In the Marketing Mentor podcast, Ilise Benun, founder of Marketing-Mentor.com, offers short but meaty conversational interviews with creative professionals who are doing what it takes to stop feast or famine, get better clients and command the fees they deserve – and sharing what they’ve learned.
Today’s episode was originally recorded for the HOW Design Live podcast, but the information is relevant to my listeners too, I’m reposting it here. I chatted with Bridget Watson Payne, Executive Editor for Art & Design at Chronicle Books. She’s speaking on how to become an author as part of the Creative Freelancer Track at HOW Design Live 2019 in Chicago, May 7-10. Use my promo code (MENTOR10) for 10% your ticket at howdesignlive.com. And we’d love it if you write a review, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor.
If you want your words to sound more like your voice, today’s episode is for you. It’s a very “meta” conversation about conversational copywriting with Nick Usborne, who teaches a course on the topic. We covered the difference between authentic and conversational copy vs. fake and “chatty” style, plus what types of businesses this style is it right for (hint: those that want repeat sales and longer term relationships built on trust). And there was some ranting about why so many people don’t speak plainly and clearly. Take advantage of Nick’s special offer and sign up to get Nick’s free guide and videos. If you like what you hear, write a review, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor.
I’m kicking off 2019 with Ben Callahan, President of Sparkbox, whose web development firm has grown from 8 to 42 employees. Their winning bizdev strategy? Content marketing. In this episode, Ben shares details about the reality of an effective content marketing strategy and why it works. If you like what you hear, write a review, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor.