The Reach Personal Branding Interview Series podcast presented by Career Blast is focused exclusively on personal branding. It brings together the best advice from Personal Branding Guru William Arruda, NY Executive Coach Ora Shtull and our guests, best-selling authors and revered thought-leaders. You'll discover valuable advice, tips and techniques for uncovering and expressing the brand..
The business world is changing fast. From new and emerging technologies to the rise of the gig economy and contingent workforce the way we live and work is being disrupted. Each year 20 million people in the US lose their job and that number will just increase as technological change both creates and destroys jobs and companies. What can you do to understand the changes, risks and opportunities the Fourth Industrial Revolution will bring? We'll talk about how to:
Understanding how emerging technologies will transform how business is done. The risks and opportunities to both jobs and entire companies.
How to compete in the Automation Age, where machines are taking on more and more job tasks.
How understanding what is special about you will become critical to positioning yourself for long term success.
Larry Boyer is the author of The Robot In the Next Cubicle: What You Need to Know to Adapt and Succeed In the Automation Age. He is a Certified Business Economist™, ICF certified coach and Reach Personal Branding Strategist. He is on the Advisory Boards of the Rutgers Big Data program and TECH Pakistan and is a member of the Forbes Coaches Council. He founded Success Rockets LLC in the wake of the Great Recession after seeing how many people’s lives were completely changed, many literally overnight, as company after company failed. Larry helps individuals and businesses navigate the disruptions of the Fourth Industrial Revolution by understanding the evolving technology and business climates and developing strategies to grow, evolve and disrupt themselves for lasting success.
The Inner Critic is the main source of our biggest blocks to perform at our best. Our inner critic is the force behind our fears of being judged and criticized, highly critical self-talk, feeling like our ideas aren't good enough, and committing “ideacide.” Fortunately, we possess three mental power tools that, in combination, help stop the inner critic in its tracks. Making a commitment to silencing your inner critic will help you to get unstuck, do your best work, and channel your creativity as a force for positive change in the world as a contributor, collaborator, and leader. We'll talk about how to:
Identify voice of self-sabotage in your head and learn where it comes from.
Employ the 3 mental power tools that will enable you to silence your inner critic.
Free yourself from comparisons, fear of being judged, high self-criticism, feeling like you're not enough, and release the habits of believing you're not creative and second-guessing and killing your ideas.
Transform your self-talk into a tool for success.
Start embracing your expertise and share your brilliance with the world.
Denise Jacobs is a Speaker + Author who speaks at conferences and consults with companies worldwide. As the Founder + CEO of The Creative Dose, keynote speaker, and trainer, she helps individuals in companies unleash their creativity through banishing their inner critic and hacking their creative brains. Denise’s keynotes and trainings give A Creative Dose™ – an injection of inspiration and immediately applicable tools to help people do their best work. Through working with Denise, people become engaged contributors, synergistic collaborators, and authentic leaders. Denise is the author of Banish Your Inner Critic, the premier handbook on silencing fears to unleash creativity. A web and tech industry veteran, Denise is also the author of The CSS Detective Guide and co-author of the Smashing Book #3 1/3 and Interact with Web Standards. She is also the founder of Rawk The Web and the Head Instigator of The Creativity (R)Evolution. Visit DeniseJacobs.com for more information.
Are you stuck in an unsatisfying job or an industry that just isn't a fit? Get unstuck! Land a new career—one you’re genuinely passionate about.
This month’s interview is with career coach and licensed psychologist Dr. Dawn Graham, author of "Switchers: How Smart Professionals Change Careers and Seize Success." Dawn will discuss proven strategies that will help you land your career change. Career switchers face unique challenges that demand fresh approaches. To succeed, you have to go beyond the basics, using tactics tailor-made to ensure your candidacy stands out.
This session will help you to:
Understand the concerns of hiring managers—and think like they do.
Learn psychology principles that give you a competitive advantage.
Rebrand aligning professional identity with new aspirations.
Reach decision-makers by recruiting "ambassadors" from within one's network.
Convince skeptical employers to take a chance on someone as a switcher.
Dr. Dawn Graham is the Career Director for The MBA Program for Executives at The Wharton School at The University of Pennsylvania, where she partners in setting strategy and supporting the EMBA students in achieving their career objectives through extensive programming and individual coaching. She also hosts a national call-in radio show on Sirius XM (Channel 132) “Career Talk,” writes regularly for Forbes.com under their leadership channel, and teaches Persuasive Communication to Wharton undergrads under the Management Department. Dawn’s new book “Switchers: How Smart Professionals Change Careers and Seize Success” (HarperCollins Leadership/AMACOM 2018) engages her background as a career expert, licensed psychologist and former corporate recruiter to provide a roadmap for career switchers to get beyond the hiring bias and land the job they want. Visit DrDawnonCareers.com to download a free chapter of the book, "Switchers"
Every organization is a collection of individual S – or learning curves. You build an A-team by optimizing these individual curves. By managing people all along the S-curve and knowing what to do when they reach the top of the curve. As employees are allowed, even required, to surf their individual S-curve waves, disrupting themselves, you will be less vulnerable to disruption and get the gold star -- be a boss people want to work for.
