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Artificial intelligence (AI) has become not only a trend or a buzzword in the modern world. It is also now regarded as a necessary tool for personal and professional or business use. From messenger chatbots and email response prompters to voice assistants like Alexa and Siri and machine learning models, AI influences and transforms us.

As AI technology continues to expand, more AI developments can be noted. In fact, a joint report by PwC and CBInsights revealed that investments in AI startups increased by 21% and are expected to continue to rise this year. Let’s take a look at two of the most significant AI advances and interventions big companies and technology experts have invested in recently.

Facial and Emotion Recognition

Nowadays, we no longer need popular sci-fi television series like Black Mirror to remind us that AI can really be part of our lives. We are already seeing facial and emotional recognition and similar high-tech systems in action!

AI is definitely changing the world, and AI expert and venture capitalist Kai-Fu Lee agrees. So far, he has funded 50 AI start-ups. These include several $1-billion companies and Face++ – a leading facial recognition technology and cognitive services platform.

By using fast computer chips, online data, and a programming innovation called, “deep learning,” this kind of AI is capable of describing how a person looks and what he wears and identifying who he is. Furthermore, it also has the power to tell how he feels with its emotion recognition system.

Most people used to fear facial and emotion recognition technologies, primarily because of privacy issues. But as AI advances, more embrace the technology and recognize its advantages now. This is most likely why Lee chooses to advance AI and invest in such AI platforms or services.

AI Intervention System to Counter Cyberbullying

The number of social media users is increasing exponentially. Unfortunately, cases of cyberbullying are also on the rise. According to statistics, cyberbullying on social media is most prevalent on Instagram. But the photo and video-sharing social network was quick to address this growing concern.

Although Instagram already uses AI to monitor and remove negative content, it is now set to launch an AI intervention system designed to track online harassment and help stop cyberbullying. According to Instagram head Adam Mosseri, this advanced AI feature is designed to notify people if their comment can be considered offensive. It would help encourage people to reflect on their comment and undo it before posting.

In addition to this AI intervention, Instagram is also promoting the “Restrict” feature, which aims to make it more difficult for bullies to get the attention of their targets. With this feature, users can block bullies discreetly and make them invisible. Restricted users won’t know your status on Instagram and their comments on your posts will only be visible to them.

Photo Credit: www.s.abcnews.com

Roles of These AI Systems in Business

Facial and emotion recognition and Instagram’s anti-cyberbullying feature are just two of the many AI advancements worth paying attention to. As a business owner, they can bring various benefits to your organization. You can use a facial and emotion recognition system to get to know your customers when they visit your store, as well as find out how your employees feel, and therefore implement ways to boost employee satisfaction and engagement.

By using features such as Instagram’s AI intervention tool, you can also improve your social media marketing strategy. It can be a good way to stop trolls, restrict users that bully your other followers, and make your page a safe environment for your target audience.

These advantages show that leveraging AI can be great for your business, too. Consider investing in this technology to innovate, transform, and grow!

Our virtual assistants can help you grow your business. Contact us to find out how we can work together!

Pepper Virtual Assistants is a business solutions firm that specializes in virtual administrative and personal assistance, online marketing, customer support, and copywriting. We are known for reliability through our managed services, responsive client handling backed by extensive training, and rockstar virtual assistants hired for their skills and expertise.

The post Noteworthy AI Advances and Intervention appeared first on Pepper Virtual Assistants.

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Most professionals today look at work as a means to an end. However, work does something more than just give your monthly paycheck. One of them is how the way work affects your mindset.  Depending on your work environment, it can gradually shift your thinking patterns. Here are some ways work can affect our mindset both negatively and positively.

Develop a Growth Mindset

One of the things that work can give you is a growth mindset. It is having the drive to aspire more and grow in your job. More specifically, having a growth mindset is believing that your most basic abilities can be developed through hard work and dedication. The level of structure in the workplace gives you goals to achieve and opportunities to grow.

