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Don't believe these 5 content marketing myths! If you do your digital marketing efforts will continue to suffer while your competitors will grow!

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The post 5 Content Marketing Myths That Are Hurting Your Conversions authored by Moss Clement appeared first on Neal Schaffer-Social Media Speaker, Author, Consultant, Educator and Influencer.

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Social media keeps changing – and that’s exactly why it is a constant fight to keep up with latest social media marketing trends. It seems that every few weeks you hear that Facebook has some new algorithm that messes up all the energy you’ve been putting into it. Then a new feature appears and everyone tells...

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The post The (Social Media) Marketing Trends You Need to Understand Today – Podcast Ep. 136 authored by Neal Schaffer appeared first on Neal Schaffer-Social Media Speaker, Author, Consultant, Educator and Influencer.

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If your creative social media contest gets larger than you've anticipated what do you do? Learn and address any issues before you have them.

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The post What Would You Do If Your Contest Went Viral? authored by Carolyn Wilman appeared first on Neal Schaffer-Social Media Speaker, Author, Consultant, Educator and Influencer.

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About a year ago, I announced that I would be writing my next book on influencer marketing The Business of Influence. But rather than creating a blog post about this new book, I created a campaign on Publishizer, a platform I highly recommend to anyone interested in writing a book. After selling hundreds of books...

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The post Your Definition of Influencer Marketing is WAY Too Narrow: Influence is EVERYWHERE in Social Media – Podcast Ep. 133 authored by Neal Schaffer appeared first on Neal Schaffer-Social Media Speaker, Author, Consultant, Educator and Influencer.

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Want more website visitors and leads? Learn how to create a successful blog to increase your company's reach, visibility and grow brand awareness.

The post Learn How to Create a Successful Corporate Blog for More Business Leads authored by Melanie Tamble appeared first on Neal Schaffer-Social Media Speaker, Author, Consultant, Educator and Influencer.

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Every marketer is looking for the “best” time to publish content, whether it’s a Tweet, a Facebook post, or an Instagram story. Did you know the answer is hiding in your insights? It’s no surprise that each business is different; in fact, within each business, the “best” time to publish content will vary depending on...

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The post Feeling Invisible on Twitter? How to be Sure You’re Tweeting at the Right Time authored by Marianne Hynd appeared first on Neal Schaffer-Social Media Speaker, Author, Consultant, Educator and Influencer.

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Digital security has become a much bigger concern over the past few years. Recent statistics show that 60% of small businesses that suffer a data breach are forced into bankruptcy within six months. This figure is likely higher for online retailers since they are obviously more dependent on their digital presence. Online retailers are taking...

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The post How Lax Social Media Security Can Destroy Your Online Store authored by Ryan Kh appeared first on Neal Schaffer-Social Media Speaker, Author, Consultant, Educator and Influencer.

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Have you started getting annoyed with the performance of your Facebook ads? You aren’t alone. This is a common complaint among e-commerce marketers I have spoken with. Don’t worry – Facebook shared some great news just in time for Christmas! They have started offering in their own search marketing ads. The ads will be limited...

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The post Awesome Opportunities and Frustrating Limitations of Facebook Search Ads authored by Ryan Kh appeared first on Neal Schaffer-Social Media Speaker, Author, Consultant, Educator and Influencer.

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Rich consumers (generally 20-60 years old) are fairly concentrated in large urban areas, with Beijing, Guangdong, and Shanghai housing about half of this group. These individuals are successful entrepreneurs, top managers, and business owners. They pursue the best products available, particularly imports, and are the perfect candidates to market new products to. Premium supermarkets have...

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The post How Can Luxury Brands Leverage Social Commerce to Succeed in China authored by Olivier Verot appeared first on Neal Schaffer-Social Media Speaker, Author, Consultant, Educator and Influencer.

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The challenge of creating engagement on social media is that business owners tend to forget that social platforms are less engaging than people. According to Ascend2, most businesses find social media the most difficult channel to use and creating compelling content the most challenging of media tasks. However, this need not be the case. You can...

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The post How to Easily Humanize Your Brand with a Visual Content Calendar authored by Vinay Koshy appeared first on Neal Schaffer-Social Media Speaker, Author, Consultant, Educator and Influencer.

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