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Is Facebook dead? What will you do? Stay or go? There have been massive changes to Facebook over the past few years, and even more so since I started using this platform in 2006. Way back then it was so easy to get people to like your page or profile, see massive engagement and generate...

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The post Is Facebook Dead for Marketers? authored by Leanne Peard appeared first on Neal Schaffer-Social Media Speaker, Author, Consultant, Educator and Influencer.

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For online businesses who invest in content marketing, every piece of content needs to be flawless. Otherwise, you won’t be successful. The problem is that content is not only blog posts, podcasts or social media activity. It’s all of the above, and not just that. But if you work in a large agency or company,...

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The post 5 Lesser-Known Tools To Organize Your Content Marketing Tasks authored by Irina Weber appeared first on Neal Schaffer-Social Media Speaker, Author, Consultant, Educator and Influencer.

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Looking to start a content marketing program but not quite sure how to make it work? Wondering what content marketing tactics you’re missing in order to make your program successful? You’re not alone. Content marketing can be a very compelling way to capture mindshare and close business. However, simply creating content without any overarching plan...

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The post 10 Content Marketing Tactics You Need To Make Your Business Successful authored by Holly Chessman appeared first on Neal Schaffer-Social Media Speaker, Author, Consultant, Educator and Influencer.

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Voice search is on the rise. We all have known this for ages but the voice search market may actually be growing faster than we expected. Throughout the last few years, smart speakers have been taking the market by storm. With the emergence of Amazon’s Alexa (powered by Bing search), Google’s Homepod, and Apples’ Homepod...

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The post How to Optimize Your Content for Voice Search authored by Ann Smarty appeared first on Neal Schaffer-Social Media Speaker, Author, Consultant, Educator and Influencer.

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Any content marketing is only as effective as the content. Mindlessly creating mountains of content may get temporary success, but it doesn’t necessarily fulfill your business goals and your marketing requirements. While there are multiple criteria to decide what type of content you should be creating, based on your content marketing strategy, certain types of...

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The post How and Why to Use and Optimize Infographics to Meet Your Content Marketing Goals authored by Arti Agarwal appeared first on Neal Schaffer-Social Media Speaker, Author, Consultant, Educator and Influencer.

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If you have a teenage child, you’ve probably heard about TikTok, the newest rage amongst Generation Z. Did you know that TikTok is actually a Chinese social network? Did you also know that it is not just for teenagers but can be a powerful branding platform for brands and people? Welcome to an introduction to...

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The post TikTok for Personal Branding (Douyin抖音): The Definitive Guide (2019 Edition) authored by LorenzoBrizzo appeared first on Neal Schaffer-Social Media Speaker, Author, Consultant, Educator and Influencer.

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What types of video content can you add to your content marketing strategy to amplify your return on investment (ROI)? Are you wondering how video content marketing can strengthen your marketing campaign? Video content is fantastic in attracting and engaging users, which is why more brands are turning to videos as an essential marketing strategy...

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The post 5 Types of Video Content That Will Amplify Your Content Marketing ROI authored by Moss Clement appeared first on Neal Schaffer-Social Media Speaker, Author, Consultant, Educator and Influencer.

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We are all authors now, whether we have published a book or not. It’s the secret to building a personal brand for all of us. In fact, in today’s times, writing is really a skill to be learned. Entrepreneurs must learn to express themselves, sharing experiences, sharing their own story and finding their own personal...

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The post Want to Improve Your Personal Branding? Write a Book! authored by Karin Sebelin appeared first on Neal Schaffer-Social Media Speaker, Author, Consultant, Educator and Influencer.

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Facebook Groups are a viable and potentially important way to cultivate digital marketing leads over time for your business. Open to all Facebook users, a Group can focus on engaging a specific niche-focused private community which considerably increases the opportunities for cultivating a trust relationship with that audience that leads to repeat sales. Moreover, Groups...

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The post 10 Ways a Facebook Group Can Increase Lead Generation authored by Mike Gingerich appeared first on Neal Schaffer-Social Media Speaker, Author, Consultant, Educator and Influencer.

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It was impossible to sleep. All I could think about were the possibilities that awaited in the morning. Maybe I would get what I wanted. Maybe it would be a complete surprise. Maybe I would hate it. The truth was…Christmas Eve always had me on tenterhooks. (and it still does…a bit). I used to love...

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The post Building Anticipation: The Secret to Gripping Your Blog Readers from the Get-Go authored by Konrad Sanders appeared first on Neal Schaffer-Social Media Speaker, Author, Consultant, Educator and Influencer.

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