Make You More Distracted

Work can also affect your mindset by making you more distracted. Your attention can be pulled in different directions during the day. When you’re distracted, it can result in major mistakes and even physical accidents. For instance, if you have a deadline that you’re rushing to meet, you’re more likely to miss a step when running down the stairs or not notice an object that’s in the way. Accidents at work are more common than you think, so minimizing distractions is imperative.

Improve Concentration

On the flip side, the same work that causes distractions can also improve your concentration. With the list of tasks you need to finish, you are forced to concentrate. If you want to improve your concentration, you should avoid multi-tasking because when you’re split between different tasks at once, you aren’t actually focusing on any. Do one thing at a time and see it through.

Cause Mental Stress

Work can also affect your mindset by giving you a greater level of stress. Those who have an overwhelming amount of work and feel overburdened often find themselves with work-related stress, which can result in different types of illnesses. This can contribute to various conditions such as anxiety or depression.

How work influences your mindset is up to you. Leverage the positives and be mindful of the negatives. At the end of the day, work is more enjoyable when there is balance of both in your mindset.

The post How Work Can Affect Your Mindset appeared first on Pepper Virtual Assistants.

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The birth and rise of artificial intelligence (AI) chatbots continue to have a huge impact on businesses of all sizes and industries. Aside from improving efficiency and productivity and increasing customer base, chatbots are also now poised to drive significant sales, most especially in the retail sector.

According to a Juniper Research study, retail sales from chatbot interactions will nearly double every year and is expected to reach $112 billion by 2023. This is great news if you own a retail company. So, if you haven’t experimented with chatbots yet, now’s probably the time to include this AI technology in your digital marketing strategy and overall business plan.

Why Chatbots Matter

As technology advances, the online behavior of consumers also changes. But most of today’s consumers – from Baby Boomers to Millennials – already recognize the potential benefits of chatbots. It is highly likely that your ideal retail customers have already encountered a chatbot. Therefore, making these automated helpers part of your workforce is worth considering. You can leverage chatbots to improve online customer experience. They can help you resolve customer service problems, answer queries, and make a sale!

With chatbots, you can also save time and money. Research shows that chatbots could save $8 billion per year worldwide by 2022. They can replace customer support agents and reduce customer interaction time, thus saving you money and increasing your business’ bottom line.

How to Use Chatbots to Increase Sales

By adding a messenger chatbot to your social media page or website, you can connect to your existing and potential customers in a more personal and interactive way. You’ll have an AI-driven customer service that can help you boost your sales.

Put your chatbot to work! Program it to welcome new customers, get to know customers by sharing interactive quizzes, assist customers regarding your latest products, reply to comments, and start conversations. Your chatbot can also run messaging split tests, prevent shopping cart abandonment, and directly sell your products. These could result in increased engagement, conversions, and profits!

Chatbots are not only changing and modernizing the face of customer service. They also bring numerous benefits to businesses. The forecasted growth in retail sales is an example that these AI features can help you manage your business and take it to the next level.

Our virtual assistants can help you implement your online marketing strategies. Contact us to find out how we can work together!

Pepper Virtual Assistants is a business solutions firm that specializes in virtual administrative and personal assistance, online marketing, customer support, and copywriting. We are known for reliability through our managed services, responsive client handling backed by extensive training, and rockstar virtual assistants hired for their skills and expertise.

The post Chatbots are Poised to Drive Retail Sales in 2023 appeared first on Pepper Virtual Assistants.

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When you run your own business, you are adept at wearing different hats. No two days are the same. You are busy. You provide the core services to your customers and clients; you market the business, you do the accounts, and then? You have an accident.
Life has a habit of throwing you a curveball when you least expect it.
Accidents occur in all shapes and forms. You can be driving down the highway, and another vehicle hits you. You can be on the sidewalk and a bicycle clips you. You can slip and fall on uneven ground. While this list is varied, all share the same aspect of being unplanned. So, what now?

