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Time is the currency of the Experience Economy. It’s now. It’s ..read more
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How do you find and then engage, that one person in the crowd who might be interested in your products or services? With access to their Digital Body Language you have ways to respond to their customer journey and reduce the sales cycle. Watch the replay Segmenting based on lead scores Tips & ideas for using Eloqua Digital Body Language data to modify & personalise your customer’s journey. If you consider the period from when a person enters your database through to buying a product or service, there’s a lot of activity there and hopefully, more information gathered along that journey. Once you have an understanding of your buyer’s journey and possibly the various personas you’re talking to, you’re in a much better position to tailor, modify or personalise your buyer’s journey. What is Digital Body Language? Digital Body Language is the online equivalent of the facial expressions revealed around the negotiating table. It’s comprised of website visits, content downloads, keyword searches, and email responses. In many ways, online buyer behaviour provides the most accurate picture of prospect interest and intent. By analysing the timing, frequency, and clickstream data of web site visits, marketers can zero in on the buyer’s pains, concerns, and motivations. “A vast majority (87%) of B2B buyers said online content has either a major or moderate impact on vendor preference and selection, according to the CMO Council.”  –Better Lead Yield in the Content Marketing Field Industry experts recommend taking a phased approach by focussing on the following best practices: Accumulate Digital Body Language Communicate Digital Body Language Evaluate Digital Body Language Accelerate the sales process Cultivate the Digital Body Language Validate marketing spend Well, partially graduate… There will always be a place for regular campaigns. If you still have a focus of “we don’t want to send people too many emails” or you have a policy in place that limits the number of emails you can send, you’re not in a position to respond to your audience as they engage with you. The two thought processes are diametrically opposed. However, it’s not a binary game, there is room for both ideas to play together. You’ll always have your regular campaigns, weekly or monthly newsletters etc. What we’re trying to understand in this user group is ways to “listen” and “observe” a person’s Digital Body Langauge and then respond accordingly. Talk through these points with your team: Make some time to evaluate campaign performance, especially the repetitive campaigns delivering similar content on a set schedule. Think about inclusions and exclusions from a Segmentation point of view to avoid overwhelming people. Use the information people have given you to tailor and personalise their journey. Don’t be afraid to stop sending people content if they haven’t engaged with any of the past 6 or so emails. You’ll have to watch the replay to discover three cool ways to use your engagement data. Start at about 30 mins into the webinar. We walk you through the use of different areas of Eloqua including Lead Scoring and Shared Filters and their use as Elements on the Campaign Canvas. As you uncover the behaviour of your target audience, you can then begin to query certain types of data that will speed up or change the buyer’s journey altogether. The more you know about a person, the more you’re able to personalise their journey. At the time of the June 2019 User Group, details had not yet been made public for Release 19C due in August.  We recapped on a few points from Release 19B in May and revisited the changes for the Form Design Editor, the one thing we do know about Release 19C. “Starting in August 2019, you will not be able to create new assets using the Classic Form Design editor. Existing assets will be editable. As of May 2020, all legacy assets will be view-only and not editable. Classic forms will still function in their landing pages and capture form submission data. We recommend customers start preparing in advance for this transition. Customers can leverage the Save As and Save As Template features for their classic forms to save them as responsive forms in the new Design Editor.”† † SOURCE: Eloqua Help Centre Watch the replay Shared Filters ..read more
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If you ask people what they want, they may just surprise you and tell you. The management of Subscriptions is easily managed by Eloqua. Subscriptions can be enhanced if you also capture a person’s preferences. Watch the replay Eloqua Help Centre Overview Once you start capturing a person’s preferences, along with their subscriptions, you will quickly identify the need to makes changes to your Segmentation. Static “lists” of Contacts will no longer cut it, it’s time to lift your game. This Eloqua User Group replay provides tips and suggestions to help you manage new ways to Segment and understand the impact of those changes on your Campaigns. As you begin to learn what people’s preferences and subscriptions are, your Content strategy should reflect what people are asking for. It will take time to gather people’s preferences. However, as you begin to expand the profile of your Eloqua Contacts you will begin to identify new campaigns and you will also start to build insight to support Content Marketing strategy.  