Sarah Jessica Parker Joins Stella Artois and Water.org to “Pour it Forward®” and Help End the Global Water Crisis
Parker pays homage to her iconic role as Carrie Bradshaw, Encouraging Americans to Change Up Their Usual Drink and Grab a Stella Artois to Help Provide Access to Clean Water for Someone in Need
Stella Artois and Water.org co-founders Matt Damon and Gary White are rallying America to “Pour it Forward®” by choosing Stella Artois to help end the global water crisis – and they’re challenging some famous friends to spread the word, starting with Sarah Jessica Parker. “Pour it Forward®” is Stella Artois’ take on the goodwill trend of “Pay it Forward” – where enjoying a Stella Artois triggers a donation to Water.org to help provide access to clean water for someone living without it. Sarah Jessica Parker will pay homage to her iconic role of Carrie Bradshaw to underscore that the simple act of changing your usual drink to a Stella Artois can help make an impact. In a fun spin on the Sex and the City opening bus scene, we see what might happen if Carrie were to change up her usual drink of choice, a Cosmo, in favor of a Stella Artois. The spot was created by Mother New York. “Enjoying Stella Artois helps provide access to clean water for someone in need,” said Sarah Jessica Parker. “If Carrie was made aware of this important and fantastic partnership and initiative, I'm sure she wouldn't waste a beat putting down her Cosmo and opting for a Stella, and I know that she would encourage all of her friends and audience to do the same.”
Stella Artois and Water.org are also debuting a new video featuring Water.org co-founder Matt Damon, who shares how simple it is to help change someone’s life. A beer is slowly poured into a Stella Artois chalice, triggering adjacent images of taps turning on in the developing world to represent the impact this small action can have around the globe.
“Through our partnership with Stella Artois we have already helped change millions of lives, and we have the opportunity to change millions more,” said Water.org co-founder Matt Damon. “That’s why we’re asking people to ‘Pour it Forward®’ and help give access to clean water... simply by enjoying a Stella Artois.”
It’s easy to get involved. For a limited time, every Stella Artois helps provide access to clean water for someone living without it*:
Every six-pack sold gives access to 6 months of clean water for one person in the developing world.
Every twelve-pack sold gives access to 12 months of clean water for one person in the developing world.
Every pour (or bottle) sold at bars and restaurants gives access to 1 month of clean water for one person in the developing world.
MILLIONS OF LIVES CHANGED, AMBITIONS TO CHANGE MILLIONS MORE Since 2015, Stella Artois has helped Water.org provide more than 1.7 million people in the developing world with access to clean water, but the brand needs the help of people everywhere to reach their goal of providing 3.5 million people in the developing world with long-term, sustainable access to clean water by 2020 through its partnership with the organization.
“This is just the beginning for ‘Pour it Forward®’ as we launch the program in a big way,” said Lara Krug, Vice President, Stella Artois. “Sarah Jessica Parker is the first, but we’ll be recruiting other familiar faces to help spark a movement of people choosing Stella Artois in order to help make a difference.”
For millions around the world, access to funds stands between them and safe water and sanitation in their home. Water.org found that when given an opportunity to pay for water improvements with loans, families opt to finance long-term solutions versus struggle day-to-day to find that next liter of water. Water.org is now a leader in developing market-driven financial solutions to the global water crisis.
“Our partnership with Stella Artois continues to offer easy ways for people to get involved and change lives,” said Gary White, Co-founder, Water.org. “The simplicity of taking action, coupled with Water.org’s powerful solutions, enables us to make an even greater impact worldwide as we work towards the ultimate vision of providing access to safe water and sanitation for all.”
BUILDING A BETTER WORLD, AT HOME AND ABROAD As part of the Anheuser-Busch family of brands, the partnership between Stella Artois and Water.org builds on the company’s long-standing commitment to creating a cleaner and more sustainable world for future generations. Anheuser-Busch drives progress across their supply chain to reduce environmental impact, preserve natural resources and act as a strong partner to their local communities. The company works closely with partners like Water.org to ensure their commitments and programs drive meaningful change for the environment and contribute to a shared objective of a better world.
