wide expanse of 30000 sq. meters in the heart of Mumbai, the IIJS Signature Show is one of the most extensive Jewellery Exhibitions in India indeed!

IIJS-Signature Show is a unique opportunity for retailers to view maximum jewellery designs under one roof!

  1. Eventful

Attractive and alluring, the IIJS Signature Show is going to be quite an event drawing a  crowd of 35000+ trade visitors to its fore (Source: GJEPC Press Release) With an eager participation from  55+ countries and 455+ Indian cities, the IIJS Signature Show would be a headliner event with lively programs and action-packed sessions.

Indian Retailers find IIJS- Signature Show as a singular platform to learn and exchange new ideas on the jewellery trade and to educate themselves from the guest lectures and product sessions.

  1. Exquisite

Indian Jewellery comes in diverse, distinct and dynamic forms and the IIJS Signature Show has it all. Traditional, Antique, Modern, Tribal, Temple, Fusion, Filigree, Ivory, Bead, Kundan, Meenakari, Jadau, Chettinad, Lac, Navratna, Stone, Panchakam….the list is endless. The IIJS Signature Show is the most exquisite display of India’s ethnic and exotic jewels and every retailer is sure to learn something from it to upgrade his jewellery collections.

  1. Extraordinary

The IIJS Signature Show is an extraordinary show of enormous standards. It is organized by the Gem and Jewellery Export Promotion Council at the Bombay Exhibition Centre in Goregaon, Mumbai. The attendance is restricted to trade visitors only and the age limit is above 18. This Pan India event is a congregation of manufacturers, wholesalers, retailers, suppliers, importers and exporters of the jewellery trade. Retailers find the IIJS Signature Show as the best platform for business networking among other associates of the jewellery trade.

The IIJS Signature Show is a Twin show with the Signature Jewellery Expo on one hand and the IGJME – India’s Gem and Jewellery Manufacturers Expo on the other. The IGJME is Asia’s best Gem Technology Expo featuring latest technological innovations and global jewellery machinery trends. Learning the nuances of gem technology is a must for retailers as this helps them in not only gemstone selection, appraisal or purchase but also in convincing the customers on the quality of their wares.

  1. Elegant

Flawless and fine cut diamond jewellery, glossy and glittering gold, coloured semi-precious stones and beads, loose uncut diamonds- elegance is in its finest form at the     IIJS Signature Show. The Product Sections include Loose Stones, Studded Jewellery and Gold Jewellery where both machine and handmade jewels are displayed in prime position. The Signature Club features high fashion haute-couture jewellery which is the first of its kind to be seen nowhere else.

Indian retailers get to see international and haute-couture jewellery at their doorstep at IIJS-Signature Show which provides a first-hand view of the latest trends and designs.

  1. Entertaining

The IIJS Signature Show is not a mere “stand and looks” show. The amiable hospitality extended by the conveners coupled with the thoughtful business rendezvous arranged through their online buyer matching programmes makes the IIJS Signature Show an absolute entertainer.

For busy businessmen, every minute means money and no time is wasted at the IIJS-signature Show as you meet future buyers, suppliers and develop new business contacts.

  1. Educational

With informative product sessions, lectures by gemologists and jewel experts talks from top jewellery manufacturers, the IIJS Signature Show is an excellent platform for retailers to gain knowledge updates and business interactions in the jewellery sector. The IDEX Diamond Kiosk is an added feature that helps you to appraise the diamonds purchased.

The ultimate destination for all involved in the Jewel trade the IIJS Signature Show is a spectacular and sensational show of special jewel display.

Do you want more Dhanda in 2019?

Then first attend 10th Edition Retail Gurukul’s Best Practices Workshop – Extra Dhandha, Simple Ideas by Shivaram.

Shivaram is a much in demand Consultant & Trainer to many retailers all over India. He was Merchandising Head For Tanishq. Founded Retail Gurukul in 2012.

Agenda

  1. Writing a business plan
  2. Inventory Control
  3. Staff Management
  4. Problem-solving – yours

Want to increase sales while reducing your dead stock?

Audience

Jewellers from all over India will participate.

Venue

13th Feb, Wednesday @ Hotel Orchid, Mumbai 9.30 am to 5.30 pm

Small audience, personal attention and expert knowledge

Apply your leanings immediately on Saturday & Sunday at IIJS.

Fees. Almost free for its value!

Rs. 11,800 incl GST for payments before 10th Jan 19

Rs. 14,750 incl GST for payments before 31st Jan 19

Rs. 17,700 incl GST for payments before 10th Feb 19

Call Chandan now on 9916463884

Email retailgurukul@gmail.com             

www.retailgurukul.com

  1. Enjoyable

Retailers can take a break and mix business with pleasure in Mumbai for the IIJS Signature Show is the best place to unwind and unleash new business ideas at the same time especially in the evening, after the show each day.