You will learn:
Why it's important to hire for potential rather than proficiency
How to manage your team as a collection of S-curves
How to examine your own mindset as it relates to disruption and looking at your employees as the true resources they are to your organization.
How to manage, utilize and engage employees at all levels
Whitney Johnson is one of the 50 leading business thinkers in the world (Thinkers50), an expert on disruptive innovation and personal disruption, a framework codified in the critically-acclaimed book Disrupt Yourself as well as Whitney’s new book published by Harvard Business Press in May 2018 - Build an 'A'-Team: Play To Their Strengths and Lead Them Up the Learning Curve; proprietary framework and diagnostics developed after co-founding the Disruptive Innovation Fund with Harvard Business School’s Clayton Christensen; former award-winning stock analyst on Wall Street; WBECS faculty; original cohort of Marshall Goldsmith's #100 Coaches; Coach for Harvard Business School's Executive Education, Harvard Business Review Contributor; LinkedInfluencer. Download a free chapter of Build an A Team.
In the book, the authors argue as the future of work changes, critical skills and expertise—not the number of degrees you have—will be imperative for companies and their employees to succeed, and the most successful companies are already thinking about how this will apply in a world where people are living—and working—longer. Gone are the days when a four-year degree guarantees job security and the skills to stay relevant for an entire career. With the latest scientific research on how people really learn and interviews from key leaders at Google, LinkedIn, Airbnb, and MasterCard and thought leaders in business, learning and education like Sal Khan, Clay Christensen, Daniel Pink, and Whitney Johnson, the authors challenge the business communities to let go of outdated and traditional ways of closing the skills gap and embrace the urgency of re-skilling and upskilling the workforce of the future now.
Discover how to make learning a competitive advantage
Understand the power of peers
Learn how to combat content overload
BIO: Kelly is on a mission to change the way the world learns. A well-known thought leader on learning, business, and career development, she is currently on the executive team of Degreed and was formerly the chief learning officer of LinkedIn. Prior to LinkedIn, Kelly was vice president of learning at Yahoo! and held executive positions in learning, M&A, and product development at Sun Microsystems. She is the author of The Expertise Economy: How the Smartest Companies Use Learning to Engage, Compete, and Succeed with David Blake, and speaks regularly at companies and business conferences around the world. She has been featured in the Financial Times, Fast Company, Forbes, Entrepreneur, Inc., Chief Learning Officer (CLO), and on Bloomberg radio. Kelly has a bachelor of arts in English communications and a master of science in adult learning and education technology and is joining us today from Sacramento. For more information visit https://degreed.com/kellypalmer#/overview:
Happiness is a universal aspiration and yet can be so difficult to attain. For this episode, The Reach Personal Branding Interview Series is bringing back guest expert Gretchen Rubin, author of The New York Times #1 bestseller The Happiness Project, who was previously interviewed in September 2008. Gretchen will discuss her literary and personal journey creating the project and the book.
In fact, The Happiness Project is more than a book and a blog, it’s a movement. Happiness Project groups have sprung up from San Francisco to Johannesburg, where people meet to discuss their own happiness projects. Dozens of blogs have been launched by people following Gretchen’s example; hundreds of book groups have discussed the book; and rights for more than 31 foreign editions have been sold.
Ms. Rubin was first interviewed by William Arruda, founder of Reach Personal Branding, before The Happiness Project was published. We have asked Ms. Rubin to follow-up with what she learned about happiness, social engagement, and her personal brand in the process of writing the book.
In this interview, which will be recorded, you will learn:
• Why The Happiness Project was both a book and a blog, • What it takes to blog consistently and authentically on brand, • How to handle criticism and negative comments online, • Which tools can be most effective for social engagement, • What practical, every-day activities can generate happiness, • How online visibility can impact your personal brand, and • How to balance online and offline social engagement.
Bio: Gretchen Rubin is the author of The New York Times #1 bestseller and international bestseller, The Happiness Project. It is an account of the year she spent test-driving the wisdom of the ages, the current scientific studies, and the lessons from popular culture about how to be happier.
On her popular blog, The Happiness Project, she reports on her daily adventures in the pursuit of happiness. An enthusiastic proponent of using technology to engage with readers about ideas, Gretchen has a wide, active following on Twitter, Facebook, and her monthly newsletter.
A graduate of Yale and Yale Law School, Rubin started her career in law, and she was clerking for Justice Sandra Day O’Connor when she realized she really wanted to be a writer. Her bestselling Forty Ways to Look at Winston Churchill and Forty Ways to Look at JFK are succinct, provocative biographies. Power Money Fame Sex: A User’s Guide is biting social criticism in the form of a user’s manual.
Raised in Kansas City, she lives in New York City with her husband and two young daughters.
Sitting around pointing fingers and waiting for change to appear on the horizon—has it ever worked for you? Do you feel imbalance between who you are and who you think you should be? Do you see fulfillment, better relationships, and stronger teamwork as something to work for, but not possible now?
In her breakthrough message, author and speaker Jessica Pettitt reveals the truth about how we can be the best versions of ourselves now! By being our authentic selves, we can immediately improve our companies, relationships, and communities.