Join us and “Pour it Forward®” by purchasing Stella Artois, and spreading the word on social using #PourItForward. For more information on “Pour it Forward®” other ways to get involved, visit StellaArtois.com/Water. Enjoy Stella. Give water. Change lives.
About Stella Artois Stella Artois® is part of a Belgian brewing tradition dating back to 1366. It is the No. 1 selling Belgian beer in the world and is present in 95 countries. Stella Artois is a bottom filtered, blonde pilsner. It is thirst quenching with a malty middle and crisp finish delivering a full flavour and a hint of bitterness. Stella Artois is best enjoyed served between 3 and 5 degree Celsius and should be served in the unique Stella Artois Chalice according to the 9-Step Pouring Ritual to guarantee a perfect experience of this gold standard lager. Visit www.stellaartois.com for more information.
About Water.org Water.org is an international nonprofit organization that has positively transformed more than 16 million lives around the world with access to safe water and sanitation. Founded by Gary White and Matt Damon, Water.org pioneers market-driven financial solutions to the global water crisis. For more than 25 years, we've been providing women hope, children health, and families a future. Learn more at www.water.org.
* Stella Artois Pour it Forward® product donation triggers include:
Every Chalice gives access to 5 years of clean water for one person in the developing world.
Every 6-pack gives access to 6 months of clean water for one person in the developing world.
Every 12-pack gives access to 12 months of clean water for one person in the developing world.
Every pour (or bottle) sold at bars and restaurants gives access to 1 month of clean water for one person in the developing world.
Every 24-pack gives access to 2 years of clean water for one person in the developing world.
Every 18-pack gives access to 18 months of clean water for one person in the developing world.
Every 22 oz. bottle gives access to 2 months of clean water for one person in the developing world.
Every 19.2 oz can gives access to 2 months of clean water for one person in the developing world.
Every 14.9 oz can gives access to 2 months of clean water for one person in the developing world.
POUR IT FORWARD® is a U.S. registered trademark owned by Vinternational Imports, Ltd. and is used with permission.
Carrie Couldn’t Help But Wonder | Change Up The Usual | Stella Artois - YouTube
Here’s an interesting new collaboration beer coming from Austin Beerworks in Austin TX. This is Body Spray Brut Double IPA and it sill be a collaboration (a Collabergé) with Sun King Brewery. This brut double IPA will hit 10%-AbV and you’re looking at the 16oz can. Stay tuned for release info.
This morning we have a new can coming from Adelbert’s Brewery in Austin, TX. This is Darkness Come Alive Horchata and it will be a Horchata-style milk porter that hits 5.48%-AbV. This is the 12oz can and stay tuned for more details.
2019 Extended Barrel-Aged B.O.R.I.S. The Crusher Oatmeal-Imperial Stout Super-deep, rich flavors from long aging in select Woodford Reserve Bourbon barrels beautifully compliment the character of B.O.R.I.S., our original Imperial Stout. Intense flavors and aromas of oak, toasted vanilla, and fine tobacco from barrel aging 5 times longer, just like B.O.R.I.S. 200, lend an immensely satisfying depth to this deep roasted and full bodied stout. Available on draft & in 22oz bottles ABV: 9.4% IBU: 60 SPECIAL RARE TAPPING! Thursday, January 24th! 2016 Rocky Mountain Barrel-Aged B.O.R.I.S. The Crusher Oatmeal Imperial Stout Aged in very special whiskey barrels to add super-smooth, buttery, and complex whiskey character to our multi-award winning B.O.R.I.S. The Crusher. This rare version is a testament to our hard work and dedication in bringing our customers the very best. Available on draft ABV: 9.4% IBU: 60
Chuckanut Brewery & Grains of Wrath are excited to announce the tapping of Nuts of Wrath their collaboration Kulmbacher Export Lager that was brewed at Chuckanut Brewery’s North Nut Bellingham location. The two award-winning WA state breweries will not only be tapping with a brewer’s night in Camus, WA Friday January 25 at Grains of Wrath but on January 24 Bailey’s Taproom in Portland, OR across the river will celebrate also. The two breweries will have a special brewers night at Bailey’s with multiple beers on tap including the collaboration. Chuckanut will be at both Grains of Wrath and Baileys to help with the tapping and special brewers nights.