Subscriptions Think of subscriptions as you did magazine subscriptions that were delivered to your mailbox at home – the one in the front yard, not in your Mac or PC. You may have had multiple “Magazines” delivered, but each Magazine was unique i.e. Cleo, GQ, New Idea, Women’s Weekly. By comparison, each magazine would equal an Eloqua Email Group. Learn more about Email Groups Preferences Preferences are topics that relate to your products or services. You may offer people the ability to subscribe to your email group “Events”, and then direct invitations via email to a subset of your subscribers based on a person’s expressed preferences. To continue the magazine analogy, select subscribers may have received an “insert” in their magazine that related to a previously expressed preference. Moving on from batch & blast to a more tailored Segmentation strategy Now that you’ve gone so far as to ask people what they’d like to hear about, you need to think further about how you will produce your Eloqua Segments for future campaigns. If you rely on muscle memory, that may not work so well. Utilise the Eloqua Segment Template function to help you deliver a far more consistent experience. Seek preferences early, don’t wait until a person wants to unsubscribe. By the time a person clicks on the link in the footer of your email e.g. “Click here to unsubscribe”, it’s probably too late, you’ve lost them. If you invite people to share their preferences early in your “relationship”, you have a far greater chance of providing them with the content their looking for. What’s new & what’s coming? At the time of the June 2019 User Group, details for Eloqua Release 19C, due in August, were not public. As soon as details become available, we’ll let you know. We did provide a quick update again for those that missed the detailed update of Release 19B from May 2019. What we’ve heard… Send Time Optimisation* (STO) is currently in Controlled Availability with a select group of clients. The opportunity to participate in that process has closed. We anticipate that all Eloqua clients will have access to STO by February 2010, Release 20A. *If you’re searching for this feature, the Oracle Help Centre is not so culturally aware, you need to spell Optimisation with a “z”. What is STO? “Send Time Optimization allows marketers to send emails at the optimal time for each contact. The optimal time for a contact is when they are most likely to open the email based on historical data of their email open times. If marketers enable Send Time Optimization for an Email step in the Campaign Canvas, the email will send in the hour around that contact’s optimal time. Marketers can, therefore, engage more effectively with contacts, gaining contacts’ attention when they are historically most attentive to their emails.” Watch the replay Eloqua Help Centre ..read more
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In the world of Software-as-a-Service (SaaS), innovation is the name of the game. Equally critical is the speed at which products like Eloqua and Responsys can roll out updates that impact how marketers design, build and execute campaigns.  At a recent off-site planning meeting, we took a moment to look back over the past 12 months and review all of the functional updates to Eloqua. There are many. We’ve summarised below what we see as the highlights. Recent enhancements to Eloqua New Email Editor delivering responsive emails with no need for HTML. New Landing Page Editor delivering responsive landing pages with no need for HTML. Audit Log allowing greater insight to changes, edits and user activity across Eloqua. Easily sort Segment filters making it easier to understand the logic of your audience. In-App Guidance putting help at your fingertips, you can now access recommended help resources right within the platform starting with Eloqua’s email and landing page Design editors. Enhancements to the integration options available for salesforce.com CRM customers using Eloqua. Constant Research & Development In the 2018 financial year, research and development spending at Oracle amounted to 6.1 billion U.S. dollars. While Oracle Marketing Cloud is just a small part of that entire budget, it’s great knowing that a commitment to R&D is built into the DNA of Oracle and it’s backed by solid investment. Rumours of what’s coming in 2019/20 We expect changes to the Dynamic & Shared Content editors to match the experience you have with the drag and drop Email Editor. Additional apps helping deliver social marketing campaigns from within Eloqua directly to your social properties. In-App Guidance to be extended to additional areas of Eloqua e.g. Forms, Segments etc. Improved Template Management. We understand the Form and Campaign Canvas editors will receive an update to enable to you manage templates much like you manage email and landing page templates. If you’re an Eloqua customer, these details will be helpful. Important Starting in May 2019, you will not be able to create new assets using the Classic Email and Classic Landing Page Design editors. Existing assets will be editable. As of August 2019, all legacy assets will be view-only and not editable.  