Good Enough Now is an innovative and practical guide to ridding yourself of self-doubt, self-limiting beliefs, and habitual excuses.
Discover how to build better teams
Rid yourself of self-doubt, self-limiting beliefs, and habitual excuses
Discover that you already have what is necessary to begin shifting the paradigm
Bio: Jessica Pettitt, M.Ed., CSP
Referred to as the “Margaret Cho” of Diversity Trainers, Jessica blends politics, humor, identity, and local flair with big city passion and energy through direct, individualized, and interactive conversations. Her workshops, seminars, and keynotes don’t just leave participants invigorated but inspired and motivated to follow through with action to create change. Having traveled and lived in a variety of communities and environments all over the world, while also engaging with education as student, teacher, administrator, and active community member, Jessica uses her take on life to lead participants through a safe but confrontational process of examination, self reflection, and open dialog that is as challenging as it is rewarding.
Graduating from the University of South Carolina with an M.Ed in Higher Education Administration with an emphasis in Crisis Management, Jessica pulls together lessons from teaching History and English in the classroom as well as those from the stand up comedy stages of New York City to bring real and actionable results to meeting rooms and board tables. She is well published, including multiple DVD and online training courses, curriculum guides, and a book that makes the abstract actionable. For more information visit goodenoughnow.com
Focusing on your strengths can make you happier and help you fulfill your greatest potential. Professionally, playing to your strengths will allow you to do a better job for your employer and become a sought-after leader and team member. Learn how to define your strengths as well as how focusing on your strengths can help you lead a more fulfilling life and become an indispensable, high-value leader and employee.
Define strengths and why you should work to your strengths
Discuss how to identify your strengths and leverage them regularly
Discover different ways to maximize the alignment of your job to your strengths
Halelly is the president of TalentGrow LLC, a consulting company she founded in 2006 to develop leaders and teams, especially for enterprises experiencing explosive growth or expansion. TalentGrow specializes in people leadership skills, which include communication skills, teambuilding, coaching, and emotional intelligence. TalentGrow works with all organizational levels, including C-level leaders, frontline managers, and individual contributors.
Halelly is a sought after speaker at conferences and meetings and is a contributing author to numerous books, articles and blogs. She was described as a “Leadership Development Guru” by TD Magazine. Halelly publishes a blog and a weekly leadership podcast called The TalentGrow Show – geared toward developing leaders that people want to follow. Visit TalentGrow.com for more information.
Stanford University’s Dr. Leah Weiss knows a thing or two about how to find your purpose at work - in fact, she just wrote a book about it (“How We Work: Live Your Purpose, Reclaim Your Sanity, and Embrace the Daily Grind”). Not only is finding your purpose an effective strategy for loving the work that you do, it’s also the best way to increase your productivity, produce excellent results, and spend the 90,000 hours of your life that you do spend working knowing that your work is important. Dr. Weiss will provide useful and effective tips that you can use today to make your work-life better today.
Learn useful tips to make your work-life better today
Discover why finding your purpose is an effective strategy for loving the work that you do
Hear practical advice on finding greater satisfaction and success at work
Learn how reflection helps us learn and grow
Bio: Leah Weiss, Ph.D. is a researcher, lecturer, consultant, and author. She teaches Compassionate Leadership at the Stanford Graduate School of Business, where she created the perennially-waitlisted course "Leading with Mindfulness and Compassion." She is a principal teacher and a founding faculty member of Stanford's “Compassion Cultivation Program,” conceived by the Dalai Lama.
Her first book, “How We Work: Live Your Purpose, Reclaim Your Sanity, and Embrace the Daily Grind” (HarperWave) focuses on developing compassionate and soft skill-based leadership while also offering research-backed actionable steps towards finding purpose at work. Find out more at https://leahweissphd.com/
Learn the most common relationship pitfalls which affect careers and results at work, highlighting four of the 15 proven practices from FranklinCovey’s world-class solutions that will help anyone to master the skills of effective relationships:
Wear Glasses That Work — How you see yourself and others impacts your relationships
Behave Your Way to Credibility — Both character and competence are required to create credibility
Play Your Roles Well — Evaluate your key roles and the contribution you want to make in each, ensuring they remain a top priority
See the Tree, Not Just the Seedling — Learn skills to help you see and grow the talent around you
Todd Davis is the author of FranklinCovey’s newest book, Get Better: 15 Proven Practices to Build Effective Relationships at Work, which sold over 30,000 copies in under 100 days and debuted at #4 on the Wall Street Journal Bestseller List. Davis has over 30 years of experience in human resources, talent development, executive recruiting, sales, and marketing. With FranklinCovey for over 20 years, he currently serves as chief people officer and executive vice president, responsible for global talent development in over 40 offices reaching 160 countries.
Davis has delivered numerous keynote addresses and speeches at leading business, industry, & association conferences, such as the World Business Forum (WOBI), ATD, SUCCESS Live, & for Fortune® 100 and 500 clients. Topics include leadership, personal and interpersonal effectiveness, employee engagement, talent management, change management, and building winning cultures. For more information visit http://getbetterbook.com/