Nuts of Wrath is a strong, dark Kulmbacher Export lager, an almost forgotten Franconian German style lager popular in the late 1800’s. The collaboration rendition can be described in many different ways including: Big bitter Dunkel or an Imperial Schwarzbier. In other words, this lager is dark, malty and bitter. Generous amounts of Munich and Carafa malts balance with a large helping of German noble Hallertau Tradition and Mittelfruh hops. This is not your typical subtle lager. Some might say this is like a Schwarzbier on steroids!
Those wishing to take part in the tapping and brewers night at Grains of Wrath, 230 NE 5th Ave, Camas, WA 98607 and want to spend the night nearby are invited to contact the boutique Camas Hotel about lodging. As part of the celebration the Camas Hotel is offering discounts on rooms, only a block or two from Grains of Wrath. No matter which tapping you take part in representatives from both breweries, including the brewers, will be on hand to answer your questions. It just so happens the Chuckanut brewers will be collaborating and brewing on Friday January 25 at Grains of Wrath for another new beer, stay tuned!
Chuckanut Brewery & Kitchen located at 601 West Holly St, Bellingham was awarded the National Small Brewpub/Brewer of the Year 2009 and National Small Brewery/Brewer of the Year 2011 at the Great American Beer Festival (GABF). The full service “Kitchen” serves from 11:00am every day to guests of all ages with an eclectic fresh local menu. South Nut’s Tap Room is in the heart of Skagit Valley, 11937 Higgins Airport Way, Burlington and welcomes guests of all ages Monday to Friday starting at 3 pm and Saturday and Sunday from 12 pm. Check out additional information about Chuckanut Brewery & Kitchen at http://www.chuckanutbrewery.com/
INDIANAPOLIS (IN) - Books & Brews is excited to announce the acquisition of Flat12 Bierwerks. Books & Brews will continue to run Flat12 under the same brand name and will use Flat12’s upcoming 8th Anniversary Party this Saturday, January 26th, as a launch event complete with door prizes, coupons for various Books & Brews locations, and the addition of the new Oil Can Club.
Flat12 has been a brewery partner for Books & Brews for the past two years, brewing all of B&B’s flagship and seasonal beers. “I have the upmost respective for the crew at Flat12,” said Jason Wuerfel, Books & Brews Founder and CEO. “When we were looking to expand our concept they jumped on board to partner with us without hesitation. To be able to join forces with them and have a staff and facility of their caliber in the Books & Brews family is a dream come true. I’m extremely excited for the future.”
The all new Oil Can Club will debut at the Anniversary Party. The club will work similar to Books & Brews’ popular Mug Club with a few unique twists. The Club is a lifetime membership that will normally be priced at $100, but pre-sales on Saturday will cost just $50. The Club will include the following:
—20oz Ceramic Oil Can Mug with collectible graphics handmade by a local potter —Members can purchase additional collectible mugs for $35/each — Oil Can fills for the price of 16oz pours* — $2 off growler fills* — $1 off bullet fills* — 10% off merchandise and glassware — Discounted and advanced admission to events — Priority access to special release bombers — Additional deals TBD
*exclusions apply Oil Can Mugs will be available to pick up on March 1st, but the perks will be available to use immediately with the exclusion of the Oil Can fills. Members who sign up through the end of February will receive a $20 coupon toward the Books & Brews Lifetime Mug Club Membership (participating locations).
Other door prizes will be added to the Anniversary Party and all attendees will go home with a Books & Brews Passport complete with coupons to all participating locations. Flat12’s Anniversary Party is a 21+ only event that will run from 12pm - 10pm on Saturday, January 26th. Admission is free but a $25 Glassware and Sampling Package is available that includes a German-imported Rastal Lüttich Balloon Glass Goblet and 3oz samples of all beers on tap (while supplies last).