Read Further in Topliners The new Design Editors It’s easy to create rich, responsive emails using the new Design Editor. The redesigned user interface lets you focus on building personalised, visually appealing content without wrestling with frameworks or HTML code. Using the new Design Editor you can create the refined and marketable emails that are the building blocks to a successful campaign. Watch an Eloqua User Group Replay Are you certain which editor you’re using? If you’ve been an Eloqua User for some time, you will be familiar with the retired Landing Page and Email Design Editors. If you’re unsure which editor you’re using, click below to have a closer look at the editor interface. New Design Editors  New Eloqua Landing Page Design Editor New Eloqua Email Design Editor Legacy Design Editors  Retired Eloqua Landing Page Design Editor Retired Eloqua Email Design Editor Explore various ways Marketing Cube can assist your organisation. Implementation & Marketing Services From the implementation of Oracle Marketing Cloud to CRM integration & more, our team has supported global & local brands since 2007. Marketing Automation & Social Strategy Having the right tool is the first step, executing your campaigns with the maximum outcome is where our team can help you. Achieve Much More With Customer Success Our team of Customer Success Coaches support you in every aspect of Marketing Automation. ..read more
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A few years go our inboxes were filled with research and advice on “Big Data”. That buzz word seems to have fallen by the wayside and now we talk about how data is the new currency. Regardless of the size of your organisation, there are some fundamental aspects to data and the role it can play in your CX strategy. I have the opportunity to work with organisations of varying sizes, some with less than 10,000 contacts and others with millions. These organisations provide a mix of high and low-value products or services. In the context of Marketing Automation, I’m cautious to label these companies as B2B or B2c, those terms come with too many preconceived ideas about how they should approach their market or audience. Aren’t we all consumer-facing? At the end of the day people buy from people, even if those people are behind a website on-shore or off-shore. In business, the purchase process may include a few more decision makers, however the process is essentially the same. We have a problem We look for a solution and We purchase a solution. One of the most significant changes we’ve seen over the past five years is the shift in thinking and behaviour, the way people buy from people. Those people in business who are buying from other businesses now expect the same experience they get from the consumer brands they deal with. “Data is now considered one of the most important commodities. An explosion of consumer data has enabled companies and brands to more easily forge one-to-one relationships by offering tailored experiences and recommendations to end-consumers. Now, these savvy consumers have come to expect this type of personalized interaction from consumer-facing companies.” Michelle Evans – Contributor, FORBES.comWhy Data Is The Most Important Currency Used In Commerce Today Empowering Modern Marketing Leaders Actionable insight from Data Driven marketers Inspired by the movie, The Matrix and how the mysterious and powerful character The Oracle, used careful calculation to pre-determine the most favourable future, we invite you to join us as panellists from Linkedin, Marketing Cube and Brands for Brands Agency explore how modern-day marketers can leverage data-driven metrics to understand customers better and drive successful business outcomes.  Register today for Wed 19th June Whether that be like Amazon.com.au, UBER or even Kogan.com.au, people want seamless, online and easy. By 2020, Australia Post predicts that 1 in 10 items will be bought online. At the end of 2017, online shopping represented 8% of total traditional retail sales, yet you’d think the world was coming to end the way some retailers react to online shopping. If B2B buyers want a consumer experience, how do you deliver that? Several years ago I attended a CX event where a Telstra executive said their biggest problem was knowing who their customer was. Arguably Telstra has more customers than anyone in Australia, excluding perhaps the Tax Office. The challenge I see for many marketers is the connection between their heroic campaign plans and the reality of their data. If you can’t even send an email and address a person by their name, how on earth can deliver an amazing customer experience? Where to start? In his blog post, How To Work Best With Data, John Rampton provides a range of tips and suggestions. The one I like the best and the one I use when working with our Oracle Marketing Cloud Eloqua customers is to start with a specific campaign, a specific business objective. Data-Driven Marketing Tactics “One of the best ways to work with data is to apply it to specific marketing tactics where the information can directly address specific objectives, such as greater audience and customer engagement, deeper understanding of specific audience needs, and the ability to reach audience members across channels and locations. Data-driven marketing tactics include personalized marketing, which continues to be a challenge and opportunity in terms of delivering the right message to each audience member when they want it. Using that data to create specific customer profiles that direct how to develop customized content is an ideal way to work with data. Look for specific insights in the data related to how to improve the overall customer experience, that provides a blueprint for how to deliver multi-channel experiences, and what type of products should be developed in the long term.”   