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Roger Edwards on Body Combat, writing a marketing book, and achieving a balanced life - MAF200

To celebrate the milestone 200th edition, I've invited a special guest onto the show to interview me.

It's a warts and all look behind the scenes, and we chat about Body Combat, fighting complexity, writing a marketing book, and finding the right balance in life.

Welcome to episode 200 of the Marketing and Finance Podcast.

For 200 episodes I've been asking my guests what makes them tick. Now my special guest, Chris Marr, asks the same question of me.

We chat about:

  • How Roger became a Body Combat instructor alongside his day job as marketing director in big corporate
  • The development of a career long obsession with keeping things simple
  • Why marketing sometimes fails to engage with customers and what to do about it
  • The genesis of Roger's soon to be published book and a world exclusive preview reading
  • Why family is so important in a business world driven by "hustle"

Who is special guest interviewer, Chris Marr?

Chris runs the Content Marketing Academy (CMA Community) and first appeared on the Marketing and Finance Podcast back in episode 80. Since then we've become good business buddies and close friends.

In 2017, I appeared on stage at Chris's CMA Live event in Edinburgh and we've both been working to develop our speaking careers.

The World Class Communication initiative Chris runs alongside US speaker, Marcus Sheridan, has helped my craft my speaking style and get myself on stages across Europe.

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

  • How you can grow your business using content marketing and social media
  • How you can keep your Marketing strategy and communications simple
  • Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

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Adam Harris on networking, referrals and the "Check-In Strategy" - MAF199

My guest this week is speaker and author, Adam Harris.

We chat about networking and referral techniques and how he came up with the "Check-in Strategy Journal", which helps companies with goal setting and accountability.

Welcome to episode 199 of the Marketing and Finance Podcast.

We chat about:

  • Adam’s unusual presenting style
  • What Adam has learned about networking
  • Why you need to be clear on your target market
  • How to approach people without appearing salesy
  • The inspiration for Adam’s book
  • Why businesses need to set clear goals

Who is Adam Harris?

Adam started off working as Sainsbury's at 16, qualifying as a butcher and baker.

Ready for a change after a couple of years, he attended university before setting up an IT recycling company, then other IT business. 10 years ago, following the merger of another IT company he owned, he found himself at a loose end. He asked trusted friends what he was good at, and they said he excelled at making introductions and asking great questions.

Today, he helps senior staff make connections to leve  rage better opportunities. He’s a coach for CEOs and MDs, supporting them to become better leaders by giving them the right tools to get the most out of their teams.

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

  • How you can grow your business using content marketing and social media
  • How you can keep your Marketing strategy and communications simple
  • Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

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Lisa Conway-Hughes on the Miss Lolly blog and writing a money book - MAF198

My guest this week is Lisa Conway-Hughes, a financial adviser and author.

We chat about why she started the Miss Lolly blog and how this led to a book publishing deal with Penguin.

Welcome to episode 198 of the Marketing and Finance Podcast.

We chat about:

  • What motivated Lisa to become a financial adviser
  • Why Lisa set her website up
  • How Lisa simplifies complex financial terms
  • Why financial advisers use jargon
  • The feedback on the Miss Lolly blog
  • How her book came about
  • The process for writing her book.

Who is Lisa Conway-Hughes?

Lisa started working for a financial advice firm after university before sitting exams to fellowship level. Joining Westminster Wealth Management in 2012, she decided to sort out her own finances when she had children.

Lisa runs a website called Miss Lolly, offering smart financial advice for women. She says that organising her own money was easy, but she wanted to give support to people who can’t or don’t want to pay for advice. Lisa is also writing a book called “Money Lessons”, how to Manage Your Finances to Get the Life You Want.”

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

  • How you can grow your business using content marketing and social media
  • How you can keep your Marketing strategy and communications simple
  • Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

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Andy Couchman on Protection Review and the launch of the I Mark - MAF197

On the show this week, I talk Andy Couchman, co-founder of Protection Review.

We chat about, how the Protection Review Conference, Dinner and Awards has grown to become one of the premiere financial services events of the year, and the new "I Mark" which seeks to recognise true innovation.

Welcome to episode 197 of the Marketing and Finance Podcast.

We chat about:

  • How Andy started Protection Review with another financial services luminary, Peter Le Beau
  • The process Andy goes through to write product reviews and how he scores them
  • What innovation really means in financial services
  • The reasoning behind the launch of the I Mark
  • What companies will have to do to receive the I Mark.

Who is Andy Couchman?

Andy started his career in product marketing roles in various large UK financial services companies.

After leaving corporate life he made a success writing about financial services topics. Together with Peter Le Beau he started Protection Review back in 2003. What started as a paper publication and an annual dinner has turned into a prestigious annual Conference, Dinner and Awards event and a popular website.

Although he has retired from the day to day running of Protection Review, Andy still writes the reviews published each month.

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

  • How you can grow your business using content marketing and social media
  • How you can keep your Marketing strategy and communications simple
  • Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

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Review of 2018 and the future of the MAF Podcast - MAF196

In this episode I look back at what’s been happening in 2018.

And have a little think about the future of this podcast.

Welcome to episode 196 of the Marketing and Finance podcast.

I talk about:

  • The talks I’ve given in 2018 across the UK and Europe
  • The Fighting Complexity in Marketing (aka The Cat Sat on the Mat) talk
  • The Engage Don’t Enrage (aka The John the Wineman) talk
  • My favourite episodes of the year
  • Looking for your feedback on the future direction of the Marketing and Finance Podcast

Links and Show Notes.