Document exactly what happened

Memory has a habit of distorting the reality of the circumstances of your accident. So make sure that you make detailed notes to document exactly what happened. Use your phone to take photos of the scene: vehicles that were involved, the weather conditions, the location – any details that may be relevant.
Exchange details with anyone else who was involved and note the contact details of any witnesses. This information is critical if you need to recover any costs and compensation for the accident. A personal injury lawyer such as 1800vincent.com will be able to pursue your claim armed with factual details.

Seek medical treatment

You may feel okay immediately after the accident, but you will be running on adrenaline and shock. The mix of adrenaline and shock can mask the pain that you are in, and so it is important to seek medical treatment to ensure that there are no underlying injuries that you are not aware of. Typically, after an accident, it takes time for injuries to come to develop. For example, whiplash can take up to 12 hours to become evident.

Inflammation, bruising, pain, and stiffness is often not felt until a day after the injury and can continue to get worse over the course of several days, or even weeks. Seeking medical treatment as early as you can is important.

Schedule time out

You may have laughed out loud when you read that. You are far too busy to schedule time out; however, you need to give your body time to recover and rest. Your business needs your attention, but your priority right now is to concentrate on your health.

This is a time when hiring a virtual assistant can be of great help. You will be able to orchestrate the delegation of work remotely, and the good news is that an attorney should be able to claim back the costs through your personal injury claim. Scheduling time out from your business is vital for your recovery, but you should also delegate tasks in your home life too. If friends and family offer support, take it.

Nobody plans to have an accident, but if you’ve been involved in one, it’s important that you recognize that this is serious. Injuries may not be evident straight away, and so you must take the details and document the events in case you need to pursue a claim. Delegate tasks at home and work so that you give your body the best opportunity to heal.

The post How to Handle Accidents in Business appeared first on Pepper Virtual Assistants.

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There may be times in your business when you have to deal with financial stress. This can distract you from getting your important tasks done. It also adds the extra worry of cutting back on staff and supplies or limiting the growth of your business to avoid further financial pressure. As a business owner, you have so much to think about that the added worry of how your finances are starting to eat into your profits could tip you into a meltdown.

If you are dealing with a huge amount of stress, as a result of your business finances, here are some things you need to do:

1. Relax

First and foremost, try to relax. Regardless of how much you worry, you won’t be able to solve the issue by becoming a victim to ruminating thoughts. This is will only lead you to get even more flustered. Plus, it could also make you ill if you stress too much.

There are various ways you can combat your stress levels such as going for a walk outdoors or going for the thrill of placing bets on your favorite sports with Unibet when you leave the office. The Anxiety and Depression Association of America have also researched how intensive exercise can positively impact stress levels. It’s all about thinking of strategies to take your mind off your worries as a way of putting your problems into perspective.

2. Get out of debt

It’s easier said than done, but to get your finances back on track, you need to understand how you’re able to get out of the pile of debt you’re sinking in. Credit.com offers a few top tips on how you can get yourself out of debt and get yourself on the right track.

It would be easy to pay off everything with cash, but this may put your business at risk of collapsing. So, what can you do? If you’re comfortable to do so, you can consider short-term business lending options to get your business out of trouble, without having to inform customers that you’re on the brink of bankruptcy.

3. Negotiation

There may be occasions when you can approach financial institutions to see if your finances can be negotiated. You could speak to your creditors about any debt racked up on credit cards or bank loans and inform them of your situation to see if anything can be done. Giving them the heads up about your financial worries will be looked more favorably upon than if you were to ignore the bills altogether.

You should also pay close attention to your expenses to see if you can get cheaper deals on your energy bills, for example, by browsing providers online and comparing prices.

4. Turn to friends and family

If you’re lucky enough to have close friends and family, you could also call upon them to help you out in desperate situations. Businessloans.com discusses how you are able to ask your family and friends to potentially help out with financing.

However, there is a caveat to this. Borrowing money from personal relations can be difficult. especially if you promise to pay them back and you find out that this isn’t possible. To avoid any confusion or arguments, be sure to draw up an agreement, so all of the terms and conditions are clearly stated. This will ensure that your personal relationships won’t get damaged as a result of misunderstanding or dishonesty.

