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When selling a home in today’s market, it’s important to consider all the options to help make it stand out and appear move-in ready to selective buyers. Which improvements require the least time, effort and expense but will significantly boost your home’s perceived value? To help prioritize, we put together the following list of modest staging solutions/upgrades that will get your property noticed and cost less than the first price reduction that buyers would expect for dated kitchens and baths.

Dining room staged by PJ & Company Staging and Interior Decorating

Freshen Walls With Neutral Color

Our go-to instant fix to brighten and hide dated and damaged walls is neutral paint. It’s amazing to see how a dark red or purple room can be completely transformed with a coat of soft “greige” (a combination of taupe and grey) paint that increases the perceived size of the space, doesn’t distract from the room’s features and acts as the perfect backdrop to modern furnishings and décor.

Kitchen staged by PJ & Company Staging and Interior Decorating

Re-paint Kitchen and Bath Cabinets

To instantly boost a tired kitchen or bath without a costly investment, start by repainting dated and dark cabinets and vanities with bright white paint. Complete the look by pairing with modern hardware – handles, drawer pulls or knobs for added style.

Bathroom staged by PJ & Company Staging and Interior Decorating

Replace Kitchen & Bath Lighting and Countertops

Lighting is an important design element that can affect the mood of a room more than any other accessory. Adding updated lighting in modern designs and on-trend mixed finishes such as brushed nickel, chrome or soft gold tones will add warmth and sophisticated style. It can also be used to draw attention to certain features in the room such as a beautiful new marble or quartz countertop (as shown in photo above), appliances or high ceilings.

Highlight Key Features

For large windows with attractive molding, remove heavier window treatments or simply frame with floor to ceiling neutral drapes. Remove worn carpeting and expose and polish hardwood flooring. Re-stain stairway steps and railings by painting risers or updating spindles. Enhance a beautiful stone fireplace with molding, mantle or screen.

Living Room staged by PJ & Company Staging and Interior Decorating

Finishing Touches

Once you’ve invested in cosmetic fixes, be sure to remove dated furniture and accents and replace with more modern style that complement the room (as pictured in living room above). Minimal wall art, vignettes and throw pillows with subtle pops of color and pattern will add depth and warmth so that buyers can emotionally connect and envision living in the home.

Exterior & Curb Appeal

It’s just as important to update the outside of your home to welcome buyers inside. Remodeling magazine’s “Cost vs. Value” report continues to list replacing entry and garage doors, siding and windows as upgrades that provide the greatest return on investment. However, sprucing up the landscaping, making necessary basic repairs, a fresh coat of paint for the front door and some seasonal potted flowers will go a long way to make a great first impression.

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When it comes to presenting a home for sale, setting the stage to appeal to a variety of potential buyers, no matter what their style, is key. While it’s a given that most young buyers are attracted to move-in ready homes featuring the latest appliances and fixtures, when shopping online, those features are secondary to the overall look and feel of the home. Most important are photos that showcase a clean-lined, neutral backdrop styled with accents that pop and shine to engage the average buyer in any demographic. Ultimately, by using simple styling and strategic arrangements that enhance a property’s key features, buyers can emotionally connect and therefore make the home more memorable.

Living Room Staged by PJ & Company Staging and Interior Decorating

For this custom-built contemporary home featuring cream, taupe, and brown paint colors along with light wood floors throughout, we paired tone on tone accessories in soft beige and cream along with pops of gold and silver accents to enhance the unique architectural details.

Dining Room Staged by PJ & Company Staging and Interior Decorating

For this elegant dining room framed with marble columns and a dark brown marble flooring inlay, we used a deep mahogany dining table styled with neutral greys and sparkling silver accents to really “wow” buyers looking to entertain guests in the space.

Master Bedroom Staged by PJ & Company Staging and Interior Decorating

This master bedroom features gorgeous custom details such as crown molding and built-in window seats with cabinets that are desirable to buyers looking for comfort and style. Our staging team showcased those features by creating an inviting, spa-like setting without being overstated. The simple, crisp white bedding, graphic grey area rugs, beige chairs and soothing blue, green and silver accents maximize the universal appeal of the space.

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According to National Association of Realtors 2017 Home Buyer and Seller Trends Report, buyers rated photos as the feature they use most when shopping online for a home. To help sellers create a “wow” with their online listing photos and make the best first impression to appeal to buyers, we are introducing the following new cost-effective photo ready styling package.

Living Room Staged by PJ & Company Staging and Interior Decorating

Services Include:

Our professional staging stylists will assist sellers to transform the main rooms of their home by repurposing and rearranging existing furnishings to create an updated and inviting design to engage today’s sophisticated buyers.

  • Initial Staging Consultation with one of our staging stylists to develop a design plan
  • Use of seller’s furniture and accessories
  • Staging the four main rooms most important to buyers
  • Two professional staging stylists
  • Rearrange and provide a fresh update for the best online listing photos that will appeal to today’s buyer
  • Beautiful, on-trend rental accessories available as an option
  • Cost is $800 for four rooms, up to four hours max. (Other rooms will be an additional charge)
  • Cost is dependent upon size and location of home

To discuss our staging services or to schedule a consultation, please contact Patti Stern at 203.640.3762 or patti@pjstagingdecorating.com

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The saying “you can’t sell your house the way you live in it” is a great motto for sellers to live by if they want to sell quickly and for top dollar. This means stepping back and looking at your property as a product and showcasing it in the best light to target the specific needs of today’s buyers. The following are some key points to consider when marketing your home for success in a competitive market.

Family Room Staged by PJ & Company Staging and Interior Decorating
This home sold within 36 hours of being listed for sale and had previously been on the
market for over one year.

1. Remove Distractions

  • After decluttering and depersonalizing, find the proper balance of modern furniture and accessories that will enhance a room so that buyers can focus on it’s unique features, size and flow.
  • Stage a room with just enough décor that isn’t distracting and helps buyers get an idea of what it would be like to live there with their own furniture in the space.

Kitchen Update and Staging by PJ & Company Staging and Interior Decorating

2. Boost Perceived Value With Basic Updates

  • An expensive overhaul is overkill as it won’t necessarily yield a high return on investment.
  • Basic updates and repairs such as bright white paint for kitchen or bathroom cabinets, new hardware, modern lighting, eco-friendly faucets and neutral wall color is all that is needed to suggest a home is in move-in ready condition.

Family Room Staged by PJ & Company Staging and Interior Decorating

3. Make It Memorable

  • A vacant home in particular doesn’t leave a lasting impression on buyers who can’t visualize beyond what they see.
  • Add key pieces of modern, clean-lined furniture, rugs, lighting and window treatments to fill the void with warmth and personality and make buyers that much more emotionally connected and more likely to make an offer.
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Happy 2017!  We’re celebrating the New Year by announcing our 
BRAND NEW REDESIGN PACKAGE
just in time for the early spring selling season that kicks off late January.

The PJ & Co team will help you stand out from the competition by redesigning the main rooms of your property in 1/2 a day. The service includes using your furnishings & accessories and supplementing with select items from our private inventory of merchandise. Cost is dependent upon size and scope of project.

For more info contact us at 203.640.3762 or patti@pjstagingdecorating.com

Dining Room & Living Room Redesigned by PJ & Company Staging and Interior Decorating

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