John Rampton – 1 May 2019SOURCE: How to Best Work with Data This approach is generally a “start small” approach. Through analysing specific details and applying filters to your data, you can identify trends or patterns. It may be that you have data in your ERP or CRM systems that could be added to the integration between Eloqua and those systems. The “integration” may initially be done using “excel” and once you’re confident that you have the right data and the process is delivering correctly, you can then automate the flow of data. This is easily achieved for Eloqua customers. Marketing Strategy From connecting your business goals with your marketing objectives to understanding your competitive landscape and the resources available to you, your marketing strategy should provide a clear and measurable blueprint for your short and long-term achievements.  Learn More Customer insights Understanding who your audiences are and how they like to engage with you across all touchpoints is fundamental to delivering exceptional and frictionless customer experiences. Learn More Customer journey mapping Recognition of your brand and the value you bring to your customers, at the right time, in the right channels, with the right messages – not just through a series of transactions, but via a cohesive journey. Learn More ..read more
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Marketing Cube by Derek Bell - 3M ago
What are the signature moments that have impacted your life and did the interaction go above and beyond your expectations? A Signature Moment is a point in time when something distinctive, memorable, even iconic takes place. Often these life-changing moments are preceded by a signature such as signing a lease, purchasing a house, signing an employment contract or significant sales deal.  Join us for a casual evening of networking, drinks and canapés to hear leading Australian brands share their stories of key signature moments in both business and personal contexts. Discover how technology supports these experiences to drive innovation and fueling business growth. Join the conversation and learn how enriching Signature Moments in businesses can help: Drive innovation Find and acquire new customers Deliver exceptional customer service at low cost Increase customer loyalty, retention, and satisfaction Seats are limited, secure your spot and register now. Melbourne 22nd May 4:30pm Sydney 29th May 4:30pm This event is presented by: Sydney panellists include: Host & Facilitator Tom Hyde: Head of SMB Business, DocuSign APAC Panellist Adrian Jones: CEO & Co-founder at Marketing Cube Panellist David Carr - Manager Commercial Business Affairs, ABC. Register for Sydney Register for Melbourne unsplash-logoIan Schneider ..read more
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As Henry Ford famously said “If you ask people what they want, they’ll say a faster horse” and this is so often the case with marketing automation. Most marketers know the end goal however, the strategies and tactics to achieve these goals are often misaligned or absent. Some rush in and others never get around to making a start. Those that rush in may be able to execute at pace, rapidly transforming their marketing campaigns initially, but can lose steam and revert to a ‘rinse and repeat’ approach over time. Those that find themselves paralysed at the starting line are often overwhelmed by the scale of the project ahead and focus on what they don’t have in place, rather than the quick wins they could implement over time. This is why at Marketing Cube we’ve started to offer our customers much more than technical support for marketing automation. Over the past 12 months, we’ve made a number of improvements to the way in which we service modern marketers. We’ve combined our knowledge of literally managing thousands of marketing automation programs, to be able to share best practice and strategic insights with you, irrespective of where you are in your automation journey. There are more than a few key things we’ve discovered by specialising in marketing automation over the past decade. But generally, if you’re early on in your automation journey, they fall into these three categories:Simplify: start small and commit to continuous improvement.Keep the customer at the forefront: use Human Centred Design (HDC) principles to develop your journeys.Plan: no award-winning strategy or campaign was ever delivered off-the-cuff – commit to an annual roadmap of how