Please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.

The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

  • How you can grow your business using content marketing and social media
  • How you can keep your Marketing strategy and communications simple
  • Topics, issues, products and business models from the world of finance and beyond

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

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Why simplicity is a universal language and why corporates need to learn it - MAF195

I've just finished my "Fighting Complexity in Marketing" speaking tour of Europe.

And one thing struck me as I visited Romania, Czech Republic and Macedonia.

Simplicity is a universal language. But it's a language many companies have yet to learn.

Welcome to episode 195 of the Marketing and Finance podcast.

I talk about:

  • The "Fighting Complexity in Marketing (Cat Sat on the Mat)" talk
  • How you know simplicity is what customers are looking for
  • The "research focus group" lesson to writing simple copy
  • Four ways you can cut the complexity and bloat from your marketing communications

Links and Show Notes.

Please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.

The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

  • How you can grow your business using content marketing and social media
  • How you can keep your Marketing strategy and communications simple
  • Topics, issues, products and business models from the world of finance and beyond

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

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Shane Closser on the truth about digital technology in financial services - MAF194

This week I chat to Shane Closser, and expert in strategy and digital technology in financial services.

Shane shares some home truths about how we use digital technology to engage with our customers and why we might need to go back to basics.

Welcome to episode 194 of the Marketing and Finance Podcast.

We chat about:

  • Why not having a strategy can be a problem
  • Why marketers should go back to basics
  • The impact technology will have on financial services
  • Why marketers should understand the online customer journey
  • The changing face of local financial services branches
  • Why organisations need to change their marketing focus

Who is Shane Closser?

Shane has worked as either a CTO (Chief Technology Officer) or CMO (Chief Marketing Officer) throughout his career in IT and software. He worked at Ascenture and many other large companies. He now works as General Manager for Yext, focusing on product and strategy for financial services.

Yext is a digital knowledge management platform, which looks at the questions people have around a business brand. This includes where the company is located, information about the products and services advisers provide, and monitoring search results for individual businesses

They manage the overall online presence of a company, including via apps, and recently added voice search support.

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

  • How you can grow your business using content marketing and social media
  • How you can keep your Marketing strategy and communications simple
  • Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

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Gwen Merz on Fiery Millennials, financial independence and saving $200 by age 30 – MAF193

On the show this week, I chat to Gwen Merz, the founder of Fiery Millennials, a blog site dedicated to making sense of finances for young people.

We talk about how Gwen saved $200,000 whilst in her twenties and how she built her blog to help others achieve financial independence.

Welcome to episode 193 of the Marketing and Finance Podcast.

We chat about:

  • How Gwen saved rather than spent her money
  • Why Gwen set up the Fiery Millennials blog
  • How she built her website by not following "the rules"
  • Making financial advice less complicated
  • How to make financial services an enticing career option
  • Gwen’s advice to millennials seeking financial independence

 Who is Gwen?

Gwen started her blog three and a half years ago after finding a ‘Financially Independent Retiring Early’ (FIRE) community during college. While it provided value, there was no-one young, female and starting out on their financial journey to relate to.

Realising that most bloggers were at a different life stage, Gwen created the blog she wanted to read. It helps her make connections, find new ideas and understand how others live.

She worked for a large, globally-recognised corporation and intended to retire at 35. By age 27 she’d saved $200,000, which over the next 30 years will compound to $1.5m without additional contributions.

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

  • How you can grow your business using content marketing and social media
  • How you can keep your Marketing strategy and communications simple
  • Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

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Simone Vincenzi on business purpose strategy and running live events - MAF192

On the show this week, I talk to Simone Vincenzi.

We chat about playing the didgeridoo, putting together a business purpose strategy and using live events to grow your business.

Welcome to episode 192 of the Marketing and Finance Podcast.

We chat about:

  • Why Simone believes a strategy is important
  • What a business purpose strategist does
  • Ways public speaking can help you grow your business
  • How Simone runs live events to find clients
  • The methods Simone uses to market his events
  • What encourages people to attend his sessions

Who is Simone Vincenzi?

Simone describes himself as a business purpose strategist. He loves music and plays the didgeridoo, the hanger drum and plays basketball professionally. Simone speaks at over 200 events a year, including those he hosts himself.

He believes that to create a connection with someone, we need more than just the business knowledge they share. We need to know who they are and what’s influenced their lives. That’s why when we watch a documentary, we’re interested in seeing the behind the scenes of the entrepreneur or celebrity’s life.

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

  • How you can grow your business using content marketing and social media
  • How you can keep your Marketing strategy and communications simple
  • Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

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3 Ways we can fix broken marketing – MAF191

Marketing is broken. Busted. Kaput.

Except when it’s done with integrity and a deep, almost obsessive, understanding of the customer.

That’s how I opened my recent speech at the Youprenuer Summit Conference in London. And that’s what I want to talk about today.

Welcome to episode 191 of the Marketing and Finance podcast.

I talk about:

  • The Youpreneur Summit Conference at the Queen Elizabeth Centre in London
  • How I looked for a new hard hitting speech to replace my “Cat Sat on the Mat” favourite
  • The three reasons why marketing is broken in some brands and companies
  • Developing the “John the Wineman” story and using buckets and balls
  • How we can fix each of those three problems with marketing.

Links and Show Notes.

Please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.

The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

  • How you can grow your business using content marketing and social media
  • How you can keep your Marketing strategy and communications simple
  • Topics, issues, products and business models from the world of finance and beyond

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

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