When dealing with financial stress, take it one day at a time. Be prudent in your decisions and seek wise counsel. Navigate it objectively so you can choose the best and most optimal financial solutions for your business.

Our virtual assistants can help you run your business. Contact us to find out how we can work together!

Pepper Virtual Assistants is a business solutions firm that specializes in virtual administrative and personal assistance, online marketing, customer support, and copywriting. We are known for reliability through our managed services, responsive client handling backed by extensive training, and rockstar virtual assistants hired for their skills and expertise.

The post Dealing with Financial Stress as a Business Owner appeared first on Pepper Virtual Assistants.

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Nowadays, any business marketing plan won’t be complete without a mobile strategy. With the continuous growth of mobile device usage worldwide, it’s best that you optimize your mobile marketing plan to successfully attract and connect with your target audience. You also need to constantly innovate and customize your efforts as mobile trends evolve and consumer behavior changes.

Regardless of your target market and budget, there are various mobile marketing strategies that you can implement. Do them right and they’ll have a positive impact on your business. Let’s take a look at these successful mobile marketing strategies that you should consider.

Create Mobile Apps

Mobile apps are dominating the internet usage of today’s consumers, and more businesses are taking advantage. Researches also reveal that there are 175 billion apps downloaded yearly and consumer app spending continues to increase. Thus, it’s a good idea for you to develop an attractive and user-friendly mobile app. It’s an excellent platform that you can utilize to reach out to your ideal customers and give them better consumer experience.

Build the Right Mobile Infrastructure

Having the right and effective infrastructure should be part of your overall mobile marketing plan. This means you should prioritize speed and security! According to Think with Google, security of information is an important factor 84% of smartphone users consider before installing an app. This is why if you have a mobile app, make sure that it loads fast, is easily accessible, and is secure. The same considerations apply to your mobile site, as well.

Pay Attention to Google’s Mobile-First Indexing

If you want to boost your online visibility and increase your search engine rankings, you should also mobile optimize your website and other online marketing platforms. This is especially important in order to meet the changes due to Google’s mobile-first index approach, which shifts search ranking index strategies from desktop users to mobile users. If you have a responsive or mobile-friendly site, you’ll have greater chances of having a better search engine ranking!

Use SMS Marketing

In the mobile marketing world, SMS still matters! Smartphone users can still receive and engage with text-based promotions or offers. In fact, research shows that the open rate of text-based promos is 98%. You can use this strategy effectively by offering customers a discount or incentive after signing up or giving their mobile phone number. It’s also a good platform for announcing events, sales, and other promotions.

Try Gamification

Connect with your ideal customers and deliver your services in a fun and entertaining way. Inject gamification into your mobile marketing plan. You can gamify your mobile app, website, and ads to attract new customers, increase customer loyalty, and boost sales. Be creative, set a good system of rewards, and integrate your gamification strategy with your social media accounts to widen your reach.

Make mobile marketing an integral part of your marketing arsenal! It’s an excellent platform for reaching and connecting with your target market anytime and anywhere. By using the effective mobile marketing strategies we mentioned, it’s possible for you to reach your goals and grow your brand!

Our virtual assistants can help you implement your mobile marketing plan. Contact us to find out how we can work together!

Pepper Virtual Assistants is a business solutions firm that specializes in virtual administrative and personal assistance, online marketing, customer support, and copywriting. We are known for reliability through our managed services, responsive client handling backed by extensive training, and rockstar virtual assistants hired for their skills and expertise.

The post Successful Strategies for Mobile Marketing appeared first on Pepper Virtual Assistants.

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More businesses are now taking advantage of the growing mobile industry by creating mobile apps. These handy, innovative tools offer valuable marketing opportunities for your business. A mobile app can help you boost brand identity, improve employee efficiency, increase customer loyalty and sales, and more. No matter what your primary goals are, careful planning and consideration is a must.