you’ll deliver not just your campaigns, but also capability improvements across your teams. Sounds easy enough. But how does it work in practice? Last month, we kicked off our first Oracle Marketing Lab for 2019 in Auckland with an impressive collection of successful enterprise-level brands. We started by reviewing Ideo’s six-stage approach to Human Centred Design (HCD) principles1, since they are ‘kind of experts on the process of how you design stuff’. We then took a deep dive into how a number of organisations apply this in real-life settings, none more so real than Unicef2 who use HDC for creative problem solving and innovation. Unicef has very kindly provided some useful resources and toolkits to help others affect change in similar ways. But HCD doesn’t just work in terms of product development and large scale infrastructure projects. While there don’t seem to be as many examples for marketing, it’s easy to see how the same principles can be applied: Observation: Analytics Ideation: Creative, Media and Content Strategising Rapid Prototyping: Testing User Feedback: Customer Insights Iteration: Optimising Implementation: Execution To understand why HCD is now more important than ever for marketers requires an understanding of how far we’ve come… Prior to 2000, marketing was all about making people want things – this era was dominated by the product. After the turn of the millennium, we approached marketing from a more people-centric standpoint with a more diversified product offering to appeal to differing customer preferences. Marketing became about making things people want. Since 2010, we’ve moved into the Experience Economy which is dominated largely by purpose. It’s about creating experiences people want and it works. Take marketing led businesses like Coke for example: you can see their evolution below. In Australia, the ‘Share a Coke’ Campaign3 connected people and the Coke brand on a personal level. 76,000 virtual Cokes were shared online and 378,000 custom Coke cans were printed across the country. Pre-2000’s Make people want things. Post 2000’s Make things people want. Post 2010 Create experiences people want to engage with. Delivering unique and personalised experiences like this requires a deep understanding of your target audiences (observation), a creative idea that will engage (ideation), bravery to try new things and test new channels (rapid prototyping, user feedback and iteration), and flawless execution (implementation). At Marketing Cube, we’ve taken this a step further and released our own HCD framework, specifically aimed at providing you with the marketing automation strategies and tools to power your unique customer experiences. During the Auckland Lab, we assessed the capabilities of our brands against each of the following Design For Automation principles: Marketing Strategy Customer Insights Customer Journey Mapping Customer Experience Planning Content Strategy Managing Success Overall, the results are impressive, but there’s still some work to do. Design for Automation Framework Average scores of the Oracle Marketing Lab Auckland Participants Here are the highlights: Given the maturity of these enterprise brands, all have robust brand strategies and guidelines that are applied to marketing automation activities. Only 50% of participants are scoring their leads, likely creating inefficiencies for sales conversion. Systems and data are siloed and require integration across the end-to-end customer journey (50% have no integration with their marketing automation platform). As a result, segmentation is basic and rarely leverages real-time engagement. Only 50% use personas as a segmentation and personalisation tool. Most have mapped their end-to-end customer journeys, but they’re not always leveraged during campaign planning and they’re not regularly updated by customer research. You’re invited We’ll be replicating portions of this lab via webinar on Thursday 23rd May. If you’d like to assess your Design For Automation skills, register your interest here. WEBINAR Register now 23rd May 2019 SOURCES: Ideo User Testing Blog Unicef and HCD Share a Coke Campaign Case Study ..read more
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A key step to Sales & Marketing Alignment is communication. Today’s marketer is moving at a considerable pace with some campaigns conceived at 8 am and live by 10 am. Eloqua provides two Sales Tools to help Marketing ensure Sales are on message with access to the right assets. Watch the replay Eloqua Help Centre Making a difference today This user group replay will walk you through a few easy changes you can make to get more from Eloqua and ways to improve your engagement with the sales team through tools like Eloqua Profiler and Eloqua Engage. Additional tips to help you move faster with the new Email Design Editor. Since the arrival of the Email Design Editor in the second half of 2018, we’ve seen our customers make significant improvements around the speed in which they can build emails for their campaigns.  