  1. Explore

Explore new ideas, new thinking, the new way of doing the business by attending Retail Gurukul’s Workshop. Network with like-minded people in retail jewellery Industry and explore new opportunities.

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This is a self-explanatory term.

“Aged” Inventory means old.

Old inventory is a silent killer for any Progressive Retailer.

What is the current practice?

Depending upon the industry you are in, the approach can vary!

from “What can I do,”

To

“I have done everything what I can do”

If you are in the jewellery industry, the typical approach is “Gold appreciates in Value”, so I am not bothered about ageing.

In fact, it is an asset..

But, it is a silent killer, like a Heart Attack.

Let me explain..

What does “aged inventory” mean?

This Aged inventory was not built in a day.

It took a lot times to become “aged”.

May be 3 months, 6 months, 1 years and sometimes many years!

Do you know, what is the oldest piece of inventory in your store? 6 months or 6 years! Do a check and I will take a bet, it is older than you thought! If you won, I owe you a free coffee! Next time we meet..

Like a heart attack, aged inventory does not happen one fine morning on say Jan 1st.

Bad habits built over time, poor eating habits, lack of exercise or even stress or just plain carelessness to a healthier lifestyle.

Thus the aged inventory will not disappear in a day either.  

Aged inventory is a silent killer of Cash flow.

Aged Inventory is like a mirror, showing you that there is a problem in the buying process.

What does it cost you?

Take the Purchase value of the inventory is over 6 months in the store. A few lakhs or maybe a few crores?

Has it become part of your store like the furniture and lighting fixtures? It bother nobody? Especially, not the employees, we are not either paying them for it or penalising them for it right?

If you had that much value of money in cash, can you lend it out in the market for say 2% per month easily  i.e. 24% per year right?

Now, just calculate the amount of “interest” you lost because of that aged inventory?

Make us suddenly want to find a solution right?

What else is it impacting?

Aged inventory is preventing you from buying new products!

Preventing you from making more money from that sale! (just look at the non conversions and you will agree).

What can I do now!

Take action on time.

That is better rather than wait for some miracle in market – There is always some customer who will buy in future attitude.

Here are examples of what you can do..

This will help for reduced Aged inventory

Immediate action

    • Ask your supplier to take return one out of three ordered.
    • Collect data of 12 month aged inventory and make a sales event, keep in fast selling display box.
  • Make a cross-selling or up-selling offer with other items with some good offer.

Long Term action

    • Order product stock with a proper “open to buy” based on your sales plan only.
    • Thus you will never buy too much or too little.
  • Implement the First In First Out (FIFO) principle

Ask Retail Gurukul

Retail Gurukul experts can help you with a proper inventory management system for your business.

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Dear Jeweller,

This E-book is the result of my 30+ year of experience in the retail Industry. Click here to know more about my background.

In this E-book I have discussed about 25 Topics which is essential for jewellery retailers to run their day to day operations smoothly.

Why you should buy this e-book?

If you want to improve

  • Store operations
  • How to do marketing for your store?
  • How to do cost optimization in your store?
  • How to motivate your sales staff to sell better?
  • How you can attract more customers to your store?
  • What are the ways to improve customer service?
  • How you can repeat sales for your best seller.?

Then this e-book is right for you.

This e-book is available in 2 volumes.

The first volume contains these topics.

Volume 1

  1. How to position your store in the Jewellery Market
  2. The new 4 C’s of Jewellery Retailing
  3. Ways to have an eye-catching Jewellery Store Signage
  4. How to design a Jewellery Outlet with inviting interiors
  5. Points to improve Parking in a Jewellery Showroom
  6. Ways to increase foot traffic to a Jewellery Showroom
  7. Ways to improve your Jewellery Window Display
  8. Window shopping to worthwhile shopping – how to achieve this paradigm shift?
  9. How to attract customers to your Jewellery Showroom
  10. Ways to welcome customers to the Jewellery Showroom
  11. How to retain customers at a jewellery showroom
  12. The Do’s and Don’ts of Customer Service for Jewellery Retailing

The second volumes contain these topics.

Volume 2

  1. Ways to optimize pricing in a Jewellery Showroom
  2. Keeping operational costs in check in a Jewellery Showroom – some tips
  3. How are seasonal discounts decisive factors in Jewellery sales
  4. How to get repeat sales for your best-selling jewellery
  5. How Saving Schemes really work for Jewellery Retail
  6. Tips for training sales staff for Jewellery Retail
  7. Why is OOH advertising an absolute must for Jewellery Retail
  8. Making the most of Festivals for Jewellery Retailing
  9. How to promote jewellery gifting to get better returns?
  10. How to ensure that the customer visits your jewellery
  11. Inventory management tips for Jewellery Retailers
  12. Best Inventory practices for Jewellers
  13. It’s all about execution!

