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Today I’m thrilled to have Alisa Meredith on the show. Alisa is the content marketing manager over at Tailwind and she’s a Pinterest expert. Now Pinterest is one of my top social media traffic sources but over the past year or so, Pinterest has made a bunch of changes to their ranking algorithms. So I asked Alisa to come on the show today to talk about what’s working today in Pinterest land. What You’ll Learn What you should be doing if you are a brand new shop owner with a blog How often you should be pinning What you should be pinning How to automate the process How to get more followers How to find group boards and become a contributor Alisa’s content strategy for pins Other Resources And Books Tailwind Blog Alisa’s Blog Sponsors Klaviyo.com – Klaviyo is the email marketing platform that I personally use for my ecommerce store. Created specifically for ecommerce, it is the ...
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A good number of phone calls we get for our ecommerce business are from customers asking for wholesale pricing on our products. And because we have no desire to be in the wholesale business, my default answer is always no. Instead, I offer them attractive discounts if they purchase above a certain quantity threshold. Now what’s funny is that when customers hear the words “no wholesale”, they almost always hang up without asking for pricing. What these customers don’t realize is that the discounts we offer are competitive with many of the wholesalers in the US and these customers are missing out. Do they think that wholesale is synonymous with lowest price? Here’s the thing. Most new shop owners believe that buying “wholesale” magically means that they are getting the lowest price possible. Most shop owners think that obtaining wholesale pricing means that they ...
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Today I’m really excited to have Kevin Williams on the show. Kevin is someone who I met at the Ecommerce Fuel live conference. He was actually one of the keynotes there and I really enjoyed his presentation. Kevin runs the site BrushHero.com where he sells a power cleaning brush that hooks up to your hose and spins with a lot of torque to clean up hard to clean objects like wheels, bikes, boats and more. He was also recently on the hit show Shark Tank. Anyway, the reason why I brought Kevin on the show is to talk about his process for testing products so that he knows it will sell before he spends a lot of development money on a project. Enjoy the show! Note: I apologize for the audio quality on this one. There was something wrong with Kevin’s mic but I guarantee you that the content is ...
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Running any business always requires some amount of tedious, repetitive work. For example with my online wedding linens store, we need people to… Pick and pack orders Answer phone calls Run the embroidery machines Print shipping labels Now there are certain physical tasks that require a human to perform but your goal should always be to automate as many repetitive tasks as possible with a computer. In this post, I’m going to show you how I recently replaced half a worker in our ecommerce business with a simple piece of software to automate our Windows PC applications. My Philosophy On Software First off, if you take anything away from this article, it’s that you should use cloud applications as often as possible to run your business. In fact, I would argue that desktop apps should be avoided altogether. When an application is in the cloud, the data is accessible from anywhere in the world. And chances ...
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Today I am honored to have Andrew Youderian with me on the podcast. Andrew has the distinct honor of being the very first guest on my podcast ever in episode number 2. Back when this podcast had 0 listeners, he took a risk to come on and I really appreciate it. Andrew has created and sold 2 dropshipped ecommerce businesses. He is a well known figure in the ecommerce world through his blog and podcast at EcommerceFuel.com And he runs the best small business ecommerce community that I’ve come across that specifically caters to 6,7 and 8 figure businesses. Anyway, today we are going to talk about some interesting statistics regarding the ecommerce landscape based on the members in his community. What You’ll Learn Andrew’s motivations were for starting the Fuel forums. Some interesting statistics from his state of the ecommerce merchant survey How to build a fantastic community of ecommerce entrepreneurs and what it ...
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Today I’m thrilled to have Mary Kathryn Johnson on the show. Mary is someone who I met long ago when I was guest on her podcast Parent Entrepreneur Power. And we recently reconnected again at Social Media Marketing World. It had been a while since we last spoke and when we started chatting, I discovered that she’s now a Facebook messenger bot consultant which really piqued my interest because that’s exactly what I’m studying right now. Anyway, Mary has implemented high converting messenger bots for a lot of high profile clients and today we are going to pick her brain on how to implement a messenger bot for a digital products business. What You’ll Learn How Mary discovered Facebook Messenger bots Her best Facebook messenger bot implementations for selling digital products How Facebook messenger can be mixed in with email The best way to get new messenger subscribers/li> Some sample messenger autoresponder sequences Other Resources And Books MessengerFunnels.com MaryKathrynJohnson.com Parent ...
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Today I’m thrilled to have Reza Khadjavi on the show. Reza is the founder of Shoelace which is a company that boosts your sales with automated retargeting journeys. We’ll get into exactly what that means in a moment. But Reza is a master of running retargeting ads in the context of ecommerce and selling physical products online so today we’re going to pick his brain. Enjoy the episode! What You’ll Learn Why Reza founded Shoelace The main difference between sequential and behavorial retargeting Some good metrics to gauge yourself against other sellers Guidelines on ROAS, CTR vs AOV The best converting types of ads Some good guidelines for running dynamic product ads What to set as your budget depending on audience size Other Resources And Books Shoelace FourSixty.com Sponsors Payability.com – A financing company that provides high growth Amazon sellers with daily payments. With Payability, you can say goodbye to cash flow issues and stockouts and hello to scalability ...
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Most people who start their own ecommerce stores are often hesitant to import their goods from overseas. And their fear is understandable. After all when you’re dealing with a vendor that is over ten thousand miles away, every little bit of miscommunication is magnified by 10X. And if you factor in the language and cultural barriers, it can be quite intimidating to pay a large sum of cash to someone in a completely different country. But the reality is that importing goods from China or any foreign country is not that difficult as long as you are careful and know what to expect. In this post, I will address some of the most common fears and myths involved in importing your goods from China and hopefully show you that buying goods from overseas isn’t as intimidating as it sounds. Myth #1: Asian Vendors Can’t Speak English Most people think that doing business ...
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Today I’m thrilled to have Molly Pittman on the show. Molly is someone who I met at both Traffic and Conversions and Social Media Marketing World and she’s a digital marketing expert and educator. Over the years, Molly has personally spent over 8 million dollars on paid traffic while achieving a positive ROI. And right now, she is one of the foremost experts on Facebook Messenger chat bots which is the topic of today’s episode! What You’ll Learn The best way to get new messenger subscribers The best chatbot implementations she has seen How to send broadcasts without violating Facebook’s rules. The best use for auto responders to sell physical products How to gather both email and messenger subscribers Other Resources And Books Many Chat Course Digital Strategy Bootcamp Perpetual Traffic Podcast Sponsors Payability.com – A financing company that provides high growth Amazon sellers with daily payments. With Payability, you can say goodbye to cash flow issues and ...
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Even though most browsers and smartphones support push notifications, I still see very few ecommerce businesses leveraging them to their full capacity. But used correctly, push notifications can boost your sales and traffic on autopilot and bring your customers back to your store over and over again until they are ready to buy. To whet your appetite, here are some actual numbers regarding how push notifications convert on my ecommerce store. Broadcast Ecommerce Conversion Rate: 3.02% Abandoned Cart Ecommerce Conversion Rate: 14.28% Revenue Per Visitor: $5.83 CTR For Abandoned Cart Notifications: 18.4% CTR For Broadcast Notifications: 4.9% Compared to other marketing channels such as email and Facebook Messenger, push notifications perform somewhere in between the two. In other words, push notifications are more effective than email in terms of engagement on a per subscriber basis but less so than Facebook Messenger. Editor’s Note: If you are interested in learning how to start your own business, click here to ...
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