Having a unique mobile app idea may be easy, but building it can be challenging. Aside from your time and budget, here are some of the key things you need to consider when creating an app for your business.

Your Purpose

Before you start your mobile app development, it’s important that you first determine the focused purpose of your app. Can your mobile app answer your target market’s needs and provide them with great customer experience? According to research, poor mobile experience negatively affects mobile users’ impression of a brand.

This is why to maintain your good reputation and provide your customers with good mobile experience, you need to make sure that your mobile app is not too simple, but also not confusing or too complicated. You need to have a comprehensive plan and a definite purpose to prove to them that your mobile app is worth downloading.

The Market

To increase your mobile app’s chances of success, you must conduct thorough market research. This way, you’ll gain a better understanding of who your target customers are, what their needs are, and what mobile devices and platforms they use.

It also helps if you identify and survey your competitors. Discover the types of apps they’ve built and what works and what doesn’t. Take inspiration from models that you think would suit your business and develop an app that would make you stand out from the competition.

Mobile Platforms

You should also determine the mobile platforms you’ll be focusing on. Still, as part of your market research, find out whether your customers are iOS or Android users and develop a mobile app for them. Better yet, create one that works on multiple platforms. Statistics show that there are more than 2.2 million apps available for download on the Apple App Store and over 2.8 million apps available on the Google Play Store. Yours can be available on these app stores, too!

UX and UI Designs

Your mobile app’s user interface (UI) and user experience (UX) designs are also essential factors to consider. Make sure that it’s not only aesthetically appealing but functional and user-friendly, as well. You can create style guides, use wireframe tools, develop a clickable prototype, and test click-through models.

Monetization Options

The mobile app market continues to increase exponentially. According to a Statista report, mobile apps will likely generate around $189 billion in revenues through app stores and in-app advertising by 2020.

When creating a mobile app, you should also think about what role it will play in your business. Do you want an app that will serve only as a resource for your ideal customers or an app that you can make money directly from? Freemium app, paid app, in-app purchases, in-app ad, and subscription are just some of the app monetization models that you can utilize.

Test Runs

Mobile app development involves a lot of test runs. Testing shall help you check and fix bugs and other problems. You can build and hire a testing focus group that mimics your ideal customers. Through them, you’ll be able to solve issues throughout the app right away and ensure that your UI and UX designs are what your target market look for.

Big Launch

Finally, you need to consider the release of your mobile app. This includes your marketing strategy. You need to set your release date and information, focus on your brand identity, identify the channels you’ll be using, and build your content. A skilled and reliable virtual assistant can help you with these tasks and create a buzz about your mobile app’s launch. It pays to build up interest and anticipation on social media, through email, or by using other platforms.

App creation may seem complicated and intimidating, but you can pull it off! Use the tips we mentioned as a guide so you can properly and successfully plan, develop, and launch a mobile app for your business.

Our virtual assistants can help you implement your mobile marketing plan. Contact us to find out how we can work together!

Pepper Virtual Assistants is a business solutions firm that specializes in virtual administrative and personal assistance, online marketing, customer support, and copywriting. We are known for reliability through our managed services, responsive client handling backed by extensive training, and rockstar virtual assistants hired for their skills and expertise.

The post App Making 101: Things You Need to Consider When Creating an App appeared first on Pepper Virtual Assistants.

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Mobile is increasingly becoming an essential marketing tool for today’s businesses. As a marketer or business owner, wearables are a top mobile technology and marketing trend that you should pay attention to. From Google Glass to fitness bands and smart watches like Apple Watch, these mobile devices are designed to complement smartphones and tablets. Like them, you can also use wearables to reach out to your target audience and achieve your business goals.

Considering the forecasted 15% annual growth of global wearables market, this revolutionary technology can be instrumental to the success of your mobile marketing strategy. Take note of these top three ways you can leverage the wearables market.

1. Integrate with Location-Based Marketing

Location-based marketing is an effective strategy that helps increase your visibility and allows you to connect with your target audience in real-time and regardless of location. By integrating wearables in your location-based marketing plan, you’ll have another innovative way of getting your current and potential customers’ historical data and real-time location.

