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With greater consumer adoption of smartphones and the high functionality apps within them, there can be no doubt that mobile has taken over ..read more
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In the wake of GDPR and a constant drumbeat of largely negative privacy news in Europe and North America, consumers and marketers are ..read more
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MoPub, the Twitter-owned mobile ad exchange, announced Tuesday it is making impression-level revenue data available to publishers and has ..read more
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According to analyst firm Canalys, global smart speaker shipments grew 131% year over year. China is now the fastest-growing smart speaker ..read more
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Anticipation for 5G wireless has exploded into a full-on mania recently, with some wireless providers playing into the hype by laughably ..read more
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As technology improves with natural language processing and AI, chatbots will take away revenue from other marketing channels, a recent ..read more
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A new bidding option and YouTube inventory were among the announcements for app marketers running Google App campaign (formerly Universal ..read more
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As expected, Google introduced a new 10-inch screen smart display at Google I/O. Google smart displays and speakers have now been rebranded ..read more
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While you have access to end-to-end customer journey data and attribution from purely digital campaigns, the data trail goes cold when your ..read more
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The birth of digital advertising brought with it the sophisticated use of data for audience targeting. While the cookie has served as the ..read more

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