The Flat12 purchase will also have a huge impact on the Books & Brews brand as Books & Brews and Flat12 beers will now be available for growler fills at participating locations. Most Books & Brews locations will be able to fill growlers immediately while others will start filling growlers likely in the next few weeks. Please call ahead for availability.
In order to celebrate the milestone achievement, Books & Brews is launching a new “$5 for February” promotion where growler fills of all Books & Brews and Flat12 brands will be available for $5 growler fills on Saturdays starting this Saturday, January 26th, and continuing throughout February at participating locations. Note that Mug Club discounts will not apply to this promotion. Be on the lookout for more discounts and specials at your local Books & Brews as we commemorate this historic occasion.
Modist Brewing Company, Rise Bagel Co., and TC Food Justice are pleased to present a very special collaboration beer: No Bagel Wasted. A beer, made from bagels, to help TC Food Justice‘s effort to reduce food waste and hunger!
Instead of letting any excess bagels end up in a garbage graveyard, Rise and Modist began collecting the bagels in an effort to do what any responsible people would do: turn them into beer. Over the course of about a month, Rise and Modist were able to collect 150+ lbs of bagels that were then ground into a flour that formed the malt bill of No Bagel Wasted. The beer, brewed from Rise Bagels along with some White Clover honey, is a toasty, easy-drinking lager that will go on tap at Modist on January 26th. 10% of all proceeds from the beer will be donated to Twin Cities Food Justice – a 100% volunteer organization that works tirelessly to help reduce food waste and hunger.
Brewed with Apple, Peach, Cranberry, and Cherry juices, Sparkale is unlike any other beer you’ve tasted from 21stAmendment Brewery.
SAN LEANDRO, CA . (January 22, 2019) — The brewers at 21st Amendment Brewery are crackling with anticipation for the launch of a very different hybrid beer from their brewhouse. Sparkale is a sparkling rosé ale with apples, peach, cranberry & cherry, for a light, fruity, tart flavor and a huge “sparkle factor”.
“We’ve learned a lot about using fruit in our brews—from ‘Hell or High Watermelon,’ to ‘Blood Orange Brew Free! or Die IPA,’ and we love the refreshing quality that fruit can bring to new styles of beer. Sparkale is our latest adventure, and we’re so excited to offer a completely different type of beer that will quench your thirst and delight your taste buds any time of year,” says Nico Freccia, Co-Founder.
Coming in at a reasonable 5.5% alcohol with no bitterness, Sparkale is a bit of a departure from 21st Amendment’s stable of bold, West Coast-style IPAs. It is also lower in calories than 21A’s regular beers and gluten-reduced for a flavor that’s as much like a cider (without actually being one) as you can find.
“The one fruit juice we really wanted to include was cherries. Not only does it add to the unique color and flavor of the beer, but it’s also a nod to the history of San Leandro, the home of our brewery, where cherry orchards once thrived,” says Co-Founder and Brewmaster, Shaun O’Sullivan. The label featuring a hand holding a sparkler at sunset, evokes the beer’s light pink color and bright pop of flavor. “The sparkler is such an American icon, and the perfect symbol for celebrating any occasion,” adds Dave Wilson, President and Partner.
Sparkale is set for a February market release and can be found in all states where 21st Amendment beer is sold. For more information about where to find and purchase Sparkale, visit www.21st-Amendment.com/Find-Some.
About 21st Amendment In 2000, Nico Freccia and Shaun O’Sullivan opened the doors to the 21st Amendment brewpub in San Francisco’s historic South Park neighborhood with Freccia managing the restaurant and O’Sullivan spearheading the brewing process. In addition to quickly becoming one of the city’s favorite pubs, 21st Amendment began expanding beyond the Bay Area by helping to pioneer the movement to canned craft beer. In 2015, they opened a Brewery & Tap Room in San Leandro where most of their beers are made and canned. Known for artistic packaging, witty names and delicious brews, 21st Amendment offers year-round selections, seasonal offerings and its Insurrection Series of small-batch, limited releases. Sold in 25 states, 21st Amendment is among the top 50 craft beer breweries in America.
