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Thursday, May 30, 5-8 pm: opening party for Monca's summer exhibit, "Map It Out."

https://www.facebook.com/events/437611690324897/

Mapa Jeff's first-ever American regional city map will be on display all of June and July along with works by 30 other artists from all over northern California.

"Chico Iso 1.0"



The compass faces northeast at a tilt sufficient to see the horizons for about 100 miles at its furthest - the purple peaks at top.

At bottom, Chico, all the incorporated city save a few far-out nibbles; the 99 and the railroad frame Chico up like a tapestry loom.

This map is still evolving at the screen. But as a stationary item, it hangs up for close, well-lit, silent inspection. How well do you know your city?

I know it well, let's have a look.


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The first-ever print of this map will be shown at the Museum of Northern California Art (MONCA) in downtown Chico as part of its "Map It Out" exhibition, May 30-July 28, 2019.


A regional perspective, facing northeast, aligns the town with the canyons that send it water.



 Downtown area and lower Bidwell Park.



The Avenues, east and west, with Lindo Channel.



South Campus and the west side, with the Green Line development boundary.



Compass rose with valley oak leaf motif
.



Big Chico Creek, the west side, and Ranchaero Airport.



New developments and old farmlands at the city's northern reaches.



Many streets at this northeastern end of the city have never been shown on any map.



The neighborhoods along Lindo Channel Greenway, which flows with water only in the rainy season.



Upper Bidwell Park, Canyon Oaks, and California Park stretching into the hills.



Chapmantown is still not annexed to the city though it is surrounded by it.



Outer Park Avenue, the Meyer industrial area, and the Comanche Creek Greenway.



Paradise and Magalia, up the slope via the Skyway.




The peak of Mount Lassen, visible at the upper left corner, is some 60 miles from Chico.



Lake Almanor and its towns are also featured in the distance.


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As of February 9, 2019, Mapa Jeff maps will no longer be available on Amazon.
(They may instead be ordered from my online store.)

After three years of paying this company's steep fees to sell my maps, I have decided that my volume of sales there is not worth it - and I plan to do what I have done from the beginning, which is rely mostly on word of mouth.

It would be most useful to small entrepreneurs and craftsmen all over North America to have reasonably-priced access to an online marketplace that had anywhere near the reach of Amazon. And indeed, there are alternatives to buying on Amazon for most of the products one seeks.

However, this one company, having pioneered the online retail space a quarter-century ago, now dominates it completely across almost every sector of retail merchandising and many services too.

There is a reason Jeff Bezos, the company's founder, is the richest man on earth and has enough money to launch vanity projects such as tourism to outer space.

Part of that reason is that I, the one-man-band of fine art maps of Mexico, was paying 30% of every sale on the site (including the postage portion) to Amazon, along with a $40-per-month fee simply for the privilege of being on the platform at all.

So, Mr. Bezos: Have a nice trip.

I urge everyone who values the part that small publishers, retailers, and entrepreneurs play in our society and economy to boycott Amazon and take your business elsewhere. I have already written to Members of Congress who have shown interest in initiating anti-trust actions against this monster of a company. It needs either to be broken up or to have its position in the economy shrunk down to a reasonable size by force of law.

In the meantime, I'd rather sell fewer maps and retain my integrity. It's what I've always done: Focus on the art, and be grateful for the interest and delight that my customers have always expressed when they encounter my work.

I do it for you - in the hope (and confidence) that knowing exactly where you are, while out traveling somewhere new, is a wise investment.



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Foldable Portable Walking Map of Puerto Vallarta Centro/South Coast 
Edition 6.0, November 2018

More condos, villas, and resorts than ever, updated 11/18.
And I freshened up the oceans... something got very purple on my last print.


Thumbnail map from the cover plate.




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Each green place marker on the Google Earth screenshot above represents one page of a 40-page street atlas of Chico, California I'm developing this summer. (Ahem: Starting to develop.)

Why Chico? Well, why not? This is where I am going to be for the rest of my days as an American citizen. I owe it to a couple of lost emergency-service personnel sometime in 2028 to make sure a few hundred actual maps of this place survive (laminated, durable, and coil-bound) a future that looks grim sometimes, even from out on a bike in this still-well-watered agricultural/university bubble 90 miles up the delta breeze from Sacramento...

So here's the plan... I'm compiling a basic line drawing at an isometric angle to the horizon, each plate zoomed in to a couple thousand feet facing roughly northeast (depending on which way the street grid needs to be oriented to make an orderly frame), and will in the end have at least 40 plates in the book, with a fronistpiece (probably the cover itself, on hard laminate) that divides it all up subtly in semitransparent frames. If this gets too heavy, I'll just go by the names.

Every plate has a name based on the principle road, historical neighborhood name, or landmark closest to its center. Most will be named after roads: Meyer. Pine. Shasta. Eaton. The central area will be a four-page centerpiece: Mangrove, Enloe, CSU, Plaza, Ivy.

The atlas will be sized and designed to be propped expeditiously and conveniently on the passenger seats or dashboards of delivery vans; ambulances; fire crews; service vans to the elderly...

ABOUT CHICO

The Bidwells left behind a delightful, compact, still-intact downtown nestled against the shores of a creek that bears their name, and the gigantic public park where the first Robin Hood film was shot in 1930s. The entire central city is crisscrossed by unnamed alleyways - some densely grown in with weeds, some piled up with trash, some paved and noted one-way, many hooked up to the backs of commercial complexes. Many are gorgeous little Kansas postcards of benign neglect and tall trees.

The city has exploded in the past 25 years with new developments, some great, others rather stingy on parks. But most of the newer parts of the city has very good, very long bike trails that connect the outer areas very effectively with the inner area between Big and Little Chico Creeks, west of the 99.

Bicycle shortcuts are built into all corners of this city. They are not visible on Google. I'm riding them all with a GPS in my pocket. I collect them like some guys collect sports cards.

ABOUT MAPA JEFF

Mapa Jeff has been making and publishing maps of the western central Pacific resorts of Mexico for over 12 years.

Not too surprisingly, the summer backstreets around an American town can yield up almost as many secrets and untold names of things as any place in Mexico.

I may or may not ever complete this thing, and it's possible like 60 people will ever see it in my lifetime. (Compared to the literally thousands who have already bought my Mexico maps).
But if one single person's ass gets saved out on a forgotten (by all the best minds of Silicon Valley) alleyway in my toasty, wistful California nut town, I'll drink a toast in heaven anyway.
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