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One way to use generosity as a marketing tool is to treat your content marketing as a gift for your market. That’s just one of the ideas from my second interview with Nick Usborne, who teaches a course on conversational copywriting. There was also some ranting about whether puppies are always click bait. You may remember Nick from Episode #360 earlier this year. You can still take advantage of his special offer: sign up here to get Nick’s free guide and videos. Nick and I will both be speaking again at AWAI’s Bootcamp, which is sold out but you can still register to attend virtually. If you like what you hear, write a review, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor

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Are you wasting time on your least profitable clients? How much time do you spend hunting for things? Should you be charging for travel time? These are some of the questions I tackled with Corina Ludwig, President of FunctionFox.com, an online time tracking and project management software for creative professionals – and a sponsor of my latest Simplest Marketing Planner. Check out their free 14 day trial at FunctionFox.com/mm. If you like what you hear, write a review, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor

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In this very special podcast interview, I talked with Kevin Carroll, a HOW friend and past speaker, whom I met when he gave his PATH to Professional Presentations at SCAD recently. You can also see the highlight reel of his collaborations with creative partners (and fellow friends of HOW), Anne Willoughby/Willoughby Design/Gordon Mackenzie. If you like what you hear, write a review, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor.  And use my promo code (MENTOR10) for 10% off your ticket HOW Design Live 2019 in Chicago, May 7-10 at howdesignlive.com

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Today’s episode was originally recorded for the HOW Design Live podcast, but the information is relevant to my listeners too, I’m reposting it here. I chatted with Bridget Watson Payne, Executive Editor for Art & Design at Chronicle Books. She’s speaking on how to become an author as part of the Creative Freelancer Track at HOW Design Live 2019 in Chicago, May 7-10. Use my promo code (MENTOR10) for 10% your ticket at howdesignlive.com. And we’d love it if you write a review, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor

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Here’s my latest chat with time lapse filmmaker, Michael e. Stern, who walks us through a recent “warm intro” he did for a big project and describes how he meticulously and patiently pitches the projects he wants. Find more of our chats here. And we’d love it if you write a review, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor

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For February I’m reading aloud another essay I love from the poet-philosopher, David Whyte, and his book of essays CONSOLATIONS: The Solace, Nourishment and Underlying Meaning of Everyday Words. This one is on “courage” so much more important than confidence, which so many people claim not to have. If you like what you hear, write a review, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor

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This special episode is the audio version of Ilise Benun’s new presentation, How to Get Better Clients with Bigger Budgets, hosted by Communo.com. (Watch it on YouTube here: https://youtu.be/BSPKWDRE6Wg). It is, she outlines clearly and succinctly how the only 3 marketing tools you need work together to reinforce your message when you follow the Simplest Marketing Plan. If you like what you hear, write a review, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor

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If you want your words to sound more like your voice, today’s episode is for you. It’s a very “meta” conversation about conversational copywriting with Nick Usborne, who teaches a course on the topic. We covered the difference between authentic and conversational copy vs. fake and “chatty” style, plus what types of businesses this style is it right for (hint: those that want repeat sales and longer term relationships built on trust). And there was some ranting about why so many people don’t speak plainly and clearly. Take advantage of Nick’s special offer and sign up to get Nick’s free guide and videos. If you like what you hear, write a review, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor

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Here’s something new for 2019: I’m reading aloud work that I love and that is influencing my work. First up is an essay called “Work” from the poet-philosopher, David Whyte, and his book of essays CONSOLATIONS: The Solace, Nourishment and Underlying Meaning of Everyday Words. If you like what you hear, write a review, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor

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I’m kicking off 2019 with Ben Callahan, President of Sparkbox, whose web development firm has grown from 8 to 42 employees. Their winning bizdev strategy? Content marketing. In this episode, Ben shares details about the reality of an effective content marketing strategy and why it works. If you like what you hear, write a review, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor

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