We're pleased to introduce EVEN MORE METAL, our latest collaboration with Evil Twin Brewing! Even More Metal is a farmhouse imperial stout aged in maple bourbon barrels and finished with Ugandan vanilla beans smoked in-house at our kitchen! It will be released at Noon at Jester King on Doom Forge Day, January 26th.
Back in 2017, our friend Jeppe Jarnit-Bjergsø of Evil Twin came to Jester King to fill some bourbon barrels that previously held maple syrup. We filled the barrels with our Black Metal Farmhouse Imperial Stout. After about a year of aging, we added Ugandan vanilla beans that we smoked in one of our kitchen's wood-fired ovens. The beer was then blended and naturally conditioned through refermentation in bottles and kegs.
Even More Metal is 11.4% alcohol by volume. It will be available by the glass and in bottles to go (750ml/$28) starting at Noon on January 26th as part of Doom Forge Day. We have about 1,000 bottles, and the bottle limit is one per customer per day.
Even More Metal is our third collaboration with Evil Twin following World's Worst Twin and Even More Jeppe. Like all Jester King beers, the artwork is by JOSH COCKRELL. Photography by GRANGER COATS of Jester King.
So You Wanna Brew a Beer is a Surly pilot brewing program that allows non-brewhouse employees to experience the brewing side of the business. They’re fully immersed in the entire process, from formulating the recipe to sourcing the ingredients to creation. We even put some of it on in the Beer Hall for consumers–our last one, Chase Smiley’s You Basic (a salted caramel milk stout), was an Untappd hit.
Our newest one, Call Me On My Shell Phone, is an oyster stout created by Senior Marketing Manager/Brian Kelly apologist Holly Manthei. Here’s the backstory in her words:
I used to live in Maryland, and my time there afforded me an extraordinary amount of time visiting/partnering/learning/eating oysters with the Oyster Recovery Partnership and local farmers on the Chesapeake Bay. (Footnote: Don’t let anyone tell you different–those Kumamotos and the like can fuck right off. East Coast oysters are the hands-down best. It’s the brackish water that makes the Bay so special. Just trust me on this. Rappahannock River Oysters, Choptank Oyster Company, Barren Island Oysters, et al. These guys know what’s up.)
Allow me to use my relatively useless history degree for a moment. The “oyster stout” beer style began in the 1800’s in Victorian England when pub-goers ate oysters on the half shell while sipping their favorite beers. Frequently, these beers were stouts. The roasty, toasty flavors complemented the briny, juicy flesh of the mollusks. Cross the pond and fast-forward to the 1900s, when oysters and bars often went hand-in-hand because oysters were seen as a cheap food to serve with beer. They were like Chex Mix–salty and cheap. Their plentitude made them a protein-rich food source at all socio-economic levels. In a way, the early 20th century was one of the few moments of culinary history when a single food like the oyster was accessible and commonplace for everyone. And then of course we had to go and ruin all that. The oyster harvest began to decline due to overfishing and increased pollution of the waterways that host shellfish beds.
Historically, beers labeled “oyster stout” rarely contained oysters or oyster shells. They were simply intended as a style of stout meant to pair with mollusks. East Coast breweries have been adding oysters to their stouts for years as both a tribute to the region and, more importantly, as a way of imparting a unique touch of minerality to the beer. So that’s what we did.
100% of the credit for the successful outcome of this beer goes to Brenton Tuominen for developing the recipe, letting us put actual oysters in a beer, and doing a bang-up job heading up Surly’s pilot program. Special thanks to Bob “The Cobra” Galligan for doing all the research/sensory/training for this weird beer, to Ben Peine for sourcing all the oysters, and to Drake for writing catchy lyrics. We’re all pretty pumped with the outcome and hope you are, too.
Call Me On My Shell Phone Oyster Stout taps at Surly’s beer hall today at 4:30 pm.