For example, an ideal customer or client is visiting your city for a business trip and there happens to be a travel fair your company is a part of. Through his smartwatch, he’ll be informed about the fair and your promos and deals. With the combined powers of location-based marketing and a wearable device, you can gain customers and increase your sales!

2. Deliver Non-Intrusive Messages and Ads

Consumers can easily get overwhelmed by the tremendous number of messages and ads they receive in their mobile devices. Wearables, which have small screens, can limit or filter out intrusive and irrelevant content. Statistics show that 91% of mobile users plan to make a purchase after seeing a relevant ad. This is why if you take advantage of the wearables market, you can promote your products or services by delivering non-intrusive, less spammy, and more contextual messages and ads to your target audience. This could lead to higher conversion rates for you!

If, for example, you own a real estate company and you’re looking for new ways to reach your target market. You can use a Google Glass app that gives your audience access to property listings and notifies them when they are near a property that fits their standards.

3. Offer Perks to Boost Customer Loyalty

Including wearables in your mobile marketing plan also helps increase customer loyalty. If you can push notifications and ads at the right time and provide your target market with relevant messages, you are already delivering good service. But if you can add value to your customers’ journey, then it’s much better. You can achieve this with the help of wearables!

For instance, your company sells organic food products and you partner with a company that offers wearable fitness devices. When an existing client downloads your recipe book, he also gets a complimentary fitness tracker. Because almost 80% of consumers want free products, value added products like this can entice customers and make them loyal to a business.

Wearables are changing the face of the mobile marketing industry. Follow the tips we mentioned so you can make the most of what the wearables market has to offer. See how these mobile devices can reshape the future of your business!

Our virtual assistants can help you implement your mobile marketing plan. Contact us to find out how we can work together!

Pepper Virtual Assistants is a business solutions firm that specializes in virtual administrative and personal assistance, online marketing, customer support, and copywriting. We are known for reliability through our managed services, responsive client handling backed by extensive training, and rockstar virtual assistants hired for their skills and expertise.

The post 3 Ways Mobile Marketers Can Leverage the Wearables Market appeared first on Pepper Virtual Assistants.

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Optimizing your brand for Google is an important step that you need to take in order stay visible, relevant, and competitive online. It’ll be beneficial for your business to comply with the algorithm and feature updates this top search engine rolls out. One of the upcoming updates to take note of is the addition of favicon to mobile search results.

Favicon, which is short for favorite icon, was originally released by Microsoft alongside Internet Explorer 5 in 1999. This small icon contains the logo, first letter, or image that represents a business. Also known as shortcut, website, or bookmark icon, a favicon is associated to your URL and is placed next to your website title.

Google’s new mobile search results display including favicons could help you maximize your mobile marketing plan and grow your business. Here are top four reasons why you should take advantage of this feature:

1. Boost Brand Recognition

Statistics reveal that more consumers nowadays use a mobile device to search for or connect with a business. With tons of organic search results generating per search, a favicon can help boost brand awareness and recognition. Using favicon can make your brand stand from the crowd. Your current customers will immediately recognize your brand through your favicon. With an attractive brand logo as your favicon, you can also get the attention of new customers and generate more clicks and traffic.

2. Increase Credibility

The credibility of a business is crucial for consumers. Aside from having a professional and secure website, you can also increase your credibility and gain your target market’s trust by having a favicon. Without this feature, a web or mobile browser will only display a blank document next to your business name on a browser tab or a search result on a search page.

3. Improve SEO

Search engine optimization (SEO) is a necessary process and strategy if you want to get more visitors and traffic. A favicon is a vital element that makes your website more usable. It increases your website’s chance of getting bookmarked on a browser and helps improve your SEO rankings. To support the SEO services you get for your business, it’s also a good idea to take advantage of the favicon feature so that the search engines will love you more!

4. Better User Experience

According to research, 52% of users with a bad mobile experience won’t engage with a company. You can provide your customers with good mobile experience and boost your customer engagement by having a favicon. Not only can this small image be a treat for visual-loving consumers. It can also improve their search experience as it will be easier for them to identify the sources of the content and click on the ads they’re looking for. A favicon will make your brand stand out, so they’ll be able to find relevant information from you quickly.

Make your business more visible when consumers search via mobile with the help of a favicon. Consider the benefits we mentioned and take your mobile marketing to the next level!

Our virtual assistants can help you implement an effective mobile marketing plan. Contact us to find out how we can work together!

Pepper Virtual Assistants is a business solutions firm that specializes in virtual administrative and personal assistance, online marketing, customer support, and copywriting. We are known for reliability through our managed services, responsive client handling backed by extensive training, and rockstar virtual assistants hired for their skills and expertise.

The post Why You Should Take Advantage of Google’s Favicon Feature appeared first on Pepper Virtual Assistants.

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In the business world, it’s not enough to have a great product or service. Effective promotion, especially in this golden age of mobile technology, is also a must. Mobile marketing is definitely a key strategy for forward-thinking companies. Combine its effectiveness with the powers of social media and content, and you’ll highly-likely have a winning marketing plan.

Take for example the impressive social and mobile marketing strategy of Corn Nuts. This Kraft Heinz brand has been in the market for a long time. However, it remained less popular and successful until the brand’s young and brilliant managers launched an impressive marketing strategy. By using their smartphones to promote the brand, they got the Twitterverse’s attention! Not only did the brand reached its target market. It also gained more sales and profits.

You can also achieve similar success! Here are some of the lessons you’ll get from the brand’s social and mobile marketing strategy:

Effective Marketing Doesn’t Need a Big Budget

Kraft Heinz did not spend money on paid advertising for this marketing strategy. The managers just requested Twitter to verify Corn Nuts’ account and gave the page a new life with interesting organic content. This means you can also create and implement a marketing strategy even on a shoestring budget. By using your smartphone, you or your marketers can keep your social media accounts active and get your desired results.

Focus on Your Target Market

Millennials are considered Corn Nuts’ target market and biggest supporters. By focusing on and reaching out to them and delivering relevant content, the brand increased its following and grew repeat millennial purchases by 12%. If you focus on your target market and determine the best way to connect with them, you can also boost your customer base and sales!

Photo Credit: https://twitter.com/CornNuts

Communication is Key

According to a HubSpot report, 55% of social media engagement is done on a mobile device. Corn Nuts’ social media managers would agree! For them, it’s important to stay connected with their customers. They make sure they retweet and respond to customers’ messages even at odd hours. With a smartphone, this strategy is possible and convenient! Through constant interaction, you can also boost customer engagement. You’ll also be able to make your customers feel valued. Ultimately, this could lead to new and repeat businesses.

Create a Light and Funny Persona

It’s important that you provide your target market with informative and interesting content. But adding humor to your content helps make it more appealing, especially if you’re targeting a younger audience. Corn Nuts has successfully pulled off this tactic by publishing meme-like and funny tweets using a mobile device! The brand’s posts grabbed its target market’s attention and helped turn them into paying customers. By showing your brand’s light and funny persona, you can also achieve this goal.

Photo Credit: https://twitter.com/CornNuts/status/1120507767343800320

Creating and implementing a marketing strategy can be challenging. But adapting the strategies of successful marketers or brands can make it easier for you. Take inspiration and learn from Corn Nuts’ mobile marketing strategy, and you, too, can increase your chances of success!

Let our virtual assistants help you implement an effective mobile marketing plan. Contact us to find out how we can work together!

Pepper Virtual Assistants is a business solutions firm that specializes in virtual administrative and personal assistance, online marketing, customer support, and copywriting. We are known for reliability through our managed services, responsive client handling backed by extensive training, and rockstar virtual assistants hired for their skills and expertise.

The post What You Can Learn from Corn Nuts’ Impressive Mobile Marketing appeared first on Pepper Virtual Assistants.

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