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There are a lot of posts out there about customer advocacy, what it is, and why it’s important. Read them—a well-run advocacy program is a benefit to B2B companies and...

The post The Real Life of a Customer Advocacy Manager appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.

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Almost every aspect of the commercial enterprise depends heavily on technology. No employee, whether in the mailroom or the C-suite, can succeed unless they have the right tools to do...

The post What to Look for When Hiring a Marketing Technologist for Your Content Team appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.

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What’s old is new again, and the area of content operations falls squarely in the middle of that old adage. Deane Barker, respected consultant and author of Web Content Management,...

The post Leveraging the Natural Connection Between ContentOps and Content Strategy appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.

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Trying to build an effective and cohesive B2B content marketing engine without the right tech is like moving to a new country without money, transportation, or familiarity with the language. In simple...

The post How a Content Marketing Platform Empowers Your Entire B2B Marketing Team appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.

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You may have the greatest products and services in the world. But if people don’t know about them, those individuals and businesses won’t be able to buy and benefit from...

The post Why Content Operations is Vital to Any Organization’s B2B Content Strategy appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.

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Webinars may well have been the inspiration for Murphey’s Law—whatever can go wrong seems, indeed, to go wrong. Patchy sound, unreliable WiFi, guests who ramble—and it’s all (usually) live. And...

The post How to Create a Webinar Slide Deck [with a Downloadable Template] appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.

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A few years back, I heard some stats about content that hit way too close to home: According to SiriusDecisions, 65% of the time teams spend on content is wasted,...

The post Aligning Content to Strategy appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.

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One of the questions I most often get asked is, what does content marketing look like when we’re responsible for developing value at every step of the buyer’s journey? Should...

The post Scale Up Your Content Experience by Narrowing Down Your Truth appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.

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Siemens, where I serve as head of demand generation, is a 170-year-old company. And it looks a little different than it did at its inception. What began as a ten-man...

The post Scaling an Enterprise Content Operation appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.

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B2B content isn’t for the faint of heart. But in my humble opinion, its meatiness is one of the things that makes B2B content so fun. Exhibit A: the benchmark...

The post How to Create a Benchmark Report [with a Downloadable Template] appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.

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