This month we covered off a few additional tips from our May 2018 User Group webinar where we introduced the new editor to members. Watch this quick video to get started Don’t miss what is right in front of you. You already have mountains of data to examine and review in Eloqua. If you have your CRM integrated with Eloqua, you have even more data to review. If you’re still uploading excel spreadsheets with fixed numbers of people based only on profile data, you’re missing the big picture. Insight provides many reports to help you analyse your campaign and asset performance. You can also use Segments to uncover behaviour that you might have otherwise missed. If you’re unsure at what the reports are telling you, the best place to start is the Eloqua Help Centre, we’ve provided some links below to get you started. Campaign Analysis Overview Website Performance Overview Email Analysis Overview Eloqua Sales Tools: Profiler & Engage Oracle Eloqua’s Sales Tools extend Eloqua’s functionality to support the sales effort, like Oracle Eloqua supports the marketing effort. Engage helps you create consistent on-brand emails and Profiler provides an at-a-glance summary of each contact’s activities over the last months. Oracle Eloqua Sales Tools for Google Chrome is an extension which allows you to leverage Profiler and Engage features in an easy to access pop-up in your Chrome browser. Oracle Eloqua Sales Tools for Microsoft Outlook is an add-in for Microsoft Outlook that provides easy access to both Profiler and Engage through Outlook’s email composer. Learn more about Engage Oracle Eloqua Release 19A Highlights Updates to all PODS took place over the 15th & 16th February 2019. New Responsive Form Editor – will be generally available right away with the arrival of the 19A Release! Recommended Apps – Easier to discover Oracle recommended apps directly within Eloqua. Agent Export Limit Increase – within Eloqua Insight you’ll now be able to export 200,000 rows with Agent Exports. Eloqua Sales Tools for Microsoft Outlook – now supported for 32/64 bit versions of Outlook 2019 for Windows. You will need to login to Topliners once you click on the Release Centre button below. Visit Oracle Eloqua Release Centre* Watch the replay Eloqua Help Centre ..read more
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Over 4000 global customers, partners and staff attended the Oracle Modern CX conference in Las Vegas. With a focus on the Oracle CX suite of products, there were a number of key takeaways and innovative ideas for marketers.   The primary message focussed on the Experience Economy and being in a position to engage with people in real-time. Over the four days, sessions were divided across the Oracle CX suite. Marketing Cube’s emphasis was the Oracle Marketing Cloud, particularly learning more about the power of Oracle Infinity. “Oracle Infinity is an analytics solution that harnesses big data and works in real time to collect, process, and deliver actionable customer intelligence at scale, with unlimited flexibility.” Particularly of interest to Eloqua users, will be a number of enhancements due in 2019. The next release is due in May, release 19B. Progressive Profiling should be added to the new form editor. We may also see on-screen help delivered in release 19B across the platform helping new users get up to speed faster. The ability to push posts to Social properties is planned as a function you will access from the Campaign Canvas. That may be as late as November 2019, release 19D or early 2020. It’s Time to Rethink the Customer Experience: Oracle CX Cloud Updates* Rob Tarkoff, EVP and GM of Oracle Cloud, spoke about ‘time’ being the critical factor of the Experience Economy “Change is accelerating. Expectations are skyrocketing. Nothing is predictable. The clock is ticking. The one truly finite resource is slipping through our fingers. But what if Father Time was on our side? What if we had the time to stop and think about what’s truly possible? What if we had the time to make every single customer interaction really matter? And what if we could give time back to our prospects and customers? I ask because CX is a race against time. It’s no longer about cutting cost or revenue acceleration; instead it’s about the ability to recapture time. And this is not just a speed and efficiency game. It’s about the time to respond, time to purchase, time to anticipate, and time to learn. It’s about looking at the world through your customers’ eyes and asking yourself: Is every experience that my brand delivers worth the time a customer invests with me? Time is the currency of the Experience Economy. It’s now. It’s urgent. And it’s the context that has shaped the latest updates to the Oracle Customer Experience (CX) Cloud, which we are announcing this week.”* *SOURCE: By Rob Tarkoff, EVP and GM, Oracle CX Cloud—Mar 19, 2019 Another key message focussed on Connection in real-time At Marketing Cube we’re all about Connected Capability. You can imagine our delight when Oracle presented three guiding principles that are driving their product develope and CX focus. What does a Connected Experience look like? It’s hyper-personalised, it’s the right content delivered at the right time and it’s real-time, it’s now or never. Connected Data Connected Intelligence Connected Experiences Connected Capability Keynote Host - Ann Handley: Author, Digital Marketing Pioneer Rob Tarkoff: Executive Vice President and General Manager, CX Cloud, Oracle Mick Ebeling: Chief Executive Officer & Founder, Not Impossible Labs Drummers filled the 4,000 seating capacity ballroom at the Mandalay Hotel for the opening keynote. Emerging from windowless conference rooms, the Inspire Lounge was a great break. The Inspire Lounge offered a space to network, catch up on email and plan for the next session. To the Marketer who is always on and striving to engage in real-time This white paper provides a framework to support your evaluation process and the thinking you need to put into Marketing Automation for your organisation. Read more & Download today ..read more