In the first volume you will get to know about “Front-End” operations and in the second volume you will get to know about “Back-End” operations.

If you always wondered what to do to improve your business and over-whelmed by problems then this e-book can be torch bearer for you.

The price of e-book is 1550 for both the volume.

But for you we are giving it a special discount.

Click here to see special price for you.

Still confused?

Have questions?

Call Rahul@9632081405 and he will help you.

The post “A Guide to Jewellery Retailing” E-book appeared first on .

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Dear Jewellers,

It’s Non other than best combo offer ever.

Retail Gurukul is celebrating 6th Annual Day this December, and for this thanking to all Retailers who all are the part of this journey and giving a 6th celebration offer on all its Learning Programs Viz E-Book, Staff Training, 4 Hour Recording Session, and after all Vitamin Money for Progressive Retailers.

All details are below

Combo of 4 Product is less than of price of single one

(E-book) A Guide to Jewellery Retailing (Vol. 1 & Vol. 2 )

What you will learn in this “A Guide to Jewellery Retailing book”?

1. The entire customer journey from A to Z.
2.What others are doing but you may not have
3.The exact steps you need to follow for success
4.Identify specific action points that you might be missing
5.A checklist to focus on what to do immediately

It’s an e-book which you can read anytime on any device like- Mobile, Tablet and Laptops..

The e-book already launched. So, if you want to get the book, you can get it on a special pre-launch price now also.

+

Retail Staff Training Program

Topics in this course include:

1. The importance of Goal in one’s life.
2. How to achieve our goals and targets – Vitamin Money is very powerful.
3. Importance of Morning Meeting
4. Grooming benefits
5. Customer Understanding and Service
6. Inventory Management Basics
7. Visual Merchandising
8. Selling Skills
9. Team Work
10. House keeping
11. Many more topics

Duration: Over 5+ Hours of Videos

+

4 Recording session of Profit Earning Coaching Program

You now need to take important actions, to actually generate the Profits for your business.
1. Stock Rotation Improvement
+
2. Profit per Customer
________________________________
3. Profit
________________________________
We can help you.
Join our 4 – Hour recorded training program

+ Vitamin Money For Progressive Retailers

My name is Shivaram. Tanishq was my learning ground for over 10 years. I resigned in 2012 to set up Retail Gurukul to help Independent and Family owned Retailers who wanted to grow and organise themselves. We have listened to, heard from and Coached, Consulted, Trained, Taught over 150+ retailers and manufacturers since then.

We have helped our clients in areas such as

1. Profits: How to improve the profits, significantly!
2.Purpose and Plan: How to create a purpose for the business and oneself and how to plan, get organised?
3.Place: How to identify the right location for the store and the right interiors?
4.People: How Consumers should be targeted and how to build relationships with them?
5.People: Staff: How our store staff can make the real difference between our plans and achievement. Recruit, motivate and build teams?
6.Personal Skills: As a business owner, how to improve your business, manage time and money
7.Products: Look at inventory not just as an asset but also as an opportunity, Look at the opportunity cost of ageing inventory
8.Performance Metrics: How to measure the success and missed opportunities and what to do about it.
9.Partnerships: How to make vendors to contribute to your success
10.Processes: How to ensure that the team works to improve profits, builds efficiencies and reduce wastage
11.Promotion: How modern marketing tools can bring more business
12.Problems: Anticipate, Reduce and trouble shoot issues, before they get out of hand
13.Private Matters: You know them, we help them here too, if asked.

In this journey, I have learnt what it takes to be a successful retailer, what are the challenges being faced and what they are capable of but unable to achieve themselves.

Typically, we have worked on short and long term consulting assignments with some of the biggest names in the country, like Waman Hari Pethe, Manubhai Jewellers, etc and many more across some 70+ cities and towns.

Our clients have benefited quite a bit. Would you like to be benefited too ?

All is the complete package for Retail Training.

If you wish to have only

  1. (E-book) A Guide to Jewellery Retailing (Vol. 1 & Vol. 2 ) Get it here at 1550 999 INR Only
  2. Retail Staff Training Program Get it here at 5000 3000 INR Only
  3. Profit Earning Coaching Program Get it here at 12000 5000 INR Only
  4. Vitamin Money For Progressive Retailers Get it here at 15000 6000 INR Only

Any question Call us 9916463884 / 9632081405 / 9036036524

You can drop a mail also at support@retailgurukul.com

 

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