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3 Ways we can fix broken marketing – MAF191

Marketing is broken. Busted. Kaput.

Except when it’s done with integrity and a deep, almost obsessive, understanding of the customer.

That’s how I opened my recent speech at the Youprenuer Summit Conference in London. And that’s what I want to talk about today.

Welcome to episode 191 of the Marketing and Finance podcast.

I talk about:

  • The Youpreneur Summit Conference at the Queen Elizabeth Centre in London
  • How I looked for a new hard hitting speech to replace my “Cat Sat on the Mat” favourite
  • The three reasons why marketing is broken in some brands and companies
  • Developing the “John the Wineman” story and using buckets and balls
  • How we can fix each of those three problems with marketing.

Links and Show Notes.

Please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.

The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

  • How you can grow your business using content marketing and social media
  • How you can keep your Marketing strategy and communications simple
  • Topics, issues, products and business models from the world of finance and beyond

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

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Competitive Advantage: Is being better good enough? – MAF187

Do some companies obsess too much about being better than their competitors, when in fact they should be focusing on being different?

In this episode we’re going to be talking about competitive advantage.

Welcome to episode 187 of the Marketing and Finance Podcast.

I talk about:

  • The “Better Trap” of trying to beat competitors by adding ever more features
  • How bench marking competitors can take your attention away from what the customer really wants
  • The three sources of competitive advantage; product, price and service
  • Is the key to standing out to be different rather than better?

Links and Show Notes.

Please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.

The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

  • How you can grow your business using content marketing and social media
  • How you can keep your Marketing strategy and communications simple
  • Topics, issues, products and business models from the world of finance and beyond

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

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Rodney Hobson on finance writing, crime fiction and avoiding scams - MAF176

Rodney Hobson, finance journalist and creator of the Detective Paul Amos novels is my guest on the show this week.

We talk about how he got into writing books on finance topics, branched out into crime fiction and has most recently been helping people avoid scams.

Welcome to episode 176 of the Marketing and Finance Podcast.

We chat about:

  • Why Rodney specialised in writing about financial topics
  • The parts of financial services that interest him most
  • Why Rodney believes simplicity is important
  • Rodney’s other career as a crime fiction novelist
  • Why he decided to write a book about dealing with scams
  • The biggest financial scam people face today

Who is Rodney Hobson?

Rodney is an author, broadcaster, financial writer and journalist. He’s published several books on investment topics as well as writing a series of murder mysteries featuring Inspector Paul Amos.

He started as a journalist for his local newspaper near Manchester and moved to Fleet Street. He spent several years in Hong Kong and Singapore before returning to work for The Times and The Daily Mail.

He’s also edited Shares Magazine and two financial websites. He likes to tell people he’s at the cutting edge of the 21st century.

Rodney gives lectures on finance, including on cruise ships.

Links and Show Notes.

For links to the books and apps mentioned by Rodney, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

  • How you can grow your business using content marketing and social media
  • How you can keep your Marketing strategy and communications simple
  • Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

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How to decide if social media is essential to your marketing – MAF170

Do you really need to use social media as part of your marketing? Is social media essential? essential? This week it's just me and the mic.

Welcome to episode 170 of the Marketing and Finance Podcast.

I talk about

  • What we can learn from Wetherspoons pulling out of social media
  • Why you should have a strategy in place before you dive into the tactics of social media
  • How to put together a simple marketing strategy
  • How to avoid the compliance pitfalls of social media in a regulated industry

Links and Show Notes.

Please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh helping you keep your marketing strategy simple and the BS at bay.

The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

  • How you can grow your business using content marketing and social media
  • How you can keep your Marketing strategy and communications simple
  • Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

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Finessing paradigms and other management speak claptrap – MAF175

We’re going to have to change the paradigm.

That word, paradigm, is what set me off on my career long obsession with keeping marketing simple.

In this solo episode I’m going to tell you exactly why that happened.

Welcome to episode 175 of the Marketing and Finance Podcast.

I talk about

  • The pinstripe management consultant who kicked off my crusade for simple strategy
  • A conference speaker and his overuse of the “P” word
  • The 3 rules for simple marketing strategy
  • The 3 rules for simple marketing communications  

Links and Show Notes.

Please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.

The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

  • How you can grow your business using content marketing and social media
  • How you can keep your Marketing strategy and communications simple
  • Topics, issues, products and business models from the world of finance and beyond

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

Read Full Article
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