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Eloqua’s campaign canvas provides a huge amount of flexibility to help you tailor your campaigns far beyond simply sending one email to a group of people. This User Group we focussed on reminders and tips to help speed your campaign build, take advantage of the automation and deliver a unique & magical CX. Watch the Replay Eloqua Help Centre Thinking outside the box is a much-needed skill If you’re still using Eloqua to simply send an email to a group of people, you’re missing the point of why your organisation made the investment with Oracle Marketing Cloud Eloqua. I often share with the customers my view that our job is not to send emails, it’s to deliver messages that people want to engage with, respond to and derive value from. If your KPI’s are focussed on the number of emails you send in a given period, they’re the wrong metrics. Try these tips for your next Eloqua campaign For repetitive campaigns, access a Template to ensure CX consistency. Then, set your Campaign Settings, Start and End dates and provide a description and then save your canvas. You can copy and paste canvas elements, e.g. for multiple streams. TIP: make sure your canvas is saved before you copy & paste canvas elements, If you’re building a new campaign, get the team into a room and project the canvas on s screen so you can workshop the canvas and the CX. Add notes to your canvas elements so you remember the objective and purpose behind various canvas elements. The magic often happens through consistency. What you see as repetition, customers see as consistency. I see customers decide that they’re email is looking a little tired and decided to make changes. I agree, sometimes a refresh is a good idea, however, while you may get tired of looking at the same thing each day, your customers will probably enjoy the consistency of the experience. Plus, from your point of view, this helps brand recognition as people become familiar with your content and your brand. 1. Reduce the number of Canvases. The simple example below takes advantage of Eloqua’s tracking of Digital Body Language to alter the Canvas flow and the CX. In the webinar, I shared how one client had used the canvas to send an email. They then created a new segment to determine who opened that email and created a second canvas to send a follow-up email to those who didn’t open the first one. All of those actions could be done automatically on a single canvas, saving you time allowing you to move on to other more valuable tasks. 2. Things can change in the life of your campaign. In the example below we’ve sent an email then waited for a period of time. The next step is the Compare Contact Fields element. You can use this element to validate any changes in a person’s contact profile that may require a change in the way you address them in the following email. This could be new data about their geography, their job category, are they now a customer v’s a prospect. Whatever data you have on the Contact or a Custom Data Object you can integrate to alter the campaign flow. 3. Automatically add or remove people from your canvas. There are several use cases where you will want to remove someone from a canvas. e.g. a Prospect in a lead nurturing campaign may become a customer and they’re midway through your nurturing campaign.  Use the Compare Contact Fields to determine if they’re a customer or not and use the Move to Campaign element before each email send in your nurturing campaign. You may “move” them to your onboarding campaign. Add to Campaign will maintain the person’s membership of this campaign while adding them to a second canvas. Reading Digital Body Language = Engagement. Subtle observations enable you to engage when appropriate. At its’ most basic, Digital Body Language is your ability to observe a person’s online behaviour and then engage with that person as seems appropriate. This includes your ability to engage differently based on a person’s lack of engagement. Learn more about Digital Body Language Oracle Eloqua Release 19A Highlights Updates to all PODS will take place over the 15th & 16th February 2019. New Responsive Form Editor – will be generally available right away with the arrival of the 19A Release! Recommended Apps – Easier to discover Oracle recommended apps directly within Eloqua. Agent Export Limit Increase – within Eloqua Insight you’ll now be able to export 200,000 rows with Agent Exports. Eloqua Sales Tools for Microsoft Outlook – now supported for 32/64 bit versions of Outlook 2019 for Windows. and more! Eloqua Release Centre New Feature Summary ..read more

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